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Preface

This project is a part of 1203302 Project Feasibility Study and Evaluation


Course in the second semester of 2010. In this project is studying the feasibility of
Real Estate business in Chiang Mai, Mae Rim, which include in natural and situation
of real estate business, the technical process to doing in this business, the nature of
market in Chiang Mai, competitive analysis, management in real estate, the financial
feasibility of real estate business and risk of real estate business.
This project makes for everyone who are interested to get more knowledge
and information about real estate business before making decision to investment in
this business, including prepare process and operation of real estate business, for get
the profit to investment in this business.
We expected that our project will provide more benefit for who interested
person, more over, if we have some mistake in this project or whatever, our ground
made an apology at this opportunity.

Green Park Property


Miss Jurairat Kareeroj
Miss Thitika Sakuthaoe
Miss Nattida Phuangsuwan
Miss Patthama Rattanasin
Miss Rungaroon Moorawong

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Table of contents
Content
Preface..............................................................................................................................
.............................................a
Content.............................................................................................................................
.............................................b
Chapter 1
Introduction......................................................................................................................
................1
1.1 Background and Significance of the
project.......................................................... ...........1
1.2 Project
objectives..........................................................................................................................
........ .5
1.3 Benefits of
project...............................................................................................................................
. ..5
1.4 Activities/Time
Frame....................................................................................................................... .6
Chapter 2 Industry
Profile....................................................................................................................... ......
7
2.1 Nature of
Industry........................................................................................................................ ....
......7
2.2 Situation of
Industry............................................................................................................... ..........
10
2.3 Product and
Service......................................................................................................................... ...
12
2.3.1
Product.............................................................................................................................
................12
2.3.2
Service..............................................................................................................................
...............13
2.4
Vision...............................................................................................................................
..............................15
2.5
Mission.............................................................................................................................
.............................15
2.6
Strategy.............................................................................................................................
.............................15

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2.6.1 Corporate
Level.........................................................................................................................15
2.6.2 Business
Strategy.....................................................................................................................16
2.6.3 Functional
Strategy.................................................................................................................16
Chapter 3 Marketing Feasibility
Study...............................................................................................18
3.1 Marketing
Analysis............................................................................................................................
...18
3.1.1 General Environment
Analysis.............................................................................. .......18
3.1.2 Competition Analysis (3C
Analysis).........................................................................22
3.2 STP
Analysis............................................................................................................................
..................34
3.2.1 Market
Segmentation.............................................................................................................34
3.2.2 Target
Analysis...........................................................................................................................
35
3.2.3 Position
Analysis...................................................................................................................... 36
3.3 Marketing Mix
Strategy.....................................................................................................................36
3.3.1
Product.............................................................................................................................
..................36
3.3.2
Price..................................................................................................................................
.................. 38
3.3.3
Place.................................................................................................................................
....................39
3.3.4
Promotion.........................................................................................................................
.............. 39
3.4 Sales Forecast/Profit
Estimation.................................................................................................40
3.5 Marketing
Expenses...........................................................................................................................
.. 43
3.6 Conclusion in market
feasibility..................................................................................................44

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Chapter 4 Technical Feasibility
Study................................................................................................. 45
4.1 Production and Operation
Analysis...........................................................................................45
4.1.1 Product
characteristics............................................................................................................45
- Neo modern
style.....................................................................................................................45
- Modern resort
style..................................................................................................................47
4.1.2 Service
Process...........................................................................................................................
50
4.1.3
Location............................................................................................................................
.................51
4.1.4 Facility
Layout.............................................................................................................................5
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4.1.5
Machine/Tools/Equipment...............................................................................................
..57
4.1.6 Logistics
Management.......................................................................................................... 66
4.1.7 Facility
Management...............................................................................................................67
4.2 Cost of
Investment........................................................................................................................
........ 67
4.2.1 Pre- Operating
Cost..................................................................................................................67
4.2.2 Billboard of
company.......................................................................................................... 68
4.2.3 Logo of
company..................................................................................................................... 68
4.2.4
Registration......................................................................................................................
..............70
4.3 Investment
Cost...................................................................................................................................
.....73
4.3.1 Equipments &
Tools...............................................................................................................73
4.4 Management
Analysis.........................................................................................................................7
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4.4.1 Organization
Management................................................................................................75
4.4.2 Organization
Chart..................................................................................................................76
4.4.3 Administration
Cost...............................................................................................................82
4.5 Technical Feasibility
Conclusion............................................................................................. 92
Chapter 5 Financial
Analysis.....................................................................................................................94
5.1 Income
Statement..........................................................................................................................
........95
5.2 Statement of Cash Flow
................................................................................................................100
5.3 Balance
Sheet.................................................................................................................................
........105
Chapter 6 Risk
Management....................................................................................................................
110
6.1 Risk
analysis.............................................................................................................................
...............110
6.1.1 External
Forces........................................................................................................................110
6.1.2 Internal
Forces..........................................................................................................................11
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6.2 Conclusion of Risk
Management........................................................................................... 117
Chapter 7
Summary..........................................................................................................................
...............118
7.1 Summary of project feasibility
study.................................................................................. 118
Reference..........................................................................................................................
.......................................123
Appendix..........................................................................................................................
...................................... 125

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Chapter 1: Introduction

1.1 Background and significance of project


House is the one of human needs (Maslow’s theory) and importance for life.
The house is heaven and center of family. Human spend more time with the most at
home. So, the best design, responded need and facilities therefore importance for
house. Nowadays, real estate market is popular and interesting for investment. The
proportion of real estate will be higher and continue to expand and makes high profit
and business can run to be enduring
Real estate is used in 3 fundamental ways
1. The tangible assets of land and buildings
2. Bundle of rights that are associated with the ownership and use of physical assets.
3. Business activities related to the acquisition, operation and disposition of the
physical assets.
Characteristics of Real Estate
- Physical Feature: Immobility, heterogeneity, Unique Location and Indestructibility
- Economic Feature: Scarcity, Long Economic Life, No one can dominate market and
certain cycle.
- Legal Feature
(Source: http://www.marketeer.co.th/inside_detail.php?inside_id=7032)
Real State cycle is a group of events which happen in a particular order, one
following the other and which are often repeated (www.dictionary.cambridge.org)

Figure 1.1.1: ‘Timing’ Real Estate life cycle


Supply and demand in the real estate market will have restrictions in the
movement of assets, almost impossible. The supply in each area will not be able to

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substitute as a condominium line train but market volume is low existing project or
launches any given time, subscription will be quickly. The goods are of a limited
number will gradually adjust the prices or sales by opening the first book is only 30%
of unit sales at the project. When the selling is good then will stop. Subsequently it
opens new sales and prices to the rest of the higher margin.
Real Estate, a product that is unique and different from general consumer
products because it is a useful addition to the product already there is also a state
capital or investment goods category one. When real estate prices move higher, the
project in phase 2-3 increase to 10-15% from its launch in the first phase and becomes
to the reference price in the market. The buyer is comfortable with their initial
purchase. The lower sales price in the preemption is profitable and jumps to buy it in
the next phase to add a sizable investment.

Figure 1.1.2: Real Estate Supply-Demand Cycle


Customers who want to buy is that rising prices and demand from customers.
The speculative buying has pressure quickly to buy. Otherwise, it must buy goods at
prices higher, and then it makes the same phenomenon taking reservations. Some
projects can sell the property as 200-300 units per 2-5 millions sold will be in a few
hours after the launched of the days.
When selling a lucrative business to sell out quickly, existing operators would
have the money to expand or open a new project next while competitors see demand
over supply. It will accelerate the development of the sale until it reaches the demand
is greater than supply. Foreign sales will begin to decrease friction and begin to accept

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the loss of earnings and reduce the price down to promote sales because the price
even more customers agree not dare buy, think more time and buy more slowly
because the market is seen as the buyer. The purchase price may slow down or get
more. When the sales are friction, the new supply will show down. Market conditions
will return to balance supply and demand before coming to the same cycle; it not lack
of demand, supply and lack of one more round. Marketers must understand that each
business cycle. Each level of real estate prices are around the cycle. That does not
happen at once. Entrepreneurs in the property development business need to
understand and analyze that the strategies for the business cycle to provide the most
effective strategy.
(Source: http://www.marketeer.co.th/inside_detail.php?inside_id=7032)
Real Estate market situation in 2010 is expected to begin to improve in that
direction. This is a gradual adjustment in the right direction. It driven by the real
estate market in 2010 is likely to come from the Thai economy began to recover the
signal and it is expected that the Thai economy this year would be a positive growth at
2.5 to 3.5 percent improvement of the Thai economy continued government likely to
affect the stimulation of the private investment and improving economic activity that
probable to affect the purchasing power of consumers, ensure income and to improve
an employment. In addition, the factors that encourage people to buy housing start
making a purchase more quickly.
Other factors that driven to the real estate are expected to be important driving
force reduction measures such as fees for real estate transactions. It makes consumer
groups that are ready to purchase housing likely to gather speed decision-making to
but homes in this time. This cause can save money of regulars who want to purchase
housing. In addition, interest rates are expected to remain flat at a low level during the
first half of 2010 should continue to be driven to the housing market to grow.
However, in year 2010 real estate continues to face risks and challenge in
several areas including the recovery of the Thai economy is still the risk of political
instability. Domestic stability and economic recovery that has a better direction but
lack of continuous which mat affect the decision to purchase housing. The growth of
the real estate market in the upturn as expected out of this trend to higher construction
costs of the operators may affect the price housing increased. Including interest rate

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trends are expected will began to rise in the second half and concern the cost of
borrowing both entrepreneurs and those who want to buy housing. The interest rate
are likely to increase will impact the purchasing power of the housing decline
(Source: http://www.kasikornresearch.com/th/k-econ/analysis/Pages/ViewSummary.aspx?docid=24667)
According in primary data, we will assume that there is possible in our
business. Our project will have profitable for our company continuously. Because the
growth rate of real state is good direction and expansion of these business is
continuity. Although, the growth rate will gradually but it’s very stable. Our business
can gain profit from this business for sure. However, our business might be build
housing to respond demand of customers. Both in the term of style, facilities of
resident and other factors that affect the well-being of residents to attract our
customers come to buy our real estate.
We should plan project in Chiang Mai because in this city is quite large and
can respond needs of basic necessity of human needs including with infrastructure,
perspective and communication. Chiang Mai like the same of Bangkok, Thailand, it
has many tourist attractions and easy to move in other place. The importance thing
that we should Chiang Mai to provide our project is it has small competitors for us. If
we can respond them we will expect that our project can be profitable for our
company.
Chiang Mai province located in north of Thailand. Above the sea level around
1,027 feet of 310 meters. The width of the west stretch east about 138 miles the length
toward the north to south about 320 kilometers away from Bangkok, about 750
kilometers by train and 720 kilometers by car according to the guidelines Royal land
north. In general quite cold water throughout the year, average temperature 25.4
degrees Celsius, with average maximum 31.8 degrees Celsius and minimum mean
20.1 degrees Celsius. Province GPP in year 2008 valued at 130,129.54 million baht.
Mainly income depends on the service sector agencies. Real Estate rent and business
services worth 28,160.70 million baht, 21.64% growth rate and 3.11 percent average
economic income per head of population is 81,830 baht/person/year. Income
population in rural areas shows average around 49,936 baht/person/year.
(Source: www.chiangmai.go.th/meet_file/sarupCM.pdf)

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In part of Real Estate in Chiang Mai in year 2011, that would be best to not
lose same in year 2010 or maybe more. It believes that the economy is still far away
and Chiang Mai will grow over the part year because several major projects in the
global project will be more open. It makes Chiang Mai will enable businesses grow
more. The housing would be good more than 3 million baht will force a new project
to happen. Particularly its central land in Chiang Mai will come more that makes
housing expected to grow another not less than 20% by the power of Chiang Mai has
more tourists come to see a lot and see that secure all of Chiang Mai in the hurricane
and flood disasters. It enables a group of people want to move on and doing business
in Chiang Mai trend to seems to be bright.
Real Estate in Chiang Mai would be up over 20% were surveyed in real estate
projects in Chiang Mai in year 2009 found that of 257 projects a separate housing 221
projects, trading volume of 2,345 units million by the year 2553. The total sales sold
907 units and 257 projects worth 2,800 million baht.
(Source: http://www.thannews.th.com/index.php?option=com_content&view=article&id=53161:2011-
01-14-07-30-26&catid=129:2009-02-08-11-47-38&Itemid=479)

1.2 Project objective


1. To analyses the competitive of real estate business in Chiang Mai
2. To analyses the market feasibility
3. To analyses the finance feasibility
4. To analyses the trend of real estate business
5. To analyses the return on project
6. To analyses the risk of project

1.3 Benefit of project


1. To realize the way to compete and strategy for against competitors
2. To recognize the demand of housing market in Chiang Mai
3. To know about marketing problem that occurs in business
4. To identify the consumer trend in housing business
5. To appreciate the methods for manage the financial and the way to get
more profit than competitors
1.4 Activities/Time Frame

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Gantt chart and Time Frame of the study

Activities Nov. Dec. Jan. Feb.


1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1. Topic Submission
2. Introduction Submission
- Introduction to project
feasibility study
3. Study the business profile
- Real Estate houses
4. Analyze market feasibility
- Market Analysis
5. Study technical Feasibility
- Production and Operation
- Process of Management
6. Analyze the financial of
our business
- Financial Statement
Generating
- Financial Statement
Analysis
7. Study and management
the risk of our business
- Risk Analysis and Other
Analysis
8. Project Advertising
- VCD/DVD Ads.
9. Writing and analyze the
report
10. Presentation
11. Conclusion the
feasibility
of business

Chapter 2: Industry Profile

2.1 Nature of Industry

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Real Estate is ‘Land to property which is attached to the land or engages in
unison with the land furthermore the word property. It includes all rights relating to
the ownership with land (Civil and Commercial Code, Section 100). The first property
included land property affixed to land cause by both natural or man mage (such as
buildings), property of unity with the land such as minerals and all rights together
with right to buy or sell residential living.
Effects of real estate
If we look at the physical property that not move therefore in the presence of
objects that one we can not bring our properties to be sold there. The real estate
investment will feature “next to” also in the physical. Real estate is also unique in
each plot. Each unit by the Road corner urban land, in many cases both sides of the
street price per square may be very different. This is because land-use requirements
vary according to urban planning. It makes difference potential. A result, land prices
vary with moreover to hold that in physical properties. Especially land is considered
“non-lethal damage does not destroy all” the land was dug even deeper into dozens of
hundreds of meters as well as soil and minerals, it also opened are various prices but
only generally lower than the price of land
If we consider the economic principles that real estate is expensive in one
lifetime. People generally buy a house may have only one last longer, especially after
the land does not consider depreciation. It appropriate deal for long-term investment
to increase in value, respectively (based on long-term trends) and because not
shortage of land important to build a new one. Therefore is popular in the real estate
depends on location.
The nature of Real Estate
1. As dependent variable.
Real Estate prices depend on the economy. In times of economic downturn,
Real estate prices to fall but in time of recession. We may have heard people suggest
that we should promote the development of real estate to create employment and
economic recovery in the end because people will buy if when we have plenty of
money. In times of recession people buy a professional. It has only speculators would
only wise and know that property prices in times of extreme depression. In the truth is
an economic variable as real estate and economic conduct separate property

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2. To change soon
Real estate is not stock price change both positive and negative behind
conversion of money even more difficult. Notice will that after the devaluation of the
baht on July 2, 1997 stock price vertical cliff, economic disruption but it also has
launched two new real estate lots (Because it was preparing to launch before then it
cannot stop on time). So real estate holdings are at risk than a deposit in the bank.
However, if considered then living by holding it worthwhile to.
3. To reflect the wealth of the country and people.
If any country has real estate holdings spread very well, it shows that the
equality in the allocation of resources. The people holding these assets cause to feel
more ownership of the country. In case of the general public, real estate is like gold.
In that it can be used to display their wealth but real estate even worse in terms that
are difficult to convert to cash or slower. It can take advantage of the adjustments, it
didn’t have value in exchange and value of living wage well.
4. To people in the Country is important
Most property is residential. Thai people who are living with most of them are
generally persons. Foreign investment will come to Thailand for rent is still difficult.
Against investing in shares or otherwise would more than cost. So, idea that sells
property to real estate to foreigners therefore quite difficult.
5. No one can dominate the market
In case of consumer products such as consumption of soft drinks continue to
dominate the market. However, if property can not be done, research and information
center Property Valuation Thai Co., Ltd. The Agency for Real Estate Affairs
(www.area.co.th) have discovered that largest real estate companies lead the market
only 10% of the remaining scatter general.
6. The exact cycle
As well as general business, Real estate is the exact age in Boom Generation
or “Boom” period to slow decline and renaissance era around a cycle lasts about 10
years. For example, enough economic growth, demand has increased. Plant growth
was the purchase of land and factory building machines to order and of course new
capacity is planned to be available for performance. Then if it enough already

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expanded while it will probably to stop until competence is reached to add more. It
will be prolonged again.
(Source: http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market273.htm)
The truth about real estate
In nature, real estate is a Dependent Variable to the Independent Variables is
much like many economic, social, political popularity, etc. The property is a type of
property. People are interested when they have money as well as economic, for
example gold, diamond, car, resort and other owned real estate. In times of awful
economy, nobody is buying and may be more sellers. Many people may have to
remove the mortgage assets for alleviate the economic crisis affecting the self.
The basic principles that people buy property
The basic principle that people buy property is in addition to buying and
decorating prestige but they expected to buy for two other things. There are
1. Prices are expected to increase profit: Capital Gain and Return of
investment
2. Interest is expected from the acquisition: such a lease can be released or
referred to as Return on investment
Factors of buying a house
Main issue that makes people buy house is make them feel worth to buy. Now
situation, the customers can saw that it was not the price. They will not buy because it
is not worth such a way to make people feel worth buying something like this.
- Price usually about 1 million, if in case we can sell at price cheaper than the
market as only eight hundred thousand. In nest three year, price is still a million
people to buy any profits from first day at rate of return 8%. In the other ways if
buying property is the price of eight hundred thousand at the rate of return of 8% per
annual for 3 years. The property will grow money in 1 million.
The lease indicates that if we buy property in 1 million baht. If the return in
rent at 5% per year, it still better than money in bank deposits yield only 1-2% in a
year. It can indicate the cost is effectiveness for essential that the buying and selling
the property.
How gain profit from this business

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We can profit from crisis. Generally, lower property prices will reach the
critical but often the rent price will not much decline. It makes higher rate of return
and encourage people to buy property. For paradigm, when our normal selling price
of a million but in times of crisis may remain eight hundred thousand or less 20%. In
case for lease, 1 million baht property may be rented out to 8 billion baht per year or a
return of 8% per year. The crisis situation, rental may deteriorate but decreased at a
rate that less than the price. The rental price may be reduced to 7.2 billion baht per
year which yields rise to 9% per annual. If the crisis is very stress, rate of return is
even more opposite to decline price.
So, if we can buy lower price property gain precedes about 15% per year with
our own house or condominium in the unit. It approximates something like 5% in
return. We will get return up to 20% per annual above the bank deposit in the crisis
situation. We are still making a profit and the owners’ property can still sell the
property. Therefore, living in the real estate investment affords opportunities. As an
abilities of our investment and don’t forget that investment involves risk. We must
learn to diversify. Just in case, if some of the property purchased.
(Source: http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market304.htm)

2.2 Situation of industry


Real Estate at Chiang Mai in year 2011 will be good. As sales in year 2010,
this business can gain profit through 2,800 million baht. There are more investors in
this business to capital in real estate while the local group is still active, not stop. The
most affect that make in higher reach in 5-10% by city plan.
Mr. Non Hiranyachet, secretary of commercial real estate in Chiang Mai-
Lumphun. He reveals in “Nation Business” that in this year, real estate business will
be better than last year and separate added services. There are intense competitions. In
particular, the clash between local venture capital group global and aggressive steps to
continued investment
The direction of real estate in Chiang Mai in this year, it’s also very goods to
growth. If you look at the factors of expansion of various capital growth since year
2009 by Association to explore Real Estate projects, in Chiang Mai province found
that a total of 257 projects. The houses are 227 projects, Condominium is 21 projects

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and Commercial buildings are 9 projects. For the total sales in 2010 through
combined 907 units, trading volume is 2,805 million. It increases for year 2009 was
only 755 projects. Trading volume of real estate is 2,345 million units in year 2009.
This business has new projects approximately 99. But in year 2010, the new projects
include in 81 projects.
While trend in this year’s real estate market in Chiang Mai, it will growth
continuously. Especially in new housing projects because it needs for new housing
family are increased, population increase and migration is always stay for along times
which react the demands a real living. It isn’t only paper to sold or purchased for
speculation.
Mr. Non said the location has potential to invest in the provinces of Chiang
Mai in this year is ring road around the San-Sai area until to Mea-Jo rings and coping.
There are located at the future and could grow more and more. However, the factors
that entrepreneurs must be careful the first several of the banks. There are very strictly
to concentrate on more credit than ever to screen projects prior to initial customers or
may need to add up to 25% for down for confirm their ability in installments and the
purchasing power of customers.
In this time, the expansion of the central and local funds, it makes more
competition in market. Adaptation and use of marketing strategies is very important.
Especially to learn and understand consumer behavior in the current market, what
they want, what type of products and does is price level. While the law later this year
plan in Chiang Mai cities might be effective. The impact of projects cause from most
of plan in Chiang Mai will be green space, which determined not have controlled
development housing. That means the remaining area for development housing will
less. Finally, each project cost will increase. A result, housing prices may raise 5-
10%. Last issue that affecting the Real Estate is ratio of public sector wages because
cost will increase. While the issue of foreign workers in the main labor force of
various construction projects began to decrease. It because the government is strictly
in the foreign workers comes to work. This will result in the need to use local workers
have higher wages.
(Source: http://www.bsnnews.com/news/index.php?NewsID=5216)
2.3 Product and Service

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2.3.1 Product
The principle business of Green Park Property is residential housing
development, concentrating particularly on single detached houses. To date almost all
the developments have been in Chiang Mai. The location was set at Amphor Mae Rim
in Chiang Mai area about 30 Rais for building, as the atmospheres around of location
are natural environments, good view and in the middle of valley too. It make inmate
are relax, peaceful and private at the same time. The transportation was convenient
and away far from downtown between 17.4 kilometers. This location was suitable to
build the project 2 types are depending on satisfaction, life style and prefer of
customer or include with occupation and salary too. We use space about 6.75 Rais,
we will build total 180 houses and provided into 2 types of houses. Follow up from
this:
Type 1: It has area about 152 square meters, includes with 3 bed rooms/3 bath
rooms/1 car parking spaces.

Figure 2.3.1.1: Neo modern style.


(Source: http://www.smilehomes.com/home_plan902.htm)

Type 2: It has area about 175 square meters, includes with 4 bed rooms/3 bath
rooms/1 car parking spaces.

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Figure 2.3.1.2: Modern Resort Style
(Source: http://www.smilehomes.com/home_plan005.htm)

2.3.2 Service
All of our project have public utility for inmate. We use the remaining the
space after build houses finished. It has area about 2.6 Fields. So, we would like to
separate into 5 parts
1. Fitness: We will provide the perfect fitness, equipment full options, modern
and high technology. All equipment has standard and safety for user.

