Media and Information

Literacy
Quarter 2 – Module 9:
Creative Content Creation
Media and Information Literacy
Alternative Delivery Mode
Quarter 2 – Module 9: Creative Content Creation
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Ronan DC. Vergara
Reviewers: Cristeta M. Arcos
Illustrator: Ronan DC. Vergara
Layout Artist: Ren Mac Mac G. Motas
Management Team: Wilfredo E. Cabral, Regional Director
Job S. Zape Jr., CLMD Chief
Elaine T. Balaogan, Regional ADM Coordinator
Fe M. Ong-ongowan, Regional Librarian
Susan DL. Oribiana, SDS
Dolorosa S. De Castro, CID Chief
Cristeta M. Arcos, EPS In Charge of LRMS

Printed in the Philippines by ________________________

Department of Education – Region IV-A CALABARZON

Office Address: Gate 2 Karangalan Village, Barangay San Isidro

Cainta, Rizal 1800
Telefax: 02-8682-5773/8684-4914/8647-7487
E-mail Address: region4a@deped.gov.ph
Media and Information
Literacy
Quarter 2 – Module 9:
Creative Content Creation
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy – Grade 12 Alternative Delivery Mode
(ADM) Module on Creative Content Creation!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.
For the learner:

Welcome to the Media and Information Literacy – Grade 12 Alternative Delivery Mode
(ADM) Module on Creative Content Creation!

The hand is one of the most symbolized parts of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.
 What I Can Do This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
 What I Need to Know

MOST ESSENTIAL LEARNING COMPETENCY

Produce a creative text-based, visual-based, audio-based, motion-based, and manipulative-
based presentation using design principle and elements

OBJECTIVES
After going through this module, you are expected to:
1. Produce a creative content based on the previously created project plan;
2. Promote Filipino values and other positive information;
3. Disseminate the created content using the most feasible means.
 What I Know

Before we discuss our final lesson, take time to do this simple puzzle that will acquaint you
with previous knowledge that you must keep in mind as you craft a creative content.

S
I T
R 1 C N
D
2 C P H

M E D I A A N D I N F O R M A T I O N L I T E R A C Y

ACROSS 1C a way in which something is usually done within a particular area or activity
2C a legal means of protecting an author's work
H common sounds that appear on screen or are used as they are

ACROSS R repeated pattern of movement, sound, and even visuals

P camera movement to track a moving subject
I anything that is native or traditional
N a system of interconnected people or things
S a typeface ideally used for posters
T a legal recognizable sign, phrase, or symbol that identifies a product or service
D camera movement that goes forward or backward
 Lesson
Crafting a Multimedia
1 Presentation
Congratulations!

You have reached the final lesson in Media and Information Literacy. This may be the last,
but this is the most substantial part of MIL. This time, I will not act as your teacher. Rather,
I will be your student, or should I say, I will be one of the thousands and possibly millions
who are eager to learn from your outputs.

The different portions of this lesson will serve as your guide in strategizing your final
presentation, so make sure you will not miss a single activity. Break a leg (but not literally)!

What’s In

What Will I Impart?

Consider yourself as an MIL expert planning for a creative a content for your student (that’s
me) and for the Filipinos of your generation, in particular, the millennials and those who
come after them. You are very passionate about spreading positivity though your creations.
List down three current social issues in the Philippines that you wish to tackle.

1. ____________________________________________________________
2. ____________________________________________________________
3. ____________________________________________________________
 What’s New

Self-Check
As creative content creator, you have to dream on and dream big. Take caution, though
because you have to stay grounded to reality. Before starting on your project, think of what
you can and what you cannot do. Check you also have to check your resources and stay
low-cost. Here are self-check questions for you to answer:

1. What are your interests? To make the task easier for you, think of something closest
to your heart. Doing so, half your work will look like one leisure activity.
2. What are your limits? Remember that we are still in the quarantine period, and we
have protocols to follow. Think about your financial limits as well. Take note of these
as you conceptualize.
3. What are your resources? Think about everything and anyone to help you realize your
goals. Do you have the necessary technical equipment, like a camera, computer, or
editing software? Are there available indigenous materials that you can use, more so,
do you have indigenous knowledge to invest on? Do you have a family member or a
friend who can collaborate with your work? Perhaps your learning facilitators can
mobilize you into groups. If that’s the case, you have to keep in mind all safety
measures and restrictions.

