OPTOLINK Q4, 2010

43

Contents
OptoLink International Edition (OLIE)
is a quarterly magazine published
by the Photonics Industry and
Technology Development
Industry News
Association (PIDA).
4 The development trends of Taiwan LED industry
Building A Low Carbon Society –
8 Taiwan Government Planning Steps for Tomorrow
5F., No. 9, Roosevelt Road, Sec. 2., 11 LED Application Market and the LED Industry in China
Taipei, Taiwan, 10093.
www.pida.org.tw 15 LED Lights Up International Expos
Tel.: +886-2-2396-7780
Fax: +886-2-2341-4559 19 LED Indoor Lighting Manufacturers See Brighter Opportunities

23 Lighting Africa Connecting the World to Africa

Publisher:
Frank Ma, CEO of PIDA
Exhibition Watch
Editorial Team:
Angel Chiou, Dan Guo,
28 2011 LED Lighting Taiwan “Living Green”
Murphy Lin, Stephy Chen,
Karen Ho, Deaphne Kuo,
32 Ecopolis: Building a Sustainable Future
Jason Lu, Delux Chen,
Emily Hu Company Profiles
Art Designer: 41 Unicond Brings Light to Chilean Miners
Foung-Jean Guo
43 Philips— LED Boutique of Sense and Simplicity
Director of Market &
Bussiness Division: 45 QisDesign— LED Boutique that Catch Your Eye
Ryan Chung
47 High Tech Solutions have a name – Grenzebach
Sales Contact:
Ginger Chen, Allen Lee,
Pamela Hsiao,
Cathy Zhang, Ben Tsai,
Henry Nieh, Jerry Lee
http://www.pida.org.tw/olie/
Advertising:
Vanessa Hou
ad@mail.pida.org.tw

Subscriptions:
Simon Huang
simon@mail.pida.org.tw

Editorial Submissions:
Angel Chiou
(angelchiou@mail.pida.org.tw)
15 35 45
 The development
trends of Taiwan
LED industry
With the fast development of the Taiwan LED
industry, the application markets in backlight and
lighting look bright

By PIDA

T hanks to the economic recovery, the total production

value of LED of Taiwan in 2010 will reach 543 million
US dollars. With the continuous expansion of the LED
application market, the annual growth rate will be 40% in
2012 (reaching 1.13 billion US dollars in 2012), as illustrated
in Fig. 1. In Taiwan, with the fast advancement in the LED
technologies in the past few years, LED has been used as
the backlight for cell phones, notebook computers and TV.
And, with the technologies of high power rating LED in
Taiwan approaching those of the big LED manufacturers in
the industrial countries, the quality of products and the sales
figure have shown big improvement or growth. The LED

Fig. 1 The production value of the Taiwan LED industry

UnitȈmillion US dollars

LED Epi ( Wafer & Chips ) LED Packaging

12,000

10,000

8,000

6,000

4,000

2,000

0
2008 2009 2010(E) 2011(F) 2012(F)

Courtesy: PIDA

4 OPTOLINK International Edition 2010 Q4

 Fig. 2 Shares of different types of LEDs

AlInGaP
manufacturers of Taiwan have successfully become a member 30%
InGaN
of the supply chain of the international manufacturers thanks 52%
to technical know-how, lower prices and outstanding quality
and have entered the high-growth application markets in
backlight and lighting.
Others
18%
In 2010, Taiwan continues to rank number one
in the production value of LED wafers and chips

ȁIn 2010, Taiwan continues to rank number one in the

Courtesy: PIDA
world in terms of the production output of LED wafers and
chips as Taiwan LED industry continues to grow. The main
products of the LED industry are InGaN LED, AlGaInP LED
and traditional infrared and ultraviolet LED products. Please
refer to Fig. 2.
ȁInGaN LED comprises 52% of the production value. As Taiwan is the most important country in the world in terms
of now, because of the big growth in the backlight for liquid of the manufacturing of AlGaInP LED. The quantity of
crystal displays and lighting, the main product is blue light AlGaInP LED fabricated in Taiwan comprises more than
InGaN LED with the addition of phosphor to provide white 60% of the total amount produced in the world. The major
light LED, on which the LED manufacturers focus. manufacturers include Epistar Corp., AOC and Optotech
ȁAlGaInP LED ranks second with a share of 30%. Corp. Because AlGaInP LEDs are usually used for outdoor

Fig. 3 Shares of LED wafer manufacturers in Taiwan

Epileds Technologies Inc.

2% Epistar Corp.
42%
AOC
2%
Optotech Corporation
Tyntek Corp. 10%
5%

Tekcore Co. Formosa Epitaxy Inc.

5% 10%

Genesis Photonics Inc.

Huga Optotech Inc.
6%
10%
Chi Mei Lighting
Technology Corp. ȁ
8%

Courtesy: PIDA

OPTOLINK International Edition 2010 Q4 5

 electronic boards, automobiles and consumer electronics,
these market exhibits a growth as the economy bounces back.
ȁEpistar Corp., which has been a leading manufacturer
in Taiwan in the fabrication of LED wafers and chips, has
exhibited a big growth of over 60% in 2010 thanks to the huge
demand for the lighting for the mid-sized and small-sized
liquid crystal displays, making the company the biggest LED
wafer manufacturer in Taiwan, as shown in Fig. 3. Because of
the swift rise of the LED industry in Korea, China and other
countries, in the past two years, Epistar Corp. has invested
in manufacturers such as Tekcore Co., Nan Ya Photonics Inc.
and Huga Optotech Inc. to carry out horizontal integration so
as to enhance its competitiveness. In addition, Epistar Corp.
assisted several of its clients from Taiwan and China to set up
a factory in China to ensure the export of its products in the
future.
ȁAmong the 10 biggest wafer and chip manufacturers in
Taiwan, Genesis Photonics Inc. exhibits a big growth of 2.7
Fig. 4 LED packaging used in different types of products
Lamp
12%
IR
16%
SMD
70%
Others
2%
Courtesy: PIDA
6 OPTOLINK International Edition 2010 Q4
times in its revenue in 2010. In 2009, the main source of its
revenue, outdoor electronic boards, prompted its revenue
to drop more than 20% because of the sluggish economic
condition and the end of the large construction projects.
In 2010, it regains the 6th ranking because of the increased
demand for outdoor electronic boards and its entry to the
areas of lighting and backlight.
The LED packaging and module industries
have exhibited a continuous, record-high
growth from the first quarter to the third
quarter of 2010
ȁThe backligft application of LED has advanced from
small-size panels to notebook computers and TV LCDs. The
packaging companies in Taiwan have successfully found
their positions in the supply chains of the big LCD TV
manufacturers, such as Samsung and LG, and have hence
obtained big growths.
ȁIn the past, these manufacturers had a high hope for
the Ten Cities, Ten Thousand Lights Project of China. Now,
the high hope has subsided. On the other hand, the LED
lighting market in Japan has exhibited a big growth due to
the swift slide in the price of LED lamps and the high price of
electricity. This has prompted the LED lighting manufacturers
in Taiwan to seek for business opportunities in Japan.
Driven by the big growths in the display backlight and
LED lighting, the LED packaging and module industries have
exhibited a continuous, record-high growth from the first
quarter to the third quarter of 2010. It is estimated that the
combined production value of these two industries reaches
NT$ 85 billion in 2010.
ȁLED packaging can be used in many types of application
products, including SMD LED, traditional lamps, IR
(infrared) components, LED displays, etc. Please see Fig. 4.
ȁSMD LED has been the main product among many
types of products in LED packaging with a share of 70%.
LED packaging products also include thin products (such
as the ones used in hand-held devices, netbook, notebook
computers, etc.), sideway lighting LED used in the backlight
of large-size and mid-size liquid crystal displays, high power
rating lighting LED (in which heat dissipating capacity
is emphasized). Therefore, the LED manufacturers have
increased their production output of the backlight and LED
light. The category of IR components ranks the second with
16%.
ȁIn terms of the revenue of the leading companies in the
LED package and module industries in 2010, as illustrated in
Fig. 5, Everlight Electronics Co. tops the list with a 25% share,
Lite-On Technology Corporation comes in second with 19%
and Kingbright Electronics Co. (a company that has not gone
public) ranks the third with 11%.
ȁThanks to the strong support of AU Optronics Corp., its
two subsidiaries, Lextar Electronics Corp. and Wellypower
Optronics Corp., have seen their revenues grown by two to
three times in 2010. Eventually, Lextar Electronics Corp.
ranks the fourth and Wellypower Optronics Corp. ranks
the seventh. In 2010, Lextar Electronics Corp. acquired the
package and module fabrication capacities of IHTC. As of
now, Lextar Electronics Corp., Everlight Electronics Co.
Fig. 5 Revenues of the leading companies in the LED packaging and module industries in 2010
Edison Opto Corporation
4%
Harvatek Corporation
5%
Advanced Optoelectronic
Technology Inc.
5%
Wellypower Optronics Corp.
6%
Bright LED Electronics Corp.
7%
Unity Opto, Ltd.
9%
Courtesy: PIDA
and Lite-On Technology Corporation are the biggest three
companies in the field.
Conclusion
ȁIn 2010, the LED manufacturers enters the markets
of large-size and mid-size backlight and lighting. Many
manufacturers are going through various horizontal and
vertical investments to increase their competitiveness. They
also assist their clients to invest in China. In addition, they
tap into the supply chain of leading LCD manufacturers and
seeking clients from different fields. They also secure their
future with diversified products.
ȁIn 2011, the LED market will be led by display backlight
and lighting applications. When the technology and price for
LEDs are more acceptable, they would obtain a big growth
and competition would become more severe. In 2011, China
will definitely be one of the most intense battlefields in the
world.
Everlight Electronics Co.
24%
Lite-On Technology
Corporation
19%
Kingbright Electronics Co.
11%
Lextar Electronics Corp.
10%
OPTOLINK International Edition 2010 Q4 7
 Building A Low Carbon Society –
Taiwan Government
Planning Steps for
Tomorrow
By PIDA

