Runway and Source and Use Calculator v1.1

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v1.1
Runway &
Source and Use
Calculator
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SaaS - Source and Uses (Based on operating cash flow not P&L)
Mo-1 Mo-2
(in $USD, except unit metrics) Sep 19 Oct 19
Guide
This is the detailed version. If you want rows to make calculations, off you go. If you have your numbers to hand and just want t
This sheet is for you to think about how much money to raise and to present charts of how you use funds raised over your targeted runw
The box graph is called a Marimekko chart. It shows how money is spent by relative space with 2 axis. You can change the chart options
Assumptions: Set the date you think you will have money in the bank to start executing. It's when the clock starts on your runway. Set h
Implications of runway: This shows indicative implications of the runway you want and how much you might need to raise. The targeted
Summary of costs: Shows all your costs. Everything including CAPEX is included
Assumptions
Your financial year end 12 Note: If December type 12. This is used f
Date close fundraise (Start runway, includes this month's cost) Sep 2019 Note: This picks what month to start aggr
Targeted months of runway with funds 18 Note: What is your year end? If Decembe
End of runway (Includes this month's cost) Feb 2021 Note: This is the end month used to prese
Implications of runway
Total gross burn (Ex revenue) $4,537 Note: A safer assumption, many VCs use
Required gross fundraise $5,000 Note: This is the rounded amount require
Net Billings $1,567
Total net burn $2,970 Note: This is the amount required to cove
Required net fundraise $3,000 Note: This is the rounded amount require
Targeted Fundraise $4,000 Note: This is how much you are thinking
Implied gross runway in months 16 Note: This is how much runway you have
Runway illustration
$ 4,500
$ 4,000
$ 3,500
$ 3,000
$ 2,500
$ 2,000
$ 1,500
$ 1,000
$ 500
$0
Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20
Net Billings Cash Burn (Gross) Cash on Hand

$ 500
$0
Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20

Use of funds
350000%
300000%
250000%
Block % of Category
200000%
150000%
100000%
50000%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Category % of Total
Use of funds
Note: This is the traditional use of funds pie chart
Use of funds
25%
44%
15%
44%
15%
16%
S&M G&A COGS R&D
Total Cost vs. Billings and MRR ($000s)
Note: This is a great summary page of your total costs and MRR/billings over your runway

$800
$700
$600
$500
$400
$300
$200
$100
–
19 19 19 c 19 20 20 r 20 r 20 20 20 l 20 20 20 t 20 20 c 20 21 21
p ct ov e Jan Feb a p y n Ju ug Sep Oc ov De Jan Feb
Se O N D M A Ma Ju A N
S&M COGS R&D G&A Net Billings MRR
Mo-1 Mo-2
(in $USD, except unit metrics) Sep 19 Oct 19
Summary of Costs and Billings/MRR
Net Billings & MRR
Billings $10.0 $10.0
Less: Cancellations ($0.2) ($0.2)
Less: Bad Debt and Credit Card Fraud ($0.2) ($0.2)
Less: Annual Tax – –
Total (If you don't want to add more line items) – –
Net Billings $9.6 $9.6
MRR $3.9 $7.2
Costs
S&M $36 $57
Paid marketing budget
SEM $10.0 $10.0
Display – –
Facebook – –
Affiliates – –
Other – –
Total Traffic Spend $10.0 $10.0
One-time Campaigns – –
Brand Marketing Spend – –
Total Discounts and Vouchers $0.2 $0.2
Promotional Spend $0.2 $0.2
Channel Sales Spend $6.1 $6.6
Lead Spend (CPL and CPA) $6.1 $6.6
Marketing Paid $16.3 $16.8
Marketing Staff Plan
Junior marketing – $4.7
Junior marketing – –
SEO – –
SEM – –
Social media – –
Channel Sales – –
Blog – –
PR – $4.7
Blog – –
Blog – –
Blog – –
Account exec – $8.2
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
SME - Account Execs – –
SME - Sales Directors – –
SME - SDRs – –
SME - Technical Assistant – –
Channel Staff $13.9 $13.9
Less: Accrued Bonus ($3.2) ($7.1)
Plus: Annual Bonus – –
Salary $10.7 $24.4
S&M Other Costs
Office (stationary, phones etc) $0.2 $0.5
Onboarding (laptop, desk, chair etc) $8.0 $12.0
Travel $0.0 $0.1
Entertainment $0.2 $0.5
General marketing collateral – $3.0
Other $8.4 $16.1
Total S&M $35.5 $57.2
G&A $11 $33
G&A Staff Plan
CEO $5.9 $5.9
COO – –
CFO – –
Business Analyst – –
Finance Manager – –
HR Manager – –
Office Manager – –
Team Assistant – –
Role – –
Role – –
Director of Recruiting – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
ADD: Recruiters – $8.9
Less: Accrued Bonus – ($1.5)
Salary $5.9 $13.3
G&A Costs
Onboarding (laptop, desk, chair etc) – $11.2
Travel $0.2 $0.8
Office rent & utilities $0.3 $1.0
Service providers (lawyers, accountants and auditors) $0.2 $0.8
Incorporation $2.0 –
External recruiters – –
Other costs $2.4 $5.4
Office refurbishment – –
Plus: Accrued bonus from actuals – –
Other $5.2 $19.4
Total G&A $11.0 $32.7
COGS $25 $13
COGS Staff Plan
VP of Customer Care – –
VP of Customer Success – –
VP of Professional services – –
Customer care manager – –
Customer success manager – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Role – –
Customer Care Staff $3.3 $3.3
Customer Success Staff $3.3 $3.3
Internal Engineering Staff $5.9 $5.9
Professional services Staff – –
Salary $10.3 $10.3
COGS Other Costs
Onboarding (laptop, desk, chair etc) $12.0 –
Travel – –
Payment costs $0.2 $0.3
Server costs $1.1 $1.1
Email cost $0.7 $0.7
Other $14.2 $2.4
Total COGS $24.6 $12.7
R&D $16 $65
R&D Staff Plan
CTO $7.0 $7.0
Lead engineer – $8.8
Head of dev ops – –
CPO – –
Product manager – –
Frontend engineer – $7.0
Backend engineer – $7.0
QA Engineer – –
Project manager – –
Business analytics – –
Product manager – –
Frontend engineer – –
Technical Lead – –
Technical Lead – –
System Analyst – –
Software Engineer – –
System Architect – –
Knowledge engineer – $9.8
Database Administrator $9.8 $9.8
Designer – –
QA Engineer – –
Searching Engineer – –
Searching Engineer – –
Role – –
Role – –
SALARY $15.6 $44.4
R&D Other Costs
Onboarding (laptop, desk, chair etc) – $20.0
Travel $0.0 $0.1
Other $0.2 $20.6
Total R&D $15.8 $65.0
Total Costs $87 $168
Total Costs $86.9 $167.6
S&M $35.5 $57.2
G&A $11.0 $32.7
COGS $24.6 $12.7
R&D $15.8 $65.0
Cumulative operating cash flow

Cumulative billings $10 $19
Cumulative cost $87 $255
Cumulative operating cash flow ($77) ($235)
Sep 19 Oct 19
S&M $36 $57
G&A $11 $33
COGS $25 $13
R&D $16 $65
Net Billings $10 $10
MRR $4 $7
Calculations for charts

Marimekko
Calcs S&M G&A
Salary $1,018 $392
Other $194 $356
Marketing Paid $790 –
S&M G&A
0% – –
0% $1,018 $392
32% $1,018 $392
64% $1,018 $392
64% – –
64% $194 $356
73% $194 $356
83% $194 $356
83% – –
83% $790 –
91% $790 –
100% $790 –
100% – –
Cash burn calculator Sep 19 Oct 19

Cash Burn (Gross) $86.9 $167.6
Cash on Hand (EoM) $3,922.7 $3,764.6
Mo-3 Mo-4 Mo-5 Mo-6 Mo-7 Mo-8
Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20
ur numbers to hand and just want to use the charts try the simple version in the next sheet
funds raised over your targeted runway
xis. You can change the chart options if you need to. I recommend this for your use of funds slide in a deck (It's cool and I made it up ;))
he clock starts on your runway. Set how many months of runway you want to present
you might need to raise. The targeted fundraise amount will tell you (below) what the implied runway in months is on current cost plans on a gross basis
e: If December type 12. This is used for bonus and tax payments for cash accounting
e: This picks what month to start aggregating your costs and metrics to present how you use the funds and milestones
e: What is your year end? If December type 12. This is used for bonus and tax payments for cash accounting
e: This is the end month used to present your use of funds and milestones
e: A safer assumption, many VCs use is gross burn, not net (inclusive of burn)
e: This is the rounded amount required to cover your runway (Negative if you are in the money)
e: This is the amount required to cover your runway (Negative if you are in the money)
e: This is how much you are thinking of raising
e: This is how much runway you have to cover costs without revenue based on your assumptions and fundraise amount
This illustrates your net billings (revenue), the

You can use this to show investors how long th
It is defined over the "Targeted months of runw
The chart automatically changes the month ran
The chart starts when you close the round. Cha
If you notice a bumb in costs, it's because it's y
The fundraise amount is from the "Targeted Fu
May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21
n (Gross) Cash on Hand (EoM)

May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21
Note: This is a great chart to paste into your pitch d
Chart Options
R&D
COGS Block Labels
G&A ✘ Series name
S&M Category name
Block amount
Y1 ✘
% of category
Y2
% of total
Y3
Y4
Category Labels
Y Category ✘ Category name
✘ Category total
% of total
70% 80% 90% 100%
Note: This is a non-traditional use of funds radar ch

S&M
$2,00
44% R&D
$1,128
$658
44% R&D
$1,128
$658
GS R&D COG
Note: This shows the % spend by category you spe
d MRR ($000s)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
19 1 9 19 19 20 20 r 20 r 20 2
p ct ov ec Jan Feb a p ay
Se O N D M A M
&A Net Billings MRR

$15.6 $21.6 $26.0 $31.8 $39.2 $50.9

($0.3) ($0.4) ($0.5) ($0.6) ($0.8) ($1.0)
($0.3) ($0.4) ($0.5) ($0.7) ($0.8) ($1.1)
– – – – – –
– – – – – –
$14.9 $20.7 $24.9 $30.5 $37.6 $48.8
$10.9 $15.3 $19.8 $25.1 $32.7 $39.5
$55 $80 $53 $67 $66 $89
– – – – – –
$10.0 $10.0 $10.0 $15.0 $15.0 $15.0
– – – – – $5.0
– – – – – $5.0
– – – – – –
– – – – – –
$10.0 $10.0 $10.0 $15.0 $15.0 $25.0
– – – – – $5.0
– – – – – $2.0
$0.3 $0.4 $0.5 $0.6 $0.8 $1.0
$0.3 $0.4 $0.5 $0.6 $0.8 $8.0
$7.0 $7.5 $8.1 $8.6 $9.2 $9.9
$7.0 $7.5 $8.1 $8.6 $9.2 $9.9
$17.3 $18.0 $18.6 $24.3 $25.0 $42.9
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – $4.7 $4.7 $4.7
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – – – –
– – – – – –
$8.2 $8.2 $8.2 $8.2 $8.2 $8.2
– – – – – –
– – – – – –
– – – – – –
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$20.9 $20.9 $20.9 $20.9 $20.9 $20.9
($8.7) ($8.7) ($8.7) ($9.5) ($9.5) ($11.3)
– $27.8 – – – –
$29.7 $57.5 $29.7 $33.6 $33.6 $31.9
– – – – – –
$0.6 $0.6 $0.6 $0.7 $1.4 $1.6
$4.0 – – $4.0 – $5.0
$0.1 $0.1 $0.1 $0.1 $0.7 $0.8
$0.6 $0.6 $0.6 $0.7 $1.4 $1.6
$3.0 $3.0 $3.0 $4.0 $4.0 $5.0
$8.3 $4.3 $4.3 $9.5 $7.5 $14.0
$55.4 $79.8 $52.6 $67.4 $66.1 $88.8
$22 $26 $32 $28 $33 $34
– – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9
– – $5.4 $5.4 $5.4 $5.4
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$8.9 $8.9 $8.9 $8.9 $8.9 $8.9
($1.5) ($1.5) ($1.5) ($1.5) ($1.5) ($1.5)
– $4.4 – – – –
$13.3 $17.7 $18.6 $18.6 $18.6 $18.6
– – – – – –
$0.3 $0.3 $0.4 $0.4 $1.0 $1.0
– – $4.0 – – –
$0.8 $0.8 $1.0 $1.0 $2.4 $2.4
$1.0 $1.0 $1.2 $1.2 $1.4 $1.4
$0.8 $0.8 $1.0 $1.0 $1.9 $1.9
– – – – – –
– – – – – –
$5.7 $5.7 $6.0 $6.2 $7.5 $8.5
– – – – – –
– – – – – –
$8.5 $8.5 $13.5 $9.8 $14.2 $15.2
$21.8 $26.2 $32.1 $28.4 $32.9 $33.8
$13 $21 $13 $14 $15 $25
– – – – – –
– – – – – –
– – – – – –
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– – – – – –
– – – – – –
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– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
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– – – – – –
– – – – – –
$3.3 $3.3 $3.3 $3.3 $3.3 $3.3
$3.3 $3.3 $3.3 $3.3 $3.3 $3.3
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9
– – – – – $5.9
($2.1) ($2.1) ($2.1) ($2.1) ($2.1) ($3.0)
– $8.3 – – – –
$10.3 $18.6 $10.3 $10.3 $10.3 $15.2
– – – – – –
$0.2 $0.2 $0.2 $0.2 $0.6 $0.8
– – – – – $5.0
– – – – $0.2 $0.2
$0.4 $0.5 $0.6 $0.8 $1.0 $1.3
$1.2 $1.3 $1.4 $1.5 $1.6 $1.7
$0.8 $0.8 $0.8 $0.8 $0.9 $0.9
$2.6 $2.8 $3.1 $3.3 $4.2 $9.9
$12.9 $21.4 $13.4 $13.7 $14.5 $25.1
$45 $61 $45 $45 $46 $46
– – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
– – – – – –
– – – – – –
– – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
($5.0) ($5.0) ($5.0) ($5.0) ($5.0) ($5.0)
– $16.1 – – – –
$44.4 $60.5 $44.4 $44.4 $44.4 $44.4
– – – – – –
$0.5 $0.5 $0.5 $0.5 $1.2 $1.2
– – – – – –
$0.1 $0.1 $0.1 $0.1 $0.3 $0.3
$0.6 $0.6 $0.6 $0.6 $1.5 $1.5
$45.0 $61.1 $45.0 $45.0 $45.9 $45.9
$135 $189 $143 $154 $159 $194
$135.1 $188.5 $143.1 $154.4 $159.4 $193.6
$55.4 $79.8 $52.6 $67.4 $66.1 $88.8
$21.8 $26.2 $32.1 $28.4 $32.9 $33.8
$12.9 $21.4 $13.4 $13.7 $14.5 $25.1
$45.0 $61.1 $45.0 $45.0 $45.9 $45.9
$34 $55 $80 $110 $148 $197

$390 $578 $721 $876 $1,035 $1,229
($356) ($523) ($642) ($766) ($887) ($1,032)
$55 $80 $53 $67 $66 $89
$22 $26 $32 $28 $33 $34
$13 $21 $13 $14 $15 $25
$45 $61 $45 $45 $46 $46
$15 $21 $25 $30 $38 $49
$11 $15 $20 $25 $33 $40
COGS R&D
$472 $1,040 64%
$186 $88 83%
– – 100%
COGS R&D Y1 Y2 Y3 Y4
– –
$472 $1,040
$472 $1,040 17.4% 41.6% 56.3% 82.2%
$472 $1,040
– –
$186 $88
$186 $88 11.8% 45.2% 78.0% 94.6%
$186 $88
– –
– –
– – 50.0% 100.0% 100.0% 100.0%
– –
– –

$14.9 $20.7 $24.9 $30.5 $37.6 $48.8
$135.1 $188.5 $143.1 $154.4 $159.4 $193.6
$3,644.5 $3,476.6 $3,358.4 $3,234.5 $3,112.7 $2,968.0
Mo-9 Mo-10 Mo-11 Mo-12 Mo-13 Mo-14
May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20
t's cool and I made it up ;))
nths is on current cost plans on a gross basis
lustrates your net billings (revenue), the gross cash burn (no revenue included) and your cash balance.
an use this to show investors how long the funds will last
fined over the "Targeted months of runway with funds" assumption above (So will show 18 months if that is the assumption)
art automatically changes the month range on the above assumption
art starts when you close the round. Change in "Date close fundraise (Start runway, includes this month's cost)"
notice a bumb in costs, it's because it's your year end ("You financial year end") and you have taxes and bonuses to pay
ndraise amount is from the "Targeted Fundraise" assumption
This is a great chart to paste into your pitch deck when 'asking' for cash
Omit Block Labels If

s name ✘ % height less than 1%
gory name % width less than 1%
k amount Value less than 0
category
total Number Formats

% of category 0%" of category"
% of total 0%" of total"
gory name Label format code $#,##0_)
gory total Category format code $#,##0_)
total
This is a non-traditional use of funds radar chart

S&M
$2,003
$1,128 $748
D G&A
$658
$1,128 $748
D G&A
$658
COGS
This shows the % spend by category you spend over your runway
Costs % of Total (For Runway)

00%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
19 19 19 c 19 20 20 r 20 r 20 20 20 20 20 20 t 20 20 c 20 21 21
p ct v e n eb a p ay un J ul g p c v e n b
Se O N o D J a F M A M J A
u S e O N o D J a Fe
S&M G&A COGS R&D