What is It

Some Reading Materials to Aid You

Let’s face it. You have a difficult but doable task, and you have to be wary of your greatest
enemy: time. By this time, you might be brewing something in your mind, and you are
preparing to unleash your creative juices. But then, at this time, you might still be asking
yourself what you will do and how you will do it. Allow me to share with you five articles in
crafting different creative content, namely, short film, photo essay, poster, Power Point
presentation, and vlog. These are lifted directly from the internet, so you might find some of
the tips too technical, but generally, these serve as good resource material for newbies in
the field. You may read them all or focus on just one that is most doable for you.
A. The Best Tips for Making a Short Film in a Short Amount of Time
Posted on May 10, 2019 by New York Film Academy

There are any number of reasons you might have a limited amount of time to create
a short film (even from scratch. Time is one of the most valuable resources a
filmmaker can have, so creating a short film in a crunch can be quite the challenge.

New York Film Academy has pooled advice from the chairs and faculty of our many
different departments—including Cinematography, Producing, Filmmaking, and
Digital Editing—to give a well-balanced list of offered tips and best practices for
creating the best possible short film in a short amount of time:

Story

Try to come up with a great idea that works in a few minutes. Keep the concept simple
and focused. A good logline can help you focus your idea and keep you from
wandering too far off course.

Come up with a story that can believably occur in a very short amount of time, even
ten minutes. Your actual film’s running time doesn’t need to be that long, but you
will be able to dramatize shorter events in a more grounded way.

Actors

Cast carefully. Some actors may be more comfortable with ample rehearsal time, so
make sure they know the time restrictions of your shoot.

Allow your actors to contribute. If they’re inventive, give them a chance to improvise.
Shoot takes with alternate lines of dialogue. This can be especially effective in
comedies.

When directing your actors, remember these tips:

Let your actor know what their objective in each scene is.

Make sure you and your actor are on the same page about their character and their
motivations. If you disagree, take a few minutes to discuss, listen, and compromise.

Be there for your actor. While some actors may prefer to do things their own way,
most seek and thrive on direction, even if it’s just pointing them the right way,
metaphorically speaking.
Or literally speaking! Blocking is very important not just for your framing but for the
intensity of the scene itself. Work with your actors to find the right blocking for each
scene–what feels right for them and what looks best for the camera.

Producing

Make sure your schedules are detailed out to the minute and remember that
communication between cast and crew is key. By having everyone’s contact
information and by communicating clearly where everyone is expected to be and
when, you can avoid unnecessary delays in production. Give them directions and
expected travel times to the set.

Organize your days so you can shoot several scenes in one day. If you have multiple
locations, select the key location for the day and then find your other locations in the
immediate area. Moving locations can be a killer and waste tons of time. Try to group
scenes together that use the same cast members and costumes. Be efficient in your
scheduling and don’t be afraid to shoot out of order or out of sequence. Schedule your
exteriors first—that way, if it rains you have the option of delaying those scenes until
the following day. And have a cover set (or interior) waiting to go, so you can move
inside and not lose a shooting day

Equipment

Put together an inexpensive but effective equipment list. Your story won’t be improved
with more pixels, but you also don’t want your camera breaking down in the middle
of your shoot. Test all the gear before you leave for the set.

Once you’re on location, if something breaks and has to be replaced, you’re going to
lose valuable time. Don’t be afraid to be inventive. You may not have a professional
dolly but some of the most inventive directors come up with novel solutions that
actually make their shots more interesting.

Make sure all batteries and other accessories are charged before the shoot, and spares
are being charged during the shoot. Remember, with only three days to shoot, every
minute counts and every delay needs to be avoided at all costs.
Cinematography

Don’t be afraid of using natural lights and don’t be afraid if not everything is lit and
bright. Often enough, beauty lies in the darkness. Silhouettes, high contrast,
backlighting, and dramatic shadows can create a very dynamic and powerful
cinematographic look.

When shooting a scene, start with your biggest shot first and then shoot all your
closer shots looking in the same direction. Then turn around and, again, start with
your biggest shot and work progressively closer.

Sound

Sound, on the other hand, is another issue. Bad sound is often said to be the hallmark
of amateur filmmaking. If your audience is struggling to understand what your actors
are saying, there won’t be much room left for emotional involvement. So do everything
you can, within your limitations, to get the best sound/dialogue recorded on the set.
Whoever said, “we’ll fix it in post,” must have had tons of money, so erase those words
from your vocabulary.