FIG.1 LED Lighting Decorating the Night

Courtesy: Everlight

8 OPTOLINK International Edition 2010 Q4

I n spite of small size and a population of just about 23
million, Taiwan has built up its reputation as the world's
major manufacturer of semiconductors, notebook computers,
and flat-panel screens over the past four decades. Admirers
of Taiwan tech industry point to the success of several
Science Parks that boost the island into prosperity and spur
technological development that lure customers and investors.
But as global organizations, individuals and faith
communities promote community efforts on the awareness
of environmental issues, the ongoing severe energy crunch
prompts the governments in the world to redesign their
national industrial policy frameworks; besides, climate
change requires international solutions and represents an
opportunity to turn to green economy, and the high tech
industry overall develops toward a greener future.
To maintain their competitiveness in the world, players
in Taiwan are faced with challenges to cater to the hot
topics including green clusters, energy saving and emission
reducing, and carbon footprint verification, etc. From the
public sector to the private enterprises are working to get
a better idea of what green technology initiatives as well as
opening a clear path to invest and develop strength across the
island.
Following the Copenhagen Conference, in an effort
to mitigate the potential impact of global warming on
manufacturing, the Industrial Development Bureau (IDB), an
organization under Ministry of Economic Affairs responsible
for professional and specialized industrial promotion, assists
enterprises to build green product at onset of low-carbon
economy by drawing up policies and industry guidance
measures.
IDB committing to carbon reduction
For example, it provides the manufacturing industry
technical assistance for energy conservation and carbon
reduction service via a tailored guidance to meet individual
factory needs. To date, it has aided 460 factories with
reductions totaling the equivalent of 220,000 tons of CO 2
emissions.
Moreover, IDB promotes energy and resources integration
within industrial parks, which began in 2009 in selected Lin-
yuan, Lin-hai and Da-fa industrial parks, along with a carbon
footprint disclosure for Taiwanese products through the
vertical integration of upstream to downstream industries.
Following the government policies, the science parks in the
central city of Hsinchu and in the southern cities of Tainan
and Kaohsiung present their plans for green technology
clusters, respectively.
For instance, the LED Industry Cluster was established
in Southern Taiwan Science Park partly echoing the
government's plan to stimulate growth in both the LED
and photovoltaic industries. According to Chen Chun- wei,
Director of STSP Administration, they are aiming to create
a significant photonics industry manufacturing base in the
Southern Taiwan region.
Due to the economic downturn, the scale of Taiwan's LED
epitaxy and packaging industry only reached US$2.51 billion
in 2008, around the same level as in 2007. But the trend
that LED applications are used for the purpose of energy
saving and carbon reduction, from signal lighting, indicator
lights for electronic products, cell-phone backlights, and
automotive lighting, is becoming the mainstream, Chen told
the media that they are putting a lot of effort into promoting
LED lighting technology and creating national standards for
LED roadway lighting.
Under the plan for the LED Industry Cluster, STSP upholds
the philosophy ofɆlow carbon, environment protection,
saving energyɇand commits to become an Asian high-tech
industrial and talent center that will foster growth among
Park enterprises and create local jobs.
STSP incorporates the regional characteristics of Southern
Taiwan from manufacturers, academia, research institutes to
industry associations to jointly improve the competitiveness
of Taiwan's LED lighting industry and further more to build
an integrated optoelectronics industrial cluster to help Taiwan
become the world leader in the LED industry.
As for the private sector, professional indoor and outdoor
LED manufacturers in Taiwan, integrating the R&D,
production and sales, are taking the responsibility to the
OPTOLINK International Edition 2010 Q4 9
 improvement of world prosperity. Together with experienced ZigBee technology, a global ecosystem of companies creating
staff 's hardworking, local players are armed to build their wireless solutions for use in energy management, commercial
own brand of 'Low-Carbon' and strive to develop into the and consumer applications. It detects the lighting change
most reliable and trustworthy suppliers in the world. through several functional sensor so as to adjusts the intensity
and illumination of the LED bulbs.
Carbon reduction efforts from enterprises It was stressed that 500 LED bulbs in the system are
sufficient enough to save electricity in great measure, up to
One remarkable enterprise is Delta Electronics, the world's 70 percent, according to III. Not only is the purpose expected
leading power management company, is bending its efforts for to be fit for, III and ITRI wish to put it into practice across
various energy-saving solutions in the low-carbon technology the country in the near future. By then, the quantity of the
field, such as: electric vehicle propulsion systems and charging electricity that will be saved could be 8.6 times the original
stations, renewable energy generation systems, LED lighting, quantity generated by conventional hydro power.
and low energy consumption visual display solutions, all of
which demonstrate DeltaɅs advanced technology. The “Green” Economy
The company takes the issue of environmental protection
as its mission, and hopes to provide innovative, clean and As international conglomerates are seeing significant
efficient energy solutions for a better tomorrow. By utilizing economic potential in expanding renewable energy, energy
its core technologies and coordinating efforts globally in efficiency, and other low-carbon measures worldwide,
innovative research and development, Delta is actively Taiwanese players are already making headway in the green
developing clean and alternative energy solutions, successfully arena. Even though green leaders may still be caught in
transcending information technology and spanning into the sudden environmental problems, high tech companies in
field of energy technology. Taiwan know well to manage such issues with skills to build
Also, the other perfect example that combines LED stronger, more profitable, longer-lasting businesses--and a
industry manufacturers, academia, and research institutes is healthier, more livable planet.
the LED Smart Lighting Management System put to the test
in late October. As the first trial implemented in the northern
city of Sanchung of Taipei County, the system is designed
by two non-governmental
organizations: t he Institute
for Information Industry (III)
and the Industrial Technology
Research Institute (ITRI) to help
reduce electricity as much as 1.7
billion kilowatt-hours (KWh) per
year.
In a statement released by
the government, the system
integrates high-end technologies
including the power line
communication (PLC) and the

FIG.2 LED street lamp set at Taipower building

10 OPTOLINK International Edition 2010 Q4 Courtesy: PIDA
LED Application
Market and the LED
Industry in China
By PIDA
Current status of the Ten Cities Ten Thousands
Lights Project
In 2008, the Chinese government started to implement
the Ten Cities Ten Thousands Lights Project initiated by the
Ministry of Science and Technology. In April of 2009, the trial
installation of LED lamps in 21 cities was approved and each
of these cities has worked with LED manufacturers to carry
out the trial installation.
However, in the trial installation, many LED lamps have
failed to pass the standards conforming to the technical
specifications for LED lamps. Therefore, many cities become
more prudent in the installation of LED lamps and thus slow
down the installation.
The three-stage Ten Cities Ten Thousands
Lights Project
The Chinese government started to implement the Million
LED lamps Project, which was devised by the Ministry of
Science and Technology, in 2008. The project would be
implemented in three stages.
The first trial stage (2009): Installation of LED lamps would
be carried out in the following cities on a trial basis – Tianjin
City, Shijiazhuang City of Hopei Province, Baoding City of
Hopei Province, Dalian City of Liaoning Province, Harbin
City of Heilongjiang Province, Shanghai City, Yangzhou
City of Jiangsu Province, Ningbo City of Zhejiang Province,
Hangzhou City of Zhejiang Province, Xiamen City of Fujian
Province, Fuzhou City of Fujian Province, Nanchang City
of Jiangxi Province, Weifang City of Shandong Province,
Zhengzhou City of Henan Province, Wuhan City of Hubei,
Province, Shenzhen City of Guangdong Province, Dongguan
City of Guangdong Province, Chengdu City of Sichuan
Province, Mianyang City of Sichuan Province, Chongqing
City of Sichuan Province and Xian City of Shanxi Province.
In these 21 cities of 16 provinces, traditional street/street
lights were replaced by one million LED lamps to light up
public areas, such as roads, tunnels, subway platforms and
underground parking lots. The goal is 60% of the LED lamps
were manufactured by domestic manufacturers and 220
million kilowatts of power per year would be saved.
The main tasks in the first stage were to set up the
standards, carry out evaluations and strengthen the checking/
testing platform.
In the second demonstrative stage (2010 to 2012), 50
cities would join the project in a demonstrative basis and
two million LED lamps would be installed in these cities.
OPTOLINK International Edition 2010 Q4 11
 The goal is 70% in the domestic fabrication Table 1 Current achievements of the demonstrative cities
rate of the LED lamps and it is estimated
City
that one billion kilowatts of power per year
would be saved. In the second stage, the main Tianjin City
task is to periodically publish a guide to the
relevant LED lamp products and the names
Shijiazhuang City
of outstanding LED lamp manufacturers so
as to enhance the quality of the LED lamps.
In addition, subsidies will be provided by
Ministry of Finance and Ministry of Science
Baoding City
and Technology to the demonstrative cities.
Because the project is related to determining
the quality of various types of LED lamps
and setting up the national LED street lamps Dalian City
standards to be followed, the checking/testing
organizations should be responsible for the Harbin City
evaluation and lab tests to make sure the
reliability of the LED lamps providers. Shanghai City
In the third stage (2013 to 2015), the goal is Yangzhou City
to obtain 30% of the general lighting market
Ningbo City
and it is estimated that 140 billion kilowatts
Hangzhou City
of power per year would be saved. The aims
Zhengzhou City
are to provide employment for more than one
million people and to make the Chinese LED Nanchang City
industry the third biggest LED industry of the Weifang City
world. The main task in this stage is to reach a Xiamen City
30% share of the general lighting market. Wuhan City
Dongguan City
The achievements of the Ten Cities
Ten Thousands Lights Project so far Chengdu City
Now, China has entere d t he s e cond Mianyang City
demonstrative stage. The concrete
achievements in these cities are tabulated in
Table 1. Chongqing City
In Table 1, various types of LED lamps
have been installed by the provinces involved.
According to PIDA's statistics, the total Xian City
number of LED lamps has reached the
targeted one million mark. However, most of Courtesy: Compiled by PIDA
12 OPTOLINK International Edition 2010 Q4
LED lamps that have been installed
Outdoor light: 22,000 LED lamps, indoor lighting:
69,000 LED lamps
LED street lamps: 5,500 LED lamps, indoor lighting:
12,000 LED lamps, lighting for underground parking
lots: 2,300 LED lamps and street lighting (lamp
poles): 264 LED lamps
7,130 solar powered LED lamps, street lighting:
1,357 LED lamps, lighting for public areas: 2,565
solar powered LED lamps, lighting for aesthetic
purpose: more than 600 solar powered LED lamps
and lighting for highly developed areas: 1,419 solar
powered LED lamps
Street lighting: 909 LED lamps, 5,000 white-ray
LED lamps,
Street lights: 2,000 LED lamps, indoor lighting:
5,000 LED lamps and high power rating type:
200,000 LED lamps,
100,000 LED lamps
Street lighting: 1,600 LED lamps
Street lighting: 14,000 LED lamps
Street lighting: 40,000 LED lamps
8,700 LED lamps
939 LED lamps
Outdoor lighting: 90,000 LED lamps
Street lighting: 180 LED lamps
5,342 LED lamps
Street lighting: 20,000 LED lamps
6,905 LED lamps; street lighting: 1,900 LED
lamps
Street lighting: 5,890 LED lamps, lighting for
aesthetic purpose and courtyards: 224,788
LED lamps
Street lighting: 1,200 LED lamps, tunnel lighting:
2,256 LED lamps, lighting for parking lots: 5,500
LED lamps and lighting for markets and stores:
800 LED lamps
Street lighting: 23,000 LED lamps, lighting for
aesthetic purpose: 16,000 LED lamps, indoor
lighting: 20,000 LED lamps
Table 2 The LED lighting regulations and standards of China
Serial no.
S07006-T Terms and definitions in LED lighting
S07707-T Detailed regulations governing photonic components and low power LED
S07708-T Phosphor used for light emitting diodes
S07009-T Testing methods for LED chips with phosphor
S070010-T Sapphire substrate used for GaN LED
S070011-T Catalogue for LED product line
S070012-T Regulations governing the LED chip technologies
Courtesy: Compiled by PIDA
the LED lamps that have been installed are for indoor lighting
and are of lower power efficiency rating. There are about 0.2
million LED lamps that have been installed on the secondary
roads in the urban areas.
The national standards and regulations
governing the LED lamps
Ministry of Science and Technology and Ministry of
Industry and Information Technology has jointly established
a committee for the standards and regulations for the lighting
capacity of semiconductors so as to set up the standards
and regulations for the LED lamps. In a meeting on the
issue held at the end of 2007, the following regulations and
standards were submitted. Later in a meeting on the review of
these regulations and standards in September of 2008, these
regulations and standards were approved. Please see Table 2.
At the end of 2009, eight new sets of standards and
requirements on LED lamping were promulgated. Please see
Table 3. These standards are directed towards LED lamping
modules and LED lamps. In addition, in November of 2009,
China Solid State Lighting Alliance disclosedɆtechnical
regulations on the LED lighting products used in the trial
citiesɇ. However, the impacts of these standards and regulations
on the LED lighting market are still yet to be observed.
Name or content
Conclusion
The Ten Cities Ten Thousands Lights Project was started
with 21 cities in 16 provinces on a trial basis and the local
governments in these cities have responded enthusiastically
to the project. In the beginning, since there were no standards
governing LED lamps and hence many substandard LED
lamps were used, many LED lamps installed for road lighting
became broken or malfunctioned soon after they were
installed and a negative image was created in the public.
At the end of 2009, eight sets of standards and regulations
were promulgated in China to govern LED components and
the performance and technical specifications of LED modules
and LED lamps. From the experience of Taiwan, the impacts
of these standards or regulations are still yet to be observed.
As of now, high wattage LED lamps have been well developed
and are quite stable, and they may be further developed. In
addition, these standards and regulations will be modified
or revised in the future according to technical advancements
and the actual experience in the use of LED lamps. The aim
is to enhance the quality of LED lamps used for street/street
lights through these standards and regulations.
Though there is some troubles in the implementation of the
Ten Cities Ten Thousands Lights Project and these problems
have impeded the implementation pace of the project, the
OPTOLINK International Edition 2010 Q4 13
 Table 3 Eight sets of standards and requirements on LEDlighting