Mo-9 Mo-10 Mo-11 Mo-12 Mo-13 Mo-14
$62.3 $74.1 $92.7 $108.7 $133.5 $152.5

($1.3) ($1.5) ($1.9) ($2.2) ($2.7) ($3.1)
($1.3) ($1.5) ($1.9) ($2.3) ($2.8) ($3.2)
– – – – – –
– – – – – –
$59.8 $71.1 $88.8 $104.2 $128.0 $146.2
$48.5 $59.0 $70.4 $82.0 $95.2 $109.6
$88 $118 $112 $113 $115 $132
– – – – – –
$15.0 $15.0 $20.0 $20.0 $20.0 $25.0
$5.0 $10.0 $10.0 $10.0 $10.0 $10.0
$5.0 $10.0 $10.0 $10.0 $10.0 $10.0
– – – – – –
– – – – – –
$25.0 $35.0 $40.0 $40.0 $40.0 $45.0
– – – – – –
$2.0 $2.0 – – – –
$1.2 $1.5 $1.9 $2.2 $2.7 $3.0
$3.2 $3.5 $1.9 $2.2 $2.7 $3.0
$10.6 $11.3 $12.0 $12.9 $13.8 $14.7
$10.6 $11.3 $12.0 $12.9 $13.8 $14.7
$38.8 $49.8 $53.9 $55.0 $56.4 $62.8
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – – – –
– – – – – –
$8.2 $8.2 $8.2 $8.2 $8.2 $8.2
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– – – – – –
– – – – – –
– $11.7 $11.7 $11.7 $11.7 $11.7
– – – – – –
– $8.8 $8.8 $8.8 $8.8 $8.8
– – – – – –
$27.9 $27.9 $27.9 $27.9 $27.9 $34.9
($12.9) ($19.7) ($19.7) ($19.7) ($19.7) ($21.3)
– – – – – –
$37.2 $50.9 $50.9 $50.9 $50.9 $56.3
– – – – – –
$1.8 $2.2 $2.2 $2.2 $2.2 $2.4
$5.0 $10.0 – – – $5.0
$0.9 $1.1 $1.1 $1.1 $1.1 $1.2
$1.8 $2.2 $2.2 $2.2 $2.2 $2.4
$2.0 $2.0 $2.0 $2.0 $2.0 $2.0
$11.5 $17.5 $7.5 $7.5 $7.5 $13.0
$87.5 $118.2 $112.3 $113.4 $114.8 $132.0
$55 $35 $36 $36 $36 $37
– – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.4 $5.4 $5.4 $5.4 $5.4 $5.4
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$8.9 $8.9 $8.9 $8.9 $8.9 $8.9
($1.5) ($1.5) ($1.5) ($1.5) ($1.5) ($1.5)
– – – – – –
$18.6 $18.6 $18.6 $18.6 $18.6 $18.6
– – – – – –
$1.0 $1.0 $1.0 $1.0 $1.0 $1.0
– – – – – –
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$1.4 $1.4 $1.4 $1.4 $1.4 $1.4
$1.9 $1.9 $1.9 $1.9 $1.9 $1.9
$2.0 – – – – –
– – – – – –
$8.9 $10.1 $11.0 $11.0 $11.0 $11.8
– – – – – –
$19.1 – – – – –
$36.7 $16.9 $17.8 $17.8 $17.8 $18.5
$55.3 $35.5 $36.4 $36.4 $36.4 $37.2
$21 $21 $50 $36 $37 $48
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$3.3 $3.3 $6.6 $6.6 $6.6 $6.6
$3.3 $3.3 $3.3 $3.3 $3.3 $3.3
$5.9 $5.9 $11.7 $11.7 $11.7 $11.7
$5.9 $5.9 $11.7 $11.7 $11.7 $17.6
($3.0) ($3.0) ($5.5) ($5.5) ($5.5) ($6.5)
– – – – – –
$15.2 $15.2 $27.7 $27.7 $27.7 $32.6
– – – – – –
$0.8 $0.8 $1.4 $1.4 $1.4 $1.6
– – $15.0 – – $5.0
$0.2 $0.2 $0.4 $0.4 $0.4 $0.4
$1.5 $1.8 $2.2 $2.6 $3.0 $3.5
$1.8 $2.0 $2.2 $2.4 $2.6 $2.8
$1.0 $1.0 $1.1 $1.2 $1.7 $1.8
$5.4 $5.9 $22.3 $7.9 $9.0 $15.2
$20.6 $21.1 $50.0 $35.6 $36.7 $47.7
$46 $46 $46 $46 $46 $46
– – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
– – – – – –
– – – – – –
– – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
($5.0) ($5.0) ($5.0) ($5.0) ($5.0) ($5.0)
– – – – – –
$44.4 $44.4 $44.4 $44.4 $44.4 $44.4
– – – – – –
$1.2 $1.2 $1.2 $1.2 $1.2 $1.2
– – – – – –
$0.3 $0.3 $0.3 $0.3 $0.3 $0.3
$1.5 $1.5 $1.5 $1.5 $1.5 $1.5
$45.9 $45.9 $45.9 $45.9 $45.9 $45.9
$209 $221 $244 $231 $234 $263
$209.3 $220.6 $244.5 $231.3 $233.8 $262.8
$87.5 $118.2 $112.3 $113.4 $114.8 $132.0
$55.3 $35.5 $36.4 $36.4 $36.4 $37.2
$20.6 $21.1 $50.0 $35.6 $36.7 $47.7
$45.9 $45.9 $45.9 $45.9 $45.9 $45.9
$256 $327 $416 $521 $649 $795

$1,438 $1,659 $1,903 $2,134 $2,368 $2,631
($1,182) ($1,331) ($1,487) ($1,614) ($1,720) ($1,836)
$88 $118 $112 $113 $115 $132
$55 $35 $36 $36 $36 $37
$21 $21 $50 $36 $37 $48
$46 $46 $46 $46 $46 $46
$60 $71 $89 $104 $128 $146
$49 $59 $70 $82 $95 $110
Y Category Label 1 Label 2 Label 3 Label 4 Label Category
S&M G&A COGS R&D Salary

100.0% $1,018 $392 $472 $1,040 $2,923
S&M G&A COGS R&D Other

100.0% $194 $356 $186 $88 $824
S&M Marketing Paid

100.0% $790 $790

$59.8 $71.1 $88.8 $104.2 $128.0 $146.2
$209.3 $220.6 $244.5 $231.3 $233.8 $262.8
$2,818.4 $2,668.9 $2,513.2 $2,386.2 $2,280.5 $2,163.9
Mo-15 Mo-16 Mo-17 Mo-18 Mo-19 Mo-20
e assumption)
Mo-15 Mo-16 Mo-17 Mo-18 Mo-19 Mo-20
$174.0 $193.7 $207.2 $230.7 $257.8 $287.9

($3.5) ($4.0) ($4.2) ($4.7) ($5.3) ($5.9)
($3.6) ($4.0) ($4.3) ($4.8) ($5.4) ($6.0)
– – – – – –
– – – – – –
$166.8 $185.7 $198.6 $221.2 $247.2 $276.0
$126.6 $144.7 $161.8 $181.1 $203.3 $229.4
$143 $348 $158 $173 $195 $199
– – – – – –
$30.0 $30.0 $30.0 $30.0 $30.0 $30.0
$10.0 $10.0 $10.0 $10.0 $10.0 $10.0
$10.0 $10.0 $10.0 $10.0 $10.0 $10.0
– – – $10.0 $10.0 $10.0
– – – – – –
$50.0 $50.0 $50.0 $60.0 $60.0 $60.0
– – – – – –
– – – – – –
$3.5 $3.9 $4.1 $4.6 $5.2 $5.8
$3.5 $3.9 $4.1 $4.6 $5.2 $5.8
$15.8 $16.9 $17.5 $18.3 $19.0 $19.7
$15.8 $16.9 $17.5 $18.3 $19.0 $19.7
$69.2 $70.7 $71.7 $82.9 $84.1 $85.5
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – $4.7 $4.7 $4.7
– $7.0 $7.0 $7.0 $7.0 $7.0
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – $7.6 $7.6
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – – – –
– – – – – –
$8.2 $8.2 $8.2 $8.2 $8.2 $8.2
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$11.7 $11.7 $11.7 $11.7 $23.4 $35.1
– – – – – –
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
– – – – – –
$34.9 $34.9 $41.8 $41.8 $41.8 $41.8
($22.1) ($23.3) ($24.9) ($25.6) ($30.8) ($34.7)
– $197.3 – – – –
$60.2 $263.3 $71.4 $75.3 $89.4 $97.2
– – – – – –
$2.6 $2.8 $3.0 $3.2 $3.6 $3.8
$5.0 $5.0 $5.0 $5.0 $10.0 $5.0
$1.3 $1.4 $1.5 $1.6 $1.8 $1.9
$2.6 $2.8 $3.0 $3.2 $3.6 $3.8
$2.0 $2.0 $2.0 $2.0 $2.0 $2.0
$13.5 $14.0 $14.5 $15.0 $21.0 $16.5
$142.9 $348.0 $157.6 $173.1 $194.5 $199.2
$67 $88 $55 $82 $73 $84
– – – – – –
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
– – – $8.3 $8.3 $8.3
$4.7 $4.7 – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – $4.1 $4.1 $4.1
– – – – – $3.5
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$8.9 $8.9 $8.9 $8.9 $8.9 $8.9
($3.0) ($3.0) ($2.3) ($2.9) ($2.9) ($3.5)
– $20.9 – – – –
$32.8 $53.7 $28.9 $40.6 $40.6 $43.5
– – – – – –
$1.4 $1.4 $1.2 $1.6 $1.6 $1.8
$10.0 – – $10.0 – $5.0
$3.4 $3.4 $2.9 $3.9 $3.9 $4.4
$2.0 $2.0 $1.7 $2.3 $2.3 $2.6
$2.7 $2.7 $2.3 $3.1 $3.1 $3.5
– – – – – –
– – – – – –
$14.6 $17.7 $18.1 $20.5 $21.7 $23.4
– $7.0 – – – –
– – – – – –
$34.1 $34.3 $26.2 $41.5 $32.6 $40.7
$66.9 $87.9 $55.1 $82.0 $73.2 $84.2
$56 $106 $61 $86 $73 $95
– – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – $7.0 $7.0 $7.0
– – – – – $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$7.5 $7.5 $11.2 $11.2 $11.2 $11.2
$3.3 $3.3 $3.3 $6.6 $6.6 $6.6
$11.7 $11.7 $11.7 $11.7 $11.7 $11.7
$17.6 $17.6 $17.6 $23.4 $23.4 $29.3
($7.8) ($7.8) ($8.5) ($11.2) ($11.2) ($13.3)
– $54.1 – – – –
$39.2 $93.3 $42.3 $55.8 $55.8 $66.5
– – – – – –
$1.8 $1.8 $2.0 $2.6 $2.6 $3.0
$5.0 – $5.0 $15.0 – $10.0
$0.5 $0.5 $0.5 $0.7 $0.7 $0.8
$4.0 $4.5 $5.0 $5.6 $6.3 $7.1
$3.1 $3.4 $3.6 $4.2 $4.6 $4.9
$2.0 $2.1 $2.3 $2.5 $2.7 $2.9
$16.3 $12.3 $18.4 $30.5 $16.8 $28.7
$55.5 $105.6 $60.7 $86.3 $72.6 $95.2
$67 $204 $101 $113 $107 $107
– – – – – –
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$10.5 $10.5 $10.5 $10.5 $10.5 $10.5
– $10.5 $10.5 $10.5 $10.5 $10.5
– $7.0 $7.0 $7.0 $7.0 $7.0
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
– $9.4 $9.4 $9.4 $9.4 $9.4
– $9.4 $9.4 $9.4 $9.4 $9.4
– $9.4 $9.4 $9.4 $9.4 $9.4
– – – $7.0 $7.0 $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
($8.0) ($15.6) ($15.6) ($16.8) ($16.8) ($16.8)
– $73.3 – – – –
$59.5 $170.8 $97.5 $103.4 $103.4 $103.4
– – – – – –
$1.4 $2.4 $2.4 $2.6 $2.6 $2.6
$6.0 $30.0 – $6.0 – –
$0.4 $0.6 $0.6 $0.7 $0.7 $0.7
$7.8 $33.0 $3.0 $9.3 $3.3 $3.3
$67.2 $203.8 $100.5 $112.6 $106.6 $106.6
$333 $745 $374 $454 $447 $485
$332.5 $745.4 $373.9 $454.0 $446.9 $485.1
$142.9 $348.0 $157.6 $173.1 $194.5 $199.2
$66.9 $87.9 $55.1 $82.0 $73.2 $84.2
$55.5 $105.6 $60.7 $86.3 $72.6 $95.2
$67.2 $203.8 $100.5 $112.6 $106.6 $106.6
$962 $1,147 $1,346 $1,567 $1,814 $2,090

$2,963 $3,709 $4,083 $4,537 $4,984 $5,469
($2,002) ($2,562) ($2,737) ($2,970) ($3,169) ($3,378)
Nov 20 Dec 20 Jan 21 Feb 21
$143 $348 $158 $173 Not used Not used
$67 $88 $55 $82 Not used Not used
$67 $204 $101 $113 Not used Not used
$167 $186 $199 $221 Not used Not used
$127 $145 $162 $181 Not used Not used
Pie
Category Spend
S&M $2,003
G&A $748
COGS $658
R&D $1,128
Nov 20 Dec 20 Jan 21 Feb 21

$166.8 $185.7 $198.6 $221.2 Not used Not used
$332.5 $745.4 $373.9 $454.0 – –
$1,998.2 $1,438.5 $1,263.2 $1,030.4 – –
Mo-21 Mo-22 Mo-23 Mo-24 Mo-25 Mo-26
Mo-21 Mo-22 Mo-23 Mo-24 Mo-25 Mo-26
$312.9 $339.4 $366.1 $405.1 $443.0 $471.5

($6.4) ($6.9) ($7.5) ($8.3) ($9.0) ($9.6)
($6.5) ($7.1) ($7.6) ($8.4) ($9.2) ($9.8)
– – – – – –
– – – – – –
$300.0 $325.4 $351.0 $388.4 $424.7 $452.1
$255.0 $281.6 $310.1 $339.3 $370.2 $401.8
$210 $243 $254 $226 $227 $240
– – – – – –
$30.0 $30.0 $30.0 $30.0 $30.0 $30.0
$10.0 $20.0 $20.0 $20.0 $20.0 $20.0
$10.0 $20.0 $20.0 $20.0 $20.0 $20.0
$10.0 $10.0 $10.0 $10.0 $10.0 $10.0
– – – – – –
$60.0 $80.0 $80.0 $80.0 $80.0 $80.0
– – $15.0 – – –
$15.0 $15.0 $15.0 – – –
$6.3 $6.8 $7.3 $8.1 $8.9 $9.4
$21.3 $21.8 $37.3 $8.1 $8.9 $9.4
$20.5 $21.4 $22.2 $23.1 $24.0 $25.0
$20.5 $21.4 $22.2 $23.1 $24.0 $25.0
$101.8 $123.1 $139.5 $111.2 $112.9 $114.4
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$7.6 $7.6 $7.6 $7.6 $7.6 $7.6
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – – – –
– – – – – –
$8.2 $8.2 $8.2 $8.2 $8.2 $8.2
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$35.1 $35.1 $35.1 $35.1 $35.1 $35.1
– – – – – –
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
– – – – – –
$41.8 $48.8 $48.8 $48.8 $48.8 $55.8
($34.7) ($36.3) ($36.3) ($36.3) ($36.3) ($37.9)
– – – – – –
$97.2 $102.6 $102.6 $102.6 $102.6 $107.9
– – – – – –
$3.8 $4.0 $4.0 $4.0 $4.0 $4.2
– $5.0 – – – $5.0
$1.9 $2.0 $2.0 $2.0 $2.0 $2.1
$3.8 $4.0 $4.0 $4.0 $4.0 $4.2
$2.0 $2.0 $2.0 $2.0 $2.0 $2.0
$11.5 $17.0 $12.0 $12.0 $12.0 $17.5
$210.5 $242.7 $254.1 $225.8 $227.4 $239.8
$79 $80 $81 $81 $81 $82
– – – – – –
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$8.3 $8.3 $8.3 $8.3 $8.3 $8.3
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$4.1 $4.1 $4.1 $4.1 $4.1 $4.1
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$8.9 $8.9 $8.9 $8.9 $8.9 $8.9
($3.5) ($3.5) ($3.5) ($3.5) ($3.5) ($3.5)
– – – – – –
$43.5 $43.5 $43.5 $43.5 $43.5 $43.5
– – – – – –
$1.8 $1.8 $1.8 $1.8 $1.8 $1.8
– – – – – –
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$2.6 $2.6 $2.6 $2.6 $2.6 $2.6
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – –
– – – – – –
$23.6 $24.0 $25.0 $25.4 $25.4 $25.8
– – – – – –
– – – – – –
$35.9 $36.3 $37.3 $37.7 $37.7 $38.1
$79.4 $79.8 $80.8 $81.2 $81.2 $81.6
$95 $91 $122 $119 $116 $117
– – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – $7.0 $7.0 $7.0 $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$15.0 $15.0 $18.7 $18.7 $18.7 $18.7
$6.6 $6.6 $6.6 $6.6 $6.6 $6.6
$11.7 $11.7 $11.7 $11.7 $11.7 $11.7
$29.3 $29.3 $35.1 $41.0 $41.0 $41.0
($13.9) ($13.9) ($16.7) ($17.7) ($17.7) ($17.7)
– – – – – –
$69.6 $69.6 $83.5 $88.3 $88.3 $88.3
– – – – – –
$3.2 $3.2 $3.8 $4.0 $4.0 $4.0
$5.0 – $15.0 $5.0 – –
$0.8 $0.8 $1.0 $1.0 $1.0 $1.0
$7.8 $8.6 $9.3 $10.3 $11.2 $12.1
$5.0 $5.6 $6.0 $6.4 $6.8 $7.2
$3.1 $3.3 $3.6 $3.9 $4.2 $4.4
$24.9 $21.5 $38.7 $30.6 $27.2 $28.7
$94.5 $91.1 $122.2 $118.9 $115.5 $117.0
$107 $107 $107 $107 $107 $107
– – – – – –
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$10.5 $10.5 $10.5 $10.5 $10.5 $10.5
$10.5 $10.5 $10.5 $10.5 $10.5 $10.5
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
($16.8) ($16.8) ($16.8) ($16.8) ($16.8) ($16.8)
– – – – – –
$103.4 $103.4 $103.4 $103.4 $103.4 $103.4
– – – – – –
$2.6 $2.6 $2.6 $2.6 $2.6 $2.6
– – – – – –
$0.7 $0.7 $0.7 $0.7 $0.7 $0.7
$3.3 $3.3 $3.3 $3.3 $3.3 $3.3
$106.6 $106.6 $106.6 $106.6 $106.6 $106.6
$491 $520 $564 $532 $531 $545
$491.0 $520.3 $563.7 $532.5 $530.7 $545.1
$210.5 $242.7 $254.1 $225.8 $227.4 $239.8
$79.4 $79.8 $80.8 $81.2 $81.2 $81.6
$94.5 $91.1 $122.2 $118.9 $115.5 $117.0
$106.6 $106.6 $106.6 $106.6 $106.6 $106.6
$2,390 $2,716 $3,067 $3,455 $3,880 $4,332

$5,960 $6,480 $7,044 $7,576 $8,107 $8,652
($3,569) ($3,764) ($3,977) ($4,121) ($4,227) ($4,320)
Not used Not used Not used Not used Not used Not used
– – – – – –
– – – – – –
Mo-27 Mo-28 Mo-29 Mo-30 Mo-31 Mo-32
Mo-27 Mo-28 Mo-29 Mo-30 Mo-31 Mo-32
$513.9 $543.7 $576.9 $623.6 $659.9 $693.4