Keep sound in mind before you even begin filming–make sure the locations you choose
and even the story you tell will be make your sound recording as easy as possible. If
you can, have a good portion of your film dialogue free, with scenes that can use
music or non-sync sound in their stead, as sync sound will always take longer to
shoot.

Digital Editing

When working in post-production, remember it’s ok to be ruthless–do not be afraid to

cut, even if it means undoing hours of work. Always, always, always back up your
project and footage in different locations. Save often so you don’t lose any time due to
a computer error. Learn to say goodbye to your mouse and learn keyboard shortcuts
to become a faster and more efficient video editor–with only three days to make your
film, every second counts!

General Production Do’s and Don’ts

Keep your productions simple. Limit the number of cast members. Limit the number
of locations. Avoid big scenes with elaborate sets, costumes and props. Stay away
from period pieces, children and animals—they are far too unpredictable. And be as
professional as you can be. Although you may want to break the rules when it comes
to content, there’s a good reason professional shoots are organized the way they are.
The better prepared you are, the more likely you will capture your vision.
B. How to Create a Photo Essay: Step-by-Step Guide With Examples
Written by MasterClass
Last updated: Nov 8, 2020

Photo essays tell a story in pictures, and there are many different ways to style your
own photo essay. With a wide range of topics to explore, a photo essay can be thought-
provoking, emotional, funny, unsettling, or all of the above, but mostly, they should
be unforgettable.

What Is a Photo Essay?

A photographic essay is a form of visual storytelling, a way to present a narrative
through a series of images. A great photo essay is powerful, able to evoke emotion
and understanding without using words. A photo essay delivers a story using a series
of photographs and brings the viewer along your narrative journey.

4 Photo Essay Examples

There are plenty of interesting photo essay ideas that offer endless avenues to tell a
powerful photo story. Some examples of areas you could cover are:

1. Day-in-the-life photo essay: These kinds of photo essays tell the story of a day in
the life of a particular subject. They can showcase the career of a busy farmer or
struggling artist, capture parents’ daily chores and playtime with their children,
or memorialize the routine of a star high school athlete. A day-in-the-life photo
series can be emotionally evocative, giving viewers an intimate glimpse into the
world of another human being.
2. Historic site photo essay: Taking pictures of historic landmarks offers a variety of
different perspectives—the use of unique angles, depths, and lighting. The use of
drones and reflections are also useful in your quest to find the ideal vantage point
and display a variety of scenes of the same subject.
3. Behind-the-scenes photo essay: Behind-the-scenes photo essays are great ways
to capture what goes into events from start to finish. With this type of photo story,
you can see the working parts of a production and how it all moves together in
harmony.
4. Local event photo essay: Local events like fundraisers, art shows, or festivals are
great places to document a photography project. Candid photos of people working,
performing, or taking in the sights can be compiled into a photo essay along with
background objects to help paint a scene.
4 Tips for Creating a Photo Essay

Creative photography can be fun, sentimental, eye-opening, or gut-wrenching. It can

expose a truth or instill a sense of hope. With so many possibilities to share a good
photo essay, it’s important to keep the following tips in mind:

1. Do your research. There may be many types of photo essay topics available, but
that doesn’t mean your specific idea hasn’t already been tackled by a professional
photographer. Look up the best photo essays that have already been done on your
topic to make sure the narrative can be executed in a new and interesting way.
2. Follow your instincts. Take photos of everything. Overshooting can be helpful for
photojournalism. You never know what you’ll need, so the more coverage you
have, the better.
3. Only use the best images. From your lead photo to the final photo, you’re creating
a visually vivid story. However, if you use too many images, you risk diluting the
impact of your message. Only include the key photos necessary.
4. Be open-minded. Your project may evolve past its initial concept, and that’s okay.
Sometimes a photo essay evolves organically, and your job as a photojournalist is
to extract the right narrative from the images you’ve captured—even if it wasn’t
the original idea.