Item Serial no. Name or content Promulgated on Effective after

Requirements on the performance of LED lighting
1 GB/T 24826-2009 modules for regular lighting use 12/15, 2009 5/1, 2010

Testing methods for LED lamping modules of

2 GB/T 24824-2009 12/15, 2009 5/1, 2010
regular lighting use
Requirements on the performance of electronic
3 GB/T 24825-2009 12/15, 2009 5/1, 2010
control device for LED modules
Terms and definitions for LEDs used for regular
4 GB/T 24826-2009 12/15, 2009 5/1, 2010
lighting purpose and LED modules
Requirements on the performance of lights used
5 GB/T 24827-2009 12/15, 2009 5/1, 2010
for the lighting of roads and streets
Safety related requirements on LED modules
6 GB 24819-2009 12/15, 2009 2010/11/1
used for regular lighting purpose
Part 14 of Control Devices of Lights: special requirements
7 GB 19510.14-2009 12/15, 2009 12/1, 2010
on AC or DC electronic control device for LED modules
Part 2-2 of Various Types of Lights: special requirements
8 GB 19651.3-2008 12/30, 2008 4/1, 2010
on the connectors used for LED modules

Courtesy: Compiled by PIDA

local governments have given a lot support to the project

and have provided business opportunities associated with
the project to attract the big LED manufacturers with higher
technical standards in Taiwan and developed countries, so
that the latter may have interests to set up a production base
in China. Such approach would benefit the development of
the LED industry in China and enhance the quality of the
workers engaging in the LED industry as well as help reach
the goal of making the LED lamping industry in China the
third biggest LED lamping industry of the world as set forth
in the third stage of the project.

14 OPTOLINK International Edition 2010 Q4

FIG.1 LED lighting helps decorate the Pavilion of Dreams
Courtesy: 2010 Taipei Int’l Flora Expo

LED Lights Up
International Expos
By PIDA

T he 2010 Taipei International Flora Exposition (theɆ2010

Taipei Int'l Flora Expoɇ), a horticulture exposition,
has opened with a dazzling fireworks show since November
demonstrate the world Taiwan's cutting-edge technology to
advance in environmental protection and booming creativity.

6th, 2010, in Taipei. The event not only highlights this city's
diversity and ideas, but established quite a few records in
Taiwan, according to the Taipei City government.
As the first themed exhibition internationally recognized
by the Association Internationale des Producteurs de
l' Horticulture (AIPH / IAHP), Bureau of International
Expositions (BIE), Taipei Mayor Hau Lung-bin was to
Rivers, Flowers, and LEDs
According to the organizer, the Expo features a theme of
ɆRivers, Flowers, New Horizons,ɇwith 14 exhibition halls
included, and each possesses its own unique style over the
whole 91 hectares. Mayor Hau addressed at an international
news conference of the grand opening that his principal aim

OPTOLINK International Edition 2010 Q4 15

 is to inspire visitors to implement green practices in order to fully transparent sense
protect the precious Earth and preserve its exquisite beauty. of the art building; and
One of the most creative art shows is the Pavilion of when darkness gradually
Dreams, which is the only one among 14 without any falls, the 40,000 led light
actual plants but boastful of home to Taiwan's information, up with the dynamic and
interactive and sensor technologies. Designed by the colorful light. Also, with
Industrial Technology Research Institute (ITRI), a research the lighting control system,
organization serving to strengthen Taiwan's technological it distinguished the space
competitiveness, the exhibition hall introduces high-end with programmed color
proprietary technologies to stimulate the imagination and and movement in wide-
offer audiences a new, sensational experience. ranging applications.
What is also notable is a green nine-story-tall building To c o m b i n e f a s h i o n
called EcoArk, which, made of 1.5 million recycled plastic and LED energy-saving
bottles, is the world's first pavilion constructed entirely from to create the spectacular
garbage. With its embedded solar power captured during building, it took the
the day runs, EcoARK's LED lights systems at night. The professional team in charge
building, a new addition to the Taipei skyline, has already a lot of imagination to come
hosted numerous fashion shows, a music video filming and up with ingenious plans to
countless of public meetings. build up EcoARK with the
In a press release, the hexagonal appearance outlined the brilliant and vivid lighting
modern architecture design. During the day, it looks like a effect. As introduced, the
white light show effect is
the demand, and although
more than 40,000 lamps in
FIG.2 A scene at the 2010 Taipei Int’l Flora Expo total, the actual is 48 lights
as a pixel which utilizing
the medium-sized DMX lighting controller and 3-channel
constant voltage driver to complete the EcoARK. Thanks to
the high performance, the product saves costs and simplifies
the system application.
With more than one million visitors to the the Expo, the
organizing committee expected to draw over 7 more millions
from home and abroad over the next six months by launching
a series of activities starting November 26.

Taiwan Pavilion decorated with LED Lighting

technique

Courtesy: 2010 Taipei Int’l Flora Expo After the Flora Exposition closes in mid 2011, there will be
a re-open exhibition of the Taiwan Pavilion in Expo Shanghai

16 OPTOLINK International Edition 2010 Q4


on Double Ten National Day, according to the local media
Central News Agency.
The plan was finalized by Hsinchu City Mayor Hsu Ming-
tsai and city council speaker Hsieh Wen-chin during a
meeting in October 2010 just a few days before the event
ended on the last day October. By offering a bidding price of
US$150.3 million, the Hsinchu City Government beat two
competitors to win the case for the ownership of the pavilion
from the China External Trade Development Council
(CETRA).
Mayor Hsu was excited about the relocation plan despite
a big investment loan running up to US$260 million with
dismantling, relocation and re-construction fee included. He
told the media that his determination was supported by most
FIG.3 Taiwan Pavilion at Shanghai World Expo
Courtesy: Shanghai World Expo
of Hsinchu Councilors because it will be a landmark of the
city's pioneering status as technology leader in the island.
Based on Mayor Hsu's deployment, the new Taiwan
Pavilion will be surrounded by new commercial office
buildings, and a commercial hotel and international
convention center in the complex, forming a new tourist
attraction in the city. He expected an investment return
within two to three years.
He also expected to see the pavilion, which resembles aɆsky
lantern.ɇIt is a transparent cube housing a huge digital circle
in the center that symbolizes the Earth. The main attraction
of the structure is its three-dimensional theater where movies
with the themeɆMountain, Water, Heart and Lanternɇare
repeatedly projected.
OPTOLINK International Edition 2010 Q4 17
 As exquisite as Mayor Hsu depicted, the original building
in Shanghai was one of the most eye-catching pavilions that
features Taiwan's natural landscape and culture after a long
separate from the world expo stage since 1970's Osaka World
Expo.
To echo the theme for the 2010 Shanghai World Expo
ɆBetter City, Better Lifeɇ, Taiwan Pavilion's renowned
architect C.Y. Lee and his team tried to denote a growing
global awareness of environmental issues, and promote inter-
city communication with the theme "Mountain, Water, Heart
and Lantern." Inspired by eastern philosophies of Nature,
Spirit, City, they built up a transparent cube housing a giant
ball in its center, and a large sphere was suspended in a glass
lantern. Mount Morrison and Mount Ali were painted on the
exterior.
In a statement, the design was allegedly to reflect the Expo's
theme of merging humanity with nature. The sky lantern-
shaped exterior symbolizedɆhopesɇandɆprayersɇtowards
the future, while theɆHeart of Taiwanɇinterior made from
tens of thousands of LED lights served as the centerpiece to
this year's exhibition.
The LED display surroundingɆThe Heart of Taiwanɇwas
a creation of Opto Tech Corporation, part of the Taiwan
18 OPTOLINK International Edition 2010 Q4
Pavilion construction team. With 27 years of experience,
Opto Tech's R&D team tackled the technically-demanding
design based on four aspects.
First, the Heart of Taiwan measured 16 meters in diameter,
and weighed up to 130 tons. The exterior display had to be
lightweight to prevent damage to the design, and flexible
enough to mold to the shape of the globe. Opto Tech
employed a great deal of point contacts and various settings
to achieve this result.
Secondly, the multiple displays must be able to display
synchronized as well as independent images. Opto Tech's
controller centralized the synchronization and individual
display controls in a single server, effectively simplifying the
process.
Thirdly, demand was to compensate for the structural
tolerance of the globe, with special-made bracket that
allow for 3D adjustment (up, down, left, right, forward and
backwards) of the lights to achieve smooth rendering
Lastly, to display perfect, undistorted images, Opto Tech
used a Mapping technique (600,000 geometric coordinates
corresponding to LED dots), setting plane programs point-
by-point to the globe's surface so that they could be displayed
without distortion.
LED Indoor Lighting
Manufacturers
See Brighter
Opportunities
By PIDA

