MARKETING OF SERVICES

ASSIGNMENT NO 1

Italy:
It is a country located in south-central Europe To the north it borders France,
Switzerland, Austria and Slovenia long the Alps. Italy's capital, Rome was the
political center of Western civilization as the capital of the Roman Empire.

POPULATION OF ITALY:
Its population has surpassed 60 million as per the 2009 estimates. It is the forth-
largest populated country of Europe and ranks twenty third in the world chart.
Italy stands fifth all over Europe. It has the high birth rate of 9.78 births and low
death rate of 9.82 deaths. Some of the largest populated cities of Italy are

• Rome,
• Naples,
• Turin, Palermo
• Genoa.

FLAG OF ITALY:
The flag of Italy is a tricolor featuring three equally sized vertical pales of
green, white, and red and green. Its current form has been in use since 19
June 1946 and was formally adopted on 1 January 1948. The color chosen by
the Republic were red and white, the color of the flag of Milan, and green,
which was the color of the uniform of the Milanese civic guard.
 ECONOMY OF ITALY:
The economy of Italy has been changed after World War II. The Economy in
Italy is multifarious in nature with almost the same total and per capita yield
as Great Britain or France. The northern part of the country concentrates with
capitalistic economy, where the private sector companies account for the total
productivity and profitability. From an agriculturally based economy, it has
developed into an industrial state ranked as the world's fifth-largest industrial
economy. Italy belongs to the Group of Eight industrialized nations and it is a
member of the European Union and the Organization for Economic
Cooperation and Development (OECD).

GDP CONTRIBUTION IN COUNTRY:

GDP Contribution in country:
In 2010 Italy’s gross domestic product (GDP) was estimated at $1.782 trillion, or
about $30,073.50 per capita. GDP is a measure of the total value of the goods and
services a country produces. Industry (including manufacturing, mining, and
construction) contributed 27 percent to the GDP, services (including wholesale and
trade(10%), banking(12%), and government (14.5%) ,transportation (5%), educational
and health services(11%), professional business services(10.5%) and other services(8% )
71 percent, and agriculture (including forestry and fishing) a scant 2 percent. Italy
essentially has a private-enterprise economy, although the government formerly held a
controlling interest in a number of large commercial and manufacturing enterprises, such
as the oil industry (through the Italian state petroleum company) and the principal
transportation and telecommunication systems. And other some GDP Factor as discussed
below :

GDP (official exchange rate in 2010 is $2.037 trillion. The GDP of real growth
rate is 1.1 % in 2010 and the coutr y comparison of the world is 177 in the world and in
2009 real the growth rate of the GDP - 5.1%. GDP-per capita (ppp) is 30,700 in 2010 and
the country comparison in the world is 43. Labor force in Italy is approximately 25.05
million in 2010 and the country comparison in the world 23. Unemployment rate of Italy
is 8.4% in 2010 and country comparison in the world is in 97TH position and 7.8% rate in
2009 .household income or consumption by the percentage share is lowest to 10%:2.3%
and highest to 10%:26.8% in 2000.inflation rate (consumer prices) in 2010 is 1.4% and
ranking in the world is in 33rd position and in 2009 the inflation rate is approximately
0.8% . central bank discount rate is up to 1.75% till December 31 2009 and 3% in
2008.this is the European Central Bank's rate on the marginal lending facility, which
offers overnight credit to banks in the euro area and commercial bank lending rate is
10.26% in December 31st 2009 and 11.31% in December 31st 2008. The main
Agriculture product are fruits, vegetables, grapes, potatoes, sugar beets, soybeans, grain,
olives; beef, dairy products; fish and the industries of the Italy are tourism, machinery,
iron and steel, chemicals, food processing, textiles, motor vehicles, clothing, footwear,
ceramics and the industry production growth rate is about 0.5%.

The exports of the Italian country play an vital role in the GDP and the total
exports are round of 458.4 billion in 2010 and 407.2 billion in 2009 , export
commodities are engineering products, textiles and clothing, production machinery,
motor vehicles, transport equipment, chemicals; food, beverages and tobacco; minerals,
and nonferrous metals and the exporting partners of the Italy is mostly are European
countries Germany 12.6% France 11.57%, US 5.92%, Spain 5.69%, UK 5.13%,
Switzerland 4.69% (2009).imports is about 459.7 billion in 2010 and 403.9 billion in
2009 some of the commodities which Italy import from their partner countries like
engineering products, chemicals, transport equipment, energy products, minerals and
nonferrous metals, textiles and clothing; food, beverages, and tobacco and import partner
are Germany 16.68%, France 8.82%, China 6.53%, Netherlands 5.63%, Spain 4.3%,
Russia 4.12%, Belgium 4.08% in 2009.
 Pie Chart of GDP: