Beruflich Dokumente
Kultur Dokumente
Mats Georgson, CEO Georgson AB, Business Strategy & Brand Management:
Brand driven organizations – how to turn theory into practice
We all know that a strong brand is important, but most organizations still have very dim views of how
brand management really should work in practice. How do you make sure there is one clear brand
strategy that guides everything from product development, R&D initiatives, and marketing
communications to customer interaction? Mats will guide us through how a complete brand
management system works in practice.
Oliver Wang, Senior Project Manager MMI Shanghai Consumer Goods Department:
Made in China – Made for China
What is really happening on the world’s largest market today? Oliver Wang gives a deep insight
market analysis of the situation on one of the most interesting markets today in the outdoor industry.
Dr. Peter Fredman, Professor in nature-based tourism at the European Tourism Research Institute
(ETOUR) and Mid-Sweden University, Campus Östersund & Dr. Mike Yuan, Professor in the School
of Outdoor Recreation, Parks and Tourism at Lakehead University, Thunder Bay, Ontario, Canada:
Booking: http://outdoorsummit.se/registration.html
Booking accommodation: www.outdoorsummit.se
Register today:
www.outdoorsummit.se/registration.html
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