($10.5) ($11.1) ($11.8) ($12.7) ($13.5) ($14.1)
($10.7) ($11.3) ($12.0) ($13.0) ($13.7) ($14.4)
– – – – – –
– – – – – –
$492.7 $521.3 $553.1 $597.9 $632.7 $664.8
$433.6 $465.6 $499.6 $534.2 $569.3 $604.5
$236 $646 $247 $248 $249 $249
– – – – – –
$30.0 $30.0 $30.0 $30.0 $30.0 $30.0
$20.0 $20.0 $25.0 $25.0 $25.0 $25.0
$20.0 $20.0 $25.0 $25.0 $25.0 $25.0
$10.0 $10.0 $10.0 $10.0 $10.0 $10.0
– – – – – –
$80.0 $80.0 $90.0 $90.0 $90.0 $90.0
– – – – – –
– – – – – –
$10.3 $10.9 $11.5 $12.5 $13.2 $13.9
$10.3 $10.9 $11.5 $12.5 $13.2 $13.9
$25.0 $25.0 $25.0 $25.0 $25.0 $25.0
$25.0 $25.0 $25.0 $25.0 $25.0 $25.0
$115.3 $115.9 $126.5 $127.4 $128.2 $128.8
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$7.6 $7.6 $7.6 $7.6 $7.6 $7.6
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
– – – – – –
– – – – – –
– – – – – –
$8.2 $8.2 $8.2 $8.2 $8.2 $8.2
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$35.1 $35.1 $35.1 $35.1 $35.1 $35.1
– – – – – –
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
– – – – – –
$55.8 $55.8 $55.8 $55.8 $55.8 $55.8
($37.9) ($37.9) ($37.9) ($37.9) ($37.9) ($37.9)
– $409.8 – – – –
$107.9 $517.7 $107.9 $107.9 $107.9 $107.9
– – – – – –
$4.2 $4.2 $4.2 $4.2 $4.2 $4.2
– – – – – –
$2.1 $2.1 $2.1 $2.1 $2.1 $2.1
$4.2 $4.2 $4.2 $4.2 $4.2 $4.2
$2.0 $2.0 $2.0 $2.0 $2.0 $2.0
$12.5 $12.5 $12.5 $12.5 $12.5 $12.5
$235.7 $646.1 $246.9 $247.9 $248.6 $249.3
$83 $122 $83 $84 $84 $85
– – – – – –
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$8.3 $8.3 $8.3 $8.3 $8.3 $8.3
– – – – – –
$4.7 $4.7 $4.7 $4.7 $4.7 $4.7
$4.1 $4.1 $4.1 $4.1 $4.1 $4.1
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$8.9 $8.9 $8.9 $8.9 $8.9 $8.9
($3.5) ($3.5) ($3.5) ($3.5) ($3.5) ($3.5)
– $39.9 – – – –
$43.5 $83.4 $43.5 $43.5 $43.5 $43.5
– – – – – –
$1.8 $1.8 $1.8 $1.8 $1.8 $1.8
– – – – – –
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$2.6 $2.6 $2.6 $2.6 $2.6 $2.6
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – –
– – – – – –
$27.4 $26.7 $27.4 $28.3 $28.0 $28.9
– – – – – –
– – – – – –
$39.7 $39.0 $39.7 $40.7 $40.3 $41.2
$83.2 $122.4 $83.2 $84.1 $83.8 $84.7
$168 $318 $156 $177 $158 $189
– – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$22.5 $22.5 $22.5 $26.2 $26.2 $30.0
$6.6 $6.6 $6.6 $6.6 $6.6 $6.6
$17.6 $11.7 $17.6 $17.6 $17.6 $17.6
$58.5 $52.7 $58.5 $70.2 $64.4 $76.1
($22.2) ($20.2) ($22.2) ($24.8) ($23.8) ($26.4)
– $184.0 – – – –
$111.0 $285.2 $111.0 $123.8 $119.0 $131.8
– – – – – –
$5.0 $4.6 $5.0 $5.6 $5.4 $6.0
$25.0 – $10.0 $15.0 – $15.0
$1.3 $1.2 $1.3 $1.4 $1.4 $1.5
$13.2 $14.1 $15.1 $16.4 $17.4 $18.4
$7.6 $8.0 $8.4 $8.9 $9.3 $9.8
$4.7 $5.0 $5.3 $5.6 $5.9 $6.3
$56.8 $32.8 $45.1 $52.9 $39.4 $56.9
$167.8 $318.1 $156.0 $176.7 $158.4 $188.7
$107 $307 $107 $107 $107 $107
– – – – – –
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$10.5 $10.5 $10.5 $10.5 $10.5 $10.5
$10.5 $10.5 $10.5 $10.5 $10.5 $10.5
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4 $9.4 $9.4
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
$9.8 $9.8 $9.8 $9.8 $9.8 $9.8
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
– – – – – –
($16.8) ($16.8) ($16.8) ($16.8) ($16.8) ($16.8)
– $200.1 – – – –
$103.4 $303.4 $103.4 $103.4 $103.4 $103.4
– – – – – –
$2.6 $2.6 $2.6 $2.6 $2.6 $2.6
– – – – – –
$0.7 $0.7 $0.7 $0.7 $0.7 $0.7
$3.3 $3.3 $3.3 $3.3 $3.3 $3.3
$106.6 $306.7 $106.6 $106.6 $106.6 $106.6
$593 $1,393 $593 $615 $597 $629
$593.3 $1,393.3 $592.8 $615.3 $597.4 $629.3
$235.7 $646.1 $246.9 $247.9 $248.6 $249.3
$83.2 $122.4 $83.2 $84.1 $83.8 $84.7
$167.8 $318.1 $156.0 $176.7 $158.4 $188.7
$106.6 $306.7 $106.6 $106.6 $106.6 $106.6
$4,825 $5,346 $5,899 $6,497 $7,130 $7,794

$9,245 $10,638 $11,231 $11,847 $12,444 $13,073
($4,420) ($5,292) ($5,332) ($5,350) ($5,314) ($5,279)
– – – – – –
– – – – – –
Mo-33 Mo-34 Mo-35 Mo-36
May 22 Jun 22 Jul 22 Aug 22
Mo-33 Mo-34 Mo-35 Mo-36
May 22 Jun 22 Jul 22 Aug 22
$725.0 $756.7 $788.3 $820.8

($14.8) ($15.4) ($16.1) ($16.7)
($15.1) ($15.7) ($16.4) ($17.1)
– – – –
– – – –
$695.2 $725.5 $755.8 $786.9
$639.8 $675.0 $710.1 $745.0
$250 $251 $251 $252
– – – –
$30.0 $30.0 $30.0 $30.0
$25.0 $25.0 $25.0 $25.0
$25.0 $25.0 $25.0 $25.0
$10.0 $10.0 $10.0 $10.0
– – – –
$90.0 $90.0 $90.0 $90.0
– – – –
– – – –
$14.5 $15.1 $15.8 $16.4
$14.5 $15.1 $15.8 $16.4
$25.0 $25.0 $25.0 $25.0
$25.0 $25.0 $25.0 $25.0
$129.5 $130.1 $130.7 $131.4
– – – –
$4.7 $4.7 $4.7 $4.7
– – – –
$4.7 $4.7 $4.7 $4.7
$7.0 $7.0 $7.0 $7.0
$4.7 $4.7 $4.7 $4.7
$7.6 $7.6 $7.6 $7.6
$4.7 $4.7 $4.7 $4.7
$4.7 $4.7 $4.7 $4.7
– – – –
– – – –
– – – –
$8.2 $8.2 $8.2 $8.2
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
$35.1 $35.1 $35.1 $35.1
– – – –
$8.8 $8.8 $8.8 $8.8
– – – –
$55.8 $55.8 $55.8 $55.8
($37.9) ($37.9) ($37.9) ($37.9)
– – – –
$107.9 $107.9 $107.9 $107.9
– – – –
$4.2 $4.2 $4.2 $4.2
– – – –
$2.1 $2.1 $2.1 $2.1
$4.2 $4.2 $4.2 $4.2
$2.0 $2.0 $2.0 $2.0
$12.5 $12.5 $12.5 $12.5
$249.9 $250.5 $251.2 $251.8
$84 $84 $85 $85
– – – –
$8.8 $8.8 $8.8 $8.8
$8.8 $8.8 $8.8 $8.8
$8.3 $8.3 $8.3 $8.3
– – – –
$4.7 $4.7 $4.7 $4.7
$4.1 $4.1 $4.1 $4.1
$3.5 $3.5 $3.5 $3.5
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
$8.9 $8.9 $8.9 $8.9
($3.5) ($3.5) ($3.5) ($3.5)
– – – –
$43.5 $43.5 $43.5 $43.5
– – – –
$1.8 $1.8 $1.8 $1.8
– – – –
$4.4 $4.4 $4.4 $4.4
$2.6 $2.6 $2.6 $2.6
$3.5 $3.5 $3.5 $3.5
– – – –
– – – –
$28.6 $28.6 $29.5 $29.1
– – – –
– – – –
$40.9 $40.9 $41.8 $41.5
$84.4 $84.4 $85.3 $84.9
$170 $172 $202 $184
– – – –
$7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0
$7.0 $7.0 $7.0 $7.0
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
$30.0 $30.0 $33.7 $33.7
$6.6 $6.6 $6.6 $6.6
$17.6 $17.6 $17.6 $17.6
$70.2 $70.2 $81.9 $76.1
($25.4) ($25.4) ($28.0) ($27.0)
– – – –
$126.9 $126.9 $139.8 $134.9
– – – –
$5.8 $5.8 $6.4 $6.2
– – $15.0 –
$1.5 $1.5 $1.6 $1.6
$19.3 $20.3 $21.2 $22.2
$10.2 $10.7 $11.1 $11.6
$6.6 $6.9 $7.3 $7.6
$43.4 $45.1 $62.6 $49.1
$170.3 $172.1 $202.5 $184.1
$107 $107 $107 $107
– – – –
$9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4
$10.5 $10.5 $10.5 $10.5
$10.5 $10.5 $10.5 $10.5
$7.0 $7.0 $7.0 $7.0
$9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4
$9.4 $9.4 $9.4 $9.4
$7.0 $7.0 $7.0 $7.0
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
$9.8 $9.8 $9.8 $9.8
$9.8 $9.8 $9.8 $9.8
– – – –
– – – –
– – – –
– – – –
– – – –
– – – –
($16.8) ($16.8) ($16.8) ($16.8)
– – – –
$103.4 $103.4 $103.4 $103.4
– – – –
$2.6 $2.6 $2.6 $2.6
– – – –
$0.7 $0.7 $0.7 $0.7
$3.3 $3.3 $3.3 $3.3
$106.6 $106.6 $106.6 $106.6
$611 $614 $646 $627
$611.2 $613.6 $645.5 $627.4
$249.9 $250.5 $251.2 $251.8
$84.4 $84.4 $85.3 $84.9
$170.3 $172.1 $202.5 $184.1
$106.6 $106.6 $106.6 $106.6
$8,490 $9,215 $9,971 $10,758

$13,684 $14,298 $14,944 $15,571
($5,195) ($5,083) ($4,973) ($4,813)
Not used Not used Not used Not used

– – – –
– – – –
SaaS - Source and Uses (Based on operating cash flow not P&L)
Mo-1 Mo-2
(in $USD, except unit metrics) Jun 19 Jul 19
Guide
This is the simple version. If you want rows to make calculations, use the detailed version. If you have your numbers to hand and
This sheet is for you to think about how much money to raise and to present charts of how you use funds raised over your targeted runw
Assumptions: Set the date you think you will have money in the bank to start executing. It's when the clock starts on your runway. Set h
Assumptions
Date close fundraise (Start runway, includes this month's cost) Jun 2019 Note: This picks what month to start aggr
Targeted months of runway with funds 18 Note: What is your year end? If Decembe
End of runway (Includes this month's cost) Nov 2020 Note: This is the end month used to prese
Total gross burn (Ex revenue) $3,775 Note: A safer assumption, many VCs use
Required gross fundraise $4,000 Note: This is the rounded amount require
Net Billings $1,567
Total net burn $2,207 Note: This is the amount required to cove
Required net fundraise $3,000 Note: This is the rounded amount require
Targeted Fundraise $3,000 Note: This is how much you are thinking
Implied gross runway in months 15 Note: This is how much runway you have
Runway illustration
$ 3,500
$ 3,000
$ 2,500
$ 2,000
$ 1,500
$ 1,000
$ 500
$0
Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20

$ 500
$0

Use of funds
250000%
200000%
Block % of Category
150000%
100000%
50000%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Category % of Total
Use of funds
Note: This is the traditional use of funds pie chart
Use of funds
28%
49%
4%
49%
4%
19%
S&M G&A COGS R&D

Note: This is a great summary page of your total costs and MRR/billings over your runway

$400
$350
$300
$250
$200
$150
$100
$50
–
19 l 19 19 19 19 19 c 19 20 20 r 20 r 20 20 20 l 20 20 20 t 20 20
n Ju ug p ct ov e Jan Feb a p y n Ju ug Sep Oc ov
Ju A Se O N D M A Ma Ju A N
S&M COGS R&D G&A Net Billings MRR
Mo-1 Mo-2
(in $USD, except unit metrics) Jun 19 Jul 19
Summary of Costs and Billings/MRR
Net Billings & MRR
MRR $3.9 $7.2
Costs
S&M $36 $57
Marketing Paid $16.3 $16.8
Salary $10.7 $24.4
Other $8.4 $16.1
Total S&M $35.5 $57.2
G&A $11 $33
Salary $5.9 $13.3
Other $5.2 $19.4
Total G&A $11.0 $32.7
COGS $8 $8
Salary $3.9 $3.9
Other $3.9 $3.9
Total COGS $7.8 $7.8
R&D $16 $65
Salary $15.6 $44.4
Other $0.2 $20.6
Total R&D $15.8 $65.0
Total Costs $70 $163
Total Costs $70.1 $162.7
S&M $35.5 $57.2
G&A $11.0 $32.7
COGS $7.8 $7.8
R&D $15.8 $65.0

Cumulative billings $10 $19
Cumulative cost $70 $233
Cumulative operating cash flow ($61) ($214)

Jun 19 Jul 19
S&M $36 $57
G&A $11 $33
COGS $8 $8
R&D $16 $65
Net Billings $10 $10
MRR $4 $7

Marimekko
Calcs S&M G&A
Salary $849 $376
Other $194 $356
Marketing Paid $790 –
S&M G&A
0% – –
0% $849 $376
30% $849 $376
60% $849 $376
60% – –
60% $194 $356
70% $194 $356
79% $194 $356
79% – –
79% $790 –
90% $790 –
100% $790 –
100% – –
Cash burn calculator Jun 19 Jul 19

Cash Burn (Gross) $70.1 $162.7
Cash on Hand (EoM) $2,939.4 $2,786.4
Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20
you have your numbers to hand and just want to use the charts this is the jam
funds raised over your targeted runway
xis. You can change the chart options if you need to. I recommend this for your use of funds slide in a deck (It's cool and I made it up ;))
he clock starts on your runway. Set how many months of runway you want to present
you might need to raise. The targeted fundraise amount will tell you (below) what the implied runway in months is on current cost plans on a gross basis
e: This picks what month to start aggregating your costs and metrics to present how you use the funds and milestones
e: What is your year end? If December type 12. This is used for bonus and tax payments for cash accounting
e: This is the end month used to present your use of funds and milestones
e: A safer assumption, many VCs use is gross burn, not net (inclusive of burn)
e: This is the amount required to cover your runway (Negative if you are in the money)
e: This is how much you are thinking of raising
e: This is how much runway you have to cover costs without revenue based on your assumptions and fundraise amount
This illustrates your net billings (revenue), the

You can use this to show investors how long th
It is defined over the "Targeted months of runw
The chart automatically changes the month ran
The chart starts when you close the round. Cha
If you notice a bumb in costs, it's because it's y
The fundraise amount is from the "Targeted Fu
eb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20

eb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20
Note: This is a great chart to paste into your pitch d
Chart Options
R&D
COGS Block Labels
G&A ✘ Series name
S&M Category name
Block amount
Y1 ✘
% of category
Y2
% of total
Y3
Y4
Category Labels
Y Category ✘ Category name
✘ Category total
% of total
70% 80% 90% 100%
Note: This is a non-traditional use of funds radar ch

S&M
$1,83
$1,069
49% R&D $140
$1,069
49% R&D $140
GS R&D COG
Note: This shows the % spend by category you spe
d MRR ($000s)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
19 l1
9 19 19 19 19 c 19 20 2
n Ju ug p ct v e n b
Ju A Se O N o D J a Fe
&A Net Billings MRR

$14.9 $20.7 $24.9 $30.5 $37.6 $48.8

$10.9 $15.3 $19.8 $25.1 $32.7 $39.5
$55 $52 $53 $67 $122 $89

$17.3 $18.0 $18.6 $24.3 $25.0 $42.9
$29.7 $29.7 $29.7 $33.6 $89.2 $31.9
$8.3 $4.3 $4.3 $9.5 $7.5 $14.0
$55.4 $52.0 $52.6 $67.4 $121.7 $88.8
$22 $22 $32 $28 $42 $34
$13.3 $13.3 $18.6 $18.6 $27.5 $18.6
$8.5 $8.5 $13.5 $9.8 $14.2 $15.2
$21.8 $21.8 $32.1 $28.4 $41.7 $33.8
$8 $8 $8 $8 $8 $8
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$45 $45 $45 $45 $77 $46
$44.4 $44.4 $44.4 $44.4 $75.4 $44.4
$0.6 $0.6 $0.6 $0.6 $1.5 $1.5
$45.0 $45.0 $45.0 $45.0 $76.9 $45.9
$130 $127 $138 $149 $248 $176
$129.9 $126.6 $137.5 $148.6 $248.1 $176.3
$55.4 $52.0 $52.6 $67.4 $121.7 $88.8
$21.8 $21.8 $32.1 $28.4 $41.7 $33.8
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$45.0 $45.0 $45.0 $45.0 $76.9 $45.9
$34 $55 $80 $110 $148 $197

$363 $489 $627 $775 $1,024 $1,200
($329) ($435) ($547) ($665) ($876) ($1,003)

$55 $52 $53 $67 $122 $89
$22 $22 $32 $28 $42 $34
$8 $8 $8 $8 $8 $8
$45 $45 $45 $45 $77 $46
$15 $21 $25 $30 $38 $49
$11 $15 $20 $25 $33 $40
COGS R&D
$70 $981 60%
$70 $88 79%
– – 100%
COGS R&D Y1 Y2 Y3 Y4
– –
$70 $981
$70 $981 18.6% 45.6% 55.3% 78.4%
$70 $981
– –
$70 $88
$70 $88 13.7% 52.5% 82.6% 93.8%
$70 $88
– –
– –
– – 50.0% 100.0% 100.0% 100.0%
– –
– –

$14.9 $20.7 $24.9 $30.5 $37.6 $48.8
$129.9 $126.6 $137.5 $148.6 $248.1 $176.3
$2,671.3 $2,565.4 $2,452.8 $2,334.7 $2,124.2 $1,996.8
Mo-9 Mo-10 Mo-11 Mo-12 Mo-13 Mo-14
Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20
t's cool and I made it up ;))
nths is on current cost plans on a gross basis
lustrates your net billings (revenue), the gross cash burn (no revenue included) and your cash balance.
an use this to show investors how long the funds will last
fined over the "Targeted months of runway with funds" assumption above (So will show 18 months if that is the assumption)
art automatically changes the month range on the above assumption
art starts when you close the round. Change in "Date close fundraise (Start runway, includes this month's cost)"
notice a bumb in costs, it's because it's your year end ("You financial year end") and you have taxes and bonuses to pay
ndraise amount is from the "Targeted Fundraise" assumption
This is a great chart to paste into your pitch deck when 'asking' for cash
Omit Block Labels If

s name ✘ % height less than 1%
gory name % width less than 1%
k amount Value less than 0
category
total Number Formats

% of category 0%" of category"
% of total 0%" of total"
gory name Label format code $#,##0_)
gory total Category format code $#,##0_)
total
This is a non-traditional use of funds radar chart

S&M
$1,833
$1,069 $732
D $140 G&A
$1,069 $732
D $140 G&A
COGS
This shows the % spend by category you spend over your runway

00%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
19 l1
9 19 19 19 19 c 19 20 20 r 20 r 20 20 20 20 20 20 t 20 20
n Ju ug p ct v e n b a p ay un J ul ug ep c v
Ju A Se O N o D J a F e
M A M J A S O N o
S&M G&A COGS R&D

Mo-9 Mo-10 Mo-11 Mo-12 Mo-13 Mo-14
$59.8 $71.1 $88.8 $104.2 $128.0 $146.2

$48.5 $59.0 $70.4 $82.0 $95.2 $109.6
$88 $118 $112 $113 $115 $132

$38.8 $49.8 $53.9 $55.0 $56.4 $62.8
$37.2 $50.9 $50.9 $50.9 $50.9 $56.3
$11.5 $17.5 $7.5 $7.5 $7.5 $13.0
$87.5 $118.2 $112.3 $113.4 $114.8 $132.0
$55 $35 $36 $36 $36 $37
$18.6 $18.6 $18.6 $18.6 $18.6 $18.6
$36.7 $16.9 $17.8 $17.8 $17.8 $18.5
$55.3 $35.5 $36.4 $36.4 $36.4 $37.2
$8 $8 $8 $8 $8 $8
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$46 $46 $46 $46 $46 $46
$44.4 $44.4 $44.4 $44.4 $44.4 $44.4
$1.5 $1.5 $1.5 $1.5 $1.5 $1.5
$45.9 $45.9 $45.9 $45.9 $45.9 $45.9
$197 $207 $202 $203 $205 $223
$196.5 $207.3 $202.3 $203.5 $204.9 $222.9
$87.5 $118.2 $112.3 $113.4 $114.8 $132.0
$55.3 $35.5 $36.4 $36.4 $36.4 $37.2
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$45.9 $45.9 $45.9 $45.9 $45.9 $45.9
$256 $327 $416 $521 $649 $795