Figure 1: Fitness

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2. Swimming pool: We will build swimming pool with the standard and
control by special engineering for protecting user. We set the special staff or safe grad
to take care all the time.

Figure 2: Swimming Pool

3. Playground Island: We choose toys have quality, standard and made from
plastic. We guarantee of security when your child plays it but child is under your
control and take care too.

Figure 3: Playground Island

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4. Garden: We will build for inmate for relax and exercise after finished work or
before working, they can use follow their need. We set the location with the good

Figure 4: Garden

5. Guardhouse: We provide the security guard to protect around the village. They
protect property of inmate.

Figure 5: Guardhouse

All things are necessary in the village. It is the public utility for inmate to use. We
will make confident to inmate and make them trust their service when they live in this
village and get the convenient.

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2.4 Vision of organization
“Think about buying a house, Think about us”

2.5 Mission of organization


We will use fully quality products and standard to build houses in the village
at price which achieve our customer’s expectations. The structure of each house was
control by professional engineering, architect and high technology. Our village has a
unique this is close natural, peaceful and private too. Our more experience, we make
the confident and trust to customer and not are disappointed to purchase house from
us.

2.6 Strategies of the company


2.6.1 Corporate Strategy
“Green Park Property” is the new business about immovable property that will
be open in Chiang Mai and will be popular in the market. Because of nowadays
homestead is the one part of four requisites whether rich or poor. That is the basic
need of human life all over the world. For these reasons, the company decided to
operate our business under growth strategy. This strategy can enhance our business to
be known and be famous in Chiang Mai that influences to our business continuous to
growth.
The business will expand by use horizontal integration strategies to emphasize
on internal growth by expanding more product line such as develop market for
increase the circulation, expansion to another province, and design customer’s house
for each specific group that focus on area; need much area or limit area by focusing
on size of family. Then add the diversity of house model and service to support a new
alternative for respond the consumer need.
And finally from the strategy that adapt to use with Green Park Property, the
company able to get high profit and high market shares and customer that tends to
increase.
2.6.2 Business strategy
“Green Park Property” is the new business that entry into the new market and
our business need to create a distinctiveness to attract customer and the difference

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point from competitor. The company needs to create the advantage to compete the
competitor in the market.
The company use differentiation strategy to adapt with our business. That is
giving the best house for customer by provide the quality with innovative design, high
technology in building, a greater material, a good social relationship with others,
higher security and we have honest and sincere service to make customer have
confidence and receive the most satisfaction.
2.6.3 Functional strategy
- Marketing strategy
Product: the company building the house is located around the city to
avoiding traffic congestion and pollution. Focus on serve a sincere service for
customer and always adjust the design of house to suitable for customer group.
Price: the current situation of real estate today has many company projects
that provide many styles of house and many level of selling price. So, the company
will set the price of product in moderate by estimate the selling price of competitor
but not much different because our company emphasizes on quality and best values
that customer will receive already.

Place: Chiang Mai, Thailand because of the location has a good atmosphere, surround
of the natural and good view. The demand of customer that willing to buy house is
high.

Promotion: the company will be advertising thought a variety of media such as


catalog, company’s web site and local radio in Chiang Mai. Moreover, we are
providing a convenient for customer to receive more comprehensive by Land &
House Bank. That provide credit information service about residential and they also
have “call center” that ready to give information all the time.
- Financial Strategy
The company will prepare the several of financial statement to be clear and
accurate every month and always improve the accounting system to be standard.
- Human Resource Strategy

17
The company will focus on the enhancement and personnel development that
is a good basic factor. We are hire the employee that is a good skill by divide them in
several division, then assign the appropriate job to our employee. Moreover, the
company always training the employee to effective working and evaluate the
performance
- Operation strategy
The company will focus on complete service to provide the convenient and
customer satisfaction and working standard. Because of the risk in business operation
is uncertainly; whether the price of building material and weather. The company has
to dealing with the risk management system continuously and always update system
to suitable the current situation of business operation.

Chapter 3: Market Feasibility Study

3.1 Marketing Analysis


3.1.1 General Environment Analysis (PEST)
- Political and Environment
Center housing PD of Chiang Mai disclosure of housing in North of Thailand
isn’t affected by the political as Bangkok measured by the customers who are
interested in statistical information and choose to receive housing services. They
prepared to do in aggressive marketing and public relations for the data customers to
build a house in Chiang Mai and around the province to recognize the differences of
housing and sub-contractors. For year 2010, the real estate will set the target price
more than 40 million baht in Chiang Mai until the end of year.

18
According to Mr. Akaradate Danpaiboon, the managing director of Chiang
Mai or a home center of PDA house in Chiang Mai said that the customer and people
in Chiang Mai need to create house to continued. Although at this time will be any
problem of political. Observed by the number of people who are interested to
contracting the information office during the past of two months fraction
approximately 20 cases per month at price 2-3 million baht and 4-6 million baht have
perceived attention, respectively. That reflects the impact of political factors or do not
affect consumers group.
The home market in North of Thailand is likely growing. Especially when a
company is a professional home, service standards and create a home with quality
expanding into the province in Chiang Mai. There is a choice and liking of consumers
and people who want a quality home after the new old may use the service contractor
general which is concerned quality of building house and services that not covered.
The prospects of the business’s building house such as doctors, business officials,
private group, and all that. This is a group with knowledge and to study the
information carefully before you buy it and make confident that operator has contracts
to build houses. However, we believe that the future of entrepreneurs from Bangkok
and other to complete in more northern areas. It is that good because it helps enhance
overall business of building houses in the north and Chiang Mai to grow more.
(Source: http://www.positioningmag.com/prnews/prnews.aspx?id=86948)
- Economic and Environment
We would like to show Thailand GDP Growth Rate and Thailand GDP per
Capita (Purchasing Power Parity) for summarizes our business by use the data of
below.
Thailand GDP Growth Rate: The Gross Domestic Product (GDP) in Thailand
contracted at an annual rate of 0.2 percent in the third quarter of 2010. From 1993
until 2010, Thailand's average quarterly GDP Growth was 1.01 percent reaching an
historical high of 7.10 percent in September of 1993 and a record low of -5.10 percent
in March of 1998. The economy of Thailand is an emerging economy which is
heavily export-dependent, with exports accounting for more than two thirds of gross
domestic product (GDP). Well-developed infrastructure, a free-enterprise economy,
and generally pro-investment policies, made Thailand one of East Asia's best

19
performers. However, overall economic growth has fallen sharply in 2008 and 2009
as global downturn and persistent political crisis stalled infrastructure mega-projects,
eroded investor and consumer confidence.

Figure 3.1: Thai GDP Growth Rate


(Source:http://www.tradingeconomics.com/Economics/GDPGrowth.aspx?Symbol=thb)

Thailand GDP per Capita (Purchasing Power Parity): Thailand GDP Per
Capita, when adjusted by purchasing power parity, stands at 8,086 US dollars,
according to the World Bank. The GDP per capita is obtained by dividing the
country’s gross domestic product, adjusted by purchasing power parity, by the total
population. From 1980 until 2008, Thailand's GDP Per Capita adjusted by Purchasing
Power Parity averaged 3,863.66 dollars, reaching an historical high of 8,086.00
dollars in December of 2008 and a record low of 1,014.00 dollars in December of
1980.

Figure 3.2: Thailand GDP per Capita (purchasing power parity: PPP)
(Source: http://www.tradingeconomics.com/Economics/GDP-Per-Capita-PPP.aspx?Symbol=thb)

20
We would like to summarize, the economy of Thailand in 2009, it has an
economy faced many problems include the problem of domestic and global economic
too. Which this resulted was affected with export about minus 16 percent and negative
growth rate of minus 2.8 percent. At the same time, condition for business of housing
development was growth very fast. The reason of the global financial crisis does not
affect the middle class at all. The government has launched measures in conjunction
with the values-added tax exemption for buyer and has loan rates and interest rates are
low too. There is a reason make customer would like to buy house more, especially in
the fourth quarter.
But in 2010, the business of housing development is still relatively high risk. It
is depend on various factors. In term of social economic and political, it can change
all the time or some cause maybe from internal and external factors. The company
cannot control such as problems of global economic recovery, problems of political or
lack of confidence to investment. But the company has been analyzing and
monitoring the risk. The monitoring risk measures and has early warning to increase
the safety and reduce the violence. Which they believed, it make the company’s
business can be a sustainable and security in the future.
The special risks factors are the company does following in 2010 are:
- Risks associated with competition.
- Risks reduced of Purchasing Power Parity.
- Risks of liquidity.
So, we will use the data to apply for improving and developing our business. It
makes us better than another competitor too.
- Social and Environment
Social is the kind of organization that is building for people to living together
with the same regulation and culture. Nowadays, Thai society has changed more in
accordance with environment and time. They have more channels to dealing trade and
diplomatic relation with other countries. It has developed the progress of country.
Therefore, it affect to Thai society with tradition and culture changed. Thai tradition
and culture rapidly change through the materialism i.e. luxury decree, taking
advantage from competition. It affects the need of people to have your own

21
homestead because of it’s the basic need for survival and Thailand’s population
increase every year.
“Home is a thing that everyone wants and has to take possession. It’s like a
representative of family to starting point of everything that gathering the love,
relationship and emotion together”. For this reason, the homestead is the worth
material that have to all human life since the past and developed until presently. And
the one feature of social community in the north of Thailand like the people in the
same valley must be closely related in social, economic and cultural to living together.
So, the real estate business is another choice for modern people who like the complete
easiness to meet the basic need and never-ending demand. For provide a good life to
starting a perfect family.
- Technology and Environment
Nowadays, Business Technology is business style that adapt technology to
process make it efficiency and increase valuable productivity. Technology is growing
rapidly and change all the time. Sometimes make problem to business. In our
company technology is important also, because it can help us reduce cost and time in
process. Technology is important not only for business but customer need their home
have good option about technology also. So technology attend customer interesting.
Technology have effect to social such as life style, trend and economic but it makes
communicate, transporting connection between other easily. Technology growing to
innovation makes many new things that useful such as machine to build the building.
When technology has change it has effect to economic and economic has effect to
customer. Housing development needs technology to help develop machine because it
is important thing and if housing develop have new technology in process that can
make customer satisfy n trust.
In housing process technology is important also because technology improve
about intergradient for build. Technology develops its better than before that can
make customer sure about house. Customer focus on technology because new
technology means was developed, but if competitor have a good technology it is our
barrier. Customer will interest competitors, because they require the best for
themselves.

22
3.1.2 Competition Analysis (3C Analysis)
Competitors Analysis
For housing business, it is high competitive business market. There are many
competitors in the market because housing business isn’t saturated. The housing
business trends to create a logo and unique brand in the market by creating home that
meet in customers’ needs. In term of home quality, price and other factors that
directly to affect residents. It also held a variety of promotions to attract the
customers. Most of our competitors in Chiang Mai might have a good location that
near to bestow, ease of travel for business, transportation and equipped. The
customers know as well as in the large project because it can respond to the needs of
residents, more experience in the operation and service that can attracted to the
attention group of customers. For example

Major Competitors in Chiang Mai

Figure 3.3: Somwang-Grand view


(Source: http://www.somwanggroup.com/content/view/14/1/)
Owner: K. Somwang Atpracha
Address: 139 m.1, T. Hoy Sai, Mea Rim, Chiang Mai 50180

23
Product
- Somwang housing provides more project housing around Chiang Mai.
Their entire project was response customers need. Including with high quality, better
for life, not to higher price and convenience for going to everywhere. In additional,
Somwang Housing will provide to building new project near natural to respond need
of customer who love natural lifestyle.
- Somwang housing is strongest competitor in the market at Chiang Mai
because their project was provided for a long time. It around 13 years.
- More people well know about this brand because Somwang housing can
respond need of customer in every side and price is very low.
- Somwang housing provide more and more thing for respond their
customers in every side and make more confident of customers by using paramotor
for survey new land before building new project.

Price
- Somwang Housing provided many style to respond their customers to
make more choices for them.
Design of house size price Rate Payment (7.5%)
(square) (baht) 15 years 20 years 25 years 30 years
Pornpin
2 Bedroom 1 Bathroom Usable area 55 sq.m 60 1,063,000 7,883 6,851 6,284 5,946
Porn Tiwa 1
2 Bedroom 1 Bathroom Usable area 65 sq.m 60 1,158,000 8,588 7,463 6,846 6,477
Pornpimon
2 Bedroom 1 Bathroom Usable area 84 sq.m 60 1,340,000 9,938 8,636 7,922 7,496
Porntiwa 3, Pornlada
3 Bedroom 2 Bathroom Usable area 102 sq.m 60 1,510,000 11,198 9,732 8,927 8,446
Pornthara
3 Bedroom 2 Bathroom Usable area 105 sq.m 60 1,538,000 11,406 9,912 9,093 8,603
Phurkwirun

24
3 Bedroom 3 Bathroom Usable area 120 sq.m 60 1,860,000 13,794 11,987 10,996 10,404
Phurkwaree (one half)
3 Bedroom 3 Bathroom Usable area 122 sq.m 60 1,881,000 13,950 12,123 11,120 10,522
Phurkwarin (one half)
3 Bedroom 3 Bathroom Usable area 152 sq.m 60 2,212,000 16,404 14,256 13,077 12,373
Phurklada
3 Bedroom 3 Bathroom Usable area 150 sq.m 60 2,190,000 16,241 14,114 12,947 12,250
Table 3.1: Somwang Grand View housing’s Price.

Place
- Somwang housing business has many places around Chiang Mai to
response the customers such as Somwang Country Vill; the houses nearby town with
quality and comfortable to cozy atmosphere, full of infrastructure, travelling less than
10 minutes from town to San Kamphaeng – Doi Sakhet Ring Road. And Somwan
Intown; the houses nearby town, many routes to travel, only 5 minutes from Nong-
Pratheeb intersection and nearby Payap University on San Kamphaeng Road.

Promotion
- Somwang housing business will set promotion for open new project. They
will set a special proposal for their customers such as if customers not enough for
down payment, the customers can come to consult with sale managers
- Privilege to buy a house in the project fulfillment: Government and state
enterprise employees, customers of Government Housing Bank (Hos.) can be booked
and contracts just do not have to put down 50,000. After contract completion, they
can start to build a house to the customers immediately.

Supalai Chiang Mai Corporation Limited

25
Figure 3.4: Supalai Chiang Mai Corporation Limited
(Source: http://www.supalai.com/project/house/111/ศุภาลัย-วิลล์-เชียงใหม่.html)
Owner: K. Prateep Tankmatitum
Address: -
Product
- Supalai housing provided comfortable home for their customers to suit the
user. The layout of the house is complying with the direction of the sun and wind.
Inside the home has dressing room walk-in closet in the master bedroom for allow
moisture from the bathroom.
- Using the best equipment to build-in housing and aspect for reduce and
saving cost such as glass block for using light of nature for saving cost not being open
light.

Price
- Supalai housing provided many style to respond their customers to make
more choices for them.
Table 3.2: Price of Supalai Chiang Mai Corporation Size
Design of house
Limited Price
(square) (baht)
Supakaseam
3 Bedroom 3 Bathroom 1 Living room 1 Servant room and 2 parking Begin
Usable area 217sq.m 53 3,050,000
Supaduan
3 Bedroom 3 Bathroom 1 Servant room Garden and 2 parking Usable Begin
area 171 sq.m 50 3,050,000
Supaphat
3 Bedroom 3 Bathroom and 2 parking Begin
Usable area 157 sq.m 50 3,050,000
Supiwat
3 Bedroom 3 Bathroom 1 Office/Leisure and 2 parking Begin
Usable area 171 sq.m 54 3,050,000

26
Place
- Supalai housing business has location nearby city of Chiang Mai and
designed by fit the space.
- They have a large central park for inmate can use fully relax with the idea
to create a better quality of life and family.
- Close to the facilities such as

Facilities Distance
Big C 1.4 km
Carrefour 4.5 km.
Transportation 5.1 km.
Papepanya Hospital 6.3 km.
Central Airport Plaza 6.9 km.

Table 3.3: Facilities of Supalai Chiang Mai Corporation Limited

Promotion
- Supalai housing has a special promotion for luxury detached house more
than 50 sq.m. It has3 Bedroom 3 Bathroom and 2 parking begin in 3,050,000 baht.
The special for customer, who reservation before March 31, 2010 gets
- Free Air condition in big bedroom.
- Free Tiled garage.
- Free Termite pipe system.
- Free Tank with water pump.
- Free Window frame and rear window.
- Free Beautiful landscaping.

Sivalai village

27
Figure 3.5: Sivalai village
(Source: http://www.sivalaivillage.com/index.php?lang=en)
Owner: Golden Palace Property Property Co., Ltd.
Address: New Chiangmai – Sankhampeang Rd. T. Sankhampeang A. Sankhampeang
Chiangmai 50000

Product
- Sivalai Village a green environmental in a Simply Luxury style with large
garden and nearly 4,000 square meters. It is absolute golden opportunity for those
who dream of securing a prime piece of real estate in an ideal location and reasonable
price. This capacious 86-rai project with 8 ‘Simply Luxury’ style houses, land starting
from 220 square meters with a utility space of 113-303 square meters

Price
- Sivalai Village provided many style to respond their customers to make
more choices for them.
Design of house TableLand
3.4: Price of Price
Land SivalaiHouse
Village Special
Area (Baht) price Total Price Price
(sq.w) (Baht) (Baht) (Baht)
Sivarat
4 Bedroom 3 Bathroom 2
Parking 80 1,272,000 2,290,000 3,562,000 3,402,000
Sirada
3 Bedroom 3 Bathroom 2Parking 60 954,000 1,890,000 2,844,000 2,724,000
Sivalai Grand
6 Bedroom 6 Bathroom 2
Parking Thai and Europe
Kitchen 2 Storeroom 100 1,590,000 3,590,000 5,180,000 4,980,000
Sivarom
4 Bedroom3 Bathroom 2 Parking 70 1,113,000 2,190,000 3,303,000 3,163,000
Sivakant
3 Bedroom3 Bathroom 2 Parking 60 954,000 1,890,000 2,844,000 2,724,000
Sivaporn
3 Bedroom2 Bathroom 1 Parking 56 890,400 1,390,000 2,280,400 2,168,400
Sivarin
3 Bedroom3 Bathroom 2 Parking 56 890,400 1,690,000 2,580,400 2,468,400
Sivanand
28
3 Bedroom3 Bathroom 1 Parking 56 890,400 1,590,000 2,480,400 2,368,400
Sivalux
3 Bedroom2 Bathroom 2 Parking 56 890,400 1,090,000 1,980,400 1,868,400
Place
- Accommodating numerous types of relaxing leisure pursuits to refresh your
lifestyle and an array of top-class facilities. Modern clubhouse with the Unique Salt-
System Swimming Pool, fitness room, sauna room, Yoga Class and Group Exercise
studio.

Promotion
- Sivalai Village refers to reduce the price of house before the period end of
year or souvenir for customer when they come to purchase house.
Sivalee Village Chiang Mai

Figure 3.6: Sivalee Village Chiang Mai


(Source: http://www.sivaleehome.com/index.php)
Address: San Kamphaeng Road km 9 (new line) T. bukkang A. San Kamphaeng Chiang Mai
Product
- Sivalee Village Chiang Mai has ideas to build house with beautiful and
related with natural too which combine modern and resort together. We build house as
a life style and live with you lovely family.
- It has a small project about 40 units.
Price
- Sivalee Village Chiang Mai provided many style to respond their customers
to make more choices for them.

29
Design of house Price
(baht)
Mahalab 1
3 Bed Room, 2 Bathroom, Living room, Dining room , Kitchen room, 1 Car
park, Usable 143.5 Sq.m. 1,450,000
Mahalab 2
3 Bedroom, 2 Bathroom, Living room, Dining room , Kitchen room, 2 Car park,
Usable 150 Sq.m. 1,500,000
Mahachok
3 Bedroom, 2 Bathroom, Living room, Relax room, 2 Kitchen room, Dining
room, 2 Car park, Usable 180 Sq.m. 1,750,000

Table 3.5: Price of Sivalee Village Chiang Mai


Place
- This project was on the main road and near it has a local restaurant too. It is
far away from Chiang Mai International Airport about 13 km. and Big C about 9 km.
The communication remained good.
Promotion
- Sivalee Village Chiang Mai doesn’t have any promotion to customer. It is
disadvantage of this project. It make that they don’t successful in their goal.

Karnkanok Ville 1

Figure 3.7: Karnkanok Ville 1


(Source:http://www.kkn.co.th/kknname.php?kknname=projectville1.php&lg=en&sound=on)
Owner: Mr. Kanoksak Chiewsilpatam (Karnkanok Properties Co., Ltd.)
Address: Moo 5 (Adjacent to San-Poo-Loey Health Center), Sankampaeng-
Doi Saket Road, Tambol San Poo Loey, Amphur Doi Saket, Chiang Mai 50220
Product

30
- The most recent in design, by Karnkanok Properties, utilizing the new Cast
In Place technology, enabling a reduction in costs, while continuing to maintain a
standard of quality that is superior, pleasing, and brimming with warmth and comfort,
at affordable prices. Cast in Place Construction System is a method of construction
that involves steel enforced concrete that is modeled and formed at the actual work
site. The steel enforced concrete walls are designed to support the pressure that would
normally be imposed on the pillars and beams, reducing the amount of time and labor
required in the construction of pillars, beams, and brick lying; among numerous other
benefits, making this the increasingly preferred method of construction.

The Benefits of Precast Technology


- Reduction of construction time
- Superior quality
- Cost-effective
- Strong and sturdy - No leakages
- Fire resistant
- Aesthetically pleasing
- Airy homes - Less sound pollution
- Non-polluting
- Available for all terrains
- Reduction in the cost of maintenance
Price
- Karnkanok Ville 1 provided many style to respond their customers to make
more choices for them.
Table 3.6: Price of Karnkanok Ville 1

2 Storey, 3 Bedrooms, 3 Bathrooms, 1 Carpark, House Size 145


SQ.M Space 55 SQ.WA

Standard materials ground level laden with granito, upper level laid
with teak wood parquet, enclosed lawn, fence and rubbish area.
Kankanok Ville 1
1,390,000 baht

31
Place
- Karnkanok Ville 1 was comfortable to communication, nearby town with
quality and comfortable to cozy atmosphere, full of infrastructure, travelling less than
10 -15 minutes in to city.

Promotion
- Karnkanok Ville 1 promotes any project by set the special promotion of
each week for attracting new customer to purchase their house because they have
single detached houses and condominium to present to customer too.