How to Create a Photo Essay in 7 Steps

Before you get started, think about these questions: How are you going to make it all
happen? What are the budgetary and schedule issues that you’ll have to overcome to
make the assignment work? Once you have those answers, you can start working on
a photo essay of your own. Here’s how to do it:

1. Tell a diverse, confident story. Know what you’re shooting and why. It’s important
to figure out what your message is and shoot with a purpose.
2. Make sure you have a wide variety of images. Getting a multitude of shots during
your photoshoot can ensure you’ve covered your bases. You may need a wider
angle, a close-up detail shot, or different lighting—you may even decide to steer
your photo essay in another direction altogether. With a large collection of images
to choose from, photographing everything can give you a wide pool to choose from
when compiling your photo series.
3. Be a ruthless photo editor. Your editing process should be blunt. If a shot is
beautiful but won’t work in your essay, don’t use it. However, don’t edit any images
on the same day you shoot; it’ll be easier to be objective if you let a little time pass
between shooting and editing. Learn Jimmy Chin’s photo editing tips here.
 4. Choose your top 10 images. Once a few days have passed, pick the best 100 photos
from your shoot to start with. Then, a day or more later, look at those 100 images
and narrow them down to the top 25. Finally, narrow the 25 down to the top 10
images, making sure each photo serves your original concept for the story.
5. Ask for outside input. Get a trusted, visually sophisticated friend to help you: Give
them the top 100 photos and a written description of the overall story, and let
them select what they think are the top 10 photos. Compare how their choices
align with the 10 photos you selected. Where did they differ? Ask your friend why
they chose photos that were different than yours, making sure you listen to what
they say without arguing about any of their choices; your job is to listen and
understand what they saw in the images, and why they made the choices they
did.
6. Make your final selections. Keeping in mind your discussion with your trusted
friend, make your final selections for the 10 best images that tell your story.
7. Write captions. Your final 10 images can be captioned to help enhance your visual
narrative, but it isn’t necessary. If you feel like your images could use some text,
add it. However, if you think the images can stand on their own, then you can
present them as they are.

C. 10 Tips for Perfect Poster Design

On: 8 July 2020
By: Carrie Cousins

Almost everyone has designed a poster or flier at some point. Whether it was for self-
promotion or a client, posters can be a fun way to present a message and do some
interesting things with design.

Poster design starts with a common canvas. Common poster sizes are 8.5 by 11-inch
letter (or A4), 11 by 17 inches and 22 by 34 inches. Large format poster sizes are
commonly 24 inches by 36 inches. Posters can be designed vertically or horizontally, but
are most commonly designed with a vertical orientation. Today we’re taking a look at ten
useful tips for improving your next poster design!

1. Make it Easy to Read from a Distance

The top priority of a poster is generally to expose someone to an event. Key information
should be easy to read from a distance to help draw people to the poster and create a
hierarchy in the text.
 When it comes to poster design you can think of text as having three distinct layers:

Headline: This is the main (and largest) text element in the design. It can be in
addition to an art element or it can be the art element. Opt for a readable typeface
that is interesting and demands attention.

Details: What, when, where? Answer these questions in the second level of the text.
What information does someone need to do what your poster is asking of them?
Provide the information here in a concise manner. As for sizing, there are two options
– drop the size to about half of the main headline for very clear hierarchy or continue
to use a larger size and use another technique for contrast. (The choice often depends
on other elements and importance of secondary text.)

The fine print: This one explains itself. Commonly seen on posters to promote movies,
it’s everything else that someone decided needed to be on the poster. Make it small
and keep it out of the way.

2. Amp Up the Contrast

You have one glance to grab someone’s attention with a poster. High contrast between
elements can help you do that. Forget a monotone color palette with pale gradients;
go bold with color and type options. Poster design is a great time to try a typeface or
color palette that might be too “crazy” for other projects. Experiment with it.

Think about a big color background as well. Many times poster designers start with
a white canvas. If your printer allows, use a high color background with a full bleed
to make your poster stand out from all the rest.

3. Consider Size and Location

This is important: Where is your poster going to be located? This factors in several
ways, including the size of the poster (and possibly aspect ratio), visual clutter around
the poster and will the people who see it appreciate your call to action?

Knowing where the design will live can help you make choices about how to create it.
Not only is visual contrast important within your design, it is an important external
factor as well. Think of it this way: If your poster is going to hang on a green wall, you
probably want to use a contrasting color scheme so the design does not blend into
the environment.