FIG.1 LED light bulbs provided by Alliance Optotek

Courtesy: Alliance Optotek Corporation

OPTOLINK International Edition 2010 Q4 19

 I f the year of 2010 is eventful for energy saving industry,
the coming year must inevitably be the main battleground
for LED indoor lighting suppliers. It's all because the ban on
incandescent light bulbs, which creates enormous possibilities
for LED productivity.
Almost all LED industry players in Taiwan (equipment
suppliers, chip makers, packagers, and component suppliers)
ready to integrate their products in 2011. It is commonly
seen that HV/AC LED is the focal point of many Taiwan
manufacturers in 2010. The mainstream of LED indoor
lighting is believed to be products with dimmable function
that presents better in managing the power saving. Unlike
other production centers shifted overseas, HV/AC LED
provided by the interviewed suppliers are mainly produced in
their own factories located in the island.
Taiwan suppliers fully demonstrate their capabilities and
ambitions by going fast in inventing high power LED bulbs.
As of the interview, suppliers have presented total solutions
in LED bulbs to overcome the common challenges seen in
indoor lighting both for residential and commercial needs,
the promise is to replace incandescent bulbs from 30 to 140
watt by LED bulbs ranging from 4 to 12.5 watt. The most
updated record of efficiency in cold white LED is 162 lm/W
and 150 lm/W in warm white LED at the end of 2010.
To help private corporations, Taiwan government is down
to business for LED development as well. Government-
supported ITRI (Industrial Technology Research Institute)'s
AC LED lighting technology received patents worldwide and
transferred its technologies to private suppliers; nineteen of
which eventually formed alliance to tap the LED Lighting
market, among which are Epistar Corporation, LiteOn
Technology Corporation, Tyntek Corporation, Forward
Electronics Co., Ltd., etc.
The ambition of Taiwan government is to pass beyond its
two competitors: the US and Korea, and the goal is to reach
the maximum sales value of AC LED lighting application in
US$32.26 (NT$1,000) million, which is approximately 40
percent of market share worldwide. In order to approach
the achievement, its first step is to help the alliance to push
the AC LED measurements standardized in 2011. Seventeen
20 OPTOLINK International Edition 2010 Q4
industry standards has been established, five of which
eventually were released as CNS (Chinese National Standard)
in 2010.
Ledtech Electronics Co, Ltd., a leading supplier in Taiwan
providing low temperature LED light bar, is one of rare
suppliers in the island targeting lighting applications. Its main
clients include Coca Cola, Pepsi Cola, IR, and so on. Other
than OEM market, the supplier recently started engaging
in AM (after market) service where is believed to provide
benefits of off-peak prices.
Newly positioned on indoor lighting applications, the
way Ledtech distinguishes its competitiveness from other
counterparts is to focus on customizable service which
provides high gross profit in a variety of small amount
products. In fact, the supplier has just expanded 3 million
pieces of monthly capacity of its Taiwan factory for AC
LED production in the first half of 2010. By applying ITRI's
patented methodology, the item eventually receives CE and
UL approvals later the year.
GlacialTech Inc., another AC LED supplier, newly
launched a series of LED bulbs in the third quarter of 2010:
GL-BR20D/30D/40D with TRIAC (Triode AC semiconductor
switch) dimmable function. The series features include HV/
AC LED with higher luminous efficacy and longer lifetime
(more than 35,000 hours). One of the models GL-BR30D is
fed on an AC input voltage of 90-132/180-264V at 5 watts
power consumption, which complies with standard E26/E27
sockets and is suitable for indoor lighting.
Liquidleds Lighting Corp. with its expertise in AC LED
bulbs, is awarded by 2010 Branding Taiwan for its Liquid
Immersed Thermal Management SolutionTM (LITMSTM)
that is to enhance LED light direction as well as improving
the heat dissipation. In fact, the supplier's glass-packaged
AC LED bulbs receivedɆgolden medalɇfrom Moscow
International Salon of Industrial Property Archimedes early
in 2008 for its AC LED bulbs packaging with LITMSTM to
boost LED illumination four times to traditional lighting
sources and to help reducing the LED cost.
Meanwhile, some famous Taiwanese LED makers only
recently defined their positions on LED industry. LiteOn
 FIG.2 LED light bulbs provided by Alliance Optotek
Courtesy: Alliance Optotek Corporation
Technology Corp. established in 1975, a subsidiary of LiteOn
Group is the first LED supplier in the island. The low-profile
company announced in Q3 2010 about its LED plan for the
coming year; still targets high power LED and foresees the
annual revenue of LED reached up to US$596.77 (NT$ 18,500)
million. The Group vice chairman David Lin furthermore
revealed that the company is seeking the possibility of
mergers and acquisitions deals.
Forward Electronics Co., Ltd, a subsidiary of Tatung
Group, recently set up an illumination department targeting
LED lighting application in the first quarter of 2010. It
provides AC and HV LED applications, the former was
released in 2009 and the latter was only developed in Q1 2010
is not yet shipped overseas as of the interview. Despite neither
of the said products contributed significantly in its 2010 sales
value, the company still has a focus on indoor lightings for
OPTOLINK International Edition 2010 Q4 21
 FIG.3 LED light bulbs provided by FrontAnD Technology
Courtesy: Alliance Optotek Corporation
the coming year and manufactures its AC LED modules in
one of its own factories, located in northern Taiwan.
Alliance Optotek Corp., a specialist in high power LED,
started involving in LED indoor lighting since 2008. The
company is advantageous in having expertise regarding
integration of LED lamps and lighting fixture. It is also the
first Taiwan supplier who acquires the CNS 15233 mark under
that a test involved; criteria include lifetime performance
examination, reality environment simulation, IP water-proof
test, etc.
In addition to enterprises, increasing numbers of small and
medium businesses joined the battlefield of LED illumination
in recent years. FrontAnD Technology Corporation, for
instance, provides recessed down light, panel light, tube
light, and A-bulbs for general lighting; MR, PAR, and AR for
accent/commercial lighting. The supplier is well-known by
its under-cabinet light bar series internationally for 4 years.
For 2011, it plans to enhance all of its LED products with
dimmable function.
22 OPTOLINK International Edition 2010 Q4
Taiwan's LED industry since 1986 has been developed
complete supply chain, from upstream, midstream, to
downstream. The output of the island increases every year
since 2000, and the annual sales is forecasted to be remained
in 2010 with a value of US$2.86 (NT$88,616) million.
The price of LED lighting applications dropped significantly
in the second half of 2010. LED T8 tubes, for instance, were
priced from US$43.39 to 32.26 (NT$1500 to 1000) each in Q1
and Q410, respectively. Market researchers thus believe that
the price drop will bring up the market demand on lighting
applications.
It is believed that the key point of LED applied for indoor
lighting is to make it immersing daily life, completely
replacing traditional lighting sources. For end-users, price
is the matter, neither the lifespan, nor the lumen per watt.
For suppliers, the real battlefield in 2011 is supposed to be
the standard on LED intensity measurements, whoever the
decision maker finally is the champion of profit.
Lighting Africa
Connecting the
World to Africa
By Lighting Africa Program İġńŰŮűŪŭŦťġţźġőŊŅł

Q4 23IFC
Courtesy:
OPTOLINK International Edition 2010
 FIG.1 PIDA signed MoU with IFC and plans to hold a forum on the topic of off-grid lighting market
Courtesy: PIDA
C urrently, 1.7 billion people worldwide are without
electricity, of which half a billion live in Sub-Saharan
Africa. Among the poor, lighting often costs the most,
typically accounting for 10-15% of total household income.
Light from kerosene lanterns, batteries, candles etc. is of low
quality and cause of serious indoor pollution.
Lighting Africa seeks to accelerate the development of
markets for modern off-grid lighting products in Sub-Saharan
Africa where an estimated 10 to 30 percent of household
incomes are spent on hazardous and low quality fuel-based
lighting products.
The program is jointly managed by the World Bank and the
International Finance Corporation (IFC), and was born out
of the Lighting the Bottom of the Pyramid Project (LBOP),
an IFC initiative that was created to facilitate the international
lighting industry and the local business communities in
developing a robust off-grid lighting product market in
Kenya and Ghana. Lighting Africa Program is supported by
a number of donors and trust funds, including seed money
from the Global Environment Facility, and seeks to attract the
24 OPTOLINK International Edition 2010 Q4
international lighting industry as well as local suppliers and
service providers to this market.
It is the aim of Lighting Africa is to reduce these
market barriers through close collaboration between
the international lighting industry, local businesses and
entrepreneurs, governments and other partners to accelerate
the development of the modern off-grid lighting market in
Africa.
Lighting Africa targets to mobilize and provide support
to the private sector to supply quality, affordable, clean and
safe lighting to 2.5 million people by facilitating the sale of
500,000 off-grid lighting units by 2012 while, at the same
time, creating a sustainable commercial platform that will
realize the vision of providing 250 million people with
modern off-grid lighting products by 2030. This platform
will provide an avenue for social, health and economic
development, especially for households and small businesses
that will realize significant cost savings and increases in
productivity.
Lighting Africa specifically aims at leveraging efficient
lighting technologies such as light-emitting diodes (LEDs)
and compact fluorescent lamps (CFLs) to benefit households
and small businesses that are currently dependent on costly,
inefficient, polluting and hazardous kerosene lamps for
lighting.
The pilot phase now includes Tanzania and Zambia in
addition to Kenya and Ghana, but the project design and
implementation strategy are intended for replication across
Africa and beyond.