$1,396 $1,604 $1,806 $2,009 $2,214 $2,437
($1,140) ($1,276) ($1,390) ($1,489) ($1,566) ($1,642)

$88 $118 $112 $113 $115 $132
$55 $35 $36 $36 $36 $37
$8 $8 $8 $8 $8 $8
$46 $46 $46 $46 $46 $46
$60 $71 $89 $104 $128 $146
$49 $59 $70 $82 $95 $110
Y Category Label 1 Label 2 Label 3 Label 4 Label Category

S&M G&A COGS R&D Salary
100.0% $849 $376 $70 $981 $2,276
S&M G&A COGS R&D Other

100.0% $194 $356 $70 $88 $708
S&M Marketing Paid

100.0% $790 $790

$59.8 $71.1 $88.8 $104.2 $128.0 $146.2
$196.5 $207.3 $202.3 $203.5 $204.9 $222.9
$1,860.0 $1,723.8 $1,610.3 $1,511.1 $1,434.3 $1,357.6
Mo-15 Mo-16 Mo-17 Mo-18 Mo-19 Mo-20
e assumption)
Mo-15 Mo-16 Mo-17 Mo-18 Mo-19 Mo-20
$166.8 $185.7 $198.6 $221.2 $247.2 $276.0

$126.6 $144.7 $161.8 $181.1 $203.3 $229.4
$143 $151 $158 $173 $445 $199

$69.2 $70.7 $71.7 $82.9 $84.1 $85.5
$60.2 $66.0 $71.4 $75.3 $340.3 $97.2
$13.5 $14.0 $14.5 $15.0 $21.0 $16.5
$142.9 $150.8 $157.6 $173.1 $445.4 $199.2
$67 $67 $55 $82 $98 $84
$32.8 $32.8 $28.9 $40.6 $65.2 $43.5
$34.1 $34.3 $26.2 $41.5 $32.6 $40.7
$66.9 $67.0 $55.1 $82.0 $97.8 $84.2
$8 $8 $8 $8 $8 $8
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$67 $131 $101 $113 $214 $107
$59.5 $97.5 $97.5 $103.4 $210.9 $103.4
$7.8 $33.0 $3.0 $9.3 $3.3 $3.3
$67.2 $130.5 $100.5 $112.6 $214.1 $106.6
$285 $356 $321 $376 $765 $398
$284.8 $356.1 $321.0 $375.5 $765.1 $397.8
$142.9 $150.8 $157.6 $173.1 $445.4 $199.2
$66.9 $67.0 $55.1 $82.0 $97.8 $84.2
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$67.2 $130.5 $100.5 $112.6 $214.1 $106.6
$962 $1,147 $1,346 $1,567 $1,814 $2,090

$2,722 $3,078 $3,399 $3,775 $4,540 $4,937
($1,760) ($1,931) ($2,053) ($2,207) ($2,725) ($2,847)
Aug 20 Sep 20 Oct 20 Nov 20

$143 $151 $158 $173 Not used Not used
$67 $131 $101 $113 Not used Not used
$167 $186 $199 $221 Not used Not used
$127 $145 $162 $181 Not used Not used
Pie
Category Spend
S&M $1,833
G&A $732
COGS $140
R&D $1,069
Aug 20 Sep 20 Oct 20 Nov 20
$166.8 $185.7 $198.6 $221.2 Not used Not used
$284.8 $356.1 $321.0 $375.5 – –
$1,239.6 $1,069.2 $946.9 $792.6 – –
Mo-21 Mo-22 Mo-23 Mo-24 Mo-25 Mo-26
Mo-21 Mo-22 Mo-23 Mo-24 Mo-25 Mo-26
$300.0 $325.4 $351.0 $388.4 $424.7 $452.1

$255.0 $281.6 $310.1 $339.3 $370.2 $401.8
$210 $243 $254 $226 $227 $240

$101.8 $123.1 $139.5 $111.2 $112.9 $114.4
$97.2 $102.6 $102.6 $102.6 $102.6 $107.9
$11.5 $17.0 $12.0 $12.0 $12.0 $17.5
$210.5 $242.7 $254.1 $225.8 $227.4 $239.8
$79 $80 $81 $81 $81 $82
$43.5 $43.5 $43.5 $43.5 $43.5 $43.5
$35.9 $36.3 $37.3 $37.7 $37.7 $38.1
$79.4 $79.8 $80.8 $81.2 $81.2 $81.6
$8 $8 $8 $8 $8 $8
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$107 $107 $107 $107 $107 $107
$103.4 $103.4 $103.4 $103.4 $103.4 $103.4
$3.3 $3.3 $3.3 $3.3 $3.3 $3.3
$106.6 $106.6 $106.6 $106.6 $106.6 $106.6
$404 $437 $449 $421 $423 $436
$404.3 $436.9 $449.3 $421.3 $423.0 $435.8
$210.5 $242.7 $254.1 $225.8 $227.4 $239.8
$79.4 $79.8 $80.8 $81.2 $81.2 $81.6
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$106.6 $106.6 $106.6 $106.6 $106.6 $106.6
$2,390 $2,716 $3,067 $3,455 $3,880 $4,332

$5,342 $5,779 $6,228 $6,649 $7,072 $7,508
($2,951) ($3,063) ($3,161) ($3,194) ($3,192) ($3,176)
– – – – – –
– – – – – –
Mo-27 Mo-28 Mo-29 Mo-30 Mo-31 Mo-32
Mo-27 Mo-28 Mo-29 Mo-30 Mo-31 Mo-32
$492.7 $521.3 $553.1 $597.9 $632.7 $664.8

$433.6 $465.6 $499.6 $534.2 $569.3 $604.5
$236 $236 $247 $248 $691 $249

$115.3 $115.9 $126.5 $127.4 $128.2 $128.8
$107.9 $107.9 $107.9 $107.9 $550.2 $107.9
$12.5 $12.5 $12.5 $12.5 $12.5 $12.5
$235.7 $236.3 $246.9 $247.9 $690.9 $249.3
$83 $83 $83 $84 $126 $85
$43.5 $43.5 $43.5 $43.5 $85.8 $43.5
$39.7 $39.0 $39.7 $40.7 $40.3 $41.2
$83.2 $82.5 $83.2 $84.1 $126.1 $84.7
$8 $8 $8 $8 $8 $8
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$107 $107 $107 $107 $308 $107
$103.4 $103.4 $103.4 $103.4 $304.6 $103.4
$3.3 $3.3 $3.3 $3.3 $3.3 $3.3
$106.6 $106.6 $106.6 $106.6 $307.8 $106.6
$433 $433 $445 $446 $1,133 $448
$433.3 $433.2 $444.6 $446.4 $1,132.6 $448.4
$235.7 $236.3 $246.9 $247.9 $690.9 $249.3
$83.2 $82.5 $83.2 $84.1 $126.1 $84.7
$7.8 $7.8 $7.8 $7.8 $7.8 $7.8
$106.6 $106.6 $106.6 $106.6 $307.8 $106.6
$4,825 $5,346 $5,899 $6,497 $7,130 $7,794

$7,941 $8,375 $8,819 $9,266 $10,398 $10,847
($3,117) ($3,029) ($2,920) ($2,769) ($3,269) ($3,052)
– – – – – –
– – – – – –
Mo-33 Mo-34 Mo-35 Mo-36
Feb 22 Mar 22 Apr 22 May 22
Mo-33 Mo-34 Mo-35 Mo-36
Feb 22 Mar 22 Apr 22 May 22
$695.2 $725.5 $755.8 $786.9

$639.8 $675.0 $710.1 $745.0
$250 $251 $251 $252

$129.5 $130.1 $130.7 $131.4
$107.9 $107.9 $107.9 $107.9
$12.5 $12.5 $12.5 $12.5
$249.9 $250.5 $251.2 $251.8
$84 $84 $85 $85
$43.5 $43.5 $43.5 $43.5
$40.9 $40.9 $41.8 $41.5
$84.4 $84.4 $85.3 $84.9
$8 $8 $8 $8
$3.9 $3.9 $3.9 $3.9
$3.9 $3.9 $3.9 $3.9
$7.8 $7.8 $7.8 $7.8
$107 $107 $107 $107
$103.4 $103.4 $103.4 $103.4
$3.3 $3.3 $3.3 $3.3
$106.6 $106.6 $106.6 $106.6
$449 $449 $451 $451
$448.7 $449.3 $450.9 $451.2
$249.9 $250.5 $251.2 $251.8
$84.4 $84.4 $85.3 $84.9
$7.8 $7.8 $7.8 $7.8
$106.6 $106.6 $106.6 $106.6
$8,490 $9,215 $9,971 $10,758

$11,295 $11,745 $12,196 $12,647
($2,806) ($2,530) ($2,225) ($1,889)

– – – –
– – – –
ECOMMERCE - Source and Uses (Based on operating cash flow not P&L)
Mo-1 Mo-2 Mo-3
(in $USD, except unit metrics) Jun 19 Jul 19 Aug 19
Guide
This is the detailed version. If you want rows to make calculations, off you go. If you have your numbers to hand and just want to
This sheet is for you to think about how much money to raise and to present charts of how you use funds raised over your targeted runwa
Assumptions: Set the date you think you will have money in the bank to start executing. It's when the clock starts on your runway. Set ho
Assumptions
Your financial year end 12 Note: If December type 12. This is used for bonus and
Date close fundraise (Start runway, includes this month's cost) Jun 2019 Note: This picks what month to start aggregating your
Targeted months of runway with funds 18 Note: You want to target 18 months so you have 12m
End of runway (Includes this month's cost) Nov 2020 Note: This is the end month used to present your use o
Total gross burn (Ex revenue) $5,834 Note: A safer assumption, many VCs use is gross bur
Required gross fundraise $6,000 Note: This is the rounded amount required to cover yo
Adjusted Revenue $3,230 Note: This is the adjusted revenue you make over the
Total net burn $2,604 Note: This is the amount required to cover your runwa
Required net fundraise $3,000 Note: This is the rounded amount required to cover yo
Targeted Fundraise $3,000 Note: This is how much you are thinking of raising
Implied gross runway in months 12 Note: This is how much runway you have to cover co
Implied net runway in months 19 Note: This is how much runway you have to cover co
Runway illustration
$ 3,500
$ 3,000
$ 2,500
$ 2,000
$ 1,500
$ 1,000
$ 500
$0
Adjusted Gross Revenue Cash Burn (Gross) Cash on H

$ 500
$0
Use of funds
Block % of Category
350000%
300000%
250000%
200000%
150000%
100000%
50000%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Category % of Total
Pie chart use of funds
Note: This is the traditional use of funds piechart
2%
6%
4%
24% S&M
G&A
10%
Buying
R&D
Production
24% S&M
G&A
10%
Buying
R&D
Production
Customer Care
21% Fulfilment
32%
Total Cost vs. Adj Revenue ($000s) and Orders (RHS)
Note: This is a great summary page of your total costs and revenue/orders over your runway

$700
$600
$500
$400
$300
$200
$100
–
Dec 08 Dec 17 Dec 26 Dec 35 Dec 44 Dec 53 Dec 62 Dec 71 Dec 80 Dec 89 Dec 98 De
R&D Fulfilment Customer Care Production Buying

Adjusted Gross Revenue Net Orders
Mo-1 Mo-2 Mo-3

Summary of Costs and Revenue/Orders
Adjusted Revenue and Orders
Net Orders 147 186 266
Adjusted Gross Revenue $14.2 $18.3 $26.4
Total (If you don't want to add more line items) – – –
Gross Revenue $15.8 $20.4 $29.4
Less: Cancellations/Rejections ($0.7) ($0.9) ($1.2)
Less: Returns ($0.7) ($0.9) ($1.2)
Less: Annual Tax – – –
Less: Bad debt and credit card fraud ($0.2) ($0.3) ($0.4)
Less: Allowance for bad goods ($0.1) ($0.1) ($0.1)
Costs
S&M $13 $14 $25
Paid marketing budget
SEM $10.0 $10.0 $10.0
Display – – –
Facebook – – –
Affiliates – – –
Other – – –
Other – – –
Total Traffic Spend $10.0 $10.0 $10.0
One-time Campaigns – – –
Brand Marketing Spend – – –
Total Discounts and Vouchers $2.4 $3.1 $4.4
Promotional Spend $2.4 $3.1 $4.4
Marketing Paid $12.4 $13.1 $14.4
Marketing Staff Plan
S&M – – –
VP Marketing – – $7.0
Junior marketing – – –
Junior marketing – – –
SEO – – –
SEM – – –
Social media – – –
On site curation – – –
On site editorial – – –
Blog – – –
Content Writer – – –
PR Manager – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Less: Accrued Bonus – – ($1.2)
Plus: Annual Bonus – – –
Salary – – $5.9
S&M Other Costs
Office (stationary, phones etc) – – $0.1
Onboarding (laptop, desk, chair etc) – – $4.0
Travel – – $0.0
General marketing collateral $1.0 $1.0 $1.0
Other $1.0 $1.0 $5.1
Total S&M $13.4 $14.1 $25.4
G&A $18 $31 $80
G&A Staff Plan
CEO $7.0 $7.0 $7.0
COO $6.4 $6.4 $6.4
CFO – – –
Head of international – – $5.3
Business Analyst – – $5.3
Finance Manager – – $5.3
HR Manager – – $5.3
Office Manager – $3.5 $3.5
Team Assistant – $3.5 $3.5
Director of Recruiting – – –
Accountant – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
ADD: Recruiters – – $7.4
Less: Accrued Bonus ($2.2) ($3.4) ($6.9)
Salary $11.2 $17.1 $42.0
G&A Costs
Office (stationary, phones etc) $0.2 $0.3 $0.8
Onboarding (laptop, desk, chair etc) – $8.0 $25.4
Travel $0.4 $0.8 $2.1
Office rent & utilities $2.5 $3.0 $5.3
Service providers (lawyers, accountants and auditors) $0.2 $0.4 $1.0
Incorporation $2.0 – –
External recruiters – – –
Other costs $1.5 $1.7 $3.2
Office refurbishment – – –
Other $6.8 $14.3 $37.8
Total G&A $18.0 $31.3 $79.8
Buying $20 $21 $36
Inventory
COGS (after cancelations and returns) $5.3 $6.9 $10.0
Investment in Working Capital $1.6 $0.8 $2.0
Import Cost (outright products) $0.5 $0.7 $0.9
Inventory $7.5 $8.3 $12.9
Buying Staff Plan
Head of buying – – $5.9
Category head $7.0 $7.0 $7.0
Merchandising – – –
Category manager $5.9 $5.9 $5.9
Category manager – – –
Category manager – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Salary $11.7 $11.7 $17.6
Buying Other Costs
Travel $0.3 $0.3 $0.5
Entertainment $0.5 $0.5 $0.8
Other $1.0 $1.0 $5.4
Total Buying $20.1 $21.0 $35.9
R&D $16 $16 $16
R&D Staff Plan
CTO $7.0 $7.0 $7.0
Lead engineer $4.4 $4.4 $4.4
Head of dev ops $4.4 $4.4 $4.4
CPO – – –
Product manager – – –
Frontend engineer – – –
Backend engineer – – –
QA Engineer – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Salary $14.6 $14.6 $14.6
R&D Other Costs
Onboarding (laptop, desk, chair etc) – – –
Travel $0.1 $0.1 $0.1
Technology Costs $1.1 $1.1 $1.1
Other $1.4 $1.4 $1.4
Total R&D $16.0 $16.0 $16.0
Production $7 $7 $15
Production Staff Plan
Head of production – – $7.0
Head of photography – – –
Head of content – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Photographer $3.4 $3.4 $3.4
Assistants – – –
Less: Accrued Bonus – – ($1.2)
Salary $3.4 $3.4 $9.3
Production Other Costs
Travel $0.0 $0.0 $0.0
Insourced photography additional expenses $3.0 $3.0 $3.0
Other $3.1 $3.1 $6.2
Total Production $6.5 $6.5 $15.5
Customer Care $5 $3 $3
Customer Care Staff Plan
Head of customer care – – –
Manager – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Customer care agents $2.5 $2.5 $2.5
Less: Accrued Bonus – – –
Salary $2.5 $2.5 $2.5
Customer Care Other Costs
Onboarding (laptop, desk, chair etc) $2.5 – –
Travel – – –
Other $2.6 $0.1 $0.1
Total Customer Care $5.1 $2.6 $2.6
Fulfilment $7 $7 $7
Logistics costs
Warehouse rent – – –
Other warehouse cost – – –
Warehouse handling cost $3.0 $3.0 $3.0
Packaging $0.1 $0.1 $0.2
Delivery cost $0.3 $0.3 $0.5
Return cost $0.0 $0.0 $0.0
Payments Cost $0.4 $0.5 $0.7
Logistics costs $3.8 $4.0 $4.4
Fulfilment Staff Plan
Head of warehouse – – –
Head of logistics – – –
Head of inbound – – –
Head of outbound – – –
Supply chain management – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Role – – –
Warehouse staff $3.0 $3.0 $3.0
Less: Accrued Bonus – – –
Salary $3.0 $3.0 $3.0
Fulfilment Other Costs
Office (stationary, phones etc) – – –
Onboarding (laptop, desk, chair etc) – – –
Travel – – –
Warehouse fitout – – –
Other – – –
Total Fulfilment $6.8 $7.0 $7.4
Total Costs $86 $99 $183
Total Costs $86.0 $98.6 $182.7
S&M $13.4 $14.1 $25.4
G&A $18.0 $31.3 $79.8
Buying $20.1 $21.0 $35.9
R&D $16.0 $16.0 $16.0
Production $6.5 $6.5 $15.5
Customer Care $5.1 $2.6 $2.6
Fulfilment $6.8 $7.0 $7.4

Cumulative gross adjusted revenue $14 $32 $59
Cumulative cost $86 $185 $367
Cumulative operating cash flow ($72) ($152) ($309)
Cumulative operating cash flow for runway calculation 1 1 1

Jun 19 Jul 19 Aug 19
S&M $13 $14 $25
G&A $18 $31 $80
Buying $20 $21 $36
R&D $16 $16 $16
Fulfilment $7 $7 $7
Adjusted Gross Revenue $14 $18 $26
Marimekko
S&M G&A Buying
Salary $292 $789 $406
Staff/ Category related $83 $441 $63
Paid Mktg / Inventory / Logistics $1,047 – $1,392
S&M G&A Buying

0% – – –
0% $292 $789 $406
20% $292 $789 $406
41% $292 $789 $406
41% – – –
41% $83 $441 $63
47% $83 $441 $63
54% $83 $441 $63
54% – – –
54% $1,047 – $1,392
77% $1,047 – $1,392
100% $1,047 – $1,392
100% – – –
Pie
S&M $1,423
G&A $1,230
Buying $1,861
R&D $595
Production $225
Customer Care $121
Fulfilment $378

