Dolby On

Consumer App and SDK Roadmap

JULY 2020

© 2020 DOLBY | CONFIDENTIAL 1

Our Mission

Empower creators of all levels

to create with incredible quality
and simplicity
 Building on 50 years of innovation, Dolby On is a free iOS and Android

— application designed to make recording and live streaming sound and video

DOLBY ON with unparalleled audio quality incredibly simple, using nothing but your

FOR IOS AND ANDROID device.

Dolby On empowers creators to make their statement with amazing sound

quality, anytime and anywhere.
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Your New Creative Partner

Dolby On is with you whenever you’re ready to create, and automatically

analyzes your music to apply just the right touch of audio sweetening
— adding a powerful new tool to your creative process.

• Capture high quality shareable content for your fans

• Record ideas and demos for yourself or to share with your collaborators
• Record rehearsals or the gig for your archive
• Grab sounds and inspirations in the field to sample in your next creation
• Go live and stream to your favorite channels, or use RTMP for endless
streaming possibilities

© 2020 DOLBY | CONFIDENTIAL 4

Key Features

Sound Great, Simply

Powerful and advanced audio processing with the touch of the record button.
• Hear the Details: Lose the background noise with Dolby’s original music innovation:
noise reduction.
• Stand Out: Compression and pro-limiting optimize your volume — making you stand
out on platforms like Facebook, SoundCloud, Instagram, and more.
• Add Shape and Depth: Dynamic EQ automatically adapts to your music, and stereo
widening expands your sound beyond mono - allowing you to hear every instrument.
• Make It Your Own: Customize your recording with Styles - like photo filters for sound -
or manually adjust audio parameters to your liking.

Quality You Can Share

Your recordings and live streams will sound ready to go so that you can share or stream right
to your fans on your favorite social channel, send your creations directly to collaborators, or use
your phone-captured content within your existing workflow.
CURRENT STATE

Dolby On Key Facts

Date Launched:

September 4th, 2019

Top 5 markets by users:

India, United States, UK, France, Mexico

Forecasted 2020 downloads

1.2 Million
Total recordings created since launch

1.8 Million

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COMING SOON:
Dolby On SDK’s

Simple access to Dolby

technologies that deliver
spectacular content capture
experiences to your mobile
users

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Up-level your mobile capture experience

SDK

Optimized Capture Media capture expertise that maximizes available device

hardware above and beyond manufacturers off-the-shelf API’s

Dolby’s advanced content analysis engine allows for nuanced

Media Analysis and Processing and contextual applications of industry leading on-device
media processing

Dolby SDK’s are architected to fit seamlessly within your

Seamless Integration existing app framework and business logic, making for low-
lift/high-value integrations

© 2020 DOLBY | CONFIDENTIAL 8

 Dolby innovation in-your app and on-device
Advanced
media analysis
Technology that identifies and
detects nuance within content,
allowing for audio processes to
be applied with unmatched
contextual granularity
© 2020 DOLBY | CONFIDENTIAL
Intelligent Industry leading
audio optimization audio processing
Audio improvement Proprietary Dolby algorithms
“instructions” created by to improve audio quality,
analyzing thousands of hours including Dolby Noise
of content and optimized for Reduction, Dynamic EQ,
specific content types stereo-widening, de-essing,
compression, and limiting
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Roadmap & Milestones
Features
Optimized music capture
Intelligent Noise reduction
Stereo Widening
De-essing
Music SDK Mastering (Eq) and levelling
Creative Audio styles
Optimized speech capture
Intelligent Noise reduction
De-reverb
Dialogue SDK Equalization
Levelling
© 2020 DOLBY | CONFIDENTIAL
Beta/GA Date
iOS Beta - Sep 2020
Android Beta - Nov 2020
iOS GA - Nov 2020
Android GA - Dec 2020
iOS Beta Nov 2020
Android Beta Jan 2021
iOS GA Jan 2021
Android GA Feb 2021
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A few ideas for Disney+ Hotstar…

Integrate Dolby On SDK into Disney+ Hotstar app for:

- Converting every viewer phone into a content creator

- Enable high quality audio & video from every phone

- Viewers to record & submit reactions (video/audio) during live sports; to be used in onair production

- Select experts/contributors can live stream reactions during live sports; to be used in onair production

- Viewers to record and share post-match reactions & reviews on Hotstar or other 3rd party social apps

- Viewers and contestants to record and submit for singing/talent show nominations

- …
THANK YOU

© 2020 DOLBY | CONFIDENTIAL 12