Beruflich Dokumente
Kultur Dokumente
Gowaribidnoor,
Bangalore.
Submitted
To
Chairman
Karnataka Wine Board
(A Govt. of Karnataka Undertaking)
# 78, Seetalakshmi Towers
Mission Road, Near Richmond Circle
Bangalore – 560027
Submitted
By
Gautam Kalothia
Srinivas Rao .N
Satish Chandra
Contents:
1. Introduction
2. Project at a Glance
3. Features
4. Production Facilities
5. Economic Feasibility
6. Location
7. Manufacturing Process
8. Product Mix
PROJECT AT A GLANCE
3. LOCATION : Gauribidanur,
Bangalo
re Rural
4. MAN POWER : 13 nos.
6. MEANS OF FINANCE :
7. CAPACITY UTILISATION :
Year Percentage
White Red Port Cons. Cons.
Wine Wine Wine Wine Wine
1 90 70 70 90 90
2 90 70 70 90 90
3 90 70 70 90 90
4 90 70 70 90 90
5 90 70 70 90 90
6 90 70 70 90 90
8. TURNOVER :
THE PROJECT:
LOCATION:
CLASSIFICATION OF INDUSTRY:
CONSTITUTION:
PRODUCT MIX:
The unit proposes to manufacture different types of
wine.
3. Principal Machinery :
i. Fermentation Tanks
ii. Reactor
iii. Bottling Machine
iv. Chilling Plant
v. Centrifugal Pump
vi. Destemer Machine
vii. Filter Press
viii. Generator Set
ix. Automatic Control System
x. Heat Exchanger
xi. Laboratory Equipments
PROJECT IMPLEMENTATION:
CLASSIFICATION:
CONSTITUTION:
LAND REQUIREMENTS:
FACTORY BUILDING:
It has been estimated that a total built-up area about
5000sqft.would be required. This covered area will be
suitably divided into separate tank hall, chilling plant
area, compressor room, watchmen cabins etc. the
main factory building area will be further suitably
divided into various sections depending upon the
production requirements, flow of material and
provision for future expansion without disturbing the
flow of material. It can be seen from the building plan
that the necessary provision has also been made for
Testing Laboratory, Stores, Administrative Blocks and
other sections.
ELECTRIC POWER:
• Fermentation Tanks
• Reactor
• Bottling Machine
• Chilling Plant
• Centrifugal Pump
• Destemer Machine
• Filter Press
• Generator Set
• Automatic Control System
• Heat Exchanger
• Laboratory Equipments
ELECTRIC POWER:
WATER:
MANPOWER REQUIREMENTS:
TECHNICAL KNOW-HOW:
MANUFACTURING PROCESS:
Selection of Grapes:
SELECTION OF GRAPES:
FERMENTATION:
Wine Making
White wine
White wines are harvested at the beginning of
February when their natural acidity is still high. We
prefer to harvest our Chenin Blanc around 22°B while
our Sauvignon Blanc is brought in slightly riper at
24°B.
Rosé Wine
Rosé or “Pink Wine” is made from a blend of
Cabernet Sauvignon and Shiraz fruit that is selected
in a final pruning of the vines three weeks before the
red harvest. This fruit is harvested with only 21°B of
sugar, resulting in lower alcohol wine meant to
capture the early summer flavors of fresh red berries
and watermelon.
Red Wine
Harvest of red fruit begins in late February, when
ripe mature flavors are achieved and the
concentration of flavor is sufficient to make an
intense wine of great depth. Typically the sugar will
reach 24.5°B for the Cabernet and between 25 and
26°B for the Shiraz and Zinfandel.
100 - 96 Superlative
95 - 90 Exceptional
89 - 80 Highly Recommended
79 - 70 Recommended
100 - 95 Classic
94 - 90 Outstanding
89 - 80 Good to Very Good
79 - 70 Average
69 - 60 below Average
59 - 50 Poor
Platinu 96 -
Superlative
m 100
90 -
Gold Exceptional
96
80 - Highly
Silver
89 Recommended
Bronze 70 - Recommended
79
American
U.C. Robert M. Wine Wine & Wine
Davis Parker, Jr. Spectator Spirits Competiti
on
17-20 90-100 95-100 96-100 Platinum
17-20 85-89 90-95 90-95 Gold
13-16 80-84 80-89 80-89 Silver
9-12 70-74 70-79 70-79 Bronze
5-8 na 60-69 na na
0-4 50-69 50-59 na na
CAPITAL INVESTMENTS:
SOURCES OF FUNDS:
PROFITABILITY:
MARKETING:
MARKET POTENTIAL:
Imported 37 10
(Within the 411 87.85 3.4
country)
Local 103 12
(Within the 285 25.76 8.9
state)
GENERAL OVERVIEW:
MARKETING STRATEGY:
Background
Retail stores:
Company will setup retail wine stores across the
cities to facilitate and improve the sales of wine and
wine accessories. Company will set up 2-3 stores
during 2009-2010. These stores will provide services
like free home delivery, cash & carry, easy payment
option and informing customers about our various
wines.
Internet:
Company will launch its website to provide
information on our product mix and other initiatives
and promotional activities taken by company to
promote wine like wine fest, wine tourisms, wine &
dine etc. Our website will allow people to purchase
wine online or place an order for sales. Website will
act as an enquiry counter for an outsider who is
seeking information about wine and our company.
