Post Show

Report
June 2007

Part of the global Automechanika Network

12 Simon Court Saltram Crescent
Maida Vale London
Tel: +44 (0) 208 968 7184
Fax: +44 (0) 208 960 0158
Email: alan@mediamatters-inc.com
Market Background
The automotive aftermarket in the region is very strong Iran, Russia, Iraq, Libya, Tanzania were among the top
Independent with automotive trade growth in the region a result of
increasing domestic and regional demand for vehicles and
markets for UAE exporters of automotive parts and
accessories.
Audit & Report related goods and services.
Dubai's political stability and strategic location within the
Dubai's imports of vehicles and automobile parts Middle East has helped it emerge as regional headquarters
exceed US$4.6 billion per year. Trade in the automotive for many international market players in the automotive
sector amounted to US$6.6 billion in 2005 and imports aftermarket.
Automechanika Network account for 70.6 per cent of the total. The share of
re-exports is 29.1 per cent. Dubai's own output in the
• Argentina automotive sector is almost non-existent and its trade in
vehicles and spares parts relies on imports.
• Canada
• Frankfurt Vehicles, both passenger and commercial, account for
74.6 per cent of the total automotive trade, while spare
• Istanbul parts and accessories have 22.3 per cent share. Imports
• Malaysia grew 30 per cent annually between 2001 and 2005, while
the re-export business increased 60 per cent during the
• Mexico last five years.
• Middle East Imports of spare parts and accessories rose 19 per cent
• Moscow per year during the same period, while re-exports grew by
• Roma 23 per cent. In 2005, re-exports of spare parts and
accessories represented almost 70 per cent of imports.
• Shanghai
• St. Petersburg Japanese, German, Swedish and American vehicle
manufacturers dominated the Dubai market. Qatar, Libya,
• Thailand Iran, Afghanistan and Iraq were top destinations for
vehicles arriving in the emirate for re-export.

Contents of this report:

Market background
Show profile
Supporting agencies
1
Show Profile
1 Number of years show has run: 5 years
Floor space occupied: 10,886 sqm net
2
Date: 27th-29th May 2007, Dubai International Convention & Exhibition Centre Halls 1-6

Exhibitor country analysis 2 Show Opened by:

H.E. Khalid A bin Sulayem: Director General of Dubai Tourism and Commerce Marketing
Exhibitor research 2

Exhibitors Visitors
Visitor research 3
Number of Exhibitors: 811 Total Visitor Attendance 14,412

Conference 3 Country Pavilions: 13 Net Visitors 7,585

(Excludes VIP delegations)
Visitor promotions 4 Exhibiting Countries: 44 Av Days Attended 1.9
Page 2

Organiser Supporting Associations Exhibitor Profile

Messe Frankfurt is the world's
second largest organiser,
employing over 1,250 people.
As well as its head office at the
Fairground in Frankfurt, it has
14 subsidiaries, 5 branch offices,
and 50 foreign representatives
spanning 151 countries.
Messe Frankfurt Middle East
organises fourteen major trade
fairs and one consumer show
every year at the Dubai
International Convention &
Exhibition Centre.
AAAA The Australian Automotive Aftermarket Association Manufacturers, Dealers and Distributors of:
AIEC Automotive Industry Export Council South Africa
ASA Federal Association of the Manufacturers and Parts & Systems
Importers of Automobile Service Equipment Germany Car & Truck Parts & components of the drive,
BPG Brand Owners Protection Group United Arab Emirates chassis, body, electrics, and electronic groups.
CEPEX Tunisian Export Promotion Centre
EGEA European Garage Equipment Association Belgium Systems and Modules of the interior, exterior,
drive, drive dynamics, and electronic control
JAPIA Japan Auto Parts Industries Association
ME Maison de L'exportateur Tunisie Tunisia groups
NAACAM National Association of Automotive Component
and Allied Manufacturers South Africa Accessories & Tuning
PAAPAM Pakistan Association of Auto Parts and Vehicle accessories, special equipment, tuning,
Accessories Manufacturers performance systems, design refinement
PROMPEX Peruvian Export Promotion Agency
SERNAUTO Spanish Automotive Equipment and Repair & Maintenance
Components Manufacturers Association Equipment for vehicle service and repair,
SINDIPECAS Brazilian Autoparts Manufacturers
Association
bodywork repair and painting. Garage
SMA Singapore Manufacturer Federation construction and Management.
TIA Tire Industry Association Canada
TVMA Taiwan Transportation Vehicle Manufacturers Service Station and Car Wash
Association Service station equipment, care and car wash.
ZDK German Federation for Motor Trades and Repairs
EAFA Egyptian Auto Feeders Association
EEA Egyptian Exporters Association

