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Introduction
Researchers in various fields have highlighted the importance of organizational
citizenship behavior (OCB) to the success of an organization (Podsakoff et al., 2000).
OCB refers to individual work behavior beyond the call of duty that in aggregate
benefits the effective functioning of the organization. “Beyond the call of duty” implies
that the positive behaviors may or may not be rewarded by a formal reward system
(Organ et al., 2006).
Several antecedents of OCB have been suggested, including job motivation and
Received 27 December 2016
organizational commitment (Podsakoff et al., 2000), motivation (Barbuto et al., 2001; Revised 25 May 2017
21 June 2017
Penner, et al., 1997; Tang and Ibrahim, 1998) and organizational commitment (Alizadeh 11 August 2017
et al., 2012; Ibrahim and Aslinda, 2013; Shirley, 2010). Employees with strong commitment Accepted 5 October 2017
DOI 10.1108/JABS-12-2016-0178 VOL. 13 NO. 3 2019, pp. 349-361, © Emerald Publishing Limited, ISSN 1558-7894 j JOURNAL OF ASIA BUSINESS STUDIES j PAGE 349
show more extra-role behavior (Gasic and Pagon, 2004) and tend to have higher
performance than employees without commitment (Shirley, 2010). A motivated employee
with strong commitment toward the organization will be more likely to engage in OCB.
However, levels of job motivation and commitment are often related to culture (Tsui
et al., 2007). Culture is unique and inherent, and cultural differences can have
significant effects even within the same large umbrella culture, such as Asian culture.
Taormina and Gao (2008) revealed differences in in culture between two similar
Chinese cultures in the context of work enthusiasm. Hua et al. (2013) also observed
differences in culture among nine Asian countries, albeit in the slightly different context
of the volume-price variability relationship. Thus, similar cultures can have significant
differences, and cultural understanding becomes essential.
Of the many frameworks available to understand culture, Hofstede’s (1980) national cultural
dimensions are considered the most comprehensive in describing cultural differences and
their implications in different settings, namely work, school and day-to-day basis
(Shackleton and Ali, 1990; Triandis, 1982; and Schuler and Rogovsky, 1998). Despite the
ability of the framework to explain cultural differences, the use of the framework to examine
job motivation, organizational commitment and organizational culture has not been
thoroughly explored.
The objective of this study was to further explore OCB in two countries, Indonesia and
Malaysia. These two countries share the “serumpun” context; many view these two
countries as almost identical, with the same culture. Research conducted by Hofstede
(1980) also indicates that the national cultures of Indonesia and Malaysia are very
similar. However, empirical evidence suggesting that the impacts of job motivation
and commitment on OCB are similar in these two countries is very limited.
Therefore, this study aimed to obtain insight in the “serumpun” context by examining
the similarity of these two countries and the role of culture in the differences between
Indonesian and Malaysian employees’ perceptions of their level of job motivation and
organizational commitment and their influences on OCB. This study also estimates the
consequences of OCB for employee job performance. The implication of the findings is
discussed.
National Organizational
Culture Culture
Commitment
Performance
Motivation
OCB
Research framework
This study applied divergence perspective in which culture is considered to have very
strong influence in comparing attitude variables between two or more countries (Hofstede,
1980). Quantitative approach analyzing the relationship between variables was used in
conjunction with OLS regression.
Method
Participants
A total of 264 employees participated in this study, including 161 Indonesians and 103
Malaysians. The distribution of gender was almost balanced, with 50.93 per cent (n = 82)
male and 49.07 per cent (n = 79) female among Indonesians and 44.66 per cent (n = 46)
male and 55.34 per cent (n = 57) female among Malaysians. The Indonesian participants
were older than the Malaysian participants; the majority of Indonesian participants, 57.14
per cent (n = 92), were 41-50 years old, whereas the majority of Malaysian participants,
71.84 per cent (n = 74), were 26-35 years old. In both countries, job titles were dominated
by academically trained professionals, including lecturers, lab assistants, and employees
working in academic fields, representing 49.07 per cent (n = 79) of Indonesians and 56.31
per cent (n = 58) of Malaysians. This dominance was mainly due to the fact that the majority
of the participants had more than 17 years of formal education, including 75.16 per cent
(n = 121) of Indonesians and 53.40 per cent (n = 55) of Malaysians. Giap and Hackemeier
(2005) did not observe differences in OCB with age because differences in age had no
effect on behavior in the workplace, as supported by Huang et al. (2015), Tella et al. (2007),
and Irving et al. (1997). Moreover, culture is not influenced by age differences, most likely
because culture is not only inherent and innate since birth but also continues to be learned
and studied throughout life (Hofstede, 1980). However, older people gradually withdraw
themselves from the work context (Desmette and Gaillard, 2008) and shift their priorities to
seeking fulfillment in the private life sphere (e.g. family and leisure) (Carstensen et al., 1999;
Zacher and Frese, 2009).
Measurement instruments
The questionnaire consisted of seven sections. Section 1 was Hofstede’s organizational
culture items. For this study, a total of four items measuring parochial versus professional
Procedure
The sample was drawn from participants who, at the time of data collection, were employed
in a job. This study used a purposive sampling method. The sampling procedures were
performed with the assistance of a few colleagues; the researchers formulated the criteria
for respondents and then made a list of potential participants who meet the criteria.
After the criteria were defined, an invitation to participate in the study was disseminated
among a group of employees. The employees who met the criteria and were willing to
participate in this research were contacted again via email to receive the questionnaire.