Key Activities

As a multi-pronged initiative addressing both demand and

supply-side constraints to improve access to better lighting,
Lighting Africa Program's key activities include as follow:
Ɏ Supporting Market Research to better understand
consumer demand behavior and preferences, and local
supply, marketing, and distribution channels.
Ɏ Strengthening Ties between the Global Lighting
Industr y and Local Ser vice Providers to design,
develop, and deliver low cost lighting products.
Examples include a De velopment Marketplace
competition, facilitation of business-to-business About IFC
linkages, and strengthening of small and medium
enterprises (SMEs). IFC, a member of the World Bank Group,
Ɏ Financing Facilitation to increase access to affordable creates opportunity for people to escape
financing for suppliers and end-users, reduce investor poverty and improve their lives. We foster
risks, mobilize local financial institutions (and micro- sustainable economic growth in developing
finance), offer World Bank Group financing, and apply countries by supporting private sector
Clean Development Mechanism (CDM) methodologies development, mobilizing private capital,
to bring down consumer costs. and providing advisory and risk mitigation
Ɏ Developing Standards, Certification, and Labeling to services to businesses and governments.
improve product quality and increase consumer Our new investments totaled $14.5 billion
awareness and confidence in new-to-market lighting
in fiscal 2009, helping channel capital into
products and services.
developing countries during the financial
Ɏ Aggregating Market Demand through policy support,
crisis. For more information, visit www.ifc.org
bulk market purchasing, risk sharing, and linkages to
cross sector programs.
Ɏ Stimulating Knowledge Sharing and Capacity Building
to include a business-to-business web portal, training

OPTOLINK International Edition 2010 Q4 25

 and train-the trainers programs, public-private
par tnerships, institutional strengthening, and
development of new business models and toolkits.

To date, nearly 1,200 lighting-related organizations

About the World Bank
The World Bank is a vital source of financial
and technical assistance to developing
countries around the world, with the
from more than 52 countries have expressed interest in
participating in the project or have actually registered with
the program. Over 700 organizations are private lighting
companies, participating in all parts of the supply chain
and include global players, such as Philips and Osram, and
entrepreneurs from 14 African countries. The remaining
organizations include a broad range of stakeholders, including
investors, research centers, NGOs, and universities working
with lighting or development.
By combining the comparative strengths of both IFC and

mission of global poverty reduction and the the World Bank, Lighting Africa is able to address a range of
issues in the private and public sectors that need to be tackled
improvement of living standards. It is not a
to improve the lighting situation for millions of off-grid users
bank in the common sense. It is made up of
in Africa.
two unique development institutions owned
by 185 member countries — the International
Bank for Reconstruction and Development
(IBRD) and the International Development
Association (IDA). Each institution plays a
different but supportive role in this mission.
The IBRD focuses on middle income and
creditworthy poor countries, while IDA
focuses on the poorest countries in the world.
Together, they provide low-interest loans,
interest-free credit, and grants to developing
countries for education, health, infrastructure,
communications, and many other purposes.
By doing so, the World Bank concentrates on
building the climate for investment, jobs and
sustainable growth, so that economies will
grow, and investing in and empowering poor
people to participate in development. For more
information, please visit www.worldbank.org

26 OPTOLINK International Edition 2010 Q4

OPTOLINK International Edition 2010 Q4 27
 2011 LED Lighting
Taiwan “Living Green”
By PIDA

T he vigorous performance of the Taiwan LED industry has

pushed the 2010 LED Lighting Taiwan to a new height
with the number of exhibitors reaching173 (a growth of 32%
as compared to that of 2009) and the booth number obtaining
455 (a growth of 56% as compared to the figure of 2009).
Please see Fig. 1. In 2010, driven by the big growths of large-
size LED backlight and lighting, the LED industry of Taiwan
bounces back from the gloomy condition in 2009 and exhibits
a continuous, record-high growth from the first quarter to the
fourth quarter of 2010. During the three-day period, various
activities were held, along with near 100 symposiums, LED
related products were the center of attraction.

Fig. 1ȁThe number of exhibitors and the number of booths in the 2010 LED Lighting Taiwan

The biggest LED lighting event in Asia -- the 2010 LED Lighting Taiwan

Growth of 32% Growth of 49%

The number of exhibitors 2010 LED Lighting Taiwan Exhibitors

CREE, OSRAM, Philips Lumileds/Future, Lighting Solutions, Veeco,
LED Lighting Taiwan 2010
Seoul Semi, Everlight, Liteon, Kingbright , Delta, Edison Opto, Epistar,
173 exhibitors Forepi, Tyntek, Topco, Disco, Oasistek, Fujikin, Intematix, Monocrystal,
455 booths Toray, Panasonic, Neo-Neon, ASM, FORWARD, AIXTRON, NTS, etc.

700
exhibitior no 600
LED 600
Lighting booth no
39.4% OPTO 500 455
+Optics
400
+Solar 305
60.6% 300
237
200 158 172 173
109 135
100 72 62
53
Photonics Festival in Taiwan 2010 0
(LED Lighting +Solar +Optics + OPTO) 2006 2007 2008 2009 2010 2011(f)
439 exhibitors
1,038 booths Growing number of booths & exhibitors in LED Lighting Taiwan

Courtesy: PIDA

28 OPTOLINK International Edition 2010 Q4

In 2011, LED Lighting Taiwan will be held in the existing 0.8 million Fig. 2ȁTaiwan pushing for
L E D i n s t a l l at i o n
Nangang Exhibition Hall with a larger scale stre et lig hts wit h t he projects
energy-saving LED lights.
In 2011, LED Lighting Taiwan will be jointly and As of now, there are 5,353 LED
simultaneously held with Photonics Festival in Taiwan, Street
LED street lights in 47
Lights
Display Taiwan and Solar Taiwan from June 14 to June 16 areas of Taiwan. As above,
5.5B
in 2011 in Nangang Exhibition Hall, providing the newest in 2011 LED Lighting NTD
photonics information to the visitors attending these Taiwan, the government
expositions. It is estimated that over 700 exhibitors will agencies relating to the
participate in these expos and showcase their latest photonic replacement are invited to
products; besides, there will be more than 2,000 booths in a symposium to present
these expos. In addition, 40,000 buyers from countries such the business opportunities
as Japan, China, Korea, the US, Germany, Saudi Arab, India,
and a Street Light Zone
France and Singapore, will attend these expos. The total scale
will be set up in the expo
of these expos will be greater than ever.
so that the relevant LED
light manufacturers
2010 LED Lighting Taiwan and several special could demonstrate their
zones of the expo products in the Zone.
As the LED light market
Exhibitors attended the 2010 LED Lighting Taiwan
develops, a price-slashing
included the leading LED manufacturers and the upstream
war will take place in
and downstream manufacturers, together they exhibited LED
t he f utu re and he nc e Traffic
a miniaturized version of the LED supply chain. These
the relevant LED light Signs
exhibitors included the big LED chip manufacturers such
manufacturers need to 500M
as Epistar Corp. and Formosa Epitaxy Inc.; the leading NTD
enhance the value of their
packaging companies such as Everlight Electronics Co., Lite-
products. In addition, in
On Technology Corporation, Kingbright Electronics Co.
and Edison Opto Corporation; the downstream application the LED Boutique Zone,

companies such as Delta E lectronics and Energ yled many finer, aesthetically

Corp. as well as foreign corporations like Cree, Osram, appealing LED products Other
will be displayed to Government
Opto Semiconductor, Philips Lumileds Lighting, Seoul Projects
Semiconductor and Neo-Neon LED Lighting International exhibit enhanced values
220M
Ltd., plus equipment manufacturers, such as Axitron, Veeco, and competitive edges. NTD
SAMCO and ASM. The products displayed in
Taiwan government has announced plans to gradually the LED Boutique Zone
replace the traffic lights with LED lamps, and thus worked out will give a brand new
a budget of NT$ 750 millions from 2009. It is estimated that feeling to the visitors and
0.7 million traffic lights will be replaced till October of 2011. reflected another facet of
From the aspect of roadside/street lights, Taiwan government the competitiveness of
will spend the total amount of 22 billion NT dollars to replace Taiwan. Courtesy: PIDA

OPTOLINK International Edition 2010 Q4 29


LED Lighting Taiwan will lead the trends of the
global LED lighting industry and will provide
business opportunities to the global LED
lighting industry
PIDA is one of the founding members of the IOA
(International Optoelectronics Association) and has
dedicated itself to the long-term development of the global
photonics industry. The PIDA holds annual Photonics Festival
exhibition, which provides a communication platform
between the domestic and foreign photonics industries,
and provides many business opportunities for the Taiwan
photonics industry. In 2010, PIDA held the 15th annual
meeting of the IOA and the cross-strait business opportunity
symposium. In 2011, the PIDA and Cree, which is a leading
LED manufacturer, will jointly host and hold the Taiwan LED
City Forum. The city of Raleigh in the US was the first city
in the world to join the LED City Project and hence became
30 OPTOLINK International Edition 2010 Q4
FIG.3 LED Lighting Taiwan 2010
Courtesy: PIDA
the first LED city in the world. Till now, seven countries and
24 cities have joined the project. Other countries (such as
Europe, the US, China, Korea and Japan) that have joined
in the Project will attend the Taiwan LED City Forum in
June of 2011. Government agencies from different countries
will demonstrate how the LED City Project is implemented
in respective country and the current achievements in the
reduction of the emission of carbon dioxide.
Besides, lighting in remote areas other than the municipal
regions will provide a lot of business opportunities. PIDA
first co-worked with the World Bank to jointly host the
project of Lighting Africa in 2010, an explanatory meeting
for the project was held in Taiwan to facilitate the entry of the
relevant manufacturers of Taiwan into the off-grid lighting
market of Africa. The meeting was given warm welcome.
In 2011, the PIDA and the office in charge of the project
of Lighting Africa will jointly hold Taiwan Off-Grid Lighting
Forum, which is larger in scale than the explanatory meeting
for the project in 2010. In the Forum, the latest trends in building future mega-city. A total of more than 20 eco cities
off-grid lighting in many countries will be discussed and and science parks will present their achievements in the expo
the focus will be directed towards how to assist the relevant and share their experience with each other. With regard to
manufacturers of Taiwan obtain the 10 billion US dollars the two global lighting projects (LED City and City People
business opportunities posed by the gradual replacement of Lighting, CPL), which were initiated by Cree and Philips,
the traditional, low-efficiency lights in Africa. achievements and concrete applications of LED lighting of the
Other LED lighting symposiums held in 2011 will be two projects will be presented in the expo. In addition, other
about the developmental trends in various regions of the green technologies in energy storage, electric carts, and smart
world, the special lighting applications, OLED and the grid will also be presented and addressed in the expo. The
cooperative modes between the Taiwan LED industry and 2011 Photonics Festival in Taiwan and LED Lighting Taiwan
the LED industry in China in the future. As the Economic will deliver a brand new look to the visitors.
Cooperation Framework Agreement (ECFA) has already been
signed by Taiwan and China, the cross-strait cooperation will
be greater. A symposium about the photonics industries of
Taiwan and China and the business opportunities posed by
the cooperation between the photonics industries of Taiwan
and China will be jointly held by the PIDA and the photonics
association of the Fujian Province in 2011. People from
the photonics industry, the academia and the government FIG.4 LED Lighting Taiwan 2010
Courtesy: PIDA
of China and the people from the photonics industry of
Taiwan will be invited to the symposium. In the symposium,
the developmental trends in and policies regarding LED,
photovoltaic power generation and display products will be
discussed to spur interaction between Taiwan and China.
The symposium will be a prelude to the future cooperation.
Since 2011 LED Lighting Taiwan comprises many activities
and a lot of LED products will be displayed in the exhibition,
the 2011 LED Lighting Taiwan will be an important LED
event for promoting synergy and international business
opportunities for both Taiwan LED manufacturers and their
foreign counterparts.

