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A PROJECT REPORT ON

Marketing strategy adopted by royal enfield

A PROJECT REPORT TO THE KHALLIKOTE AUTONOMOUS


COLLEGE IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR
THE DEGREE OF BACHELOR OF COMMERCE (B.COM)

SUBMITTED BY
HRUDAYANANDA MAHAPATRA
ROLL NO. - 011703CM-124
COLLEGE ROLL NO. – BC17 - 240

UNDER THE GUIDANCE OF


Dr. YANJYA DUTTA NAYAK
PG DEPARTMENT OF COMMERCE

KHALLIKOTE AUTONOMOUS COLLEGE BERHAMPUR, 760001


(SESSION 2017-20)
ACKNOWLEDDGEMENT

The success and outcome of this project required to lots of guidance and assistance from
many people and I am extremely fortunate to have got this all along the completion of my
project work. Whatever I have done this only due to such guidance and assistance and I
would not forget to thank them.

I respect and thank Dr.Yanjya Dutta Nayak for giving me this opportunity to do the
project work in MARKETING STARTEGY ADOPTED BY ROYAL ENFIELD and
providing us all support and guidance which made me complete the project on time.

I am also thankful to and fortunate enough to get constant encouragement, support and
guidance from all teaching staff of the department which helped us in successfully
completion of my project work.

Above all, I am greatly and extremely indebted to the Almighty whose grace gave me
strength at every stage of this endeavour.

(HRUDAYANANDA MAHAPATRA)
CERTIFICATE

Assistant Professor in Commerce


Khallikote Autonomous College
Berhampur

This is certifying thatHRUDAYANANDA MAHAPATRA, a student of B.COM


final year in
Khallikote Autonomous College, Berhampur, bearing Exam Roll no.-11703CM-
240 and has worked a project on “MARKETING STARTERGY ADOPTED BY
ROYAL ENFIELD” under the guidance and supervision. This project report has
the requisite standard and to best of my knowledge and no part of it has been
reproduce from any other project, monograph, report or book.

DATE: Dr. YANJYA DUTTA NAYAK

PLACE: (Assistant Professor in Commerce)

Khallikote Autonomous College


DECLARATION

I do hereby declare that the project entitled “MARKETING STARTEGY ADOPTED


BY ROYAL ENFIELD”, submitted by me to Department of commerce, Khallikote
Autonomous College, Berhampur for the award of Bachelor Degree in Commerce
(B.COM) under the supervision and the guidance of Dr. Yanjya Dutta Nayak is of my
own and is not submitted before to any other Institution / University or published at any
time before.

Place:

Date:

Exam Roll No.: 011703CM124

(HRUDAYANANDA MAHAPATRA)