12 SEO

Techniques
to Increase Organic Traffic in 2021

www.samaritaninfotech.com
 Below are the Techniques that you should

12 SEO be paying attention to increase your site's

Techniques
You Need To Be Using in 2021
Organic Traffic as we move into 2021.
They're not the only SEO tactics you'll need
to be using, but these techniques should
form a core part of your strategy. By
working to implement each of these, you'll
be able to work on improving your Visibility
and Traffic.
Find Your Competitors'
Best Performing Pages
The more you know about your competitors' SEO strategy, the better your own site can perform. When you take the
time to figure out what's working for the websites you compete against on the SERPs, List
you 1-3
can ways youranalysis
take your company to the
next level and understand why this approach is working before using this insight to informproposes
your own to solve them.
approach.

Analyzing your competitors' top pages can point you in the direction of things like:

A content/keyword gap
A link gap
An opportunity to improve your existing content
Keyword cannibalization
Inform Your Content Strategy
Using A Keyword Gap Analysis
When it comes to creating a content strategy, you will typically have two main
focus areas:

Optimizing existing content

Creating new content

While optimizing existing content is often the most effective starting point (after all, it's
easier to see gains from improving content that is already indexed than completely new
pieces), most websites will get to a stage where they've optimized all of their existing
pieces.

At this point, your efforts should turn to the creation of new content. But one of the
biggest mistakes that SEOs make when creating content is doing so blindly.You need to
be creating content with a purpose and need to be able to justify why every single piece
that you create exists. This means taking the time to carefully plan out a strategy for the
creation of new content.
Use Digital PR To
Earn Authority
Backlinks
One of the biggest challenges that SEOs face is how to
earn authority backlinks at scale.

The best way to get other sites to create high-quality, relevant links to
yours is to create unique, relevant content that can naturally gain
popularity in the Internet community. Creating good content pays off:
Links are usually editorial votes given by choice, and the more useful
content you have, the greater the chances someone else will find that
content valuable to their readers and link to it.
Think of this as creating and Infographics
promoting content to journalists
and publishers that they'll want
to cover and link to from within
their articles. Content such as: Research studies

Expert insights
 Driving referral
Digital PR brings
benefits beyond just traffic
links, including:
Increasing brand
awareness

Creating social
engagement
Improve Your
Organic CTR Using
PPC Testing
CTR is used as a ranking factor and it's something
that you should be optimizing for. But let's break
down the elements that can impact your site's
click-through rate. Typically, these are:

Title tag
Meta description
To determine the best title tag to use.

Test at least three different headlines but

CTR
keep the description the same for each.
You're not going to get like-for-
like title tags and meta
descriptions with ads due to the
To determine the best description to use. way ad headlines and
descriptions are structured, but
you'll get some powerful data
around key phrases and
Test at least three different ones but keep
the title/headline the same for each.
headings, as an example.
Optimize For
'People Also Ask'
The SERPs in 2020 go way beyond the '10 blue links' that once
occupied Google's first page, and smart SEOs need to be working
to take advantage of as many SERP features as possible.

There are a whole host of reasons why you should be paying

attention to PAA, including:

They can help you to rank twice on page 1, with it being possible to hold a PAA result and first page ranking, unlike
with featured snippets.
They can help you to appear prominently at the top of the SERPs as an answer to the questions your customers are
asking, with over 75% of PAA results showing in the top three results.
They can be triggered as query refinements for the kinds of questions that Google might struggle to interpret.
 We've already discussed how difficult it

Steal Your
can be to build quality backlinks, but one
great tactic you can use is a variant of
broken link building.
Competitor's
Broken Backlinks While this tactic is typically based around
finding broken links, creating content that
fits the link, and reaching out to try and get
it repointed to your piece (rather than the
one that's dead),

use to get a head start: finding the links that

point to 404 pages on your competitors'
websites. Enter your competitor's domain
into the SEMrush Backlink Analytics Tool,
head to the 'indexed pages' tab, and tick the
'Target URL error' box.
 Use Supporting Content
To Show Topical Expertise
Google wants to rank the best result for any given search query, and that's why it's
so important for you to think about optimizing for topics, not just single keywords.

You need to be demonstrating topical expertise to stand a chance of ranking at the

top of the SERPs for your main 'money' keywords, and this means getting to grips
with the concept of supporting content. Familiar with topic clusters?

Essentially, this is the process of creating cluster content that's internally

linked back to a pillar page. These are more in-depth pages that answer a
specific question about your broad topic and links back to the main pillar
page. This strategy allows you to also create content that's optimized for
long-tail keywords.
 Use Internal Links To
Supercharge Page 2 Rankings
Have you got keywords that are ranking on page 2 that need boosting onto the first
page of the SERPs? Adding internal links that point to these pages could help you to
achieve this.

Internal linking passes both PageRank (link authority) and relevancy signals.

Internal linking is a massively underutilized SEO technique, and it's often enough
to see these page 2 rankings jump onto page 1.

To take advantage of internal linking, you first need to find opportunities to boost
page 2 positions.
Optimize Core Web Largest Contentful Paint:
This is the time that it takes for the main content of a

Vitals page to load. Ideally, this will be 2.5 seconds or faster.

In 2021, Core Web Vitals will become a ranking signal, with several
metrics that impact page experience coming together alongside
these, including:

First Input Delay:

Mobile-friendliness
This is when it takes for a page to become interactive,
Safe-browsing
with this ideally being less than 100 milliseconds.
HTTPS
Intrusive interstitial

Cumulative Layout Shift:

This relates to the amount of layout shift of visual
page content that is unexpected, with this ideally
being less than 0.1.
In Google's own
words:
Core Web Vitals are the subset of Web Vitals that apply
to all web pages, should be measured by all site owners,
and will be surfaced across all Google tools. Each of the
Core Web Vitals represents a distinct facet of the user
experience, is measurable in the field, and reflects the
real-world experience of a critical user-centric outcome.
Make Your PR Team's Efforts Work
Harder For SEO and Turn Brand Mentions
Into Links

Most businesses find themselves mentioned in the online press from time
to time, even if they're not actively working on a PR strategy.

While this will almost certainly satisfy a PR expert's goals, SEOs

understand the power of editorially earned links. So, let's look at why
brand mentions often get used by journalists rather than links:

There's nothing linkable (an asset that adds value when linked to)
The (time-pushed) journalist simply hasn't linked out

It's definitely possible to turn brand mentions into links; you just need to
focus your efforts on persuading a publication that your link adds value.
Optimize For
Image Search
If you're not optimizing for image search, there's an excellent
chance that you're missing out on opportunities to grab traffic
from a source that your competitors probably aren't considering.
Let's not also forget that visual search is a big deal.

Reading our guide to image SEO will help you to dive deep into the tactics that you
should be using to optimize your site's images, but in short, you need to be
considering:

Alt tags
File names
Resizing images to the needed dimensions
Reducing file sizes
Creating an image sitemap
Hosting your images on a CDN
Clean Up Toxic
Links
Just as backlinks can help your website rank higher on Google, the
wrong type of links can also harm your rankings.

If we look at Google's Link Schemes guide, we can see their stance on links deemed
to be unnatural or toxic:

Any links intended to manipulate PageRank or a site's ranking in Google

search results may be considered part of a link scheme and a violation of
Google’s Webmaster Guidelines. This includes any behavior that
manipulates links to your site or outgoing links from your site.

At best, these links will be ignored. At worst, they could harm your rankings.
 WWW.SAMARITANINFOTECH.COM
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you!
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