Customer Analysis
Green Park Property is a comprehensive real estate business about housing
development. Our business will provide finished house in modern style with the good
atmosphere and location because we are hope the customer feeling good and they can
receive a best in both of life and service. In addition we also have other service to
enhance health and sanitation consists of first, fitness; we will provide strength
equipment with full options and high standard technology for safety. Second,
swimming pool with the standard and control by special engineering and provide the
lifeguard to take care the customer all the time. Third, playground island; we provide
a plaything for children with a good quality. And the last, garden; we will build for
customer for relax, exercise and have socialize. Therefore, our business divided into
two main target groups. First, our business focuses on customer who has high income
that need to expand the area of house and the last, we are focus on the customer who
has a moderate level of income that have ability to purchase and challenge.
Chiang Mai province has a total population about 1,632,548 people divided
for male 797,521 people and female 835,027 people. The average of customer age is

32
between 25 -6 years old who is in a range of trend to have high power of purchasing
and people who have a modern lifestyle.
Table 3.7: Population aged between 25 to 60 years
Age Male Female Total

25 12,085 11,967 24,052

26 12,305 12,114 24,419

27 12,120 11,829 23,949

28 12,191 12,241 24,432

29 12,269 12,084 24,353

30 12,259 12,252 24,511

31 11,576 11,641 23,217

32 11,514 11,579 23,093

33 10,930 11,226 22,156

34 10,331 10,777 21,108

35 10,204 10,996 21,200

36 10,508 11,163 21,671

37 10,878 11,471 22,349

38 10,414 11,505 21,919

39 10,489 11,494 21,983

40 10,592 12,188 22,780

41 10,545 12,429 22,974

42 11,309 12,784 24,093

43 11,640 13,859 25,499

44 12,255 14,447 26,702

45 12,856 14,762 27,618

46 12,874 14,542 27,416

47 13,108 14,984 28,092

48 12,755 14,539 27,294

49 13,080 14,681 27,761

50 13,552 15,279 28,831

51 12,550 14,253 26,803

33
52 12,484 14,072 26,556

53 12,342 14,001 26,343

54 12,178 13,238 25,416

55 10,569 11,924 22,493

56 9,962 11,368 21,330

57 8,898 9,929 18,827

58 8,144 8,935 17,079

59 7,752 8,537 16,289

60 7,432 8,064 15,496

Source: Department of Provincial Administration

Competitive Analysis
From the pass, the group of builder house are came together need to create the
way to support consumers around the public. But in the real fact, we found all of
entrepreneurs do the business in Bangkok and the space around Bangkok only. In
addition, activities of marketing and the way to develop of entrepreneurs for upgrade
the standard make consumer accept and explain to each province in Thailand or said
that not to develop the market of housing development really. So, the results in the
marketing channels were a lot in the each province. It makes the new entrepreneur
lack of the qualification to do the business. Consumer cannot to distinguish which one
is professional are not. Therefore, the company is profession must have network and
guiding to develop the market of housing development more and more for preventing
unfavorable too.
At the same time, Green Park Property is a new housing development
business; we will take this advantage to help for doing business by this group. When
we have some problem we will consult with the group and find the solution to solve
the problem. It make Green Park Property is the new choice for customer choose too.

3.2 STP Analysis


3.2.1 Market Segmentation
Chiang Mai is a province that has developed a high level in the potential to
develop and grow rapidly. Those are both tourism, economic, and investment cause of

34
Chiang Mai is second economic city of Thailand. Chiang Mai is a long history with
many natural and cultural provinces for tourism. For current image in housing styles,
most people living in single or detached houses and the interesting half of amount are
live in the local houses.

Figure 3.8: Model of House is people-


prefer in Chiang Mai

Model of ho
Source: G H BANK
(http://www.ghbhomecenter.com/journal/GH
BThai-sub.php?ids=87)

inC
So, Market segmentation of Green Park Property concern about the lifestyle of
customer and form the research we focus on the Single Detached Houses market,
because it has more percent also we expect from this group and they have power to
purchase or pay by installment

1.70
AverageM
13.50%
Figure 3.9: Average Monthly income per household in Chiang Mai in 2008
Source: G H BANK (http://www.ghbhomecenter.com/journal/GHBThaisub.php?ids=87)
Home features and project that can hold a share of the house market price is

35.00%
900,000 to 2,000,000 baht, area is 60 -100 square meters because the average income
of people in Chiang Mai lower than Bangkok. Therefore, most of housing budget to
purchases will not exceed 2,000,000 units.
30.00%
3.2.2 Target Analysis
25.00%
20.00% 35
Green Park Property has to concern about lifestyle of family and divide in 2
target groups. First group is big family include parent, child, and ancestor that want to
live together. This group has more percent so we expected they will be consumer of
our project because our house is suitable for many members. The second group is just
married, that they want to have a new family and or purchase the house for newly
wedding. This group has more power to pay by installments.

Figure 3.10: Lifestyle of

LifeSty
family in Chiang Mai
Source: G H BANK
(http://www.ghbhomecen
ter.com/journal/GHBThai-
sub.php?ids=87)

The percent of the members in the house is 91.00% has a parent, spouse and
lineage. Just married is about 7.50% and live with friends is about 1.50%
3.2.3 Position Analysis
Nowadays housing business is growth up and it is favoring form customers
cause having many competitors. Therefore, entrepreneur will focus on quality, needs
and want of customer for customer satisfaction. For our business, it is style to match
the needs and lifestyle of customers. We focus on the area to full capacity. Include
with facilities as bathroom, kitchen room, bedroom, and living room that make feel
widely, splendid like contemporary style form that, make you enjoy to rest with
nature. This is a new concept design combines various style especially you are style.
We have 2 plan, first is plan A about 3 bedroom, 3 bathroom, 1garage and plan B is 4
bedroom, 3 bathroom and 1 garage and use high quality and luxury equipment in
decoration. Our house is for big family and they have capability to purchase. We
have many facilities for you and your family healthy such as club house, swimming
pool, fitness center and specially, playground and swimming pool for your children.
For the location, we located at Mea rim is far from city about 15-20 km. the house.

36
3.3 Marketing Mix Strategy
- Product
Our Product is sale land and building. House is one of basic need. It’s
important thing for people in this world. All level of people need to have own house.
Our company has 2 choices 2 house style for customer.
First, Neo modern style
We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home,
closed to nature and Emphasis on energy efficiency. About veranda have seating it
Continuation of the car park. It does can be bedrooms. In the living room has a glass
window; Big Bay Window corner. Dining room and kitchen room have to separate for
cooking and washing. Upstairs is divided into two medium-sized bedrooms and
another room, a bedroom for privacy, because it has a bathroom and dressing room.
Veranda have big Bay Window and awning on the back bedroom we can put an air
compressor is placed. Roof on the top is Sky Light.
Size of the house width 8.80 m 11.00 m depth
Downstairs:
- Large entrance. Next to the car park (Size 2.00 x 3.50 m).
- A large living room (size 3.70 x 4.70 m).
- Dining room (Size 3.20 x 3.50 m).
- Kitchen (size 2.50 x 3.00 m).
- The Pantry Food Preparation (Size 1.30 x 3.00 m).
- Toilet (Size 1.60 x 2.00 m).
- Storage room under the stairs (Size 1.00 x 2.00 m).
- Yard washing and drying clothes (size 1.50 x 3.20 m).
-Parking spaces with a storage room (size 3.00 x 5.50 m)
Upstairs:
- Private bedroom, the dressing. Porch (Size 4.20 x 6.20 m)
- Bedroom 2 (Size 3.00 x 3.20 m).
- Bedroom 3 (size 3.00 x 3.00 m).
- Bathrooms for the bedrooms upstairs (Size 1.80 x 2.00 m).
- Porch of Bedroom 1 (size 1.20 x 6.00 m) is used as a place to air
compressors.

37
- Canvas on back bedroom 2 and bedroom 3 (size 0.90 x 4.50 m) is used as a
place to air compressors.

Second, Modern resort


We set 4 bedrooms, 3 bathrooms and garage. The area inside and outside are
continue smoothly. The slantingly in front it’s closed to near garage. In the living
room have big windows and Continuing to the Kitchen. You can put counter bar here.
Bedroom for your parent and it can be to office, living room for watching TV. About
back it for laundry. It has a big bed room, dress room and bath room for yr privacy.
Porch in the font and 2 another bedroom that have porch in large size you can place a
set of chairs. Size of the house width 9.10 m Depth 11.10 m
Ground floor
- The entrance corridor (Size 1.80 x 3.50 m) near the garage
- Airy living room (size 3.00 x 3.50 m).
- Dining room (Size 3.00 x 3.50 m).
- Kitchen (size 2.00 x 3.20 m).
- The food preparation (size 2.20 x 2.30 m).
- Bedroom 4 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or
office.
- Toilet (Size 1.40 x 2.20 m).
- Storage room under the stairs (Size 1.00 x 2.00 m).
- Laundry (Size 1.40 x 3.40 m).
- Garage (size 3.20 x 4.50 m) ** can be bedroom, home theater and office.
Separate a garage at outside **.
Second floor
- Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).
- Bedroom 2 (Size 3.00 x 3.20 m).
- Bedroom 3 (size 3.00 x 3.20 m).
- Hall (Size 2.00 x 2.50 m).
- Bathroom for bedroom 1 (size 1.80 x 2.10 m).
- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).
- Porch Bedroom 1 (size 1.80 x 3.50 m).

38
- Porch Bedroom 2 (3.80 x 4.20 m size) ** If paste can set to chair
- Price
House Scale Price/unit
Model
(unit) (sq.wah) (baht)
Style 1: Neo modern
3 bed 3 baht 1 garage 90 50 2,950,000
Style 2: Modern Resort
4 bed 3 baht 1 garage 90 60 3,250,000

Table 3.8: Green Park Property’s Price


We set our price similar the competitors, not too higher and lower (compare
with similar unit and scales of house). The competitors set price until 1,390,000 to
3,303,000 baht.
- Place
We set our project at Chiang Mai because Chiang Mai is in north of Thailand.
80 percent of Landscape are forest and grove wood that make weather in there cold.
Tourists like to come to visit, and Chiang Mai has many tourist attractions. That make
there have good economy.
Housing business in 2010 at Chiang Mai can show that customer have large unit of
demand. According to News about “Money expo Chiang Mai 2010” have demand
more than ฿ 10 billion and in 2005 - 2010 north of Thailand have more demand about
house. (Source: http://www.moneyexpo.net/newsite/showdetail_pr.php?id=92)
The location of our project will be in Mae Rim District because it is the
vicinity of Chiang Mai. It isn’t far from town, it around 16 miles and supports the
growth of Chiang Mai to expand to the north. In current time, Mae Rim District also
have jurisdiction that important to Chiang Mai. For example, 700 year celebration in
Chiang Mai and the government is also investing for business, commercial, hotels and
resort in Mae Rim. It has most resorts in Chiang Mai because it is a place to relax and
near naturally.
(Source: http://www.guideubon.com/web/viewtopic.php?f=7&t=13580&start=0)

- Promotion
Our project will set promotion into two styles.

39
1. First Style (Neo Modern style)
We set price of this style in 2,950,000 baht. Down payment is 25% of Cost.
The customers will pay in down payment in 737,000 baht with interest in 7.5%. The
customers will pay 20,000 baht per month. If the customers buy our house, they might
have promotion for free interest in six month and then they pay in normal rate after
the promotion.
2. Second Style (Modern Resort style)
We set price of this style in 3,500,000 baht. Down payment is 25% of Cost.
The customers will pay in down payment in 875,000 baht with interest in 7.5%. The
customers will pay 25,000 baht per month. If the customers buy our house, they might
have promotion for free interest in six month and then they pay in normal rate after
the promotion.

3.4 Sales Forecast/Profit Estimation


From the behavior of the housing market in Chiang Mai, during the past
quarter of a percentage of overall market is about 70-80% as a result of government
measures in the transfer fee reductions and conventional mortgage that the buyer
housing benefits to gather speed transfer of a lot. If the measures already ended, the
entrepreneurs also have discussion that would be a marketing strategy implementation
in terms of providing discounts to customers for replacement.
The purchasing power of consumers living in Chiang Mai in the currently
expected, there are customers waiting to buy a house in Chiang Mai and other
residents make around 60-70% confident that the rest of the house last year with about
5.000 units are completed later this year for about 2,000 units that would be sold out
certainly in 2010. For a house with the price level is between 2 to 3.5 million is home
to probably the best marketing is the future for another 4-5 years age group support
work separate a family. As the number one location also include Sansai District,
Chiang Mai followed by a San Kamphaeng, Doi Saket and Saraphi respectively.
In year 2009 a preliminary assessment that the real estate business in Chiang
Mai were approximately 39,400 million while in 2009 this expected to grow an
additional 50-60% by buying an existing and only a quarter to quarter alone were then

40
expanded to 10-20%. The Real Estate in year 2010, the product can solve composer,
direct data center real estate. That the survey revealed
(Source: http://www.manager.co.th/mgrWeekly/ViewNews.aspx?NewsID=9530000045827)

Table 3.9: Sale Forecast Year 1 (2012)

Table 3.10: Total Sale Year 1 (2012)

Table 3.11: Sale Forecast Year 2 (2013)

41
Table 3.12: Total Sale Year 2 (2013)

Table 3.13: Sale Forecast Year 3 (2014)

Table 3.14: Total Sale Year 3 (2014)

Table 3.15: Sale Forecast Year 4 (2015)

42
Table 3.16: Total Sale Year 4 (2015)

Table 3.17: Sale Forecast Year 5 (2016)

Table 3.18: Total Sale Year 5 (2016)

3.5 Marketing Expense


Marketing Expenses (Sale Incentive)
There are types of expenses as following:
- Brochure: Naitamtook 1,000 sheet, A4 paper, 2 side and 3 part, 4 color and
2 field, 160g. is about 4,400 baht plush art cost 1,500
- Radio:
1. GFM 89.75: start with 1,000 baht, free sport and pr every one hour.

43
2. Xfmnetwork 92.75
3. Lanna Radio Party: On air at 08:00-10:00 on Monday to Wednesday.
5,000 / month.
- Baanlaesuan Fair: about 50,000 per year

3.6 Conclusion in market feasibility


Conclusion
From sale forecast of Green Park Property, we can estimate that we can sale
our house including plan A and plan B to be more when we open our business with
two years first only because we choose customer booking or order before we building
houses . Our company will build the example of each house see before to purchase. It
stimulus the people to purchase our house and is the one thing that make more profit
for our project in two years first. We will use the mass media as the channel to arouse
the sales. There are commission for an agency, brochure around 1,000 papers, radio in
Gfm 89.75, fm network, 92.75 and Lanna radio party for make the people who are in
Chiang-Mai know about our products.
In the two year first, first year we estimate to sell house of plan A and plan B
are total 63 houses per each type. And second, we can sell in January is 6 of each
type. We can sell highest house of this time because this time is winter season and
fresh atmosphere in Chaing Mai. It makes customer in Chaing Mai and customer
other province find the best location to relax, as a vacation home and use the time for
living with their family too. With the reason we will focus to sell most of this time.

44
Chapter 4: Technical Feasibility Study

4.1 Production and Operation Analysis


4.1.1 Production Characteristics
We have 2 style houses for customer match for their life style.
1. Neo modern style

Figure 4.1: Type a house style


2,950,000 Bath: 3 bed 3 baht 1 garage

45
Type 1: It has area about 152 square meters, includes with 3 bed rooms/3 bath
rooms/1 car parking spaces.
We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home,
closed to nature and Emphasis on energy efficiency. About veranda have seating it
Continuation of the car park. It does can be bedrooms. In the living room has a glass
window; Big Bay Window corner. Dining room and kitchen room have to separate for
cooking and washing. Upstairs is divided into two medium-sized bedrooms and
another room, a bedroom for privacy, because it has a bathroom and dressing room.
Veranda have big Bay Window and awning on the back bedroom we can put an air
compressor is placed. Roof on the top is Sky Light. Size of the house width 8.80 m
11.00 m depth

Downstairs:
- Large entrance. Next to the car park
(Size 2.00 x 3.50 m).
- A large living room (size 3.70 x 4.70 m).
- Dining room (Size 3.20 x 3.50 m).
- Kitchen (size 2.50 x 3.00 m).
- The Pantry Food Preparation (Size 1.30 x 3.00 m).
- Toilet (Size 1.60 x 2.00 m).
- Storage room under the stairs (Size 1.00 x 2.00 m).
- Yard washing and drying clothes (size 1.50 x 3.20 m)
- Parking
spaces
with a storage room
(size 3.00 x 5.50 m)
Figure 4.2: Downstairs Type A

Upstairs:
- Private bedroom, the dressing. Porch
(Size 4.20 x 6.20 m)

46
- Bedroom 2 (Size 3.00 x 3.20 m).
- Bedroom 3 (size 3.00 x 3.00 m).
- Bathrooms for the bedrooms upstairs
(Size 1.80 x 2.00 m).

- Porch of Bedroom 1 (size 1.20 x 6.00 m)


is used as a place to air compressors.
- Canvas on back bedroom 2 and bedroom 3
(size 0.90 x 4.50 m) is used as a place to air compressors.
Figure 4.3: Upstairs Type A

2. Modern resort style

Figure 4.4: Type B house style


3,500,000 Bath: plan B 4 bed 3 baht 1 garage
Type 2: It has area about 175 square meters, includes with 4 bed rooms/3 bath
rooms/1 car parking spaces.
We set 4 bedrooms, 3 bathrooms and garage. The area inside and outside are
continue smoothly. The slantingly in front it’s closed to near garage. In the living
room have big windows and Continuing to the Kitchen. You can put counter bar here.
Bedroom for your parent and it can be to office, living room for watching TV. About
back it for laundry. It has a big bed room, dress room and bath room for yr privacy.

47
Porch in the font and 2 another bedroom that have porch in large size you can place a
set of chairs. Size of the house width 9.10 m Depth 11.10 m

Downstairs:
- The entrance corridor (Size 1.80 x 3.50 m)
near the garage
- Airy living room (size 3.00 x 3.50 m).
- Dining room (Size 3.00 x 3.50 m).
- Kitchen (size 2.00 x 3.20 m).
- The food preparation (size 2.20 x 2.30 m).
- Bedroom 4 for seniors (Size 3.00 x 3.20 m)
** can be home theater room or office.
- Toilet (Size 1.40 x 2.20 m).
- Storage room under the stairs (Size 1.00 x 2.00 m).
- Laundry (Size 1.40 x 3.40 m).
- Garage (size 3.20 x 4.50 m) ** can be bedroom,
home theater and office. Separate a garage at
outside **Figure 4.5: Downstairs Type B

Upstairs:
- Bedroom with the dressing and a private
bathroom (size 3.50 x 6.50m).
- Bedroom 2 (Size 3.00 x 3.20 m).

48
- Bedroom 3 (size 3.00 x 3.20 m).
- Hall (Size 2.00 x 2.50 m).
- Bathroom for bedroom 1 (size 1.80 x 2.10 m).
- 2 bathroom for bedroom 2 and bedroom 3
(size 2.00 x 2.10 m).

- Porch Bedroom 1 (size 1.80 x 3.50 m).


- Porch Bedroom 2 (3.80 x 4.20 m size)
** If paste can set to chair
Figure 4.6: Upstairs Type B

Service:
We have 5 parts our service customer for enjoy to living together with us.
1. Fitness:
We will provide the perfect fitness, equipment full options, modern and high
technology. All equipment has standard and safety for user. We have trainer for
suggestion and take care to customer also. We have 8 kind machines for support
customer and more than 10 machines. Customer can sure that they have to exercise all
the part of body. We set the time to open from 10:00 – 22:30 and 7 days per week.
2. Swimming pool:
We will build swimming pool size 25x12x1.5 mater for support all customers. We
have technician for control processing. We set the special staff or safe grad to take
care. We think about social responsibility, so we manage quality of water and
efficiently for natural. Customer can rent swimming pool for their party. Around
swimming pool have coffee shop. Customer will enjoy with many activities such as
read magazines. We set the time to open same fitness from 10:00 – 22:30 and 7 days
per week.
3. Playground Island:

49
Playground is continuing part from garden this part for their children to enjoy with
plaything. We have to setting plaything for all ages. In this part, for family enjoy
together. Customer can trust about security, because we provide high quality, standard
and made from plastic. We guarantee of security when your child plays it but child is
under your control and take care too. We have pavilion for customer to waiting their
kids.
4. Garden:
We will build for inmate for relax and exercise after finished work or before working,
they can use follow their need. We set the location with the good nature and view too.
Garden set at the center for our customers relax in a free time with natural. We put
many kind flower and tree. Customers can come to exercise in the morning and in the
afternoon. We have pavilion for relax with nature.
5. Guardhouse:
We provide the security guard to protect around the village. They protect property of
inmate. Guardhouse this is very important for customers. We focus on security for
customer and their stuffs. We have to set guardhouse 24 hrs. We put sentry box in
front for guardhouse. They will walk around project at night to take care customers.
We use outsourcing to control quality of them, so customer can trust about our
security.

4.1.2 Services Process


We have 2 situation fist customers come to ask about detail and second come
to buy the house.
When, customers come in the store. Employee welcome and invite to seat at
living table then employee serve drinking water to customers. Employees ask
customer about which style of house that customer prefer? After that employee give
brochures to customers and give a time to customer for read it. Employees give detail
about houses such as space and space allocating. When, customers do not clear about
detail. Employees give consult or suggestion to customers and try to make customer
clear about it.
Before, customers leave out our store. Employees give business card, because
if customers need more detail customer can call to get what they want to know. Then,

50
customer’s decision buy house from us. Customers come to our store again. Employee
welcome and invite to seat at living table then employee serve drinking water to
customers. Employees give customer about how to pay and license process.
Employees give information and document and give a time to customer understand
about it. Because this step is very important we need to give customer time.
After, customers clear about document and decision again. Customer and
witness make sign on contract and pay down payment. And make an arrangement to
transfer with authority. Employee give copy flies sign to customers. This time
customers have to waiting a time to transfer house. At time to sign with authority call
to customer to remind and come to the time. After that we are following the processes
and finish.

4.1.3 Location

Figure 4.7: Green Park Property Location

Location of Green Park Property was on Superhighway Road, Amphor Mea-


Rim, Chiang Mai. This location was nearly the city, it is comfortable to
transportation.

4.1.4 Facility layout

51
Figure 4.8: Front Area

For the door of project, we have two ways for in-out and around front of area
have many trees, flowers and accessory for decoration. We have the gate 3 m. around
the project.

Figure 4.9: Security System

In our real estate uses CCVT internet online system for security system around
our land to protect assets of customers and our business. The system CCVT in project
can online by the internet, the customer will get password and program for see though
computer in around the world. We have the CCVT for monitor the situations and
record in-out all 24 hours.

52
Figure 4.10: Automatic Key Card system

The gate for in-out use Automatic Key Card system and have security guards
24 hours.

Figure 4.11: Car Park


Car park for the office area is standard size for employee and
customer. Parking is 10(w) x2.7 (h) m. it’s for about 5 cars. We will use record for car
parking covering, vinyl is brilliant material that can save from harm both heat
and noise than other material, can put a stop to UV light, impact resistance and
long lifetime for using.

53
Figure 4.12: Guard office
Guard office provide for the security of our business for prevent and contract
the good service for customers.

- Pattern of office
Office: The inside of office divide into 3 parts, first part is about reception or
information contact, which for customer waiting and consulting about the project.
second part is working area include manager room and the last part is kitchen room
onsite of coffee Conner and toilet, that for employee to have break and for prepare the
beverage to serve with customers include toilet for convenient.

