Beruflich Dokumente
Kultur Dokumente
Preface
This Business project conducted from Daylight Company to have a plan small and
medium-business. This is a part of Project Feasibility study and evaluation 1203302 under the
structure of Bachelor Degree of Business Management in Tourism Program, by School of
Management, Tourism Management Major. For the report of this project provide all of the
information that investor should know about operation of organic vegetables business as well
as Introduction, Industry profile, Market feasibility Study, technical feasibility study,
financial analysis, risk management, and summary of project. Our report tell about problem
analysis and resolvable include of recommendations benefit for investors to invest.
Daylight Company hopes this project that can be build and create better profit return
for the investor.
B
Acknowledgement
First and foremost, we would like to show our gratitude to the lecturer of this course,
Aj.Chaiyawat Thongintr for the valuable advice and gave us a great opportunity to do
this report in order to get a new knowledge about project feasibility study and
evaluation in term of organic vegetables business.
Besides, we would like to thank Mae Fah Luang University for providing us
a nice environment and useful facilities to complete this report. In addition,
we would also thank all of the web site that gives us an information which related
to the topic of our report.
Finally, an honorable mention goes to our families and group members for their
supports. Without helps of the particular that mentioned above, we would face many
problems while doing this report.
C
Exclusive Summary
Table of Contents
Preface .............................................................................................................................................A
Acknowledgement ................................................................................................................. B
Exclusive Summary .............................................................................................................. C
Chapter 1 Introduction .........................................................................................................1
1.1 Background and Significance of the Project ......................................1
Table 1.1: Weather Temperature in Ratchaburi ..............................3
1.2 Project Objectives ....................................................................................................3
1.3 Benefits of project....................................................................................................3
1.4 Company Brand and Logo ................................................................................4
1.5 Activities and Gantt Chart .................................................................................5
Chapter 2 Industry Profile ................................................................................................6
2.1 Nature of Industry ....................................................................................................6
2.1.1 History of organic farm ............................................................................6
2.1.2 Organic farm in Thailand.....................................................................7
2.1.3 Organic farm of Daylight. ................................................................... 10
2.2 Situation of Industry............................................................................................ 11
2.2.1 Marketing organic products can be classified into 4
types; ................................................................................................................................... 12
2.2.2 Size of organic markets ......................................................................... 13
2.2.3 Domestic marketing channels and organizations ............. 14
2.3 Products ......................................................................................................................... 15
2.3.1 Green/Romaine Cos .................................................................................. 15
2.3.2 Butter Head Lettuce .................................................................................. 16
2.3.3 Red Cos/Romaine Lettuce ................................................................... 16
2.3.4 Red Leaf Lettuce ......................................................................................... 17
2.3.5 Iceberg Lettuce ............................................................................................. 17
2.3.6 Green Ock Leaf ............................................................................................ 17
2.4 Vision .............................................................................................................................. 18
2.5 Mission........................................................................................................................... 18
2.6 Business Strategy................................................................................................... 19
E
Chapter 1 Introduction
Social lifestyle hurry with time and co-worker. So, fast food play role
in the city. Also it has many factors that people ignore healthy such as food, exercise,
and relaxation. Moreover, some of entrepreneur ignore quality but focus on quantity of
food. All of those factor made people unhealthy or have some problem
about healthy.
Nowadays, people attend healthy more than the past. Maybe one factor which is
healthy trend. So, there are many products about healthy to support this trend.
For examples, supplementary food, vitamin capsule and low cholesterol product.
We think that healthy trend has popular more and more in the future.
So, we see the good opportunity to do the business in this time which is food product.
We think that food is one of four requisites. People can not live without food.
Food also must have nutrition enough to support body and become a good energy.
People need to eat five groups per day which are protein, carbohydrate, vitamin, mineral
and fat. Moreover, some of food had toxin which came from vegetable.
(Source: http://www.it.mju.ac.th/dbresearch/organize/extention/book-veget/book017.html ,
http://learn.wattano.ac.th/TCH/dalad/book2.htm ,
http://www.paktho.ac.th/ratchaburi/ratchaburi2/location.htm )
3
Winter season
Summer season Rainy season
Region November-
March- June July- October
February
Central
Celsius 30/20 32/28 30/20
Fahrenheit 80/55 70/65 80/55
Northern
Celsius 44/46 28/20 28/24
Fahrenheit 77/56 77/56 65/56
South
Celsius 32/28 30/20 44/46
Fahrenheit 70/65 80/55 77/56
East
Celsius 28/20 44/46 32/28
Fahrenheit 77/56 77/56 70/65
West
Celsius 28/24 30/20 28/20
Fahrenheit 65/56 80/55 77/56
Northeast
Celsius 30/20 44/46 32/28
Fahrenheit 80/55 77/56 70/65
(Source: http://thai.tourismthailand.org/about-thailand/weather/ )
1.3.3 Understand organic vegetable, technique and related factors that are able to
apply in daily life or future career.
1.3.4 Be able to evaluate the possibility of organic vegetable farm business.
Our company products are selling under the name “Healthy Veggies”
Logo:
5
29/11/10-5/12/10
27/12/10-2/1/11
31/1/11-6/2/11
14-20/2/2011
22-28/11/10
15-21/11/10
13-19/12/10
20-26/12/10
Activities
8-14/11/10
6-12/12/10
10-16/1/11
17-23/1/11
24-30/1/11
1-7/11/10
7-13/2/11
3-9/1/11
Trying to find group member
Establish group
Brainstorming in order to choose the business
Finding the information of chosen business
Submit the business topic to the instructor
Identify background, objective and benefits
Identify STP, 4Ps and market analysis
Find the place for business and make layout
Technical analysis and administration
Making an advertisement
Financial analysis
Consult with financial lecturer
Edit financial analysis
Making the cover page
Risk analysis
Submit the final project
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Organic vegetables is vegetables no toxin it make not harmful for the body.
Organic farming is the form of agriculture that relies on techniques such as crop
rotation, green manure, compost and biological pest control to maintain soil
productivity and control pests on a farm. Organic farming excludes or strictly limits the
use of manufactured fertilizers and pesticides, plant growth regulators such as
hormones, livestock antibiotics, food additives, and genetically modified organisms.
according to traditional methods which are comparable to organic farming but are not
certified. In other cases, farmers in the developing world have converted for economic
reasons.
(Source: http://extension.agron.iastate.edu/organicag/history.html,
http://www.wholegrain.com.au/wholegrain-milling-faqs.html)
The re- emergence of organic farming can be traced back to the collapse of
modern agriculture in the early 1980s. As conventional farm production was geared
toward cash- crop production with heavy reliance on agrochemicals, farmers were
exposed to market instability and health hazards. The dual cost- price squeeze drove
farmers to the edge of bankruptcy when price of agriculture product declined sharply
while production costs rose steadily. Millions of small scale farmers were driven to
indebtedness and forced off their farmland.
At the same time, the impact of the excessive use of agrochemical began to
unfold. Increasingly frequent incident of health hazards to farmers and consumers were
reported. Widespread freshwater fish diseases linked to agrochemical residue pollution
shocked the general public. From 1971- 1981 the rate of patient suffering from chemical
poisoning increase by 1,550 times.
Against this background, many farmers and local NGOs began to search for an
alternative to conventional agriculture in order to break away from the vicious circle of
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debt and health risks. The Alternative Agriculture Network was established in 1984 as a
nation network of NGOs and farmer organization to foster alternative agriculture
activism in Thailand. It provides a discussion forum for experience sharing and policy
advocacy for sustainable agriculture, including organic farming. It has a decentralized
structure for coordination with regional grouping in the northern, north- eastern, central
and southern region of Thailand. Mr. Daycha Siripatra has serve as the honorable chair
of the Alternative Agriculture Network since the beginning.
As organic agriculture has gained more and more momentum in recent years,
several organizations specializing in organic agriculture have also emerged. Green Net
(founded in 1993) is one of the key movers in the organic agriculture movement in
founded in 1995, which provides professional organic certification service for all farm
production as well as processing and handling operations.
However, no concrete target or project were set up until the Eighth Plan (1997- 2001).
Until the end of the 1990s, there were no government bodies or research institutions that
were officially engaged in organic agriculture.
(Source: Organic Agriculture and Rural Poverty Alleviation, 2002)
The agricultural sector in Thailand accounts for 9.9% of the GDP and involves
49% of the total labour force. The economic growth recorded by the country in the
1970s and the early 1980s was owed mainly to the steady expansion of the agricultural
sector. The sector not only provided for domestic food demand but also produced
substantial surpluses of some commodities for export. With 20.4 million hectares of
farmland, Thailand relies heavily on agricultural sector (ESCAP). Rice is the major crop
9
grown and Thailand is the world's biggest rice exporter. Other crops grown in the
country include: rubber, sugarcane, cassava, fruit, cashew nuts, corn, tobacco, cotton,
cocoa, peanuts, soybeans, medical plants, dairy, and fishery products. Fresh flowers,
especially orchids, are important exports. The land use is divided as follows: arable land
27%, permanent crops 7%, other 65% (FAO, 2006).
According to IFOAM & FiBL (2006), there are 13.900 hectares of land under
organic management, with a share of total agricultural land of 0.07% and about 2,500
organic farms operating in the country in 2003. Some successful initiatives promoted
the expansion of organic agriculture. Although both the domestic market and exports
have been growing slowly in the last few years, Thai organic agriculture expanded
rapidly and seems to reach a take-off stage. Most organic products are exported to
Europe and the USA, but growing concerns on healthy food among Thai consumers
further contributes to an expanding demand on organic foods. In 2005, the Thai organic
market was valued at US$23 million, up from US$9.4 in 2002 (ITC, 2006).
The main certified organic products from Thailand are rice, and vegetables.
There is also production of cotton, soybeans and shrimps. Almost all certified organic
products are currently exported with only a small amount sold in domestic market. The
domestic market for certified organic products is estimated to be slightly below US$ 1
million, the non-certified and health food market is estimated to US$ 75 million
(UNEP/UNCTAD, 2006)
Thai farmers have practiced traditional farming for hundreds of years and was
enriched it through farmers' knowledge of local agro-ecology and environmentally
sustainable way of farming. Local indigenous knowledge of sustainable farming is still
widely spread, favouring policies aimed at promoting organic agriculture (FAO, 2006).
In 1980, the Thai organic agricultural movement was initiated by farmers and local
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NGOS and in 1984 the Alternative Agriculture Network (AAN) was established in 1984
as a national network for sustainable agriculture and organic farming. Producer
organizations, private companies, exporters and NGOs have initiated many organic
production projects. Government policies towards organic farming have generally been
favourable. Many organic farming projects aimed at setting national standards and
certification services have been supported by local authorities (IFOAM, 2003). The
Thai Department of Agriculture (DOA) established the Organic Crop Institute (OCI)
with the aim of setting up an organic crop production standards based on the the Codex
Alimentarius Guideline of Organically Produced Food. The Department of Export
Promotion (DEP) has also funded some projects supporting organic production and
exports. Also the Department of Livestock Development (DLD) and the Department of
Land Development have both funded projects aimed at increasing organic production.
(Source: http://www.intracen.org/Organics/Country-Profile-Thailand.htm)
Daylight is a small organic farm, seed-saving center, and sustainable living and
learning center. We strive to find more ways to live a more self-reliant lifestyle by
cultivating our own food, building our own natural homes, and experimenting with low-
tech appropriate technologies. We seek to bring back the tradition of seed saving
amongst farmers and growers by collecting, propagating, and exchanging indigenous
and rare varieties. We seek to live simply and continue to learn.
11
Nowadays product from organic farm is accepted from many people because of
production method is not destroy environment and produce safe food. It makes public
and private sectors of Thailand try to produce the product organic farm of Thailand to
have a quality and reduce residues do not exceed the requirements of importing
countries because of the first objective to produce the product of organic farm are export
marketing.
Export products of organic food in this year are increase 5,000million Baht or
expand nearly 40percent from the year 2009 with exports 3,600 million Baht.
Importance products exports are product from rice or rice, vegetable and fruit especially
asparagus, okra, green banana, pineapple, ginger, herb seeds, fruit and vegetables
processing. Importance export markets are Europe, America, Australia, and Singapore.
Demand organic food products in both domestic and export market is continued
to growth, it is an opportunity for Thailand organic food manufacturer. In the present
public sectors have policies to support production and marketing of organic in Thailand
and other country.
Importance factor that make market organic farm expansion are uses of certified
organic brand from Organic Agriculture Certification Thailand (ACT) and Department
of Agriculture, this allows consumers facility, and consumer can identify different
between organic products and safety product. We have specifics retailers and they have
especially marketing policies of organic farm such as Lemon Farm. Large retailers such
as Modern Trade has started the trend direction of the organic market, it makes started
to sell organic products in supermarket such as Villa, Carrefour, Top, Emporium, and
Siam Paragon.
Member Marketing:
As a form of marketing, the oldest of the organic movement. This is the direct
way to communicate between farmers, producers, and consumers. This market system is
the basic principle that consumers deal with farmers who produce, consumer purchase
the products produced organic seasonal, the consumer will pay in advance to the
farmers, after harvest production will be delivered to distribution points at the sub-
agreement. Members and consumers in the neighborhood would come to get a product
manual. In Thailand we have “Organic produce club Suphan Buri” is use this way to
sell their product.
Plaza: Mostly the plaza will alive at many people in that area such as hospital
and so on. In Thailand we have “Market Organic Food” in JJ Chiang-Mai province.
(Sources: http://board.vayoclub.com/index.php?topic=507.0,
http://www.greennet.or.th/Research/t5104.htm)
The UNCTAD/ WTO International trade Centre puts an estimate of US$ 13-
13.5 billions as the world market value for organic retail sale in 1998 with an annual
growth rate of 5- 40 percent. The market has been remarkable especially when talking
into account the slow or even stagnant growth in overall food sales experienced in
industrialized countries in recent years. The major markets are Europe, the United States
and Japan.
In world markets, organic food sales are concentrate on dairy product, fresh
fruits and vegetables, cereals and cereal- based products (International Trade Centre
industrialized markets. The food manufacturing industries have started to pick up the
market trend in organic food. Until very recently, organic foods were manufactured by
specialist organic food producers, with the exception of baby food products. But
nowadays there is an increasing demand for convenience and ready- made food
products, so mainstream food manufacturers are also developing an organic line in their
production.
Regarding the domestic market in Thailand, no studies on the size of the organic
market have been conducted yet. The closet research was done by the Thai farmers
Research Centre of the Thai Farmers Bank from 20 to 25 November 1996. The survey
interviewed 780 consumers in Bangkok on their interest in health food and it estimate
2,300 million Baht/ year as the health market in Thailand. In the domestic market, only
organic fresh vegetables and cereal (mainly rice and bean) are available. No imported
Findings from the Thai Farmers Research Centre Health Food Market Survey,
1996.
- 62.3 percent or 486 out of 780 questioned consumers in Bangkok said they had
eaten some health food before.
- 71.1 percent of the respondent believed that having health food would make
them healthy, 18.1 percent was afraid of pollution in food contributed to a better
environment.
- The main obstacles identified by respondents presently buying health food were
lack of confidence in organic quality(61.2 percent), difficulties in buying (30.5
- 69.2 percent purchased from supermarkets, 21.0 percent from green shops, and
5.5 percent from wholesalers.
- For those who did not buy health products, 58.6 percent said they were not
necessary and 13.8 percent said they were too expensive.
Thailand is still under a severe economic recession, the domestic market is still
shrinking. As a result, almost all certified organic products are currently exported with
only a small amount being sold in the domestic market. However, a number of
environmental- friendly and hygienic products are available in the domestic market.
Consumer often confuses these as organic products because the labeling and
advertisements present them as “health product”. Currently, there are three channels
where such product are sold, supermarket chains, specialized shops, and direct
marketing (membership). It is important to note that there are several producer groups
that also sell their organic produces locally as well as to consumer members, but this is
only very small scale.
In supermarket, organic and/ or “health” product are sold in the same way as
conventional products, for example, on the same product shelves. Only when there is a
product promotion or on a special occasion are organic and health product displayed
15
separately. The main products sold through supermarket channels are fresh fruits,
vegetable and rice. None of these supermarket make explicit advertisement campaigns
on the availability of organic and health product.
In specialized shops, organic and health foods are the main feature of the shops.
Owing to the limited assortment of organic products, these shops have to carry many
conventional health food items. Even where organic products are more predominant,
clear identification or labeling to separate the different product quality is lacking.
Consumers shopping in these shops often assume that all products are “green and/ or
healthy”.
2.3 Products
(Sources: http://www.d-veggie.com/catalog.php?idp=67 ,
http://www.zimbio.com/Alkaline+Acid+Diet+Revealed/articles/XJFR1TnUc6d/Romaine+Romaine+Heal
th+Benefits+Vitamin+K )
(Source: http://www.gardensablaze.com/Vegetables/VegLettuce.htm )
(Sources:
http://www.doleeurope.com/Products/FreshVegetables/RedRomaineLettuce/tabid/126/Default.aspx )
17
(Sources: http://www.doleeurope.com/Products/FreshVegetables/RedLeafLettuce/tabid/125/Default.aspx
, http://www.hopebuild.org/pdf/REDLEAFLETTUCE.pdf )
(Source: http://www.organicfacts.net/nutrition-facts/vegetables/nutritional-value-of-cabbage-and-iceberg-
lettuce.html )
(Source: http://www.specialtyproduce.com/index.php?item=507 )
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2.4 Vision
To serve customer needs, we plant all kind of vegetable and the company has
delivered to the supermarkets, resorts and our shop in Bangkok for more convenience to
customers as we have many ways to distribute our products
We have a slogan: “Healthy plant, Healthy food, Healthy life”
2.5 Mission
Our company has wholesale and retail organic vegetables business. We have a
goal to become major seller of organic vegetables in the country and make customers to
know and recognize our brand even more in two years with the emphasis on organic
vegetable farm with chemical-free and not harmful to the environment or the soil too.
