SECTION D

SL NO SID STUDENT NAME GROUP NO.

Animesh Acharya
1 BD20008
2
Garvit Bansal
2 BD20030
2
Rudra Pratap Singh Tomar
3 BD20051
2
Soham Banerjee
4 BD20060
2
V Lohitha
5 BD20068
2
Vadalkar Sarthak
6 BD20069
2
Varun Murthy
7 BD20070
2
Vineet Chopra
8 BD20071
2
Yash Aggarwal
9 BD20073
5
Pranay Modi
10 BD20043
5
Sonal Balwani
11 BD20061
5
Abhishek Patra
12 BD20005
5
Sumit Kaushik
13 BD20063
5
 Piyush Jhawar
14 BD20042
5
Shrey Chaudhary
15 BD20055
5
Tejas Chinchole
16 BD20019
5

17 BD20052
Samin Bhateja 8

18 BD20033
Kshitij Gupta 8

19 BD20007
Anand Prakash 8

20 BD20009
Anjan Kumar Sahoo 8

21 BD20038
Moidin Afsan 8

22 BD20001
Aban Farooqui 8

23 BD20017
Ayush Tiwary 8

24 BD20002
Abhijeet Kumar Singh 8
 SECTION D

POINTS

> Applied PESTEL and SWOT frameworks to understand market scenario from the point of view PureIt and its
competitors
> Studied the water purifier market through Porter's five force model
> Studied the Segmentation, Targeting and Positioning of PureIt by HUL
> Analysed market trends of PureIt and its competitors through 250+ customer reviews on E-Commerce platforms
such as Amazon and Flipkart
> Studied the market potential of PureIt in the water purifier market for the lower income demographic
> Analysed the first mover advantage enjoyed by PureIt and the competition faced by it in the lower income
market
> Conducted telephonic interviews with 10 customebelonging different age and location demographics to
understand brand preference
> Studied the effectivness of launch in tier-2 and tier-3 cities for lower income band specific products
> Analyzed PureIt's entry into the higher tiers of the market through its RO-UV varient
> Suggested the DTH Model, not only for sales but also pre and post sales to improve customer conversion and
retension, hence improving scalability.
> Analysed the make of the product and the pricing strategy for PureIt for the consumers in semi urban which
helped it being a market leader soon after its launch

1. Undertook a comparative analysis of HUL Pureit along with 7 of its competitors.

2. Analysed HUL's industry and market environment using 3 methodologies, i.e., micro, macro and meso.
3. Researched and analysed 100+ online reviews on e-commerce websites such as Amazon, Flipkart, etc.
4. Evaluated consumer needs and consumer decision-making process on 7 factors, i.e., brand perception,
affordability, availability, maintenance, after sales service, consumption necessity and competitors' product.
5. Evaluated marketing strategies of Pure It on 3 frameworks including SWOT, PESTEL & Porter's 5 forces.
2. Analysed HUL's industry and market environment using 3 methodologies, i.e., micro, macro and meso.
3. Researched and analysed 100+ online reviews on e-commerce websites such as Amazon, Flipkart, etc.
4. Evaluated consumer needs and consumer decision-making process on 7 factors, i.e., brand perception,
affordability, availability, maintenance, after sales service, consumption necessity and competitors' product.
5. Evaluated marketing strategies of Pure It on 3 frameworks including SWOT, PESTEL & Porter's 5 forces.

1. Surveyed 50+ customers and incorporated the findings in behavioural mapping

2. Applied 3+ frameworks (PESTLE, Porter's 5 forces, Swot) to assess the market scenario of water purifiers
3. Derived consumer insights from analysing agency report from Ministry of Health to assess current water as a
potential marketable product
4. Developed an action plan for PureIt for capturing sales and increasing market share in lower penetrated
markets
5. Evaluated PureIt's strategy to use NGOs to promote awareness about the importance of clean drinking water as
a marketing tool
6. Reviewed 100+ ratings of water purifiers on platforms like Amazon and Flipkart to get to know about public
sentiments