Contact Exhibitor Countries

Messe Frankfurt Middle East Argentina 1 New Zealand 1
Australia 20 Oman 1
PO Box 26761 Belgium 1 Pakistan 7
Dubai, United Arab Emirates Brazil 24 Peru 5
Tel. +971 4 3380102
Country Pavilions
Canada 1 Poland 2
Fax +971 4 3380041 China 276 Russia 2
Website Czech Republic 1 Saudi Arabia 2
Egypt 8 Serbia 1
http://www.messefrankfurtme.com
Email
• Australia • Peru France 3 Singapore 14
info@uae.messefrankfurt.com • Brazil • Singapore Germany 38 Slovenia 1
Greece 2 South Africa 2
• Egypt • Taiwan Hong Kong 5 South Korea 11
www.automechanikame.com • Germany • Thailand India 31 Spain 12
Indonesia 1 Switzerland 1
• Italy • Tunisia Iran 1 Syria 2
Mr Michael Dehn • Japan • Turkey Italy
Japan
58
10
Taiwan
Thailand
60
29
Group Exhibition Manager • Pakistan Jordan 1 Tunisia 14
Kuwait 1 Turkey 46
Michael.Dehn@ Luxembourg 1 UAE 79
uae.messefrankfurt.com Malaysia 10 UK 5
Netherlands 1 USA 19

Exhibitors view of Exhibition

Dates 2008
1st-3rd June 2008, Dubai
International Convention &
Exhibition Centre
92% of exhibitors are likely to return to the
show in future years Success of Exhibiting
80% of exhibitors stated that their overall objectives
Two main reasons for exhibiting were to: had been met

Venue
The Dubai International
Convention & Exhibition Centre is
the Gulf’s most modern, purpose
built exhibition centre with all the
facilities expected of an interna-
tional exhibition venue.
The venue is very close to the
Dubai International Airport, which
has daily flights to all regional
business centres as well as
extensive international
connections.
The venue is conveniently placed
for all the major hotels in the city.
62% Seek contacts for future business
39% Meet existing clients or partners
Other reasons:
38% Launch or display new product / innovations
38% Gain impression of Middle East market
26% Meet with colleagues in the industry
21% Monitor competitors
14% Sell immediately at the show
89% of exhibitors stated that the show had been
successful in allowing them to cultivate relations
with existing clients in the region
89% of exhibitors were able to gain valuable market
intelligence at the show
80% had met or surpassed their overall objectives
in terms of establishing contacts for future sales
70% of exhibitors stated that the number of visitors
met or surpassed expectations.
71% of exhibitors stated that the quality of visitors
met or surpassed expectations
78% of exhibitors stated that the show had been
successful in raising the profile of their company
Post Show Report Page 3

Visitors’ view of Exhibition Visitor Profile

Purchasing Behaviour Other Actions Taken Wholesalers, distributors, traders,
managers, owners, industry
Results from independent survey conducted on site Ask for quote/specification 52% professionals and producers from
by Media Matters amongst visitors. Sample 1,075 Take away literature 28% the following industries:
Request sales visit 27%
91% of registered visitors are directly Discuss becoming an agent 23% Spare parts and accessories
involved in purchasing products & services Confirm / place order 13% Car repair shops
displayed at the show Service stations
Production of vehicle fittings
73% of registered visitors claim to be prime 79% of visitors stated that they would keep and use (OEM)
decision maker the show catalogue Car manufacturing
Fleet management
78% of visitors met or expected to do business 81% of visitors came across a new product of Organisations/ associations
with a current supplier whilst at the show interest to them at the show Car trade
Garage equipment and tools
74% of visitors met or expected to do business 94% of visitors stated that attending the event Officials / Public authorities
with a new supplier whilst at the show was a good and productive use of their time University / College / Polytechnics

95% of visitors would recommend attending the

event to a colleague of friend

73% of visitors predict that the prospects of the Visitor Profile by

industry as a whole in the region will increase in the
next year
Country
UAE 58.59
94% of visitors stated that this was an important
industry event
Visitor Reasons for Attending Saudi Arabia
Bahrain
Kuwait
92% said that their future work and knowledge Keep up to date with products / trends 50%
Qatar
had been enhanced by attending the event Obtain general information / literature 37%
Oman
Meet new / potential business partners 32%
91% of visitors stated that they would return to the To find a specific product or service 22%
To see a specific business supplier 21% Other GCC 8.71
show when it was next held
Meet existing business partners 20%
Meet up with colleagues in the industry 16% Rest of World 32.70

