Architecting The Future While Relentlessly

Delivering Today's Business Growth

We are laser focused on

Join Us in Building creating a mobile marketplace
that benefits our big tent
The Future of membership to deliver unique
Mobile Marketing and distinct opportunites

BY HELPING MARKETERS DO MOBILE BETTER,

EVERYONE WINS
 WHAT IS MMA?

A trade body with a mission to enable marketers to

drive innovation & to endure business value in a
dynamic mobile-connected world

800+ member companies globally,

14 regional offices 

Brings together the full ecosystem of marketers,

tech providers &sellers to work collaboratively

Strives to architect the future of marketing, while

relentlessly delivering growth today

We enlighten you with a path

to the future
LOCAL BOARD COUNCIL
Chair Co-Chair Chair Emeritus

PRIYA NAIR PRASANTH KUMAR D SHIVAKUMAR

Executive Director, Chief Executive Officer, Group Executive President-
Home Care South Asia Corporate Strategy & Business
Development

MANISH AGGARWAL SUKHLEEN ANEJA PRASUN BASU SANDEEP BHUSHAN JULIE BRAMHAM
Head , Growth & CMO, Marketing Director, President, South Asia Director & Head of Global Chief Marketing Officer
Monetisation Hygiene Home for India Neilsen Marketing Solutions Diageo (USL)
Sony Pictures Networks Reckitt Benckiser Group plc Facebook

GÜNJAN CAMERON ROHIT DADWAL NANDINI DIAS SHAMSUDDIN JASANI MONEKA KHURANA
Global VP-Brand Managing Director, APAC Chief Executive Officer Group MD, Isobar South Asia Country Head
Solutions & Strategic Mobile Marketing Lodestar UM Isobar India MMA India
Alliances Association
JioSaavn

SUNIL LULLA HEMANT MEHTA AVINASH PANDEY RAVI SANTHANAM ARVIND R P

Chief Executive Officer MD, Kantar IMRB CEO, ANN Chief Marketing Officer Director-Marketing (West &
BARC India Chief Strategy Officer , ABP News Network Pvt. HDFC Bank South)
Kantar South Asia Ltd. McDonald's India

VIJAY SHEKHAR SHARMA ANUSHA SHETTY SAM SINGH DEEP THOMAS GULSHAN VERMA
Founder CEO & Co-Founder Vice-President Monetisation - President SVP & Head, Client &
One97 & Paytm Autum Worldwide India Aditya Birla Management Corp. Agency
Tik Tok Ads Pvt. Ltd. Hotstar

GOOGLE INDIA
 MEMBERSHIP BENEFITS

STRATEGIC INITIATIVES ACCESS LATEST MOBILE

RESOURCES

RESEARCH 800 MEMBER

COMPANIES GLOBALLY

MEMBER KNOWLEDGE
MUST ATTEND EVENTS
CENTRE
We empower you with unique knowledge &
connections
WORKING COMMITTEES
By participating in our  board  &
joining committees, with engagement from
the highest levels, you'll be exposed to
peers, experts and thought leaders from
across the entire ecosystem for more in-
depth insight into issues and solutions.

GLOBAL AWARD PROGRAM

With our SMARTIES Awards, we have the
world's only global mobile marketing
awards program honoring innovation,
creativity & success.

ACCESS TO GLOBAL CASE

STUDIES
Case Study Hub  delivers, a members-only
database of over 1,000 best-in-class case
studies.

WEBINARS
Learn the  best practices from industry-
leading brands  & build your marketing
capabilities by attending the MMA's
regular webinar series. Some of our series
include tactics to improve retention for
mobile apps, multi-touch attribution, top
digital trends etc.
We enable you with science-backed truths & tools
CROSS MARKETING EFFECTIVENESS
RESEARCH STUDIES: Brands have
spent millions on scientific research,
including Wal-Mart which invested
another $100 million in mobile based on
the insights from a SMoX study.

Proprietary Research:  We have spent

millions on proprietary research in the
past 4 years & own the most significant
body of independent research on next-
generation marketing measurement &
mix modeling through our Marketing
Attribution Think Tank.

By providing the framework for what it

means to be a Brand Safe marketer with
SAVE Future of Brand Safety Council.

Our Upcoming Think Tanks...

LOSTT DATT CREATT
Location Opportunity Data Acceleration Creative Effectiveness
Think Tank Think Tank Think Tank
 WORKING COUNCILS
Be a part of local councils & participate in the pioneering efforts to shape the mobile
industry & enable best practices with your peers, experts &thought leaders

MEASUREMENT CHARTER
To enable a POV on cross media research
& its effectiveness for mobile versus other
media

BRAND SAFETY CHARTER

To enable the best practices, standards
and guidelines for brand marketing and
performance marketing. Global & Local
councils work closely to enable a safety
guide

CONTENT CHARTER
To enable effective short format
advertising content creation (primarily
video) that moves brands & delivers
revenues via mobile advertising.

MMA Working Council Members

 MOBILE COGNITION RESEARCH -
Do You Have A First Second
Strategy
With the human brain requiring less than half a second to
process the information in an ad, the trigger is quick but the
reaction could be positive or negative. Colours, handles,
visual elements and complexity, all decide how impactful a
mobile ad is. The groundbreaking Cognition Neuroscience
Research Project by MMA in collaboration with The
Advertising Research Foundation covers all these key points,
providing insights into the kind of research that should go
into building an effective mobile ad strategy.

Consumers'
Attention must be
Earned,
not bought
 WHITEPAPERS & REPORTS
Multi-Touch Attribution (MTA)
Journey Map
The  MMA Multi-Touch Attribution (MTA)
Journey Map  is the first end-to-end
guide on how to launch a successful MTA
initiative at your organization.

From A Blink To A Heartbeat

MMA's First Second Strategy Checklist
and Facebook's Thumbstopper Creative
Best Practices are what you need to win
with short video ads.
The recommendations are supported by
MMA Cognition study and Facebook's
understanding of short videos.

Mobile Gaming in India 2018

MMA in partnership with  POKKT, India’s
and SEA’s leading smartphone
advertising platform for mobile games,
has released a report, titled ‘The Power
of Mobile Gaming in India’, offering the
latest data and insights on mobile
gaming trends in the country.
 WHITEPAPERS & REPORTS

Ad Fraud India Report 2019

MMA presents the most essential guide
for marketers to understand the mobile
marketing ecosystem. The report marks
the coming together of one of the
biggest global trade association &
market research companies.

Mobile Marketing Ecosystem

Report 2020
MMA in collaboration with GroupM
releases the annual Mobile Marketing
Ecosystem Report 2020. The report
revolves around how mobile is a bigger
platform than digital for brands to
leverage their marketing needs.
 MMA INDIA MEMBERS

Become a part of MMA India to be a thought leader of the mobile marketing

ecosystem and to be future ready when it comes to business practices

To be a part of the mobile-first ecosystem

 Inquire Here