ST.

JOHN’S COLLEGE, AGRA

ADVERTISING, SALES PROMOTION AND SALESMANSHIP
TOPICS FOR PROJECT WORK

For The Session 2020-21

B.COM VOC. IIIrd YEAR

1. A study on the Impact of COVID- 19 on Food Industry,

2. A study on the Impact of COVID- 19 on the sale and manufacturing of
Face Masks,
3. A study on the Impact and Effects of GST in business,
4. A study on the Impact of E-Commerce on Retail Stores,
5. A case study on the Government initiatives towards G2C,
6. A case study on the Online Shopping: Fact or Myth,
7. A study on the Role of E- Learning in COVID- 19 pandemic,
8. A study on the Government initiatives towards Cyber Crime,
9. A case study on the Role of E-Government in Smart City Initiatives,
10. A case study on Marketing Strategies of Amazon/Flipkart in pre and post
COVID- 19 pandemic
11. A brief study on Role of AIDA Model in selling,
12. A case study on the Role of Digital Marketing in FMCG products,
13. A study on the Cash and Cashless Economy: Challenges and Opportunities,
14. A case study on the Role of SET in Credit Card of State Bank of India,
15. A brief study on the Effect of Promotional Tools in product marketing,
16. A study on the Role of Forecasting Techniques on sales performance,
17. A case study on the Consumer Behaviour towards Patanjali Products,

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18. A study on Impact of Branding & packaging on sales turnover of Nestle
Food,
19. A case study on Roles of packaging on sales of goods,
20. A case study on Impact of market segmentation and product positioning in a
service industry,
21. A study on Effect of advertising on consumption of fast foods in India,
22. A study on the Impact of marketing research on decision making,
23. A case study on the Role social media on consumer buying behaviour in
Automobile Industry,
24. A brief study on the Advertising strategy of Amazon in global market,
25. A case study on the Advertising and Sales Promotion strategy of
Departmental Store like Big Bazaar,
26. A brief study on the Impact of advertising in b2c marketing,
27. A case study on the Role of Management in motivating employees in the
banking sector,
28. A brief study on the Effect of GST on the middlemen,
29. A case study on the Role of business models in Marketing,
30. A brief study on the Advertising strategy of Patanjali products,
31. A brief study on the Advantages of E-Learning Model in Higher Education
and Professional Certification,
32. A study of effects of advertisement on consumer of LIC,
33. A Critical study on the radio as a medium of advertising
34. A study on the Increasing role of E-Commerce in introducing and promoting
new products,
35. A study on the Impact of brand awareness on consumer brand loyalty: A
study of packaged Amul milk,
36. A study on the Role of Celebrity in brand promotion,

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 37. A study on the Impact of celebrity endorsement and event sponsorship on
pre-purchase evaluation,
38. A critical study on the Role of outdoor advertising in bringing awareness
and developing perception for social issues,
39. A brief study on consumer spending via Credit Cards,
40. A study on the Impact of Ad-Blocking on Internet in promoting new
products,
41. A critical study on the Influence of Recruitment and Selection Process on
Organisational Growth,
42. A study on effectiveness of HRD process in any organisation,
43. A critical study on the Role of compensations to motivate employees,
44. A study on the Application of ICT in Market Research,
45. A brief study on the Future of Virtual Marketing,
46. A study on the Importance of Marketing in today’s Economy,
47. A study on impact of rewards and recognition of employees in Reliance Ltd,
48. A brief study on the Effective Communication: A tool for achieving
organisational objective,
49. A study on the Role of Direct Advertising in Globalised Market,
50. A brief study of waste management and recycling in India,
51. A study of fear and emotional appeal in Advertisement,
52. A critical study on the Role of E-Broker in brokerage,
53. A study on the Importance of commerce in saving the environment,
54. A brief study on the Consumer buying behaviour in e-shopping,
55. A study on the Myths and Realities of Business Models in e- shopping.

MS. VIDHU GRACE NOEL

PROJECT SUPERVISOR & ASSOCIATE COORDINATOR