Front counter

Air Conditioner

Sofa

Cabinet Door

Computer Cabinet show

TV

Toilet

Coffee Conner

Working area

Manger room

54
Figure 4.13: Office pattern

Figure 4.14: Front Office

Figure 4.15: Working Area

55
Figure 4.16: Fitness

- Fitness Equipment

1. COMMERCIAL TREADMILL DK-4719N Price: 55,900.00 Baht.

2. UPRIGHT BIKR GT-79 Price: 9,900.00 Baht.

3. ADJUSTIBLE ABDOMINAL Price: 7,000.00 Baht.

4. TWO SATION GYM SET WHG-002 Price: 17,900.00 Baht.

5. DUMBBELL SET Price: 29,600.00 Baht.

6. TR: NO.35A Price: 5,000.00 Baht.

7. ELLIPTICAL TRAINER 2IN 1 - GT-63N Price: 11,900.00 Baht.

Figure 4.17: Swimming Pool


The swimming pool in our real estate has size in High is 25 mater Wide is 12
mater and deep is 1.5 mater. We will use in skimmer structure and system. Building
price is around 1,600,000 baht
(Source: http://www.nannampool.com/index.php?show=about_us)

Figure 4.18: Play ground

56
We have outdoor playground for children, it use space 7x10 m. and the size of
set playground equipment is 5.5x 8.0x2.6 m. It is 98, 0000 Baht. All plastic
components used on the metal or wooden swing sets are rotationally molded,
ultraviolet light stabilized polyethylene plastic, with molded color throughout that is
strong, suitable and safety for the children.

Figure 4.19: Garden


We have the garden for customer to relax,
exercise and meeting. It has space is 100 x 100 square
meter, 600 per square meter so total cost is 60,000
Baht, which include big tree, brunch, flower, and other
for decorating.
4.1.5 Machine/Tools/Equipment

• Office

Computer ACER-E560PD2.8GZ

Product Description:

Aspire E560 Intel PD 820 (2.8 GHz)


-Hard Disk 160 GB SATA
-RAM 512 MB DDR2
-DVD-RW 16 X S-Multi
-Ati Radeon X 1550 Up To 512 MB
-56 K ITU V90 Fax Modem (Internal)
-9 In 1 Card Readers + IEEE1394
-Flat 17 AF 715 Silver Black
-Guarantee 1 year
Price 24,500 Baht.
Printer CANON- IP3680

Product Description:
- 9600 x 2400 dpi
- Speed for print white-black 21
paper/m.

57
-Speed color 17paper/m.
- Windows 2000 SP4, XP SP2, Vista
-Guarantee 1 year
-Price 2,590 Baht.

Scanner CANON- LIDE25 Product Description:

-CIS Scan
-Resolution 1200x2400 dpi
-Preview speed 16Sec.
-USB 1.1
-Content of Lide 25: USB Cable
-Software Kit (CD-ROM)
-Manuals
-Guarantee 1 year
-Price 2,090Baht.
BROTHER - FAX-837MCS

Product Description:
-Speeds send 9 m/paper
- Send a time 10 paper
- Automatic calls to 104 numbers
- LCD monitor 16 ตัวอักษร
- Memory 512KB
-Receive 20 papers
-Auto cut paper
-Price 4,290 Baht.

Telephone PANASONIC - KX-TS580MXB

-Guarantee 1 year

-Price 2,090 Baht.

Table

Product Description:

58
-Desk size (4 ft)
122(w)*66(d)*75(h) cm
-Price 5,300 Baht.

Chair

-Price 2,599 Baht.

Customer chair

-Price 2,200 Baht.

File Cabinet

Product Description:
- Size 80*40*156 cm
-Price 3,100 Baht.

59
Document file

Product Description:
-Size 37.5*45.9*126 cm.
-Price 3,850 Baht.

Conference table

Product Description:
-Size 3.60m *1.60m* 75cm
-Melamine
-8 chairs
-Price 24,000 Baht.
Sofa

Price 11,900 Baht.

Air condition

Product Description:
-Air wall type
- Size 22328 BTU
- For room size 28-36
-Anti Allergen Enzyme
-7 way air distribute
- - Label low fiber 5
- EER 11.39
-Guarantee 5 year

60
LCD TV -32 inch- LG 32LD460
Product Description:
- Full HD,1920 x 1080 Pixels
- Contrast Ratio 50000:1
- Brightness 360 CD/M2
- Response Time 8 MS
- Input AV X2,HDMI X2,Component
X1,RGB X1
-Size 32 inch
-Price 16,990 Baht.
TV table SERIES 11

Product Description:
-w 150 cm d50 cm h60 cm
-Color- walnut/maple/white
Price 2,790 Baht.

Table

-Price 3,800 Baht.

Manager Set

-Price 9,850.00 บาท

Excusive chair

61
-Price 2,399.00 Baht.

Camera AVTECH-MDR751

Product Description:
-Record 1 +HD 500 GB, USB Mouse,
camera 4, camera stage 4, adapter 4, line
RG-6 (100 m) 1, BNC and AV
Price 13,500 Baht

• Kitchen Room

Dinner set

Product Description:
-1Table+4chair size100 cm
-Price 4,300 Baht.

Refrigerator

Product Description:
-Size 18.2 queue, 514 liter
-Minus Zero Cooling system
-Cool Jet Wrap distributed cooling
- Nano Titanium eliminate a smell
-Tempered Glass

62
-Guarantee Compressor 5 ปี
-Price 25,900 Baht.

Vacuum bottle SHARP KP-30s

-Size 2.9 liter


-Price 795 baht.

Water Dispenser

Product Description:
-Hot-cool 95-6 องศา

-Size (w x d x h) 14.0 x 13.0 x 20.0


inch.
-Price 3,990.Baht
Microwave SHARP - R-219
Product Description:

-Size 22 litter
-Size (w x d x h) 19x11x16 cm.
-Weight 12 Kg.
--Price 1,790 Baht.

• Bathroom

CJ-SS317

Price 230 Baht

63
CJ-85-WIN-ONE

-Price 130 Baht.

N-7631

-Price 1,989 Baht.

Basin tascano

-Above Lavatory

-Price982.00 Baht.

House: Neo modern style

64
Bedroom GRAZIA SET I
Product Description:

-BED: 192 x 208 x 90 cm.


-WARDROBE: 160 x 63 x 200 cm.
-DRESS TABLE: 60 x 42 x 180 cm.
Price: 24,900.Baht.

Sofa MIRADA

Product Description:
-243 x 170 x 88 cm.
-2 seats: 155 x 90 x 88 cm.
-Conner: 99 x 170 x 88 cm.
-Set price 18,500 Baht

DIVINI KITCHEN CITY SET

Price: 20,500 Baht.

House: Modern resort style

65
Bedroom set

Product Description:
Bed: 6 ft 190x218x99 cm.
Wardrobe: 4door 180x60x200 cm.
Dresser w/stool: 80x40x165
Price: 20,800 Baht

Kitchen Set

Price: 12,000 Baht.

Sofa

Product Description:
Size: 210x315x90 cm.
Price: 25,000 Baht.

4.1.6 Logistic Management

Logistic Management is the processes involved in the planning,


implementation and control of the organization, including the data management that
related with financial transactions to move the storage, collection, distribution of raw
materials components and services to maximum efficiency. Taking into account the
needs and satisfaction of customers is important.

66
The current administration assumed Logistics Inc. is one of the sub-process
management lines of products and services throughout the supply chain (Supply
Chain Management).
(Source: www.nesdb.go.th/Portals/0/tasks/dev_logis/docu/data43.ppt)

Figure 4.20: Logistic Management Process Our Material transportation

Green Park Property set the project at Superhighway Road, Mea-Rim district,
Chiang Mai. We will order material from Tanghounsang ThaiHomemart. The address
is in 209 Moo 1, T. Rimnuert, Mae Rim, Chiang Mai. Tanghounsang ThaiHomemart
is the main supplier in Chiang Mai and located in Mae Rim. It is the good ways for
save cost to transportation of our material because it near to our project.
Tanghounsang ThaiHomemart has one ways service to transport by using truck for
deliver good to our store and transportation charges by distance.

4.1.7 Facility Management

67
Figure 4.21: Office Area.

4.2 Cost of investment

4.2.1 Pre-Operating Cost

Figure 4.22: land of Green park


property

Land: 30 rai

: Total = 27,000,000 Baht

4.2.2 Billboard of company

6 Meter

1.5 The price per each letter is 999 Baht, we have total letter 17 letters, and so
Meter
total cost is 16,983 Baht.

Figure 4.23: Green Park Property’s Billboard


Billboard Tax
Billboard of Green Park Property make by English font and tax rate of English
font is 40 baht per 500 square centimeters and the size of billboard is 1.5mx6m so can
calculate 90,000/500 x 40 equal 7,200 Baht.
Document for registration paying tax
- Copy of Household Registration and personal Identification Card
- VAT Registration
- Certificate

68
- License to set billboard

4.2.3 Logo of company

Figure 4.24: Logo of Green Park Property

We will use name of company same as our project too. This advertisement is
wide 2.5 Meters and height 4.0 Meters. It is set up under the roof in front of our
company. Our logo composes name of company “Green Park Property”, the color of
green. Our logo has small house under word “Green Park Property” to make respect
for response feeling about good view and response for people who love in natural. We
think this word is easy to read and understand

Rubber stamp of company

1.5 Inch

1 Inch

Figure 4.25: Green Park Property Rubber stamp

For rubber stamp, it is unique as a significant sign when you register for
Juristic Person. It is the sign to show the right and responsibilities of company. The
rubber stamp is important to use in the special of documents in the sign name of
company. The rubber stamp is including the name of company as “Green Park
Property”. We choose to order the rubber stamp from rubber tree because it is durable
and can use a long time.

69
The rubber stamp, we order from Chaiherun Shop. The shop has location at 28
Muendumprakod Road, Chang Phueak Chiang Mai 50200. Telephone Number is 084-
1710123 and Fax Number is 053-226912.
(Source: http://chaiherun.siam2web.com/?cid=196007)
1. Made from Rubber Tree 2. Made from Resin

Begin with 120 Baht Begin with 90 Baht

Figure 4.26: Types of Rubber

4.2.4 Registration
Company Limited Registration
Company Limited Registration is that kind of company which is formed with
a capital divided into equal shares, the liability of the shareholders being limited to the
amount unpaid on the shares respectively held by them. We submit the name’s
company is Green Park property for determine not same as the name reserved other
companies. Within three months of the date of the statutory meeting, the directors
must submit the application to establish the company. If not registered within the
specified period, the company statutory meeting shall be void and if would like to
register to establish the company, shall arrange the meeting for persons who reserve to
buy the shares again.
During the registration process, the promoters will be required to supply the
name, license number, and remuneration of the auditor the company is planning to
hire. The company registration fee is 500 baht per 100,000 baht of registered capital.
The minimum fee is 5,000 baht and the maximum fee is 250,000 baht. The directors
shall then cause the promoters and subscribers to pay forthwith upon each share

70
payable in money such amount, not less than 25%, as provided by the prospectus,
notice, advertisement, or invitation. The company is then registered as a legal entity
(or juristic person). If all necessary documents are complete and duly signed by all
promoters, directors, and shareholders, the above steps can be completed in one day.
We take information used to register as follows:
1. Company’s name (the same as the name reserved).
2. Location’s office (located at province).
3. Objective of the company.
4. Registered capital must be divided into each share with the same value.
5. Name, address, age, occupation and number of shares those people who
start up the company reserve to buy the shares.
6. Name, address, age of witness.
*The more information, you can read in Appendix of Company Limited Registration*

Description for investment


Our located is base on Amphor Mae-Rim, Chiang Mai 50180; aroundthe area
is cover by natural and fresh atmosphere.With this unique, we will choose this
location to do business.
Our company has borrowed money from the bank to investment. The amount
of borrow is 60,000,000 baths, the interest rate is 5%. Our company has an obligation
to repayment equally in every month in term of 500,000 baths and the period of time
to pay for all debt is 166 months.

Shareholder as follows:
1. Miss Jurairat Kareeroj, 22 years old, Thai Nationality, Tel. 082-6904591
Address: 25 M. 1 Samphaolom District, A. Phra Nakhon Si Ayutthaya Phra Nakhon
Si Ayutthaya 13000.
2. Name: Miss Thitikan Sakulthaeo, 22 years old, Thai Nationality, Tel. 083-
2076523 Address: 66 M.1, Khongkung District, Khongkung, Kamphangphet 62120.

71
3. Miss Nattida Phuangsuwan, 22 years old, Thai Nationality, Tel. 081-
2899204 Address: 445 M.3 Thawangthong District, Muang Phayao 56000.
4. Miss Patthama Rattanasin, 23 years old, Thai Nationality, Tel. 086-0578946
Address: 60/28 Lumpini Center, Ladphrao 111, Ladphrao Road, Klongjun, Bangkapi
Bangkok 10240.
5. Miss Rungaroon Moorawong, 22 years old, Thai Nationality, Tel. 083-
4480622
Address: 30-32 (Sukumarn) S.1 Pichaironnarongsongkham Road, Saraburi 18000
.

Benefit from investment


Benefit from this investment come from hold stock of Green Park Property.
The way to divide dividends to each member, we will give in the end of each year
which come from the net income and total sales about 10 percentage.
*About the benefit can be change*

Objective
We were established housing development under name of Green Park Property
and have located at Mae-Rim District, Chiang Mai 50180. We would like to be leader
in housing development market and new solution for customer to purchase new house
too.
Sign’s name of Shareholders
1. Miss Jurairat Kareeroj
2. Miss Thitikan Sakultheao
3. Miss Nattida Phuangsuwan
4. Miss Patthama Rattanasin
5. Miss Rungaroon Moorawong

72
4.3 Investment Cost
4.3.1 Equipment & Tools
Table 4.1: Total of office elements

No. Description No. product Price/Unit Total

1 Computer ACER-E560PD2.8GZ 7 24,500.00 171,500.00

2 Printer CANON-IP3680 4 2,590.00 10,360.00

3 Scanner CANON-LIDE25 2 2,090.00 4,180.00

4 Brother-Fax-837MCS 3 4,290.00 12,870.00


Telephone PANASONIC-KX-
5 TS580MXB 7 2,090.00 14,630.00

6 Manager set 1 9,850.00 9,850.00

7 Executive chair 1 2,399.00 2,399.00

8 Table 10 5,300.00 53,000.00

9 Chair 10 2,599.00 25,990.00

73
10 Customer chair 3 2,200.00 6,600.00

11 File cabinet 5 3,100.00 15,500.00

13 Conference table 1 24,000.00 24,000.00

14 Sofa 1 11,900.00 11,900.00

15 Air condition 2 41,000.00 82,000.00

16 LCD TV-32'' LG LD460 1 16,990.00 16,990.00

17 TV table Series 11 1 2,790.00 2,790.00

18 Table three layer 1 3,800.00 3,800.00

19 Camera AVTECH-MDR751 1 13,500.00 13,500.00

20 Water Dispenser 1 3,990.00 3,990.00

21 Document file 3 3,850.00 3,853.00


182,828. 489,702
Total 65 00 .00

Table 4.2: Total of kitchen elements

No.
No. Description product Price/Unit Total
25,900.
1 Refrigerator 1 25,900.00 00
795.0
2 Vacuum bottle SHARP KP-30s 1 795.00 0
3 Microwave SHARP - R-219 1 1,790.00 1,790.00
6,500.0
4 Sink 1 6,500.00 0
34,985.0
Total 4 34,985.00 0
Table 4.3: Total of washroom elements

No.
No. Description product Price/Unit Total
130.0
1 Injection line(CJ-85-WIN-ONE ) 1 130.00 0
230.0
2 Faucet CJ-SS317 1 230.00 0
1,989.0
3 Flush toilet N-7631 1 1,989.00 0

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982.0
4 Basin tascano 1 982.00 0
1,550.0
5 Washroom door 1 1,550.00 0
1,980.0
6 Mirror 1 1,980.00 0
6,861.0
Total 6 6,861.00 0
Table 4.4: Total of Fitness elements

No. Description No. product Price/Unit Total

1 Commercial Treadmill DK-4719N 3 55,900 167,700

2 Upright Bike GT-79 3 9,900 29,700

3 Adjustable abdominal bench TR-36 2 7,000 14,000

4 Two station gym set management 2 17,900 35,800


WHG-002
5 Dumbbell set 1 29,600 29,600

6 TR: No. 35A 2 5,000 10,000

7 Elliptical Trainer 2 in 1 – GT-63N 2 11,900 23,800

Total 15 137,200 310,600

4.4 Management Analysis


4.4.1 Organization management
Green Park Property is a real estate business; our project has to manage the
organization by register Green Park Property project to company limited. We have
been formed to communicate with register partnership firm department. Which is
located office in Amphor Mae-Rim,Chiang Mai.
The type of organization is company limited, which set up with a capital by
divided into equal share, the liability of shareholders being limited to the amount
unpaid on the share severally held by them. We submit the name’s company is Green
Park property for determine not same as the name reserved other companies. Before
establish the company limited, we must have at least three persons signing together in
order to prepare a memorandum and then going to register, the administrator must
register the company within 3 months after the date to meeting.

75
The name of partnership that invest in Green Park Property Business as
follows;
1. Miss Jurairat Kareeroj
2. Miss Thitikan Sakulthaeo
3. Miss Nattida Phunagsuwan
4. Miss Patthama Rattanasin
5. Miss Rungaroon Moorawong
After we are form to the company limited, the five of partnership have a right
to vote and make agreement to appoint Miss Thitikan Sakultheao to be managing
project manager of Green Park Property company limited. She has responsible to
register establish company limited at Amphor Mae-Rim, Chaing Mai. Then the
responsible to construction management about project planning, purchasing plan,
operation plan and financial plan by control with quality and also have a duty to
coordinate with other institute both inside and outside the company.

4.4.2 Organization chart

76
Figure 4.27: Organization Chart

Personnel in the organization

77
Green Park Property Company limited has number of employee 19 people.
The detail below is described type and a job description in each position.
1. Managing project position (1 person)
Details;
- construction management by provide quality and timely completion
- planning, financial plan, purchasing plan, operation check, and
construction development
- coordinate with other institute both inside and outside the organization
- procurement and employ contractor
- develop project until it is complete with quality and delivery to
customer
Characteristic;
- Bachelor’s degree/Master’s degree; civil engineering or other related
major.
- Work experience at least five to ten years, administrative and
coordinator
- Strong leadership
- Have skill to use computer and communicate well with English
language
2. Construction department; Engineering (1 person)
Details;
- coordinate with other institute both inside and outside the organization
- prepare documents including contract and document for use in building
- construction management
- documentation; process of work and weekly report
Characteristic;
- Bachelor’s degree/Master’s degree; civil engineering or other related
major
- Work experience one to three years
- Strong leadership
- Have skill to use computer
3. Construction department; Technicians (1 person)

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Details;
- Control, monitor and repair the system follow the project responsibility
Characteristic;
- vocational certificate or over; electricity and electronics major
- work experience at least two years in building maintenance
- have skill in leadership and communicate
- love service and cab work as a
4. Sale & marketing department; Sale staff (1 person)
Details;
- Responsible for project selling and customer service to accomplish the
goals
Characteristic;
- Bachelor’s degree or over
- Work experience at least two years about real estate
- Have skill in coordination and bargaining
- Can use a computer
5. Sale & marketing department; Customer service and relation (1 person)
Details;
- operation in the customer service
- support sales; sinning contract, installment and copy-right
Characteristic;
- Bachelor’s degree or over
- Work experience at least one year about customer service
- Be creative
- Have able to work under pressure and resourcefulness to solve facing
problem
- Have skill in coordination and bargain
- Can use computer MS office program
- Have skill in English language

6. Sale & marketing department; Marketing staff (2 persons)

79
Details;
- administrate of marketing about real estate
- marketing plan, advertising, public relation and promotion
- ability to help coordinate job both inside and outside organization
- design brochure
- survey and conclude the demand of market
- analyze and problem solving of market
- conclude of sale monthly promotion

Characteristic;
- Bachelor’s degree; marketing, business administration
- Work experience about marketing at least two years
- Be creative, good human relation and good coordination
- Have skill in English language
- Can use computer
7. Sale & marketing department; purchasing staff (1 person)
Details;
- Responsible for contact the seller and contractor and then compare
price
- Making a purchase order
- Order material according to the company order
Characteristic;
- Male/female
- High vocational certificate/ Bachelor’s degree or over
- Work experience about purchasing at least one year
- Can use a computer; Microsoft office excel
- Have well bargaining skill and resourcefulness
- Working carefully
8. Accounting Department; accountant (1 person)
Details;
- Administrate of document
- Administrate of expense and expenditure

80
- Distribution of receipts
- Distribution of tax invoice and invoice
- Collect the rent and financial responsibility
Characteristic;
- High vocational certificate or over
- Work experience at least one years
- Can use computer
9. Human resources department; Human resource staff (1 person)
Details;
- responsible for recruitment
- analyze, suggestion and solving the problem in order to work
effectively
Characteristic;
- Bachelor’s degree or over, human resource management major
- Work experience at least two years
- Have a knowledge of labor legislations
- Have a skill to coordination and problem-solving
- Have skill to use computer and communicate well with English
language
- Love service
10. Human resources department; Administrator (1 person)
Details;
- Administrate of all documentation including facilities and service to
customer
Characteristic;
- vocational certificate
- good personality and love service
- have skill to use computer
- can use computer
11. Legal department; Law staff (1 person)
Details;

81
- Make a contract, audit contract and terms including check and amend
legal document
- Responsible for preparation of standard contract about land
development project and other related document
- Supervise the work practices of register company; business
registration, tax and other related work
Characteristic;
- Bachelor of laws/ Master of laws
- Work experience at least five years about audit contract, draft
agreement that related to real estate
- Have a basic knowledge of real estate development business, tax and
labor legislation
- Leadership skill and coordination
12. General management department; Housekeeper (2 persons)
Details;
- Responsible for cleaning the office
Characteristic;
High school education or over
Female; age 25-50 years old
Attentiveness working
Endure, diligent, high of responsibility and honest
13. General management department; Security guard (2 persons)
Details;
- responsible for security
Characteristic;
- vocational certificate
- male; age 25-50 years old
- leadership skill
- can drive a car and have a license
14. General management department; Gardener (3 person)
Details;
- water and garden

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- weed
Characteristic;
- vocational certificate
- male; 20 – 50 years old
- Be honest

4.4.3. Administration Cost


Employee Salary/Wage rate of our organization
1. Project Managing Partner Position 5 persons (20,000×5) 100,000 baht
2. Employee in the organization
Accounting Department
- Accountant 1 person 9,500 baht
Sale and Marketing
- Sale Staff 1 person 8,500 baht
- Customer services and relationship 1 person 8,500 baht
- Marketing Staff 1 person 8,500 baht
- Purchasing Staff 1 person 8,500 baht
Human Resources
- Human Resources Staff 1 person 8,500 baht
- Administrator 1 person 8,500 baht
Legal
- Law Staff 1 person 9,500 baht
General
- Housekeeper 2 persons (6,000×2) 12,000 baht
- Security Guard 2 persons (7,000×2) 14,000 baht
- Gardener 3 persons (7,000×3) 21,000 baht
Construction
- Estimate Engineer/Foreman BOQ 1 person 15,000 baht
- Technician 1 person 15,000 baht
Total salary expense/month 247,000 baht

83
2. Stationary Expense
Table 4.5 Schedule of Stationary Expense
No. Product Description Unit Price Total

1 Paper A4 1 Box/5 498.00 498.00

2 Paper F4 1 Box/5 690.00 690.00

3 Calculation 2 379.00 758.00

4 Clip Spring Files 1 179.00 179.00

5 Case Document(9"x12") 1 case/100 112.00 112.00

6 Stapler 1 43.00 43.00

7 Pen 3 12.00 36.00

8 Wax Paper 1 32.00 32.00

9 Pencil 12 26.00 312.00

10 Eraser 5 15.00 75.00

11 Bill Sprit(Cash) 1 pack/10 330.00 330.00

12 Punch Machine 1 135.00 135.00

13 Pad ink 2 77.00 154.00

14 Plug Wire Paper 2 8.50 17.00

15 Highlight 3 19.00 57.00

16 Liquid paper 3 41.00 123.00

17 Scissors 3 53.00 159.00

18 Glue UHU 3 55.00 165.00

19 Hanging Rubber Stamp 3 69.00 207.00

Total of Stationary Expense 4,082.00

84
3. Electricity Expense/month
30 meters pressure in the normal rate
Estimate use of electricity 350 unit × 2.4649 = 862.72 baht
Add services expense = 228.17 baht
Total Electricity expense / month = 1,090.89 baht

85
Figure 4.28: Rate of Electricity Expense

(Source: http://www.eppo.go.th/power/pw-Rate-PEA.html#2)

4. Water Expense/ month


1,000 liter = 1 Cubic meters
Forecast use 30 cu.m/month × 14.20 = 426.00 baht
Add general service = 100.00 baht
Add VAT 7% = 29.82 baht
Total water expense/ month = 555.82 baht
Table 4.6 Rate of Water Tariffs

*Remark 1. VAT not included 2. General


Service 100 baht
(Source:
http://www.pwa.co.th/service/tariff_rate.html)

5. Internet expense/month
Double Bonus (2M/512Kbps)
Telephone Expense 590 baht/month
Internet Expense 500 baht/month
**Remark (2 baht/minutes) and free 590 baht for call in Thailand
Fax (2baht/time) 150 baht/month

86
Maintenance Cost 200 baht/month
Total Internet and Telephone expense 1,440 baht/month
Table 4.7: TOT Package

Explanation Administration Cost


- Stationary Expense
We not need to buy administration in every month, because some equipment
in stationary is strong, not easy to damage in every month. For example calculator,
scissor and pad ink. But some equipment in the business might be purchase in every
month such as bill sprit (cash), case document or paper A4. Our organization’s
stationary expense is not to pay in every month; therefore we average in three times
per one year.
- Electricity Expense
Most of our office electricity expense in the organization will be stable
because in the organization must be used same in every days and our organization
doesn’t more employee in the office. The employee might used for daily in every day.
In addition, it can be higher and lower because it depends on season, in summer
season, the employee will turn on more of air condition and use it for a long time. It
can be effect for the increase cost of electricity. In winter season, the employee might
not opened the air condition and use air for natural by opening window in the offices
the cost of electricity might be decrease.
In the first year that we open we think our company will have total of electricity in
moderate, not high or low
In the second year, our organization might have a lot of customer who come to
contract for purchase our house project. So our electricity expense have increase but
not to much.

