AGENCY

CREDENTIAL

Introduction
» About Us
» Founder
» Scope of Services
Our Deliverables I Working Process
Core Resources I Our Team
Our Clients I Portfolio
Contact Us

©2010 All Rights Reserved

INTRODUCTION
 • VietwordMedia is a group of professional public relations consultants specializing in
public relations, publicity, and event management.
» We offer clients a unique opportunity to work with senior level professionals while receiving
one-on-one personal attention that only a boutique agency can offer.
» Having a successful track record in working with the media allows our team to help you
produce positive result helping your company earn and maintain credibility through
successful media and public relations.
» With the slogan Maximizing Your Corporate Visibility we believe that on the basis of deep
understanding of how the media works, consumer insight and corporate desire always to
help your company meet the expected goals.

About Us
 • Nguyen Hoang Sinh, M.Com (Mktg)
» Sinh posseses a wealth of both academic knowledge and practical
expertise with 10-year experience in journalism, marketing
communications, public relations. In his previous account
managing positions, Sinh was instrumental in bringing success to
blue-chip clients including ACCA, Abbott, Coca-Cola, Samsung,
GuocoLand, and HSBC Bank…
» Prior to founding VietwordMedia, Sinh spent years with Masan
Group and Prudential Vietnam as Head of PR and Corporate
Relations. He began his career as Marketing Executive at Bibica
and then served as Sub-editor for Thoi bao Kinh te Sai Gon.
» He graduated with a Master in Marketing from Australia-based
Curtin University. In his leisure time, Sinh works as visiting lecturer
in public relations for several international educational
institutions.

Founder
 • We focus on helping clients define and communicate their message to gain your
corporate credibility and maximize its visibility.
• Our specialty includes:
» Public Relations
» Publicity
» Event Management
» Crisis Communications
» Press Kit Development
» Media Training

Scope of Services
 • Strategic counseling
» We never leave anything to chances – We plan ahead.
• Boutique agency service
» Clients to work with senior level professionals while receiving one-on-one personal
attention.
• Reasonable cost
» The costs of our services are significantly lower than the value we deliver.
• One contact point
» It’s not everyone’s responsibility it’s someone’s responsibility.

Our Deliverables
 Report & evaluation

Process control
Implementation

Detailed planning
Present final proposal

Client feedback
Present concept

PR strategy analysis
Study & research

Market/industry analysis
Client brief

Working Process
 • VietwordMedia has developed an extensive media network across the country.
» Our experienced team of former news reporters understand deeply the way the media
works in Vietnam.
» We have access to the top level of some leading broadcast and print media such as VTV,
VCTV, HTV; Tuoi Tre, Thanh Nien, Phap Luat, Saigon Giai Phong, Nguoi Lao Dong, Lao Dong,
Hanoi Moi, Tien Phong, Vietnam Investment Review, Saigon Times…
• Our business model results in very high PR ROI while preserving very high quality
standards.
» We engage the appropriate number of independent professionals and other resources
according to the demands of the project, budget constraints, and prior involvement in other
projects.

Core Resources
 NGUYEN HOANG SINH NGUYEN DUC HOANG LE QUY NGHI
Managing Director Account Director Creative Director
MBA, 10-years experience MBA, 9-years experience Artist

HOANG ANH PHUONG VUONG THI THUY LE NGUYEN VU HOANG

Account Manager Media Relations Manager Event Manager
BA, 5-year experience BA, 5-year experience BA, 5-years experience

DO TRUC QUYNH LUU THUY AN

Assoc. Account Manager Account Supervisor Plus 10 freelancers & trainees
BA, 4-years experience BA, 2-years experience

Our Team
 • Many years of working shoulder-to-shoulder with several blue-chip clients such as ACCA,
Abbott, Coca-Cola, Samsung, GuocoLand, and HSBC Bank and so on have equipped us with a
high “can-do” spirits and a blend of local knowledge and international expertise.

• We'd like to name here some featured clients upon categories that we are honored to provide
our services.

Our Clients
PORTFOLIO
 • IT/Education
» Microsoft Software Copyright Education
» Promoting ACCA International Qualification
• Insurance/Finance
» ACE Life Firmly Gains Share
» PG Bank Official Launch
• Home Application
» Ariston New Product Launch/Ariston Road Show
» Samsung Mobile Phone Launch
• Real Estate
» GoucoLand Ground Breaking Ceremony
» Launch of Promenada@Canary Shopping Center
And many more…

Key Campaigns
 • Client: Microsoft
• Project: Software Copyright
• Timing: End of 2007
• Challenges:
» Software piracy – the biggest headache
» Weak law enforcement capabilities.
» Authorities not yet serious about
enforcing IPR regulations.
» Local system builders keep using illegal
software.
• Strategy:
» Must give them a wake up call through
education and communications
channels.

IT/Education
 • Client: ACCA
• Project: ACCA Qualification
• Timing: End of 2007
• Our works:
» Promote ACCA as the leading
international accounting degree in
Vietnam.
» ACCA degree is now regarded by
accounting and auditing professionals as
a “must-have” qualification.
» ACCA has become closely associated
with the development of Vietnam’s
accounting industry.

IT/Education
 • Client: ACE Life
• Project: Highlight ACE Life
• Timing: Mid-2007
• Our works:
» Creating a comparative advantage for
ACE Life.
» Highlighting ACE Life’s outstanding
success in 2007 despite the unfavorable
situation of Vietnam’s insurance
industry.

Insurance/Finance
 • Client: PG Bank
• Project: Office Opening
• Timing: Mid-2007

Insurance/Finance
 • Client: Ariston
• Project: Product Launch/Road Show
• Timing: Feb 2008

Home Application
 • Client: Samsung
• Project: Mobile Phone Launch
• Timing: Mid-2008
• Our works:
» Organized a meaningful Saigon tour
with full of interesting games for
reporters.
» Delivered media briefing execution &
hosted media during the big launching
event.
» PR on every activities: Saigon tour;
launching event report; product review;
testimonials…

Home Application
 • Client: GuocoLand
• Project: Ground Breaking
• Timing: End of 2008
• Our works:
» Managed media representatives from
HCMC to Binh Duong to attend ground
breaking event with all PR related
works: press kit, interview, translation,
camera/video captured…
» Maximized PR outcomes in many
formats. The results were tremendous
with print, online and broadcasting.
» The Canary complex, had been shortly
sold out after the ground breaking
event.

Real Estate
 • Client: ECC Real Estate
• Project: Promenada@Canary Shopping
Center
• Timing: Feb 2009
• Our Works:
» Run a press conference with all related
PR works: press kit, press interview,
translation, picture/video capture…
» Developed advertorial articles to
maximize the news and build ECC’s
awareness & creditability.
» The project was successful with 130%
PR outcomes versus planned.

Real Estate
 We commit to delivering
great results through

Strategic Well-planned Great

Thinking Execution Results

Audience and client Deep understanding Maximizing

insight of the media visibility

Why Us?
 VIETWORD MEDIA
Nguyen Hoang Sinh
Managing Director
Mobile: 0919 666 432
Email: info@vietwordmedia.com

Suite 612, 87 Tran Quoc Toan, Ward 7, Dist. 3

Ho Chi Minh City, Vietnam
Tel: (+84) 0808 4168
Fax: (+84) 0808 3521
www.vietwordmedia.com

Contact Us