FASHION BUSINESS

INTRODUCTION

Zanira Firdaus | 2020

 Brief Introduction
resume & contacts

Contacts Education Experience

Zanira Firdaus Institut Teknologi Bandung Graphic Design

zanirara@gmail.com Proyek Desain Neural Techologies Indonesia
082116010092 2018 2020

cnrara
@cnrara Universitas Telkom UI Design
Kriya Tekstil Mode Telkomsel
@cnraraa
2014 2019

Jewelry Design
Hellorat Project
2018

Fashion Design
AVANAVA
2014
FASHION BUSINESS
INTRODUCTION

Zanira Firdaus | 2020

 Highlights

Fashion Business
a brief introduction of fashion business

What Is Fashion Business?

what do we learn in Fashion Business Subject?
 Highlights

Fashion Business
a brief introduction of fashion business

What Is the difference between Fashion Business,

Merchandising, and Entrepeneurship?
 course

POSITIONING
How this course correspond and relate with the other courses

An entrepreneur is an individual who creates a new

business, bearing most of the risks and enjoying most of
the rewards. The entrepreneur is commonly seen as an
innovator, a source of new ideas, goods, services, and
Entre- business/or procedures.
peneurship (Investopedia, 2020)

In course context, we learn the practice of business in

entrepeneur subject.
 course

POSITIONING
How this course correspond and relate with the other courses

Fashion merchandising is the strategic analysis, marketing,

management, and distribution of fashion products in order
to maximize profits.

Fashion merchandising is the study of fashion trends to

determine merchandising strategy for a retail store or
fashion product provider. Fashion merchandiser jobs
Fashion includes; Fashion trend analysis and forecasting, Fashion
Merchandising Buying and Merchandise Price Management, Marketing
and Promotion (Lim, 2020)

In course context, we learn the practice and theory of how

to maximize a business profit.
 course

POSITIONING
How this course correspond and relate with the other courses

Fashion business intersect with entepreneurship, trend

forecasting, and fashion merchandising. In a way it sort of
bind the whole courses together. Whereas the practice is
in entrepeneurship and merchandising, Fashion business
is where you define your brand position by doing market
Trend
research and planning. The four subjects cannot be
Forecasting seperated as they closely related and affect one another.
 course

POSITIONING
How this course correspond and relate with the other courses

Fashion business intersect with

entepreneurship, trend forecasting,
and fashion merchandising. In a way
Entre- Trend
peneurship Forecasting
Fashion it sort of bind the whole courses
together. Whereas the practice is in
Business entrepeneurship and merchandi-
sing, Fashion business is where you
define your brand position by doing
market research and planning. The
four subjects cannot be seperated as
they closely related and affect one
Fashion another.

Merchandising
 target

GOALS
What is expected to be achieved from this course

Theoretical learning

Knowledge Skills

learning outcomes learning outcomes

Understanding the basic concept of Fashion Business
Knowing the concept of brand identiy and positioning
Knowing the basic of Brand Target Market
Knowing the basics of SWOT Analysis
Understanding the corelation between social media and FB
Able to perform simple market research for branding
Able to analyze brand with SWOT Method
Able to present and discuss about new phenomenon on FB
Able to create business plan to build a recognizable brand
 Guidelines

Syllabus
What we’re going to learn throughout the semester

Day Materials Method

1 Intro to Fashion Business (Pengantar Bisnis Fesyen) Lecture Presentation

2 Conventional Fashion Business (Bisnis Fesyen Konvensional) Lecture Presentation

3 Branding and Case Study (Branding dan Studi Kasus) Lecure Presentation

4 Brand Identity & Positioning (Konsep identitas brand) Lecture Presentation

5 Brand Review (review brand) Presentation & Discussion

6 Brand SWOT Analysis (Analisis SWOT Brand) Lecture presentation

7 Create a Recognizable Brand (Membuat Brand yang dikenal) Lecture Presentation

8 Midterm Exams

9 Review on Created Brands (Tinjauan ulang Brand yang telah dibuat) Discussion

10 Fashion Business amid Covid-19 (Bisnis Fesyen di Masa Covid-19) Lecture Presentation

11 Redefining Fashion Business (Pembaharuan Bisnis Fesyen) Lecture & Discussion

12 Fashion Business and Social Media (Media sosial dan Bisnis Fesyen) Lecture Presentation

13 Review on Fashion Business and Social Media (Review media sosial) Lecture & Discussion

14 Create a brand amid covid-19 (membuat brand di masa covid-19) Discussion

15 Final Exams Presentation

16 Final Exams Test

 Highlights

Thank You
a brief introduction of fashion business

Zanira Firdaus | 2020