SME Awards 2010

Methodology
 Award Highlights
• 22 categories of awards, recognizing:
o Industry achievement - 14 awards
o Business functions - 3 awards
o Support partners - 5 awards
• Nominations received from 3400+ SME’s from UAE
• Award recognizing the "women entrepreneur" and "best
new business"
• Only one award from each category
Category - Industry Achievement Awards
• Trade • Hospitality and tourism

• Manufacturing • Construction and real

estate
• Retail • Green business of the year

• Media and marketing • Admirable woman

entrepreneur
• Professional services • Emirati entrepreneur of the
year
• Health and wellness • Business star of the year

• Technology and online • The one to watch (best new

business)
Category – Business Functions
• Effective financial implementation
• Incredibly innovative approach
• Best technology implementation
Category – SME Support Partners
• Consultants
• Transportation and logistics
• ICT support and services
• Banking and Finance
• Insurance
Nomination Criteria
• All SME's with valid trade license of UAE
• Employee strength not exceeding 500 *
• Annual revenue not exceeding AED 100 million*
• Self nominations
• Nominations for more than one category of award
permitted

* Excludes for SME support partner category awards

Criteria for Initial Screening
• Annual turnover
• Employee strength
• Year of establishment
• Completeness of the nomination application
Criteria for final Selection
• Management Strength - 20 points
o Management philosophy and Visionary leadership
o Ownership pattern*
o Role model to other women (applicable for admirable women
entrepreneur award)
o Representation to women in employment
o Shining example of perseverance
• Products and markets - 15 points
o Number of countries to which exported
o Categories of products targeting the market segment
o Any intellectual property in company’s name
* Applicable only for “Emirati entrepreneur” and “Admirable Women entrepreneur award”
Criteria for final selection
• Operations - 20 points
o HR policies and training
o Use of automation in operations
o Quality systems and processes
o IT system and processes
o Adoption of green technology
o Website/Social Media promotion
• Financial performance - 20 points
o Net Profit Percentage
o Revenue Growth Percentage
o Net Working Capital (Current Assets - Current Liabilities)
o Return on Equity (Net Profit / Capital Employed)
Criteria for final selection
• Contribution to the national/regional development. - 10 points
o Made in UAE
o Employment to nationals
o Number of branches in UAE and GCC countries
o Corporate Social Responsibility (CSR) Initiatives
• Customer Focus - 15 points
o Use of metrics
o Customer related practices/ Customer relation officer
Ranking Methodology
• Panel of five Judges from different industry segments involved
in selection process
• Uniform scoring mechanism used to reduce induced variability
• Cumulative highest scorer declared winner in each award
category
• In case of tie, the maximum score in a particular criteria in the
following order was considered
o Contribution to national and regional development
o Management strength
o Customer focus
o Financial performance
o Operations
o Products and markets
Role of Morison Menon
• Devised the scoring and weightage for each criteria
• Compiled the scores provided by the independent judges
to arrive at the winners
• Short listing and evaluation of nominees based on
review documents and questionnaire provided by the
nominees