1884 Birth of Dabur

1896 Setting up a manufacturing plant

Early 1900s Ayurvedic medicines
1919 Establishment of research laboratories
1920 Expands further
1936 Dabur India (Dr. S.K. Burman) Pvt. Ltd.
1972 Shift to Delhi
1979 Sahibabad factory / Dabur Research Foundation
1986 Public Limited Company
1992 Joint venture with Agrolimen of Spain
1993 Cancer treatment
1994 Public issues
1995 Joint Ventures
1996 3 separate divisions
1997 Foods Division / Project STARS
1998 Professionals to manage the Company
2000 Turnover of Rs.1,000 crores
2003 Dabur demerges Pharma Business
2005 Dabur aquires Balsara
2005 Dabur announces Bonus after 12 years
Dabur crosses $2 Bin market Cap, adopts US
2006
GAAP
2006 Approves FCCB/GDR/ADR up to $200 million
2007 Celebrating 10 years of Real
2007 Foray into organised retail
2007 Dabur Foods Merged With Dabur India
2008 Acquires Fem Care Pharma

Dabur Red Toothpaste joins 'Billion Rupee

2009
Brand' club

http://www.dabur.com/About%20Dabur-History#
Dabur At-a-Glance

Dabur India Limited has marked its presence with significant achievements and today commands
a market leadership status. Our story of success is based on dedication to nature, corporate and
process hygiene, dynamic leadership and commitment to our partners and stakeholders. The
results of our policies and initiatives speak for themselves.

 Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)
 3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer
Health Division (CHD) and International Business Division (IBD)
 3 Subsidiary Group companies - Dabur International, Fem Care
Pharma and newu and 8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur
Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care
(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-
UAE), Weikfield International (UAE) and Jaquline Inc. (USA).
 17 ultra-modern manufacturing units spread around the globe
 Products marketed in over 60 countries
 Wide and deep market penetration with 50 C&F agents, more than 5000
distributors and over2.8 million retail outlets all over India
Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrum
through four distinct business portfolios of Personal Care, Health Care, Home Care & Foods
 Master brands:
 Dabur - Ayurvedic healthcare products
 Vatika - Premium hair care
 Hajmola - Tasty digestives
 Réal - Fruit juices & beverages
 Fem - Fairness bleaches & skin care products
 9 Billion-Rupee brands: Dabur Amla, Dabur
Chyawanprash,Vatika, Réal, Dabur Red Toothpaste, Dabur
Lal Dant Manjan,Babool, Hajmola and Dabur Honey
 Strategic positioning of Honey as food product, leading to
market leadership (over 75%) in branded honey market
 Dabur Chyawanprash the largest selling Ayurvedic medicine
with over 65% market share.
 Vatika Shampoo has been the fastest selling shampoo brand in
India for three years in a row
 Hajmola tablets in command with 60% market share of digestive
tablets category. About 2.5 crore Hajmola tablets are
 consumed in India every day
 Leader in herbal digestives with 90% market share
Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines and
Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use
formats
 Has more than 300 products sold through prescriptions as well as
over the counter
 Major categories in traditional formulations include:
- Asav Arishtas
- Ras Rasayanas
- Churnas
- Medicated Oils
 Proprietary Ayurvedic medicines developed by Dabur include:
- Nature Care Isabgol
- Madhuvaani
- Trifgol
 Division also works for promotion of Ayurveda through organised
community of traditional practitioners and developing fresh
batches of students
International Business Division (IBD) caters to the health and personal care needs of customers
across different international markets, spanning the Middle East, North & West Africa, EU and
the US with its brands Dabur & Vatika

 Growing at a CAGR of 33% in the last 6 years and contributes to

about 20% of total sales
 Leveraging the 'Natural' preference among local consumers to
increase share in perosnal care categories
 Focus markets:
- GCC
- Egypt
- Nigeria
- Bangladesh
- Nepal
- US
 High level of localization of manufacturing and sales & marketing
trategic Intent

We intend to significantly accelerate profitable growth. To do this, we will:

• Focus on growing our core brands across categories, reaching out to new geographies, within and
outside India, and improve operational efficiencies by leveraging technology

• Be the preferred company to meet the health and personal grooming needs of our target consumers
with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs
with modern science

• Provide our consumers with innovative products within easy reach

• Build a platform to enable Dabur to become a global ayurvedic leader

• Be a professionally managed employer of choice, attracting, developing and retaining quality

personnel

• Be responsible citizens with a commitment to environmental protection

• Provide superior returns, relative to our peer group, to our shareholders

• "Dedicated to the health and well being of every household"

•
• This is our company. We accept personal responsibility, and accountability to meet business needs.