Visitor Products of Interest Conference

Visitors’ Attendance Profile Percent (multiple response) %
Automechanika Middle East in
collaboration with INC Global
Attended the show for the first time 63% Passenger Cars 28.46
presented the 2nd Middle East
Attended the show in previous years 37% Engine, Transmission, Exhaust 28.40
Auto & Aftermarket Industry
Trucks 19.72
Conference 2007.
Attended on one day only 39% Body, Equipment, Hardware, Fittings 19.54
Attended on multiple days 61% Axles, Steering, Brakes, Wheels 18.28
Speakers included:
Automotive Electrics, Lamps, Cables 15.81
Accessories 11.06
Brad Bourland,
Workshop equipment, lifting gear, 10.66
Samba Financial Group
tyre service
Vehicle service and repair tools 10.28 Ravi Kumar,
Interior: Equipment, Air-conditioning 8.81 KAPICO Group (Kuwait)
Threads, Locking Elements, 8.16
Visitors’ Nature of Business Roller Bearings
Motor sport related products 7.73
Gene Williams, Auto Strategies
International Inc. (USA)
Tyres 7.72 KT Govindrajan,
Percent (multiple response) % Exterior: Body, windows, lamps 7.15 V-KOOL Emirates
Drive: Power unit, chassis 7.01
Spare Parts Dealer-Wholesaler 27.79 Lubricants, consumables 6.21 Mr. Ian Godfrey &
Importer/Exporter/Distributor 22.15 Testing & Measuring 5.24 Mr. Steve Bartholomew,
Spare Parts Dealer-Retailer 15.90 Washing facilities and equipment 5.01 CIP Development (UK)
Manufacturer 14.04 Reconditioned Parts 4.72
Car Dealer 5.87 Tuning, performance systems 4.69 Roland Vogt
Tyre/Battery Dealer 4.78 Painting & Anti-corrosion 3.91 Fleet Company GmbH
Tuning & Performance Centre 3.73 Bodywork repair 3.87 Yasuo Aoki
Petrol Station 0.94 Disposal & Recycling 3.07 Japan Auto Parts Industries;
Government (Pre-reg only) 0.78 Passenger car trailers 2.99
University 0.75 Gasoline charging systems 2.04 Dr. Arup K. Chandra
Other 9.52 Other 5.49 Apollo Tyres Ltd. (INDIA)
Post Show Report Page 4

