EVERYDAY BUSINESS

Today’s youth – armed with a wealth of information and a clear idea of the kind of businesses they want to engage
with – are challenging businesses to redefine their objectives and strategies. In the workplace, 9 young people out of
10 want to use their skills for good. And in 2019, two-thirds of consumers around the world said they chose brands
because of their stands on social issues, and over 90% of millennials – representing USD 2.45 trillion in spending
power – say they would switch brands for one which champions a cause. The COVID-19 crisis accelerated this
global call for business reform. As the world faced an unprecedented global health, social and economic crisis,
companies turned into changing their production patterns, their leadership styles and their business objectives to
become active agents of change in those difficult times. This session will discuss how youth can drive change and
seek impact from the workplace, and their impact on leadership.

Single bottom line – profit

Double bottom – profit + social