•
• We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are
determined to be the best at doing what matters most.

•
• People are our most important asset. We add value through result driven training, and we
encourage & reward excellence.

•
• We have superior understanding of consumer needs and develop products to fulfill them better.

•
• We work together on the principle of mutual trust & transparency in a boundary-less organisation.
We are intellectually honest in advocating proposals, including recognizing risks.

•
• Continuous innovation in products & processes is the basis of our success.

•
 • We are committed to the achievement of business success with integrity. We are honest with
consumers, with business partners and with each other.
• Founder and Leaders
•

Founding Thoughts
"What is that life worth which cannot bring comfort to others"
The doorstep 'Daktar'
The story of Dabur began with a small, but visionary endeavour by Dr.
S. K. Burman, a physician tucked away in Bengal. His mission was to
provide effective and affordable cure for ordinary people in far-flung
villages. With missionary zeal and fervour, Dr. Burman undertook the
task of preparing natural cures for the killer diseases of those days, like
cholera, malaria and plague.

The mission continues...

Soon the news of his medicines
traveled, and he came to be known as the trusted 'Daktar' or Doctor who came up with effective
cures. And that is how his venture Dabur got its name - derived from the Devanagri rendition of
Daktar Burman.
Dr. Burman set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching out
to a wide mass of people who had no access to proper treatment. Dr. S. K. Burman's
commitment and ceaseless efforts resulted in the company growing from a fledgling medicine
manufacturer in a small Calcutta house, to a household name that at once evokes trust and
reliability.
Milestones

Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and
grow to a commanding status in the industry. The Company has come a long way in
popularising and making easily available a whole range of products based on the traditional
science of Ayurveda. And Dabur has set very high standards in developing products and
processes that meet stringent quality norms. As it grows even further, Dabur will continue
to mark up on major milestones along the way, setting the road for others to follow...
Milestones To Success
 1884 - Established by Dr. S K Burman at Kolkata

1896 - First production unit established at Garhia

1919 - First R&D unit established

Early 1900s - Production of Ayurvedic medicines

Dabur identifies nature-based Ayurvedic medicines as its area of specialisation. It is the first
Company to provide health care through scientifically tested and automated
production of formulations based on our traditional science.

1930 - Automation and upgradation of Ayurvedic products manufacturing initiated

1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated

1940 - Personal care through Ayurveda

Dabur introduces Indian consumers to personal care through Ayurveda, with the launch of
Dabur Amla Hair Oil. So popular is the product that it becomes the largest selling hair oil
brand in India.

1949 - Launched Dabur Chyawanprash in tin pack

Widening the popularity and usage of traditional Ayurvedic products continues. The ancient
restorative Chyawanprash is launched in packaged form, and becomes the first branded
Chyawanprash in India.

1957 - Computerisation of operations initiated

1970 - Entered Oral Care & Digestives segment

Addressing rural markets where homemade oral care is more popular than multinational
brands, Dabur introduces Lal Dant Manjan. With this a conveniently packaged herbal
toothpowder is made available at affordable costs to the masses.

1972 - Shifts base to Delhi from Calcutta

1978 - Launches Hajmola tablet

Dabur continues to make innovative products based on traditional formulations that can
provide holistic care in our daily life. An Ayurvedic medicine used as a digestive aid is
branded and launched as the popular Hajmola tablet.

1979 - Dabur Research Foundation set up

 1979 - Commercial production starts at Sahibabad, the most modern herbal
medicines plant at that time

1984 - Dabur completes 100 years

1988 - Launches pharmaceutical medicines

1989 - Care with fun

The Ayurvedic digestive formulation is converted into a children's fun product with
the launch of Hajmola Candy. In an innovative move, a curative product is converted to a
confectionary item for wider usage.

