Ariel India struck a chord last year with their #SharetheLoad

campaign which quickly became a movement. They launched a

poignant video in January 2019 which showed a harassed mom
cleaning up after her son, who learnt that her daughter wanted to
quit her job because her husband was incapable of helping her with
household chores. The lady then realized that she was making the
same mistake with her son and proceeded to teach him how to do
his laundry.
This video received over 9 Million views and an outstanding
response from all over the country. Ariel too got a large number of
celebrities and influencers to take part in their campaign such as
Shifa Merchant, Rajkumar Rao and many others. That’s a
multichannel marketing campaign if there ever was one!

The above video by Social Samosa is among the best social media case
studies of how KFC India has boosted its social media presence in the
country. KFC is among the famous global restaurant chain brands. It's the
number one restaurant brand on social media in India. KFC is increasing
their online presence on social media platforms for their brand
awareness. Objective - The primary objective of this social media marketing
campaign was to increase the sale of their product in India and to appeal
and to target young audience by involving apps like Radio KFC RK Hunt,
Designing their own bucket campaign, Currycature, and Wow Menu option.
They wanted to develop their brand engagement. Execution - 3000 people
around 30 Indian cities have participated in this competition. “Radio KFC RJ
Hunt” was a social media campaign to promote KFC brand’s in-house radio
channel. For the execution, the fans recorded their voices over the internet
with the Facebook app and were provided with the analog radio experience.
Design your own bucket” campaign was their another execution where the
participants came up with their colorful and creative KFC buckets. They
received 5500 entries in total. They also introduced bucket entries with
Sachin's picture on the KFC bucket on the day when he retired.

 As per the results of the social media campaign, KFC was featured by
Social Baker as among the top 5 socially devoted brands.
  The overall positive sentiment of their Facebook page grew from
6.2% to 93.8%.
 Their engagement rate increased the sector average thrice.
 KFC was placed among the five fastest growing social media brands in
India.

The above video by British Airways is among the top emotional best digital
marketing campaigns which shows the journey of a British Airways crew
member who fell in love with India and formed a deep bond with India.
Indians are full of emotions. The airline brand, British Airways has released a
new digital marketing campaign titled as “Fuelled by Love.” The campaign
showcased a real-life example of a British Airways cabin crew who have
experienced once in a lifetime experience in India during her first flight to
India. The main subject of the campaign and the story was that “while the
service is driven by purpose and efficiency, but the true care is only fuelled
by love.” SapientNitro created the film. The cabin crew meets an Indian
passenger and develops a special bond with her. She later visited the
passenger’s house in India and is amazed by the hospitality and care which
she received. With this digital marketing campaign, the airline company
announced a special three-day offer for its customers from India to London
with exclusive fares starting from INR 53,542 and INR 1,45,517 in economy
class and business class respectively. The offer was valid for a specific time-
period between February 2 to 4, and for outbound travel period till 30th
June.

Results
This campaign was among the best digital marketing campaigns that have
shown the two cultures coming together brilliantly. The video went live on
the official website of the British Airways on February 2, 2016, and was
promoted to the social media channels including Facebook, Twitter, Google
Plus, and YouTube. The campaign won an award in the US and had gone
viral and touched many lives. It has crossed 3.9 million views on YouTube
channel, and the emotions in the video can leave you in tears.

The above video by Vicks India is a digital marketing campaign

#TouchOfCare, launched by Vicks in India which urges rethink of what
makes a family. Vicks has launched the digital marketing campaign in India
titles as “#TouchOfCare” challenging the viewers to redefine the meaning of
a family in today’s society while reaffirming the importance and touch of
care. Publicis Singapore created the campaign, with Orphan Gayatri's story.
The film has captures how a transgender woman, Gauri, cared for Gayatri
against all odds and challenges she faced from society. The film was
launched in India in March 2017 which reinforces the brand’s belief in the
power of care. The campaign shows how two people not connected with
blood, can end up being a happy family through love and care. The
campaign was uploaded on YouTube on 30th March and gained now more
than 9.7 million views. The goal of the campaign was to make people
recognize that everyone has a right to love and care and have a family. It
was promoted across all digital and social media channels. Here is what
shared on Twitter.