Visitor Promotions — All press releases were also available on the

Based on organiser’s statements
Principle Target areas for Visitor Promotion:
The Gulf States such as the UAE, Saudi Arabia, Kuwait,
Bahrain, Qatar, Oman and the wider Middle East like
Lebanon, Jordan, Syria, Yemen and Iran.
Other targeted regions included Africa, the
Indian sub-continent and the countries of the CIS.
Trade Magazines and Professional
Associations
Automechanika Middle East worked with an
extensive list of International as well as local
Trade publications and Professional Associations
including:
EKIP Media Tires & Parts Magazine, Equip 2007,
Motor Source Taiwan 2007, Motor Trader Asia
2007, Auto Bharti, Automotive Engineer & Trader,
Asean & Thailand Automotive Guide, Daye
Yayincilik San Tic Ltd Sti, Brazil Autoparts ME
edition, Notiziario Motoristico, Aftermarket
International, Asia Pacific Transportation,
Top Performance Magazine, Gulf Industry.
. mailed out to related Messe Frankfurt regional
Newspapers: Automechanika advertised
extensively in the leading Arabic and English
newspapers throughout the Gulf region
specifically, and Pan Arab generally. Gulf News,
Khaleej Times, Emirates Today, Emarat Al Youm,
Al Sharq, Al Bayan and Hamshari
Magazine Inserts: 25,000 visitor tickets were
inserted into the following leading magazines in
the build up to the show: Gulf Construction,
Gulf Industry, Top Performance Magazine and
Tires & Parts Magazine.
Website: The Automechanika website attracts
over 9000 unique visitors per calendar month.
Press Releases: Momentum were the public
relations agency working on Automechanika
Middle East. An extensive PR campaign over a
period of 10 months was carried out in the Gulf
Region in both English and Arabic were targeted
as well as weekly and monthly trade and busi-
ness publications. All press releases were also
posted on various business Websites across the
region such as AME Info, Strategy, TradeArabia
and Zawya as well as the Emirates News Agency
distribution service and the Bahrain News Agency
distribution service.
Automechanika website. Extensive press coverage Exhibitor Quotes
was achieved pre, during and post the exhibition
and conference. Around US$280,000 of media ‘For Siyam Radiator it was our 2nd
value was achieved during the PR campaign period. participation in Automechanika Dubai,
and we do believe that this show will
Radio: Extensive advertising on the local radio was become one of the major shows for
spare parts in the world as we can feel
undertaken in the run up to the show. Radio adverts how important it becomes show after
in three languages; English, Arabic and Urdu were
show...This year the show expanded
used to target the local population and aired on amazingly, in the number and quality
Dubai Eye, Awaaz and Al Arabiya. Extensive of visitors and exhibitors. Now we can
interviews were conducted with the Show Manager, say that there is a new show which will
exhibitors and speakers at Automechanika, both be a must for our company beside
Automechanika Frankfurt -
before the exhibition and also during the show.
its Automechanika in Dubai.’
Television: Extensive TV coverage was obtained Ali Siyam: Manager Siyam Group
through Dubai TV, City & and other regional TV
stations in the build up to, and during the exhibition.
‘The show provides us with a global
platform to accentuate our presence
Internet Promotion: Banner adverts ran on the and source valuable sales leads. The
websites of Info Trade Media, Media Overseas Co. quality of the majority of visitors is
extremely professional and hence
Ltd., Business Intelligence Middle East and Asia
guarantees us good business in these
Pacific Trade news.
three days. There is a noticeable
increase in the number of visitors as
Mailings: 30,000 visitor tickets were mailed out to compared to last year; they come from
Messe Frankfurt and Partner regional and local all over the Middle East, India,
databases. 13,000 Show Preview Newsletters were Pakistan and China. Our on-going
support to Automechanika Middle East
databases. will be evident next year too.’
Lazhar Bannour: Director of the
E Mail Campaigns: Sent out to targeted addresses
Tunisian Trade Office in Dubai CEPEX
in the weeks leading up to the show, with specific
end-user messages related to the show. In total, ‘Our experience en Automechanika
over 200,000 emails were sent across the Middle Middle East 2007 has been
East and Africa regions. The emails in HTML format extraordinary beneficial and we are
were sent out to the databases of Messe Frankfurt, completely satisfied with results we
ArabianBusiness.com, Africanbusiness.com. obtained trough our participation. In
the previous years we participated in
Personalised HTML’s were broadcasted by leading
other exhibitions in the Dubai, but the
exhibitors to their regional and international results were completely less than the
databases. ones we had in Automechanika
2007… and we believe that in the near
Personal Invitations and VIP Invitations: future Automechanika Middle East will
300 were posted out to buyers nominated by the become the second most important
exhibitors and Consulate Generals and Embassy’s exhibition in the world after
Automechanika Frankfurt.’
in the region.
David Fernandez Pablo: General
Exhibitor Invitations: 22,465 visitor invitations with Manager L&D Aromaticos
the exhibitor logos overprinted were posted to all
exhibitors in order for them to personally invite their ‘The show has been organized
customers. exceedingly well. Many visitors,
numerous potential sales leads, and
Outdoor Directional Signage: In the days leading helps us to source market intelligence.
up to and during the exhibition, high profile outdoor We see the show growing more next
directional signage was strategically placed close year and we will be back for sure.’
to (and around) the Dubai International Convention Masahiro Shiiya: Deputy General
and Exhibition Centre. Manager Aisin Seiki Com Ltd

‘We have been exhibiting since last 5

years. We get potential contacts from
Background all over the Middle East, namely, Iran,
Syria, Egypt, Kuwait, Qatar and
Media Matters is an independent market research company specialising in providing independent data for International Bahrain. The response is very good
exhibitions. Media Matters was founded in 1988 and currently works for most of the major organisers based in Europe. from the visitors, traders and suppliers
Central Asia. Middle East. Far East. North and South America. all under one roof who give us good
business. It is the best show in the
Details can be found on our web site: www.mediamatters-inc.com Tel: +44 (0) 208 968 7184 automobile industry in GCC. It is the
ideal business hub for Asian and GCC
Whilst the visitors and exhibitor research have been commissioned by the organiser, the results are verifiably countries.
independent. Research conforms to the standards of the Market Research Society of Great Britain.
Bimal Gandhi: Sales and Service
Visitor Audit Media Matters provides computerised on-line and on-site visitor registration systems for events. This Engineer FAG Middle East
show ran a computerised entry system. The number of registered visitors was audited by Media Matters in line with the
broad guidelines set by UFI ‘300 new customers visited us.
1000,000 USD order confirmed on the
Exhibitor Survey The survey is distributed to ALL exhibitors on site. Completed questionnaires are collected prior to show. We have already booked our
show close. stand for next year. The show is
extremely good and professional’
Visitor Survey The visitor survey is conducted on site. The methodology is supervised self completion.
Terry Tao: Marketing and New
Data Processing The questionnaires are in the sole possession of Media Matters at all times. Development Manager China and
Data processing is carried out at our facilities in the UK, using standard market research industry software (SNAP) Canton Clutch Co. Ltd