87
In the third year, our organization have more experience to managing the resources in
the organization, we can reduces the electricity expense then we will increase for our
income
In the fourth year, we might have more electricity expense because our
organization will provided the new project to make in higher satisfaction of customer.
In the fifth year, we will have in old and new customers to come and be
member in our project, the electricity can be decrease automatically because we will
get more income than our expense.
- Water Expense
In the detail of water expense of our organization, it might be stable same the
electricity because we our water for our organization’ daily life for example, water the
plants, for bathroom; wash your face and teeth after lunch for contract customers.
However we think it going to be decrease by depended on the season. In summer, we
will used more water but in rainy season we can reduce water because in this season
have more water used for water plant.
In first year, we open business (new office), so the totals of water expense are not to
pay more.
In the second year, our business will have the market and get more customers
to come for sign contact, so the water expense will increase from the first year.
In third year, we will see in increase of water expense but not to high. It is
likely in year two.
In fourth year, we will see in higher water expense. It will be increase. We will
reduce water expense to increase our income
In the fifth year, we can reduce the water expense and pay in lower cost
because we can control it to stable and get higher profit than last year.
- Internet and telephone expense
Our internet and telephone expense are stable, not likely to change because not
more customer to contact our business in this ways because it might be dangerous.
The customer wants to contact and require the information of our business by
themselves.
In the first year that we open the business, the total internet and telephone are
not to pay more.

88
In the second year, our business will have the market and get more customers
to come for sign contact, so the internet and telephone will increase from the first
year.
In third year, we will see in increase of internet and telephone but not to high.
It is likely in year two.
In fourth year, we can reduce the internet and telephone and pay in lower cost
because we can control it to stable and get higher profit than last year.
In the fifth year, we will see in higher internet and telephone. It will be
increase. Because our business will plan for provide new project and need to contact
to the person who deal with our project.
6. Fire Insurance
Our organization used to investment in Muang Thai Insurance. Package is
always smiled in every time. The limit protect is 1,000,000 baht and insurance rate is
16,761.55 baht per year. It is a fix cost. This insurance protect in property and threats
insurance, for example fire, thunderclap and explosion of gas used for cooking in the
residential households.
Cost of insurance
Building: calculated from the sum assured. Total area is square meters.
Multiply by appraised value of the construction cost which the formulating cost -
Insurance cost
= (length x width x number x number of items stand).
Multiplied by the appraised value per square meter and appraisal.
Building Floor 1 (plain concrete) = 8,000 baht / sqm.
2. Furniture and other to assess actual
3. Stock to evaluate actual
If the organization want to protect the insured building insured by liability as
an asset of the new replacement value cost must notify the insured person. Building
under the current value and adjust the sum insured building construction price index
change every year. If the sum insured under the real value when damage, average total
compensation to the insured.

89
Office(Plain Concrete)
Cost of Insurance Insurance
300,000 645.21
400,000 645.21
500,000 645.21
600,000 773.61
700,000 903.48
800,000 1,031.48
900,000 1,160.95
1,000,000 1,289.35
2,000,000 2,578.70
3,000,000 3,868.05
4,000,000 5,157.40
5,000,000 6,445.68
6,000,000 7,735.03
7,000,000 9,024.38
8,000,000 10,313.73
9,000,000 11,603.08
10,000,000 12,891.36

Table 4.8: Fire Insurance Schedule


**Remark Insurance in the schedule included with 7% of tax. Total number
645.21 is the lower price of insurance following the rate in 2001
7. Employee training
Green Park Property provide training program about customer services for
employee which make them for happiness and satisfaction in their job. The training
program can improve their skill and knowledge and good personality of the employee.
We expect improve them to attract customers and increase our income to our
business.
The training program is 2 times per year, which the first in May and
November of every year. The total of training program is around 2 days. We will pay
one day for employee training expense about 4,815 baht (including with tax 7%),
which 3 hours in the morning is about knowledge and skill, 2 hours in the afternoon is
about practical section. Then the total train program has expense in 9,000 baht per
year. We have invited instructor that have more skill, knowledge and more experience
to training our staff in Green Park Property.
Figure 4.29: Instructor: Miss Sureerat Sirinam

Address: VICK TRAINING CO., LTD.

90
Telephone: 0-27895644, 089-4483725

E-mail: info@vicktraining.com

Website http://www.vicktraining.com

(Source: http://www.thaitrainingzone.com/TrainingDetail.asp?id=2300)

Table 4.30: Administration Cost Year 2012


Year 2012
No. Descript ion Base JAN FEB MAR AP R MAY JUN
1 Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00
2 St at ionary Expense 4,082.00 4,082.00 - - - - -
3 Elect ricit y Expense 967.64 1,214.13 1,090.89 1,152.51 1,152.51 1,164.83
4 Wat er Expense 282.33 327.91 373.49 434.27 662.18 707.76
5 Int ernet and T elephone Expense 1,440.00 1,440.00 1,430.00 11,420.00 1,425.00 1,440.00
6 Fire Insurance 1,289.35 1,289.35 - - - - -
7 T raining Expense 4,815.00 - - - - 4,815.00 -
T ot al Administ rat ion Cost 257,186.35 255,061.32 249,982.04 249,894.38 260,006.78 255,054.69 250,312.59

Year 2012
No. Description JUL AUG SEP OCT NOV DEC T otal
1 Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
2 Stationary Expense 4,082.00 - - - - - 8,164.00
3 Electricity Expense 1,177.16 1,164.83 1,145.11 1,127.86 1,053.91 1,016.34 12,427.72
4 Water Expense 738.15 692.57 677.37 586.21 555.82 571.01 6,609.07
5 Internet and T elephone Expense 1,450.00 1,410.00 120.00 1,435.00 1,400.00 1,440.00 25,850.00
6 Fire Insurance - - - - - - 1,289.35
7 T raining Expense - - - - - - 9,630.00
T otal Administration Cost 254,447.31 250,267.40 248,942.48 250,149.07 250,009.73 250,027.35 3,028,970.14

Year 2 0 1 3
No. D escrip t io n Base JA N FE B M AR AP R M AY JU N
1 Em p lo y ee Salary 2 4 7 ,0 0 0 .0 0 2 4 7 ,0 0 0 .0 0 2 4 7 ,0 0 0 .0 0 2 4 7 ,0 0 0 .0 0 2 4 7 ,0 0 0 .0 0 2 4 7 ,0 0 0 .0 0 2 4 7 ,0 0 0 .0 0
2 St at io n ary E x p en se 4 ,0 8 2 .0 0 4 ,0 8 2 .0 0 - - - - -
3 Elect ricit y E x p en se 1 ,0 9 0 .8 9 1 ,1 5 2 .5 1 1 ,0 9 0 .8 9 1 ,1 5 2 .5 1 1 ,1 6 4 .8 3 1 ,1 6 4 .8 3
4 W at er E x p en se 3 2 7 .9 1 6 6 2 .1 8 - 6 6 2 .1 8 7 0 7 .7 6 7 0 7 .7 6
5 In t ern et an d T elep h o n e E x p en se 1 ,2 5 0 .0 0 1 ,2 4 0 .0 0 1 ,3 0 0 .0 0 1 ,2 7 5 .0 0 1 ,3 0 5 .0 0 1 ,3 1 0 .0 0
6 Fire In suran ce 1 ,2 8 9 .3 5 1 ,2 8 9 .3 5 - - - - -
Table 4.31: Administration Cost Year 2013
7 T rain in g Ex p en se 4 ,8 1 5 .0 0 - - - - 4 ,8 1 5 .0 0 -
T o t al A dm in ist rat io n Co st 2 5 7 ,1 8 6 .3 5 2 5 5 ,0 4 0 .1 5 2 5 0 ,0 5 4 .6 9 2 4 9 ,3 9 0 .8 9 2 5 0 ,0 8 9 .6 9 2 5 4 ,9 9 2 .5 9 2 5 0 ,1 8 2 .5 9

Year 2 01 3
No. Des cription JUL A UG SEP OCT NOV DEC To tal
1 Emplo yee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
2 Station ary Expen s e - - - - - - 8,164.00
3 Electricity Exp ens e 1,177.16 1,164.83 1,164.83 1,152.51 1,164.83 1,016.34 13,656.96
4 W ater Exp ens e 738.15 707.76 707.76 586.21 707.76 571.01 7,672.65
5 Intern et an d Telep h on e Exp ens e 1,295.00 1,380.00 1,340.00 1,375.00 1,300.00 1,390.00 15,760.00
6 Fire Ins u ran ce - - - - - - 1,289.35 91
7 Trainin g Exp ens e - - - - - - 9,630.00
To tal A dmin is tration Cos t 250,210.31 2 50 ,25 2.5 9 249,504.83 250,113.72 249,464.83 249,977.35 3,020,172.96
Table 4.32: Administration Cost Year 2014
Year 201 4
No. Des cription Bas e JA N FEB MAR A PR MAY JUN
1 Emplo yee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00
2 Stationary Expens e 4,082.00 4,082.00 - - - - -
3 Electricity Expens e 967.64 1,214.13 1,090.89 1,152.51 1,152.51 1,164.83
4 W ater Expens e 282.33 327.91 373.49 434.27 662.18 707.76
5 In ternet and Telephone Expens e 1,375.00 1,330.00 1,350.00 1,350.00 1,320.00 1,330.00
6 Fire Ins urance 1,289.35 1,289.35 - - - - -
7 Train ing Expens e 4,815.00 - - - - 4,815.00 -
Total A dminis tratio n Co s t 257,186.35 254,996.32 249,872.04 249,814.38 249,936.78 254,949.69 250,202.59

Year 2014
No. Des cription JUL A UG SEP OCT NOV DEC Total
1 Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,946,000.00
2 Stationary Expens e 4,082.00 - - - - - 8,164.00
3 Electricity Expens e 1,177.16 1,164.83 1,145.11 1,127.86 1,053.91 1,016.34 13,427.72
4 W ater Expense 738.15 692.57 677.37 586.21 555.82 571.01 6,609.07
5 Internet and Telephone Expense 1,250.00 1,240.00 1,260.00 1,275.00 1,300.00 1,340.00 15,720.00
6 Fire Insurance - - - - - - 1,289.35
7 Training Expense - - - - - - 9,630.00
Total A dminis tration Cos t 254,247.31 250,097.40 250,082.48 249,989.07 249,909.73 249,927.35 3,018,840.14

Year 2015
No. Description Base JAN FEB MAR APR MAY JUN
1 Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00
2 Stationary Expense 4,082.00 4,082.00 - - - - -
3 Electricity Expense 967.64 1,214.13 1,090.89 1,152.51 1,152.51 1,164.83
4Table 4.33: Administration Cost 373.49
W ater Expense Year 2015 327.91 373.49 434.27 449.46 434.72
5 Internet and Telephone Expense 1,250.00 1,260.00 1,300.00 1,275.00 1,380.00 1,290.00
6 Fire Insurance 1,289.35 1,289.35 - - - - -
7 Training Expense 4,815.00 - - - - 4,815.00 -
Total Administration Cost 257,186.35 254,962.48 249,802.04 249,764.38 249,861.78 254,796.97 249,889.55

Year 2 01 5
No. Des cription JUL A UG SEP OCT NOV DEC T otal
1 Employ ee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
2 Stationary Expens e 4,082.00 - - - - - 8,164.00
3 Electricity Exp en s e 1,177.16 1,164.83 1,145.11 1,127.86 1,053.91 1,016.34 13,427.72
4 W ater Expen s e 327.91 434.72 434.72 586.21 449.46 327.91 4,954.27
5 In tern et an d Telep hon e Expens e 1,300.00 1,275.00 1,285.00 1,305.00 1,325.00 1,330.00 15,575.00
6 Fire Ins urance - - - - - - 1,289.35 92
7 Train ing Exp en s e - - - - - - 9,630.00
To tal A dmin is tratio n Cos t 253,887.07 249,874.55 249,864.83 250,019.07 249,828.37 249,674.25 3,017,040.34
Table 4.34: Administration Cost Year 2016
Year 2 0 1 6
No . Des criptio n Bas e JA N FEB MAR A PR MAY JUN
1 Emp lo y ee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00
2 Statio nary Exp en s e 4,082.00 4,082.00 - - - - -
3 Electricity Expen s e 967.64 1,214.13 1,090.89 1,152.51 1,152.51 1,164.83
4 W ater Expen s e 282.33 327.91 373.49 434.27 - 434.27
5 In tern et an d Telep ho n e Exp ens e 1,140.00 1,240.00 1,240.00 1,250.00 1,300.00 1,275.00
6 Fire In s u ran ce 1,289.35 1,289.35 - - - - -
7 Train ing Exp en s e 4,815.00 - - - - 4,815.00 -
Total A d min is tration Co s t 257,186.35 254,761.32 249,782.04 249,704.38 249,836.78 254,267.51 249,874.10

Year 2016
No. Des cription JUL AUG SEP OCT NOV DEC Total
1 Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
2 Stationary Expens e 4,082.00 - - - - - 8,164.00
3 Electricity Expens e 1,177.16 1,164.83 1,145.11 1,127.86 1,053.91 1,016.34 13,427.72
4 W ater Expens e 738.15 692.57 434.27 586.21 434.27 373.49 5,697.44
5 Internet and Telephone Expens e 1,325.00 1,335.00 1,450.00 1,350.00 1,360.00 1,340.00 15,605.00
6 Fire Insurance - - - - - - 1,289.35
7 Training Expens e - - - - - - 9,630.00
Total A dminis tration Cos t 254,322.31 250,192.40 250,029.38 250,064.07 249,848.18 249,729.83 3,017,813.51

4.5 Technical Conclusion


Green Park Property will build house project to respond the need of customers
and include with service too. Our kind of house, we will spread in 2 styles. The first,
Neo modern style, it has area about 152 square meters, includes with 3 bed rooms/3
bath rooms/1 car parking spaces. And the second, Modern resort style, it has area
about 175 square meters, includes with 4 bed rooms/3 bath rooms/1 car parking

93
spaces. The total of houses in this project is 45 houses. We use area about 10.58 Rais
to do the project.
In part of service and infrastructure in the project, we have 5 parts our service
customer for enjoy to living together with us. First, Fitness, we will provide the
perfect and equipment full option. It was safety for user. Second, Swimming Pool, we
built swimming pool suitable for kinds and adult. We have safe grad for take care and
control system of water was quality all time. Third, Playground Island, this location is
suitable for family time. When parent back from the office, they can take child to play
in this place and use time with child too. Fourth, Garden, everyone can use this space
to do activity such as jogging, walking or exercise with the nature and a lot of flowers.
It made they relax as the same time. And fifth, Guardhouse, we provide the security
guard to protect around the village 24 hrs for making confident and trust to inmate
too. We would like to take cares our inmates (customer), we will make convenience to
customer have satisfaction and feel happily in our service.
In our service process, we have 2 kinds of customers; the first, customers come to ask
about detail of house only and the second, customers known the detail already and
come back to purchase the house.
For first, customer come to our office ,then employee welcome and invite to
seat, next employee inquire need of customer about you style, which type do you
want, after that employee give the brochures to customer and explain more detail too.
But, if customer doesn’t want to purchase right now, employee will give the business
card to customer before they leave.
And second, customers ever had been come to our office. They decision to
purchase house from us, then employee give the information of how to pay and
license process, next customer check the detail again and sign of contract include with
witness.
Our project and office was set on Amphor Mea-Rim, Chiang Mai. The
entrance is closely Superhighway Road, it was nearly the city and comfortable to
transportation to customer.
And part of management, cost of investment. The pre-operating cost, we have
estimate and calculate the total cost are include with cost of equipment in the office
such as file of document, stationery, electronic equipment and furniture for decorating

94
in the office. Total of cost of furniture for decorating of each house, pay for billboard
and company limited registration cost, we can contact to register at Office of
Commercial Affairs Chiang Mai. Other many expense was include with utility
expense/administration expense per month, employee salary per month. We will
select and recruit employees by the company’s qualifications that were set in the
position, task and responsibility of employees. When we hire employees to work
already, we will train them to be expert on work. They can work effective on their
job.

Chapter 5: Finance Analysis

95
Table 5.1: Income Statement Year 2012
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Sales
Down payment style A 0.00 1,475,000.00 2,212,500.00 2,950,000.00 3,687,500.00 4,425,000.00 4,425,000.00 4,425,000.00 5,162,500.00 5,162,500.00 5,162,500.00 7,375,000.00 46,462,500.00
Down payment style B 0.00 1,750,000.00 2,625,000.00 3,500,000.00 4,375,000.00 5,250,000.00 5,250,000.00 5,250,000.00 6,125,000.00 6,125,000.00 6,125,000.00 8,750,000.00 55,125,000.00
Interest rate A 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26,156.25 65,304.10 117,399.75 182,399.13 260,257.87 651,517.10
Interest rate B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30,937.50 77,224.61 138,801.01 215,606.02 307,578.56 770,147.70
Cost A 0.00 40,000.00 100,000.00 180,000.00 280,000.00 400,000.00 520,000.00 613,843.75 714,695.90 802,600.25 877,600.87 999,742.13 5,528,482.90
Cost B 0.00 50,000.00 125,000.00 225,000.00 350,000.00 500,000.00 650,000.00 769,062.50 897,775.39 1,011,198.99 1,109,393.98 1,267,421.44 6,954,852.30
Net sales 0.00 3,315,000.00 5,062,500.00 6,855,000.00 8,692,500.00 10,575,000.00 10,845,000.00 11,115,000.00 13,042,500.00 13,357,500.00 13,672,500.00 18,960,000.00 115,492,500.00
Cost of good sold 0.00
Construction 0.00 0.00 1,640,000.00 2,460,000.00 3,280,000.00 4,100,000.00 4,920,000.00 4,920,000.00 4,920,000.00 5,740,000.00 5,740,000.00 5,740,000.00 43,460,000.00
Architecture 0.00 0.00 1,340,000.00 2,010,000.00 2,680,000.00 3,350,000.00 4,020,000.00 4,020,000.00 4,020,000.00 4,690,000.00 4,690,000.00 4,690,000.00 35,510,000.00
Roof and roof materials 0.00 0.00 794,000.00 1,191,000.00 1,588,000.00 1,985,000.00 2,382,000.00 2,382,000.00 2,382,000.00 2,779,000.00 2,779,000.00 2,779,000.00 21,041,000.00
Water supply and sanitary
ware 0.00 0.00 290,000.00 435,000.00 580,000.00 725,000.00 870,000.00 870,000.00 870,000.00 1,015,000.00 1,015,000.00 1,015,000.00 7,685,000.00
Electricity 0.00 0.00 238,080.00 357,120.00 476,160.00 595,200.00 714,240.00 714,240.00 714,240.00 833,280.00 833,280.00 833,280.00 6,309,120.00
Piecemeal 0.00 0.00 94,000.00 141,000.00 188,000.00 235,000.00 282,000.00 282,000.00 282,000.00 329,000.00 329,000.00 329,000.00 2,491,000.00
Total 0.00 0.00 4,396,080.00 6,594,120.00 8,792,160.00 10,990,200.00 13,188,240.00 13,188,240.00 13,188,240.00 15,386,280.00 15,386,280.00 15,386,280.00 116,496,120.00
Gross margin 0.00 3,315,000.00 666,420.00 260,880.00 -99,660.00 -415,200.00 -2,343,240.00 -2,073,240.00 -145,740.00 -2,028,780.00 -1,713,780.00 3,573,720.00 -1,003,620.00
Marketing expense 0.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Total Marketing expense 16,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 82,900.00
Administration expense 0.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Total Administration expense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00
Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00
EBIT -287,064.08 3,044,835.92 396,255.92 -9,484.08 -375,024.08 -685,864.08 -2,617,904.08 -2,343,704.08 -416,204.08 -2,299,144.08 -1,988,944.08 3,303,555.92 -4,278,689.00
Interest 250,000.00 248,958.33 247,912.33 246,861.96 245,807.22 244,748.08 243,684.53 242,616.55 241,544.12 240,467.22 239,385.83 238,299.94 2,930,286.13
Tax 0 470,950.78 -544,873.23 0 0 0 0 0 0 0 0 -1,221,433.23 -1,295,355.68
Net income -537,064.08 2,324,926.81 693,216.82 -256,346.04 -620,831.30 -930,612.17 -2,861,588.62 -2,586,320.64 -657,748.20 -2,539,611.30 -2,228,329.92 4,286,689.20 -5,913,619.45
-
Retain earning -537,064.08 1,787,862.73 2,481,079.54 2,224,733.50 1,603,902.19 673,290.03 -2,188,298.59 -4,774,619.22 -5,432,367.43 -7,971,978.73 10,200,308.65 -5,913,619.45 -28,247,388.18