The vision of Living Green will be shown and

addressed in the Ecopolis zone

In response to theɆLiving Greenɇ, a specialɆEcopolisɇ

zone will be implemented in the exhibition hall. Eco-polis,
first proposed by the ex-Soviet Union ecologist O.Yanitsky, is
a concept which usesɆgreenɇtechnology-based solutions for

OPTOLINK International Edition 2010 Q4 31

 Ecopolis:
Building a Sustainable Future
Dan Guo

The irreversible trend of urbanization has driven the population to

concentrate in municipal areas. According to a survey, more than
50% of the world’s population lives in the cities, and the figure will
rise to more than 75% by 2050. The growing population has put
a lot of pressure on the urban environment and made it a critical
mission for people to find out how to live and thrive with the
environment. “Ecopolis” – a synonym to “Sustainable city” – may be
the salvation for people.

32 OPTOLINK International Edition 2010 Q4

The Ecopolis concept
Eco-polis, first proposed by the ex-Soviet Union ecologist
O.Yanitsky, is a concept which usesɆgreenɇtechnology-
based solutions for building future mega-city. Also based on
the definition of Wikipedia, Ecopolis, namely a sustainable
city, or eco-city, is a city designed with consideration of
environmental impact and dedicated to minimization of
required inputs of energy, water and food, and waste output
of heat, air pollution, and water pollution.
As a whole, a sustainable city should be self-contained and
relies on the surrounding environment to the least extent, and
powers itself with renewable sources of energy. In doing so, it
is possible to create the smallest possible ecological footprint,
to produce the lowest quantity of pollution, and to recycle
waste and to convert it to energy, thereby causing the minimal
impact to climate change.
In the following paragraphs, this article is going to
describe how Taiwan and other countries tackle the Ecopolis
issue, and how the photonics industry, not only the Taiwan
manufacturers but also their counterparts from the rest of the
world, react to the issue.
Ecopolis in the Asia-Pacific Region
ɓ Ota City, Japan
As a leading country in the PV field, Japan is ambitious in
building Ota City, a city north of Tokyo and one of Japan's
sunniest spots, into the demonstration site for world PV
installations. According to the city authority, since 1998, the
city has invested in solar power, and thanks to the solar panel
subsidies from the Japanese government, the city is calling for
local contractors and solar cell manufacturers like Sharp to
help embody the solar plan.
Japan announced in 2008 that it is going to spend 92
million US dollars for solar panels for households, and
another 246 million US dollars for subsidies in the year
starting April 2009. It is estimated that about 100,000 homes
would have solar panels installed with the subsidy.
Such a policy really helps to encourage the installation
process, as for now, in Ota City, there are 553 houses
equipped with PV systems with a total PV capacity reaching
2,129 kW. The average capacity per house is 3.85 kW.
The solar panels installed in Ota City are distributed for
free and have become an important factor in attracting people
to move to the city. Besides, the steady power supply and
blackout-free characteristics are also advantages provided by
solar panels. Meanwhile, a lot of small solar power generators
can be connected to the power grid, making it possible for
electricity buy-back.
The Japanese government is hoping that the Ota City
experience could be duplicated in some other areas in Japan,
government officials are taking steps to form a comprehensive
strategy involving both corporations and local government to
expand the solar grid to other parts of the country.
ɓ Sino-Singapore Tianjin Eco-city
With its fast developing pace, China is aggressively aiming
at building an economically thriving, environmentally
friendly, socially harmonious and resource-efficient city. And
that is the concept of the whole Sino-Singapore Tianjin Eco-
city project. The key concept of the Sino-Singapore Tianjin
Eco-city is firmly rooted in "three harmonies" - man living
in harmony with man, now and for future generations; man
living in harmony with economic activities; and man living in
harmony with the environment.
FIG.1 Solar panel installations in Ota City
Courtesy: Reuters
OPTOLINK International Edition 2010 Q4 33
 The overall layout of the Sino-Singapore Tianjin Eco-city as various other projects such as the constructions for the
comprises: Eco-Business Park and the first schools in the Eco-city were
ɜ one spine: the eco-valley; started, as well as the road and water services networks in the
ɜ three centers: one city center and two sub-centers; area.
ɜ four districs: four integrated development districts;
ɜ one island: the green core comprising the central eco-island Taiwan government’s Ecopolis plan
and water system;
ɜ three water bodies: water pond, old courses of the Ji In response to the green wave, the Taiwan government has
Canal; and selected several key strategic industries to be developed in
ɜ six corridors: eco-corridors around the central eco-island. 2011, including intelligent green building and EVs (electric
vehicles). The government promises to make green buildings
According to the Sino-Singapore Tianjin Eco-city more widely available and affordable to the public in Taiwan,
Joint Steering Council (JSC), the Tianjin Eco-city is a setting the stage to help generate more business opportunities
joint effort between China and Singapore and is one way and incentives, create domestic job opportunities, and
of demonstrating the determination of both countries lead the transformation and development of Taiwan's
in reconciling global climate change, strengthening economy, especially for those that can integrate information-
environmental protection, resource and energy conservation, communication technology (ICT) with construction and eco-
and building a harmonious society. Its aim is to create a friendliness technologies.
model, which will benefit not only other cities in the PRC, but As to green energy and intelligent green buildings, the
also other countries that are facing similar challenges.
The Tianjin Eco-city seeks to differentiate itself in several FIG.2 Sino-Singapore Tianjin Eco-city
ways. The key focus of JSC is to sustain a liveable city and
find good urban solutions to deal with the challenges of
high-density urban living. The JSC tries to build a practical,
scalable and replicable city that will meet t he needs of other
fast-growing cities in China and the world. Overall, the Eco-
city project covers a broad range including air and water
quality, preservation of the natural ecology and biodiversity,
green space provision, green buildings, green consumption
and transportation within the Eco-city, waste management
and recycling, energy conservation, and adoption of
renewable energy.
As to the current progress, the groundbreaking ceremonies
for various projects in the Tianjin Eco-city were held in 2009.
For example, the Keppel Land development, which broke
ground on 27 November 2009, is a 35 hectare-large integrated
commercial and residential development area. The Eco-
Industrial Park will have built factories housing light and
clean industries from green business clusters.
In 2010 the Eco-city moved into a new development phase, Courtesy: PIDA

34 OPTOLINK International Edition 2010 Q4

government has drafted a few master plans as follows:
1. Promoting Investment in the Manufacture of CIGS and
Other Solar Cells in Taiwan, such as promoting expansion of
investment in the manufacture of CIGS and other solar cells
in Taiwan; promoting the introduction of new manufacturing
processes; and promoting the conduct of R&D on related
equipments and materials.
2. Intelligent Green Building Industry -The Project for
Grading and Rewarding Green Remodeling of Convenience
Stores, such as conducting a grading system for green
convenience stores, issuing rewards to encourage convenience
stores to carry out energy-saving remodeling, and providing
technical consulting services.
3. Renewable Energy Electric Power Equipment Master
Plan, according to the Bureau of Energy, Ministry of
Economic Affairs, there are two major aspects:
ȆThe promotion of clean energy has been high on the
policy agenda in many countries, including the US,
Japan, the UK, Germany, and Korea. Taiwan has also
FIG.3 Building Decorated by LED Lighting
Courtesy: PIDA
been active in this regard. On July 8th, 2009, Taiwan's
legislature passed the Renewable Energy Development
Act to provide the legal basis for promoting the
development of the renewable energy industry in
Taiwan.
ȆThe definition of renewable energy refers to solar
energy, wind power, geothermal energy, ocean energy,
and non pumped storage hydropower. Non pumped
storage hydropower is the energy produced from
domestic general waste and general industrial waste
and/or derived from the treatment of said wastes.
Ecopolis from the view of the photonics industry
Targeting at the potential green market of Ecopolis,
various initiatives have been proposed by different photonics
manufacturers/providers or the like to promote the green
concept in daily life.
Take LED lighting for example; it is perhaps the most
OPTOLINK International Edition 2010 Q4 35

dramatic change the industry has witnessed since the
invention of electric light itself. LEDs are transforming the
nature of lighting by opening up new possibilities for how
and where artificial light is used to enhance the human
experience. From a statistics done by the U.S. Department
of Energy (DOE), rapid adoption of LED lighting in the U.S.
over the next 20 years can:
* Reduce electricity demands for lighting by a third.
* Eliminate 258 million metric tons of carbon emissions
* Avoid building 40 new power plants.
* Anticipate financial savings exceeding $200 billion.
Here are some examples:
ɓ LED city
Initiated by Cree, the LED City Program works to save,
protect and improve quality of life. According to Cree,
the LED City Program offers participation in a growing
community of cities from around the world that are switching
to LED lighting for significant energy and maintenance cost
savings. Cree intends to help participants see LED lighting as
a strategic step toward achieving their goals to reduce carbon
36 OPTOLINK International Edition 2010 Q4
FIG.4 Stadium with Solar Panels
Courtesy: PIDA
dioxide emissions.
Cree's LED City Program was established in 2007 to
accelerate implementation of LED lighting. The company
touts the benefits that can be achieved through LED lighting
and encourages users to share experiences and data. Since the
LED City Program started, it helped cities across the world
move to solid-state lighting. Cree announced that these cities
are regularly reporting energy savings of 50 to 80 percent and
maintenance cost avoidance in the hundreds of thousands of
dollars, over the life of the fixtures. The LED City Program
also provide a forum like the LED City Council Meetings,
where buyers and implementers can get information, discuss
best practices and share lessons learned.
Recently, the U.S. D OE and Cree announce that
U.S. participants in the Cree LED City Program will
join forces with the DOE Municipal Solid-State Street
Lighting Consortium (Consortium), a voluntary group of
representatives from interested municipalities, utilities and
quality lighting professionals. The Consortium will provide
ongoing national organizational structure and guidance
to LED City members and new members in the process of
evaluating solid-state street lighting technologies meant

