DORMITORY COM

APARTMENT
 MAJOR COMPETITORS
MAJOR COMPETITORS LOCATION/ADDRESS
Ambal’s (Villa Jose) Tabunan
Annie Maypangdan
Delai Maypangdan
ESSU Dormitory ESSU-Compound
Goli Maypangdan
Lolit Tabunan
Luz Maypangdan
Mariz Maypangdan
Mekeni Maypangdan
Mendoza ESSU-Compound
Salva Maypangdan
Others Maypangdan
Others Tabunan
Others Borongan (Sawang)
HIGHLIGHTS OF THE STUDY

 Marketing Feasibility
 Management Feasibility
 Technical Feasibility
 Financial Feasibility
 EXECUTIVE SUMMARY
A. Proposed Name of the Business &
Description.
 Feel At Home Dormitory Com
Apartment, located at Brgy. Maypangdan
Borongan City, Eastern Samar.
B. Types of Business Organization
 General Partnership
C. Initial Investment
 P 1, 951, 770 .00
D. Industry Market Share
 Capture 4% of its market.
 DEMAND

The study shows that there is great

demand for boarding houses, rooms for
rent and similar businesses in the area
because of the increasing number of
students every year.
TABLE 1: DEMAND FOR THE LAST FIVE
YEARS OF OPERATION

YEAR PAST ANNUAL DEMAND

(BOARDERS)
2008 1,417
2009 1,488
2010 1,562
2011 1,640
2012 1,722

Source: ESSU Dormitory, Boarding Houses

inside and outside the campus.
TABLE 2: PROJECTED DEMAND FOR
THE NEXT FIVE YEARS

YEAR A A+5Yrs. PROJECTED DEMAND

2013 76 1,722 1,798

2014 76 1,798 1,875

2015 76 1,875 1,951

2016 76 1,951 2,027

2017 76 2,027 2,103

 SUPPLY

Given the number of beds that the

boarding houses from within, outside and
near ESSU can accommodate, the supply
situation of the study was analysed
TABLE 3: SUPPLY FOR THE LAST FIVE
YEARS

YEAR PAST ANNUAL SUPPLY

2008 987
2009 1,038
2010 1,091
2011 1,144
2012 1,200

Source: EESU Dormitory, Boarding Houses (ESSU-

Compound), Boarding Houses outside the campus.
TABLE 4: PROJECTED SUPPLY FOR THE
NEXT FIVE YEARS
YEAR A A+5Yrs. PROJECTED SUPPLY

2013 53 1,200 1,253

2014 53 1,253 1,307

2015 53 1,307 1,360

2016 53 1,360 1,413

2017 53 1,413 1,466

DEMAND AND SUPPLY ANALYSIS
PERCENT MARKET
DEMAND AGE SHARE IN
YEAR DEMAN SUPPLY –SUPPLY SHARED THE
D GAP OF INDUSTR
UNFILLE Y
D
DEMAND
2013 1,798 1,253 545 30% 4%

2014 1,875 1,307 568 30% 4%

2015 1,951 1,360 591 30% 4%

2016 2,027 1,413 614 30% 4%

2017 2,103 1,466 637 30% 4%

 MARKET SHARE (2012)
Boarding Houses in Maypangdan (out-Campus)

4% FEEL AT HOME DORMITORY COM APARTMENT

5% 4%
8% 32% Boarding houses in Tabunan

Boarding Houses inside the campus(including

the school dormitory)
14%
Future Competitors

Others in Tabunan
17%
16%
Others in Maypangdan

Others in Borongan (Sawang)

 GENERAL MARKETING
PRACTICES
Boarding houses or room rental business
nowadays is a trend in the business industry
especially around the city of Borongan. Since
the city is on the process of
progress, businesses are expected to boom as it
develops.
(Includes FUTURE COMPETITORS)
 PROPOSED MARKETING
PROGRAM

 Service
 Location
 Pricing
 Promotion
PROPOSED ORGANIZATIONAL
CHART

CARETAKER
OWNERS/ P 7300 .00
MANAGERS (P260 .00 per
day)
FINANCIAL ASPECT

Total Projected Cost

FIXED ASSETS
PETTY CASH FUND 2,000.00
LAND Ρ 250, 000.00
BUILDING 1,569,635.00
EQUIPMENT:

WALL FAN (1,180 x 8) 9,440.00

FIRE EXTINGUISHER (3,600 x 4) 14,400.00
FIRE ALARM (2,500 x 4) 10,000.00
TELEVISION (15,000 x 1) 15,000.00
REFRIGERATOR (20,000 x 1) 20,000.00
FLAT IRON (600 x 2) 1,200.00 Ρ 70,040.00

FURNITURE AND FIXTURE:

BAMBOO SALA SET (3,500 x 4) 14,000.00
DINING SET (4,310 x 4) 17,240.00
OTHERS 22,540.00 53,780.00

TOTAL FIXED ASSETS Ρ 1,945,456.00

PRE-OPERATING COST
PERMITS AND LICENSES 5,315.00
ADVERTISING AND
PROMOTION 300
REGISTRATION FEE 700 6,315.00

TOTAL PROJECTED COST Ρ 1,951,770.00

RENT INCOME:
2013-2018
NOTE 1: RENT INCOME (Bed)

Year No. of Rooms No. of

Occupants
2013-2018 4 (24) 48 (288)
(5)

Rental Fee Per Month Rent Income

₱600.00 ₱172,800.00
NOTE 2: RENT IMCOME (Flat iron)
Year No. of Boarders Rent Per Hour

2013- 2018 48 P 50.00

Weeks No. of Months Rent Income

Per Month Per Year

4 6 P 57,600.00
THANK YOU!!!