4. Make a Mini Version

While poster design is primarily a print project, create mini versions that can be used
in other places as well. Remember one of those basic principles of marketing – a
person needs exposure to something 20 times to remember it. The multiple poster
versions can help you accomplish just that.
5. Use One Big Visual
Whether you choose a photo, illustration or text, a dominant image is key. And just
like the text, it needs to be readable from a distance.

When designing posters, think tight — close-up crops of faces or elements, single item
illustrations, a common scene with a sharp focal point, novelty typography with high
intrigue. After you select a visual be careful about layering elements. Type and images
need to have enough contrast so that they are independently readable.

6. Use Plenty of Space

When it comes to posters, use exaggerated spacing between elements. It may look a
little funny to you at first, but the extra spacing will dramatically increase visual
impact and readability at distances.

 There are a few places where extra space can work wonders in poster design:
 Between individual letters. Tight kerning can cause letters to blur at distances.
 Between lines of text.
 Around interior margins of the canvas.
 Between elements of different types, such as images and text.
Around the most important element in the design. What do you want people to see
first?

7. Include a Call to Action

The goal of every poster is to expose people to something. Most of these “touches”
involve inviting someone to something, such as a concert or movie or another event.
For that reason, a call to action is vital. Think of it in the same way you would if
designing a call to action for a website or app – give it a high-level of prominence in
the design.

The difference from web design is that the call to action might not be as simple. (In
websites “sign up” or “email us” are common actions that you can’t get on a poster.)
The call to action is often the event information or a contact point in poster design.
Once you know what users are supposed to do when they see the poster, then you
can design the call to action. (Some designers really like elements such as QR codes
to encourage users to scan for information; only use this tool if it is popular in your
market.)

8. Create Focus with Typography

Poster design is one of those places where you can really go crazy with beautiful
typography. Some of the best posters are made with type and color, with no images
or illustrations.
 Keep the same typography principles in mind that you would with any other project
– this is not the time to use 10 fonts in one location. But do experiment with bolder,
wider, bigger typefaces that you might feel comfortable with otherwise.

Set the tone for the project with these type options. Use type that conveys an
appropriate mood for the event. You might find this challenging at first, but it can be
a quite invigorating exercise.

9. Use a Cool Printing Technique

Depending on the location and audience for your poster a cool printing technique
might be in order. There are a lot of things you can do on paper that just don’t work
on digital projects. This might be the perfect opportunity to try out something like
letterpress, screen printing, foiling or use of a UV layer.

Many of these techniques are often reserved for higher-end projects or events with a
certain level of prestige.

Talk to your printer in advance of settling on any special technique to make sure they
can make the prints at the size you need. When it comes to printing techniques, there
can be budgetary considerations as well. Some printing processes can be pricey; so
make sure you have enough wiggle room with the budget before you get started.

10. Have Fun

Poster design is a place where designers can have a lot of fun. While there are plenty
of things to think about and consider, this is an area where you can break the rules
and go a little crazy with design.

So go for it. Try something that you’ve wanted to do or take the opportunity to learn
a new technique or skill. Stretch your imagination to create something new and fresh.
The goal of a poster is to grab attention from afar; get creative!

Conclusion

In an age with so much design talk centering around websites and apps, the art of poster
design is often an afterthought. Poster design can be fun and give you plenty of room to
stretch your design muscles.

Posters can work in a variety of ways for almost any project. They are a great form of
promotion and can help expose the masses to your personal, business or client message.

D. 10 Tips for More Effective PowerPoint Presentations

Dustin Wax

“Oh no! Not another boring PowerPoint presentation! My eyes, my eyes…!!!”

How much does it suck to be in the audience for yet another drawn-out, boring, lifeless
slideshow? Worse yet, how much does it such to be the one giving it?

The truth is, bad PowerPoint happens to good people, and quite often the person giving
the presentation is just as much a victim as the poor sods listening to her or him.

Here are ten tips to help you add a little zing! to your next presentation. They are, of
course, far from comprehensive, but they’re a start. Feel free to share your own tips in
the comments.

1. Write a script.

A little planning goes a long way. Most presentations are written in PowerPoint (or some
other presentation package) without any sort of rhyme or reason.

That’s bass-ackwards. Since the point of your slides is to illustrate and expand what
you are going to say to your audience, you should know what you intend to say and then
figure out how to visualize it. Unless you are an expert at improvising, make sure you
write out or at least outline your presentation before trying to put together slides.

