Chittagong University Center for Business Administration

Faculty of Business Administration, University of Chittagong

Assignment on the Marketing Debate on whether

Marketing Shapes Consumer Needs or Marketing Merely
Reflects the Needs and Wants of Consumers

Course Title: Marketing Management

Course ID: 623

Submitted to

Dr. Fuad Hasan

Associate Professor
Dept. of Marketing
University of Chittagong

Submitted by

Muhammad Shafayet Jamil

ID: BG203071243
Batch: 17th (BG)

Date of Submission: 08.10.2020

 Write down two examples of Charismatic, Pragmatic, and Transformational
Leaders of Bangladesh and Mention “How Are They Said Leader."

Charismatic Leaders

A charismatic leader is generally referred to as a passionate, self-assured leader whose activities

and qualities inspire people to operate in specific ways. Several scholars have endeavored to
discover the individual distinctiveness of the charismatic leader and found five essential
characteristics: A charismatic leader possess a vision; can communicate that far-reaching goal; to
accomplish that vision, he is not afraid to take risks; has concern and compassion to the needs of
his followers, and he usually displays uncommon and exceptional behaviors. A charismatic
leader encompasses a sense of and confidence, flair, and style.

In Bangladesh's history, so many charismatic leaders played a part in protecting this nation from
aggressors and serving this country to the fullest of their abilities. Bangabandhu Sheikh Mujibur
Rahman and Mayor Annisul Huq are among two of those leaders.

Bangabandhu Sheikh Mujibur Rahman

The forces of extraordinary leadership have always molded the history of Bangladesh.
Bangabandhu Sheikh Mujibur Rahman, the nation's father, was a leader who crafted
Bangladesh's history. Sheikh Mujib's charismatic leadership united the whole country like a solid
rock under one umbrella at their moment of crisis. Bangabandhu was the Bengali people leader
and a precursor in recognizing the privileges of the deprived and subjugated people of the world.

Mujib may have been sturdy from the outside like an oyster, but his heart was the pearl inside it,
warm and affectionate, which wept to witness the general people's pain and anguish. As a symbol
of faith and love towards him, the ordinary people rewarded him with Bangabandhu's name
(friend of Bangladesh), which would later become the most well-recognized name in Bangladesh
and the world.
An excellent public speaker and a good orator, Mujib had a rich voice that could draw a million
people to his gatherings and transmit an enchantment on them as they paid attention to his
speeches for hours on end. To build a lasting impact in their minds, he would carefully pick
phrases and symbols that resonated with ordinary people's lives. The historic 7 March speech of
Bangabandhu has been often acknowledged as one of the most potent lessons worldwide among
other addresses like and Martin Luther King’s ‘I have a dream’ and the Gettysburg speech of
Abraham Lincoln’s. He eclipsed all the political leaders of his time.

Mayor Annisul Huq

Carefully brushed hair, bell-bottoms coupled with collar shirts, and a dazzling, warm smile -
Anisul Haque is a name that encourages dreams, courage, and inspiration. Long before he was
voted as the Mayor of Dhaka North City Corporation (DNCC), Annisul had a lasting impression
as a TV host in the people's hearts and minds with a BTV show called “Ontorale” from the 80s.
The host's impulsive, alluring personality made the show a staple of nationwide television
throughout that time.

As a candidate for the ruling Awami League in 2015, he was chosen mayor of DNCC, even
though he was not involved with any political party. Businessman, television anchor, and
politician - he performed a plethora of roles in his life, and he stood out in every single one of
them. Whenever he arranged an event, he would continuously seek to do something innovative
and creative. Each time a difficult situation arose, he would always apply out of the box thinking
to solve that crisis.

Annisul had a towering presence in all of his gatherings. He was friendly, affectionate, and
always engaging energetically. His loud and charismatic voice made him a unique leader among
the contemporary politicians in Bangladesh. He possessed an eternal spring of vigor and
unrelenting spirit to create a change in society. People could not help but be influenced by his
captivating qualities to come forward to revolutionize the status quo.

After assuming office, Annisul Huq boldly took many projects to further develop the quality of
life in DNCC and transform Dhaka city into a modern utopia. Even though he sounded
idealistically ambitious at times, to our wonder and joy, he had materialized many of his
initiatives that once looked unrealistic to many. Annisul spearheaded some qualitative changes
during the two and a half years that he led the DNCC. Annisul had a vision of a better future for
the city, but his aspirations came to an unexpected end as he passed away in a London Hospital
at 65.
 Pragmatic Leaders

Pragmatism is an adaptive and rational approach to leadership. When establishing strategic

objectives and goals of an organization, pragmatic leaders stress realism over idealism. Their
main concern is to determine how the organization or team is going to get the objectives
completed. They find out what the organization can accomplish and then set a strategy
specifying how it should be conducted.

In Bangladesh's history, so many pragmatic leaders have played a part in serving this state to the
fullest of their abilities. Sheikh Hasina and Dipu Moni are among those leaders who served this
nation proudly in diverse situations.

Sheikh Hasina

Bangladesh has been gradually enjoying a positive recognition because of the earnest and
persistent efforts of Prime Minister Sheikh Hasina. Through her outstanding pragmatic
leadership, Sheikh Hasina, the worthy daughter of the greatest Bangalee of all time,
Bangabandhu Sheikh Mujibur Rahman, has strengthened the nation’s impression of the world, a
noteworthy contribution to the development of the country's economy.

