Department of Commerce

Bahauddin Zakariya University, Multan

Subject: Business Research Method Time Allowed: 1.45min

Instructor: Ms Farheen Zahra Hussain Date: 27 Jan, 2021
Program: M. Com Evening Max. Marks: 50(15+35)
Term: Final Term Part 2: Subjective

Please follow the instructions carefully:

1. Please provide your answer as handwritten.
2. Write your name and roll number on top of the answer sheet, which must be numbered.
3. Answer your question by providing an "answer to question 1," for example. Do not reproduce the
question, please.
4. Having finished the exam, scan it, save it with your name and roll no and send it by email at (1)
dcomexam@gmail.com and cc to (2) farheenzh@gmail.com
5. Do not submit your paper in the group. 6. The answer sheet should reach within 15 minutes after the
exam time is over.
7. Delay in submission would lead to a deduction of marks.
8. If the exam is not submitted within 15 minutes, you will be awarded zero marks
9. Teacher can penalize the students if any evidence of Unfair means is found.
10. Students are fully responsible for ensuring that all their exam scripts are sent to the exam office's
official email address and cc to the relevant course teacher. The same email should be sent to both email
addresses.
11.Students must use a black pointer so that the scan is more visible.
Q No.1 (Mark: 3+7)

Answer the following questions:

A. A field study is often more useful than a lab experiment.” Discuss this statement.
B. Below is the scenario A. Indicate how the researcher should proceed in this case; that is,
determine the following, giving reasons:
a. Type of research question (exploratory, descriptive, or causal).
b. The extent of researcher interference.
c. The study setting.
d. The research strategy.
e. The time horizon for the study.
f. The unit of analysis.
Scenario A
Mr Arshad, the owner of several restaurants is concerned about the wide differences
in their profit margins. He would like to try some incentive plans for increasing the
efficiency levels of those restaurants that lag behind. But before he actually does this, he
would like to be assured that the idea will work. He asks a researcher to help him on this
issue.

Q No.2 (Mark: 4+3+3)

A. As a manager, you have invited a research team to come in, study, and offer
suggestions on how to improve the performance of your staff. What steps will
you take to relieve staff apprehensions and worries even before the research
team sets foot in your department?
B. A disadvantage of observation is observer bias. Discuss at least two ways of
minimizing observer bias.
C. What is rapport and how is rapport established in participant observation?

Q No.3 (Mark: 5+3+3+4)

A. Explain the principles of wording, stating how these are important in
questionnaire design, citing examples not in the book.
B. What is meant by operational definition, when is it necessary, and why is it
necessary?
C. Construct a semantic differential scale to assess the properties of a particular brand of
coffee or tea.
D. Because there seems to be a trade‐off between accuracy and confidence for any
given sample size, accuracy should always be considered more important than
precision. Explain with reasons why you do or do not agree.
A. The MANQUAL-scale is formative in nature.” Comment on this statement. Explain why
it does not make sense to assess the inter item consistency of this scale.