Cash Burn (Gross) $86.0 $98.6 $182.7
Cash on Hand (EoM) $2,928.2 $2,847.9 $2,691.5
Mo-4 Mo-5 Mo-6 Mo-7 Mo-8 Mo-9 Mo-10
Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20
mbers to hand and just want to use the charts try the simple version in the next sheet
s raised over your targeted runway
You can change the chart options if you need to. I recommend this for your use of funds slide in a deck (It's cool and I made it up ;))
ock starts on your runway. Set how many months of runway you want to present
might need to raise. The targeted rundraise amount will tell you (below) what the implied runway in months is on current cost plans on a gross and net ba
ype 12. This is used for bonus and tax payments for cash accounting
at month to start aggregating your costs and metrics to present how you use the funds and milestones
rget 18 months so you have 12m of executionand 6 to raise next round. Unless you are doing a bridge loan etc
month used to present your use of funds and milestones
ption, many VCs use is gross burn, not net (inclusive of burn)
nded amount required to cover your runway rounded up (Negative if you are in the money)
usted revenue you make over the runway period
ount required to cover your runway (Negative if you are in the money)
nded amount required to cover your runway (Negative if you are in the money)
uch you are thinking of raising
uch runway you have to cover costs without revenue based on your assumptions and fundraise amount
uch runway you have to cover costs with revenue based on your assumptions and fundraise amount
This illustrates your Adjusted Gross Revenue (Ex

You can use this to show investors how long the f
It is defined over the "Targeted months of runway
The chart automatically changes the month range
The chart starts when you close the round. Change
If you notice a bumb in costs, it's because it's your
The fundraise amount is from the "Targeted Fund
0 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20
urn (Gross) Cash on Hand (EoM)

Note: This is a great chart to paste into your pitch deck when 'asking' for
Chart Options
Block Labels Omit Block Labels If

% height less
✘ Series name ✘
than
% width less
Category name
Fulfilment than
Value less
Block amount
Customer Care ✘
than
% of category
Production
% of total
R&D Number Formats
Buying % of category
G&A Category Labels % of total
S&M ✘ Category name Block amount
Y1 Category total Category total
Y2 % of total
Y3
70% 80% 90% 100%
Radar use of funds
Note: This is a non-traditional use of funds radar chart
S&M
$1,423
Fulfilment
S&M $1,230
G&A
Buying $378
$121
R&D $225
Production $595
$1
Customer Care
S&M $1,230
G&A
Buying $378
$121
R&D $225
Production $595
$1
Customer Care
Customer Care
Fulfilment
Production R&D
Note: This shows the % spend by category you spend over your runway
Orders (RHS) Costs % of Total

5,000 100%
4,500 90%
4,000
80%
3,500
70%
3,000
60%
2,500
2,000 50%
1,500 40%
1,000
30%
500
20%
0
Dec 80 Dec 89 Dec 98 Dec 07 Dec 16 10%
0%
Production Buying G&A S&M Dec 06 Dec 13 Dec 20 Dec 27 Dec 34 Dec 41 Dec 48 Dec 55 D
S&M G&A Buying R&D Pro

324 397 492 587 844 1,100 1,281
$32.5 $40.3 $50.2 $60.3 $86.0 $112.3 $131.8
– – – – – – –
$36.3 $44.9 $56.0 $67.3 $96.0 $125.3 $147.1
($1.5) ($1.9) ($2.4) ($2.9) ($4.1) ($5.3) ($6.3)
($1.5) ($1.9) ($2.4) ($2.9) ($4.1) ($5.3) ($6.3)
– – – – – – –
($0.6) ($0.7) ($0.9) ($1.0) ($1.5) ($1.9) ($2.3)
($0.1) ($0.2) ($0.2) ($0.2) ($0.3) ($0.4) ($0.5)
$22 $30 $41 $49 $58 $70 $76
– – – – – – –
$10.0 $10.0 $10.0 $10.0 $10.0 $15.0 $15.0
– – – – $10.0 $10.0 $10.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$10.0 $10.0 $10.0 $10.0 $20.0 $25.0 $25.0
– – – – $5.0 – –
– – – – – – –
$5.4 $6.7 $8.4 $10.1 $14.4 $18.8 $22.1
$5.4 $6.7 $8.4 $10.1 $19.4 $18.8 $22.1
$15.4 $16.7 $18.4 $20.1 $39.4 $43.8 $47.1
– – – – – – –
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
– – – – – – –
– – $2.4 $2.4 $2.4 $2.4 $2.4
– – – – – – $2.4
– – – $2.4 $2.4 $2.4 $2.4
– – – – – – –
– – $2.4 $2.4 $2.4 $2.4 $2.4
– – – – – $2.4 $2.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – $5.9 – – –
$5.9 $8.3 $13.2 $21.5 $15.6 $18.0 $20.5
– – – – – – –
$0.1 $0.2 $0.4 $1.0 $1.0 $1.2 $1.4
– $4.0 $8.0 $5.0 – $5.0 $5.0
$0.0 $0.0 $0.1 $0.5 $0.5 $0.6 $0.7
$1.0 $1.0 $1.0 $1.2 $1.2 $1.2 $1.2
$1.1 $5.2 $9.5 $7.7 $2.7 $8.0 $8.3
$22.4 $30.3 $41.0 $49.2 $57.7 $69.8 $75.8
$54 $55 $55 $104 $67 $69 $79
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$6.4 $6.4 $6.4 $6.4 $6.4 $6.4 $6.4
– – – – – – $6.4
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$7.4 $7.4 $7.4 $7.4 $7.4 $7.4 $7.4
($6.9) ($6.9) ($6.9) ($6.9) ($6.9) ($6.9) ($8.0)
– – – $40.3 – – –
$42.0 $42.0 $42.0 $82.3 $42.0 $42.0 $47.4
– – – – – – –
$0.8 $0.8 $0.8 $2.1 $2.1 $2.1 $2.3
– – – – – – $5.0
$2.1 $2.1 $2.1 $5.2 $5.2 $5.2 $5.7
$5.3 $5.6 $6.1 $7.9 $9.4 $9.7 $10.3
$1.0 $1.0 $1.0 $2.1 $2.1 $2.1 $2.3
– – – – – $2.0 –
– – – – – – –
$3.2 $3.3 $3.4 $4.8 $5.8 $5.9 $6.3
– – – – – – –
$12.5 $12.8 $13.4 $22.0 $24.5 $26.9 $31.8
$54.5 $54.8 $55.4 $104.3 $66.6 $69.0 $79.2
$33 $37 $42 $55 $62 $79 $80
– – – – – – –
$12.4 $15.5 $19.5 $23.5 $33.7 $44.0 $51.5
$0.9 $1.4 $2.0 $1.4 $5.5 $12.4 $5.2
$1.1 $1.2 $1.5 $1.7 $2.4 $3.1 $3.6
$14.4 $18.1 $22.9 $26.6 $41.6 $59.5 $60.4
– – – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – $8.2 – – –
$17.6 $17.6 $17.6 $25.7 $17.6 $17.6 $17.6
– – – – – – –
$0.2 $0.2 $0.2 $0.6 $0.6 $0.6 $0.6
– – – – – – –
$0.5 $0.5 $0.5 $0.9 $0.9 $0.9 $0.9
$0.8 $0.8 $0.8 $0.9 $0.9 $0.9 $0.9
$1.4 $1.4 $1.4 $2.4 $2.4 $2.4 $2.4
$33.4 $37.1 $41.9 $54.7 $61.5 $79.5 $80.3
$16 $16 $16 $35 $64 $40 $40
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
– – – – $5.3 $5.3 $5.3
– – – $4.4 $4.4 $4.4 $4.4
– – – – $4.4 $4.4 $4.4
– – – – $4.4 $4.4 $4.4
– – – – $4.4 $4.4 $4.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($2.0) ($2.0) ($2.0)
– – – $8.2 – – –
$14.6 $14.6 $14.6 $27.2 $36.6 $36.6 $36.6
– – – – – – –
$0.2 $0.2 $0.2 $0.8 $1.6 $1.6 $1.6
– – – $6.0 $24.0 – –
$0.1 $0.1 $0.1 $0.2 $0.4 $0.4 $0.4
$1.1 $1.1 $1.1 $1.2 $1.2 $1.2 $1.2
$1.4 $1.4 $1.4 $8.2 $27.2 $3.2 $3.2
$16.0 $16.1 $16.1 $35.4 $63.7 $39.8 $39.8
$12 $12 $12 $19 $13 $13 $13
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$3.4 $3.4 $3.4 $3.4 $3.4 $3.4 $3.4
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – $5.9 – – –
$9.3 $9.3 $9.3 $15.1 $9.3 $9.3 $9.3
– – – – – – –
$0.2 $0.2 $0.2 $0.4 $0.4 $0.4 $0.4
– – – – – – –
$0.0 $0.0 $0.0 $0.1 $0.1 $0.1 $0.1
$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
$3.2 $3.2 $3.2 $3.5 $3.5 $3.5 $3.5
$12.5 $12.5 $12.5 $18.6 $12.8 $12.8 $12.8
$3 $3 $3 $3 $12 $9 $9
– – – – – – –
– – – – $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$2.5 $2.5 $2.5 $2.5 $2.5 $2.5 $2.5
– – – – ($1.2) ($1.2) ($1.2)
– – – – – – –
$2.5 $2.5 $2.5 $2.5 $8.4 $8.4 $8.4
– – – – – – –
$0.1 $0.1 $0.1 $0.2 $0.4 $0.4 $0.4
– – – – $3.0 – –
– – – – – – –
$0.1 $0.1 $0.1 $0.2 $3.4 $0.4 $0.4
$2.6 $2.6 $2.6 $2.7 $11.8 $8.8 $8.8
$8 $8 $9 $9 $10 $12 $22
– – – – – – –
– – – – – – –
– – – – – – –
$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
$0.2 $0.3 $0.3 $0.4 $0.5 $0.6 $0.7
$0.6 $0.7 $0.9 $1.1 $1.6 $2.0 $2.4
$0.0 $0.0 $0.0 $0.0 $0.1 $0.1 $0.1
$0.9 $1.0 $1.3 $1.5 $2.1 $2.7 $3.2
$4.7 $5.1 $5.6 $6.0 $7.3 $8.5 $9.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
– – – – – – –
– – – – – – –
$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – $10.0
– – – – – – $10.0
$7.7 $8.1 $8.6 $9.0 $10.3 $11.5 $22.4
$149 $161 $178 $274 $284 $291 $319
$149.1 $161.4 $178.1 $274.1 $284.4 $291.1 $319.1
$22.4 $30.3 $41.0 $49.2 $57.7 $69.8 $75.8
$54.5 $54.8 $55.4 $104.3 $66.6 $69.0 $79.2
$33.4 $37.1 $41.9 $54.7 $61.5 $79.5 $80.3
$16.0 $16.1 $16.1 $35.4 $63.7 $39.8 $39.8
$12.5 $12.5 $12.5 $18.6 $12.8 $12.8 $12.8
$2.6 $2.6 $2.6 $2.7 $11.8 $8.8 $8.8
$7.7 $8.1 $8.6 $9.0 $10.3 $11.5 $22.4
$91 $132 $182 $242 $328 $440 $572

$516 $678 $856 $1,130 $1,414 $1,705 $2,025
($425) ($546) ($674) ($888) ($1,086) ($1,265) ($1,452)
1 1 1 1 1 1 1

$22 $30 $41 $49 $58 $70 $76
$54 $55 $55 $104 $67 $69 $79
$33 $37 $42 $55 $62 $79 $80
$16 $16 $16 $35 $64 $40 $40
$12 $12 $12 $19 $13 $13 $13
$3 $3 $3 $3 $12 $9 $9
$8 $8 $9 $9 $10 $12 $22
324 397 492 587 844 1,100 1,281
$33 $40 $50 $60 $86 $112 $132
R&D Production Customer Care Fulfilment

$517 $161 $110 $101 41%
$78 $64 $11 $30 54%
– – – $248 100%
R&D Production Customer Care Fulfilment Y1 Y2 Y3

– – – –
$517 $161 $110 $101
$517 $161 $110 $101 6.1% 28.9% 54.0%
$517 $161 $110 $101
– – – –
$78 $64 $11 $30
$78 $64 $11 $30 5.4% 39.5% 72.2%
$78 $64 $11 $30
– – – –
– – – $248
– – – $248 19.5% 39.0% 64.9%
– – – $248
– – – –

$32.5 $40.3 $50.2 $60.3 $86.0 $112.3 $131.8
$149.1 $161.4 $178.1 $274.1 $284.4 $291.1 $319.1
$2,574.9 $2,453.7 $2,325.8 $2,112.1 $1,913.7 $1,734.9 $1,547.6
Mo-11 Mo-12 Mo-13 Mo-14 Mo-15 Mo-16 Mo-17
Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20
nt cost plans on a gross and net basis
r Adjusted Gross Revenue (Ex- discounts etc) the gross cash burn (no revenue included) and your cash balance.
show investors how long the funds will last
e "Targeted months of runway with funds" assumption above (So will show 18 months if that is the assumption)
cally changes the month range on the above assumption
en you close the round. Change in "Date close fundraise (Start runway, includes this month's cost)"
b in costs, it's because it's your year end ("You financial year end") and you have taxes and bonuses to pay
unt is from the "Targeted Fundraise" assumption
your pitch deck when 'asking' for cash
it Block Labels If
% height less
✘
than 5%
% width less
than 1%
Value less
than 0
mber Formats
0%" of category"
0%" of total"
$0
$0
unds radar chart
S&M
$1,423
G&A
$1,230
8
121
225
$1,861
$595
Buying
$1,230
8
121
225
$1,861
$595
Buying
R&D
gory you spend over your runway
27 Dec 34 Dec 41 Dec 48 Dec 55 Dec 62 Dec 69 Dec 76 Dec 83 Dec 90 Dec 97 Dec 04 Dec 11 Dec 18
G&A Buying R&D Production Customer Care Fulfilment
Mo-11 Mo-12 Mo-13 Mo-14 Mo-15 Mo-16 Mo-17

1,526 1,892 2,352 2,764 3,297 3,787 4,187
$157.8 $195.9 $243.5 $287.4 $360.7 $417.4 $466.8
– – – – – – –
$176.1 $218.5 $271.7 $320.7 $402.3 $465.5 $520.6
($7.5) ($9.3) ($11.5) ($13.6) ($17.1) ($19.8) ($22.1)
($7.5) ($9.3) ($11.5) ($13.6) ($17.1) ($19.8) ($22.1)
– – – – – – –
($2.7) ($3.3) ($4.2) ($4.9) ($6.2) ($7.1) ($8.0)
($0.6) ($0.8) ($1.0) ($1.1) ($1.3) ($1.4) ($1.6)
$83 $94 $114 $122 $139 $148 $157
– – – – – – –
$15.0 $15.0 $15.0 $15.0 $20.0 $20.0 $20.0
$10.0 $10.0 $17.0 $17.0 $17.0 $17.0 $17.0
– $10.0 $10.0 $10.0 $10.0 $10.0 $10.0
– – $5.0 $5.0 $5.0 $5.0 $5.0
– – – – – – –
– – – – – – –
$25.0 $35.0 $47.0 $47.0 $52.0 $52.0 $52.0
– – – – – – –
– – – – – – –
$26.4 $32.8 $40.8 $48.1 $60.3 $69.8 $78.1
$26.4 $32.8 $40.8 $48.1 $60.3 $69.8 $78.1
$51.4 $67.8 $87.8 $95.1 $112.3 $121.8 $130.1
– – – – – – –
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
– – – – – – –
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – –
$22.9 $22.9 $22.9 $22.9 $22.9 $22.9 $22.9
– – – – – – –
$1.6 $1.6 $1.6 $1.6 $1.6 $1.6 $1.6
$5.0 – – – – – –
$0.8 $0.8 $0.8 $0.8 $0.8 $0.8 $0.8
$1.2 $1.2 $1.2 $1.2 $1.2 $1.2 $1.2
$8.6 $3.6 $3.6 $3.6 $3.6 $3.6 $3.6
$82.9 $94.3 $114.3 $121.6 $138.9 $148.3 $156.6
$76 $76 $76 $76 $77 $84 $77
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$6.4 $6.4 $6.4 $6.4 $6.4 $6.4 $6.4
$6.4 $6.4 $6.4 $6.4 $6.4 $6.4 $6.4
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$7.4 $7.4 $7.4 $7.4 $7.4 $7.4 $7.4
($8.0) ($8.0) ($8.0) ($8.0) ($8.0) ($8.0) ($8.0)
– – – – – – –
$47.4 $47.4 $47.4 $47.4 $47.4 $47.4 $47.4
– – – – – – –
$2.3 $2.3 $2.3 $2.3 $2.3 $2.3 $2.3
– – – – – – –
$5.7 $5.7 $5.7 $5.7 $5.7 $5.7 $5.7
$11.2 $11.2 $11.5 $11.5 $11.8 $11.8 $11.8
$2.3 $2.3 $2.3 $2.3 $2.3 $2.3 $2.3
– – – – – – –
– – – – – – –
$6.9 $6.9 $7.0 $7.0 $7.2 $7.2 $7.2
– – – – – $7.0 –
$28.3 $28.3 $28.7 $28.7 $29.2 $36.2 $29.2
$75.7 $75.7 $76.1 $76.1 $76.6 $83.6 $76.6
$121 $121 $150 $163 $180 $199 $217
– – – – – – –
$61.6 $76.5 $95.1 $112.1 $125.6 $144.8 $161.0
$11.6 $5.7 $15.1 $9.6 $12.4 $10.4 $11.3
$4.3 $5.4 $6.7 $7.8 $8.8 $10.1 $11.3
$77.5 $87.5 $116.8 $129.5 $146.8 $165.4 $183.5
– – – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – –
$29.3 $29.3 $29.3 $29.3 $29.3 $29.3 $29.3
– – – – – – –
$1.0 $1.0 $1.0 $1.0 $1.0 $1.0 $1.0
$10.0 – – – – – –
$1.5 $1.5 $1.5 $1.5 $1.5 $1.5 $1.5
$1.5 $1.5 $1.5 $1.5 $1.5 $1.5 $1.5
$14.0 $4.0 $4.0 $4.0 $4.0 $4.0 $4.0
$120.8 $120.8 $150.1 $162.8 $180.0 $198.6 $216.7
$40 $40 $40 $40 $40 $40 $40
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($2.0) ($2.0) ($2.0) ($2.0) ($2.0) ($2.0) ($2.0)
– – – – – – –
$36.6 $36.6 $36.6 $36.6 $36.6 $36.6 $36.6
– – – – – – –
$1.6 $1.6 $1.6 $1.6 $1.6 $1.6 $1.6
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$1.2 $1.3 $1.3 $1.5 $1.5 $1.6 $1.6
$3.2 $3.3 $3.3 $3.5 $3.5 $3.6 $3.6
$39.8 $39.8 $39.9 $40.1 $40.1 $40.2 $40.2
$13 $13 $13 $13 $13 $13 $13
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$3.4 $3.4 $3.4 $3.4 $3.4 $3.4 $3.4
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – –
$9.3 $9.3 $9.3 $9.3 $9.3 $9.3 $9.3
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
– – – – – – –
$0.1 $0.1 $0.1 $0.1 $0.1 $0.1 $0.1
$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $12.8
$9 $9 $9 $9 $9 $9 $9
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$2.5 $2.5 $2.5 $2.5 $2.5 $2.5 $2.5
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – –
$8.4 $8.4 $8.4 $8.4 $8.4 $8.4 $8.4
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
– – – – – – –
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$14 $15 $28 $30 $44 $48 $43
– – – – – – –
– – $4.0 $4.0 $4.0 $4.0 $4.0
– – – – – – –
$3.0 $3.0 $6.0 $6.0 $6.0 $6.0 $6.0
$0.8 $1.0 $1.2 $1.4 $1.6 $1.8 $1.9
$2.8 $3.5 $4.4 $5.1 $6.1 $7.0 $7.8
$0.1 $0.1 $0.2 $0.2 $0.3 $0.3 $0.3
$3.8 $4.7 $5.9 $6.9 $8.6 $9.9 $11.1
$10.6 $12.4 $21.7 $23.7 $26.6 $29.0 $31.1
– – – – – – –
– – – – $5.9 $5.9 $5.9
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$3.0 $3.0 $6.0 $6.0 $6.0 $6.0 $6.0
– – – – – – –
– – – – – – –
$3.0 $3.0 $6.0 $6.0 $11.9 $11.9 $11.9
– – – – – – –
– – – – $0.2 $0.2 $0.2
– – – – $5.0 – –
– – – – $0.3 $0.3 $0.3
– – – – – $7.0 –
– – – – $5.5 $7.5 $0.5
$13.6 $15.4 $27.7 $29.7 $43.9 $48.4 $43.4
$354 $367 $430 $452 $501 $541 $555
$354.3 $367.5 $429.5 $451.7 $501.1 $540.7 $555.2
$82.9 $94.3 $114.3 $121.6 $138.9 $148.3 $156.6
$75.7 $75.7 $76.1 $76.1 $76.6 $83.6 $76.6
$120.8 $120.8 $150.1 $162.8 $180.0 $198.6 $216.7
$39.8 $39.8 $39.9 $40.1 $40.1 $40.2 $40.2
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $12.8
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$13.6 $15.4 $27.7 $29.7 $43.9 $48.4 $43.4
$730 $926 $1,169 $1,457 $1,817 $2,235 $2,702