96
Table 5.2: Income Statement Year 2013
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Sales
Down payment style A 4,425,000.00 2,950,000.00 2,212,500.00 1,475,000.00 1,475,000.00 1,475,000.00 1,475,000.00 737,500.00 737,500.00 737,500.00 737,500.00 737,500.00 19,175,000.00
Down payment style B 5,250,000.00 3,500,000.00 2,625,000.00 1,750,000.00 1,750,000.00 1,750,000.00 1,750,000.00 875,000.00 875,000.00 875,000.00 875,000.00 875,000.00 22,750,000.00
Interest rate A 337,853.23 415,183.56 505,325.34 595,155.50 684,672.09 813,107.54 888,783.21 938,025.61 973,997.64 996,741.38 1,019,377.26 1,041,904.62 9,210,127.00
Interest rate B 399,188.42 490,433.35 596,779.81 702,697.18 808,182.79 959,640.18 1,048,606.68 1,106,254.23 1,148,168.31 1,174,406.87 1,200,496.91 1,226,437.52 10,861,292.26
Cost A 1,042,146.77 1,044,816.44 1,014,674.66 964,844.50 915,327.91 826,892.46 791,216.79 761,974.39 746,002.36 743,258.62 740,622.74 738,095.38 10,329,873.00
Cost B 1,325,811.58 1,334,566.65 1,303,220.19 1,247,302.82 1,191,817.21 1,090,359.82 1,051,393.32 1,018,745.77 1,001,831.69 1,000,593.13 999,503.09 998,562.48 13,563,707.74
Net sales 12,780,000.00 9,735,000.00 8,257,500.00 6,735,000.00 6,825,000.00 6,915,000.00 7,005,000.00 5,437,500.00 5,482,500.00 5,527,500.00 5,572,500.00 5,617,500.00 85,890,000.00
Cost of good sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction 8,200,000.00 4,920,000.00 3,280,000.00 2,460,000.00 1,640,000.00 1,640,000.00 1,640,000.00 1,640,000.00 820,000.00 820,000.00 820,000.00 820,000.00 28,700,000.00
Architecture 6,700,000.00 4,020,000.00 2,680,000.00 2,010,000.00 1,340,000.00 1,340,000.00 1,340,000.00 1,340,000.00 670,000.00 670,000.00 670,000.00 670,000.00 23,450,000.00
Roof and roof materials 3,970,000.00 2,382,000.00 1,588,000.00 1,191,000.00 794,000.00 794,000.00 794,000.00 794,000.00 397,000.00 397,000.00 397,000.00 397,000.00 13,895,000.00
Water supply and
sanitary ware 1,450,000.00 870,000.00 580,000.00 435,000.00 290,000.00 290,000.00 290,000.00 290,000.00 145,000.00 145,000.00 145,000.00 145,000.00 5,075,000.00
Electricity 1,190,400.00 714,240.00 476,160.00 357,120.00 238,080.00 238,080.00 238,080.00 238,080.00 119,040.00 119,040.00 119,040.00 119,040.00 4,166,400.00
Piecemeal 470,000.00 282,000.00 188,000.00 141,000.00 94,000.00 94,000.00 94,000.00 94,000.00 47,000.00 47,000.00 47,000.00 47,000.00 1,645,000.00
Total 21,980,400.00 13,188,240.00 8,792,160.00 6,594,120.00 4,396,080.00 4,396,080.00 4,396,080.00 4,396,080.00 2,198,040.00 2,198,040.00 2,198,040.00 2,198,040.00 76,931,400.00
Gross margin -9,200,400.00 -3,453,240.00 -534,660.00 140,880.00 2,428,920.00 2,518,920.00 2,608,920.00 1,041,420.00 3,284,460.00 3,329,460.00 3,374,460.00 3,419,460.00 8,958,600.00
Marketing expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Total Marketing expense 16,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 82,900.00
Administration expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Total Administration
expense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00
Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00
EBIT -9,487,464.08 -3,723,404.08 -804,824.08 -129,484.08 2,153,555.92 2,248,255.92 2,334,255.92 770,955.92 3,013,995.92 3,059,095.92 3,099,295.92 3,149,295.92 5,683,531.00
Interest 237,209.53 236,114.57 235,015.04 233,910.94 232,802.23 231,688.91 230,570.95 229,448.33 228,321.03 227,189.03 226,052.32 224,910.87 2,773,233.74
Tax 0 0 0 0 203,566.78 231,976.78 257,776.78 10,036.78 682,948.78 696,478.78 708,538.78 723,538.78 3,514,862.20
Net income -9,724,673.61 -3,959,518.65 -1,039,839.13 -363,395.02 1,717,186.91 1,784,590.23 1,845,908.19 531,470.82 2,102,726.11 2,135,428.11 2,164,704.82 2,200,846.27 -604,564.94
- - - - - - - - - - - - -
Retain earning 15,638,293.06 19,597,811.71 20,637,650.84 21,001,045.86 19,283,858.95 17,499,268.72 15,653,360.52 15,121,889.71 13,019,163.59 10,883,735.48 8,719,030.66 6,518,184.39 183,573,293.50

97
Table 5.3: Income Statement Year 2014
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Sales
Down payment style A 737,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 737,500.00
Down payment style B 875,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 875,000.00
Interest rate A 1,064,322.78 1,073,552.92 1,082,715.75 1,091,810.85 1,100,837.79 1,109,796.15 1,118,685.50 1,114,427.29 1,110,142.46 1,105,830.85 1,101,492.29 1,097,126.62 13,170,741.23
Interest rate B 1,252,227.75 1,262,397.92 1,272,475.41 1,282,459.63 1,292,350.00 1,302,145.94 1,311,846.85 1,305,983.40 1,300,083.29 1,294,146.31 1,288,172.23 1,282,160.80 15,446,449.55
Cost A 735,677.22 726,447.08 717,284.25 708,189.15 699,162.21 690,203.85 681,314.50 685,572.71 689,857.54 694,169.15 698,507.71 702,873.38 8,429,258.77
Cost B 997,772.25 987,602.08 977,524.59 967,540.37 957,650.00 947,854.06 938,153.15 944,016.60 949,916.71 955,853.69 961,827.77 967,839.20 11,553,550.45
Net sales 5,662,500.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 50,212,500.00
Cost of good sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction 820,000.00 820,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,640,000.00
Architecture 670,000.00 670,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,340,000.00
Roof and roof materials 397,000.00 397,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 794,000.00
Water supply and sanitary
ware 145,000.00 145,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 290,000.00
Electricity 119,040.00 119,040.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 238,080.00
Piecemeal 47,000.00 47,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 94,000.00
Total 2,198,040.00 2,198,040.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4,396,080.00
Gross margin 3,464,460.00 1,851,960.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 45,816,420.00
Marketing expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Total Marketing expense 16,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 82,900.00
Administration expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Total Administration
expense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00
Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00
EBIT 3,177,395.92 1,581,795.92 3,779,835.92 3,779,635.92 3,774,635.92 3,779,335.92 3,775,335.92 3,779,535.92 3,779,535.92 3,779,635.92 3,774,835.92 3,779,835.92 42,541,351.00
Interest 223,764.67 222,613.69 221,457.91 220,297.32 219,131.89 217,961.61 216,786.45 215,606.39 214,421.42 213,231.50 212,036.64 210,836.79 2,608,146.25
Tax 731,968.78 474,538.78 1,133,950.78 1,133,890.78 1,132,390.78 1,133,800.78 1,132,600.78 1,133,860.78 1,133,860.78 1,133,890.78 1,132,450.78 1,133,950.78 12,541,155.30
Net income 2,221,662.48 884,643.46 2,424,427.23 2,425,447.82 2,423,113.25 2,427,573.54 2,425,948.70 2,430,068.75 2,431,253.73 2,432,513.64 2,430,348.51 2,435,048.35 27,392,049.45
- -
Retain earning 4,296,521.92 3,411,878.46 -987,451.23 1,437,996.60 3,861,109.85 6,288,683.39 8,714,632.08 11,144,700.83 13,575,954.56 16,008,468.20 18,438,816.70 20,873,865.06 91,648,375.66

98
Table 5.4: Income Statement Year 2015
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Sales
Down payment style A 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Down payment style B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest rate A 1,092,733.66 1,088,313.24 1,083,865.20 1,079,389.36 1,074,885.54 1,070,353.58 1,065,793.29 1,061,204.49 1,056,587.02 1,051,940.69 1,047,265.32 1,042,560.73 12,814,892.13
Interest rate B 1,276,111.81 1,270,025.01 1,263,900.16 1,257,737.04 1,251,535.40 1,245,294.99 1,239,015.59 1,232,696.93 1,226,338.79 1,219,940.91 1,213,503.04 1,207,024.93 14,903,124.60
Cost A 707,266.34 711,686.76 716,134.80 720,610.64 725,114.46 729,646.42 734,206.71 738,795.51 743,412.98 748,059.31 752,734.68 757,439.27 8,785,107.87
Cost B 973,888.19 979,974.99 986,099.84 992,262.96 998,464.60 1,004,705.01 1,010,984.41 1,017,303.07 1,023,661.21 1,030,059.09 1,036,496.96 1,042,975.07 12,096,875.40
Net sales 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 48,600,000.00
Cost of good sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Architecture 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Roof and roof
materials 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Water supply and
sanitary ware 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Electricity 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Piecemeal 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Gross margin 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 48,600,000.00
Marketing expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Total Marketing
expense 16,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 82,900.00
Administration
expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Total Administration
expense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00
Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00
EBIT 3,762,935.92 3,779,835.92 3,779,835.92 3,779,635.92 3,774,635.92 3,779,335.92 3,775,335.92 3,779,535.92 3,779,535.92 3,779,635.92 3,774,835.92 3,779,835.92 45,324,931.00
Interest 209,631.94 208,422.08 207,207.17 205,987.20 204,762.14 203,531.99 202,296.70 201,056.27 199,810.67 198,559.88 197,303.88 196,042.65 2,434,612.58
Tax 1,128,880.78 1,133,950.78 1,133,950.78 1,133,890.78 1,132,390.78 1,133,800.78 1,132,600.78 1,133,860.78 1,133,860.78 1,133,890.78 1,132,450.78 1,133,950.78 13,597,479.30
Net income 2,424,423.20 2,437,463.07 2,438,677.97 2,439,757.94 2,437,483.00 2,442,003.16 2,440,438.44 2,444,618.87 2,445,864.47 2,447,185.26 2,445,081.26 2,449,842.49 29,292,839.12
Retain earning 23,298,288.25 25,735,751.32 28,174,429.30 30,614,187.24 33,051,670.24 35,493,673.39 37,934,111.83 40,378,730.70 42,824,595.17 45,271,780.43 47,716,861.69 50,166,704.18 440,660,783.74

99
Table 5.5: Income Statement Year 2016
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Down payment style A 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Down payment style B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest rate A 1,037,826.73 1,033,063.15 1,028,269.80 1,023,446.48 1,018,593.02 1,013,709.23 1,008,794.91 1,003,849.88 998,873.94 993,866.90 988,828.57 983,758.75 12,132,881.37
Interest rate B 1,200,506.34 1,193,947.00 1,187,346.67 1,180,705.09 1,174,022.00 1,167,297.13 1,160,530.24 1,153,721.05 1,146,869.31 1,139,974.74 1,133,037.09 1,126,056.07 13,964,012.73
Cost A 762,173.27 766,936.85 771,730.20 776,553.52 781,406.98 786,290.77 791,205.09 796,150.12 801,126.06 806,133.10 811,171.43 816,241.25 9,467,118.63
Cost B 1,049,493.66 1,056,053.00 1,062,653.33 1,069,294.91 1,075,978.00 1,082,702.87 1,089,469.76 1,096,278.95 1,103,130.69 1,110,025.26 1,116,962.91 1,123,943.93 13,035,987.27
Net sales 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 48,600,000.00
Cost of good sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Architecture 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Roof and roof
materials 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Water supply and
sanitary ware 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Electricity 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Piecemeal 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Gross margin 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 48,600,000.00
Marketing expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Total Marketing
expense 16,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 82,900.00
Administration
expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Total Administration
expense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00
Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00
EBIT 3,762,935.92 3,779,835.92 3,779,835.92 3,779,635.92 3,774,635.92 3,779,335.92 3,775,335.92 3,779,535.92 3,779,535.92 3,779,635.92 3,774,835.92 3,779,835.92 45,324,931.00
Interest 194,776.16 193,504.40 192,227.33 190,944.94 189,657.21 188,364.12 187,065.64 185,761.74 184,452.42 183,137.64 181,817.38 180,491.62 2,252,200.59
Tax 1,128,880.78 1,133,950.78 1,133,950.78 1,133,890.78 1,132,390.78 1,133,800.78 1,132,600.78 1,133,860.78 1,133,860.78 1,133,890.78 1,132,450.78 1,133,950.78 13,597,479.30
Net income 2,439,278.98 2,452,380.75 2,453,657.81 2,454,800.20 2,452,587.93 2,457,171.02 2,455,669.50 2,459,913.40 2,461,222.72 2,462,607.51 2,460,567.77 2,465,393.53 29,475,251.11
Retain earning 52,605,983.16 55,058,363.90 57,512,021.71 59,966,821.91 62,419,409.84 64,876,580.86 67,332,250.37 69,792,163.76 72,253,386.49 74,715,993.99 77,176,561.76 79,641,955.29 793,351,493.04

100
Table 5.6: Cash Flow 2012
1 2 3 4 5 6 7 8 9 10 11 12 Total
Cash flow from operating
activities
Cash received
Down payment style A 0.00 1,475,000.00 2,212,500.00 2,950,000.00 3,687,500.00 4,425,000.00 4,425,000.00 4,425,000.00 5,162,500.00 5,162,500.00 5,162,500.00 7,375,000.00 46,462,500.00
Down payment style B 0.00 1,750,000.00 2,625,000.00 3,500,000.00 4,375,000.00 5,250,000.00 5,250,000.00 5,250,000.00 6,125,000.00 6,125,000.00 6,125,000.00 8,750,000.00 55,125,000.00
Interest rate A 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26,156.25 65,304.10 117,399.75 182,399.13 260,257.87 651,517.10
Interest rate B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30,937.50 77,224.61 138,801.01 215,606.02 307,578.56 770,147.70
Cost A 0.00 40,000.00 100,000.00 180,000.00 280,000.00 400,000.00 520,000.00 613,843.75 714,695.90 802,600.25 877,600.87 999,742.13 5,528,482.90
Cost B 0.00 50,000.00 125,000.00 225,000.00 350,000.00 500,000.00 650,000.00 769,062.50 897,775.39 1,011,198.99 1,109,393.98 1,267,421.44 6,954,852.30
10,575,000.0 10,845,000.0 11,115,000.0 13,042,500.0 13,357,500.0 13,672,500.0 18,960,000.0
Total 0.00 3,315,000.00 5,062,500.00 6,855,000.00 8,692,500.00 0 0 0 0 0 0 0 115,492,500.00
Cash paid
Construction 0.00 0.00 1,640,000.00 2,460,000.00 3,280,000.00 4,100,000.00 4,920,000.00 4,920,000.00 4,920,000.00 5,740,000.00 5,740,000.00 5,740,000.00 43,460,000.00
Architecture 0.00 0.00 1,340,000.00 2,010,000.00 2,680,000.00 3,350,000.00 4,020,000.00 4,020,000.00 4,020,000.00 4,690,000.00 4,690,000.00 4,690,000.00 35,510,000.00
Roof and roof materials 0.00 0.00 794,000.00 1,191,000.00 1,588,000.00 1,985,000.00 2,382,000.00 2,382,000.00 2,382,000.00 2,779,000.00 2,779,000.00 2,779,000.00 21,041,000.00
Water supply and sanitary
ware 0.00 0.00 290,000.00 435,000.00 580,000.00 725,000.00 870,000.00 870,000.00 870,000.00 1,015,000.00 1,015,000.00 1,015,000.00 7,685,000.00
Electricity 0.00 0.00 238,080.00 357,120.00 476,160.00 595,200.00 714,240.00 714,240.00 714,240.00 833,280.00 833,280.00 833,280.00 6,309,120.00
Piecemeal 0.00 0.00 94,000.00 141,000.00 188,000.00 235,000.00 282,000.00 282,000.00 282,000.00 329,000.00 329,000.00 329,000.00 2,491,000.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Tax 0 470,950.78 -544,873.23 0 0 0 0 0 0 0 0 -1,221,433.23 -1,295,355.68
11,246,700.0 13,448,740.0 13,444,540.0 13,444,540.0 15,642,480.0 15,647,280.0 14,420,846.7
Total cash paid 272,900.00 726,950.78 4,107,206.78 6,850,320.00 9,053,360.00 0 0 0 0 0 0 8 118,305,864.33
Net cash provide by operating -272,900.00 2,588,049.23 955,293.23 4,680.00 -360,860.00 -671,700.00 -2,603,740.00 -2,329,540.00 -402,040.00 -2,284,980.00 -1,974,780.00 4,539,153.23 -2,813,364.33
Cash flow from investment
activities
27,849,845.0
Investment 0 27,849,845.00
-
Net cash provide by 27,849,845.0
investment 0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -27,849,845.00
Cash flow from financial
activities
60,000,000.0
Borrow 0 60,000,000.00
Payable 250,000.00 251,041.67 252,087.67 253,138.04 254,192.78 255,251.92 256,315.47 257,383.45 258,455.88 259,532.78 260,614.17 261,700.06 3,069,713.87
Interest 250,000.00 248,958.33 247,912.33 246,861.96 245,807.22 244,748.08 243,684.53 242,616.55 241,544.12 240,467.22 239,385.83 238,299.94 2,930,286.13
Net cash provide by financial 59,500,000.0 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 54,000,000.00

101
0
31,377,255.0
Net increase/decrease in cash 0 2,088,049.23 455,293.23 -495,320.00 -860,860.00 -1,171,700.00 -3,103,740.00 -2,829,540.00 -902,040.00 -2,784,980.00 -2,474,780.00 4,039,153.23 23,336,790.68
31,377,255.0 33,465,304.2 33,920,597.4 33,425,277.4 32,564,417.4 31,392,717.4 28,288,977.4 25,459,437.4 24,557,397.4 21,772,417.4 19,297,637.4
Cash at the begin 0.00 0 3 5 5 5 5 5 5 5 5 5 315,521,436.28
31,377,255.0 33,465,304.2 33,920,597.4 33,425,277.4 32,564,417.4 31,392,717.4 28,288,977.4 25,459,437.4 24,557,397.4 21,772,417.4 19,297,637.4 23,336,790.6
Cash at the end 0 3 5 5 5 5 5 5 5 5 5 8 338,858,226.95

Table 5.7: Cash Flow 2013


1 2 3 4 5 6 7 8 9 10 11 12 Total
Cash flow from operating activities
Cash received
2,212,500.0 1,475,000.0 1,475,000.0
Down payment style A 4,425,000.00 2,950,000.00 0 0 0 1,475,000.00 1,475,000.00 737,500.00 737,500.00 737,500.00 737,500.00 737,500.00 19,175,000.00
2,625,000.0 1,750,000.0 1,750,000.0
Down payment style B 5,250,000.00 3,500,000.00 0 0 0 1,750,000.00 1,750,000.00 875,000.00 875,000.00 875,000.00 875,000.00 875,000.00 22,750,000.00
Interest rate A 337,853.23 415,183.56 505,325.34 595,155.50 684,672.09 813,107.54 888,783.21 938,025.61 973,997.64 996,741.38 1,019,377.26 1,041,904.62 9,210,127.00
Interest rate B 399,188.42 490,433.35 596,779.81 702,697.18 808,182.79 959,640.18 1,048,606.68 1,106,254.23 1,148,168.31 1,174,406.87 1,200,496.91 1,226,437.52 10,861,292.26
1,014,674.6
Cost A 1,042,146.77 1,044,816.44 6 964,844.50 915,327.91 826,892.46 791,216.79 761,974.39 746,002.36 743,258.62 740,622.74 738,095.38 10,329,873.00
1,303,220.1 1,247,302.8 1,191,817.2
Cost B 1,325,811.58 1,334,566.65 9 2 1 1,090,359.82 1,051,393.32 1,018,745.77 1,001,831.69 1,000,593.13 999,503.09 998,562.48 13,563,707.74
12,780,000.0 8,257,500.0 6,735,000.0 6,825,000.0
Total 0 9,735,000.00 0 0 0 6,915,000.00 7,005,000.00 5,437,500.00 5,482,500.00 5,527,500.00 5,572,500.00 5,617,500.00 85,890,000.00
Cash paid 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
3,280,000.0 2,460,000.0 1,640,000.0
Construction 8,200,000.00 4,920,000.00 0 0 0 1,640,000.00 1,640,000.00 1,640,000.00 820,000.00 820,000.00 820,000.00 820,000.00 28,700,000.00
2,680,000.0 2,010,000.0 1,340,000.0
Architecture 6,700,000.00 4,020,000.00 0 0 0 1,340,000.00 1,340,000.00 1,340,000.00 670,000.00 670,000.00 670,000.00 670,000.00 23,450,000.00
1,588,000.0 1,191,000.0
Roof and roof materials 3,970,000.00 2,382,000.00 0 0 794,000.00 794,000.00 794,000.00 794,000.00 397,000.00 397,000.00 397,000.00 397,000.00 13,895,000.00
Water supply and sanitary ware 1,450,000.00 870,000.00 580,000.00 435,000.00 290,000.00 290,000.00 290,000.00 290,000.00 145,000.00 145,000.00 145,000.00 145,000.00 5,075,000.00
Electricity 1,190,400.00 714,240.00 476,160.00 357,120.00 238,080.00 238,080.00 238,080.00 238,080.00 119,040.00 119,040.00 119,040.00 119,040.00 4,166,400.00
Piecemeal 470,000.00 282,000.00 188,000.00 141,000.00 94,000.00 94,000.00 94,000.00 94,000.00 47,000.00 47,000.00 47,000.00 47,000.00 1,645,000.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Tax 0 0 0 0 203,566.78 231,976.78 257,776.78 10,036.78 682,948.78 696,478.78 708,538.78 723,538.78 3,514,862.20
22,253,300.0 13,444,240.0 9,048,160.0 6,850,320.0 4,860,846.7
Total cash paid 0 0 0 0 8 4,884,556.78 4,914,356.78 4,662,416.78 3,137,288.78 3,150,718.78 3,167,578.78 3,177,578.78 83,551,362.20
Net cash provide by operating -9,473,300.00 -3,709,240.00 -790,660.00 -115,320.00 1,964,153.2 2,030,443.23 2,090,643.23 775,083.23 2,345,211.23 2,376,781.23 2,404,921.23 2,439,921.23 2,338,637.80