We will be expanding to the interested investors for the future with branches
throughout the country. We are exporters after we have branches in every region of
country. We want local people have job and income by plant our vegetable and sell.
19
Nowadays, people prefer their healthy more than the past because of many
factors such as disease, social trend, technology and also political. So, they careful
about their food such a where vegetable from and how they produced as well.
Hence, people prefer organic product more than normal product cause the growing of
organics market. We think that this market continue to increasing the demand more and
more. So, we will use Concentration Growth Strategy that it focusing on experience and
skill. We see the good opportunity to running this business because we saw that the
customer’s demand more than supply. Today, organic farm has not too much in
Thailand. So, we think that the power to support this demand is not enough. Hence, we
will use Forward Integration which is expanding the business to next period but cover in
the business line. We will focus on our target by do pass agent which are supermarket,
restaurant and hotel. We also build the shop in Bangkok. By we sent our product to the
shop, restaurant and hotel with freshness’s product. This strategy can helping the
customer can access to our product easily. In addition, they will get the comfortable and
saving the money to go to our shop because of they can purchase our product in many
areas that located around Bangkok so it has many choices to choosing. Additionally, we
exert in everything at the beginning until the product on hand the customer in order to
high value and high quality. We focusing all of them are first thing. The other strategy
is Diversification Growth Strategy. We use this one because we want to be different
from our competitors. By we use Concentric Diversification. We will have other
products in our business. So, we will produce organic fruits in order to many of choice
to the customer. Moreover, it helps to reduce the cost because we expand in our
business line. We will plant our fruit follow the seasonal in order to get the good taste,
high quality and can reduce the nature fertilizer as well. At the beginning, we will plant
the pineapple because of our farm located on appropriate soil and atmosphere. So, it
also reduces the cost as well.
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Although the competition of organic product is not too much, we still pay
attention about competitive advantage because it makes us to be successful and also
sustainable growth stage. We also running the business under the law and have an ethic
to do the business. In term of business level, we want to differentiate from our
competitor in order to attract customer and have competitive advantage. So, we use
Differentiation Strategy follow the Porter’s Generic Competitive Strategies. We choose
this one because we focus on board market and our product also differentiates from our
competitor. Hence, we use Differentiation Strategy by we create the product’s value to
be clearly. We also can keep customer loyalty as well. Our strategy has three strategies,
including Service Differentiation, Channel Differentiation and Package Differentiation.
First strategy is Service Differentiation, our employee have well round knowledge about
area of our business. They have known well about how to collect the seed, how to plant,
how long they grow and also how to harvest them. In addition, we also have a training
program to let them know how to behave and how to be a professional. Our employee
always on time and take care every customer equally. This is a core of our service.
Additionally, we have focusing on after-sale service as well. For example, if the product
is rotten, the customer can claim and get a new one immediately. Hence, this is
guarantee that our pat attention both before-sale and after-sale service. We also have a
guarantee our product that the customer will get the best thing. Second strategy is
Channel Differentiation. We make our different from the competitor by we have many
choices to access the product, including retail shop and wholesale shop. Its also cover
both two areas which are Ratchaburi and Bangkok. Our customer will have many
choices to access our shop. Moreover, we offer our product on website. They can order
what they want through online channel. They will save the time, money, and they also
see the production process via the media and pictures. Last strategy is Package
Differentiation. Our product keeps on clean package and also keeping the freshness as
well. We also design the package to save the Global Warming and also beautiful
package. The benefits of the package are it’s cheaper than purchasing retail product and
it can be the gift to give their lover as well.
21
Politic; Thai government is very support the agriculture of the country because
it is one of main income of Thailand. According to The Thai government is aiming to
improve the structure of agriculture in order to the opportunity in the market and the
changing of behavior’s customer. They have strategy that making Thailand becomes a
center production of the world. By focusing quality of product and also supporting the
new product that is opportunity in the market. So, we are producing the product that
directly response to the demand of customer which is people concern about their heath
more and more. They also focus the product that has high quality. Hence, we produce
organic vegetable to response this demand. Moreover, we focus on the high quality to
follow this policy. By the way focusing on every process in our production. Thai
government also supports organic farming. So, we do an action follow this concept by we
use natural fertilizer that without any chemical fertilizer. Moreover, Thai government has
developed the infrastructure in order to easy and convenient to transfer goods. They
develop both urban and rural as well. So, we can transfer our product more convenient
and faster than the past. Our product will on hand’s customer very fast.
This graph shows the number of growing of Agriculture sector. We found that
the beginning at 2Q09 to 4Q09 quite decline but 1Q10 has small number when compare
with previous quarter. Its show Agriculture sector has growth. So, this is opportunity to
make benefit from this sector.
Figure 5: Table represents the Credit card expense and consumer confident index (CCI)
for the year 2009 – 2010.
Table shows that people reduce to paid via credit card. So, consumer has
confident in the market. There are increasing when compare 2010 with 2009. In 2010 has
growth by 5.9% from -3.5% of 2009. It means that consumer more increase the
confident.
People have consumption for food in 2009 at 1.4 and Q110 has 1.2%. Although
this number has decrease, it’s just a small. We assume that those numbers quite not
change so the number expenditure of food still not too much affect to the market.
26
of second paddy, rubber, cassava, sugarcane, and maize productions. Falls of production
resulted from dry spell, which water levels reduced in major dams nationwide, along with
pestilence and overheat weather. So, the number of production also decreased so
decreasing of Gross Domestic Product. There are many spaces that got affected from
those problems. For example, Songkhla, where the big farming and famous about
planning of sanitation vegetables.
(Source: http://share.psu.ac.th/blog/tukta-4386/17780)
We found that the income in term of farming has growing when compare 2010
with 2009. The farming is one of indicator in consumer confident index. We also saw that
when the farm income high percentage, the consumer confident will high as well.
(Source: http://www.nesdb.go.th/Portals/0/eco_datas/account/qgdp/data3_10/detail_Eng.pdf )
that people pay for daily day life more than past. It is good indicator that helps us forecast
sale volume in future.
Socio-cultural;
Administration Information
Distance from
municipality
Local gov.
Bangkok
Province
Tumbon
District
Village
2,974,683 Female
5,695,956 Total
2,721,380 Male
1,568,737 Area
NO.
1 Bangkok - 50 154 - - -
Technology; the world has high technology now. People can communicate
across the continent. In the big city has developed many things to fulfill their want/need.
So, technology has effect to our product certainly. For examples, people use the Internet
to communicate with other people. They have many social networks such as Facebook
and Twitter. We can see that Thai people use Facebook about 6.9 million people that is
21st of the world.
31
The total number of user is about 575 millions people in the world. In Thailand
has about 6.9 millions user. It means that people pay attention in social network. They use
Facebook to communicate with their friend. We saw that it may our opportunity to use
Facebook to be one tool of advertise. Because of there are lots of number and also
increasing all the time.
Environment; also has effect to our product because nowadays the earth’s
temperature has higher as we know Global Warming. It is one factor that directs effect to
our farm. The seasonal may change such as the changing of evaporates water. It may too
fast. Moreover, the product may decrease because of lack of water. So, it hard to make
sure that what time is the best to plant.
Product
The products of Thai Organic Farm are standard certified by Organic
Agriculture Certification Thailand (ACT), accredited by IFOAM.
There are many kinds of organic product such as fresh vegetables, health
& flower tea, salty egg, salad dressing, cereals and other homemade products.
Price
Now health conscious trend become popular so organic vegetables is a
good alternative for them.
The price range is between 483-8,381 Baht for salad lover set depend on
each set and type of members.
33
Place
Thai Organic Farm occupied 6 Hectares (60 Rai) which is large enough
to grow many kinds of vegetable. There is some spare space to do the activities such as
Organic Farm Day with their customers.
The farm has their own website to promote their products. Moreover,
there is Facebook’s page to contact with customers as well.
There is delivery service to member customers’ homes cover almost
Bangkok area and Nakorn Pathom province.
The products are distributes to both international and domestic. There are
over 20 branches in Bangkok’s five major supermarkets. They have their own organic
restaurant “Anothai Restaurant” in Bangkok too.
Promotion
There is sales promotion for customers who apply to be the member
customer within December 2010, they will get 2 tickets of Organic Family Day
(1,300 Baht) for free.
The farm will held “Thai Organic Food Festival” during 29-30 January
2011 for increase awareness of customers. It will have the opportunity for farm to meet
new customers.
In Bangkok
The main competitor in Bangkok is Lemon Farm Shop is an Organic &
Macrobiotic Foods shop. Lemon Farm is an alternative service market that provides
non-toxic products especially concern about consumers and farmers health and
environmental friendly as well. There are 9 branches cover the area of Bangkok.
34
Product
Lemon Farm offers much kind of products to customers For example,
organic vegetable & fruit, rice, cereal, egg, condiments, healthy food and even health
care products.
Price
The price of products in Lemon Farm Shop is varying because it sells
many products so the price depends on each type of product in a period of time.
Place
They have promoted their products through the Internet
(company website, Facebook and Twitter).
Promotion
There is 5-10% discount for customers who buy giftset at the shop.
There is a special discount during New Year’s period as well.
It has planting forest activity to give something back to the society
together with their customers in order to create their image.
on the telephone about the demand of organic vegetable. The supermarkets in Bangkok
that we will distribute our products are Villa Market; Thonglor Soi 15, Sukhumvit 49,
Silom, Aree and Lung Suan branches. By the way, the supermarket in Nakorn Pathom
that we will distribute organic vegetable is Big C Nakorn Pathom. Our company would
like to sell to supermarkets because some branches of Villa Market have to order
organic vegetable from Australia. So, we see the opportunity to offer a great deal to
them. We will deliver our products to those supermarkets directly and timely as deliver
to the resorts.
Amount/month
Description
(kg)
Big C Nakorn Pathom 150
Villa Market;
Thonglor Soi 15 8
Sukhumvit 49 8
Silom 24
Aree 8
Lang Suan 24
Total 222
Company can not profitably serve all consumers in a given market. There are
too many different kinds of consumers with too many different kinds of needs. So, we
must divide up the total market and choose the best segments and also design strategies
for profitably serving chosen segments. We have to plan market segmentation, market
targeting and market positioning.
38
Market Segmentation
The market consists of many types of customers, products and needs. So, we
have to determine which segments offer the best opportunities. We create group of
consumer based on behavioral factor. There are many ways to purchased organic
vegetable which are purchased from supermarket, purchased from green shops,
purchased from direct marketing and purchased from hotel and restaurant. In
supermarket, organic veggies are sold in the same way as conventional products. In
green shops, organic veggies are main feature of the shops. There is limited
classification of organic veggies. There are more predominant, clear identification or
labeling to separate the different product quality is lacking. Consumers shipping in these
shops often assume that all products are healthy. Direct marketing is another marketing
channel for organic products. They focus only fresh vegetables. Generally customers
will be delivered a pack of vegetables on a regular basis, normally once a week at a
designed location such as home and office. In restaurant, and hotel, some of them
prepare food to serving to customers with organic veggies such as salads. So, consumer
can order organic food at restaurant and hotel.
Market Targeting
We have evaluating each market segment’s attractiveness and then selecting
segment to enter. We have 4 segments as according to market segmentation. We have to
target segments in order to can profitably generate the greatest customer value and
sustainability. We have to analyze each segment to know which one is good to us.
According to Thai Farmers Research Centre Health Food Market Survey, 1996, there
are 69.2 percent purchased organic products from supermarket, 21 percent purchased
from green shops and 5.5 percent purchased from wholesalers.
(Source: http://www.unescap.org/rural/doc/oa/Thailand.PDF ).
Supermarket: We will send our product to them with wholesale price which are
Big C super center and Villa market.
Hotel and Restaurant: We will send our product to them with wholesale price
as well as supermarket. There are The Nagaya Resort, Swiss Valley Hip Resort and The
Scenery Resort & Farm which located on Suan Phung district, Ratchaburi province.
Green Shops: we will build a shop in Bangkok to sell our product to health
lover who concern and taking care about their health. Our target is worker who around
25-30 years old.
Market Positioning
After we has decided which market segments to enter, it also must decide how it
will be differentiate its market offering for each targeted segment and what positions it
wants to occupy in those segments. We have to arrange a product to occupancy a clear,
unique, desirable place relative to competing products in the minds of target consumers.
We identify our position by compare with our competitors which are Thai Organic Farm
and Lemon Farm Shop. Thai Organic Farm established in 2000 that located on Bang
Phae district, Ratchaburi province. Their farm located close Phetkasem Road which is
main road. So, it is easy to access and transfer products to customer and other branches.
They is leading organic vegetable supplier in domestic market. There are over 20
branches in Bangkok. Their products are standard certified by Organic Agriculture
Certification Thailand (ACT), accredited by IFOAM. They have many kinds of
products. Another competitor is Lemon Farm Shop, is an organic & macrobiotic foods
shop. They are alternative service market that provides non toxic products. There are 9
branches that located on Bangkok. They also have many kinds of products as well as
Thai Organic Farm. So we design the market positioning below.
40
3.3.1 Product
There are 6 organic vegetable products in Daylight Company such as
Green/Romaine Cos, Butter Head Lettuce, Red Cos/Romaine Lettuce, Iceberg Lettuce
and Green Ock Leaf. Our vegetables are non- toxic, clean, vegetable quality and fresh.
3.3.2 Price
Day Light Farm is a new company. Product of farm is new trend for people who
concern about their health. The customers can buy many vegetables and can be
purchased at a low cost because our product does not sell through intermediaries.
We use market penetration pricing for attract customer to buy our product because we
want to gain a large market and can competitiveness in the market.
Green/Romaine Cos 70
Iceberg 80
3.3.3 Place
We use multiple channels to sell our products. The Internet is the way that we
use for sell to customers directly because now almost everyone uses Internet and can
access easily. There is a company Facebook, Twitter and radio for promote our farm.
We provide information about company, products, location and contact information on
the Internet for those who interested organic vegetables. Our customer can check the
price of products through the Internet as well. If customers want to get more
information they can contact us through the telephone number and online channels.
About the advertising, we post the signage at the major road in Ratchaburi and the road
heading to our farm because this is the way to gain a response from target market. We
also are a sponsorship in Child’s Day and give help to local when they have an event.
3.3.4 Promotion
We use direct marketing which is use leaflet to introduce our products for make
people know about our company more. There is a sales promotion offers to customer
who applies to member customer they will get to buy organic vegetable in a cheaper
price when compare with regular customers. Our company attends the events in
42
Thailand for make more people know about our products. The purpose that we use this
because it has lots of opportunity for our company to introduce our products and meet
new customer. For example, SME Thailand EXPO and Ratchaburi provincial event.
In the beginning of establish the farm, we will grow organic vegetables 60% of
total area. The next year we assume that the demand of market will increase.
So, we expand the vegetation area to be 70%, 80%, 90% and 100%.
There are 524,971 people. We assume that 10% of those people have buying
power to buy organic vegetable from our shop at Bangkok. According to the research
result from Chapter 2 found out that there are 21% of customers buy organic vegetable
from green shop as our at Bangkok. For the amount of consumption, it based on the
minimum vegetable requirement per day is 4 servings (320 Grams) per person.
(Source: http://www.bch.cuhk.edu.hk/fns/fun-in-
seven/english/images/HealthyDietPyramid/secondary/p3.html)
In the first year, we assume that there are 8% of customers who buy organic
vegetable will come to buy at our shop. The next year the demand of organic vegetables
will increase to be 9%, 10%, 11% and 12% as following.
At the first month of production, there will be no product because it is the time
for plantation. Each type of organic vegetable has differ plantation period until
harvesting time shown as following;
43
According to the table above, in every plantation period finish, we will rest the
plantation area for 1 month. So, there will be no products at that time.