$2,379 $2,746 $3,176 $3,628 $4,129 $4,669 $5,225
($1,649) ($1,820) ($2,007) ($2,171) ($2,311) ($2,435) ($2,523)
1 1 1 1 1 1 1

$83 $94 $114 $122 $139 $148 $157
$76 $76 $76 $76 $77 $84 $77
$121 $121 $150 $163 $180 $199 $217
$40 $40 $40 $40 $40 $40 $40
$13 $13 $13 $13 $13 $13 $13
$9 $9 $9 $9 $9 $9 $9
$14 $15 $28 $30 $44 $48 $43
1,526 1,892 2,352 2,764 3,297 3,787 4,187
$158 $196 $243 $287 $361 $417 $467
Y4 Y5 Y6 Y7 Y Category Label 1 Label 2

S&M G&A
73.5% 87.7% 93.4% 97.9% 100.0% $292 $789
S&M G&A
81.4% 90.6% 95.5% 98.1% 100.0% $83 $441
S&M
90.8% 90.8% 90.8% 95.4% 100.0% $1047

$157.8 $195.9 $243.5 $287.4 $360.7 $417.4 $466.8
$354.3 $367.5 $429.5 $451.7 $501.1 $540.7 $555.2
$1,351.1 $1,179.5 $993.5 $829.1 $688.7 $565.4 $477.0
Mo-18 Mo-19 Mo-20 Mo-21 Mo-22 Mo-23 Mo-24
Nov 20 Dec 20 Jan 21 Feb 21 Mar 21 Apr 21 May 21
Mo-18 Mo-19 Mo-20 Mo-21 Mo-22 Mo-23 Mo-24
4,704 5,344 6,403 7,173 8,084 8,949 9,785
$527.9 $601.4 $716.2 $806.8 $912.1 $1,015.2 $1,116.9
– – – – – – –
$588.8 $670.7 $798.8 $899.9 $1,017.3 $1,132.2 $1,245.6
($25.0) ($28.5) ($33.9) ($38.2) ($43.2) ($48.1) ($52.9)
($25.0) ($28.5) ($33.9) ($38.2) ($43.2) ($48.1) ($52.9)
– – – – – – –
($9.0) ($10.3) ($12.2) ($13.8) ($15.6) ($17.3) ($19.1)
($1.8) ($2.1) ($2.5) ($2.8) ($3.1) ($3.5) ($3.8)
$167 $211 $254 $269 $287 $304 $321
– – – – – – –
$20.0 $20.0 $50.0 $50.0 $50.0 $50.0 $50.0
$17.0 $17.0 $30.0 $30.0 $30.0 $30.0 $30.0
$10.0 $20.0 $20.0 $20.0 $20.0 $20.0 $20.0
$5.0 $5.0 $5.0 $5.0 $5.0 $5.0 $5.0
– – – – – – –
– – – – – – –
$52.0 $62.0 $105.0 $105.0 $105.0 $105.0 $105.0
– – – – – – –
– – – – – – –
$88.3 $100.6 $119.8 $135.0 $152.6 $169.8 $186.8
$88.3 $100.6 $119.8 $135.0 $152.6 $169.8 $186.8
$140.3 $162.6 $224.8 $240.0 $257.6 $274.8 $291.8
– – – – – – –
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
– $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– $14.0 – – – – –
$22.9 $39.4 $25.4 $25.4 $25.4 $25.4 $25.4
– – – – – – –
$1.6 $1.8 $1.8 $1.8 $1.8 $1.8 $1.8
– $5.0 – – – – –
$0.8 $0.9 $0.9 $0.9 $0.9 $0.9 $0.9
$1.2 $1.2 $1.2 $1.2 $1.2 $1.2 $1.2
$3.6 $8.9 $3.9 $3.9 $3.9 $3.9 $3.9
$166.8 $210.9 $254.1 $269.2 $286.8 $304.1 $321.1
$77 $171 $79 $79 $79 $80 $80
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$6.4 $6.4 $6.4 $6.4 $6.4 $6.4 $6.4
$6.4 $6.4 $6.4 $6.4 $6.4 $6.4 $6.4
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$7.4 $7.4 $7.4 $7.4 $7.4 $7.4 $7.4
($8.0) ($8.0) ($8.0) ($8.0) ($8.0) ($8.0) ($8.0)
– $93.8 – – – – –
$47.4 $141.2 $47.4 $47.4 $47.4 $47.4 $47.4
– – – – – – –
$2.3 $2.3 $2.3 $2.3 $2.3 $2.3 $2.3
– – – – – – –
$5.7 $5.7 $5.7 $5.7 $5.7 $5.7 $5.7
$12.1 $12.4 $13.0 $13.0 $13.0 $13.6 $13.6
$2.3 $2.3 $2.3 $2.3 $2.3 $2.3 $2.3
– – – – – – –
– – – – – – –
$7.5 $7.6 $7.9 $7.9 $7.9 $8.4 $8.4
– – – – – – –
$29.8 $30.2 $31.2 $31.2 $31.2 $32.2 $32.2
$77.2 $171.4 $78.5 $78.5 $78.5 $79.6 $79.6
$246 $343 $345 $352 $403 $487 $443
– – – – – – –
$181.5 $206.4 $246.6 $277.0 $312.6 $347.0 $380.5
$18.5 $74.7 $48.1 $22.0 $35.4 $71.1 ($3.6)
$12.7 $14.4 $17.3 $19.4 $21.9 $24.3 $26.6
$212.6 $295.5 $311.9 $318.4 $369.9 $442.4 $403.6
– – – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
– – – – – $5.9 $5.9
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– $14.0 – – – – –
$29.3 $43.3 $29.3 $29.3 $29.3 $35.1 $35.1
– – – – – – –
$1.0 $1.0 $1.0 $1.0 $1.0 $1.2 $1.2
– – – – – $5.0 –
$1.5 $1.5 $1.5 $1.5 $1.5 $1.8 $1.8
$1.5 $1.5 $1.5 $1.5 $1.5 $1.8 $1.8
$4.0 $4.0 $4.0 $4.0 $4.0 $9.8 $4.8
$245.9 $342.8 $345.2 $351.7 $403.2 $487.3 $443.5
$40 $65 $40 $40 $40 $40 $41
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($2.0) ($2.0) ($2.0) ($2.0) ($2.0) ($2.0) ($2.0)
– $24.6 – – – – –
$36.6 $61.1 $36.6 $36.6 $36.6 $36.6 $36.6
– – – – – – –
$1.6 $1.6 $1.6 $1.6 $1.6 $1.6 $1.6
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$1.7 $1.8 $1.8 $1.8 $1.9 $1.9 $2.0
$3.7 $3.8 $3.8 $3.8 $3.9 $3.9 $4.0
$40.3 $64.9 $40.4 $40.4 $40.4 $40.5 $40.5
$13 $27 $13 $13 $13 $13 $13
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$3.4 $3.4 $3.4 $3.4 $3.4 $3.4 $3.4
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– $14.0 – – – – –
$9.3 $23.3 $9.3 $9.3 $9.3 $9.3 $9.3
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
– – – – – – –
$0.1 $0.1 $0.1 $0.1 $0.1 $0.1 $0.1
$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $26.8 $12.8 $12.8 $12.8 $12.8 $12.8
$9 $23 $9 $9 $9 $9 $9
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$2.5 $2.5 $2.5 $2.5 $2.5 $2.5 $2.5
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– $14.0 – – – – –
$8.4 $22.4 $8.4 $8.4 $8.4 $8.4 $8.4
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
– – – – – – –
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$8.8 $22.8 $8.8 $8.8 $8.8 $8.8 $8.8
$57 $59 $79 $103 $82 $98 $102
– – – – – – –
$4.0 $5.0 $5.0 $5.0 $5.0 $5.0 $10.0
– – – – – – –
$6.0 $6.0 $9.0 $9.0 $9.0 $9.0 $9.0
$2.1 $2.3 $2.7 $3.0 $3.3 $3.5 $3.8
$8.7 $9.9 $11.9 $13.3 $15.0 $16.6 $18.1
$0.4 $0.4 $0.5 $0.6 $0.6 $0.7 $0.8
$12.5 $14.2 $16.9 $19.0 $21.4 $23.8 $26.3
$33.7 $37.8 $46.0 $49.8 $54.3 $58.7 $68.0
– – – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – $5.9 $5.9 $5.9 $5.9 $5.9
– – – – – $5.9 $5.9
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$6.0 $6.0 $9.0 $9.0 $9.0 $9.0 $9.0
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– $2.3 – – – – –
$17.7 $20.0 $26.6 $26.6 $26.6 $32.4 $32.4
– – – – – – –
$0.4 $0.4 $0.6 $0.6 $0.6 $0.8 $0.8
$5.0 – $5.0 – – $5.0 –
$0.6 $0.6 $0.9 $0.9 $0.9 $1.2 $1.2
– – – $25.0 – – –
$6.0 $1.0 $6.5 $26.5 $1.5 $7.0 $2.0
$57.4 $58.9 $79.0 $102.9 $82.4 $98.1 $102.4
$609 $898 $819 $864 $913 $1,031 $1,009
$609.1 $898.5 $818.8 $864.3 $912.9 $1,031.1 $1,008.7
$166.8 $210.9 $254.1 $269.2 $286.8 $304.1 $321.1
$77.2 $171.4 $78.5 $78.5 $78.5 $79.6 $79.6
$245.9 $342.8 $345.2 $351.7 $403.2 $487.3 $443.5
$40.3 $64.9 $40.4 $40.4 $40.4 $40.5 $40.5
$12.8 $26.8 $12.8 $12.8 $12.8 $12.8 $12.8
$8.8 $22.8 $8.8 $8.8 $8.8 $8.8 $8.8
$57.4 $58.9 $79.0 $102.9 $82.4 $98.1 $102.4
$3,230 $3,831 $4,547 $5,354 $6,266 $7,281 $8,398

$5,834 $6,732 $7,551 $8,415 $9,328 $10,359 $11,368
($2,604) ($2,901) ($3,004) ($3,061) ($3,062) ($3,078) ($2,970)
1 1 – – – – –
Nov 20
$167 Not used Not used Not used Not used Not used Not used
4,704 Not used Not used Not used Not used Not used Not used
Label 3 Label 4 Label 5 Label 6 Label 7 Label Category

Buying R&D Production
$406 $517 $161 Salary

$63 $78 $64 Staff/ Category related
Buying Fulfilment
$1392 $248 Paid Mktg / Inventory / Logistics
Nov 20
$527.9 Not used Not used Not used Not used Not used Not used
$609.1 – – – – – –
$395.9 – – – – – –
Mo-25 Mo-26 Mo-27 Mo-28 Mo-29 Mo-30 Mo-31
Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21
Mo-25 Mo-26 Mo-27 Mo-28 Mo-29 Mo-30 Mo-31
10,688 11,641 12,624 13,871 14,923 16,059 17,175
$1,226.1 $1,341.5 $1,460.7 $1,606.3 $1,735.6 $1,873.9 $2,011.5
– – – – – – –
$1,367.4 $1,496.1 $1,629.0 $1,791.4 $1,935.6 $2,089.8 $2,243.2
($58.1) ($63.6) ($69.2) ($76.1) ($82.3) ($88.8) ($95.3)
($58.1) ($63.6) ($69.2) ($76.1) ($82.3) ($88.8) ($95.3)
– – – – – – –
($20.9) ($22.9) ($24.9) ($27.4) ($29.6) ($32.0) ($34.3)
($4.2) ($4.5) ($4.9) ($5.4) ($5.9) ($6.3) ($6.8)
$339 $359 $379 $428 $450 $473 $510
– – – – – – –
$50.0 $50.0 $50.0 $75.0 $75.0 $75.0 $75.0
$30.0 $30.0 $30.0 $30.0 $30.0 $30.0 $30.0
$20.0 $20.0 $20.0 $20.0 $20.0 $20.0 $20.0
$5.0 $5.0 $5.0 $5.0 $5.0 $5.0 $5.0
– – – – – – –
– – – – – – –
$105.0 $105.0 $105.0 $130.0 $130.0 $130.0 $130.0
– – – – – – –
– – – – – – –
$205.1 $224.4 $244.4 $268.7 $290.3 $313.5 $336.5
$205.1 $224.4 $244.4 $268.7 $290.3 $313.5 $336.5
$310.1 $329.4 $349.4 $398.7 $420.3 $443.5 $466.5
– – – – – – –
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4 $2.4 $2.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – $14.0
$25.4 $25.4 $25.4 $25.4 $25.4 $25.4 $39.4
– – – – – – –
$1.8 $1.8 $1.8 $1.8 $1.8 $1.8 $1.8
– – – – – – –
$0.9 $0.9 $0.9 $0.9 $0.9 $0.9 $0.9
$1.2 $1.2 $1.2 $1.2 $1.2 $1.2 $1.2
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$339.4 $358.7 $378.6 $428.0 $449.6 $472.7 $509.8
$80 $80 $80 $80 $80 $80 $177
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$6.4 $6.4 $6.4 $6.4 $6.4 $6.4 $6.4
$6.4 $6.4 $6.4 $6.4 $6.4 $6.4 $6.4
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$7.4 $7.4 $7.4 $7.4 $7.4 $7.4 $7.4
($8.0) ($8.0) ($8.0) ($8.0) ($8.0) ($8.0) ($8.0)
– – – – – – $95.9
$47.4 $47.4 $47.4 $47.4 $47.4 $47.4 $143.3
– – – – – – –
$2.3 $2.3 $2.3 $2.3 $2.3 $2.3 $2.3
– – – – – – –
$5.7 $5.7 $5.7 $5.7 $5.7 $5.7 $5.7
$13.9 $13.9 $13.9 $14.2 $14.2 $14.2 $14.5
$2.3 $2.3 $2.3 $2.3 $2.3 $2.3 $2.3
– – – – – – –
– – – – – – –
$8.5 $8.5 $8.5 $8.7 $8.7 $8.7 $8.8
– – – – – – –
$32.6 $32.6 $32.6 $33.1 $33.1 $33.1 $33.5
$80.0 $80.0 $80.0 $80.4 $80.4 $80.4 $176.8
$535 $551 $624 $654 $709 $782 $802
– – – – – – –
$416.7 $454.8 $494.2 $543.3 $585.7 $631.3 $676.4
$49.7 $24.1 $55.5 $32.4 $42.2 $66.2 $23.9
$29.2 $31.8 $34.6 $38.0 $41.0 $44.2 $47.4
$495.6 $510.8 $584.3 $613.7 $668.9 $741.8 $747.7
– – – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – $14.0
$35.1 $35.1 $35.1 $35.1 $35.1 $35.1 $49.1
– – – – – – –
$1.2 $1.2 $1.2 $1.2 $1.2 $1.2 $1.2
– – – – – – –
$1.8 $1.8 $1.8 $1.8 $1.8 $1.8 $1.8
$1.8 $1.8 $1.8 $1.8 $1.8 $1.8 $1.8
$4.8 $4.8 $4.8 $4.8 $4.8 $4.8 $4.8
$535.5 $550.7 $624.2 $653.6 $708.8 $781.7 $801.6
$41 $41 $41 $41 $41 $41 $66
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$5.3 $5.3 $5.3 $5.3 $5.3 $5.3 $5.3
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4 $4.4 $4.4
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
($2.0) ($2.0) ($2.0) ($2.0) ($2.0) ($2.0) ($2.0)
– – – – – – $24.6
$36.6 $36.6 $36.6 $36.6 $36.6 $36.6 $61.1
– – – – – – –
$1.6 $1.6 $1.6 $1.6 $1.6 $1.6 $1.6
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$2.0 $2.1 $2.2 $2.2 $2.3 $2.4 $2.6
$4.0 $4.1 $4.2 $4.2 $4.3 $4.4 $4.6
$40.6 $40.7 $40.7 $40.8 $40.9 $41.0 $65.8
$13 $13 $13 $13 $13 $13 $27
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$3.4 $3.4 $3.4 $3.4 $3.4 $3.4 $3.4
– – – – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – $14.0
$9.3 $9.3 $9.3 $9.3 $9.3 $9.3 $23.3
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
– – – – – – –
$0.1 $0.1 $0.1 $0.1 $0.1 $0.1 $0.1
$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $26.8
$9 $9 $9 $9 $9 $9 $23
– – – – – – –
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$2.5 $2.5 $2.5 $2.5 $2.5 $2.5 $2.5
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – $14.0
$8.4 $8.4 $8.4 $8.4 $8.4 $8.4 $22.4
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
– – – – – – –
– – – – – – –
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $22.8
$113 $118 $123 $135 $146 $151 $177
– – – – – – –
$10.0 $10.0 $10.0 $10.0 $15.0 $15.0 $15.0
– – – – – – –
$12.0 $12.0 $12.0 $15.0 $15.0 $15.0 $18.0
$4.1 $4.4 $4.8 $5.3 $5.7 $6.1 $6.5
$19.8 $21.6 $23.4 $25.7 $27.6 $29.8 $31.8
$0.8 $0.9 $1.0 $1.1 $1.2 $1.3 $1.4
$28.8 $31.5 $34.2 $37.6 $40.7 $43.9 $47.1
$75.6 $80.4 $85.4 $94.7 $105.3 $111.1 $119.8
– – – – – – –
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0 $7.0 $7.0
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9 $5.9 $5.9
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
– – – – – – –
$12.0 $12.0 $12.0 $15.0 $15.0 $15.0 $18.0
($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – – – $14.0
$35.4 $35.4 $35.4 $38.4 $38.4 $38.4 $55.5
– – – – – – –
$0.8 $0.8 $0.8 $0.8 $0.8 $0.8 $0.8
– – – – – – –
$1.2 $1.2 $1.2 $1.2 $1.2 $1.2 $1.2
– – – – – – –
$2.0 $2.0 $2.0 $2.0 $2.0 $2.0 $2.0
$113.0 $117.8 $122.9 $135.1 $145.7 $151.5 $177.3
$1,130 $1,169 $1,268 $1,359 $1,447 $1,549 $1,781
$1,130.0 $1,169.4 $1,268.0 $1,359.5 $1,446.9 $1,548.8 $1,780.9
$339.4 $358.7 $378.6 $428.0 $449.6 $472.7 $509.8
$80.0 $80.0 $80.0 $80.4 $80.4 $80.4 $176.8
$535.5 $550.7 $624.2 $653.6 $708.8 $781.7 $801.6
$40.6 $40.7 $40.7 $40.8 $40.9 $41.0 $65.8
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $26.8
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $22.8
$113.0 $117.8 $122.9 $135.1 $145.7 $151.5 $177.3
$9,624 $10,966 $12,426 $14,033 $15,768 $17,642 $19,654

