Beruflich Dokumente
Kultur Dokumente
1. The whole slideshow and video design must convey your corporate image and logo.
2. The font must be big enough, so it can be read easily.
3. Colors and fonts must prioritize legibility.
4. Include concepts you learned in class into your answers and explanations.
5. Don’t be afraid to admit you did something wrong and explain how you felt and what you
did to correct it.
6. Images and quotes should be properly identified.
7. Use a bibliography to identify your sources at the end of the video.
8. Avoid at all costs spelling and grammar mistakes.
9. General rule: Graphic depictions are always better than blocks of texts.
10. Officers' presence: Throughout the video company officers should show their faces at least
once while speaking, showing photos is not enough.
Each of the Officers will then talk about what role they played in fulfilling the company’s strategy
and the results of the company for each of the function and the trade-offs that were made as
follows:
Then the CEO will explain how each individual decision was articulated and how did the company
managed to achieve the strategic fit, and will be presenting the total financial results for the
company and will answer:
1.3.3 Conclusions
Answer: what could have we done better? And then present your conclusions for the exercise. Any
officer can present this part.
You should prepare a video that is between 20min - 30min, where you explain everything that is
requested in these guidelines.