44
Year 1
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 0 84,240 169,320 27,240 163,800 70,200 0 169,320 82,680 81,000 169,320 19,680 1,036,800
Green Cos 0 25,200 98,770 44,030 37,800 88,200 0 77,700 77,700 0 98,770 65,030 613,200
Red Cos 0 42,660 169,320 72,420 66,960 156,240 0 136,800 136,800 0 169,320 118,680 1,069,200
Iceberg 0 96,000 96,000 0 112,880 46,720 90,000 90,000 0 112,880 70,720 93,840 809,040
Red Leaf 0 143,100 143,100 0 169,320 64,680 134,100 134,100 0 169,320 102,480 144,000 1,204,200
Green Ock 0 169,320 118,680 66,420 154,980 0 169,320 91,680 169,320 102,480 85,536 169,320 1,297,056
Total 0 560,520 795,190 210,110 705,740 426,040 393,420 699,600 466,500 465,680 696,146 610,550 6,029,496
180,000
160,000
140,000
Butter Head
120,000 Green Cos
100,000 Red Cos
Baht
80,000 Iceberg
Year 2
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 190,560 145,440 0 190,560 132,840 78,120 182,280 0 190,560 99,240 0 190,560 1,400,160
Green Cos 0 111,160 84,840 0 111,160 35,840 27,195 111,160 42,945 56,595 111,160 20,895 712,950
Red Cos 0 190,560 145,440 0 190,560 71,940 47,880 190,560 80,760 98,910 190,560 40,230 1,247,400
Iceberg 109,480 0 127,040 95,560 88,900 88,900 0 127,040 75,960 102,900 102,900 0 918,680
Red Leaf 168,000 0 190,560 145,440 130,200 130,200 0 190,560 105,540 150,150 150,150 0 1,360,800
Green Ock 30,264 190,560 145,440 190,560 141,240 90,720 190,560 21,120 190,560 122,340 190,560 124,440 1,628,364
Total 498,304 637,720 693,320 622,120 794,900 495,720 447,915 640,440 686,325 630,135 745,330 376,125 7,268,354
250,000
Iceberg
100,000
Red Leaf
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
Year 3
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 145,440 113,760 211,680 53,760 211,680 105,120 0 211,680 129,120 108,000 211,680 40,320 1,542,240
Green Cos 112,000 112,000 0 123,480 75,320 0 123,480 89,320 0 123,480 89,320 33,600 882,000
Red Cos 192,000 192,000 0 211,680 143,520 0 211,680 143,520 0 211,680 162,720 57,600 1,526,400
Iceberg 141,120 113,280 126,240 126,240 0 141,120 68,480 116,000 116,000 0 141,120 114,880 1,204,480
Red Leaf 211,680 172,320 189,600 189,600 0 211,680 121,920 170,880 170,880 0 211,680 172,320 1,822,560
Green Ock 113,040 211,680 52,080 211,680 172,320 211,680 141,120 100,800 211,680 23,520 211,680 172,320 1,833,600
Total 915,280 915,040 579,600 916,440 602,840 669,600 666,680 832,200 627,680 466,680 1,028,200 591,040 8,811,280
250,000
Iceberg
100,000
Red Leaf
Green Ock
50,000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
Year 4
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 0 113,760 232,800 32,640 221,760 95,040 0 232,800 108,000 108,000 232,800 19,200 1,396,800
Green Cos 135,800 78,400 71,820 135,800 31,780 100,800 100,800 0 135,800 84,700 0 135,800 1,011,500
Red Cos 232,800 134,400 113,400 232,800 62,040 189,000 189,000 0 232,800 145,200 0 232,800 1,764,240
Iceberg 140,400 140,400 0 155,200 129,200 135,000 135,000 0 155,200 107,600 138,600 138,600 1,375,200
Red Leaf 210,600 210,600 0 232,800 172,200 189,000 189,000 0 232,800 177,600 210,600 210,600 2,035,800
Green Ock 232,800 172,200 232,800 183,000 0 232,800 134,400 232,800 156,000 118,260 232,800 43,140 1,971,000
Total 952,400 849,760 650,820 972,240 616,980 941,640 748,200 465,600 1,020,600 741,360 814,800 780,140 9,554,540
250,000
Red Cos
Iceberg
100,000
Red Leaf
50,000 Green Ock
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
Year 5
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 0 144,000 254,040 81,960 254,040 213,960 0 254,040 225,960 144,000 254,040 81,960 1,908,000
Green Cos 120,400 0 148,190 131,810 40,425 148,190 80,885 84,000 148,190 47,810 140,000 140,000 1,229,900
Red Cos 206,400 0 254,040 225,960 67,500 254,040 128,460 140,400 254,040 73,560 240,000 240,000 2,084,400
Iceberg 0 169,360 150,640 150,000 150,000 0 169,360 144,640 158,000 158,000 0 169,360 1,419,360
Red Leaf 0 254,040 225,960 207,000 207,000 0 254,040 207,960 234,000 234,000 0 254,040 2,078,040
Green Ock 254,040 225,960 144,000 254,040 220,560 254,040 69,360 254,040 213,960 254,040 225,960 144,000 2,514,000
Total 580,840 793,360 1,176,870 1,050,770 939,525 870,230 702,105 1,085,080 1,234,150 911,410 860,000 1,029,360 11,233,700
Sales Forecast Year 5
300,000
250,000
Butter Head
200,000 Green Cos
Red Cos
Baht
150,000
Iceberg
Red Leaf
100,000
Green Ock
50,000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
The advertising expense is expenses paid for promoting the products and create
customers awareness.
Radio
Radio is an extremely cost effective medium to advertise our products.
Radio spots require a smaller budget than advertising in newspapers and magazines.
The benefit of using radio advertising is the effectiveness of ads on listeners. Radio is
the most intimate of advertising mediums, because people are often alone when
listening to the radio such as when driving to and from work. This is the opportunity for
create relationship with customers and encourage emotions which will increase a chance
of sale. The cost of advertising through radio is 3,000 Baht per hour.
Leaflet
Leaflet distribution is fast method to introduce products to the market and
also cost effective type of medium. It can distribute directly to target customers. There
is higher quality print and color reproduction than newspapers. The expense of leaflet is
3,811.52 Baht per time (1,000 sheets). It is colored leaflet 2 pages in A4 size.
Signboards
We will post the signboards at the major road in Ratchaburi and the road
heading to our farm because this is the way to gain a response from customers. The size
of signboard is 1.2 X 2.4 meters costs 500 Baht per each. We decided to use 5
signboards so it costs us 2,500 Baht. There is the company name board costs 50,000
Baht, it has long useful life for 5 years.
Public Relation
We will be a sponsor on Children’s Day and give help to support local when
they have an event. This is the way to create customers awareness toward our business
that we did not concern only profit we still give something back to society in return.
There will be money for public relation 2,000 Baht per month.
Other
There is contingency budget for support advertising activities 1,000 Baht per
month.
50
Year 1
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Radio 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Leaflet 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 15,246.08
Signboard 52,500 0 0 0 0 0 2,500 0 0 0 0 0 55,000
Public Relation 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Other 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Total 62,311.52 6,000 6,000 9,811.52 6,000 6,000 12,311.52 6,000 6,000 9,811.52 6,000 6,000 142,246.08
Year 2
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Radio 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Leaflet 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 15,246.08
Signboard 3,000 0 0 0 0 0 3,000 0 0 0 0 0 6,000
Public Relation 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Other 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Total 12,811.52 6,000 6,000 9,811.52 6,000 6,000 12,811.52 6,000 6,000 9,811.52 6,000 6,000 93,246.08
51
Year 3
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Radio 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Leaflet 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 15,246.08
Signboard 3,500 0 0 0 0 0 3,500 0 0 0 0 0 7,000
Public Relation 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Other 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 15,600
Total 13,611.52 6,300 6,300 10,111.52 6,300 6,300 13,611.52 6,300 6,300 10,111.52 6,300 6,300 97,846.08
Year 4
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Radio 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Leaflet 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 15,246.08
Signboard 4,000 0 0 0 0 0 4,000 0 0 0 0 0 8,000
Public Relation 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Other 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 16,800
Total 14,211.52 6,400 6,400 10,211.52 6,400 6,400 14,211.52 6,400 6,400 10,211.52 6,400 6,400 100,046.08
52
Year 5
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Radio 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Leaflet 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 3,811.52 0 0 15,246.08
Signboard 4,300 0 0 0 0 0 4,300 0 0 0 0 0 8,600
Public Relation 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Other 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
Total 14,611.52 6,500 6,500 10,311.52 6,500 6,500 14,611.52 6,500 6,500 10,311.52 6,500 6,500 101,846.08
53
3.6 Conclusion
Daylight company entry to organic vegetable because we know the current trend
of the market and perception of customers toward organic products. We have one branch
in Bangkok. Moreover, we deliver our products to supermarkets and resorts. Our target
market is customers who live in Bangkok, supermarkets and resorts. They are working
men/women age around 25-30 years old living in middle class. Our customers are health
lover people who concern and taking care of their health and supermarkets and resorts
which want to sell organic vegetable to their customers. We use PEST analysis in order to
analyze the external environment that may effect to our business. We have to know this
thing because it let we know how to behave. The PEST analysis including 4 dimensions
which are Politic, Economic, Socio-cultural and Technology. We also analyze the
environment as well. Daylight company knows the competitor, customers and
competitive clearly after analyze according to Five Force model. There is one main
competitor in Ratchaburi who is Thai Organic farm. The main competitor in Bangkok is
Lemon farm shop. Those two farms sell organic products similar to Daylight Company,
but they are well-known and have long establishment. Our company offers six kinds of
organic vegetable to the market. We use market penetration strategy in order to gain more
market share in the first stage. There are many distribution channels that we use to
promote our products such as Internet (website, Facebook and Twitter), signboards and
be the sponsor in the particular local activities. By the way, we also use leaflet to
introduce ourselves to the market and attend the events in Thailand in order to meet new
customers as well.
54
4.1.2 Vehicle
Total 2,596,000
55
Chair 95 4 380
Bin 98 1 98
Total 184,230
56
Ratchaburi Branch
Description Price Amount Total Note
Bin 98 3 294
Medicine Box 81 1 81
Broom 27 12 324
Dustpan 35 12 420
Broom 85 12 1,020
Chair 95 1 95
Cultivator 20 30 600
70 30 2,100
Basket 95 30 2,850
Total 476,247
Office Supply
Description Price Amount Total Note
19 2 38 HORSE 10G
44 2 88 CHANG DP-480
169 10 1,690
Total 16,378
4.1.4 Fee
4.1.5 Depreciation
We buy raw material total 8,551,350 baht for five years which included 8,467,200 Baht
for fertilizer and 84,150 Baht for seed.
Manure: we apply fertilizer to vegetable farm every 10 days. Fertilizer’s price is
3 baht per kilogram and used 1,600 kilograms per 1 Rai.
Seed: we use 1 kilogram of seed per 100 Rai that are 15,000 baht per kilogram.
Water: we water our farm two times everyday which are morning and evening.
It is 6 baht per unit.
Electricity: we use it for pump water into our farm for 4 hours per day.
61
Year 2
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 16,800 16,800 33,600 0 33,600 16,800 16,800 33,600 16,800 16,800 33,600 0 235,200
Green Cos 33,600 0 33,600 33,600 0 33,600 33,600 0 33,600 16,800 16,800 33,600 268,800
Red Cos 33,600 0 33,600 33,600 0 33,600 33,600 0 33,600 16,800 16,800 33,600 268,800
Red Leaf 16,800 33,600 0 33,600 16,800 16,800 33,600 0 33,600 16,800 16,800 33,600 252,000
Iceberg 16,800 33,600 0 33,600 16,800 16,800 33,600 0 33,600 16,800 16,800 33,600 252,000
Green Ock 33,600 0 33,600 16,800 16,800 16,800 16,800 33,600 0 33,600 16,800 16,800 235,200
Total 151,200 84,000 134,400 151,200 84,000 134,400 168,000 67,200 151,200 117,600 117,600 151,200 1,512,000
62
Year 3
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 38,400 19,200 19,200 38,400 19,200 19,200 38,400 0 38,400 19,200 19,200 38,400 307,200
Green Cos 19,200 19,200 38,400 19,200 19,200 38,400 0 38,400 38,400 0 38,400 38,400 307,200
Red Cos 19,200 19,200 38,400 19,200 19,200 38,400 0 38,400 38,400 0 38,400 38,400 307,200
Red Leaf 0 38,400 19,200 19,200 38,400 0 38,400 19,200 19,200 38,400 0 38,400 268,800
Iceberg 0 38,400 19,200 19,200 38,400 0 38,400 19,200 19,200 38,400 0 38,400 268,800
Green Ock 19,200 19,200 38,400 0 38,400 19,200 19,200 19,200 19,200 0 38,400 38,400 268,800
Total 96,000 153,600 172,800 115,200 172,800 115,200 134,400 134,400 172,800 96,000 134,400 230,400 1,728,000
Year 4
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 21,600 21,600 43,200 0 43,200 21,600 21,600 43,200 21,600 21,600 43,200 0 302,400
Green Cos 0 43,200 21,600 21,600 43,200 21,600 21,600 43,200 21,600 21,600 43,200 0 302,400
Red Cos 0 43,200 21,600 21,600 43,200 21,600 21,600 43,200 21,600 21,600 43,200 0 302,400
Red Leaf 21,600 21,600 43,200 0 43,200 21,600 21,600 43,200 0 43,200 21,600 21,600 302,400
Iceberg 21,600 21,600 43,200 0 43,200 21,600 21,600 43,200 0 43,200 21,600 21,600 302,400
Green Ock 21,600 21,600 21,600 21,600 43,200 0 43,200 21,600 21,600 21,600 21,600 43,200 302,400
Total 86,400 172,800 194,400 64,800 259,200 108,000 151,200 237,600 86,400 172,800 194,400 86,400 1,814,400
63
Year 5
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 48,000 24,000 24,000 48,000 24,000 24,000 48,000 0 48,000 24,000 24,000 48,000 384,000
Green Cos 48,000 48,000 0 48,000 48,000 0 48,000 24,000 24,000 48,000 24,000 24,000 384,000
Red Cos 48,000 48,000 0 48,000 48,000 0 48,000 24,000 24,000 48,000 24,000 24,000 384,000
Red Leaf 48,000 0 48,000 24,000 24,000 48,000 0 48,000 0 24,000 48,000 0 312,000
Iceberg 48,000 0 48,000 24,000 24,000 48,000 0 48,000 0 24,000 48,000 0 312,000
Green Ock 0 48,000 24,000 24,000 24,000 24,000 48,000 0 48,000 24,000 24,000 24,000 312,000
Total 240,000 168,000 144,000 216,000 192,000 144,000 192,000 144,000 144,000 192,000 192,000 120,000 2,088,000
64
Year 1
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 112.50 75.00 37.50 112.50 37.50 75.00 112.50 0.00 112.50 75.00 37.50 112.50 900.00
Green Cos 112.50 93.75 18.75 112.50 75.00 37.50 112.50 56.25 56.25 112.50 37.50 75.00 900.00
Red Cos 112.50 93.75 18.75 112.50 75.00 37.50 112.50 56.25 56.25 112.50 37.50 75.00 900.00
Red Leaf 112.50 56.25 56.25 112.50 0.00 112.50 56.25 56.25 112.50 0.00 112.50 56.25 843.75
Iceberg 112.50 56.25 56.25 112.50 0.00 112.50 56.25 56.25 112.50 0.00 112.50 56.25 843.75
Green Ock 112.50 37.50 75.00 75.00 37.50 112.50 0.00 112.50 37.50 75.00 75.00 37.50 787.50
Total 675.00 412.50 262.50 637.50 225.00 487.50 450.00 337.50 487.50 375.00 412.50 412.50 5,175.00
Year 2
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 43.75 87.50 131.25 0.00 131.25 87.50 43.75 131.25 43.75 87.50 131.25 0.00 918.75
Green Cos 131.25 21.88 109.38 131.25 0.00 131.25 109.38 21.88 131.25 87.50 43.75 131.25 1,050.00
Red Cos 131.25 21.88 109.38 131.25 0.00 131.25 109.38 21.88 131.25 87.50 43.75 131.25 1,050.00
Red Leaf 65.63 131.25 0.00 131.25 65.63 65.63 131.25 0.00 131.25 65.63 65.63 131.25 984.38
Iceberg 65.63 131.25 0.00 131.25 65.63 65.63 131.25 0.00 131.25 65.63 65.63 131.25 984.38
Green Ock 131.25 0.00 131.25 43.75 87.50 87.50 43.75 131.25 0.00 131.25 43.75 87.50 918.75
Total 568.75 393.75 481.25 568.75 350.00 568.75 568.75 306.25 568.75 525.00 393.75 612.50 5,906.25
65
Year 3