$12,498 $13,667 $14,935 $16,295 $17,742 $19,291 $21,072
($2,874) ($2,702) ($2,509) ($2,262) ($1,973) ($1,648) ($1,418)
– – – – – – –
Not used Not used Not used Not used Not used Not used Not used
– – – – – – –
– – – – – – –
Mo-32 Mo-33 Mo-34 Mo-35 Mo-36
Jan 22 Feb 22 Mar 22 Apr 22 May 22
Mo-32 Mo-33 Mo-34 Mo-35 Mo-36
18,326 19,517 20,732 21,984 23,269
$2,153.5 $2,232.9 $2,450.3 $2,604.9 $2,763.6
– – – – –
$2,401.6 $2,565.5 $2,732.6 $2,905.0 $3,082.0
($102.1) ($109.0) ($116.1) ($123.5) ($131.0)
($102.1) ($109.0) ($116.1) ($123.5) ($131.0)
– ($67.5) – – –
($36.7) ($39.3) ($41.8) ($44.4) ($47.2)
($7.2) ($7.7) ($8.2) ($8.7) ($9.2)
$519 $544 $569 $595 $622
– – – – –
$75.0 $75.0 $75.0 $75.0 $75.0
$30.0 $30.0 $30.0 $30.0 $30.0
$20.0 $20.0 $20.0 $20.0 $20.0
$5.0 $5.0 $5.0 $5.0 $5.0
– – – – –
– – – – –
$130.0 $130.0 $130.0 $130.0 $130.0
– – – – –
– – – – –
$360.2 $384.8 $409.9 $435.7 $462.3
$360.2 $384.8 $409.9 $435.7 $462.3
$490.2 $514.8 $539.9 $565.7 $592.3
– – – – –
– – – – –
$7.0 $7.0 $7.0 $7.0 $7.0
$2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4
$2.4 $2.4 $2.4 $2.4 $2.4
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – –
$25.4 $25.4 $25.4 $25.4 $25.4
– – – – –
$1.8 $1.8 $1.8 $1.8 $1.8
– – – – –
$0.9 $0.9 $0.9 $0.9 $0.9
$1.2 $1.2 $1.2 $1.2 $1.2
$3.9 $3.9 $3.9 $3.9 $3.9
$519.5 $544.1 $569.1 $595.0 $621.5
$81 $81 $82 $82 $82
– – – – –
$7.0 $7.0 $7.0 $7.0 $7.0
$6.4 $6.4 $6.4 $6.4 $6.4
$6.4 $6.4 $6.4 $6.4 $6.4
$5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3
$5.3 $5.3 $5.3 $5.3 $5.3
$3.5 $3.5 $3.5 $3.5 $3.5
$3.5 $3.5 $3.5 $3.5 $3.5
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
$7.4 $7.4 $7.4 $7.4 $7.4
($8.0) ($8.0) ($8.0) ($8.0) ($8.0)
– – – – –
$47.4 $47.4 $47.4 $47.4 $47.4
– – – – –
$2.3 $2.3 $2.3 $2.3 $2.3
– – – – –
$5.7 $5.7 $5.7 $5.7 $5.7
$14.5 $14.8 $15.1 $15.1 $15.1
$2.3 $2.3 $2.3 $2.3 $2.3
– – – – –
– – – – –
$8.8 $8.9 $9.0 $9.0 $9.0
– – – – –
$33.5 $33.9 $34.3 $34.3 $34.3
$80.9 $81.3 $81.7 $81.7 $81.7
$884 $889 $966 $1,082 $1,019
– – – – –
$723.0 $771.1 $820.2 $870.9 $922.9
$70.2 $23.9 $48.8 $110.0 ($8.0)
$50.6 $54.0 $57.4 $61.0 $64.6
$843.7 $849.0 $926.4 $1,041.8 $979.4
– – – – –
$5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0
$5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – –
$35.1 $35.1 $35.1 $35.1 $35.1
– – – – –
$1.2 $1.2 $1.2 $1.2 $1.2
– – – – –
$1.8 $1.8 $1.8 $1.8 $1.8
$1.8 $1.8 $1.8 $1.8 $1.8
$4.8 $4.8 $4.8 $4.8 $4.8
$883.6 $888.9 $966.3 $1,081.7 $1,019.3
$41 $41 $41 $42 $42
– – – – –
$7.0 $7.0 $7.0 $7.0 $7.0
$4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4
$5.3 $5.3 $5.3 $5.3 $5.3
$4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4
$4.4 $4.4 $4.4 $4.4 $4.4
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
($2.0) ($2.0) ($2.0) ($2.0) ($2.0)
– – – – –
$36.6 $36.6 $36.6 $36.6 $36.6
– – – – –
$1.6 $1.6 $1.6 $1.6 $1.6
– – – – –
$0.4 $0.4 $0.4 $0.4 $0.4
$2.7 $2.8 $2.9 $3.0 $3.1
$4.7 $4.8 $4.9 $5.0 $5.1
$41.3 $41.4 $41.5 $41.6 $41.7
$13 $13 $13 $13 $13
– – – – –
$7.0 $7.0 $7.0 $7.0 $7.0
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
$3.4 $3.4 $3.4 $3.4 $3.4
– – – – –
($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – –
$9.3 $9.3 $9.3 $9.3 $9.3
– – – – –
$0.4 $0.4 $0.4 $0.4 $0.4
– – – – –
$0.1 $0.1 $0.1 $0.1 $0.1
$3.0 $3.0 $3.0 $3.0 $3.0
$3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $12.8 $12.8 $12.8 $12.8
$9 $15 $12 $12 $12
– – – – –
$7.0 $7.0 $7.0 $7.0 $7.0
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
$2.5 $5.1 $5.1 $5.1 $5.1
($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – –
$8.4 $10.9 $10.9 $10.9 $10.9
– – – – –
$0.4 $0.6 $0.6 $0.6 $0.6
– $3.0 – – –
– – – – –
$0.4 $3.6 $0.6 $0.6 $0.6
$8.8 $14.5 $11.5 $11.5 $11.5
$169 $180 $193 $199 $206
– – – – –
$15.0 $20.0 $20.0 $20.0 $20.0
– – – – –
$18.0 $18.0 $21.0 $21.0 $21.0
$7.0 $7.4 $7.9 $8.4 $8.9
$34.0 $36.2 $38.4 $40.7 $43.1
$1.4 $1.5 $1.6 $1.7 $1.8
$50.4 $53.9 $57.4 $60.9 $64.6
$125.8 $137.0 $146.3 $152.8 $159.4
– – – – –
$5.9 $5.9 $5.9 $5.9 $5.9
$7.0 $7.0 $7.0 $7.0 $7.0
$5.9 $5.9 $5.9 $5.9 $5.9
$5.9 $5.9 $5.9 $5.9 $5.9
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
– – – – –
$18.0 $18.0 $21.0 $21.0 $21.0
($1.2) ($1.2) ($1.2) ($1.2) ($1.2)
– – – – –
$41.4 $41.4 $44.4 $44.4 $44.4
– – – – –
$0.8 $0.8 $0.8 $0.8 $0.8
– – – – –
$1.2 $1.2 $1.2 $1.2 $1.2
– – – – –
$2.0 $2.0 $2.0 $2.0 $2.0
$169.2 $180.5 $192.7 $199.2 $205.8
$1,716 $1,763 $1,876 $2,023 $1,994
$1,716.0 $1,763.4 $1,875.7 $2,023.4 $1,994.3
$519.5 $544.1 $569.1 $595.0 $621.5
$80.9 $81.3 $81.7 $81.7 $81.7
$883.6 $888.9 $966.3 $1,081.7 $1,019.3
$41.3 $41.4 $41.5 $41.6 $41.7
$12.8 $12.8 $12.8 $12.8 $12.8
$8.8 $14.5 $11.5 $11.5 $11.5
$169.2 $180.5 $192.7 $199.2 $205.8
$21,807 $24,040 $26,490 $29,095 $31,859

$22,788 $24,551 $26,427 $28,450 $30,444
($980) ($511) $64 $645 $1,415
– – – – –
Not used Not used Not used Not used Not used
– – – – –
– – – – –
ECOMMERCE - Source and Uses (Based on operating cash flow not P&L)
Mo-1 Mo-2 Mo-3
Guide
This is the simple version. If you want rows to make calculations, use the detailed version. If you have your numbers to hand and
This sheet is for you to think about how much money to raise and to present charts of how you use funds raised over your targeted runwa
Assumptions: Set the date you think you will have money in the bank to start executing. It's when the clock starts on your runway. Set ho
Assumptions
Date close fundraise (Start runway, includes this month's cost) Jun 2019 Note: This picks what month to start aggregating your
Targeted months of runway with funds 18 Note: You want to target 18 months so you have 12m
End of runway (Includes this month's cost) Nov 2020 Note: This is the end month used to present your use o
Total gross burn (Ex revenue) $5,834 Note: A safer assumption, many VCs use is gross bur
Required gross fundraise $6,000 Note: This is the rounded amount required to cover yo
Adjusted Revenue $3,230 Note: This is the adjusted revenue you make over the
Total net burn $2,604 Note: This is the amount required to cover your runwa
Required net fundraise $3,000 Note: This is the rounded amount required to cover yo
Targeted Fundraise $3,000 Note: This is how much you are thinking of raising
Implied gross runway in months 12 Note: This is how much runway you have to cover co
Implied net runway in months 19 Note: This is how much runway you have to cover co
Runway illustration
$ 3,500
$ 3,000
$ 2,500
$ 2,000
$ 1,500
$ 1,000
$ 500
$0

$ 500
$0
Use of funds Block % of Category
350000%
300000%
250000%
200000%
150000%
100000%
50000%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Category % of Total
Pie chart use of funds
Note: This is the traditional use of funds piechart
2%
6%
4%
24% S&M
G&A
10%
Buying
R&D
Production
Customer Care
G&A
10%
Buying
R&D
Production
Customer Care
21% Fulfilment
32%
Note: This is a great summary page of your total costs and revenue/orders over your runway

$700
$600
$500
$400
$300
$200
$100
–
Dec 08 Dec 17 Dec 26 Dec 35 Dec 44 Dec 53 Dec 62 Dec 71 Dec 80 Dec 89 Dec 98 De
R&D Fulfilment Customer Care Production Buying

Adjusted Gross Revenue Net Orders
Mo-1 Mo-2 Mo-3

Summary of Costs and Revenue/Orders
Adjusted Revenue and Orders
Costs
S&M $13 $14 $25
Marketing Paid $12.4 $13.1 $14.4
Salary – – $5.9
Other $1.0 $1.0 $5.1
Total S&M $13.4 $14.1 $25.4
G&A $18 $31 $80
Salary $11.2 $17.1 $42.0
Other $6.8 $14.3 $37.8
Total G&A $18.0 $31.3 $79.8
Buying $20 $21 $36
Inventory $7.5 $8.3 $12.9
Salary $11.7 $11.7 $17.6
Other $1.0 $1.0 $5.4
Total Buying $20.1 $21.0 $35.9
R&D $16 $16 $16
Salary $14.6 $14.6 $14.6
Other $1.4 $1.4 $1.4
Total R&D $16.0 $16.0 $16.0
Salary $3.4 $3.4 $9.3
Other $3.1 $3.1 $6.2
Total Production $6.5 $6.5 $15.5
Salary $2.5 $2.5 $2.5
Other $2.6 $0.1 $0.1
Total Customer Care $5.1 $2.6 $2.6
Fulfilment $7 $7 $7
Logistics costs
Logistics costs $3.8 $4.0 $4.4
Salary $3.0 $3.0 $3.0
Other – – –
Total Fulfilment $6.8 $7.0 $7.4
Total Costs $86 $99 $183
Total Costs $86.0 $98.6 $182.7
S&M $13.4 $14.1 $25.4
G&A $18.0 $31.3 $79.8
Buying $20.1 $21.0 $35.9
R&D $16.0 $16.0 $16.0
Production $6.5 $6.5 $15.5
Customer Care $5.1 $2.6 $2.6
Fulfilment $6.8 $7.0 $7.4

Cumulative gross adjusted revenue $14 $32 $59
Cumulative cost $86 $185 $367
Cumulative operating cash flow ($72) ($152) ($309)
Cumulative operating cash flow for runway calculation 1 1 1

S&M $13 $14 $25
G&A $18 $31 $80
Buying $20 $21 $36
R&D $16 $16 $16
Fulfilment $7 $7 $7
Adjusted Gross Revenue $14 $18 $26
Marimekko
S&M G&A Buying
Salary $292 $789 $406
Staff/ Category related $83 $441 $63
Paid Mktg / Inventory / Logistics $1,047 – $1,392
S&M G&A Buying

0% – – –
0% $292 $789 $406
20% $292 $789 $406
41% $292 $789 $406
41% – – –
41% $83 $441 $63
47% $83 $441 $63
54% $83 $441 $63
54% – – –
54% $1,047 – $1,392
77% $1,047 – $1,392
100% $1,047 – $1,392
100% – – –
Pie
S&M $1,423
G&A $1,230
Buying $1,861
R&D $595
Production $225
Customer Care $121
Fulfilment $378
Cash Burn (Gross) $86.0 $98.6 $182.7
Cash on Hand (EoM) $2,928.2 $2,847.9 $2,691.5
have your numbers to hand and just want to use the charts this is the jam
s raised over your targeted runway
You can change the chart options if you need to. I recommend this for your use of funds slide in a deck (It's cool and I made it up ;))
ock starts on your runway. Set how many months of runway you want to present
might need to raise. The targeted rundraise amount will tell you (below) what the implied runway in months is on current cost plans on a gross and net ba
at month to start aggregating your costs and metrics to present how you use the funds and milestones
rget 18 months so you have 12m of executionand 6 to raise next round. Unless you are doing a bridge loan etc
month used to present your use of funds and milestones
ption, many VCs use is gross burn, not net (inclusive of burn)
nded amount required to cover your runway rounded up (Negative if you are in the money)
usted revenue you make over the runway period
ount required to cover your runway (Negative if you are in the money)
nded amount required to cover your runway (Negative if you are in the money)
uch you are thinking of raising
uch runway you have to cover costs without revenue based on your assumptions and fundraise amount
uch runway you have to cover costs with revenue based on your assumptions and fundraise amount
This illustrates your Adjusted Gross Revenue (Ex

You can use this to show investors how long the f
It is defined over the "Targeted months of runway
The chart automatically changes the month range
The chart starts when you close the round. Change
If you notice a bumb in costs, it's because it's your
The fundraise amount is from the "Targeted Fund

Note: This is a great chart to paste into your pitch deck when 'asking' for
Chart Options
Block Labels Omit Block Labels If

% height less
✘ Series name ✘
than
% width less
Fulfilment Category name
than
Value less
Customer Care ✘ Block amount
than
Production % of category
R&D % of total Number Formats
Buying % of category
G&A Category Labels % of total
S&M ✘ Category name Block amount
Y1 Category total Category total
Y2 % of total
Y3
70% 80% 90% 100%
Radar use of funds
Note: This is a non-traditional use of funds radar chart
S&M
$1,423
Fulfilment
S&M $1,230
G&A
Buying $378
$121
R&D $225
Production $595
$
Customer Care
Customer Care
G&A
Buying $378
$121
R&D $225
Production $595
$
Customer Care
Customer Care
Fulfilment
Production R&D
Note: This shows the % spend by category you spend over your runway
Orders (RHS) Costs % of Total

5,000 100%
4,500 90%
4,000
80%
3,500
70%
3,000
60%
2,500
2,000 50%
1,500 40%
1,000
30%
500
20%
0
Dec 80 Dec 89 Dec 98 Dec 07 Dec 16 10%
0%
Production Buying G&A S&M Dec 06 Dec 13 Dec 20 Dec 27 Dec 34 Dec 41 Dec 48 Dec 55
S&M G&A Buying R&D Pr

324 397 492 587 844 1,100 1,281
$32.5 $40.3 $50.2 $60.3 $86.0 $112.3 $131.8
$22 $30 $41 $49 $58 $70 $76

$15.4 $16.7 $18.4 $20.1 $39.4 $43.8 $47.1
$5.9 $8.3 $13.2 $21.5 $15.6 $18.0 $20.5
$1.1 $5.2 $9.5 $7.7 $2.7 $8.0 $8.3
$22.4 $30.3 $41.0 $49.2 $57.7 $69.8 $75.8
$54 $55 $55 $104 $67 $69 $79
$42.0 $42.0 $42.0 $82.3 $42.0 $42.0 $47.4
$12.5 $12.8 $13.4 $22.0 $24.5 $26.9 $31.8
$54.5 $54.8 $55.4 $104.3 $66.6 $69.0 $79.2
$33 $37 $42 $55 $62 $79 $80
$14.4 $18.1 $22.9 $26.6 $41.6 $59.5 $60.4
$17.6 $17.6 $17.6 $25.7 $17.6 $17.6 $17.6
$1.4 $1.4 $1.4 $2.4 $2.4 $2.4 $2.4
$33.4 $37.1 $41.9 $54.7 $61.5 $79.5 $80.3
$16 $16 $16 $35 $64 $40 $40
$14.6 $14.6 $14.6 $27.2 $36.6 $36.6 $36.6
$1.4 $1.4 $1.4 $8.2 $27.2 $3.2 $3.2
$16.0 $16.1 $16.1 $35.4 $63.7 $39.8 $39.8
$12 $12 $12 $19 $13 $13 $13
$9.3 $9.3 $9.3 $15.1 $9.3 $9.3 $9.3
$3.2 $3.2 $3.2 $3.5 $3.5 $3.5 $3.5
$12.5 $12.5 $12.5 $18.6 $12.8 $12.8 $12.8
$3 $3 $3 $3 $12 $9 $9
$2.5 $2.5 $2.5 $2.5 $8.4 $8.4 $8.4
$0.1 $0.1 $0.1 $0.2 $3.4 $0.4 $0.4
$2.6 $2.6 $2.6 $2.7 $11.8 $8.8 $8.8
$8 $8 $9 $9 $10 $12 $22
$4.7 $5.1 $5.6 $6.0 $7.3 $8.5 $9.4

$3.0 $3.0 $3.0 $3.0 $3.0 $3.0 $3.0
– – – – – – $10.0
$7.7 $8.1 $8.6 $9.0 $10.3 $11.5 $22.4
$149 $161 $178 $274 $284 $291 $319
$149.1 $161.4 $178.1 $274.1 $284.4 $291.1 $319.1
$22.4 $30.3 $41.0 $49.2 $57.7 $69.8 $75.8
$54.5 $54.8 $55.4 $104.3 $66.6 $69.0 $79.2
$33.4 $37.1 $41.9 $54.7 $61.5 $79.5 $80.3
$16.0 $16.1 $16.1 $35.4 $63.7 $39.8 $39.8
$12.5 $12.5 $12.5 $18.6 $12.8 $12.8 $12.8
$2.6 $2.6 $2.6 $2.7 $11.8 $8.8 $8.8
$7.7 $8.1 $8.6 $9.0 $10.3 $11.5 $22.4
$91 $132 $182 $242 $328 $440 $572
$516 $678 $856 $1,130 $1,414 $1,705 $2,025
($425) ($546) ($674) ($888) ($1,086) ($1,265) ($1,452)
1 1 1 1 1 1 1

$22 $30 $41 $49 $58 $70 $76
$54 $55 $55 $104 $67 $69 $79
$33 $37 $42 $55 $62 $79 $80
$16 $16 $16 $35 $64 $40 $40
$12 $12 $12 $19 $13 $13 $13
$3 $3 $3 $3 $12 $9 $9
$8 $8 $9 $9 $10 $12 $22
324 397 492 587 844 1,100 1,281
$33 $40 $50 $60 $86 $112 $132
R&D Production Customer Care Fulfilment