for public streets and other public areas. The Consortium
currently has nearly 400 members in 48 states, 5 Canadian
provinces, and four other countries, who seek to share
technical information and experiences related to LED street
and area lighting demonstrations.
ɓ City People Lighting (CPL)
Proposed by Philips and aimed at sustainable and livable
cities, the City.People.Light (CPL) award is an annual
competition which is run in conjunction with the Lighting
Urban Community International Association (LUCI). It
promotes the use of light in urban development and honors
towns or cities that remodel the urban environment through
the medium of light.
Philips Lighting, a division of Philips, thinks that life
revolves around light. Light affects our mood, improves our
well-being, and enables us to experience and achieve more.
As society focuses more and more on the importance of
climate protection and become more environmentally aware
in general, energy efficient lighting solutions are increasingly
in demand. It is estimated that buildings and streets account
FIG.5 Water tower in Kuokkala
Courtesy: the City of Jyväskylä
for around 75% of all energy used for lighting. Hence, Philips
Lighting focuses on innovative ways of using light to simply
enhance people's lives where they live and work – in the
home, at school, at work, in shops and public places, as well
as on the road.
By working with architects, lighting designers, city
planners, public authorities, and with consumers, Philips
Lighting seeks to create meaningful innovative products and
solutions which simply enhance people's lives with light.
The city of Jyväskylä in Finland has been awarded the
first prize in the 2009 city.people.light awards, which honors
participants who demonstrate the contribution lighting to the
well-being of those who live, work or visit a city or town.
At the award presenting ceremony, the 2009 city.people.
light first prize was presented in recognition of the city'sɆCity
of Lightɇproject. This initiative set out to position the city
as a forerunner in outdoor lighting, investing in the latest
lighting technology to enhance its architecture. Jyvaskyla
adopted an approach where lighting is a major component
of the city's urban identity, and in the meantime achieving
energy efficiency, reducing light pollution and safety, and
improving the quality of life of the city's inhabitants.
OPTOLINK International Edition 2010 Q4 37
 ɓ Electric Vehicle
People living in Ecopolis will most likely use electric vehicle
(EV) as a transportation means for commuting. Electric
vehicle, as opposed to vehicles using internal combustion
engines, uses one or more electric motors for propulsion.
Electric vehicles first came into existence in the mid-19th
century, when electricity was among the preferred methods
for motor vehicle propulsion, providing a level of comfort and
ease of operation. Although the internal combustion engine
(ICE) is the dominant propulsion method for motor vehicles
but electric power has remained commonplace in other
vehicle types, such as trains and smaller vehicles of all types.
During the last few decades, increased concern over the
environmental impact of the internal combustion engine,
along with the peak oil price, has led to renewed interest in
an electric transportation infrastructure. Furthermore, one
advantage of the electric vehicles is that the electricity they
consume can be generated from a wide range of sources,
including fossil fuels, nuclear power, and renewable sources
such as tidal power, solar power, and wind power or any
combination of those. The wake of Ecopolis concept will
make EV more applicable than ever.
ɓ LUXGEN EV+ from Taiwan
EV+, an electric vehicle made by Luxgen, which is a brand
under Taiwan's Yulon Group, is another milestone set by
FIG.6 EV+ at the 2010 Taipei International Flora Expo
Courtesy: Luxgen
38 OPTOLINK International Edition 2010 Q4
Taiwan manufacturers. Luxgen claims that when it comes
to carbon reduction, the electric vehicle does not emit any
carbon dioxide in driving, making it the optimal choice of a
zero-emission in the current mobility technology. Its energy
efficiency is twice higher of gasoline cars, or 1.7 times higher
of hybrid cars. When using the renewable power generation,
its total energy efficiency can reach as high as 80%.
Luxgen EV+ is jointly developed by Yulon Group and the
global electric vehicle pioneer, AC Propulsion (ACP), which
helps develop the core technology of electric vehicle and
innovative power technology for providing high performance
and long range. Through the rotating magnetic field
generation by the electric energy, the motor drives the vehicle,
with an output power reaching as high as 150kW (201hp),
offering an excellent performance and driving fun.
Meanwhile, Luxgen EV+ is appointed as the Official Green
Shuttle for 2010 Taipei Int'l Flora Expo. The 2010 Taipei
International Flora Expo is the first international Expo to
take place in Taiwan. Luxgen has given its full support by
supplying 20 of its cutting-edge full electric EV+ vehicles
to serve the green shuttle services during 2010 Taipei
International Flora Expo.
During the 2010 Taipei International Flora Expo, Luxgen's
full electric EV+ will serve as the zero emission green shuttles
for tourists from all over the world and provide a great
opportunity for the general public to experience the full
electric vehicles. During the 6 months duration of the expo,
Luxgen expects its EV+ models will accumulate more than
350,000 km of real world usage and allow more than 100,000
passengers from around the world to experience the future
of the public and personal transportation for the first time in
their life.
ɓ The first mass production model: Nissan Leaf
The Nissan LEAF (which stands for Leading,
Environmentally friendly, Affordable, Family car) is an
electric car manufactured by Nissan in December 2010. The
Leaf is the first mass-produced electric car for sale from a
major car manufacturer. The United States Environmental
FIG.7 EV+ Providing No-emission Riding Experience

Courtesy: Luxgen

Protection Agency determined the range to be 117 kilometers,
with an energy consumption of 765 kJ/km and rated the
Leaf 's combined fuel economy at 99 miles per gallon gasoline
equivalent. Nissan claims the vehicle to beɆ100% Electric,
0 Emissionsɇ, the company said that LEAF has no tailpipe,
and no tailpipe means zero emissions. Add in batteries as
well as home charging capabilities will help people begin a
transition to a zero-emissions future.
Deliveries began in the United States on December 11,
2010, and on December 22 in Japan. Sales are scheduled to
begin in Portugal in January 2011, Ireland in February, the
United Kingdom in March, with global market availability
planned for 2012.
government agencies and science parks and highlights the
major achievements so far; the second presents the efforts
and concept of the two lighting plans, namely LED City
and City People Lighting (CPL) projects; the third aspect
talks about energy storage and electric vehicles and invites
manufacturers to demonstrate their latest progress in these
green technologies. The Photonics Festival in Taiwan 2011
is going to deliver the most realistic green experience to the
audience for sure.

ɓ Come experience Ecopolis in PFT

Organized by PIDA, the Ecopolis zone in the Photonics

Festival in Taiwan 2011 (PFT 2011) is sp ecif ically
designed to present different perspectives of the Photonics
Technologies linking with the Green concept and the final
ɆEcopolisɇvision. The Ecopolis zone comprises three
aspect, the first promotes the current status/development of

OPTOLINK International Edition 2010 Q4 39

40 OPTOLINK International Edition 2010 Q4
Unicond Brings Light
to Chilean Miners
By PIDA
ɆA miner's helmet is the
brief hope when he is
trapped deep underground with its
light still working for tens of hours, and
that's what we are working for,ɇ said
Sable Huang, Director of Taiwan-based
Unicond Technology Co., Ltd.
Unicond is a new force in the light-
emitting diode (LED) industry which
has been established for just a few
months under a mission given by a
highly respected elder member of Ms.
Huang's family. As Ms. Huang recalled,
it was someday after a mining accident
taking place at a state-owned coal mine
in north China's Shanxi province in
early 2010.
The disaster started in the afternoon
on Sunday when workers dug into
a network of old, water-filled shafts.
Suddenly the flood came and destroyed
the mine. Over a thousand rescue
workers were called together to find
survivor or recover bodies, along with
a troop of volunteers bringing pipes to
pump out water.
The rescuers raced against time and
bad weather to save the victims as death
toll rises up. After eight days and nights,
the rescue efforts came to an end.
According to the local government,
in the end of the first day, 108 of the
total 261 workers in the mine were
saved from drowning while the rest
remain trapped. 115 more were pulled
out of the pit before the rescue team
evacuated. Sadly, 38 drowned in the
eight feet of water.
A rescue worker told a local media
that he had been impressed by the
experienced miners who were calm and
brave during the period underground.
He related something as told by the
survivors. At the first moment the
accident erupted, most of them turned
off the mine lamps and left solely one.
One continued to light up the tunnel
after the lamp in use dim gradually.
ɆHumanitarian relief was scaled up
after the tragedy dropped the curtain,ɇ or candles ignited the gases or coal
said Ms. Huang,Ɇbut since this kind
of catastrophe happens frequently in
the world, the reason we are putting
our plan into action is to bring the
importance of occupational safety to
employers.ɇ
A critical mission
T h e f a c t b e h i n d M s . Hu a n g ' s
statement is indeed a serious problem.
According to State Administration of
Coal Mine Safety, in 2009 the deadly
mining accidents in China took away
more than 2,600 human lives, or seven
per day. The astonishing number leads
China to one of the countries where
mine disasters never been completely
ceased.
The venerable elder of the family
encouraged Ms. Huang to embark
on the research and development of
a safe, rigid and long-time lighting
lamp because it is a mandatory piece
of equipment for any miner working
underground.
ɆAmong others, coal mining is the
most dangerous because miners' lamps
dust trapped in the mines and caused
massive explosions,ɇsaid Ms. Huang.
Once a terrible explosion occurs,
almost all workers in the tunnel have
slight chances to eke out an existence.
To prevent mine explosions, studies
OPTOLINK International Edition 2010 Q4 41
FIG.1 Sable Huang, Director of Unicond Technology,
showcased their LED cap lamp
Courtesy: PIDA
have been conducted in the society.
Ms. Huang said, over years, scientists
have fabricated several safety lamp
models like substituted gasoline for
oil to gradually lessen the danger of
explosions, but they did not eliminate
them. In the early 1900s, roughly 53
percent of mine explosions were still
caused by miners' lamps, even the safety
lamps triggered at least two explosions,
according the U.S. Bureau of Mines.
The electric lamp made a stage pose
then and was expected to become a
successful portable electric mine lamp
that can replace carbon filament lamps
because it used little current, the battery
was small and light enough that miners
could carry them and still move about
freely.ɆUntil today when technology
is advanced enough to reduce the
R&D cost does LED bulb have the
chance to emerge from the numerous
experimental models,ɇsaid Ms. Huang.
Ms. Huang boasted of Unicond's
innovatively designed Li-ion cap lamp
which combines the latest lighting
and batter y technologies to result
in a brighter and lighter cap lamp.
She said the cap lamp uses lithium-
ion technology in conjunction with a
purpose designed LED the cap lamp
42 OPTOLINK International Edition 2010 Q4
is designed in accordance with the
Restriction of Hazardous Substances
Directive (RoHS).
She also explained that the cutting-
edge technology is not only much smaller
and ergonomically designed for wearer
more comfortable than the traditional
lead acid cap lamp, and they are one third
of the weight at only 600 g. In addition,
the use of lithium-ion technology also
removes numerous hazards associated
with the use of lead acid style batteries.
Un l i k e t r a d i t i o n a l l e a d a c i d
batteries, lithium-ion doesn't contain
dangerous chemicals or heavy metals
and requires no maintenance such
as topping up of acid. The cap lamp,
designed to withstand the harshest
underground conditions, significantly
reduces cost of ownership with no
requirement to replace bulbs and a
service life three times longer than
lead acid batteries.
To prolong the life of the cap lamp
battery, the Lithium-ion battery has
an over charge protection system that
will automatically cut off the circuit
to protect the battery from being over
charged. Additionally, there is an
automatic power off in the cap lamp
so that if the surface of the lamp or
the LED is broken it will automatically
turn the power off for protection.
The future’s so bright for LED
cap lamp
B olstered by the advantageous
technology, Ms. Huang showcased
the cap lamp to enterprises in Central
America in early November during a
business trip led by Taiwan External
Trade Development Council to seek
more trade opportunities with local
businesses. She said high opinions as
well as compliments crowded in as the
cap lamp caught prospectsɅeyes on the
spot.
ɆWe're hoping to expand our
c ap a c it y i n t h e s out h e r n c it y of
Dongguan in China to meet new
customersɅneeds as the orders for the
LED cap lamp have flooded in starting
mid November,ɇsaid Ms. Huang. She
declined to let out the exact number
generated from the trip, but gave a
rough basis of USD three million by
stressing thatɆthe trend is taking off
and will fast grow as more and more
government are putting high emphasis
on the occupational safety.ɇ

