ASSIGNMENT 3 Domino Pizza

Strengths:
 it is the largest worldwide pizza chain
 it has strong image
 it has quick service
 has increasing international sales
 has large menu selection
 has efficient chain supply

Weaknesses:
 it serves high calorie, high fat foods
 has high employee turnover , no career path for employee
 has decreasing domestic sales

Opportunities:
 new emerging markets where Domino Pizza has limited or no presence
 new online and mobile technology impacting ordering and delivery
methods

Threats:
 current trend towards healthier lifestyles
 there is high competition from other chains as well as independent pizza
shops
 current trend in many markets towards regional tastes
 increase in labor and raw material

TOWS MATRIX

Strengths Weaknesses
Opportunities SO- using strengths to WO- overcome
capitalize on available weaknesses to capitalize
opportunities on opportunities
Threats ST- use strengths to WT- reduce weaknesses
avoid strengths to avoid threats
SO -
 use its strong image and the increasing international sales in order to open
new stores in new locations where it has limited or no presence at all
 use the fact that it is the largest worldwide pizza chain in order to develop
a program to make easier to classify orders and deliver them to the client
from the closest store

WO -
 change their raw material to less fat materials. Also, introducing new
pizzas on the menu, that have healthier combination of material
 give employers the ability to evolve at their work in order to make them
more committed and more productive
 use their knowledge on international sales in order to increase domestic
sales as well

ST -
 enrich their large menu with more healthier choices, in order to avoid the
threat of changing lifestyles towards healthier food.
 Use their quick service and their strong brand image in order to eliminate
the threat of competition from other chains or independent pizza stores
 use their large menu and the increasing international sales in order to
adapt regional tastes and make the product more familiar to the customers
 it has efficient supply chain to select suppliers that will not increase the
raw materials prices

WT -
 reduce high calorie and high fat products in order to avoid the threat of
the trend of changing to healthier lifestyles
 increase domestic sales in order to avoid the high competition from other
chains and independent pizza stores

Evangelia thank you, 

Your work shows a clear understanding of the SWOT tool and how forces can be
categorised in the environments() (internal, industry, external). Well done on that. 
Well done on all your hard work so far.