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 150.00 100.00 50.00 150.00 50.00 100.00 150.00 0.00 150.00 100.00 50.00 150.00 1,200.00
Green Cos 75.00 75.00 150.00 50.00 100.00 150.00 25.00 125.00 150.00 0.00 150.00 125.00 1,175.00
Red Cos 75.00 75.00 150.00 50.00 100.00 150.00 25.00 125.00 150.00 0.00 150.00 125.00 1,175.00
Red Leaf 0.00 150.00 75.00 75.00 150.00 0.00 150.00 75.00 75.00 150.00 0.00 150.00 1,050.00
Iceberg 0.00 150.00 75.00 75.00 150.00 0.00 150.00 75.00 75.00 150.00 0.00 150.00 1,050.00
Green Ock 100.00 50.00 150.00 0.00 150.00 50.00 100.00 100.00 50.00 150.00 0.00 150.00 1,050.00
Total 400.00 600.00 650.00 400.00 700.00 450.00 600.00 500.00 650.00 550.00 350.00 850.00 6,700.00
Year 4
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 56.25 112.50 168.75 0.00 168.75 112.50 56.25 168.75 56.25 112.50 168.75 0.00 1,181.25
Green Cos 28.13 168.75 112.50 56.25 168.75 84.38 84.38 168.75 56.25 112.50 168.75 28.13 1,237.50
Red Cos 28.13 168.75 112.50 56.25 168.75 84.38 84.38 168.75 56.25 112.50 168.75 28.13 1,237.50
Red Leaf 84.38 84.38 168.75 0.00 168.75 84.38 84.38 168.75 0.00 168.75 84.38 84.38 1,181.25
Iceberg 84.38 84.38 168.75 0.00 168.75 84.38 84.38 168.75 0.00 168.75 84.38 84.38 1,181.25
Green Ock 56.25 112.50 112.50 56.25 168.75 0.00 168.75 56.25 112.50 112.50 56.25 168.75 1,181.25
Total 337.50 731.25 843.75 168.75 1,012.50 450.00 562.50 900.00 281.25 787.50 731.25 393.75 7,200.00
66
Year 5
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 187.50 125.00 62.50 187.50 62.50 125.00 187.50 0.00 187.50 125.00 62.50 187.50 1,500.00
Green Cos 156.25 187.50 0.00 187.50 156.25 31.25 187.50 125.00 62.50 187.50 93.75 93.75 1,468.75
Red Cos 156.25 187.50 0.00 187.50 156.25 31.25 187.50 125.00 62.50 187.50 93.75 93.75 1,468.75
Red Leaf 187.50 0.00 187.50 93.75 93.75 187.50 0.00 187.50 0.00 93.75 187.50 0.00 1,218.75
Iceberg 187.50 0.00 187.50 93.75 93.75 187.50 0.00 187.50 0.00 93.75 187.50 0.00 1,218.75
Green Ock 0.00 187.50 62.50 125.00 125.00 62.50 187.50 0.00 187.50 62.50 125.00 125.00 1,250.00
Total 875.00 687.50 500.00 875.00 687.50 625.00 750.00 625.00 500.00 750.00 750.00 500.00 8,125.00
67
4.2.3 Seed
Year 1
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 450 0 450 0 0 450 0 0 450 0 450 0 2,250
Green Cos 450 0 450 0 0 450 0 0 450 0 0 450 2,250
Red Cos 450 0 450 0 0 450 0 0 450 0 0 450 2,250
Red Leaf 450 0 450 0 0 450 0 450 0 0 450 0 2,250
Iceberg 450 0 450 0 0 450 0 450 0 0 450 0 2,250
Green Ock 450 0 450 0 450 0 0 450 0 450 0 450 2,700
Total Price 2,700 0 2,700 0 450 2,250 0 1,350 1,350 450 1,350 1,350 13,950
Year 2
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 0 525 0 0 525 0 525 0 0 525 0 0 2,100
Green Cos 0 0 525 0 0 525 0 525 0 0 525 0 2,100
Red Cos 0 0 525 0 0 525 0 525 0 0 525 0 2,100
Red Leaf 525 0 0 525 0 525 0 0 525 0 525 0 2,625
Iceberg 525 0 0 525 0 525 0 0 525 0 525 0 2,625
Green Ock 0 0 525 0 525 0 525 0 0 525 0 525 2,625
Total Price 1,050 525 1,575 1,050 1,050 2,100 1,050 1,050 1,050 1,050 2,100 525 14,175
68
Year 3
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 600 0 600 0 0 600 0 0 600 0 600 0 3,000
Green Cos 0 600 0 0 600 0 0 600 0 0 600 0 2,400
Red Cos 0 600 0 0 600 0 0 600 0 0 600 0 2,400
Red Leaf 0 600 0 600 0 0 600 0 600 0 0 600 3,000
Iceberg 0 600 0 600 0 0 600 0 600 0 0 600 3,000
Green Ock 0 600 0 0 600 0 600 0 600 0 0 600 3,000
Total Price 600 3,000 600 1,200 1,800 600 1,800 1,200 2,400 0 1,800 1,800 16,800
Year 4
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 0 675 0 0 675 0 675 0 0 675 0 0 2,700
Green Cos 675 0 0 675 0 0 675 0 0 675 0 0 2,700
Red Cos 675 0 0 675 0 0 675 0 0 675 0 0 2,700
Red Leaf 0 675 0 0 675 0 675 0 0 675 0 675 3,375
Iceberg 0 675 0 0 675 0 675 0 0 675 0 675 3,375
Green Ock 0 675 0 675 0 0 675 0 675 0 675 0 3,375
Total Price 1,350 2,700 0 2,025 2,025 0 4,050 0 675 3,375 675 1,350 18,225
69
Year 5
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 750 0 750 0 0 750 0 0 750 0 750 0 3,750
Green Cos 750 0 0 750 0 750 0 0 750 0 0 750 3,750
Red Cos 750 0 0 750 0 750 0 0 750 0 0 750 3,750
Red Leaf 0 0 750 0 750 0 0 750 0 0 750 0 3,000
Iceberg 0 0 750 0 750 0 0 750 0 0 750 0 3,000
Green Ock 0 750 0 750 0 750 0 0 750 0 750 0 3,750
Total Price 2,250 750 2,250 2,250 1,500 3,000 0 1,500 3,000 0 3,000 1,500 21,000
70
Year 1
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 136.90 84.96 40.79 136.90 40.79 84.96 61.93 0.00 61.93 40.79 40.79 136.90 867.64
Green Cos 136.90 110.32 21.04 136.90 84.96 40.79 61.93 30.82 30.82 61.93 40.79 84.96 842.16
Red Cos 136.90 110.32 21.04 136.90 84.96 40.79 61.93 30.82 30.82 61.93 40.79 84.96 842.16
Red Leaf 136.90 61.93 61.93 136.90 0.00 136.90 30.82 30.82 61.93 0.00 136.90 61.93 856.96
Iceberg 136.90 61.93 61.93 136.90 0.00 136.90 30.82 30.82 61.93 0.00 136.90 61.93 856.96
Green Ock 136.90 40.79 84.96 84.96 40.79 136.90 0.00 61.93 21.04 40.79 84.96 40.79 774.81
Total 821.40 470.25 291.69 769.46 251.50 577.24 247.43 185.21 268.47 205.44 481.13 471.47 5,040.69
Year 2
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 40.79 84.96 136.90 0.00 136.90 84.96 21.04 61.93 21.04 40.79 136.90 0.00 766.21
Green Cos 136.90 21.04 110.32 136.90 0.00 136.90 51.36 12.72 61.93 40.79 40.79 136.90 886.55
Red Cos 136.90 21.04 110.32 136.90 0.00 136.90 51.36 12.72 61.93 40.79 40.79 136.90 886.55
Red Leaf 61.93 136.90 0.00 136.90 61.93 61.93 61.93 0.00 61.93 30.82 61.93 136.90 813.10
Iceberg 61.93 136.90 0.00 136.90 61.93 61.93 61.93 0.00 61.93 30.82 61.93 136.90 813.10
Green Ock 136.90 0.00 136.90 40.79 84.96 84.96 21.04 61.93 0.00 61.93 40.79 84.96 755.16
Total 575.35 400.84 494.44 588.39 345.72 567.58 268.66 149.30 268.76 245.94 383.13 632.56 4,920.67
71
Year 3
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 136.90 84.96 40.79 136.90 40.79 84.96 61.93 0.00 61.93 40.79 40.79 136.90 867.64
Green Cos 61.93 61.93 136.90 40.79 84.96 136.90 12.72 51.36 61.93 0.00 136.90 110.32 896.64
Red Cos 61.93 61.93 136.90 40.79 84.96 136.90 12.72 51.36 61.93 0.00 136.90 110.32 896.64
Red Leaf 0.00 136.90 61.93 61.93 136.90 0.00 61.93 30.82 30.82 61.93 0.00 136.90 720.06
Iceberg 0.00 136.90 61.93 61.93 136.90 0.00 61.93 30.82 30.82 61.93 0.00 136.90 720.06
Green Ock 84.96 40.79 136.90 0.00 136.90 40.79 40.79 40.79 21.04 61.93 0.00 136.90 741.79
Total 345.72 523.41 575.35 342.34 621.41 399.55 252.02 205.15 268.47 226.58 314.59 768.24 4,842.83
Year 4
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 40.79 84.96 136.90 0.00 136.90 84.96 21.04 61.93 21.04 40.79 136.90 0.00 766.21
Green Cos 21.04 136.90 84.96 40.79 136.90 61.93 30.82 61.93 21.04 40.79 136.90 21.04 795.04
Red Cos 21.04 136.90 84.96 40.79 136.90 61.93 30.82 61.93 21.04 40.79 136.90 21.04 795.04
Red Leaf 61.93 61.93 136.90 0.00 136.90 61.93 30.82 61.93 0.00 61.93 61.93 61.93 738.13
Iceberg 61.93 61.93 136.90 0.00 136.90 61.93 30.82 61.93 0.00 61.93 61.93 61.93 738.13
Green Ock 40.79 84.96 84.96 40.79 136.90 0.00 61.93 21.04 40.79 40.79 40.79 136.90 730.64
Total 247.52 567.58 665.58 122.37 821.40 332.68 206.25 330.69 103.91 287.02 575.35 302.84 4,563.19
72
Year 5
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Butter Head 136.90 84.96 40.79 136.90 40.79 84.96 61.93 0.00 61.93 40.79 40.79 136.90 867.64
Green Cos 110.32 136.90 0.00 136.90 110.32 21.04 61.93 40.79 21.04 61.93 61.93 61.93 825.03
Red Cos 110.32 136.90 0.00 136.90 110.32 21.04 61.93 40.79 21.04 61.93 61.93 61.93 825.03
Red Leaf 136.90 0.00 136.90 61.93 61.93 136.90 0.00 61.93 0.00 30.82 136.90 0.00 764.21
Iceberg 136.90 0.00 136.90 61.93 61.93 136.90 0.00 61.93 0.00 30.82 136.90 0.00 764.21
Green Ock 0.00 136.90 40.79 84.96 84.96 40.79 61.93 0.00 61.93 21.04 84.96 84.96 703.22
Total 631.34 495.66 355.38 619.52 470.25 441.63 247.72 205.44 165.94 247.33 523.41 345.72 4,749.34
73
Romaine is believed to have originated on the Aegean island of Cos, and also
known as Cos lettuce. It is sweet and tender. They offer an appealing crunchy,
refreshing texture. Green romaine is a staple in many baby green mixes. There are
many interesting facts such as Green Romaine is heat tolerant, its also called Cos after
the island near Greece where it is believed to have originated and there is a common
staple found in kitchens in Europe, Middle East and North America.
Green Romaine is available the year round. Romaine grows in an elongated head
of sturdy green outer leaves and lighter to pale celadon leaves in the center, all of which
have a firm rib down their centers. It is crisp and crunchy with a slightly bitter flavor.
Its contain vitamin C, vitamin A, folate and iron. One cup of shredded Romaine
has about 10 calories. It can add to mixed green salads or Caesar salads. Pair with green
oak, arugula, tat soi, frisee, mizuna and other green leaf lettuces. Brush head with
vinaigrette and grill. Use as cup for lettuce wraps. Blanch, then braise whole head for
side dish. Add to sandwiches and hamburgers and deal for dips.
Butterhead lettuces have the softest leaves among all lettuces and are tender,
almost floppy, forming a loose but pretty head. Boston resembles a flowering rose,
while bibb has a smaller, cup-shaped head. The leaves come in green, red, or bronze. Its
soft buttery texture and sweet flavour makes it a good companion for stronger tasting
greens. Butterhead varieties also include the cabbage type lettuces.
It has have small, round, loosely formed heads with soft, buttery-textured leaves
ranging from pale green on the outer leaves to pale yellow-green on the inner leaves.
The flavor is sweet and succulent. Because the leaves are quite tender, they require
gentle washing and handling. Butterhead lettuce is fat free, cholesterol free, sodium
free, and a good source of vitamin A, vitamin C, and folate.
(Sources: http://www.innvista.com/health/foods/vegetables/lettuce.htm )
75
The red color in 'Red Romaine' develops best in cooler weather. The keys to
producing the best-tasting lettuce are cool weather, an even supply of water, and a little
shade in summer. Without enough water, or with too much hot weather, the leaves
become bitter.
It is Low in calories and rich in nutrients, both Green and Red Romaine are
packed with nutrition. It’s an excellent source of vitamin A (notably through its
concentration of the pro-vitamin A carotenoid, beta-carotene), vitamin K, folate,
vitamin C, manganese, and chromium. With these nutrients and its high fiber, Romaine
can contribute to a heart-healthy diet.
(Source: http://www.marthastewart.com/plant/lactuca-sativa-red-romaine )
76
Red leaf lettuce is a form of loose-leaf lettuce, very comparable to green leaf
lettuce. It packs a high nutritional value, far superior to iceberg lettuce, into very few
calories, about 15 per a 12-ounce (340.2 grams) serving. Additionally, red leaf lettuce is
an excellent source of beta carotene, which may be indicated in reducing risk for
developing cataracts.
Red leaf lettuce has the advantage too, of adding some very appealing color to a
salad. A salad made with green and red leaf lettuce is in many people’s opinions, very
pretty. Sandwiches can be made that much more special with a few delicately layered
red and green leafs. The name can be a little deceiving since red leaf lettuces are not
completely red. Instead, the tops of the leaves exhibit some red or purple coloring that
may extend a few inches into the leaf.
Good-quality red leaf lettuce will have fairly large, loose heads and thick,
"crumpled" leaves. The leaves will be medium to dark-red in color at the ends. The rest
of the leaf will be medium to dark-green blending to nearly white ribs or veins. Scratch
the stalk and smell. A sweet or bitter smell means sweet or bitter flavor.
(Source: http://www.wisegeek.com/what-is-red-leaf-lettuce.htm )
77
There are six basic categories of lettuce, divided roughly by their physical
properties. Crisphead lettuce is lettuce which forms a tightly furled head, like a cabbage.
The leaves of a crisphead lettuce will be firm and crunchy, with a distinctive snappy
texture. These lettuces may be lower in nutritional value than some other lettuce types,
although they have a reasonable amount of fiber, minerals, and vitamins such as A and
K.
Butterhead lettuce is lettuce which forms a much looser head, with soft leaves
and a creamy, slightly buttery texture. This lettuce is less shelf-stable than crisphead
lettuce, and it comes in a range of cultivars. Romaine lettuce forms a tight head with
elongated, crisp leaves and it is one of the most nutritionally rich lettuce types.
Looseleaf lettuce is a tender, mildly flavored cultivar which forms very loose heads,
while Chinese lettuce has long, often spear shaped leaves which do not form heads.
Summer crisp lettuce is a mixture of crisphead and butterhead.
(Sources: http://www.wisegeek.com/what-is-iceberg-lettuce.htm ,
http://www.edenbrothers.com/store/lettuce_seeds_iceberg.html )
78
It has colourful borders of autumn and red shades and it is used as a garnish. The
flavour of this type of lettuce is meant to accompany delicate flavours, and it can be
both cooked or stuffed. When buying oak leaf lettuce, everyone should know that this
plant has to be deeply coloured, and its leaves have to be curly, crisp and firm.
Moreover, oak leaf lettuce does not keep for a long time and this is why it must be
stored in the vegetable crisper of the refrigerator or in dark and cool place.
As far as the nutritional values are concerned, oak leaf lettuce is rich in minerals
and vitamins A, vitamin B, vitamin C, vitamin D, and vitamin E. When washing its
leaves you have to do this quickly so that it retains its nutrients. This type of lettuce
goes well with any vinaigrette. For a tasty dish you could try placing a piece of grilled
salmon on oak leaf lettuce, sprinkle with lemon juice and olive oil, lay peach slices on
top, sprinkle with honey and oil, spoon remoulade sauce over oak leaf and top with
sauteed scallops, and sprinkle with walnut oil and walnuts.
(Source: http://recipes.wikia.com/wiki/Oakleaf_lettuce )
4.2.7 Location
Location of our farm is located at Tha Khoei, Suan Phung District, Ratchaburi
province. This area has convenience transportation. There is public highway
Ratchaburi-Pha Pok through the district. The landscape is proper for agriculture.
Our farm occupies 32 Rai. There are 30 Rai for organic vegetable plantation.
Another 2 Rai are office, shop, cafeteria, versatile building, store room and parking lot.
81
Bangkok branch shop located on Chan road, there is Siam Commercial Bank in
front of the alley. Customers can contact our company here in case of they want to
know more information about our products. Moreover, if they want to be a middleman
in order to distribute our products they also can contact here.
4.2.8 Layout
The cafeteria could accommodate 30-40 people. It has 8 canteen tables for more
convenience to our office staff and gardeners.
83
This office of company has 1 manager and 10 staff working here. It has many
windows because it is a choice for staff whether using air-conditioner or fresh weather
from outside. Office is located near the cafeteria for more convenience of staff.
4.2.9 Machine/Tools/Equipments
4.2.9.1 Machine
We buy a tractor to make our production process to be fast, convenient and also
reduce operation cost. Because of we use machine are replace man power. We also use
pump machine in order to pump water from canal to use within our farm. Additionally,
we paid for cash collecting machine to collect money when customer paid.
4.2.9.2 Tools/Equipments
We buy farm’s equipment to make our product is high quality as well as reduce
production cost. For example, hoe, spade, big knife, rubber tube and sprinkler.