102
3
Cash flow from investment activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Borrow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Payable 262,790.47 263,885.43 264,984.96 266,089.06 267,197.77 268,311.09 269,429.05 270,551.67 271,678.97 272,810.97 273,947.68 275,089.13 3,226,766.26
Interest 237,209.53 236,114.57 235,015.04 233,910.94 232,802.23 231,688.91 230,570.95 229,448.33 228,321.03 227,189.03 226,052.32 224,910.87 2,773,233.74
Net cash provide by financial -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -6,000,000.00
-
1,290,660.0 1,464,153.2
Net increase/decrease in cash -9,973,300.00 -4,209,240.00 0 -615,320.00 3 1,530,443.23 1,590,643.23 275,083.23 1,845,211.23 1,876,781.23 1,904,921.23 1,939,921.23 -3,661,362.20
23,336,790.6 13,363,490.6 9,154,250.6 7,863,590.6 7,248,270.6 10,242,867.1 11,833,510.3 12,108,593.5 13,953,804.8 15,830,586.0 17,735,507.2
Cash at the begin 8 8 8 8 8 8,712,423.90 3 5 8 0 3 5 151,383,686.40
13,363,490.6 7,863,590.6 7,248,270.6 8,712,423.9 10,242,867.1 11,833,510.3 12,108,593.5 13,953,804.8 15,830,586.0 17,735,507.2 19,675,428.4
Cash at the end 8 9,154,250.68 8 8 0 3 5 8 0 3 5 8 147,722,324.20

Table 5.8: Cash Flow 2014


1 2 3 4 5 6 7 8 9 10 11 12 Total
Cash flow from operating activities
Cash received
Down payment style A 737,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 737,500.00
Down payment style B 875,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 875,000.00
Interest rate A 1,064,322.78 1,073,552.92 1,082,715.75 1,091,810.85 1,100,837.79 1,109,796.15 1,118,685.50 1,114,427.29 1,110,142.46 1,105,830.85 1,101,492.29 1,097,126.62 13,170,741.23
Interest rate B 1,252,227.75 1,262,397.92 1,272,475.41 1,282,459.63 1,292,350.00 1,302,145.94 1,311,846.85 1,305,983.40 1,300,083.29 1,294,146.31 1,288,172.23 1,282,160.80 15,446,449.55
Cost A 735,677.22 726,447.08 717,284.25 708,189.15 699,162.21 690,203.85 681,314.50 685,572.71 689,857.54 694,169.15 698,507.71 702,873.38 8,429,258.77
Cost B 997,772.25 987,602.08 977,524.59 967,540.37 957,650.00 947,854.06 938,153.15 944,016.60 949,916.71 955,853.69 961,827.77 967,839.20 11,553,550.45
Total 5,662,500.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 50,212,500.00
Cash paid 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction 820,000.00 820,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,640,000.00
Architecture 670,000.00 670,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,340,000.00
Roof and roof materials 397,000.00 397,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 794,000.00
Water supply and sanitary ware 145,000.00 145,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 290,000.00
Electricity 119,040.00 119,040.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 238,080.00
Piecemeal 47,000.00 47,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 94,000.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00

103
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Tax 731,968.78 474,538.78 1,133,950.78 1,133,890.78 1,132,390.78 1,133,800.78 1,132,600.78 1,133,860.78 1,133,860.78 1,133,890.78 1,132,450.78 1,133,950.78 12,541,155.30
Total cash paid 3,202,908.78 2,928,578.78 1,389,950.78 1,390,090.78 1,393,590.78 1,390,300.78 1,393,100.78 1,390,160.78 1,390,160.78 1,390,090.78 1,393,450.78 1,389,950.78 20,042,335.30
Net cash provide by operating 2,459,591.23 1,121,421.23 2,660,049.23 2,659,909.23 2,656,409.23 2,659,699.23 2,656,899.23 2,659,839.23 2,659,839.23 2,659,909.23 2,656,549.23 2,660,049.23 30,170,164.70
Cash flow from investment activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Borrow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Payable 276,235.33 277,386.31 278,542.09 279,702.68 280,868.11 282,038.39 283,213.55 284,393.61 285,578.58 286,768.50 287,963.36 289,163.21 3,391,853.75
Interest 223,764.67 222,613.69 221,457.91 220,297.32 219,131.89 217,961.61 216,786.45 215,606.39 214,421.42 213,231.50 212,036.64 210,836.79 2,608,146.25
Net cash provide by financial -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -6,000,000.00
Net increase/decrease in cash 1,959,591.23 621,421.23 2,160,049.23 2,159,909.23 2,156,409.23 2,159,699.23 2,156,899.23 2,159,839.23 2,159,839.23 2,159,909.23 2,156,549.23 2,160,049.23 24,170,164.70
19,675,428.4 21,635,019.7 22,256,440.9 24,416,490.1 26,576,399.3 28,732,808.6 30,892,507.8 33,049,407.0 35,209,246.2 37,369,085.5 39,528,994.7 41,685,543.9
Cash at the begin 8 0 3 5 8 0 3 5 8 0 3 5 361,027,372.55
21,635,019.7 22,256,440.9 24,416,490.1 26,576,399.3 28,732,808.6 30,892,507.8 33,049,407.0 35,209,246.2 37,369,085.5 39,528,994.7 41,685,543.9 43,845,593.1
Cash at the end 0 3 5 8 0 3 5 8 0 3 5 8 385,197,537.25

Table 5.9: Cash Flow 2015


1 2 3 4 5 6 7 8 9 10 11 12 Total
Cash flow from operating activities
Cash received
Down payment style A 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Down payment style B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest rate A 1,092,733.66 1,088,313.24 1,083,865.20 1,079,389.36 1,074,885.54 1,070,353.58 1,065,793.29 1,061,204.49 1,056,587.02 1,051,940.69 1,047,265.32 1,042,560.73 12,814,892.13
Interest rate B 1,276,111.81 1,270,025.01 1,263,900.16 1,257,737.04 1,251,535.40 1,245,294.99 1,239,015.59 1,232,696.93 1,226,338.79 1,219,940.91 1,213,503.04 1,207,024.93 14,903,124.60
Cost A 707,266.34 711,686.76 716,134.80 720,610.64 725,114.46 729,646.42 734,206.71 738,795.51 743,412.98 748,059.31 752,734.68 757,439.27 8,785,107.87
Cost B 973,888.19 979,974.99 986,099.84 992,262.96 998,464.60 1,004,705.01 1,010,984.41 1,017,303.07 1,023,661.21 1,030,059.09 1,036,496.96 1,042,975.07 12,096,875.40
Total 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 48,600,000.00
Cash paid 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Architecture 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Roof and roof materials 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Water supply and sanitary ware 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Electricity 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Piecemeal 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00

104
Tax 1,128,880.78 1,133,950.78 1,133,950.78 1,133,890.78 1,132,390.78 1,133,800.78 1,132,600.78 1,133,860.78 1,133,860.78 1,133,890.78 1,132,450.78 1,133,950.78 13,597,479.30
Total cash paid 1,401,780.78 1,389,950.78 1,389,950.78 1,390,090.78 1,393,590.78 1,390,300.78 1,393,100.78 1,390,160.78 1,390,160.78 1,390,090.78 1,393,450.78 1,389,950.78 16,702,579.30
Net cash provide by operating 2,648,219.23 2,660,049.23 2,660,049.23 2,659,909.23 2,656,409.23 2,659,699.23 2,656,899.23 2,659,839.23 2,659,839.23 2,659,909.23 2,656,549.23 2,660,049.23 31,897,420.70
Cash flow from investment activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Borrow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Payable 290,368.06 291,577.92 292,792.83 294,012.80 295,237.86 296,468.01 297,703.30 298,943.73 300,189.33 301,440.12 302,696.12 303,957.35 3,565,387.42
Interest 209,631.94 208,422.08 207,207.17 205,987.20 204,762.14 203,531.99 202,296.70 201,056.27 199,810.67 198,559.88 197,303.88 196,042.65 2,434,612.58
Net cash provide by financial -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -6,000,000.00
Net increase/decrease in cash 2,148,219.23 2,160,049.23 2,160,049.23 2,159,909.23 2,156,409.23 2,159,699.23 2,156,899.23 2,159,839.23 2,159,839.23 2,159,909.23 2,156,549.23 2,160,049.23 25,897,420.70
43,845,593.1 45,993,812.4 48,153,861.6 50,313,910.8 52,473,820.0 54,630,229.3 56,789,928.5 58,946,827.7 61,106,666.9 63,266,506.2 65,426,415.4 67,582,964.6
Cash at the begin 8 0 3 5 8 0 3 5 8 0 3 5 668,530,536.95
45,993,812.4 48,153,861.6 50,313,910.8 52,473,820.0 54,630,229.3 56,789,928.5 58,946,827.7 61,106,666.9 63,266,506.2 65,426,415.4 67,582,964.6 69,743,013.8
Cash at the end 0 3 5 8 0 3 5 8 0 3 5 8 694,427,957.65

Table 5.10: Cash Flow 2016


1 2 3 4 5 6 7 8 9 10 11 12 Total
Cash flow from operating activities
Cash received
Down payment style A 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Down payment style B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Interest rate A 1,037,826.73 1,033,063.15 1,028,269.80 1,023,446.48 1,018,593.02 1,013,709.23 1,008,794.91 1,003,849.88 998,873.94 993,866.90 988,828.57 983,758.75 12,132,881.37
Interest rate B 1,200,506.34 1,193,947.00 1,187,346.67 1,180,705.09 1,174,022.00 1,167,297.13 1,160,530.24 1,153,721.05 1,146,869.31 1,139,974.74 1,133,037.09 1,126,056.07 13,964,012.73
Cost A 762,173.27 766,936.85 771,730.20 776,553.52 781,406.98 786,290.77 791,205.09 796,150.12 801,126.06 806,133.10 811,171.43 816,241.25 9,467,118.63
Cost B 1,049,493.66 1,056,053.00 1,062,653.33 1,069,294.91 1,075,978.00 1,082,702.87 1,089,469.76 1,096,278.95 1,103,130.69 1,110,025.26 1,116,962.91 1,123,943.93 13,035,987.27
Total 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 48,600,000.00
Cash paid 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Architecture 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Roof and roof materials 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Water supply and sanitary ware 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Electricity 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Piecemeal 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00
Ban laesuan fair 5,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00
Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00
Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00
Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00
Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00
Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00
Tax 1,128,880.78 1,133,950.78 1,133,950.78 1,133,890.78 1,132,390.78 1,133,800.78 1,132,600.78 1,133,860.78 1,133,860.78 1,133,890.78 1,132,450.78 1,133,950.78 13,597,479.30
Total cash paid 1,401,780.78 1,389,950.78 1,389,950.78 1,390,090.78 1,393,590.78 1,390,300.78 1,393,100.78 1,390,160.78 1,390,160.78 1,390,090.78 1,393,450.78 1,389,950.78 16,702,579.30

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Net cash provide by operating 2,648,219.23 2,660,049.23 2,660,049.23 2,659,909.23 2,656,409.23 2,659,699.23 2,656,899.23 2,659,839.23 2,659,839.23 2,659,909.23 2,656,549.23 2,660,049.23 31,897,420.70
Cash flow from investment
activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net cash provide by investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash flow from financial activities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Borrow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Payable 305,223.84 306,495.60 307,772.67 309,055.06 310,342.79 311,635.88 312,934.36 314,238.26 315,547.58 316,862.36 318,182.62 319,508.38 3,747,799.41
Interest 194,776.16 193,504.40 192,227.33 190,944.94 189,657.21 188,364.12 187,065.64 185,761.74 184,452.42 183,137.64 181,817.38 180,491.62 2,252,200.59
Net cash provide by financial -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -500,000.00 -6,000,000.00
Net increase/decrease in cash 2,148,219.23 2,160,049.23 2,160,049.23 2,159,909.23 2,156,409.23 2,159,699.23 2,156,899.23 2,159,839.23 2,159,839.23 2,159,909.23 2,156,549.23 2,160,049.23 25,897,420.70
69,743,013.8 71,891,233.1 74,051,282.3 76,211,331.5 78,371,240.7 80,527,650.0 82,687,349.2 84,844,248.4 87,004,087.6 89,163,926.9 91,323,836.1 93,480,385.3
Cash at the begin 8 0 3 5 8 0 3 5 8 0 3 5 979,299,585.35
71,891,233.1 74,051,282.3 76,211,331.5 78,371,240.7 80,527,650.0 82,687,349.2 84,844,248.4 87,004,087.6 89,163,926.9 91,323,836.1 93,480,385.3 95,640,434.5
Cash at the end 0 3 5 8 0 3 5 8 0 3 5 8 1,005,197,006.05

Table 5.11: Balance Sheet 2012


Green Park Property Company Limited
Balance Sheet
For the year ended December, 31 2012

106
Table 5.12: Balance Sheet 2013

Green Park Property Company Limited


Balance Sheet

107
For the year ended December, 31 2013

Table 5.13: Balance Sheet 2014


Green Park Property Company Limited
Balance Sheet
For the year ended December, 31 2014

108
Table 5.14: Balance Sheet 2015
Green Park Property Company Limited
Balance Sheet
For the year ended December, 31 2015

109
Table 5.15: Balance Sheet 2016
Green Park Property Company Limited
Balance Sheet
For the year ended December, 31 2016

110
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Chapter 6: Risk Management

6.1 Risk analysis


Risk analysis is a technique to identify and assess factors that may jeopardize
the success of project or achieving a goal. This technique also helps to define
preventive measures to reduce the probability of these factors from occurring and
identify countermeasures to successfully deal with these constraints when they
develop to avert possible negative effects on the competiveness of the company
(Source: http://www.mindtools.com/pages/article/newTMC_07.htm)

6.1.1 External Forces


1. Competitive risk
Business houses and land allocation is a business that is highly
competitive. Because, in this market has many entrepreneur. Each entrepreneur will
also focus on increasing sales and profits, effect to volume of housing construction
have more than buying power. The houses uses more time and over several months to
be completed so, its need to building before. If the economic slowdown and power of
purchase are decrease, the houses will a lots remaining in stock. Therefore,
entrepreneur need to decrease the price for sell there house. Make the competition
more intense and overall circulation will decrease, while cost is still high.
Solution we need to closely monitor in the real estate market situation and the
economic directions, reduce more amount to building before, made by quality, control
of cost, reduce in expenses, focus on service and add satisfaction to our
customers. For marketing we will make a difference for maintain total sales, which
may affect to overall profitability.
2. Power of purchase risk
The risk may cause from the slowdown of the world economy, which affect to
exports. When the export decline, it will large affect to Thailand's economy. Because
of economic growth dependence on exports at a higher rate, that make to
unemployment problem include with heavy problems of political and social may be
consumers will have not confidence and be more careful about spending. Then the

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government also announced to cancel the reduce measures special business tax,
transfer fee and mortgage, in this will affect to the decision to buy the house.
Solution The Company will focus on making quality house at competitive
prices by using many innovations to help such as material, style and construction
process. The company will more diverse marketing for stimulate sales.
3. Liquidity risks
This risk is critical of the company, especially in the economic and financial
crisis like the present. Because if have the lack of liquidity problem, it will make the
company lose of credit, Credit ratings will decline, Finance costs are higher and
difficult to seeking source of loan, make the company can not be business as usual,
cause be born damage seriously. So the companies must be special carefully in this
cause. Liquidity problems will occur from company's revenues were lower than
company’s goals, while the company has high total expenditure or In case of little
liquidity, but have a lot of investment and had many short-term financial commitment
to pay on time.
Solution The Company must closely monitor the liquidity problems,
especially revenue expenditure and must not make more debts than the ability to pay
and will have to slow the investment down, that case of make many debts out first. If
we need to invest, we will must to estimate the risk carefully, also the company must
to negotiation agreement with the banks for give most lessen and must have sufficient
cash reserves and ask the bank for loan in high financial amount.

6.1.2 Internal
Internal risk is situation that happen in the company all of risks have effect to
our company. This kind of risk comes from internal company it can happen in each
position.
1. Human Resource
The first of internal risk is about employees. We must be confronting with
risk, because we can’t predict how efficiency or performance of employee in each
position. Our company has to service customer. We don’t know how competency or
fixed it on standard or can make our customer happy or not even we recruit employee
from outsourcing company. It’s hard to control and avoid it to happen. We can’t even

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know when they will absent work or quit the job. Our company has outsourcing for
built a house. All workers under control of outsourcing company but if they unhappy
to work with us it will be a big problem such as stop to built a house and gone.
2. Integrity Risk
The most of important thing are honesty and integrity, because if employee do
not honest with co-worker how’s they can trust each other. It will make a problem and
effect to work not progress. If in company still not trust how costumers can trust our
company. So, Green park property have to set a policy to lets our employee
understand in the same way.
- Employee fraud, all of duty that employee have to responsibility, employee
need to honesty with every step because if employee fraud happen in once will affect
all the process. Fraud occur all the position for example;
- Marketing project, employee not does activities to reach the goal or not do
it same our company have to set. From this reason we set to customer record
everything they did on the report every day.
- Accounting department this part have a lot of fraud. It is easy to have some
mistake and hard to find the main of problem. From this reason employee need to
submit to manager every time and can answer every question of manger.
3. Time management risk
Time is important thing .We must use every second to useful. That’s why we
need to management time. If we take more time to one process it will affect all the
process.
- Customer late to pay
This is internal risk because if we have a good contact with our customer this
situation will not happen. The main of problem is employee not contract or have some
mistake on communication process. It’ll effect on income statement.
So, we have to set schedule for our employee to remind them by many channel
such as letter, e-mail and they and call to ask about information on the working time.
Outsourcing not finishes work on the time
Green park property has to outsourcing for built a house for us. This will be a big
problem, because more time need to spend more money such as on the contract have
to fixed when a house will allow customer to live.

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Therefore, we set the rule for this situation that if outsourcing not finishes
work on the time need to pay some compensation to our company. For make sure that
they will work on the time.
4. Financial Risk
Financial management is important to managing the finances of a business
with carefulness because the financial risk can influence the action in our business.

Analyze Financial Risk


The decreasing in Income statement (Sale reduces)
Sale of company decrease for 2% company will have revenue as follow;
Year 1 income of company equal -5,939,526.57 baths
Year 2 income of company equal -534,267.70 baths
Year 3 income of company equal 27,642,872.55 baths
Year 4 income of company equal 29,564,788.71 baths
Year 5 income of company equal 29,747,200.69 baths
Therefore, if company’s total sale decreases by 2%, it affect to our company’s
payback period in 3 years and 73 days.

Sale of company reduces for 3% company will have revenue as follow;


Year 1 income of company equal -5,952,480.12 baths
Year 2 income of company equal -499,119.07 baths
Year 3 income of company equal 27,768,284.11 baths
Year 4 income of company equal 29,700,763.50 baths
Year 5 income of company equal 29,883,175.49 baths
Therefore, if company’s total sale decreases by 3%, it affect to our company’s
payback period in 3 years and 71 days.

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Sale of company reduces for 4% company will have revenue as follow;
Year 1 income of company equal -5,965,433.68 baths
Year 2 income of company equal -463,970.45 baths
Year 3 income of company equal 27,893,695.66 baths
Year 4 income of company equal 29,836,738.29 baths
Year 5 income of company equal 30,019.150.28 baths
Therefore, if company’s total sale decreases by 4%, it affect to our company’s
payback period in 5 years and 85 days.

35,000,000.00
30,000,000.00
25,000,000.00
Year 1
20,000,000.00
15,000,000.00 Year2
10,000,000.00 Year3
5,000,000.00 Year4
0.00
Year 5
-5,000,000.00
-10,000,000.00
2% 3% 4%

Figure 6.1: Decrease in total sale between years 2012-1016

Increase in interest rate


If interest rate increases in 1% that is 6% that payback period is 4 year and 8 days
If interest rate increases in 2% that is 7% that payback period is 4 year and 32 days
If interest rate increases in 3% that is 8% that payback period is 4 year and 56 days

4.6
4.5
4.4
4.3
4.2
Percentage
4.1
4
3.9
3.8
1% 2% 3%

Figure 6.2: Increase in interest rate between Years 2012-2016

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Therefore, if interest rate increase in to 6%, 7% and 8%, it is not affect to our
company’ payback period.

Increase in cost/expense
If the company’s cost/expense increase by 2%, it will affect to our company’s
net income as follow:
Year 1 income of company equal -5,959,757.57 baths
Year 2 income of company equal -708,157.58 baths
Year 3 income of company equal 27,359,519.04 baths
Year 4 income of company equal 29,249,775.56 baths
Year 5 income of company equal 29,432,187.54 baths
Therefore, if the company’s cost/expense increase by 2%, it will affect to our
company’s payback in 1 year and 82 days.

If the company’s cost/expense increase by 3%, it will affect to our company’s


net income as follow:
Year 1 income of company equal -5,000,014.78 baths
Year 2 income of company equal -734,476.34 baths
Year 3 income of company equal 27,337,217.26 baths
Year 4 income of company equal 29,227,473.77 baths
Year 5 income of company equal 29,409,885.76 baths
Therefore, if the company’s cost/expense increase by 3%, it will affect to our
company’s payback in 1 year and 82 days.

If the company’s cost/expense increase by 4%, it will affect to our company’s


net income as follow:
Year 1 income of company equal -5,959,837.57 baths
Year 2 income of company equal -708,213.58 baths
Year 3 income of company equal 27,359,463.04 baths
Year 4 income of company equal 29,249,719.56 baths
Year 5 income of company equal 29,432,131.54 baths

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Therefore, if the company’s cost/expense increase by 4%, it will affect to our
company’s payback in 1 year and 82 days.

30000000
25000000
20000000
Year1
15000000
Year2
10000000
Year3
5000000
Year4
0
Year5
-5000000
-10000000
2% 3% 4%

Figure 6.3: Increase in cost/expense between years 2012-2016

So, if company’s cost/expense continuing to increase more than 4%, it will not
affect to our company’s payback because the payback period in each year are equal.

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6.2 Conclusion of Risk Management
Risk is the opportunity that Green Park Property Company Limited will get
loss income in some month at year one (2012) because we sell our house by using
season. It make that the business can’t operate successful in the first time that we
invest in this market. Our company’s risk can separate in 2 factors. There are external
and internal factors. In the external factor risk, it is hard for estimate that will happen
in the future and when it happens it cannot control. It includes competitive, power of
purchase and liquidity. In internal factor, is the risk that happens in our company and
can easy to control by our organization such as human resources, integrity and time
managing. The last issue that importance risk of the business is financial risk. For
example, if our income will decrease, it has affected directly to our business. The
profit of our business will reduce in the same time. In another case, if our expense will
increase, the company wills loss in profit and make loss of our company cannot
manage the money in our business. The company will have long time for pay back
period. But if the company will have more cost and expense, it isn’t affect for our
business because that number after calculation isn’t change. In the other way, our
business will provide the new thing about marketing strategy to attract the customer
for respond them to higher satisfaction and increase our income or gain more profit to
run the business to continuous.

