Online Retailer Longshot Apparel Rides Wave of Exploding E-Commerce Retail

Sales

Longshot Apparel, a new online clothing retailer targeting the tall men’s market, launches its online
store against a backdrop of booming ecommerce results.

Seattle, WA, February 17, 2011 --(PR.com)-- Longshot Apparel, a new online clothing retailer targeting
the tall men's market, has launched its online store against a backdrop of booming holiday ecommerce
results. The company, which focuses on “taking the big out of big and tall” by creating well-styled,
ready-to-wear casual tall shirts designed specifically for the tall man, notes that online retail spending for
the entire November-December 2010 holiday season reached $32.6 billion, a 12% increase versus last
year and an all-time record for the season (comScore). One of the brightest spots within the retail industry
was specifically in the men's clothing business, up 10.5% over last year (SpendingPulse).

“Over the past year we have spoken with hundreds of tall men about shopping for clothing. What we have
found is that tall guys can't find clothing that fits and they don't want to go into stores to look for it,” says
co-founder and “chief tall guy” Mark Tindall. “The data shows that increasingly men prefer to shop
online rather than brave a store.” A comScore report from March 2010 showed that 68% of purchases
from men were on pure-play websites, compared with 53% for women. “We know that once men find
something that they like, they buy,” says Tindall. According to Unity Marketing affluent men (top 20%
HH income) spend more online averaging $3,970 during the fourth quarter of 2009 compared with $1,958
for women.

The company created its unique “Tailored Taller” fit from the ground up. “We had to start from scratch to
redefine our fit for the tall, lean guy,” says Susan Clare, one of the partners and an ex-marketing
executive from Adidas. “We developed our own fit formula. Other brands simply make the shirt bigger
all over rather than addressing the specific needs of someone who is tall and fit.” Longshot Apparel's first
product, The Lawson Shirt, is designed and manufactured in the United States from Thomas Mason
Italian fabric and compares in style and quality to brands such as Thomas Pink, Paul Smith and
Faconnable.

Based in Seattle, Longshot was started by three former Microsoft, Adidas and Nike marketing executives
personally impacted by the lack of well-fitting shirts for tall, fit men. The company offers its products
exclusively via their online store. Free shipping and returns is part of the superior customer service the
brand offers. “Isn't it about time we start treating the tall, fit man with the respect he's due?” says Tindall,
who stands 6'3” tall.

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Contact Information:
Longshot Apparel
Mark Tindall
206-790-9759
mark@longshotapparel.com
www.tallshirts.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/292633

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