Additionally, we also paid office’s equipment to help employee and customer to be
85
(Source: http://www.poniva.com/moving_cool.php )
(Source: http://www.mitsubishi-motors.co.th/en/model-lineup/triton/triton-
single-cab/price.php )
Year 1
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employee salary 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 2,756,400
Electricity expense 800 900 1,100 1,200 1,100 1,000 900 950 800 750 800 800 11,100
Water supply expense 300 320 310 300 320 300 310 320 310 300 300 300 3,690
Telephone cost and internet 1,000 1,100 950 1,200 1,050 970 1,100 1,200 980 1,150 800 990 12,490
Fire Insurance 4,454 0 0 0 0 0 0 0 0 0 0 0 4,454
Car insurance 15,450 0 0 0 0 0 0 0 0 0 0 0 15,450
Social security insurance 11,485 0 0 0 0 0 0 0 0 0 0 0 11,485
Training expense 3,000 0 0 3,000 0 0 0 0 3,000 0 0 0 9,000
Ask for ACT IFOAM Accredited 6,000 0 0 0 0 0 0 0 0 0 0 0 6,000
Total 272,189 232,020 232,060 235,400 232,170 231,970 232,010 232,170 234,790 231,900 231,600 231,790 2,830,069
Year 2
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employee salary 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 2,756,400
Electricity expense 800 900 1,100 1,200 1,100 1,000 900 950 800 750 800 800 11,100
Water supply expense 300 320 310 300 320 300 310 320 310 300 300 300 3,690
Telephone cost and internet 1,000 1,100 950 1,200 1,050 970 1,100 1,200 980 1,150 800 990 12,490
Fire Insurance 4,454 0 0 0 0 0 0 0 0 0 0 0 4,454
Car insurance 15,450 0 0 0 0 0 0 0 0 0 0 0 15,450
Social security insurance 11,485 0 0 0 0 0 0 0 0 0 0 0 11,485
Training expense 3,000 0 0 3,000 0 0 0 0 3,000 0 0 0 9,000
Ask for ACT IFOAM Accredited 6,000 0 0 0 0 0 0 0 0 0 0 0 6,000
Total 272,189 232,020 232,060 235,400 232,170 231,970 232,010 232,170 234,790 231,900 231,600 231,790 2,830,069
89
Year 3
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employee salary 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 2,756,400
Electricity expense 800 900 1,100 1,200 1,100 1,000 900 950 800 750 800 800 11,100
Water supply expense 300 320 310 300 320 300 310 320 310 300 300 300 3,690
Telephone cost and internet 1,000 1,100 950 1,200 1,050 970 1,100 1,200 980 1,150 800 990 12,490
Fire Insurance 4,454 0 0 0 0 0 0 0 0 0 0 0 4,454
Car insurance 15,450 0 0 0 0 0 0 0 0 0 0 0 15,450
Social security insurance 11,485 0 0 0 0 0 0 0 0 0 0 0 11,485
Training expense 3,000 0 0 3,000 0 0 0 0 3,000 0 0 0 9,000
Ask for ACT IFOAM Accredited 6,000 0 0 0 0 0 0 0 0 0 0 0 6,000
Total 272,189 232,020 232,060 235,400 232,170 231,970 232,010 232,170 234,790 231,900 231,600 231,790 2,830,069
Year 4
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employee salary 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 2,756,400
Electricity expense 800 900 1,100 1,200 1,100 1,000 900 950 800 750 800 800 11,100
Water supply expense 300 320 310 300 320 300 310 320 310 300 300 300 3,690
Telephone cost and internet 1,000 1,100 950 1,200 1,050 970 1,100 1,200 980 1,150 800 990 12,490
Fire Insurance 4,454 0 0 0 0 0 0 0 0 0 0 0 4,454
Car insurance 15,450 0 0 0 0 0 0 0 0 0 0 0 15,450
Social security insurance 11,485 0 0 0 0 0 0 0 0 0 0 0 11,485
Training expense 3,000 0 0 3,000 0 0 0 0 3,000 0 0 0 9,000
Ask for ACT IFOAM Accredited 6,000 0 0 0 0 0 0 0 0 0 0 0 6,000
Total 272,189 232,020 232,060 235,400 232,170 231,970 232,010 232,170 234,790 231,900 231,600 231,790 2,830,069
90
Year 5
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employee salary 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 229,700 2,756,400
Electricity expense 800 900 1,100 1,200 1,100 1,000 900 950 800 750 800 800 11,100
Water supply expense 300 320 310 300 320 300 310 320 310 300 300 300 3,690
Telephone cost and internet 1,000 1,100 950 1,200 1,050 970 1,100 1,200 980 1,150 800 990 12,490
Fire Insurance 4,454 0 0 0 0 0 0 0 0 0 0 0 4,454
Car insurance 15,450 0 0 0 0 0 0 0 0 0 0 0 15,450
Social security insurance 11,485 0 0 0 0 0 0 0 0 0 0 0 11,485
Training expense 3,000 0 0 3,000 0 0 0 0 3,000 0 0 0 9,000
Ask for ACT IFOAM Accredited 6,000 0 0 0 0 0 0 0 0 0 0 0 6,000
Total 272,189 232,020 232,060 235,400 232,170 231,970 232,010 232,170 234,790 231,900 231,600 231,790 2,830,069
91
*** Electricity – the cost per unit is 3.00Baht, cost of FT is 0.9255 per unit, and VAT
7% of cost of electricity plus cost of FT.
***Telephone cost and internet fee – fee for True Internet per month is 599 Baht.
Include with telephone cost for contact to our customer and relevant agencies.
***Water supply cost - The cost per unit of water supply is 5 Baht.
*** Insurance cost – we choose The Deves Insurance public Company Limited
Insurance for fire. Fire insurance we can call from call center of Deves Company 02-
6704444. AIA for social security insurance, Allianz CP+3 Insurance for our car
(Sources: http://www.todayinsure.com/index.php?ui=sales&pid=3366,
http://www.truck2hand.com/index.php?module=InnoForum&func=list&ctrl=posts&id=13354,
http://www.insurance-aiaonline.com/images/1213199832/3InOne.pdf,
http://www.deves.co.th/products/house/products_sme.asp, http://www.trueonline.com/th/package.aspx,
http://www.eppo.go.th/power/pw-Rate-MEA.html)
92
Manager
Of
Daylight
Company
Secretary
Drivers
Job position: 1
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age at least 30 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge and experience about managing at least 5 years, can control all
department
.
Job description
Job requirement
- We will be post notice about job description for apply a job on front of store
and post in which internet and office of department of employment, we will
post in both ways. We will interview them before start the job and check
her/him job qualification. We will tell about salary, scope of work, test the skill
of control and negotiation, and ask about experience from working.
94
4.3.3.2 Secretary
Job position: 1
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age at least 24 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge and experience about secretary at least 2 years, Listen to
instructions from the manager well, can contact customer.
Job description
- The secretary provides a list of the common key tasks, activities and
responsibilities associated with the secretarial job. The secretary role will vary
depending on the sector, the size of the employer and the level of the job.
However, almost all secretarial jobs will involve an element of each of these
typical work tasks.
Job requirement
- We will be post notice about job description for apply a job in Ratchaburi
province and post in which internet for another province. We will post in both
ways. We will interview them about secretary’s skill and we will tell about
salary, scope of work.
(Source: http://www.best-job-interview.com/secretary-job-description.html)
95
Job position: 2
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male or female age at least 22 years old
2. Thai nationality
3. Knowledge and Experience about accounting at least 2 years
4. Well know and well experience of routes
5. Responsibility of duty
Job description
- Task of accountant is management and respond all of activities about finance,
account, record buy-sale, and order in-out of stock before send to manager for
check against. These works start on 9.00am-16.00pm.
Job requirement
- We will post a notice about apply for a job on area in front of store, area in
central of Ratchaburi, and post on internet. If somebody takes an interest, we
will have interview about finance and account skill.
Job position: 1
Job type : full time
Job time : 9.00am – 16.00pm.
96
Job qualification
1. Male / female, age at least 25- 30 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge about choose skill each employees.
Job description
- Human resources are the people that staff and operate an organization. Learn
about the people who work in Human Resources. Specifically, learn about the
job description of the HR Manager, the HR generalist and the HR Director.
Job requirement
- We will post a notice about apply for a job on area in front of store, area in
central of Ratchaburi, and post on internet for another province. If somebody
takes an interest, we will have interview about skill. We will tell about salary,
scope of work.
Job position: 2
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
Job description
Job requirement
- We will be post notice about job description for apply a job in Ratchaburi
province and post in which internet for another province. We will post in both
ways. We will interview them about research & develop’s skill and we will tell
about salary, scope of work.
Job position: 2
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age at least 25- 30 years.
2. Master's or Bachelor's Degree of business and marketing.
3. Thai nationality.
Job description
- Conduct market research such as customer questionnaires and focus groups,
sourcing advertising opportunities and placing adverts in the press (local,
regional, national and specialist publications) or on the radio (depending on the
organization and the campaign).
98
Job requirement
- We will post at internet and post notice in front of our shop at Ratchaburi and
Bangkok. Then we will interview them.
(Source: http://ww2.prospects.ac.uk/p/types_of_job/marketing_executive_job_description.jsp)
Job position: 1
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age at least 23- 28 years.
2. Master's or Bachelor's Degree.
3. Thai nationality.
Job description
- Take care general and basic corporate of our company. Sometimes can help task
of each department.
Job requirement
- We will post at internet and post notice in front of our shop at Ratchaburi and
Bangkok. Then we will interview them before start the job and check her/him
job qualification.
99
4.3.3.8 Salesperson
Job position: 2
Job type : part time
Job time : 7.00am – 12.00pm, 12.00 – 17.00 pm.
Job qualification
1. Male / female, age at least 20- 27 years.
2. Thai nationality.
3. Friendly and polite.
Job description
- Task of seller person is selling our vegetable to customers and take care
customer about convenience when customer buy our vegetables including seller
person must have friendly and polite when they do work.
Job requirement
- We will be post notice about job description for apply a job on front of store
and central of Ratchaburi province. Include post on internet. We will interview
them before start the job and check her/him job qualification. We will tell
about salary, scope of work, test the skill, and ask about experience from
working.
Job position: 1
Job type : full time
Job time : 9.00am – 16.00pm.
100
Job qualification
1. Male age at least 30-35 years.
2. Professional in grow vegetables.
3. Can control a lot of people
4. Thai nationality.
Job description
- Responsible knowledge about vegetables, characteristic of soil and can control
gardeners including savvy, growing the vegetables.
- Have leadership skill and able to control others.
Job requirement
- We will be post notice about job description for apply a job on front of store.
We will interview them before start the job and check her/him job
qualification. We will tell about salary, scope of work, test the skill of control
and negotiation, and ask about experience from working.
4.3.3.10 Gardeners
Job position: 14
Job type : full time
Job time : 6.00am – 14.00pm.
Job qualification
1. Male / female age at least 25-35 years.
2. Professional in grow vegetables.
3. Thai nationality.
Job description
- Responsible knowledge about vegetables, characteristic of soil and can control
gardeners including savvy, growing the vegetables.
101
Job requirement
- We will be post notice about job description for apply a job on front of store.
We will interview them before start the job and check her/him job
qualification. We will tell about salary, scope of work, test the skill of control
and negotiation, and ask about experience from working.
4.3.3.11 Drivers
Job position: 2
Job type : full time
Job time : 6.00am – 14.00pm.
Job qualification
1. Male age at least 24 years old
Job description
- Task of driver respond about delivery by transport. Move the product on the pickup
car to our shop, Move down the product from pickup car. Good car care and well skill
how to treat basic repair tired of pickup car. Well know the street. Perform the traffic
too stick. Do not drink in job time.
Job requirement
- We will post at internet and post notice in front of our shop at Ratchaburi and
Bangkok. Then we will interview them before start the job and check her/him
job qualification.
102
4.3.3.12 Housekeepers
Job position: 2
Job type : full time
Job time : 8.00am – 16.00pm.
Job qualification
1. Female age at least 25 years old
2. Thai nationality
3. Well skill in cleaning
4. Well know and well experience how to use equipment and chemicals for
cleaning.
5. Responsibility of duty
Job description
- Task of house keeper respond about cleaning all of product in farm and our
shop. Maintain the cleaning front of store area. Always clean when dirt. Always
clean the toilet. Care cleans all area of store. Polite confer to customer.
Job requirement
- We will be post notice about job description for apply a job on front of store
and post in which internet and office of department of employment, we will
post in both ways. We will interview them before start the job and check
her/him job qualification. We will tell about salary, scope of work, test the skill
of control and negotiation, and ask about experience from working.
Job qualification
1. Male age at 25- 40 years old
2. Thai nationality
3. Well skill in fighting
4. Honest and polite
Job description
- Call police or fire departments in cases of emergency, such as fire or presence of
unauthorized persons. Circulate among visitors, patrons, and employees to
preserve order and protect property.
Job requirement
- We will be post notice about job description for apply a job in Ratchaburi
province and post in which internet for another province. We will post in both
ways. We will interview them about skill task and we will tell about salary,
scope of work.
104
4.4 Conclusion
There are 6 organic vegetable products that Daylight Company under the name
of “Happy Veggies” offers to the market. It includes Green/Romaine Cos, Butter Head,
Red Cos, Red Leaf Lettuce, Iceberg Lettuce and Green Ock Leaf.
This Chapter includes income statement, statement of cash flow, balance sheet,
Net Present Value and Internal Rate of Return.
106
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales on cash 0.00 560,520.00 795,190.00 210,110.00 705,740.00 426,040.00 393,420.00 699,600.00 466,500.00 465,680.00 696,146.00 610,550.00 6,029,496.00
Total sale 0.00 560,520.00 795,190.00 210,110.00 705,740.00 426,040.00 393,420.00 699,600.00 466,500.00 465,680.00 696,146.00 610,550.00 6,029,496.00
Gross income -176,321.40 444,849.75 734,598.31 50,940.54 647,438.50 293,612.76 277,972.57 611,664.79 335,281.53 378,624.56 579,114.87 507,928.53 4,685,705.31
Operating expenses
Selling 62,311.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 12,311.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 142,246.08
General & Administrative 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Depreciation 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 976,639.70
Total operating expenses 415,887.16 319,406.64 319,446.64 326,598.16 319,556.64 319,356.64 325,708.16 319,556.64 322,176.64 323,098.16 318,986.64 319,176.64 3,948,954.78
Operating Income (Loss) -592,208.56 125,443.11 415,151.67 -275,657.62 327,881.86 -25,743.88 -47,735.59 292,108.15 13,104.89 55,526.40 260,128.23 188,751.89 736,750.53
Interest Expense 107,100.00 106,594.41 106,086.24 105,575.49 105,062.12 104,546.14 104,027.53 103,506.27 102,982.35 102,455.76 101,926.49 101,394.52 1,251,257.32
EBIT -699,308.56 18,848.70 309,065.42 -381,233.11 222,819.74 -130,290.02 -151,763.12 188,601.88 -89,877.46 -46,929.36 158,201.74 87,357.37 -514,506.79
Income Tax 0.00 2,827.30 46,359.81 0.00 33,422.96 0.00 0.00 28,290.28 0.00 0.00 23,730.26 13,103.61 147,734.23
Net Income (Loss) -699,308.56 16,021.39 262,705.61 -381,233.11 189,396.78 -130,290.02 -151,763.12 160,311.60 -89,877.46 -46,929.36 134,471.48 74,253.77 -662,241.02
107
Beginning Retain Earnings 0.00 -699,308.56 -683,287.17 -420,581.56 -801,814.67 -612,417.89 -742,707.91 -894,471.03 -734,159.43 -824,036.90 -870,966.26 -736,494.78 -8,020,246.16
Retain earnings -699,308.56 -683,287.17 -420,581.56 -801,814.67 -612,417.89 -742,707.91 -894,471.03 -734,159.43 -824,036.90 -870,966.26 -736,494.78 -662,241.02 -8,682,487.18
Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales on cash 498,304.00 637,720.00 693,320.00 622,120.00 794,900.00 495,720.00 447,915.00 640,440.00 686,325.00 630,135.00 745,330.00 376,125.00 7,268,354.00
Total sale 498,304.00 637,720.00 693,320.00 622,120.00 794,900.00 495,720.00 447,915.00 640,440.00 686,325.00 630,135.00 745,330.00 376,125.00 7,268,354.00
Fertilizer 1,512,000.00
