Beruflich Dokumente
Kultur Dokumente
Present and future potential of users generated content and its role in on-line
advertising"
Retail outlet mapping of retail stores and shopping malls
Impact of buying factors on the sales of chemical goods"
Analysis of the effectiveness of branding on luxury products
A study of implementation & effectiveness of competence management
A study on changing importance of various media vehicles of advertising"
Study of factors which influence the location of retail outlet"
A study of buyer behavior towards after-sales-service of electronic products”
Effect of big box retail chains on small business"
An analysis of consumer behaviour in upgrading to conspicuous goods in
branded apparels
Study of consumer behaviour related to different bathing soap brands
The factors affecting and enhancing the brand equity of multinational
corporations in India
Study on consumer behavior with special reference to preference of brands
in cellular phones"
A study of attributes in accepting specialty pharmaceutical products among
medical practitioners
Effects of negative word of mouth communication on brand equity“
A study on motivational significance of various reward and recognition
programs"
A study on the impact of loyalty programs on consumer purchase behavior
and loyalty"
Marketing strategy adopted for selling different mobile
Market potential for turnkey conferencing
Market feasibility
Effective retail distribution in insurance
Dealership network & effectiveness of distribution system
Customer satisfaction electronic products
Customer behavior
Customer awareness
Customer preference towards promotional activities
Brand image
Comparative study on brand loyalty
Brand awareness
Channel recruitment & development
Brand preference
Customer expectations
Distribution channel
Developing marketing strategies
Distribution & promotional strategies
Effectiveness of rural distribution
Global scenario & market potential
Import consolidation
Logistics operation
Management automation
Marketing mix
Global supply chain mgt & logistics
Customer satisfaction survey
Consumer perception survey
Service quality study
Service blueprinting
Service process mapping – back stage, on-stage
Improving service quality using service blueprinting
Competition analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ dsas) in service delivery
Effectiveness of channels (on-line/ internet) in service delivery
Customer data analysis
Study of institutional markets
Effectiveness of promotion schemes
Measurement of brand awareness and brand perception
Customer loyalty study
Study of purchase influencing factors
Customer profiling
Advertising effectiveness study
Customer satisfaction survey
Consumer perception survey
Service quality study
Service blueprinting
Service process mapping – back stage, on-stage
Improving service quality using service blueprinting
Competition analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ dsas) in service delivery
Effectiveness of channels (on-line/ internet) in service delivery
Customer data analysis
Study of institutional markets
Effectiveness of promotion schemes
Measurement of brand awareness and brand perception
Customer loyalty study
Study of purchase influencing factors
Customer profiling
Advertising effectiveness study
Strategies for marketing agro products
Telemarketing advantages & disadvantages
Customer data analysis
Study of institutional markets
Effectiveness of channels ( online/ internet ) in service delivery
• marketing fundamentals
• consumer
• customer
• marketing mix
• sustainable competitive advantage
• core competency
• experience curve effects
• marketing myopia
• market segment
• target market
• business model
• value
• value chain
• value migration
• market share
• economies of scope
• end-user
• product management
• product
• product differentiation
• product life cycle management
• diffussion
• new product development
• research and development
• conjoint analysis
• Quality Function Deployment
• list of product failures
• planned obsolescence
• Crossing the Chasm
• technology lifecycle
• product line
• whole product
• product portfolio
• B.C.G. Analysis
• G.E. Multi Factoral analysis
• contribution margin analysis
• cannibalization
• product bundling
• problems with portfolio models
• positioning
• perceptual mapping
• factor analysis
• multi dimensional scaling
• discriminant analysis
• preference regression
• brand management
• brand
• brand equity
• private brand
• corporate branding
• family branding
• individual branding
• List of most frequently mentioned brands in the Billboard Top 20
• corporate identity
• trademark
• generalized trademark
• pricing
• price
• price points
• psychological pricing
• pricing objectives
• discounts and allowances
• penetration pricing
• price wars
• variable pricing and real-time pricing
• pricing for profit maximization
• price discrimination
• price skimming
• two part tariff
• price elasticity of demand
• geographical pricing and price zoning
• cost-plus pricing
• markup
• cost-plus pricing with elasticity considerations
• break even analysis
• rate of return pricing
• competitor indexing
• joint product pricing
• transfer pricing
• barter
• marketing management
• marketing plan
• strategic planning
• implementation and control
• promotion
• sales promotion
• advertising
• mind share
• mass media
• television commercial
• advertising slogan
• list of advertising slogans
• product placement
• personal selling
• sales techniques
• sales force management
• sales force management system
• publicity
• viral marketing
• undercover marketing
• public relations
• e-marketing
• personalized marketing
• permission marketing
• E-commerce
• Business to Business Electronic Commerce (B2B)
• Business to Consumer Electronic Commerce (B2C)
• Online auction business model (C2C)
• Website promotion
• Search Engine Optimization
• bricks and clicks business model
• disintermediation
• The dot com boom
• customer relationship management(CRM)systems
• web banner
• spamming
• multimedia
• distribution
• retail
• shopping mall
• department store
• list of department stores
• supermarket
• list of supermarkets
• franchising
• wholesaler
• supply chain
• supply chain management
• logistics
• logistic engineering
• shrinkage
• drop shipping
• direct marketing
• database marketing
• telemarketing
• Multi-level marketing
• Direct Marketing Association
• marketing strategies
• growth strategies
• horizontal integration
• vertical integration
• innovation strategies
• aggressiveness strategies
• P.I.M.'s study
• strategies for mature and declining markets
• market dominance strategies
• Porter generic strategies
• mass customization
• marketing warfare strategies
• offensive marketing warfare strategies
• defensive marketing warfare strategies
• flanking marketing warfare strategies
• guerrilla marketing warfare strategies
• guerrilla marketing
• consumer behaviour
• demographics
• lifestyle
• buyer decision processes
• evolution of marketing
• production orientation
• sales orientation
• marketing orientation
• personal marketing orientation
• marketing research
• qualitative marketing research
• focus group
• quantitative marketing research
• survey techniques
• questionnaire construction
• scales
• sampling
• simple random sampling
• systematic sampling
• stratified sampling
• cluster sampling
• multistage sampling
• nonprobability sampling
• experimental techniques
• observational techniques
• industry or market research
• environmental scanning
• SWOT Analysis
• competitor analysis
• ecological model of competition
• Porter 5 forces analysis
• data analysis techniques used in marketing research
• intent scale translation
• preference-rank translation
• conjoint analysis
• factor analysis
• multi dimensional scaling
• discriminant analysis
• cluster analysis
• preference regression
• services marketing
• service
• quality
• gaps analysis
• complaints handling
• experience economy
• service sector
• service mark
• criticisms of marketing