$517 $161 $110 $101 41%
$78 $64 $11 $30 54%
– – – $248 100%
R&D Production Customer Care Fulfilment Y1 Y2 Y3

– – – –
$517 $161 $110 $101
$517 $161 $110 $101 6.1% 28.9% 54.0%
$517 $161 $110 $101
– – – –
$78 $64 $11 $30
$78 $64 $11 $30 5.4% 39.5% 72.2%
$78 $64 $11 $30
– – – –
– – – $248
– – – $248 19.5% 39.0% 64.9%
– – – $248
– – – –
$32.5 $40.3 $50.2 $60.3 $86.0 $112.3 $131.8
$149.1 $161.4 $178.1 $274.1 $284.4 $291.1 $319.1
$2,574.9 $2,453.7 $2,325.8 $2,112.1 $1,913.7 $1,734.9 $1,547.6
Mo-11 Mo-12 Mo-13 Mo-14 Mo-15 Mo-16 Mo-17
nt cost plans on a gross and net basis
r Adjusted Gross Revenue (Ex- discounts etc) the gross cash burn (no revenue included) and your cash balance.
show investors how long the funds will last
e "Targeted months of runway with funds" assumption above (So will show 18 months if that is the assumption)
cally changes the month range on the above assumption
en you close the round. Change in "Date close fundraise (Start runway, includes this month's cost)"
b in costs, it's because it's your year end ("You financial year end") and you have taxes and bonuses to pay
unt is from the "Targeted Fundraise" assumption
your pitch deck when 'asking' for cash
it Block Labels If
% height less
✘
than
5%
% width less
than
1%
Value less
than
0
mber Formats
0%" of category"
0%" of total"
$0
$0
unds radar chart
S&M
$1,423
G&A
$1,230
8
121
$225
$1,861
$595
Buying
8
121
$225
$1,861
$595
Buying
R&D
gory you spend over your runway
27 Dec 34 Dec 41 Dec 48 Dec 55 Dec 62 Dec 69 Dec 76 Dec 83 Dec 90 Dec 97 Dec 04 Dec 11 Dec 18
M G&A Buying R&D Production Customer Care Fulfilment
Mo-11 Mo-12 Mo-13 Mo-14 Mo-15 Mo-16 Mo-17

1,526 1,892 2,352 2,764 3,297 3,787 4,187
$157.8 $195.9 $243.5 $287.4 $360.7 $417.4 $466.8
$83 $94 $114 $122 $139 $148 $157

$51.4 $67.8 $87.8 $95.1 $112.3 $121.8 $130.1
$22.9 $22.9 $22.9 $22.9 $22.9 $22.9 $22.9
$8.6 $3.6 $3.6 $3.6 $3.6 $3.6 $3.6
$82.9 $94.3 $114.3 $121.6 $138.9 $148.3 $156.6
$76 $76 $76 $76 $77 $84 $77
$47.4 $47.4 $47.4 $47.4 $47.4 $47.4 $47.4
$28.3 $28.3 $28.7 $28.7 $29.2 $36.2 $29.2
$75.7 $75.7 $76.1 $76.1 $76.6 $83.6 $76.6
$121 $121 $150 $163 $180 $199 $217
$77.5 $87.5 $116.8 $129.5 $146.8 $165.4 $183.5
$29.3 $29.3 $29.3 $29.3 $29.3 $29.3 $29.3
$14.0 $4.0 $4.0 $4.0 $4.0 $4.0 $4.0
$120.8 $120.8 $150.1 $162.8 $180.0 $198.6 $216.7
$40 $40 $40 $40 $40 $40 $40
$36.6 $36.6 $36.6 $36.6 $36.6 $36.6 $36.6
$3.2 $3.3 $3.3 $3.5 $3.5 $3.6 $3.6
$39.8 $39.8 $39.9 $40.1 $40.1 $40.2 $40.2
$13 $13 $13 $13 $13 $13 $13
$9.3 $9.3 $9.3 $9.3 $9.3 $9.3 $9.3
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $12.8
$9 $9 $9 $9 $9 $9 $9
$8.4 $8.4 $8.4 $8.4 $8.4 $8.4 $8.4
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$14 $15 $28 $30 $44 $48 $43
$10.6 $12.4 $21.7 $23.7 $26.6 $29.0 $31.1

$3.0 $3.0 $6.0 $6.0 $11.9 $11.9 $11.9
– – – – $5.5 $7.5 $0.5
$13.6 $15.4 $27.7 $29.7 $43.9 $48.4 $43.4
$354 $367 $430 $452 $501 $541 $555
$354.3 $367.5 $429.5 $451.7 $501.1 $540.7 $555.2
$82.9 $94.3 $114.3 $121.6 $138.9 $148.3 $156.6
$75.7 $75.7 $76.1 $76.1 $76.6 $83.6 $76.6
$120.8 $120.8 $150.1 $162.8 $180.0 $198.6 $216.7
$39.8 $39.8 $39.9 $40.1 $40.1 $40.2 $40.2
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $12.8
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $8.8
$13.6 $15.4 $27.7 $29.7 $43.9 $48.4 $43.4
$730 $926 $1,169 $1,457 $1,817 $2,235 $2,702
$2,379 $2,746 $3,176 $3,628 $4,129 $4,669 $5,225
($1,649) ($1,820) ($2,007) ($2,171) ($2,311) ($2,435) ($2,523)
1 1 1 1 1 1 1

$83 $94 $114 $122 $139 $148 $157
$76 $76 $76 $76 $77 $84 $77
$121 $121 $150 $163 $180 $199 $217
$40 $40 $40 $40 $40 $40 $40
$13 $13 $13 $13 $13 $13 $13
$9 $9 $9 $9 $9 $9 $9
$14 $15 $28 $30 $44 $48 $43
1,526 1,892 2,352 2,764 3,297 3,787 4,187
$158 $196 $243 $287 $361 $417 $467
Y4 Y5 Y6 Y7 Y Category Label 1 Label 2
S&M G&A
73.5% 87.7% 93.4% 97.9% 100.0% $292 $789
S&M G&A
81.4% 90.6% 95.5% 98.1% 100.0% $83 $441
S&M
90.8% 90.8% 90.8% 95.4% 100.0% $1047
$157.8 $195.9 $243.5 $287.4 $360.7 $417.4 $466.8
$354.3 $367.5 $429.5 $451.7 $501.1 $540.7 $555.2
$1,351.1 $1,179.5 $993.5 $829.1 $688.7 $565.4 $477.0
Mo-18 Mo-19 Mo-20 Mo-21 Mo-22 Mo-23 Mo-24
Mo-18 Mo-19 Mo-20 Mo-21 Mo-22 Mo-23 Mo-24
4,704 5,344 6,403 7,173 8,084 8,949 9,785
$527.9 $601.4 $716.2 $806.8 $912.1 $1,015.2 $1,116.9
$167 $211 $254 $269 $287 $304 $321

$140.3 $162.6 $224.8 $240.0 $257.6 $274.8 $291.8
$22.9 $39.4 $25.4 $25.4 $25.4 $25.4 $25.4
$3.6 $8.9 $3.9 $3.9 $3.9 $3.9 $3.9
$166.8 $210.9 $254.1 $269.2 $286.8 $304.1 $321.1
$77 $171 $79 $79 $79 $80 $80
$47.4 $141.2 $47.4 $47.4 $47.4 $47.4 $47.4
$29.8 $30.2 $31.2 $31.2 $31.2 $32.2 $32.2
$77.2 $171.4 $78.5 $78.5 $78.5 $79.6 $79.6
$246 $343 $345 $352 $403 $487 $443
$212.6 $295.5 $311.9 $318.4 $369.9 $442.4 $403.6
$29.3 $43.3 $29.3 $29.3 $29.3 $35.1 $35.1
$4.0 $4.0 $4.0 $4.0 $4.0 $9.8 $4.8
$245.9 $342.8 $345.2 $351.7 $403.2 $487.3 $443.5
$40 $65 $40 $40 $40 $40 $41
$36.6 $61.1 $36.6 $36.6 $36.6 $36.6 $36.6
$3.7 $3.8 $3.8 $3.8 $3.9 $3.9 $4.0
$40.3 $64.9 $40.4 $40.4 $40.4 $40.5 $40.5
$13 $27 $13 $13 $13 $13 $13
$9.3 $23.3 $9.3 $9.3 $9.3 $9.3 $9.3
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $26.8 $12.8 $12.8 $12.8 $12.8 $12.8
$9 $23 $9 $9 $9 $9 $9
$8.4 $22.4 $8.4 $8.4 $8.4 $8.4 $8.4
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$8.8 $22.8 $8.8 $8.8 $8.8 $8.8 $8.8
$57 $59 $79 $103 $82 $98 $102
$33.7 $37.8 $46.0 $49.8 $54.3 $58.7 $68.0

$17.7 $20.0 $26.6 $26.6 $26.6 $32.4 $32.4
$6.0 $1.0 $6.5 $26.5 $1.5 $7.0 $2.0
$57.4 $58.9 $79.0 $102.9 $82.4 $98.1 $102.4
$609 $898 $819 $864 $913 $1,031 $1,009
$609.1 $898.5 $818.8 $864.3 $912.9 $1,031.1 $1,008.7
$166.8 $210.9 $254.1 $269.2 $286.8 $304.1 $321.1
$77.2 $171.4 $78.5 $78.5 $78.5 $79.6 $79.6
$245.9 $342.8 $345.2 $351.7 $403.2 $487.3 $443.5
$40.3 $64.9 $40.4 $40.4 $40.4 $40.5 $40.5
$12.8 $26.8 $12.8 $12.8 $12.8 $12.8 $12.8
$8.8 $22.8 $8.8 $8.8 $8.8 $8.8 $8.8
$57.4 $58.9 $79.0 $102.9 $82.4 $98.1 $102.4
$3,230 $3,831 $4,547 $5,354 $6,266 $7,281 $8,398
$5,834 $6,732 $7,551 $8,415 $9,328 $10,359 $11,368
($2,604) ($2,901) ($3,004) ($3,061) ($3,062) ($3,078) ($2,970)
1 1 – – – – –
Nov 20
4,704 Not used Not used Not used Not used Not used Not used
Label 3 Label 4 Label 5 Label 6 Label 7 Label Category

$406 $517 $161 Salary

$63 $78 $64 Staff/ Category related
Buying Fulfilment
$1392 $248 Paid Mktg / Inventory / Logistics
Nov 20
$527.9 Not used Not used Not used Not used Not used Not used
$609.1 – – – – – –
$395.9 – – – – – –
Mo-25 Mo-26 Mo-27 Mo-28 Mo-29 Mo-30 Mo-31
Mo-25 Mo-26 Mo-27 Mo-28 Mo-29 Mo-30 Mo-31
10,688 11,641 12,624 13,871 14,923 16,059 17,175
$1,226.1 $1,341.5 $1,460.7 $1,606.3 $1,735.6 $1,873.9 $2,011.5
$339 $359 $379 $428 $450 $473 $510

$310.1 $329.4 $349.4 $398.7 $420.3 $443.5 $466.5
$25.4 $25.4 $25.4 $25.4 $25.4 $25.4 $39.4
$3.9 $3.9 $3.9 $3.9 $3.9 $3.9 $3.9
$339.4 $358.7 $378.6 $428.0 $449.6 $472.7 $509.8
$80 $80 $80 $80 $80 $80 $177
$47.4 $47.4 $47.4 $47.4 $47.4 $47.4 $143.3
$32.6 $32.6 $32.6 $33.1 $33.1 $33.1 $33.5
$80.0 $80.0 $80.0 $80.4 $80.4 $80.4 $176.8
$535 $551 $624 $654 $709 $782 $802
$495.6 $510.8 $584.3 $613.7 $668.9 $741.8 $747.7
$35.1 $35.1 $35.1 $35.1 $35.1 $35.1 $49.1
$4.8 $4.8 $4.8 $4.8 $4.8 $4.8 $4.8
$535.5 $550.7 $624.2 $653.6 $708.8 $781.7 $801.6
$41 $41 $41 $41 $41 $41 $66
$36.6 $36.6 $36.6 $36.6 $36.6 $36.6 $61.1
$4.0 $4.1 $4.2 $4.2 $4.3 $4.4 $4.6
$40.6 $40.7 $40.7 $40.8 $40.9 $41.0 $65.8
$13 $13 $13 $13 $13 $13 $27
$9.3 $9.3 $9.3 $9.3 $9.3 $9.3 $23.3
$3.5 $3.5 $3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $26.8
$9 $9 $9 $9 $9 $9 $23
$8.4 $8.4 $8.4 $8.4 $8.4 $8.4 $22.4
$0.4 $0.4 $0.4 $0.4 $0.4 $0.4 $0.4
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $22.8
$113 $118 $123 $135 $146 $151 $177
$75.6 $80.4 $85.4 $94.7 $105.3 $111.1 $119.8

$35.4 $35.4 $35.4 $38.4 $38.4 $38.4 $55.5
$2.0 $2.0 $2.0 $2.0 $2.0 $2.0 $2.0
$113.0 $117.8 $122.9 $135.1 $145.7 $151.5 $177.3
$1,130 $1,169 $1,268 $1,359 $1,447 $1,549 $1,781
$1,130.0 $1,169.4 $1,268.0 $1,359.5 $1,446.9 $1,548.8 $1,780.9
$339.4 $358.7 $378.6 $428.0 $449.6 $472.7 $509.8
$80.0 $80.0 $80.0 $80.4 $80.4 $80.4 $176.8
$535.5 $550.7 $624.2 $653.6 $708.8 $781.7 $801.6
$40.6 $40.7 $40.7 $40.8 $40.9 $41.0 $65.8
$12.8 $12.8 $12.8 $12.8 $12.8 $12.8 $26.8
$8.8 $8.8 $8.8 $8.8 $8.8 $8.8 $22.8
$113.0 $117.8 $122.9 $135.1 $145.7 $151.5 $177.3
$9,624 $10,966 $12,426 $14,033 $15,768 $17,642 $19,654
$12,498 $13,667 $14,935 $16,295 $17,742 $19,291 $21,072
($2,874) ($2,702) ($2,509) ($2,262) ($1,973) ($1,648) ($1,418)
– – – – – – –
– – – – – – –
– – – – – – –
Mo-32 Mo-33 Mo-34 Mo-35 Mo-36
Mo-32 Mo-33 Mo-34 Mo-35 Mo-36
18,326 19,517 20,732 21,984 23,269
$2,153.5 $2,232.9 $2,450.3 $2,604.9 $2,763.6
$519 $544 $569 $595 $622

$490.2 $514.8 $539.9 $565.7 $592.3
$25.4 $25.4 $25.4 $25.4 $25.4
$3.9 $3.9 $3.9 $3.9 $3.9
$519.5 $544.1 $569.1 $595.0 $621.5
$81 $81 $82 $82 $82
$47.4 $47.4 $47.4 $47.4 $47.4
$33.5 $33.9 $34.3 $34.3 $34.3
$80.9 $81.3 $81.7 $81.7 $81.7
$884 $889 $966 $1,082 $1,019
$843.7 $849.0 $926.4 $1,041.8 $979.4
$35.1 $35.1 $35.1 $35.1 $35.1
$4.8 $4.8 $4.8 $4.8 $4.8
$883.6 $888.9 $966.3 $1,081.7 $1,019.3
$41 $41 $41 $42 $42
$36.6 $36.6 $36.6 $36.6 $36.6
$4.7 $4.8 $4.9 $5.0 $5.1
$41.3 $41.4 $41.5 $41.6 $41.7
$13 $13 $13 $13 $13
$9.3 $9.3 $9.3 $9.3 $9.3
$3.5 $3.5 $3.5 $3.5 $3.5
$12.8 $12.8 $12.8 $12.8 $12.8
$9 $15 $12 $12 $12
$8.4 $10.9 $10.9 $10.9 $10.9
$0.4 $3.6 $0.6 $0.6 $0.6
$8.8 $14.5 $11.5 $11.5 $11.5
$169 $180 $193 $199 $206
$125.8 $137.0 $146.3 $152.8 $159.4

$41.4 $41.4 $44.4 $44.4 $44.4
$2.0 $2.0 $2.0 $2.0 $2.0
$169.2 $180.5 $192.7 $199.2 $205.8
$1,716 $1,763 $1,876 $2,023 $1,994
$1,716.0 $1,763.4 $1,875.7 $2,023.4 $1,994.3
$519.5 $544.1 $569.1 $595.0 $621.5
$80.9 $81.3 $81.7 $81.7 $81.7
$883.6 $888.9 $966.3 $1,081.7 $1,019.3
$41.3 $41.4 $41.5 $41.6 $41.7
$12.8 $12.8 $12.8 $12.8 $12.8
$8.8 $14.5 $11.5 $11.5 $11.5
$169.2 $180.5 $192.7 $199.2 $205.8
$21,807 $24,040 $26,490 $29,095 $31,859
$22,788 $24,551 $26,427 $28,450 $30,444
($980) ($511) $64 $645 $1,415
– – – – –
– – – – –
– – – – –

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Net Billings Cash Burn (Gross) Cash on Hand

Net Billings Cash Burn (Gross) Cash on Hand

Note: This is the traditional use of funds pie chart

Total Cost vs. Billings and MRR ($000s)

S&M COGS R&D G&A Net Billings MRR

Cumulative operating cash flow

Calculations for charts

Cash burn calculator Sep 19 Oct 19

This illustrates your net billings (revenue), the

n (Gross) Cash on Hand (EoM)

n (Gross) Cash on Hand (EoM)

Note: This is a great chart to paste into your pitch d

S&M Category name

70% 80% 90% 100%

Note: This is a non-traditional use of funds radar ch

Note: This shows the % spend by category you spe

Mo-3 Mo-4 Mo-5 Mo-6 Mo-7 Mo-8

$15.6 $21.6 $26.0 $31.8 $39.2 $50.9

$55 $80 $53 $67 $66 $89

$34 $55 $80 $110 $148 $197

Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20

t's cool and I made it up ;))

nths is on current cost plans on a gross basis

Omit Block Labels If

total Number Formats

This is a non-traditional use of funds radar chart

Costs % of Total (For Runway)

S&M G&A COGS R&D

$62.3 $74.1 $92.7 $108.7 $133.5 $152.5

$88 $118 $112 $113 $115 $132

$256 $327 $416 $521 $649 $795

Y Category Label 1 Label 2 Label 3 Label 4 Label Category

S&M G&A COGS R&D Salary

S&M G&A COGS R&D Other

S&M Marketing Paid

May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20

$174.0 $193.7 $207.2 $230.7 $257.8 $287.9

$143 $348 $158 $173 $195 $199

$962 $1,147 $1,346 $1,567 $1,814 $2,090

Nov 20 Dec 20 Jan 21 Feb 21

$312.9 $339.4 $366.1 $405.1 $443.0 $471.5

$210 $243 $254 $226 $227 $240

$2,390 $2,716 $3,067 $3,455 $3,880 $4,332

$513.9 $543.7 $576.9 $623.6 $659.9 $693.4

$236 $646 $247 $248 $249 $249

$4,825 $5,346 $5,899 $6,497 $7,130 $7,794

$725.0 $756.7 $788.3 $820.8

$250 $251 $251 $252

$8,490 $9,215 $9,971 $10,758

Not used Not used Not used Not used

Net Billings Cash Burn (Gross) Cash on Hand

Net Billings Cash Burn (Gross) Cash on Hand

Note: This is the traditional use of funds pie chart

S&M G&A COGS R&D

Total Cost vs. Billings and MRR ($000s)

S&M COGS R&D G&A Net Billings MRR

Cumulative operating cash flow

Total Cost vs. Billings and MRR ($000s)

Calculations for charts

Cash burn calculator Jun 19 Jul 19