This pandemic can be opportunity for one business and threat to other business meanwhile.

Opportunities Category: 
Due to this pandemic there are some potential areas to invest in or pursue. Opportunities
could be
 relaxing regulations,
 elimination of trade barriers
 changing consumer preferences

Example 01: Opportunity for “e-commerce”

 COVID-19 crisis is causing an expansion of e-commerce, likely involving a long-term
shift of e-commerce transactions from luxury goods and services to everyday necessities.
 It is observed that there is shift in demand from brick-and-mortar retail to e-commerce.
Statistics are evident that,
o Amazon sales has increased from 26% in 1st quarter and 40% in 2nd quarter after
Pandemic.
o Some construction suppliers have reported a raise in B2B e-commerce sales.

o Sales increased for grocery stores and non-store retailers (mostly e-commerce
providers).

o In retail sales via mail order houses or the Internet in April 2020 increased by
30% compared to April 2019, while total retail sales diminished by 17.9%. So, for
a company that already has digital experience it will be opportunity.

Example 02: Opportunity for pharmaceutical/ medical industry:

 Revenue can increase due to increase in demand for equipment used to handle Covid-19
positive patients.
 Increase in demand for testing equipment.
 Opportunity for R & D to develop vaccine/ medicine first and get contractual agreements
as a supplier.
Threat category:
 If outbreak continues evolve, Global brick-and-mortar retail sales are expected
to drop due to the coronavirus pandemic. It will be a great threat to brick-and-mortar
retail due to,
 Surges in orders,
 Disruptions in supply chains,
 Customer behavior changes,
 Store closures and more.
 Emergence of new regulations, increased trade barriers, supply chain
disruption, etc.
  Regulations that are not adapted to e-commerce can create barriers to
firms.
 The COVID-19 crisis has led people in many countries to significantly limit physical
interactions. Self-imposed social distancing to avoid contagion, have put a large share of
traditional brick-and-mortar retail virtually on hold temporarily.

 In many countries, brick-and-mortar retail and food services sales between February and
April 2020 were down 7.7% compared to the same period in 2019.

Example: Civil aviation

The latest estimations show that the possible COVID-19 impact on world scheduled passenger
traffic compared to Baseline (business as usual, originally-planned) would be. Some impacts are
as under,
– Overall reduction of seats offered by airlines
– Overall reduction of passengers
– Potential loss of gross passenger operating revenues of airlines