Beruflich Dokumente
Kultur Dokumente
The first Porsche advertisement might appeal to the ³bon vivants´ psychographic
group. The Porsche is being sold because of the fact that it is fast and exciting.
This would most appeal to thrill seeking, passionate, people. It would also appeal
to the ³ego show-offs´ or ³Top Guns´ who want to be noticed and admired.
The second Porsche advertisement positions the Porsche and the Porsche owner as
being stylish, sporty, and hip. This advertisement would most appeal to the driven
and ambitious, or the ³Top Guns.´ They want to be noticed, as the bright yellow
car would indicate, but also have other interests. This advertisement might also
appeal to the ³bon vivants´ psychographic segment or ³participants´ because of the
excitement and love for life the ad depicts.
http://frontpage.wiu.edu/~mfjtd/psychographics.htm