1994 - Comes out with first public issue

1994 - Enters oncology segment

1994 - Leadership in health care

Dabur establishes its leadership in health care as one of only two companies worldwide to
launch theanti-cancer drug Intaxel (Paclitaxel). Dabur Research Foundation develops an
eco-friendly process to extract the drug from its plant source

1996 - Enters foods business with the launch of Real Fruit Juice

1996 - Real blitzkrieg

Dabur captures the imagination of young Indian consumers with the launch of Real Fruit
Juices - a new concept in the Indian foods market. The first local brand of 100% pure natural
fruit juices made to international standards, Real becomes the fastest growing and largest
selling brand in the country.

1998 - Burman family hands over management of the company to professionals

2000 - The 1,000 crore mark

Dabur establishes its market leadership status by staging a turnover of Rs.1,000
crores. Across a span of over a 100 years, Dabur has grown from a small beginning based on
traditional health care. To a commanding position amongst an august league of large
corporate businesses.

2001 - Super specialty drugs

With the setting up of Dabur Oncology's sterile cytotoxic facility, the Company gains entry
into the highly specialised area of cancer therapy. The state-of-the-art plant and laboratory
in the UK have approval from the MCA of UK. They follow FDA guidelines for production
of drugs specifically for European and American markets.

2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs 64.4

crore

2003 - Dabur demerges Pharmaceuticals business

Dabur India approved the demerger of its pharmaceuticals business from the FMCG business
into a separate company as part of plans to provider greater focus to both the businesses.
With this, Dabur India now largely comprises of the FMCG business that include personal
care products, healthcare products and Ayurvedic Specialities, while the Pharmaceuticals
business would include Allopathic, Oncology formulations and Bulk Drugs. Dabur Oncology
Plc, a subsidiary of Dabur India, would also be part of the Pharmaceutical business.

Maintaining global standards

As a reflection of its constant efforts at achieving superior quality standards, Dabur became
the first Ayurvedic products company to get ISO 9002 certification.

Science for nature

Reinforcing its commitment to nature and its conservation, Dabur Nepal, a subsidiary of
Dabur India, has set up fully automated greenhouses in Nepal. This scientific landmark
helps to produce saplings of rare medicinal plants that are under threat of extinction due to
ecological degradation.

2005 - Dabur aquires Balsara

As part of its inorganic growth strategy, Dabur India acquires Balsara's Hygiene and Home
products businesses, a leading provider of Oral Care and Household Care products in the
Indian market, in a Rs 143-crore all-cash deal.

2005 - Dabur announces bonus after 12 years

Dabur India announced issue of 1:1 Bonus share to the shareholders of the company, i.e. one
share for every one share held. The Board also proposed an increase in the authorized share
capital of the company from existing Rs 50 crore to Rs 125 crore.

2006 - Dabur crosses $2 bln market cap, adopts US GAAP.

Dabur India crosses the $2-billion mark in market capitalisation. The company also adopted
US GAAP in line with its commitment to follow global best practices and adopt highest
standards of transparency and governance.

2006 - Approves FCCB/GDR/ADR up to $200 million

Moving forward on the inorganic growth path, Dabur India decides to raise up to $200
million from the international market through Bonds, FCCBs, GDR, ADR, QIPs or any other
securities.The capital raised will be used to fund Dabur's aggressive growth ambitions and
acquisition plans in India and abroad.

2007 - Celebrating 10 years of Real

Dabur Foods unveiled the new packaging and design for Real at the completion of 10 years
of the brand. The new refined modern look depicts the natural goodness of the juice from
freshly plucked fruits.

2007 - Foray into organised retail

Dabur India announced its foray into the organised retail business through a wholly-owned
subsidiary, H&B Stores Ltd. Dabur will invest Rs 140 crores by 2010 to establish its
presence in the retail market in India with a chain of stores on the Health & Beauty format.

2007 - Dabur Foods merged with Dabur India

Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited with itself
to extract synergies and unlock operational efficiencies. The integration will also help Dabur
sharpen focus on the high growth business of foods and beverages, and enter newer product
categories in this space.

