A Literature View On Production Development

Submitted BY: Muahmmad Hamza Roll No BAFM-1823

Submitted To: Mam Farheen Zahra
Subject: Business Research Methods
Introduction:
By understanding the needs and wants of your customers, and having a pulse on the
competitive nature and environment of your market, product research determines the
difference between product success and failure—both at launch and throughout
the product life cycle.
New product development(NDP) is the process of bringing a new product to market. Your
company may be involved in the process for user preferences, increasing conversions and
changes in technology use or new opportunities. Carefully consider product design (NPD) that
can save you time, money, and equipment.

A Literature View:
New food products have a high chance of market failure. To improve the chances of new product
success, a consumer-oriented approach to product development has been recommended. The approach
emphasizes the importance of an optimal fit between consumers’ needs and the new product.

Product on financial data of firms. In this study, Quality Function Deployment (QFD) methodology is
utilized for electric vehicle technology. The technology developed is a type of electric towing vehicle. A
customer-driven new product development process is utilized thanks to the QFD met

The emergent field of sustainable product development has been rapidly evolving in several academic
publications. Furthermore, sustainable product development is the basis for innovative products (and
services). The analysis begins by identifying published a studies within the last five years.

The new product development literature reflects the importance of introducing new products
in the market for the success of any sustainable business. There are numerous studies done in
the last few decades that document the relevance of NPD as a key factor in business planning,
profit performance, and overall growth of the company .
Product development as the transformation of market opportunity and a set of assumptions about
product technology into a product available for sale.

Quality production in the product development is vital to final quality of a product. Customer
requirements are foundation of quality control. Product development has to be linked with customer
demand and & Quality Characteristics.
Product development is characterized by a change in tools and organizations. Virtual reality software
improvements can support works in distributed. In order to improve distributed teamwork in product
development in the future the virtual reality can be a suitable tool.

References:
Andrijana Horvata,⁎ , Giulia Granatob , Vincenzo Foglianoa , Pieternel A. Luninga (A Food Quality and
Design Group, Department of Agrotechnology and Food Sciences), Wageningen University and Research,
, The Netherland

Serkan Altuntas , Esad Beşir Özsoy , Şıho Mor Yıldız (Technical University, Department of Industrial
Engineering) Istanbul, Turkey Cadem R & D Center

P. Carmona Marquesa, M.Januário Charmier , J. Oliveira Santos (Industrial Engineering and

Management) Universidade Lusófona, Portugal
Beckley, J. H., Paredes, D., & Lopetcharat, K. (2012). Product innovation toolbox: a field guide to
consumer understanding and research. John Wiley & Sons.
Cooper, R. G. (2000). Product innovation and technology strategy. Research Technology
Management,
Marina Larson (2017); Creativity in New Product Development; Aalborg University international Business
Economics

Martin, R. (2009). The Quality Control in NDP. Massachusetts: Harvard Business School Press
Mizuno & Akao. (1994). QFD, the Customer-driven Approach to Quality Planning and
Deployment. Quality Function Deployment.
Hans Patrick (2020), Use of Virtual Reality in product development, Ostfalia University of
Applied Science