To face the unique challenges of this global era, the government, under Sheikh Hasina's
leadership, has taken various policies and initiatives and amended and renewed multiple laws
and regulations. Her thriving career is an outcome of years of shared relentless effort provided by
her party staff. Even her stance on suppressing blunt hate speech is based on her pragmatic
leadership approach as sometimes reckless freedom of speech results in chaos or unrest in
society.

She also holds the intuitive and political insight required to guide the nation in success and
complete her ‘Vision 2021’ of transforming the state into a Digital Bangladesh. She has
demonstrated herself as a resourceful and energetic prime minister and helped advance the
country.

She consistently focuses on doing the smart thing instead of always doing the right thing,
severely affecting society.

Dipu Moni

Last year, when Dr. Dipu Moni assumed the Minister of Education's office, there was a state of
panic concerning the leaks of questions of public examinations such as HSC and SSC, medical
admission test, etc. The previous administration failed to stop question papers' leaks, escalating
worry among examinees, parents, and teachers alike. But after taking charge of the education
ministry, she identified this specific weakness in the education system early on and took
appropriate treatment to overcome this weakness. By applying pragmatic leadership in the
education sector, Dr. Dipu Moni made enormous efforts to save our education sector from the
greedy outside forces such as coaching centers, guide publicists.
Dipu Moni recognized the lack of technical and vocational education as the primary causes of
the rising unemployment graduate in Bangladesh and took initiatives to make vocational
education compulsory next year.

This year, during the coronavirus pandemic, Dipu Moni took steps to close all educational
institutions to prevent the spread among our children. She is working on identifying what
improvements should be made to the education system during the pandemic and over. Since
offline education would be risky among the coronavirus situation, she took specific admirable
steps to provide online teaching to our students until the situation is resolved.

During a national crisis, these smart initiatives have made Dipu Moni such an exceptional
pragmatic leader in our country.
 Transformational Leaders

Transformational leadership is an approach to leadership that depends on inspiring and

influencing employees to shape a flourishing future for a business or an institution. These leaders
are usually vigorous, passionate, and inspirational. Not only are these leaders concerned and
involved in the process, but they are also focused on helping every member of the group succeed
as well.

Transformational leaders persuade and encourage their followers without micromanaging —

they believe that the trained workforce should take authority over decisions in their allocated
tasks. This leadership style motivates employees to be more creative, visionary, and discover
new solutions to specific situations. A transformational leader is more than a charismatic leader.
They enable the employees to question the established views and those set by the leader himself.

In Bangladesh, several transformational leaders contributed to the social and economic

development of the country. Dr. Muhammad Yunus and Ayman Sadiq are among those two
leaders.

Dr. Muhammad Yunus

Professor Muhammad Yunus, a social entrepreneur, and civil society leader is mostly recognized
for establishing the Grameen Bank and spearheading microcredit and microfinance notions in
our country, especially in rural areas. As a visionary, his leadership approach is parallel to that of
a transformational leader.

Muhammad Yunus has consistently sought to discover various means to remove poverty and aid
the poor and impoverished, making him a selfless leader. He started providing small loans in
1976, from his own money to poor rural women who were not eligible for traditional bank loans,
constructing what has become acknowledged as microcredit or microfinance. His works led to
the foundation of the Grameen Bank in 1983. The Grameen Bank was able to aid the poor
immensely, especially women. His concept became popular in other poor and impoverished
countries and went on to help the deprived people of those countries.
Muhammad Yunus has had a clear vision of what the world should be and grew leadership
characteristics quite early on in life. He began with an idea and reached an acceptable, realistic
solution through his audacity, dedication, and full confidence in what he was attempting to
accomplish. These characteristics can be observed in Muhammad Yunus. He had a visionary
outlook, great passion and ingenuity, and loathing for bureaucracies and formalities.

Yunus’ visionary leadership approach is also apparent through the way new employees of The
Grameen Bank are chosen and trained. Yunus believed that to comprehend the principles of what
the Grameen Bank stands for, the employee must come from underprivileged surroundings.
 Ayman Sadiq

The founder and CEO of 10 Minute School Ayman Sadiq, the largest online education platform
in Bangladesh, Ayman Sadiq, is one of our country's rising stars. Through his non-profit efforts,
he obtained widespread media and government attention in Bangladesh. 10 Minute School is the
biggest online education platform in Bangladesh, which educates more than 250,000 students
every day, and the best feature of this platform is it is entirely free of cost. This platform grants
students a virtual world where they can access the educational materials which can enable them
to mature and prosper. Any student looking to develop their skills can find in this platform
hundreds of live class sessions and smartbooks, thousands of video tutorials on all the classes of
our education system, and tens of thousands of quizzes and other educational tools intended to
reach.

Ayman started this online platform to put forth the needs of the country's students first to help
the generation of students lagging in their education due to various limitations in the present
education system. Because of him, many students who were denied educational opportunities
because of their distinct geographical locations now have access to equal educational facilities as
other students.
Under Ayman’s leadership, around a hundred work persistently to achieve their organizational
objectives. The unique fact about his employees is that they are all students. He has created a
community in which every need of students is instantly met.

As a reward for utilizing his talents to transform his community's lives, this 25-year-old IBA
graduate recently received the Queen’s Young Leader Award 2018, which acknowledges
exceptional youths from across the Commonwealth. All of these contributions have made him
one of the prominent transformational leaders of our country.