BUSINESS CONCEPT PAPER

(TITLE)

INTRODUCTION

(Name of brand) is a type of business which can be found in Bonifacio Global City that is
organized by the tourism students of STI Global City. Its purpose is to provide highest level of
products and service for the customers and create innovations that will benefit the whole
community. They offer shirts with a design of people’s Courses, Job, and Zodiac Sign.

OBJECTIVES

 To achieve our customers’ satisfaction

 To provide the best service in business industry
 To create innovations effectively while being competent
 To be one of the top brands in line with Prada, Nike etc...

GOAL

Our main goal is to give the customer a unique experience on buying clothes. The customer's
word of mouth will make the company's revenue increase.

SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

 Wide  Too  More  Famous brands
range of dependent on purchases with affordable
products. third party online. products.
 Clear suppliers.  Attract a  Quick change of
target  Cannot buy in- larger, wider fashion trends.
market. store, only target market.  Companies with
online. wider range of
audience.
TARGET MARKET

Identifying the target market is an essential step for any company in the development of a marketing plan. Not knowing who the target market is could
cost a lot of money and time for a company.

Part of the success of selling a good or service is knowing to whom it will appeal and who will ultimately buy it. That's why businesses spend a lot of time
and money to define and monitor its target market. That's because not all products and services are meant for every consumer, who are generally
cautious with their money.

Target markets are generally categorized by age, location, income, and lifestyle. Defining a specific target market allows a company to home in on specific
market factors to reach and connect with customers through sales and marketing efforts.

Not knowing its target can be a big mistake for a business. Trying to rustle new clients or customers without knowing who it will target can cost the
business a lot of time and money.

That is why we chose youth marketing. It is is a term used in the marketing and advertising industry to describe activities to communicate with young
people, typically in the age range of 11 to 35.

The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In
addition, teens and young adults often set trends that are adopted by other demographic groups.

Today young people expect to be able to learn about, interact and be entertained with brands or services targeting them online. The vulnerability of
young consumers can be taken advantage of as they are more influenced by advertising messages than adults. Advertising online has become an
efficacious technique for ensuring brand awareness and persuading the youth demographic to purchase products due to the fact that advertising online
can be longer, repetitive, and engaging.

It is younger generation which sets new trends in fashion but its influence continues to be found among the other age groups. Emerging scenario reflects
that the preferences or no preferences for latest style does not depend on the age groups. However the lower income group does not have a choice
whereas the middle income and higher income groups prefer the latest style. The people who strive for elegance in apparels at affordable price, are
increasing in number and provide the large segment of the readymade apparel market

Abstract

The primary purpose of this market is the extension of empirically validated uniqueness and

Hope regarding the importance of the various profession forces on manufacturing activity for the

clients. Prior market in this field has been either too aggregative in primary purpose of this study

is the extension of empirically validated professions localization and urbanization economies in a

single measure. This market provides insight into which combination of the internal and external

Goal of people.

Conclusion
Marketing is the most exciting of all business sports. It is the heartbeat of every successful

business. It is continually changing in response to the explosion of information, the expansion of

technology, and the aggressiveness of competition, at all levels and everywhere. In This case our

products can have a big impact to their mindsets that on every darkness there’s a sunrise and that

sunrise gives to the people a hope and willingness to achieve what goals and dreams they have.

All business strategy is marketing strategy. Our ability to think clearly and well about the very

best marketing strategies, and to continually change and upgrade your activities, is the key to the

future of our business.

The main thrust of this Marketing is to explore the ways in which a person tries to identify the

different and better avenues of changes in terms of his one of the basic dream of life. When the

basic needs of the human-being which is T-shirt.

Recommendation

Participate in the national garment fair, organized by the clothing Manufacturing, utilize

production capacity at optimum level and maintain strict quality octroi at every stage, study the

future trend and latest development in manufacturing technology, decide the segment of the

consumers which they want to aim before.

MARKETING STRATEGIES

 Brand Strategy

Every year thousands of new companies get started. This makes it less difficult for businesses to
get the attention of their target audience. Companies have started using custom t-shirts in order
to spread the word about the brand and draw interest. Have you ever considered why car
companies put their company logo on the front and back of the vehicle? It is intended for
branding purposes, for us this content of t-shirt is absolutely a helpful during this pandemic,
even if other people or students can’t reach their goals/profession this concept of business are
can rely on their positivity and mindset, this t-shirt can evolve draw sketch into a colorful, that
change the color in the sunlight.

The small logo will fade.

The center logo will

appear.
 Off-the-clock marketing tool

Custom t-shirts are like free off-the-clock marketing tool. Well-designed t-shirts encourage
employees and customers to wear them anytime anywhere, thus helping companies in building
brand identity.

 Blogging

is a tool that can help your business build and expand its brand as well as bring an untold
number of visitors to your website. And it’s simple and cost-effective to get started.

 Guerilla marketing – This will take some real thinking and creativity, but if done right, can make
a big impact. These are not your traditional marketing and advertising methods. Guerilla
marketing is thinking outside-of-the-box marketing tactics, usually done in a localized area.
Good guerilla marketing can generate press coverage and a lot of word of mouth advertising in
your area.
 Raw Materials

Color Change fabrics

- Temperature Activated Color Changing

Thermochromic Fabric Paint BLACK
changing to COLORLESS (translucent white)
at 82F/28C
- Reversible Heat Reactive Sensitive Fabric
Paint Hot Water & Bleach Resistant
- High quality NON-TOXIC product

Color change Filament

Threads are available in large bolts for

manufacturing fabrics, socks etc. woven on
circular knit machines. Seven basic white to
color options, and 4 color to color options.
All using the Proprietary Sunlight Active
color changing technology. LEARN MORE
Color Change Fabrics

Heat transfer ink

HEAT TRANSFER INK ROTARY OR SCREEN INK

WAS DESIGNED FOR A DIRECT PRINT TO
GARMENT PROCESS WHICH COMPLETELY
ELIMINATES FABRIC LABELS. IT IS
RECOMMENDED FOR UNDERSHIRTS, SPORT
SHIRTS, OR ANY GARMENT THAT WILL
UNDERGO CONSTANT STRETCHING. HEAT
TRANSFER INK CAN BE USED ON ALL TYPES OF
FABRICS COMMONLY USED IN THE LABEL OF
OUR MARKET.

Color Change Threads

It is under the sun from the

white into another color or
from one color into another
color. Please do not across
the glass, the effect is
obvious to the open air.

https://www.pinterest.ph/p
in/10625749101386183/