151,200 84,000 134,400 151,200 84,000 134,400 168,000 67,200 151,200 117,600 117,600 151,200
Seed 14,175.00
1,050 525 1,575 1,050 1,050 2,100 1,050 1,050 1,050 1,050 2,100 525
Other Cost of Goods Sold
Water Supply 568.75 393.75 481.25 568.75 350 568.75 568.75 306.25 568.75 525 393.75 612.5 5,906.25
Electricity Supply 575.35 400.84 494.44 588.39 345.72 567.58 268.66 149.30 268.76 245.94 383.13 632.56 4,920.67
Total other Cost of Goods Sold 1,144.10 794.59 975.69 1,157.14 695.72 1,136.33 837.41 455.55 837.51 770.94 776.88 1,245.06 10,826.92
Total cost of goods sold 153,394.10 85,319.59 136,950.69 153,407.14 85,745.72 137,636.33 169,887.41 68,705.55 153,087.51 119,420.94 120,476.88 152,970.06 1,537,001.92
Gross income 344,909.90 552,400.41 556,369.31 468,712.86 709,154.28 358,083.67 278,027.59 571,734.45 533,237.49 510,714.06 624,853.12 223,154.94 5,731,352.08
Operating expenses
Selling 12,811.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 12,811.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 93,246.08
General & Administrative 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Depreciation 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 976,639.70
Total operating expenses 366,387.16 319,406.64 319,446.64 326,598.16 319,556.64 319,356.64 326,208.16 319,556.64 322,176.64 323,098.16 318,986.64 319,176.64 3,899,954.78
Operating Income (Loss) -21,477.26 232,993.77 236,922.67 142,114.70 389,597.64 38,727.03 -48,180.57 252,177.81 211,060.85 187,615.90 305,866.48 -96,021.70 1,831,397.30
Interest Expenses 100,859.83 100,322.42 99,782.26 99,239.35 98,693.67 98,145.21 97,593.96 97,039.89 96,482.99 95,923.26 95,360.67 94,795.21 1,174,238.70
108
EBIT -122,337.09 132,671.35 137,140.41 42,875.35 290,903.96 -59,418.19 -145,774.53 155,137.92 114,577.86 91,692.64 210,505.81 -190,816.91 657,158.60
Income Tax 0.00 19,900.70 20,571.06 6,431.30 43,635.59 0.00 0.00 23,270.69 17,186.68 13,753.90 31,575.87 0.00 176,325.80
Net Income (Loss) -122,337.09 112,770.65 116,569.35 36,444.04 247,268.37 -59,418.19 -145,774.53 131,867.23 97,391.18 77,938.75 178,929.94 -190,816.91 480,832.80
Beginning Retain Earnings -662,241.02 -784,578.11 -671,807.46 -555,238.11 -518,794.07 -271,525.70 -330,943.88 -476,718.41 -344,851.17 -247,460.00 -169,521.25 9,408.69 -5,024,270.47
Retain earnings -784,578.11 -671,807.46 -555,238.11 -518,794.07 -271,525.70 -330,943.88 -476,718.41 -344,851.17 -247,460.00 -169,521.25 9,408.69 -181,408.22 -4,543,437.67
Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales on cash 915,280.00 915,040.00 579,600.00 916,440.00 602,840.00 669,600.00 666,680.00 832,200.00 627,680.00 466,680.00 1,028,200.00 591,040.00 8,811,280.00
Total sale 915,280.00 915,040.00 579,600.00 916,440.00 602,840.00 669,600.00 666,680.00 832,200.00 627,680.00 466,680.00 1,028,200.00 591,040.00 8,811,280.00
Fertilizer 96,000 153,600 172,800 115,200 172,800 115,200 134,400 134,400 172,800 96,000 134,400 230,400 1,728,000.00
Seed 600 3,000 600 1,200 1,800 600 1,800 1,200 2,400 - 1,800 1,800 16,800.00
Other Cost of Goods Sold
Water Supply 400 600 650 400 700 450 600 500 650 550 350 850 6,700.00
Electricity Supply 345.72 523.41 575.35 342.34 621.41 399.55 252.02 205.15 268.47 226.58 314.59 768.24 4,842.83
Total other Cost of Goods Sold 745.72 1,123.41 1,225.35 742.34 1,321.41 849.55 852.02 705.15 918.47 776.58 664.59 1,618.24 11,542.83
Total cost of goods sold 97,345.72 157,723.41 174,625.35 117,142.34 175,921.41 116,649.55 137,052.02 136,305.15 176,118.47 96,776.58 136,864.59 233,818.24 1,756,342.83
Gross income 817,934.28 757,316.59 404,974.65 799,297.66 426,918.59 552,950.45 529,627.98 695,894.85 451,561.53 369,903.42 891,335.41 357,221.76 7,054,937.17
Operating expenses
Selling 13,611.52 6,300.00 6,300.00 10,111.52 6,300.00 6,300.00 13,611.52 6,300.00 6,300.00 10,111.52 6,300.00 6,300.00 97,846.08
General & Administrative 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Depreciation 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 976,639.70
109
Total operating expenses 367,187.16 319,706.64 319,746.64 326,898.16 319,856.64 319,656.64 327,008.16 319,856.64 322,476.64 323,398.16 319,286.64 319,476.64 3,904,554.78
Operating Income (Loss) 450,747.12 437,609.95 85,228.01 472,399.50 107,061.95 233,293.81 202,619.82 376,038.21 129,084.89 46,505.26 572,048.77 37,745.12 3,150,382.39
Interest Expenses 94,226.86 93,655.62 93,081.47 92,504.38 91,924.36 91,341.37 90,755.42 90,166.47 89,574.52 88,979.55 88,381.55 87,780.50 1,092,372.06
EBIT 356,520.26 343,954.33 -7,853.46 379,895.11 15,137.59 141,952.44 111,864.40 285,871.74 39,510.37 -42,474.29 483,667.22 -50,035.38 2,058,010.33
Income Tax 53,478.04 51,593.15 0.00 56,984.27 2,270.64 21,292.87 16,779.66 42,880.76 5,926.56 0.00 72,550.08 0.00 323,756.02
Net Income (Loss) 303,042.22 292,361.18 -7,853.46 322,910.85 12,866.95 120,659.57 95,084.74 242,990.98 33,583.81 -42,474.29 411,117.14 -50,035.38 1,734,254.31
-
Beginning Retain Earnings 181,408.22 121,634.00 413,995.18 406,141.72 729,052.57 741,919.52 862,579.09 957,663.83 1,200,654.81 1,234,238.63 1,191,764.33 1,602,881.47 9,281,116.95
Retain earnings 121,634.00 413,995.18 406,141.72 729,052.57 741,919.52 862,579.09 957,663.83 1,200,654.81 1,234,238.63 1,191,764.33 1,602,881.47 1,552,846.09 11,015,371.26
Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales on cash 952,400.00 849,760.00 650,820.00 972,240.00 616,980.00 941,640.00 748,200.00 465,600.00 1,020,600.00 741,360.00 814,800.00 780,140.00 9,554,540.00
Total sale 952,400.00 849,760.00 650,820.00 972,240.00 616,980.00 941,640.00 748,200.00 465,600.00 1,020,600.00 741,360.00 814,800.00 780,140.00 9,554,540.00
Fertilizer 86,400 172,800 194,400 64,800 259,200 108,000 151,200 237,600 86,400 172,800 194,400 86,400 1,814,400.00
Seed 1,350 2,700 - 2,025 2,025 - 4,050 - 675 3,375 675 1,350 18,225.00
Other Cost of Goods Sold
Water Supply 337.5 731.25 843.75 168.75 1012.5 450 562.5 900 281.25 787.5 731.25 393.75 7,200.00
Electricity Supply 247.52 567.58 665.58 122.37 821.40 332.68 206.25 330.69 103.91 287.02 575.35 302.84 4,563.19
Total other Cost of Goods Sold 585.02 1,298.83 1,509.33 291.12 1,833.90 782.68 768.75 1,230.69 385.16 1,074.52 1,306.60 696.59 11,763.19
Total cost of goods sold 88,335.02 176,798.83 195,909.33 67,116.12 263,058.90 108,782.68 156,018.75 238,830.69 87,460.16 177,249.52 196,381.60 88,446.59 1,844,388.19
Gross income 864,064.98 672,961.17 454,910.67 905,123.88 353,921.10 832,857.32 592,181.25 226,769.31 933,139.84 564,110.48 618,418.40 691,693.41 7,710,151.81
110
Operating expenses
Selling 14,211.52 6,400.00 6,400.00 10,211.52 6,400.00 6,400.00 14,211.52 6,400.00 6,400.00 10,211.52 6,400.00 6,400.00 100,046.08
General & Administrative 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Depreciation 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 976,639.70
Total operating expenses 367,787.16 319,806.64 319,846.64 326,998.16 319,956.64 319,756.64 327,608.16 319,956.64 322,576.64 323,498.16 319,386.64 319,576.64 3,906,754.78
Operating Income (Loss) 496,277.82 353,154.53 135,064.03 578,125.72 33,964.46 513,100.68 264,573.09 -93,187.33 610,563.20 240,612.32 299,031.76 372,116.77 3,803,397.03
Interest Expenses 135,322.81 134,761.42 134,195.59 133,625.27 133,050.45 132,471.07 131,887.10 131,298.52 130,705.27 130,107.33 129,504.65 128,897.20 1,585,826.67
EBIT 360,955.01 218,393.11 868.44 444,500.44 -99,085.99 380,629.61 132,685.98 -224,485.85 479,857.93 110,504.99 169,527.11 243,219.57 2,217,570.36
Income Tax 54,143.25 32,758.97 130.27 66,675.07 0.00 57,094.44 19,902.90 0.00 71,978.69 16,575.75 25,429.07 36,482.94 381,171.33
Net Income (Loss) 306,811.76 185,634.14 738.18 377,825.38 -99,085.99 323,535.17 112,783.09 -224,485.85 407,879.24 93,929.24 144,098.04 206,736.63 1,836,399.03
Beginning Retain Earnings 1,552,846.09 1,859,657.85 2,045,292.00 2,046,030.17 2,423,855.55 2,324,769.56 2,648,304.73 2,761,087.81 2,536,601.96 2,944,481.20 3,038,410.45 3,182,508.49 29,363,845.86
Retain earnings 1,859,657.85 2,045,292.00 2,046,030.17 2,423,855.55 2,324,769.56 2,648,304.73 2,761,087.81 2,536,601.96 2,944,481.20 3,038,410.45 3,182,508.49 3,389,245.12 31,200,244.89
Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales on cash 580,840.00 793,360.00 1,176,870.00 1,050,770.00 939,525.00 870,230.00 702,105.00 1,085,080.00 1,234,150.00 911,410.00 860,000.00 1,029,360.00 11,233,700.00
Total sale 580,840.00 793,360.00 1,176,870.00 1,050,770.00 939,525.00 870,230.00 702,105.00 1,085,080.00 1,234,150.00 911,410.00 860,000.00 1,029,360.00 11,233,700.00
Fertilizer 240,000 168,000 144,000 216,000 192,000 144,000 192,000 144,000 144,000 192,000 192,000 120,000 2,088,000.00
Seed 2,250 750 2,250 2,250 1,500 3,000 - 1,500 3,000 - 3,000 1,500 21,000.00
Other Cost of Goods Sold
Water Supply 875 687.5 500 875 687.5 625 750 625 500 750 750 500 8,125.00
Electricity Supply 631.34 495.66 355.38 619.52 470.25 441.63 247.72 205.44 165.94 247.33 523.41 345.72 4,749.34
111
Total other Cost of Goods Sold 1,506.34 1,183.16 855.38 1,494.52 1,157.75 1,066.63 997.72 830.44 665.94 997.33 1,273.41 845.72 12,874.34
Total cost of goods sold 243,756.34 169,933.16 147,105.38 219,744.52 194,657.75 148,066.63 192,997.72 146,330.44 147,665.94 192,997.33 196,273.41 122,345.72 2,121,874.34
Gross income 337,083.66 623,426.84 1,029,764.62 831,025.48 744,867.25 722,163.37 509,107.28 938,749.56 1,086,484.06 718,412.67 663,726.59 907,014.28 9,111,825.66
Operating expenses
Selling 14,611.52 6,500.00 6,500.00 10,311.52 6,500.00 6,500.00 14,611.52 6,500.00 6,500.00 10,311.52 6,500.00 6,500.00 101,846.08
General & Administrative 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Depreciation 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 81,386.64 976,639.70
Total operating expenses 368,187.16 319,906.64 319,946.64 327,098.16 320,056.64 319,856.64 328,008.16 320,056.64 322,676.64 323,598.16 319,486.64 319,676.64 3,908,554.78
Operating Income (Loss) -31,103.50 303,520.20 709,817.98 503,927.32 424,810.61 402,306.73 181,099.12 618,692.92 763,807.42 394,814.51 344,239.95 587,337.64 5,203,270.88
Interest Expenses 128,284.94 127,667.84 127,045.85 126,418.93 125,787.06 125,150.18 124,508.25 123,861.25 123,209.12 122,551.84 121,889.34 121,221.61 1,497,596.20
EBIT -159,388.44 175,852.36 582,772.13 377,508.39 299,023.55 277,156.55 56,590.86 494,831.67 640,598.29 272,262.67 222,350.60 466,116.03 3,705,674.68
Income Tax 0.00 26,377.85 87,415.82 56,626.26 44,853.53 41,573.48 8,488.63 74,224.75 96,089.74 40,839.40 33,352.59 69,917.40 579,759.47
Net Income (Loss) -159,388.44 149,474.51 495,356.31 320,882.13 254,170.02 235,583.07 48,102.23 420,606.92 544,508.55 231,423.27 188,998.01 396,198.63 3,125,915.21
Beginning Retain Earnings 3,389,245.12 3,229,856.68 3,379,331.19 3,874,687.50 4,195,569.63 4,449,739.65 4,685,322.72 4,733,424.95 5,154,031.87 5,698,540.42 5,929,963.69 6,118,961.70 54,838,675.12
Retain earnings 3,229,856.68 3,379,331.19 3,874,687.50 4,195,569.63 4,449,739.65 4,685,322.72 4,733,424.95 5,154,031.87 5,698,540.42 5,929,963.69 6,118,961.70 6,515,160.33 57,964,590.33
112
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash Inflow
Sale on cash 0.00 560,520.00 795,190.00 210,110.00 705,740.00 426,040.00 393,420.00 699,600.00 466,500.00 465,680.00 696,146.00 610,550.00 6,029,496.00
Total Cash Inflow 0.00 560,520.00 795,190.00 210,110.00 705,740.00 426,040.00 393,420.00 699,600.00 466,500.00 465,680.00 696,146.00 610,550.00 6,029,496.00
Cash Outflow
Other Cost of goods sold 821.40 470.25 291.69 769.46 251.50 577.24 247.43 185.21 268.47 205.44 481.13 471.47 5,040.69
Selling 62,311.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 12,311.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 142,246.08
General & Administration 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Interest Expense 107,100.00 106,594.41 106,086.24 105,575.49 105,062.12 104,546.14 104,027.53 103,506.27 102,982.35 102,455.76 101,926.49 101,394.52 1,251,257.32
Tax Expense 0.00 2,827.30 46,359.81 0.00 33,422.96 0.00 0.00 28,290.28 0.00 0.00 23,730.26 13,103.61 147,734.23
Total Cash Outflow 442,421.92 347,911.97 390,797.75 351,556.47 376,906.58 343,093.38 348,596.48 370,151.76 344,040.82 344,372.72 363,737.88 352,759.59 4,376,347.32
Net Cash from Operating Activities -442,421.92 212,608.03 404,392.25 -141,446.47 328,833.42 82,946.62 44,823.52 329,448.24 122,459.18 121,307.28 332,408.12 257,790.41 1,653,148.68
Cash Inflow
Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Purchased Land & Building 8,520,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8,520,000.00
Purchased Vehicle 2,596,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,596,000.00
Purchased Office Supply 16,378.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16,378.00
Total Cash Outflow 20,368,125.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 20,368,125.00
113
Net Cash from Investing Activities -20,368,125.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -20,368,125.00
Cash Inflow
Borrowing Bank 21,000,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 21,000,000.00
Total Cash Inflow 21,000,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 21,000,000.00
Cash Outflow
Principal Payment 99,135.02 99,640.61 100,148.78 100,659.54 101,172.90 101,688.88 102,207.50 102,728.75 103,252.67 103,779.26 104,308.53 104,840.51 1,223,562.94
Total Cash Outflow 99,135.02 99,640.61 100,148.78 100,659.54 101,172.90 101,688.88 102,207.50 102,728.75 103,252.67 103,779.26 104,308.53 104,840.51 1,223,562.94
Net Cash from Financing Activities 20,900,864.98 -99,640.61 -100,148.78 -100,659.54 -101,172.90 -101,688.88 -102,207.50 -102,728.75 -103,252.67 -103,779.26 -104,308.53 -104,840.51 19,776,437.06
Net Cash Increase or Decrease 90,318.06 112,967.42 304,243.47 -242,106.00 227,660.52 -18,742.26 -57,383.97 226,719.49 19,206.51 17,528.02 228,099.59 152,949.90 1,061,460.74
Cash Beginning of the month 0.00 90,318.06 203,285.48 507,528.96 265,422.95 493,083.47 474,341.21 416,957.24 643,676.72 662,883.23 680,411.25 908,510.84 5,346,419.41
Cash Ending of the month 90,318.06 203,285.48 507,528.96 265,422.95 493,083.47 474,341.21 416,957.24 643,676.72 662,883.23 680,411.25 908,510.84 1,061,460.74 6,407,880.15
Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash Inflow
Sale on cash 498,304.00 637,720.00 693,320.00 622,120.00 794,900.00 495,720.00 447,915.00 640,440.00 686,325.00 630,135.00 745,330.00 376,125.00 7,268,354.00
Total Cash Inflow 498,304.00 637,720.00 693,320.00 622,120.00 794,900.00 495,720.00 447,915.00 640,440.00 686,325.00 630,135.00 745,330.00 376,125.00 7,268,354.00
Cash Outflow
Cost of goods sold 1,144.10 794.59 975.69 1,157.14 695.72 1,136.33 837.41 455.55 837.51 770.94 776.88 1,245.06 10,826.92
Selling 12,811.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 12,811.52 6,000.00 6,000.00 9,811.52 6,000.00 6,000.00 93,246.08
General & Administration 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Interest Expense 100,859.83 100,322.42 99,782.26 99,239.35 98,693.67 98,145.21 97,593.96 97,039.89 96,482.99 95,923.26 95,360.67 94,795.21 1,174,238.70
Tax Expense 0.00 19,900.70 20,571.06 6,431.30 43,635.59 0.00 0.00 23,270.69 17,186.68 13,753.90 31,575.87 0.00 176,325.80
Total Cash Outflow 387,004.45 359,037.71 359,389.01 352,039.31 381,194.99 337,251.54 343,252.89 358,936.12 355,297.18 352,159.61 365,313.42 333,830.27 4,284,706.50
Net Cash from Operating Activities 111,299.55 278,682.29 333,930.99 270,080.69 413,705.01 158,468.46 104,662.11 281,503.88 331,027.82 277,975.39 380,016.58 42,294.73 2,983,647.50
114
Cash Inflow
Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Purchased Land & Building 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Vehicle 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Office Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Shop Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Farm Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Outflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net Cash from Investing Activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Inflow
Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Principal Payment 105,375.19 105,912.61 106,452.76 106,995.67 107,541.35 108,089.81 108,641.07 109,195.14 109,752.03 110,311.77 110,874.36 111,439.82 1,300,581.56
Total Cash Outflow 105,375.19 105,912.61 106,452.76 106,995.67 107,541.35 108,089.81 108,641.07 109,195.14 109,752.03 110,311.77 110,874.36 111,439.82 1,300,581.56
Net Cash from Financing Activities -105,375.19 -105,912.61 -106,452.76 -106,995.67 -107,541.35 -108,089.81 -108,641.07 -109,195.14 -109,752.03 -110,311.77 -110,874.36 -111,439.82 -1,300,581.56
Net Cash Increase or Decrease 5,924.36 172,769.69 227,478.23 163,085.02 306,163.66 50,378.65 -3,978.95 172,308.74 221,275.79 167,663.62 269,142.23 -69,145.08 1,683,065.94
Cash Beginning of the month 1,061,460.74 1,067,385.10 1,240,154.78 1,467,633.01 1,630,718.03 1,936,881.69 1,987,260.34 1,983,281.39 2,155,590.13 2,376,865.92 2,544,529.54 2,813,671.76 22,265,432.41