Philips—
LED Boutique of
Sense and Simplicity
By Angel Chiou
P hilips, as one of the largest design
organization in the world, is set to
launch a series of LED lighting products
in 2011.
T h e s te l l ar p or t fol i o w a s f i rst
pre s e nt e d l a s t O c t o b e r i n Hong
Kong International Lighting Fair
2010, including Arcitone featuring
architectural designs for the
postmodern home; LivingAmbiance
that creates different ambiance through
l i g ht i n g ; A m b i a n c e Ac c e s s o r i e s
presenting stylish illuminant household
items; and Ledino that fuses elegant
designs with the latest cool white, high-
powered LEDs. All the above target
around the themeɆHomes of the
Future: LED by
Design.ɇ
To P h i l i p s ,
making better
lighting products
is important, but
not the foremost
concern. The
FIG.1 Living Ambiance to create different light in occaions
company is much more ambitious
to enhance human life with light.
Philips believes human life revolves
around light. It brings human better
productivity and sense of security, and
even affects peopleɅs mood.
In this sense, Philips showcases
LivinAmbiance which enable
consumers to change lig ht color
in accordance with the moods and
occasions. LivingAmbiance integrates
multiple luminaires and lamps to
create different ambiance settings with
adjustable white and colored light.
Consumers can change instantly with
remote control through an in-built
wireless system.
LivingAmbiance is a collection
that comprises multiple sub-seriesș
LivingColors, LivingColors Generation
2, L ivingWhite, all of w hich us e
SmartLink technology based on the
global ZigBee industry standard. Colors
of rooms and household items can now
be adjusted to consumer prefer.
Courtesy: Philips
The other
l i g ht i ng s e r i e s
launched by
Philips is Ledino
collection.
Ledino is the
worldɅs first
complete range
of indoor lighting
using advanced LED technolog y.
Featuring non mercury, higher energy
efficiency, longer batter y life and
less CO2 emissions, LED is one of
the most potential light sources to
replace current incandescent light
bulbs. Philips considers LED as a light
with a minimalist essence that defies
traditional boundaries, creating light
and light forms of inspiring purity
and beauty. The adoption of LED
technology is PhilipsɅone step forward
to approach sustainability through
minimal environmental impact.
Philips Ledino collection comprises
a broad range of indoor and outdoor
OPTOLINK International Edition 2010 Q4 43
 lighting f ixture. According to
estimation, the LED technology saves
up to 80% p ower in comp ar is on
with traditional incandescent bulbs,
helping consumers to save money on
their electricity bills and contribute to
preserving the environment.
Unlike conventional lighting fixture,
this Ledino table light is of a sleek and
pebble-like shape. Its LED module
combines 3 LEDs in a synthetic and
aluminum housing. When switched
on, the light would project to the cap
and then reflect and diffuse to the
44 OPTOLINK International Edition 2010 Q4
room. Consumers can enjoy the cozy
ambiance by being surrounded by the
warm white light.
Like PhilipsɅs brand promiseɆSense
and Simplicity,ɇPhilipsɅdesign is far
from conspicuousness and ostentation.
It focuses on the improvement of
h u m a n l i v i n g a n d e nv i r o n m e n t
sustainability. To Philips, a good design
is to create products and solutions that
satisfy people's needs, empower them
and make them happier. All of this
while respecting the environment in
which human lives.
QisDesign—
LED Boutique that
Catch Your Eye
By Angel Chiou

T h i n k i n g o f i n d o or l i g ht i n g ,
what pops up in minds might
be a bulb with a lightshade. However
well as a group of design experts from
various fields in industrial design,
graphic design, market research, user
outstand among its strong competitors?
ɆThe different light source,ɇsays
Wang.
QisDesign would definitely break these interface, mechanical design, computer- Incandescent bulbs are still used as
stereotypes! aided design and prototype production. major light source in European lighting
QisDesign is part of Qisda, a leading When the awareness of global warming fixture design. It gives QisDesign
Taiwanese tech company as well as a rises and green products becomes an opportunity to enter the market.
global OEM/ ODM provider of a variety customersɅfavor, QisDesign soon
of products such as LCD monitors, targets on LEDs to launch series of elite
projectors, multifunctional printers, and fashionable lighting fixtures.
mobile phones, and etc. In 2009, Qisda Talking about life style products
integrated its design and R&D group especially lighting fixtures, however,
to establish QisDesignș a brand name most respected brands are primarily
targets on home décor market. To enter from Italy and France. These brand
the new field of design, Qisda is in fact companies are venerable and long-
well prepared. s t an d i ng . How Q i s D e s i g n c ou l d
According to Manfred Wang, VP &
Chief Design Officer of Creative Design
Center in Qisda, Taiwan tech industry
has grown mature. In this circumstance,
industry players either compress both
price and profit margins, or approach
differentiation through value adding.
ɆAnd deign seems a good solution,ɇ
Wang added.
Q i s d a h a s a s o l i d g rou n d an d
abundant resource in IT industry, as

FIG.1 Crystal Light- “shimmering with silver, sparkling like

diamonds, glittering with illuminating reflection”
Q4 45 Qisda
Courtesy:
OPTOLINK International Edition 2010

QisDesign orients itself as a designer
of lig ht ing b out iques t hat adopt
new light sourceș LED and OLED.
According to Wang, the replacement
period of lighting fixtures will largely
increase in the future due to the long
life feature of LEDs. At that time, the
criteria that affect customersɅchoice of
a lighting fixture would no long hinge
on illuminating function, but the add
valueș home décor design.
Rising beyond traditional
boundaries, QisDesignɅs LED lighting
fixtures amaze consumers by bringing
them a sense-rich experience. Based
on the brand philosophy-ɆImagine
another possibilityɇ, all products
combines edgy LED technology and
sophisticated design to satisfy both
functional and aesthetic needs.
The Cr ystal Light launched by
QisDesign is definitely one of the most
special lighting products that amaze
46 OPTOLINK International Edition 2010 Q4
everyone. This lighting boutique is
inspired by crystal mines in nature,
which also gives the product a unique
geometric shape. Each cubic unit is
of an all-in-one design and can be
assembled through magnets into any
forms. When it is off, the product itself
is a decoration; when turned on, the
LED bulb inside beams through the
diffuser and glow with soft light.
Crystal Light also functions as an
atmosphere creator with its fascinating
color changing feature. Customers can
use remote controls to change different
light mode in accordance to the mood
and environment. The Crystal Light
not only provides consumers with
illumination, but also stimulates their
imagination.
The Coral Reef Light collection is a
collaboration of QisDesign and Taiwan
National Museum of Marine Biology
and Aquarium. Among all, Coral Reef
FIG.2 Coral Reef LED Floor Light
Courtesy: Qisda
LED Floor Light was announced to
win German iF Product Design Award
2011, one of the most prestigious design
awards in the world. Additionally, an
US-based design websiteɆ3ringsɇ
also posted that QisDesignɅs Coral
Reef Floor Light tops its list of ten
progressive floor lamps in 2010.
The appearance of Coral Reef LED
Floor Light is a mimic of coral reef in
the ocean. This exquisite lighting fixture
has an overlapping 3 layers of petals.
Thanks to the companyɅs advanced
opto-mechatronics technology, each
petal is clustered with 92 LEDs to allow
for the maximum light output while
keeping thermal problems away from
the fixture. The petals can be activated
independently by horizontal swivel, and
thus create soft light ambience to bring
into room the serenity deep beneath the
sea.

High Tech Solutions
have a name – Grenzebach
Press Release
G renzebach has achieved a leading
position as an acknowledged
specialist in handling, processing and
automation technology. The company
designs, manufactures and delivers
fabrication lines and components for
the production and processing of flat
glass and building panels, for processing
of gypsum from raw material to finished
plasterboard and special equipment for
cutting and drying of veneers. Besides,
Grenzebach also provides production
technology for display glass including
clean room applications, technology for
thin-film photovoltaic modules, process
technology and automation systems for
various industries as well as baggage
handling equipment for airports.
In order to strengthen its product
lines, various process and optical
quality inspection systems and a
comprehensive sp ectr um of fe red
FIG.1 Automation device provided by Grenzebach
by its Competence Center Service
complement the product range. With
production facilities in Germany, the
USA and China, Grenzebach is always
close to our clients. Local support and
service can also be obtained from one
of our many representations throughout
the world.
For over 40 years Grenzebach has
been a leading supplier of flat glass
production machinery and offers a
comprehensive range of equipment.
The connection to the TFT/LCD
industry is very obvious. For example,
the company has developed various
applications for clean room glass
handling technology, including robot
integrat ion, automation, sputter
handling system and all software
related projects. From initial planning,
design, production, intelligent control
solutions, commissioning and after
FIG.2 Automation device provided by
Courtesy: Grenzebach
Courtesy: Grenzebach
sales service, Grenzebach can offer
customers a comprehensive range of
services.
The scope of supply for the Thin
Glass Industry:
- In-line Sputter handling system
- Normal or Wire Cassette Loading /
unloading system
- Packer / Un-packer
- Glass transport conveyors or stages
- Alignment conveyors
- Robot handling
- Accumulator & Stocker
- Buffer stage or system
- Control and automation systems
- Machine and line control
- Host computers
- Optimisation
- Hotline support
For further information please refer
to : www.grenzebach.com
Grenzebach
OPTOLINK International Edition 2010 Q4 47
48 OPTOLINK International Edition 2010 Q4