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ccccccccccccccccccccccccccChallenges and opportunities of FMCD in rural marketing

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Rural Market Potential

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Challenges in Rural Marketing

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Low Literacy

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Seasonal Demand


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Äransportation

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Communication Problems

Facilities such as telephone, fax and telegram are rather poor in rural areas.

Äraditional Life

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±uying Decisions

ural consumers are cautious in buying and decisions are slow and delayed. They like to give a trial and
only after being personally satisfied, do they buy the product.

Media for Promotions

Television has made a great impact and large audience has been exposed to this medium. adio reaches
large population in rural areas at a relatively low cost. However, reach of formal media is low in rural
households; therefore, the market has to undertake specific sales promotion activities in rural areas like
participating in melas or fairs.

New tend of rural market

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Reasons for improvement of business in rural area

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Current scenario of rural market

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Durablesc -rbanc Ruralc Total (% of Rural HH)c


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FMCGsc -rbanc Ruralc Total (% of Rural HH)c


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Rural infrastructure
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°roliferation of large format ural etail Stores, which have been successful also -

* DSCL Haryali Stores

* M & M Shubh Labh Stores

* TATA / allis Kisan Kendras

* Escorts ural Stores

* Warnabazaar, Maharashtra (Annual Sale s. 40 crore

MCD S @PPERÄ NIÄ

Above the current data we can understand that the rural market is growing market. Now people are
being educated, they keep information about the national and international market. Being educated
also growing their interest to learn more. Lead the life with urban people͛s life style. They are using now
internet, watching t.v program, using mobile to contact with cities. So their develop need and wants also
increased more expectation .they want to use all technical facilities and technical improvement means
opening FMCD market and availability of products.

Now central govt taken new new project to developed rural areas and investing more money to
developed rural infrastructure, increasing school, colleges, road, hospital etc and opening new branch of
every department. Jobs will be more in rural areas; with all facilities people life style will be change more
an more. Changing life style give a hungrily of modern technology, which will bring demand of fmcd
products.

Subsidiaries of government to developed the rural business have given more scope to expend the
business ,and for it need developed communication ,by the telecom services network is working so
increasing the demand for mobile phone ,internet, computers .

 AL areas people are more depended on agriculture but now they are getting another income
sources so developing their economic condition its result can effort to bring modern technology to
their home. Lastly we can say now fmcd have a growing market in rural areas with fmcg, may have few
challenges to promote or extend the business for traditional factors but most of then we can ignore
.because life have been changed of rural people.