Cash Ending of the month 1,067,385.10 1,240,154.78 1,467,633.01 1,630,718.03 1,936,881.69 1,987,260.34 1,983,281.39 2,155,590.13 2,376,865.92 2,544,529.54 2,813,671.76 2,744,526.68 23,948,498.35
115
Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash Inflow
Sale on cash 915,280.00 915,040.00 579,600.00 916,440.00 602,840.00 669,600.00 666,680.00 832,200.00 627,680.00 466,680.00 1,028,200.00 591,040.00 8,811,280.00
Total Cash Inflow 915,280.00 915,040.00 579,600.00 916,440.00 602,840.00 669,600.00 666,680.00 832,200.00 627,680.00 466,680.00 1,028,200.00 591,040.00 8,811,280.00
Cash Outflow
Other Cost of goods sold 745.72 1,123.41 1,225.35 742.34 1,321.41 849.55 852.02 705.15 918.47 776.58 664.59 1,618.24 11,542.83
Selling 13,611.52 6,300.00 6,300.00 10,111.52 6,300.00 6,300.00 13,611.52 6,300.00 6,300.00 10,111.52 6,300.00 6,300.00 97,846.08
General & Administration 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Interest Expense 94,226.86 93,655.62 93,081.47 92,504.38 91,924.36 91,341.37 90,755.42 90,166.47 89,574.52 88,979.55 88,381.55 87,780.50 1,092,372.06
Tax Expense 53,478.04 51,593.15 0.00 56,984.27 2,270.64 21,292.87 16,779.66 42,880.76 5,926.56 0.00 72,550.08 0.00 323,756.02
Total Cash Outflow 434,251.14 384,692.18 332,666.82 395,742.51 333,986.41 351,753.79 354,008.62 372,222.38 337,509.54 331,767.65 399,496.22 327,488.74 4,355,585.99
Net Cash from Operating Activities 481,028.86 530,347.82 246,933.18 520,697.49 268,853.59 317,846.21 312,671.38 459,977.62 290,170.46 134,912.35 628,703.78 263,551.26 4,455,694.01
Cash Inflow
Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Purchased Land & Building 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Vehicle 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Office Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Farm Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Outflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net Cash from Investing Activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Inflow
116
Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Principal Payment 112,008.16 112,579.40 113,153.56 113,730.64 114,310.66 114,893.65 115,479.61 116,068.55 116,660.50 117,255.47 117,853.47 118,454.53 1,382,448.20
Total Cash Outflow 112,008.16 112,579.40 113,153.56 113,730.64 114,310.66 114,893.65 115,479.61 116,068.55 116,660.50 117,255.47 117,853.47 118,454.53 1,382,448.20
Net Cash from Financing Activities -112,008.16 -112,579.40 -113,153.56 -113,730.64 -114,310.66 -114,893.65 -115,479.61 -116,068.55 -116,660.50 -117,255.47 -117,853.47 -118,454.53 -1,382,448.20
Net Cash Increase or Decrease 369,020.70 417,768.42 133,779.63 406,966.85 154,542.93 202,952.56 197,191.78 343,909.07 173,509.95 17,656.88 510,850.31 145,096.74 3,073,245.81
Cash Beginning of the month 2,744,526.68 3,113,547.38 3,531,315.80 3,665,095.43 4,072,062.28 4,226,605.21 4,429,557.77 4,626,749.55 4,970,658.62 5,144,168.57 5,161,825.45 5,672,675.75 51,358,788.48
Cash Ending of the month 3,113,547.38 3,531,315.80 3,665,095.43 4,072,062.28 4,226,605.21 4,429,557.77 4,626,749.55 4,970,658.62 5,144,168.57 5,161,825.45 5,672,675.75 5,817,772.49 54,432,034.29
Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash Inflow
Sale on cash 952,400.00 849,760.00 650,820.00 972,240.00 616,980.00 941,640.00 748,200.00 465,600.00 1,020,600.00 741,360.00 814,800.00 780,140.00 9,554,540.00
Total Cash Inflow 952,400.00 849,760.00 650,820.00 972,240.00 616,980.00 941,640.00 748,200.00 465,600.00 1,020,600.00 741,360.00 814,800.00 780,140.00 9,554,540.00
Cash Outflow
Other Cost of good sold 585.02 1,298.83 1,509.33 291.12 1,833.90 782.68 768.75 1,230.69 385.16 1,074.52 1,306.60 696.59 11,763.19
Selling 14,211.52 6,400.00 6,400.00 10,211.52 6,400.00 6,400.00 14,211.52 6,400.00 6,400.00 10,211.52 6,400.00 6,400.00 100,046.08
General & Administration 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Interest Expense 135,322.81 134,761.42 134,195.59 133,625.27 133,050.45 132,471.07 131,887.10 131,298.52 130,705.27 130,107.33 129,504.65 128,897.20 1,585,826.67
Tax Expense 54,143.25 32,758.97 130.27 66,675.07 0.00 57,094.44 19,902.90 0.00 71,978.69 16,575.75 25,429.07 36,482.94 381,171.33
Total Cash Outflow 476,451.60 407,239.22 374,295.18 446,202.98 373,454.35 428,718.19 398,780.27 371,099.21 444,259.12 389,869.11 394,240.31 404,266.72 4,908,876.27
Net Cash from Operating Activities 475,948.40 442,520.78 276,524.82 526,037.02 243,525.65 512,921.81 349,419.73 94,500.79 576,340.88 351,490.89 420,559.69 375,873.28 4,645,663.73
Cash Inflow
117
Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Purchased Land & Building 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Vehicle 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Office Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Farm Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Outflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net Cash from Investing Activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Inflow
Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Principal Payment 70,912.21 71,473.60 72,039.44 72,609.75 73,184.57 73,763.95 74,347.92 74,936.50 75,529.75 76,127.70 76,730.37 77,337.82 888,993.59
Total Cash Outflow 70,912.21 71,473.60 72,039.44 72,609.75 73,184.57 73,763.95 74,347.92 74,936.50 75,529.75 76,127.70 76,730.37 77,337.82 888,993.59
Net Cash from Financing Activities -70,912.21 -71,473.60 -72,039.44 -72,609.75 -73,184.57 -73,763.95 -74,347.92 -74,936.50 -75,529.75 -76,127.70 -76,730.37 -77,337.82 -888,993.59
Net Cash Increase or Decrease 405,036.19 371,047.18 204,485.38 453,427.27 170,341.08 439,157.86 275,071.81 19,564.29 500,811.13 275,363.19 343,829.31 298,535.45 3,756,670.14
Cash Beginning of the month 5,817,772.49 6,222,808.68 6,593,855.86 6,798,341.24 7,251,768.51 7,422,109.59 7,861,267.45 8,136,339.26 8,155,903.55 8,656,714.67 8,932,077.86 9,275,907.17 91,124,866.33
Cash Ending of the month 6,222,808.68 6,593,855.86 6,798,341.24 7,251,768.51 7,422,109.59 7,861,267.45 8,136,339.26 8,155,903.55 8,656,714.67 8,932,077.86 9,275,907.17 9,574,442.63 94,881,536.46
118
Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash Inflow
Sale on cash 580,840.00 793,360.00 1,176,870.00 1,050,770.00 939,525.00 870,230.00 702,105.00 1,085,080.00 1,234,150.00 911,410.00 860,000.00 1,029,360.00 11,233,700.00
Total Cash Inflow 580,840.00 793,360.00 1,176,870.00 1,050,770.00 939,525.00 870,230.00 702,105.00 1,085,080.00 1,234,150.00 911,410.00 860,000.00 1,029,360.00 11,233,700.00
Cash Outflow
Other Cost of good sold 1,506.34 1,183.16 855.38 1,494.52 1,157.75 1,066.63 997.72 830.44 665.94 997.33 1,273.41 845.72 12,874.34
Selling 14,611.52 6,500.00 6,500.00 10,311.52 6,500.00 6,500.00 14,611.52 6,500.00 6,500.00 10,311.52 6,500.00 6,500.00 101,846.08
General & Administration 272,189.00 232,020.00 232,060.00 235,400.00 232,170.00 231,970.00 232,010.00 232,170.00 234,790.00 231,900.00 231,600.00 231,790.00 2,830,069.00
Interest Expense 128,284.94 127,667.84 127,045.85 126,418.93 125,787.06 125,150.18 124,508.25 123,861.25 123,209.12 122,551.84 121,889.34 121,221.61 1,497,596.20
Tax Expense 0.00 26,377.85 87,415.82 56,626.26 44,853.53 41,573.48 8,488.63 74,224.75 96,089.74 40,839.40 33,352.59 69,917.40 579,759.47
Total Cash Outflow 416,591.80 393,748.85 453,877.05 430,251.23 410,468.34 406,260.29 380,616.12 437,586.44 461,254.81 406,600.09 394,615.34 430,274.73 5,022,145.09
Net Cash from Operating Activities 164,248.20 399,611.15 722,992.95 620,518.77 529,056.66 463,969.71 321,488.88 647,493.56 772,895.19 504,809.91 465,384.66 599,085.27 6,211,554.91
Cash Inflow
Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Purchased Land & Building 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Vehicle 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Office Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Purchased Farm Supply 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Outflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net Cash from Investing Activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Inflow
119
Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Outflow
Principal Payment 77,950.08 78,567.18 79,189.18 79,816.09 80,447.97 81,084.85 81,726.77 82,373.77 83,025.90 83,683.19 84,345.68 85,013.41 977,224.06
Total Cash Outflow 77,950.08 78,567.18 79,189.18 79,816.09 80,447.97 81,084.85 81,726.77 82,373.77 83,025.90 83,683.19 84,345.68 85,013.41 977,224.06
Net Cash from Financing Activities -77,950.08 -78,567.18 -79,189.18 -79,816.09 -80,447.97 -81,084.85 -81,726.77 -82,373.77 -83,025.90 -83,683.19 -84,345.68 -85,013.41 -977,224.06
Net Cash Increase or Decrease 86,298.12 321,043.96 643,803.78 540,702.68 448,608.70 382,884.87 239,762.11 565,119.79 689,869.29 421,126.73 381,038.98 514,071.85 5,234,330.85
Cash Beginning of the month 9,574,442.63 9,660,740.75 9,981,784.71 10,625,588.49 11,166,291.17 11,614,899.86 11,997,784.73 12,237,546.84 12,802,666.62 13,492,535.92 13,913,662.65 14,294,701.62 141,362,645.98
Cash Ending of the month 9,660,740.75 9,981,784.71 10,625,588.49 11,166,291.17 11,614,899.86 11,997,784.73 12,237,546.84 12,802,666.62 13,492,535.92 13,913,662.65 14,294,701.62 14,808,773.48 146,596,976.83
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Current Assets
Cash 90,318.06 203,285.48 507,528.96 265,422.95 493,083.47 474,341.21 416,957.24 643,676.72 662,883.23 680,411.25 908,510.84 1,061,460.74 6,407,880.15
Farm Supply 8,375,850.00 8,260,650.00 8,200,350.00 8,041,950.00 7,983,900.00 7,852,050.00 7,736,850.00 7,649,100.00 7,518,150.00 7,431,300.00 7,314,750.00 7,212,600.00 93,577,500.00
Total Current Assets 8,466,168.06 8,463,935.48 8,707,878.96 8,307,372.95 8,476,983.47 8,326,391.21 8,153,807.24 8,292,776.72 8,181,033.23 8,111,711.25 8,223,260.84 8,274,060.74 99,985,380.15
Fixed Assets
Land & Building 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 102,240,000.00
Equipments 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 7,925,724.00
Office Supply 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 196,536.00
Vehicles 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 31,152,000.00
120
Fee 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 287,040.00
Less : Accumulated
Depreciation 81,386.64 162,773.28 244,159.93 325,546.57 406,933.21 488,319.85 569,706.49 651,093.13 732,479.78 813,866.42 895,253.06 976,639.70 6,348,158.05
Total Fixed Assets 11,735,388.36 11,654,001.72 11,572,615.08 11,491,228.43 11,409,841.79 11,328,455.15 11,247,068.51 11,165,681.87 11,084,295.23 11,002,908.58 10,921,521.94 10,840,135.30 135,453,141.95
Total Assets 20,201,556.42 20,117,937.20 20,280,494.03 19,798,601.39 19,886,825.26 19,654,846.36 19,400,875.75 19,458,458.59 19,265,328.46 19,114,619.83 19,144,782.78 19,114,196.04 235,438,522.10
Current Liabilities
Long-term debt 21,000,000.00 20,900,864.98 20,801,224.37 20,701,075.59 20,600,416.05 20,499,243.15 20,397,554.27 20,295,346.78 20,192,618.02 20,089,365.35 19,985,586.09 19,881,277.56 245,344,572.22
Less : Loan Principal 99,135.02 99,640.61 100,148.78 100,659.54 101,172.90 101,688.88 102,207.50 102,728.75 103,252.67 103,779.26 104,308.53 104,840.51 1,223,562.94
Total Liabilities 20,900,864.98 20,801,224.37 20,701,075.59 20,600,416.05 20,499,243.15 20,397,554.27 20,295,346.78 20,192,618.02 20,089,365.35 19,985,586.09 19,881,277.56 19,776,437.06 244,121,009.28
Owners' Equity
-
Retain Earnings -699,308.56 -683,287.17 -420,581.56 -801,814.67 -612,417.89 -742,707.91 -894,471.03 -734,159.43 -824,036.90 -870,966.26 -736,494.78 -662,241.02 8,682,487.18
-
Total Owners' Equity -699,308.56 -683,287.17 -420,581.56 -801,814.67 -612,417.89 -742,707.91 -894,471.03 -734,159.43 -824,036.90 -870,966.26 -736,494.78 -662,241.02 8,682,487.18
Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Current Assets
Cash 1,067,385.10 1,240,154.78 1,467,633.01 1,630,718.03 1,936,881.69 1,987,260.34 1,983,281.39 2,155,590.13 2,376,865.92 2,544,529.54 2,813,671.76 2,744,526.68 23,948,498.35
Farm Supply 7,060,350.00 6,975,825.00 6,839,850.00 6,687,600.00 6,602,550.00 6,466,050.00 6,297,000.00 6,228,750.00 6,076,500.00 5,957,850.00 5,838,150.00 5,686,425.00
Total Current Assets 8,127,735.10 8,215,979.78 8,307,483.01 8,318,318.03 8,539,431.69 8,453,310.34 8,280,281.39 8,384,340.13 8,453,365.92 8,502,379.54 8,651,821.76 8,430,951.68 100,665,398.35
121
Fixed Assets
Land & Building 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 102,240,000.00
Equipments 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 7,925,724.00
Office Supply 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 196,536.00
Vehicles 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 31,152,000.00
Fee 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 287,040.00
Less : Accumulated Depreciation 1,058,026.34 1,139,412.98 1,220,799.63 1,302,186.27 1,383,572.91 1,464,959.55 1,546,346.19 1,627,732.83 1,709,119.48 1,790,506.12 1,871,892.76 1,953,279.40 18,067,834.45
Total Fixed Assets 10,758,748.66 10,677,362.02 10,595,975.38 10,514,588.73 10,433,202.09 10,351,815.45 10,270,428.81 10,189,042.17 10,107,655.53 10,026,268.88 9,944,882.24 9,863,495.60 123,733,465.55
Total Assets 18,886,483.76 18,893,341.80 18,903,458.39 18,832,906.76 18,972,633.78 18,805,125.79 18,550,710.19 18,573,382.29 18,561,021.44 18,528,648.42 18,596,704.00 18,294,447.28 224,398,863.90
Current Liabilities
Long-term debt 19,776,437.06 19,671,061.86 19,565,149.26 19,458,696.50 19,351,700.83 19,244,159.48 19,136,069.67 19,027,428.60 18,918,233.47 18,808,481.44 18,698,169.67 18,587,295.31 230,242,883.13
Less : Loan Principal 105,375.19 105,912.61 106,452.76 106,995.67 107,541.35 108,089.81 108,641.07 109,195.14 109,752.03 110,311.77 110,874.36 111,439.82 1,300,581.56
Total Liabilities 19,671,061.86 19,565,149.26 19,458,696.50 19,351,700.83 19,244,159.48 19,136,069.67 19,027,428.60 18,918,233.47 18,808,481.44 18,698,169.67 18,587,295.31 18,475,855.50 228,942,301.57
Owners' Equity
-
Retain Earnings -784,578.11 -671,807.46 -555,238.11 -518,794.07 -271,525.70 -330,943.88 -476,718.41 -344,851.17 -247,460.00 -169,521.25 9,408.69 -181,408.22 4,543,437.67
Total Owners' Equity -784,578.11 -671,807.46 -555,238.11 -518,794.07 -271,525.70 -330,943.88 -476,718.41 -344,851.17 -247,460.00 -169,521.25 9,408.69 -181,408.22 - 4,543,437.67
Total Liabilities & Owners' Equity 18,886,483.76 18,893,341.80 18,903,458.39 18,832,906.76 18,972,633.78 18,805,125.79 18,550,710.19 18,573,382.29 18,561,021.44 18,528,648.42 18,596,704.00 18,294,447.28 224,398,863.90
122
Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Current Assets
Cash 3,113,547.38 3,531,315.80 3,665,095.43 4,072,062.28 4,226,605.21 4,429,557.77 4,626,749.55 4,970,658.62 5,144,168.57 5,161,825.45 5,672,675.75 5,817,772.49 54,432,034.29
Farm Supply 5,589,825.00 5,433,225.00 5,259,825.00 5,143,425.00 4,968,825.00 4,853,025.00 4,716,825.00 4,581,225.00 4,406,025.00 4,310,025.00 4,173,825.00 3,941,625.00 57,377,700.00
Total Current Assets 8,703,372.38 8,964,540.80 8,924,920.43 9,215,487.28 9,195,430.21 9,282,582.77 9,343,574.55 9,551,883.62 9,550,193.57 9,471,850.45 9,846,500.75 9,759,397.49 111,809,734.29
Fixed Assets
Land & Building 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 102,240,000.00
Equipments 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 7,925,724.00
Office Supply 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 196,536.00
Vehicles 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 31,152,000.00
Fee 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 287,040.00
Less : Accumulated
Depreciation 2,034,666.04 2,116,052.68 2,197,439.33 2,278,825.97 2,360,212.61 2,441,599.25 2,522,985.89 2,604,372.53 2,685,759.18 2,767,145.82 2,848,532.46 2,929,919.10 29,787,510.85
Total Fixed Assets 9,782,108.96 9,700,722.32 9,619,335.68 9,537,949.03 9,456,562.39 9,375,175.75 9,293,789.11 9,212,402.47 9,131,015.83 9,049,629.18 8,968,242.54 8,886,855.90 112,013,789.15
Total Assets 18,485,481.34 18,665,263.12 18,544,256.10 18,753,436.31 18,651,992.60 18,657,758.52 18,637,363.66 18,764,286.08 18,681,209.39 18,521,479.63 18,814,743.29 18,646,253.39 223,823,523.44
Current Liabilities
Long-term debt 18,475,855.50 18,363,847.34 18,251,267.94 18,138,114.38 18,024,383.74 17,910,073.08 17,795,179.43 17,679,699.82 17,563,631.27 17,446,970.77 17,329,715.30 17,211,861.82 214,190,600.38
Less : Loan Principal 112,008.16 112,579.40 113,153.56 113,730.64 114,310.66 114,893.65 115,479.61 116,068.55 116,660.50 117,255.47 117,853.47 118,454.53 1,382,448.20
Total Liabilities 18,363,847.34 18,251,267.94 18,138,114.38 18,024,383.74 17,910,073.08 17,795,179.43 17,679,699.82 17,563,631.27 17,446,970.77 17,329,715.30 17,211,861.82 17,093,407.30 212,808,152.18
Owners' Equity
Retain Earnings 121,634.00 413,995.18 406,141.72 729,052.57 741,919.52 862,579.09 957,663.83 1,200,654.81 1,234,238.63 1,191,764.33 1,602,881.47 1,552,846.09 11,015,371.26
123