2008 - Acquires Fem Care Pharma

Dabur India acquires Fem Care Pharma, a leading player in the women's skin care market.
Besides an entry into the high-growth skin care market with an established brand name FEM,
this transaction also offers Dabur a strong platform to enter newer product categories and
markets.

2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club

Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. Dabur Red
Toothpaste crosses the billion rupee turnover mark within five years of its launch.

Dabur Worldwide
Dabur's mission of popularising a natural lifestyle transcends national boundaries. Today, there
is growing global awareness on alternative medicine, nature-based and holistic lifestyles and an
interest in herbal products. Dabur has been in the forefront of popularising this alternative
way of life, marketing its products in more than 60 countries all over the world.
Over the years, Dabur's overseas business has successfully transformed from being a small
operation into a multi-location business spreading through the Middle East, North Africa,
West Africa and South Asia.
Our Products Worldwide
We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas
product portfolio is tailor-made to suit the needs and aspirations of our growing consumer base
in the international markets.
 Offices and representatives in Europe, UK, America and Africa
 AA special herbal health care and personal care range successfully selling in markets
ranging from the Middle East, Far East, North Africa and Europe
 Inroads into several European and American markets that have good potential due to
resurgence of the back-to-nature movement
 Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict
international quality benchmarks, to Europe, Latin America, Africa, and other Asian
countries
 Export of food and textile grade natural gums, extracted from traditional plant sources
Partnerships & Production
 Strategic partnerships with leading multinational food and health care companies to
introduce innovations in products and services.
 Six modern manufacturing facilities spread across South Asia, Middle East and
 Africa to optimise production by utilising local resources and the most modern
technology available

Dabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look
and feel good. Bringing together the gentle touch of nature and Ayurveda's wisdom, the range covers
categories like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of
Dabur.

Click on the links below to explore the beautiful world of Dabur’s Personal Care products.
 •
Ho
me

•
Sit
em
ap

○
○
• About Dabur
○
○
○
○
○
○
○

•
○

○
○
Dabur Group
○
○
○
 •
○
○
Products
○
○
○

•
○

○
○
Overseas
•
○

Ayurveda
•
○
○
Media
○
○
○
○
○
○
○
○
○

•
○

Career
•
○
○
Investor Centre
○
○
○
○
○
○
○
○

About Us | Dabur Food Services | Contact Us

 Get Fruit Power with Mickey Contest & a contest running on Back of Pack of Mickey Packs – Real
Mickey on Pack Contest.

•
•

•
•

•
•
•

• Home

• Sitemap

○
○
• About Dabur
○
○
○
○
○
○
○

•
○

○
○
Dabur Group
○
○

•
○

○
○
Products
○
○
○

•
○

○
○
Overseas
•
○

Ayurveda
•
○
○
Media
○
○
○
○
○
○
○
○
○

•
○

Career
•
○
○
Investor Centre
○
○
○
○
○
○
○
○

Dabur's Health Care range brings for you a wide selection of Ayurvedic and natural products that
offer complete care for varying individual needs. Our products are derived from the time-tested
heritage of Ayurveda, and backed by the most modern scientific test & trials that ensure unfailing
quality and safety in anything you pick.
• Home

• Sitemap

○
○
• About Dabur
○
○
○
○
○
○
○

•
○

○
○
Dabur Group
○
○

•
○

○
○
Products
○
○
○

•
○

○
○
Overseas
•
○

Ayurveda
•
○
○
Media
○
○
○
○
○
○
○
○
○

•
○

Career
•
○
○
Investor Centre
○
○
○
○
○
○
○
○

Building on a legacy of quality and experience for over 125 years, Dabur India Ltd has introduced a slew
of Ayurvedic Over The Counter (OTC) products, offering traditional Ayurvedic remedies in ready-
to-use formats. This is part of the company’s strategy to make Ayurveda more contemporary for the
modern day consumer.

Dabur, with its roots in Ayurveda, has been involved in bringing this age-old science within everyone’s
reach. Dabur's Consumer Healthcare business is the Company's oldest business, and today has a growing
portfolio of OTC products to address a variety of problems ranging from Women's Health to Baby Care
and Cough & Cold to Rejuvenation.

Click on the links below to explore Dabur's world of Consumer Health-OTC products