Participants who did not respond to the e-mail were contacted via text message. All
participants were given a week to complete the questionnaire. This study ultimately
collected responses from 161 participants in Indonesia and 103 participants in
Malaysia.
Data analyses
All statistical analyses were performed using the SPSS statistical software package version
20. A validity test was used to indicate the level of validity of the instrument (Arikunto, 2002),
and a reliability test was used to measure the consistency and stability of variables
(Sekaran, 2009). A non-response bias test was also used to ensure that there was no bias in
the respondents’ answers before and after the cutoff period. Regression analyses were
performed to examine the influence of commitment and motivation on performance with
OCB as an intervening variable and organizational culture and national culture as
moderating variables in the regression equations.
In the regression models, the classic assumptions were met, as verified by several tests.
The normality test determines whether the residual confounding variables in the regression
model have a normal distribution. If this assumption is violated, the statistical test is invalid
for small sample sizes (Ghozali, 2012). The heteroscedasticity test assesses the presence
of inequality in the residual variance from one observation to another in the regression
model (Ghozali, 2012). The multicorrelation test evaluates whether each independent
variable is correlated with other variables. Autocorrelation tests whether the linear
regression model exhibits correlation between the best linear unbiased estimators of the
error in period t with the best linear unbiased estimators of the errors in prior periods.
Then, a t-test was conducted to determine if the independent variables had an effect on
the dependent variable. The average t-test is used in statistics to test whether a certain
value (given for comparison) is significantly different from the average of a sample. To
test the average difference with the t-test, quantitative data are used (Ghozali, 2012)
(Table II).
Results
This section will explain the results of the estimation using the constructed model. This
estimate revealed the factors affecting the performance of individuals. The research model
showed that alleged performance is influenced by the commitment and motivation of
individuals, both of which can influence performance directly or indirectly through the OCB
variable. This model also examines the impact of the moderating variables of organizational
culture and national culture. This discussion is divided into two parts, which correspond to
the studies in Indonesia and Malaysia, respectively (Table III).
The first estimation showed how commitment and motivation affect OCB in Indonesia. This
estimate was intended to reveal the influence of independent variables that could affect
performance. The result indicate that commitment and motivation had positive and
significant effects on OCB at the level of a = 5 per cent. Moderating variable 1, which
represents the relationship between organizational culture and commitment, did not show
an intervening relationship with OCB. Moderating variable 2, which corresponds to the
relationship between commitment and national culture, had no intervening relationship with
OCB. Moderating variable 3 had a significantly positive correlation, which indicated that
organizational culture strengthened the relationship between OCB and motivation at the
level of a = 10 per cent. Moderating variable 4 did not show a significant relationship
between motivation and national culture (Table IV).
The second estimation was intended to evaluate the direct impacts of commitment and
motivation on performance. The results showed that commitment, including OCB, did not
affect performance directly. However, in the sign test, commitment and OCB were positively
related to performance, consistent with the general theory. By contrast, motivational
variables affected performance directly. In this case, almost all moderating variables were
unrelated to the independent variables, except national culture, which was related to
commitment and motivation. National culture strengthened the relationship between
commitment and performance and weakened the relationship between motivation and
performance.
The results of the estimation studies in Malaysia indicated that motivation had a positive and
significant effect on OCB at the level of a = 5 per cent. However, commitment had no
influence on OCB. Moderating variable 1, which represents the relationship between
organizational culture and commitment, had no intervening relationship with OCB; similar
results were obtained for moderating variables 2, 3 and 4.
The second estimation revealed a direct impact of commitment and motivation on
performance. Commitment, motivation and OCB had direct positive effects on employee
job performance. In this case, the overall moderating variables were unrelated to the
independent variables.
Research implications
This study offers some implication in both theoretical and practical. First, the Hofstede’s
dimension results for Indonesia and Malaysia are different to the result of this study. In
this study, Indonesia is more feminine and less power distance than Malaysia. Second,
the difference is observed to have an impact on the OCB relation: in this case,
commitment and motivation affects OCB in Indonesia, but not Malaysia, which
explained in conclusion. Third, between these two “serumpun” countries (both of them
have high collectivist rates) the OCB effect will be more influential. In doing work,
Indonesian and Malaysian, who have a high collectivist level, will not be fixated or
bound by the rules. Some things, especially at work, can be resolved with good
relationships among others, which is in line with the orientation of collectivism. With
maintaining good relationships with others, then people will volunteer to assist in things
that are not his responsibility or work, which refers to the context of OCB, where OCB as
behavior that “supports the social and psychological environment in which task
performance takes place” (Organ, 1997). Therefore, the OCBs in these two “serumpun”
countries, which have an equally high collectivist level, will focus more on relationships
orientation among others.
The results of this study are useful to help better understand that there are differences
between “serumpun” cultures. Moreover, the results could benefit organizations or manager
by helping them to recognize that their employees from “similar” cultural backgrounds
could behave differently at work, especially in this study is in OCB context. This study is to
highlight how OCBs is performed in two “serumpun” countries (both of which have high
collectivist rates), how these OCB affect employee performance in each country, and see
whether there is a difference impact between these two countries. In brief, the most
important specific contribution of this research is the discovery that there is difference effect
of OCB on employee performance in Indonesia and Malaysia, which can be useful for
managers working in the region.
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Corresponding author
Suharnomo Suharnomo can be contacted at: suharnomo.undip@gmail.com
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