ATE11

NSW Industry Briefing

Louise McAlpine
Tourism NSW
 Overview
• Tourism NSW Stand & NSW Area

• Functions

• Famils

• Community Engagement

• Market Updates

• Media
ATE11 Floor Plan
 TNSW Stand

• Central Location
• Increase in size to accommodate media/meetings/VIP visitors
• Open to encourage visitation
• Only slight changes to last year
• Investment made in unified shell structure for NSW area
• Multiple meeting areas
• Tourism NSW Executive and International Managers available
• Dedicated Information/Famils Desk
• NSW food and beverage all day!
 TNSW Area

NSW seller companies

• 44 East

• 74 West

• 51 NSW Based National Sellers

 Operator Booths

• Furniture arrived - Construction underway

• 96% NSW operators opted to be part of shell scheme

• Images/logos produced for display

• Power/lighting/cupboard/furniture supplied and set up

• Most invoices paid – thank you!!

 All Things NSW!

• Catering

• Beer & Wine

• Entertainment

• Coffee
 TNSW Lunches

Networking Opportunities

Find a friend!! Sit next to someone new!!!

• Eastern Lunch Monday 04 April

• Western Lunch Wednesday 06 April

Board members will hold a meeting and then stay for lunch
 TNSW Stand Catering

Eastern Breakfast Sun & Mon and Western Breakfast Wed, Thu, Fri
Proudly presented by:

Blue Mountains Lithgow Oberon Tourism

Happy Hours Sat, Tue and Wed

Food and staffing proudly presented by:

Opera Kitchen at Sydney Opera House

 TNSW Buyer Functions
Eastern Sunday 03 April – Westfield Shopping and Dining

Departure from SCEC by coach. Transfers 6pm – 6.30pm

Return Transfers 8.30pm – 9.30pm

Invitation Only. Pls RSVP. Limited Numbers.

All buyers Approx 369

All NSW registered sellers exhibiting in East plus invitations to NSW

based national Sellers. Two (2) per company.
 TNSW Buyer Functions
Western Thursday 07 April – Waterfront 700 pax

Departure from SCEC by coach. Transfers 6pm – 6.30pm

Return Transfers 8.30pm – 9.30pm

Invitation Only. Pls RSVP. Limited Numbers.

All buyers Approx 421

All NSW registered sellers exhibiting in West plus invitations to NSW

based national Sellers. Two (2) per company.
 TNSW Buyer Functions
Eastern Farewell/Western Welcome Monday 04 April

Cockatoo Island Approx 2400 pax Registered Delegates Only

Western Only Sellers & Buyers departure from King St Wharf

Remaining departures from Convention Wharf – near hall 5

First departure 5.45pm LAST departure 6.30pm

Don’t Miss The Boat!

 Famils
Overwhelming response from Eastern Markets

Western markets going direct to product

Strong interest in self drive

All regions NSW have been requested pre and post

Final information gone to buyers

Booking confirmations in progress

Pilot Program with senior students to escort famils

 Industry Engagement
Taxi Council - Newsletter

Australian Hotels Association (Briefing/Buttons)

City of Sydney

Airport – Signage, welcome

SHFA

Industry Associations
 ATE Viva Card
• The Viva Sydney card will be used as the exclusive delegate
discount card during ATE Sydney 2011.

• 4,000 cards and accompanying flyers will be printed and distributed

in welcome satchels to both buyers, sellers and media attending
ATE.

• Confirmed ATE Sellers have been approached to provide Viva

Sydney offers.

• There are currently 60 offers in the Viva Sydney promotion, and we

are in the process of recruiting additional partners
 Market Updates
Insights - Weekly Industry Newsletter

Ten market overviews

TNSW International Managers will meet with all product in NSW area

International managers available on stand for additional meetings

Please make an appointment on the stand

 Diane Glasson
Manager, Destination Publicity & Promotion
Tourism NSW
 ATE11 Media Program

• Media participants
• Media familiarisation program
• Media collateral
• Press centre
 Media Participants

• 28 international trade media
– 15 East, 13 West  
– Registrations now closed
• Domestic media participants
– trade, consumer and Foreign Correspondents
• Tourism NSW Consumer media team
– Eastern – Kristen Angus, based on the TNSW 
stand
– Western – Elissa Tyrrell, based on the TNSW stand
 Media Familiarisation Program 

• Overview:
• 1 visit East: 29 Mar – 1 Apr/ Grand Pacific Drive
• 2 visit West: 31 Mar – 3 Apr/ Hunter Valley and Lord 
Howe Island
• International trade media participants only
• Fully escorted by a Tourism NSW and RTO 
representative
• Sydney activities will be incorporated into itineraries
 Media Kit
• Tourism NSW will produce an ATE11 Media kit which will be 
hosted on the Tourism NSW corporate site and available on 
the Travmedia virtual ATE press room
• A mini collection of relevant images will be available on the 
Tourism NSW image library. 
• A request for new product information was issued to all NSW 
registered product on Feb 3 
– Email was sent to primary ATE delegate
– Request was for new product includes refurbishments, new or revised 
experiences/tours or brand new product to ATE
– Closing date was Feb 11 however if you have relevant information, 
story angles then please  contact Kristen Angus asap and include a 
high res image.
 ATE11 Media Centre

• Tourism Australia host a virtual media centre 
through Travmedia. Registered ATE sellers are able 
to upload a single press release and appropriate 
image. 
• Access to Media Centre will be restricted to Media 
Staff only. 
• ATE Daily is the event daily newspaper. Please keep 
Tourism NSW apprised of photo/story/interview 
opportunities at your stand during ATE. 
 Media Schedules and Events

• Media will have a full appointment schedule. 
• If you dont media appointments in your 
schedule, Tourism Australia and Tourism NSW 
will host two media morning teas on the 
TNSW stand
• Eastern – Sunday April 3
• Western – Tuesday April 5
• NSW sellers will be welcome on the stand 
during morning teas to meet with media
 Media Communication

• sydneymedia@tourism.nsw.gov.au

• Corporate Website 
www.tourism.nsw.gov.au/ATE2011

• Media Resources to be added to the 
Corporate website include:
– ATE11 Media Kit
– Media Famil updates
 Key contacts

• Louise McAlpine 9931 1541
• Lidia Marcelino 9931 1520
• Diane Glasson 9931 1475
• Elissa Tyrrell  9931 1475
• Kristen Angus  9931 1162
ATE11 – Tourism Australia Update
NSW Industry Briefing
Joleen Booth, Business Development Manager
ATE 2011 – Tourism Australia
Update
• Appointment schedules released and online messaging
opens:
– Eastern Module: 1 March
– Western Module: 3 March
• Online Messaging System
– New prompt when a buyer has more than 10 requests
– Olga Kotsis – NSW, ACT and National Operator contact
• Networking opportunities
• ATE Theme: Australian Journeys