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Chapter 7: Summary

7.1 Summary of project


House is basic need for human, they use the house for live, relax and meeting
with family. The member in the family is the important thing for make to happy and
the livable in house, but the one thing is importance not less than the member are
design,location, facilities, comfortable and livable house.
Nowadays, real estate business is popular and interesting make to real estate
market has many invertors and compettior but almost they still get the profit from the
business. In Chiang mai has many investors to invest in this business and the housing
market in north of Thailand is likely growing. Especially if a company is a
professional home, service standards and create a home with quality expanding into
the province in Chiang Mai. There is a choice and liking of consumers and people
who want a quality home.
So we plan to do the business in Chiang mai because, it is center in north of
Thailand and is the tourism city like Bankok. Chiang mai has many good factors to do
business for location, it located in north that make to has good weather and many
touris attraction for attract tourist, for communication, it is quite large provice so it
has vrious and comfortable in communication. Adcording from the factor we think,
we have advantage for do the project and expect to the project can make profit to the
company.
For our business is residential housing development, concentrating
particularly on single detached houses. The location was set at Amphor Mae Rim in
Chiang Mai area about 30 Rais for building, as the atmospheres around of location are
natural environments, good view and in the middle of valley too. It make inmate are
relax, peaceful and private at the same time. The transportation was convenient and
away far from downtown between 17.4 kilometers. This location was suitable to build
the project 2 types are depending on satisfaction, life style and prefer of customer or
include with occupation and salary too. We use space about 6.75 Rais and we will
build total 180 houses.
We have provided 2 types of houses Type 1: Neo modern style, it has area
about 152 square meters, includes with 3 bed rooms/3 bath rooms/1 car parking

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spaces. Type 2: Modern Resort Style, it has area about 175 square meters, includes
with 4 bed rooms/3 bath rooms/1 car parking spaces. In our project we have many
services for customer such as fitness, swimming pool, Playground Island and the
garden for customer use for relax and make them happy in project. Besides we have to
provide the gate 3 m. around the project, two ways for in-out and the gate for in-out
use Automatic Key Card system. In the village safety, we have security guard 24 hrs,
CCVT internet online system for tack care and protect danger situation around
village.
STP Analysis, market segmentation we concern about the lifestyle of customer
by focus on the single detached house market, it is popular for customer. For target
group are divide 2 groups, first group is big family, which mean have many members
in the family and want to live together include our houses are large and wide suitable
for big family. Second group is who just married (wedding couple), that they want to
have a new house, because almost wedding couple want to buy a house for use to be
bridal house. From the segment and target, we must to make identity position for
attack our target by We focus on the area to full capacity. Include with facilities as
bathroom, kitchen room, bedroom, and living room that make feel widely, splendid
like contemporary style form that, make you enjoy to rest with nature. This is a new
concept design combines various style especially you are style and have many service
serve to them.
Marketing Mix Strategy includes product, price, place and promotion. First is
product, our company is sale land & house and we have 2 house style; Neo modern
style 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home, closed to
nature and Emphasis on energy efficiency. About veranda have seating it
Continuation of the car park. It does can be bedrooms. In the living room has a glass
window; Big Bay Window corner. Dining room and kitchen room have to separate for
cooking and washing. Upstairs is divided into two medium-sized bedrooms and
another room, a bedroom for privacy, because it has a bathroom and dressing room.
Veranda have big Bay Window and awning on the back bedroom we can put an air
compressor is placed. Roof on the top is Sky Light. Modern resort style 4 bedrooms, 3
bathrooms and garage. The area inside and outside are continue smoothly. The
slantingly in front it’s closed to near garage. In the living room have big windows and

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Continuing to the Kitchen. You can put counter bar here. Bedroom for your parent
and it can be to office, living room for watching TV. About back it for laundry. It has
a big bed room, dress room and bath room for yr privacy. Porch in the font and 2
another bedroom that have porch in large size you can place a set of chairs. Second is
price, we set the price similar the competitor, not to high and lower than the
competitor and concern about the external factor. Third is place, we set our project at
Chiang Mai because Chiang Mai is in north of Thailand. 80 percent of Landscape are
forest and grove wood that make weather in there cold. Tourists like to come to visit,
and Chiang Mai has many tourist attractions. That make there have good economy.
The location of our project will be in Mae Rim District because it is the vicinity of
Chiang Mai. It isn’t far from town, it around 16 miles and supports the growth of
Chiang Mai to expand to the north and it located in natural and valley surrounding has
good weather, that suitable for living and relax. The last is promotion when the
customers buy a house, they will down payment is 25% of cost and get free interrest
in six months.
Sale forecast of Green Park Property, we can estimate that we can sale our
house including plan A and plan B to be more when we open our business with two
years first only because we choose customer booking or order before we building
houses. In the two year first, first year we estimate to sell house of plan A and plan B
are total 63 houses per each type. And second, we can sell in January is 6 of each
type. We can sell highest house of this time because this time is winter season and
fresh atmosphere in Chaing Mai. It makes customer in Chaing Mai and customer
other province find the best location to relax, as a vacation home and use the time for
living with their family too. We will use the mass media as the channel to motivate
the sales. There are commission for an agency, brochure around 1,000 papers, radio in
Gfm 89.75, fm network, 92.75 and Lanna radio party for make the people who are in
Chiang-Mai know about our products.
In our service process, we have 2 kinds of customers; the first, customers
come to ask about detail of house only and the second, customers known the detail
already and come back to purchase the house. For first, customer come to our office
,then employee welcome and invite to seat, next employee inquire need of customer
about you style, which type do you want, after that employee give the brochures to

122
customer and explain more detail too. But, if customer doesn’t want to purchase right
now, employee will give the business card to customer before they leave. And second,
customers ever had been come to our office. They decision to purchase house from us,
then employee give the information of how to pay and license process, next customer
check the detail again and sign of contract include with witness.
Organization management divides in to 7 departments; managing project
position. Construction department have to engineering will coordinate both inside and
outside company and control about construction management and technicians, they
will control, monitor and repair the system follow the project responsibilities. Sale &
marketing department have to sale staff control about selling to accomplish the goal
of company. Customer services and relation control about serves the service to
customer, take care and support in contract, installment and copy-right. Marketing
staff will control about marketing plan, advertising, public relation and promotion.
Purchasing staff contact with material seller and control about the purchasing order.
Accounting Department has to accountant will control about finance, revenue and
expenditures. Human resources department have to Human resource staff and
administrator will control about the recruitment, monitor, tack care, suggestion and
solving the problem for work efficiency. Legal department has the law staff will
control about all thing that relate with the legal. General management department
have to housekeeper will control about cleaning in office. Security guard will control
about safety and protect danger situation. Gardener will take care about the tree,
flowers and garden.
Our business project will plan to borrow from bank in 60,000,000 baht. The
interest rate is 5% and pay down payment in 500,000 baht per month. In our project
will plan to construct our house 2 years for cover all our products. We plan to build
buy order of the customer reservation at the first we open the campaign. We plan to
start building at third month. The number of the house is the same in 2 styles. The
cost of construction in style A is around 900,000 per one house and 1,500,000 baht
per one house of style B. We estimated that income will gain more in the two year and
then will decrease because it is the timing real estate life cycle. We set the price of
house for style A, it is 2,950,000 baht. The customer will pay in reservation down
payment in 737,500 or 25% of house’s cost baht in the first time and down payment

123
around 20,000 baht per month with7.5% of interest. Style B, we set price in 3,500,000
baht per month. The reservation is the same of style A, it reservation with 25% of
house’s cost. The customer will pay in 25,000 baht per month with 7.50% of interest.
When we set the information of our business, the income of our business will
show in the first year we will loss in net income but in the other year we will get in
higher profit. In the cash flow, our business has the capacity to manage our cash with
in the activities and capacities to provide cash for the business activities with
operating and investing activities
The risk of our business can divide in to external and internal risk. The
external has many factors such as economic, political, social, power of purchase and
competitive These can not control and it can make more effect to our business, so we
must to make attraction and interesting to customer by produce the high quality house
include many facilities and concern about the customer need and want. The internal
risk happen in organization such as human resource, integrity risk, employee fraud,
time management, and financial risk these we can control by set the same goal, do the
work in standard and have carefully in expenses.
Conclusion, Green Park Property company has a feasibility to invest in Chiang
Mai market, because in this market is interesting that can do the business which it can
gain profit and successful.

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References

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References

• http://www.marketeer.co.th/inside_detail.php?inside_id=7032
• http://www.kasikornresearch.com/th/k-
econ/analysis/Pages/ViewSummary.aspx?docid=24667
• www.chiangmai.go.th/meet_file/sarupCM.pdf
• http://www.thannews.th.com/index.php?
option=com_content&view=article&id=53161:2011-01-14-07-30-
26&catid=129:2009-02-08-11-47-38&Itemid=479)
• www.area.co.th
• http://www.thaiappraisal.org/thai/market/market_view.php?
strquery=market273.htm
• http://www.thaiappraisal.org/thai/market/market_view.php?
strquery=market304.htm
• http://www.bsnnews.com/news/index.php?NewsID=5216
• http://www.smilehomes.com/home_plan902.htm
• http://www.smilehomes.com/home_plan005.htm
• http://www.positioningmag.com/prnews/prnews.aspx?id=86948
• http://www.tradingeconomics.com/Economics/GDPGrowth.aspx?Symbol=thb
• http://www.tradingeconomics.com/Economics/GDP-Per-Capita-PPP.aspx?
Symbol=thb
• http://www.somwanggroup.com/content/view/14/1/
• http://www.supalai.com/project/house/111/ศุภาลัย-วิลล์-เชียงใหม่.html
• http://www.sivalaivillage.com/index.php?lang=en
• http://www.sivaleehome.com/index.php
• http://www.kkn.co.th/kknname.php?
kknname=projectville1.php&lg=en&sound=on
• Department of Provincial Administration
• http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87
• http://www.ghbhomecenter.com/journal/GHBThaisub.php?ids=87
• http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87
• http://www.moneyexpo.net/newsite/showdetail_pr.php?id=92
• http://www.guideubon.com/web/viewtopic.php?f=7&t=13580&start=0
• http://www.manager.co.th/mgrWeekly/ViewNews.aspx?
NewsID=9530000045827
• http://www.nannampool.com/index.php?show=about_us
• www.nesdb.go.th/Portals/0/tasks/dev_logis/docu/data43.ppt
• http://chaiherun.siam2web.com/?cid=196007
• http://www.eppo.go.th/power/pw-Rate-PEA.html#2
• http://www.pwa.co.th/service/tariff_rate.html
• http://www.thaitrainingzone.com/TrainingDetail.asp?id=2300

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Appendix

127
Appendix of Company Limited Registration

Company Limited Registration


According to the Civil and Commercial Code
Company Limited
Is that kind of company which is formed with a capital divided into equal shares,
the liability of the shareholders being limited to the amount unpaid on the shares
respectively held by them.

Establishment of Company Limited


To establish the company limited, shall process according to the following:
1. Must have at least 3 persons signing together in order to prepare Memorandum
and then register. Upon receiving the amount of shares, the director must register as the
company within 3 months from the date of company’s meeting to establish the company.
The promoters must have the following qualifications:
(1) Be ordinary person, not juristic person
(2) Be 12 years old or more
(3) Must reserve to buy at least 1 share
Information used to register the Memorandum
(1) Company’s name (the same as the name reserved)
(2) Location of head office (located at which province)
(3) Objective of the company
(4) Registered capital must be divided into each share with the same value
(share’s value must be at least 5 Baht)
(5) Name, address, age, occupation and number of shares that person who
start up the company reserve to buy the shares)
(6) Name, address, age of 2 witnesses
2. When the Memorandum has been registered, shall perform the following:
(1) Every promoter manages to reserve and buy all the shares
(2) When all the shares are reserved, the promoters must without delay
hold a general meeting of subscribers which shall be called the statutory meeting.

128
3. Meeting agenda.
(1) The adoption of the regulations of the company, if any.
(2) The ratification of any contracts entered into and any expenses incurred
by the promoters in promoting the company.
(3) The fixing of the amount, if any, to be paid to the promoters.
(4) The fixing of the number of preference shares, if any, to be issued, and
the nature and extent of the preferential rights accruing to them.
(5) The fixing of the number of ordinary shares or preference shares to be
allotted as fully or partly paid-up otherwise than in money, if any, and the amount
up to while they shall be considered as paid-up. The description of the services or
property in return for which such ordinary shares or preference shares shall be
allotted as paid-up shall be expressly laid down before the meeting
(6) The appointment of the first directors and auditors and the fixing of
their respective powers.
No resolutions of the statutory meeting are valid unless passed by a
majority including at least one half of the total number of subscribers entitled to
vote, and representing at least one half of the total number of shares to such
subscribers.
4. The promoters shall over the business to the directors.
5. The directors shall the reupon cause the promoters and subscribers to pay forth
with upon each share payable in money such amount, not less than twenty-five percent of
the share's value.
6. When the collection of share’s price is complete, the authorized director shall
prepare the request for the registration of company’s establishment and submit to the
registrar.
Regarding the submission for registration, the authorized director shall sign the
name on the request and must submit to register within 3 months from the date of
company statutory meeting. If not registered within the specified period, the company
statutory meeting shall be void and if would like to register to establish the company,
shall arrange the meeting for persons who reserve to buy the shares again.
3. Regarding the company establishment, if can perform every step as follows
within the same day that the promoters prepare the Memorandum, and the director can
request to register the Memorandum and register the company within the same day.

129
(1) Shall have the persons reserve to buy all the shares that the company can be
registered.
(2) Arrange the meeting to establish the company to consider various affairs
according to the Civil and Commercial Code, section 1108, and all the persons who start
up the company and all the persons who reserve to buy the shares shall attend the
meeting, and all of them shall agree in the affairs in the meeting.
(3) Persons who start up the company assign all the affairs to the director.
(4) The director call the person who reserves to buy the shares to pay the shares
according to the Civil and Commercial Code, section 1110, section 2 and such share’s
price has already been paid.

Registration
The company limited’s registration shall be divided into 2 steps as follows:
1. Registering the Memorandum.
2. Registering the company limited’s establishment
The registration of the modification / change or liquidation of the company
limited
In case that the company limited agrees to modify or change any registered
transactions or the shareholders would like to liquidate the business, shall request for the
registration of the modification / change of such transactions or registration of the
company’s liquidation at the company and partnership registration office that the head
office of the company is located on. The registration to establish and modify any
transactions shall be performed according to the method and criteria specified by the law
and the government’s rules.
Registered Transaction that the Company has to register to Modify or Change
1. The modification or change of memorandum before the company’s
establishment
2. Extraordinary resolution to
(1) Increase capital.
(2) Decrease capital.
(3) Merge the company.
3. Company’s merger.

130
4. The modification or change of memorandum of association after the company’s
establishment.
5. Capital increase.
6. Capital decrease.
7. Regulations’ modification.
8. Director.
9. Number or name of authorized directors.
10. Location of head office and / or branches.
11. Company’s seal.
12. Other transactions that should be publicized.
Place for Registration (the same as partnership)
Registration Procedure
1. Submit in person can perform according to the following:
(1) In case of registering for the establishment or changing the company’s
name, the persons who start up the company or company’s director shall request
for verifying and reserving the company’s name to confide that such name is not
duplicated or similar to other names pervious registered. Upon reserving the
name, shall request for the registration of memorandum of association within 30
days by reserving the name in person or via internet at www.dbd.go.th
(2) Purchase the request and form from the Department of Business
Development or any of 7 business development office or provincial business
development office or download from internet from www.dbd.go.th
(3) Prepare the request for registration and other attachments to the
registrar for consideration.
(4) Pay the fee according to the officer’s order.
(5) If aiming to issue the certificate of registered transactions shall submit
the request and pay the fee to the officers.
(6) Receive the certificate of registration.
2. Steps for registering partnership and company via internet (see the steps in
partnership) Criteria of Signing the Signature on the Request for Registration
(1) The signature in the request and the attachments, the person shall sign
by him / herself.

131
(2) The signature in the request, the person shall sign in front of the
registrar and demonstrate the ID card to the registrar for verification.
In case that the person cannot sign the name in front of the registrar, the person
who request shall sign the name in front of the following person:
2.1 In case of signing in the country
(1) Administration Officer or Senior Police in the area of the person who
requests.
(2) Member of Thai BAR or
(3) Other persons as notified by the central registrar are
- Certified Public Account
- Committee member or officer of the Thai chamber of commerce
or provincial chamber of commerce who can certify the signature of
persons who request for the registration of partnership / company with the
head office located in the province that the Chamber is located according
to the notification of the Central Partnership Registration Office.
2.2 In case of signing in foreign countries
(1) Authorized officer of the Thai embassy or consulate, or head of the
office under the Minister of Commerce responsible for the operations in any
country or other officers authorized to perform on behalf of such abovementioned
person
(2) Person who can completely certify according to the law of that country
and
(3) 2 Reliable persons who can certify in front of the registrar that the
signature is such person’s signature.

132
Duties of Company
(1) The company limited must prepare the financial statement once a month in
every 12 months and at least one auditor shall audit to propose to the ordinary
shareholder’s meeting to approve the financial statement within 4 months from the
closing date, and submit the financial statement to the business information service office,
department of business development, or any provincial business development office
within 1 month from the date of financial statement’s approval although such businesses
have not yet been started or have not ceased temporarily; otherwise, they shall have the
fine penalty of no more than 50,000 Baht.
(2) The director shall prepare the copy of list of all shareholders’ names that are
holding the share at the time of the annual shareholders’ meeting and the list of persons
who are not the shareholders from the date of the last shareholders’ meeting and submit to
the department of business development or any provincial business development office
within 14 days from the date of the meeting; otherwise, they shall have the fine penalty of
no more than 10,000 Baht.
(3) Must arrange the annual shareholders’ meeting within 6 months from the
juristic person’s registration date, and arrange the next meeting of at least one time for
every 12 months; otherwise, they shall have the fine penalty of no more than 20,000 Baht.
The invitation for the shareholders’ meeting shall be advertised on the local newspaper
for at least one time of at least 7 days before the meeting date, and shall send via reply
mail to every shareholder named in the company’s registration for at least 7 days before
the meeting date, except the invitation for the shareholders’ meeting to vote for the
extraordinary resolution shall be sent for at least 14 days before the meeting date.
(4) Must prepare share certificate to the company’s shareholders; otherwise, they
shall have the fine penalty of no more than 10,000 Baht.
(5) Must prepare the book of shareholders’ registration of the company;
otherwise, they shall have the fine penalty of no more than 20,000 Baht.
(6) Any companies that relocate the location of head office must request for the
registration to the registrar; otherwise, they shall have the fine penalty of no more than
20,000 Baht.
In case that the juristic person does not submit the yearly financial statement as
specified by the law, such juristic person has offense, and the managing director or
authorized director on behalf of the juristic person shall also have the offense too.

133
Businesses that the Law specifies the period of time of submitting the registration
1) Request for registering the company’s establishment shall be submitted within
3 months from the date of company’s establishment.
2) Request for registering the appointment of new directors or the resignation of
directors shall be submitted within 14 days from the date of appointment or date of
resignation.
3) Request for registering the extraordinary resolution of capital increase or
capital decrease of the company limited or the company’s merger shall be submitted
within 14 days from the extraordinary resolution date.
4) Request for registering the new regulation or modification of the company
limited’s regulation must be submitted with 14 days from the extraordinary resolution
date.
5) Request for registering the company’s merger shall be submitted within 14
days from the date of merger.
6) Request for registering the company’s liquidation shall be submitted within 14
days from the liquidation date.
7) Request for registering the change of liquidator shall be submitted within 14
days from the date of change.
8) Request for registering the modification of liquidator’s authority shall be
submitted within 14 days from the date that the meeting has the resolution or the court
has the decision.
9) Request for registering the completeness of the company’s liquidation shall be
submitted within 14 days from the date that the meeting has the resolution.
10) The submission of the report of partnership’s liquidation shall be submitted
every 3 months and the liquidator shall submit the report within 14 days from the date
that the 3-month period expires.

134
(Source: http://www.dbd.go.th/mainsite/index.php?id=99&L=1)

135
Income Sale Decrease 2%, Year 2012

136
Income Sale Decrease 2%, Year 2013

137
Income Sale Decrease 2%, Year 2014

138
Income Sale Decrease 2%, Year 2015

139
Income Sale Decrease 2%, Year 2016

140
Income Sale Decrease 3%, Year 2012

141
Income Sale Decrease 3%, Year 2013

142
Income Sale Decrease 3%, Year 2014

143
Income Sale Decrease 3%, Year 2015

144
Income Sale Decrease 3%, Year 2016

145
Income Sale Decrease 4%, Year 2012

146
Income Sale Decrease 4%, Year 2013

147
Income Sale Decrease 4%, Year 2014

148
Income Sale Decrease 4%, Year 2015

149
Income Sale Decrease 4%, Year 2016

150
Income Increase Interest 2%, Year 2012

151
Income Increase Interest 2%, Year 2013

152
Income Increase Interest 2%, Year 2014

153
Income Increase Interest 2%, Year 2015

154
Income Increase Interest 2%, Year 2016

155
Cash Flow increase interest 2%, Year 2012

156
Cash Flow increase interest 2%, Year 2013

157
Cash Flow increase interest 2%, Year 2014

158
Cash Flow increase interest 2%, Year 2015

159
Cash Flow increase interest 2%, Year 2016

160
Income Increase Interest 3%, Year 2012

161
Income Increase Interest 3%, Year 2013

162
Income Increase Interest 3%, Year 2014

163
Income Increase Interest 3%, Year 2015

164
Income Increase Interest 3%, Year 2016

165
Cash Flow increase interest 3%, Year 2012

166
Cash Flow increase interest 3%, Year 2013

167
Cash Flow increase interest 3%, Year 2014

168
Cash Flow increase interest 3%, Year 2015

169
Cash Flow increase interest 3%, Year 2016

170
Income Increase Interest 4%, Year 2012

171
Income Increase Interest 4%, Year 2013

172
Income Increase Interest 4%, Year 2014

173
Income Increase Interest 4%, Year 2015

174
Income Increase Interest 4%, Year 2016

175
Cash Flow increase interest 4%, Year 2012

176
Cash Flow increase interest 4%, Year 2013

177
Cash Flow increase interest 4%, Year 2014

178
Cash Flow increase interest 4%, Year 2015

179
Cash Flow increase interest 4%, Year 2016

180
Income increase 2% Cost & Expense, Year 2012

181
Income increase 2% Cost & Expense, Year 2013

182
Income increase 2% Cost & Expense, Year 2014

183
Income increase 2% Cost & Expense, Year 2015

184
Income increase 2% Cost & Expense, Year 2016

185
Cash Flow increase interest 2% Cost & Expense, Year 2012

186
Cash Flow increase interest 2% Cost & Expense, Year 2013

187
Cash Flow increase interest 2% Cost & Expense, Year 2014

188
Cash Flow increase interest 2% Cost & Expense, Year 2015

189
Cash Flow increase interest 2% Cost & Expense, Year 2016

190
Income Increase in 3% of Cost & Expense, Year 2012

191
Income Increase in 3% of Cost & Expense, Year 2013

192
Income Increase in 3% of Cost & Expense, Year 2014

193
Income Increase in 3% of Cost & Expense, Year 2015

194
Income Increase in 3% of Cost & Expense, Year 2016

195
Cash Flow increase interest 3% Cost & Expense, Year 2012

196
Cash Flow increase interest 3% Cost & Expense, Year 2013

197
Cash Flow increase interest 3% Cost & Expense, Year 2014

198
Cash Flow increase interest 3% Cost & Expense, Year 2015

199
Cash Flow increase interest 3% Cost & Expense, Year 2016

200
Income Increase in 4% of Cost & Expense, Year 2012

201
Income Increase in 4% of Cost & Expense, Year 2013

202
Income Increase in 4% of Cost & Expense, Year 2014

203
Income Increase in 4% of Cost & Expense, Year 2015

204
Income Increase in 4% of Cost & Expense, Year 2016

205
Cash Flow increase interest 4% Cost & Expense, Year 2012

206
Cash Flow increase interest 4% Cost & Expense, Year 2013

207
Cash Flow increase interest 4% Cost & Expense, Year 2014

208
Cash Flow increase interest 4% Cost & Expense, Year 2015

209
Cash Flow increase interest 4% Cost & Expense, Year 2016

210
211