Total Owners' Equity 121,634.00 413,995.18 406,141.72 729,052.57 741,919.52 862,579.09 957,663.83 1,200,654.81 1,234,238.63 1,191,764.33 1,602,881.47 1,552,846.09 11,015,371.26
Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Current Assets
Cash 6,222,808.68 6,593,855.86 6,798,341.24 7,251,768.51 7,422,109.59 7,861,267.45 8,136,339.26 8,155,903.55 8,656,714.67 8,932,077.86 9,275,907.17 9,574,442.63 94,881,536.46
Farm Supply 3,853,875.00 3,678,375.00 3,483,975.00 3,417,150.00 3,155,925.00 3,047,925.00 2,892,675.00 2,655,075.00 2,568,000.00 2,391,825.00 2,196,750.00 2,109,000.00 35,450,550.00
Total Current Assets 10,076,683.68 10,272,230.86 10,282,316.24 10,668,918.51 10,578,034.59 10,909,192.45 11,029,014.26 10,810,978.55 11,224,714.67 11,323,902.86 11,472,657.17 11,683,442.63 130,332,086.46
Fixed Assets
Land & Building 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 102,240,000.00
Equipments 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 7,925,724.00
Office Supply 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 196,536.00
Vehicles 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 31,152,000.00
Fee 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 287,040.00
Less : Accumulated Depreciation 3,011,305.74 3,092,692.38 3,174,079.03 3,255,465.67 3,336,852.31 3,418,238.95 3,499,625.59 3,581,012.23 3,662,398.88 3,743,785.52 3,825,172.16 3,906,558.80 41,507,187.25
Total Fixed Assets 8,805,469.26 8,724,082.62 8,642,695.98 8,561,309.33 8,479,922.69 8,398,536.05 8,317,149.41 8,235,762.77 8,154,376.13 8,072,989.48 7,991,602.84 7,910,216.20 100,294,112.75
Total Assets 18,882,152.93 18,996,313.47 18,925,012.22 19,230,227.84 19,057,957.28 19,307,728.50 19,346,163.67 19,046,741.31 19,379,090.80 19,396,892.35 19,464,260.02 19,593,658.83 230,626,199.21
Current Liabilities
Long-term debt 17,093,407.30 17,022,495.08 16,951,021.48 16,878,982.04 16,806,372.30 16,733,187.72 16,659,423.77 16,585,075.85 16,510,139.35 16,434,609.60 16,358,481.90 16,281,751.53 200,314,947.91
Less : Loan Principal 70,912.21 71,473.60 72,039.44 72,609.75 73,184.57 73,763.95 74,347.92 74,936.50 75,529.75 76,127.70 76,730.37 77,337.82 888,993.59
Total Liabilities 17,022,495.08 16,951,021.48 16,878,982.04 16,806,372.30 16,733,187.72 16,659,423.77 16,585,075.85 16,510,139.35 16,434,609.60 16,358,481.90 16,281,751.53 16,204,413.70 199,425,954.32
Owners' Equity
Retain Earnings 1,859,657.85 2,045,292.00 2,046,030.17 2,423,855.55 2,324,769.56 2,648,304.73 2,761,087.81 2,536,601.96 2,944,481.20 3,038,410.45 3,182,508.49 3,389,245.12 31,200,244.89
Total Owners' Equity 1,859,657.85 2,045,292.00 2,046,030.17 2,423,855.55 2,324,769.56 2,648,304.73 2,761,087.81 2,536,601.96 2,944,481.20 3,038,410.45 3,182,508.49 3,389,245.12 31,200,244.89
Total Liabilities & Owners' Equity 18,882,152.93 18,996,313.47 18,925,012.22 19,230,227.84 19,057,957.28 19,307,728.50 19,346,163.67 19,046,741.31 19,379,090.80 19,396,892.35 19,464,260.02 19,593,658.83 230,626,199.21
Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Asset
Current Assets
Cash 9,660,740.75 9,981,784.71 10,625,588.49 11,166,291.17 11,614,899.86 11,997,784.73 12,237,546.84 12,802,666.62 13,492,535.92 13,913,662.65 14,294,701.62 14,808,773.48 146,596,976.83
Farm Supply 1,866,750.00 1,698,000.00 1,551,750.00 1,333,500.00 1,140,000.00 993,000.00 801,000.00 655,500.00 508,500.00 316,500.00 121,500.00 0.00 10,986,000.00
Total Current Assets 11,527,490.75 11,679,784.71 12,177,338.49 12,499,791.17 12,754,899.86 12,990,784.73 13,038,546.84 13,458,166.62 14,001,035.92 14,230,162.65 14,416,201.62 14,808,773.48 157,582,976.83
Fixed Assets
Land & Building 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 8,520,000.00 102,240,000.00
Equipments 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 660,477.00 7,925,724.00
Office Supply 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 16,378.00 196,536.00
Vehicles 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 2,596,000.00 31,152,000.00
125
Fee 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 23,920.00 287,040.00
Less : Accumulated Depreciation 3,987,945.44 4,069,332.08 4,150,718.73 4,232,105.37 4,313,492.01 4,394,878.65 4,476,265.29 4,557,651.93 4,639,038.58 4,720,425.22 4,801,811.86 4,883,198.50 53,226,863.65
Total Fixed Assets 7,828,829.56 7,747,442.92 7,666,056.28 7,584,669.63 7,503,282.99 7,421,896.35 7,340,509.71 7,259,123.07 7,177,736.43 7,096,349.78 7,014,963.14 6,933,576.50 88,574,436.35
Total Assets 19,356,320.30 19,427,227.63 19,843,394.76 20,084,460.80 20,258,182.86 20,412,681.08 20,379,056.55 20,717,289.69 21,178,772.34 21,326,512.43 21,431,164.77 21,742,349.98 246,157,413.18
Current Liabilities
Long-term debt 16,204,413.70 16,126,463.62 16,047,896.44 15,968,707.26 15,888,891.17 15,808,443.21 15,727,358.36 15,645,631.59 15,563,257.82 15,480,231.92 15,396,548.74 15,312,203.06 189,170,046.91
Less : Loan Principal 77,950.08 78,567.18 79,189.18 79,816.09 80,447.97 81,084.85 81,726.77 82,373.77 83,025.90 83,683.19 84,345.68 85,013.41 977,224.06
Total Liabilities 16,126,463.62 16,047,896.44 15,968,707.26 15,888,891.17 15,808,443.21 15,727,358.36 15,645,631.59 15,563,257.82 15,480,231.92 15,396,548.74 15,312,203.06 15,227,189.65 188,192,822.85
Owners' Equity
Retain Earnings 3,229,856.68 3,379,331.19 3,874,687.50 4,195,569.63 4,449,739.65 4,685,322.72 4,733,424.95 5,154,031.87 5,698,540.42 5,929,963.69 6,118,961.70 6,515,160.33 57,964,590.33
Total Owners' Equity 3,229,856.68 3,379,331.19 3,874,687.50 4,195,569.63 4,449,739.65 4,685,322.72 4,733,424.95 5,154,031.87 5,698,540.42 5,929,963.69 6,118,961.70 6,515,160.33 57,964,590.33
Total Liabilities & Owners' Equity 19,356,320.30 19,427,227.63 19,843,394.76 20,084,460.80 20,258,182.86 20,412,681.08 20,379,056.55 20,717,289.69 21,178,772.34 21,326,512.43 21,431,164.77 21,742,349.98 246,157,413.18
126
5.4 NPV
Net present value equal 3,660,898.67 for 6o months at the discount rate 6.12%
per year.
5.5 IRR
5.6 Conclusion
Daylight Company loan money total 21,000,000 baht from The Siam
Commercial Bank. We have to pay back within 12 years. In term of financial statement,
we have sale volume total 6,000,000 baht which did not gain profit. Additionally, we
get profit at year 2 to year 5 respectively because there are continue to increasing of sale
volume.
127
6.1.2 Economic
Economic has an influence to worldwide and is main factor that affect directly
especially the business. Economic is an indicator to predict such as income, GDP,
standard of living, and growth rate of business. If occur economic problem or income
reduce, people will increase more carefully to spend money many businesses will lose of
sale, that may risk to small and new business and may risk to our business. Especially
agriculture:
1.) Volume of agricultural products has exceeded demand always.
2.) Vegetables are limited by the nature. Durability of low or rotten easily.
3.) Government policy that cannot respond to the needs of all groups involved
appropriately and timely.
From all of these reasons, we solve problems by finding markets for organic
vegetables such as send it to resorts in Ratchaburi province, shop in Bangkok and
surrounding that buy organic vegetables in order to avoid lots of organic vegetables
remain in stock and spoilage because organic vegetables can keep in the refrigerator for 2
weeks.
128
6.1.3 Socio-cultural
The world today, people can communicate around the world. Culture of Europe
and America come to Thailand include about food. So, food of Europe will focus on meat
than vegetables. Therefore we will launch campaign for people in the area of Ratchaburi,
Bangkok and surrounding to encourage them to eat more organic vegetables. We will
inform the benefits of organic vegetables as well.
Our company will hire local people to work with us in order to save labor cost
and distribute income to local community to make them have job and better standard of
living. Each staff has different speed of learning, so some learn quickly but some of
them learn slowly. So, we spend time and cost for staff that learn slowly. In addition,
we evaluate performance every six months. If some staff does not perform their job
well, we may fire them or provide more training. We need to take in getting employees
to add up so, in vegetable farms, it will be delayed because it does not have lots of
labor. We solve this problem by recruit new staff immediately as soon as possible.
Another problem is when we finished training our staff and then they are skillful in
organic vegetables production. Competitors can pull out our staff by offering higher
salaries. So, our company has reward to staff for motivate them to work with us for
long-term. By the way, another problem is our competitors could imitate our products.
So, we try to differentiate from the market by develop modern production methods and
quality to achieve brand royalty. Our products keep in a clean package and also keeping
the freshness as well. We also design the package to save the Global Warming and also
beautiful package.
129
receive indemnity from insurance. We pay attention to The Deves Insurance public
Company Limited. Because of it is an insurance company that owned by the crown
property bureau which is creditable with financial. We prefer SMEs Care insurance
which is covering both building and accessory’s office that fire, lighting or gas
explosion. They calculate the premium from the area that we have area of building at
Bangkok about 11 square yards. So, we need to pay for premium about 2,600 baht per
year. It is cover about 1,100,000 baht of bail. We also have building at Ratchaburi
province, is about 43.75 square yards. So, we need to pay for premium about 1,854 baht
per year. It is cover about 1,500,000 baht of bail.
(Source: http://www.deves.co.th/products/house/products_sme.asp)
hotel and restaurant that located on Bangkok and surrounding. So, it concern about cost
of transportation. If cost of transport is add up, the price of our veggies will add up
according to transportation cost. So, it effect to the price of our product as well. So, we
find the way to maintain cost of transportation by making contract with supplier in long
term to ensure that they will not add up cost of transport when fuel price are increase.
Moreover, we also apply experiment from The Royal Chitralada Projects that they use
diesohol with machine in order to save fuel. The machine can work well and also save
cost at the same time. So, we apply this experiment with a tractor to reduce cost of fuel.
Additionally, we choose a car that can use with both fuel and gas to save the cost when
fuel price is increase. So, we choose Triton that it can use both fuel and gas.
(Source:http://www.thaigoodview.com/library/contest2551/science04/85/2/energy/html/gasohol.html)
Responsibility of outsider
6.2.4.1 Health
Our company has social insurance for our employees because of according to the
law that our companies have more than one staff, so we have to apply social insurance.
133
The social security are insurance benefits to staff in case of injury or illness, disability,
die, maternity, children welfare, old age, and unemployed. By the way, if employee
have less of injure or illness or accident during work, our company have medical box
for first aid.
7 benefits for insured
Department of public welfare have responsibility about take care and protect
employee in the company, and in the company should have employees more than 1
person. When the employees have an injury, disability, and dies but not as work
including confined, welfare of children, old age, and unemployment of social security
act. These benefits will receive the following benefits in each case.
1. Case of injury or illness, not because of work
The employee can admit in the hospital that specify in right certificate. The
insured have not to pay for treatment, but in emergency case, the insured cannot
treatment in the hospital that specify in right certificate, he should treatment in any of
hospital, and the relative of insured should tell the hospital that specify in right
certification immediately. In medical expense, insured can withdrawal medical service
actually paid within 72 hours.
2. Case of disability, not because of work
Benefits of insured are
2.1 Receive medical treatment actually paid that not exceed 2,000 Baht
2.2 Receive compensation for lack of income per month 50 percent of
wage forever.
2.3 Receive cost of rehabilitation process of disability of body, mind, and
occupation in the rule of right certificate actually paid not exceed
40,000 Baht.
3. Case of die, not because of work
Benefits of insured are
3.1 Managing funeral are receive the funeral 40,000 Baht
3.2 Decadences of decades have received subvention as follows
3.2.1 Case of insured contribution more than 3 years, but not
exceed 10 years, decadence or person entitled receive
134
6.2.4.2 Safety
Our company has a good safety for everyone in company. For example, we have
guard for take care and observe unusual thing in every area of the company and farm.
We keep the importance information in security box, for reduce risk someone want to
steal the information, and we avoid to keep more money in the safe, but we keep it in
the bank.
Interest 6.22%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Sales 6,029,496.00 7,268,354.00 8,811,280.00 9,554,540.00 11,233,700.00
Cost of goods sold 1,343,790.69 1,537,001.92 1,756,342.83 1,844,388.19 2,121,874.34
Gross income 4,685,705.31 5,731,352.08 7,054,937.17 7,710,151.81 9,111,825.66
Operating expense 3,948,954.78 3,899,954.78 3,904,554.78 3,906,754.78 3,908,554.78
Operating income 736,750.53 1,831,397.30 3,150,382.39 3,803,397.03 5,203,270.88
Interest expense 1,271,921.97 1,194,092.43 1,111,281.46 1,023,170.25 929,419.55
EBIT -535,171.44 637,304.87 2,039,100.93 2,780,226.78 4,273,851.33
Income tax 146,186.02 174,340.35 321,622.77 451,501.43 657,910.13
Net income -681,357.46 462,964.53 1,717,478.15 2,328,725.35 3,615,941.20
Interest 6.27%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Sales 6,029,496.00 7,268,354.00 8,811,280.00 9,554,540.00 11,233,700.00
Cost of goods sold 1,343,790.69 1,537,001.92 1,756,342.83 1,844,388.19 2,121,874.34
Gross income 4,685,705.31 5,731,352.08 7,054,937.17 7,710,151.81 9,111,825.66
Operating expense 3,948,954.78 3,899,954.78 3,904,554.78 3,906,754.78 3,908,554.78
Operating income 736,750.53 1,831,397.30 3,150,382.39 3,803,397.03 5,203,270.88
Interest expense 1,271,921.97 1,194,092.43 1,111,281.46 1,023,170.25 929,419.55
EBIT -535,171.44 637,304.87 2,039,100.93 2,780,226.78 4,273,851.33
Income tax 146,186.02 174,340.35 321,622.77 451,501.43 657,910.13
Net income -681,357.46 462,964.53 1,717,478.15 2,328,725.35 3,615,941.20
Expense increase 5%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Sales 6,029,496.00 7,268,354.00 8,811,280.00 9,554,540.00 11,233,700.00
Cost of goods sold 1,343,790.69 1,537,001.92 1,756,342.83 1,844,388.19 2,121,874.34
Gross income 4,685,705.31 5,731,352.08 7,054,937.17 7,710,151.81 9,111,825.66
Operating expense 4,097,570.53 4,046,120.53 4,050,950.53 4,053,260.53 4,055,150.53
Operating income 588,134.78 1,685,231.55 3,003,986.64 3,656,891.28 5,056,675.13
Interest expense 1,251,257.32 1,174,238.70 1,092,372.06 1,585,826.67 1,497,596.20
EBIT -663,122.54 510,992.84 1,911,614.57 2,071,064.61 3,559,078.92
Income tax 137,025.65 161,942.80 307,185.12 364,432.20 559,921.11
Net income -800,148.19 349,050.04 1,604,429.46 1,706,632.40 2,999,157.81
6.3 Conclusion
Nowadays people have to take care their health more than the past, sometimes it
make easy to selling our product.
At the same time we have many external risks for example in the case of
politics, we have risk from red shirt and yellow shirt, and it makes people less out of the
house and less of purchase too. In the case of economic the customer less of purchase
too because of high standard of living, it make customer want to save the money for
purchase others for purchasing something importance than our products. In the case of
socio-cultural, some cultural value people consumer meat more than vegetable, it makes
less to purchase too.
Our company also has internal risk for example in the case of strategic risk; our
company pays a lot of money for training our employee for make efficiency of the
employee. In the case of operation risk, we have insurance of fire, insurance of logistic
and insurance risk of accidence for logistics, every insurance make for less of
expenditure because of when we have some accidence, we will have a trader insurance
pay for that accidence.
For the compliance risk, our company must to take care about health of our
employees for example we have social insurance for our employees, it has seven
benefits for support our employees such as case of die, case of disability, case of injury
or illness, etc and we have safety for protected our asset and protected our employees.
146
Chapter 7 Summary
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