Altarejos, Jean Vanessa S.

August 28, 2019

BSBA-MM 2-1D Prof. Mecmack Nartea
Business Analytics

Commercial: Safeguard
When it comes to soap, Safeguard is well known as a top brand that can be used for the
entire family due to its effectiveness and multiple uses. Safeguard bar soap is a cleansing soap
product that can clean skin and rid the body of dirt and germs. To provide extra antibacterial
properties, Safeguard Antibacterial Soap contains Triclocarban (1. 2%), a proven antibacterial
agent that is able to eliminate up to 99% of bacteria on the skin. In addition, Safeguard is a
superior deodorant soap. As a deodorant soap, Safeguard has the ability to rid the body of
unwanted odors while killing germs. As a moisturizing soap, Safeguard’s moisturizing
ingredients help prevent dry skin while cleaning. The unique bar shape of Safeguard is easy to
grip and is lightly scented with a fresh, clean fragrance. The cleansing, deodorant, antibacterial,
and moisturizing properties of Safeguard make it the perfect soap to be used by all members of
the family.

I chose the Commercial of Safeguard where they did the Germ Expose Test. Safeguard
claims that Germ regrowth is reduced for 24 hours and they did a quantitative test to the
students of their chosen school. For me, what they showed in the commercial as proof is
invalid. Out of all the students in that school, why would there be only one student who used
Safeguard and all the remaining ones used the beauty soap? The data presented was biased to
show and emphasized that Safeguard is the only one that can reduce the regrowth of germs in
24 hours. If they equally distributed the students, which are the respondents, to use the beauty
soap and Safeguard and showed the results in the whiteboard then it won’t be biased anymore.

Aside from that, other claims like 99% removal of common germs, Fights against 3 types
of germs-Gram+ bacteria, Gram- bacteria, and fungi, and up to 12 hours of protection in
between washes, seems valid since they’ve shown data proving that it is true. Another
safeguard commercial, showed PAMET President Romeo Joseph Ignacio testifying about their
claims and it is the only soap recommended by their organization. Safeguard also claims of 99%
removal of germs, it is claimed true because their product contains Zinc pyrithione, or ZPT, that
is an ingredient that has anti-fungi and antibacterial properties. This ingredient has been used
in cosmetic products for more than 50 years in which extensive research and efficacy
optimization has been achieved. ZPT is used in the new Safeguard formulation as it offers
unparalleled protection between washes against multiple types of bacteria and fungi. The
safety of ZPT in cosmetics has been confirmed at multiple occasions by global safety authorities.
In the US and China, recent assessments (OTC monograph by the US FDA and the China
Cosmetic Restricted lists) respectively approved ZPT in shampoos up to 2 and 1.5%. In Europe,
EU Scientific Committee on Consumer Safety (SCCS) confirmed the safe use of ZPT in cosmetics
as recently as 2014.