Wine tourism:
Company will provide facility to visit our winery.
People who are interested in knowing about wine will
get chance to watch it closely. Company will make
arrangement for their stay and food at a nominal
rate. This facility will give people an extra edge to
learn about wine and its process.
PROMOTIONAL MEASURES:
Packaging:
Packaging the bottle in shape, color and the tables
with an attractive styling should catch the
consumer’s attention i.e., in formation tags around
the neck, special gift pack with colorful ribbon etc.
This aspect is going to play a very crucial role in
establishing the brand in market place.
The company also intends to introduce certain
concepts for the first time in Indian market i.e.,
Distinctive Logo, Vintage Dating, Varietals labeling,
use of Flint bottles etc.
Media:
A press release is essential at the same time where
the wine(s) are going to be distributed as free
samples. The press can also be given tasters and
also wine tasters can be invited for this press
release. The press may also be actively involved in
the educating process by having a similar guided
tour for them as suggested for the retailers.
COMPANY PROFILE
E-mail-ssrwine@yahoo.co.in
Website: - www.enoss.in
Nature of Business
1. Sudhakar Choudhry
Age : - 43 years
Academic Qualification : - Mechanical Engineer
Experience & Background:-Experience of 20 years in the food processing & continuous
process industries Out of which 10 year in Beer and Wine industry.
Involved in all the activities of winery policy movement since 2001 &
well conversant with the wine policy of Maharashtra State.
Well conversant with Marketing policies & Strategic Policies for grape
Wine Marketing.
Chief promoter of sister concern ssr wine engineers & consultants Pvt.
Ltd. Established Company in September 2003 and Executed
prestigious projects of winery.
2. Sanjay Jha
Age :- 33 years
1. Preparing of Mechanical Data Sheets from process Data sheets, preparing and checking
of Design Calculations Inducting major fabricated equipments and site fabricated tenders.
2. Technically evaluating offers, checking of sub-contractors drawings, participating in
design review meetings with customers.
3. Providing technical assistance to procurement, inspections and other department’s
trouble shooting problem at site.
Project Handled :
1. L & T – DHDS : Mathura Refineries.
2. IOTL : Tank Terminal at Navghar
3. IOTL : (JAIS)
4. Zuari Indian Oiltanking Ltd. Petroleum Storage Tanks at proposed petroleum Terminal,
Zuarinagar, Naslo, and GOA.
5. Petron – Gujrat Refineries
6. HOCL – Tank Farm
7. NIKO Resources Ltd.
8. Parekh Laboratories Bulk Drug.
9. SHV Energy North West India Ltd. Bottling Plant.
10. HLL – Instant Dry Yeast & Block Yeast.
11. HPCL – NPCB Projects.
12. HEG Ltd. Expansion of Graphite plot and 132/33 KV. Switch Yard.
13. Cadbury India Ltd.- Malanpur Phase –III Expansion
14. Cadbury India Ltd. Induri Project
15. Wyeth LRDERLE Limited.
1. Preparation of sketch for fabrication detail Drawing of pressure vessel, heat exchanger,
column, reactor, agitator, storage tanks, and rectangular tanks.
2. Preparation of standardization for spiral ladder, cage ladder, Insulation
supports etc.
3. Developing design calculation programs in Microsoft excel for various
parts like leg support, skirt supports etc.
4. Preparation of design calculation for pressure vessel, heat exchanger
etc. in software (code calc, expansion) as well as manual.
5. Preparation of plates cutting diagram for maximum work &
weight calculation for various equipments.
6. Preparation of meteorological data. Worked with quality control department
and planning department.
7. Work with marketing department helping them in estimation of
fabrication equipments.
8. Work under all consultants and third party Inspection agency like.
Chief promoter of sister concern ssr wine engineers & consultants Pvt.
Ltd. Established Company in September 2003 and Executed
prestigious projects of winery.
3. Raajeev S. Deshpande
Age : 42 Years.
Experience & Background : Total Experience of 18 years in non-ferrous & engineering industries
in Production & Marketing of products, catering to the needs of electrical, Mechanical, Chemical
Heavy equipment, Automobiles Industries etc.
Worked for ‘MICO’ Nashik, as a Planning Engineer in Plant Engineering Dept. for 1 year.
Geared up with ‘ASIA AUTOMOTIVE LTD.’ Nashik, who deals with production and
supply of non ferrous resistance welding electrodes having facilities for casting and
forging, and worked as a ‘Production Supervisor’ for 1 year and then the services were
hired by the ‘ Marketing Dept.’ where, worked as ‘Marketing Engineer’ for 5 years. As
an Engineer, in Marketing looked after the customer service, order booking and new
developmental items like welding guns. Catering to the needs of the customers in
western, eastern & southern zones.
Joined ‘INDIAN TOOLS MANUFACTURES’, Nasik, being the part of a corporate sector,
who is a pioneer in HSS cutting tools manufacturing.
Encouraged the increase in retail and the full margin sales through the establishment and
expansion of self controlled off site sales locations other than the own sales offices.
Providing complete solution for the new Wineries in Maharashtra, Karnataka and other
states, such as,
• Selection of Site
• Selection of Equipments
• Plant Lay – out
• Customer Care
• Post supply services