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15e, Global Edition
Catastrophic
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Characteristics of Political Risk
Intellectual property
Copyright © 2015 Pearson Education Ltd. 3-32
Intellectual Property:
Rights and Protection
Intellectual property refers to creative
ideas, expertise, or intangible insights that
grant its owner a competitive advantage
Intellectual property rights refer to the
right to control and derive the benefits
from writing, inventions, processes, and
identifiers
no “global” patent, trademark or copyright
exists