Based on the title above today I will present the type of promotion

conducted by Malaika hotels to attract customers abroad and within

the country. The priority or target customer of this hotel is a Muslim
customer because the concept of this hotel is Muslim friendly.
however, other customers can also stay or choose this hotel as their
holiday place to experience the uniqueness and Islamic features in this
hotel that can provide a new experience

The first method we use to promote Malaika hotel is by using print

media.
examples of this print media are newspapers and magazines. Why we
use print media? It is because print media does not use much cost.
Therefore, we can save costs and use it for other promotional methods
and the use of newspapers and magazines can target consumers
widely. Users will be more interested in the pictures that are included
with interesting writing. Examples of magazines used to market
Malaika hotel services are

Next, we also use the electronic media method. For your information,
all advertising on television and radio broadcasts can accord a huge
impact on a business. Therefore, Malaika hotels see this method as an
opportunity to promote our services. Television advertising can give a
true picture of our hotels like a variety of bedrooms, Muslimah pool,
and Muslimah gym. We also make a small investment by being a
sponsor of well-known programs. Therefore, the winner of the reality
program can enjoy a holiday at the Malaika hotel for free. By using
this plan we can increase sales and this hotel will be well-known by
everyone.

In the modern world, online advertising is a must for any business

owner. Malaika hotel has made an official website to promote our
hotel with mobile-friendly features .what is mobile friendly? Mobile
friendly is a facility provided to customers who want to survey this
hotel. Customers can open the site and make room bookings using the
official website just by using a mobile phone. On the website there are
also some details such as room prices, facilities provided such as air
conditioning as well as attractive promotions such as free parking and
free breakfast. We have also opened official social media accounts
like Twitter, Facebook, and Instagram. Through this account,
customers can make further inquiries about the hotel and give
feedback through our services
we also agree with OTA .what is OTA? OTA are agencies such as
Traveloka, Expedia and, Trivago that help promotes hotels and
compare prices for consumer preferences.

Last but not least, Malaika hotel has decided to use transit ads to
promote our hotel. Transit ads are ads that are placed in or on public
transportation or in public transportation areas.
Therefore, we intend to advertise our hotel in the airport area because
it can attract, more tourists from abroad and within the country.