And make sure your script follows good storytelling conventions: give it a beginning,
middle, and end; have a clear arc that builds towards some sort of climax; make your
audience appreciate each slide but be anxious to find out what’s next; and when
possible, always leave ‘em wanting more.

2. One thing at a time, please.

At any given moment, what should be on the screen is the thing you’re talking about.
Our audience will almost instantly read every slide as soon as it’s displayed; if you have
the next four points you plan to make up there, they’ll be three steps ahead of you,
waiting for you to catch up rather than listening with interest to the point you’re making.

Plan your presentation so just one new point is displayed at any given moment. Bullet
points can be revealed one at a time as you reach them. Charts can be put on the next
slide to be referenced when you get to the data the chart displays. Your job as presenter
is to control the flow of information so that you and your audience stay in sync.

3. No paragraphs.

Where most presentations fail is that their authors, convinced they are producing some
kind of stand-alone document, put everything they want to say onto their slides, in great
big chunky blocks of text.

Congratulations. You’ve just killed a roomful of people. Cause of death: terminal

boredom poisoning.
Your slides are the illustrations for your presentation, not the presentation itself. They
should underline and reinforce what you’re saying as you give your presentation — save
the paragraphs of text for your script. PowerPoint and other presentation software have
functions to display notes onto the presenter’s screen that do not get sent to the
projector, or you can use notecards, a separate word processor document, or your
memory. Just don’t put it on the screen – and for goodness’ sake, if you do for some
reason put it on the screen, don’t stand with your back to your audience and read it
from the screen!

4. Pay attention to design.

PowerPoint and other presentation packages offer all sorts of ways to add visual “flash”
to your slides: fades, swipes, flashing text, and other annoyances are all too easy to
insert with a few mouse clicks.

Avoid the temptation to dress up your pages with cheesy effects and focus instead on
simple design basics:

Use a sans serif font for body text. Sans serifs like Arial, Helvetica, or Calibri tend to be
the easiest to read on screens.

Use decorative fonts only for slide headers, and then only if they’re easy to read.
Decorative fonts –calligraphy, German blackface, futuristic, psychotic handwriting,
flowers, art nouveau, etc. – are hard to read and should be reserved only for large
headlines at the top of the page. Better yet, stick to a classy serif font like Georgia or
Baskerville.

Put dark text on a light background. Again, this is easiest to read. If you must use a
dark background – for instance, if your company uses a standard template with a dark
background – make sure your text is quite light (white, cream, light grey, or pastels) and
maybe bump the font size up two or three notches.

Align text left or right. Centered text is harder to read and looks amateurish. Line up all
your text to a right-hand or left-hand baseline – it will look better and be easier to follow.

Avoid clutter. A headline, a few bullet points, maybe an image – anything more than that
and you risk losing your audience as they sort it all out.

5. Use images sparingly

There are two schools of thought about images in presentations. Some say they add
visual interest and keep audiences engaged; others say images are an unnecessary
distraction.
Both arguments have some merit, so in this case the best option is to split the difference:
use images only when they add important information or make an abstract point more
concrete.

While we’re on the subject, absolutely do not use PowerPoint’s built-in clipart. Anything
from Office 2003 and earlier has been seen by everyone in your audience a thousand
times – they’ve become tired, used-up clichés, and I hopefully don’t need to tell you to
avoid tired, used-up clichés in your presentations. Office 2007 and non-Office programs
have some clipart that isn’t so familiar (though it will be, and soon) but by now, the
entire concept of clipart has about run its course – it just doesn’t feel fresh and new
anymore.

6. Think outside the screen.

Remember, the slides on the screen are only part of the presentation – and not the main
part. Even though you’re liable to be presenting in a darkened room, give some thought
to your own presentation manner – how you hold yourself, what you wear, how you move
around the room. You are the focus when you’re presenting, no matter how interesting
your slides are.

7. Have a hook.

Like the best writing, the best presentation shook their audiences early and then reel
them in. Open with something surprising or intriguing, something that will get your
audience to sit up and take notice. The most powerful hooks are often those that appeal
directly to your audience’s emotions – offer them something awesome or, if it’s
appropriate, scare the pants off of them. The rest of your presentation, then, will be
effectively your promise to make the awesome thing happen, or the scary thing not to
happen.

8. Ask questions.

Questions arouse interest, pique curiosity, and engage audiences. So ask a lot of them.
Build tension by posing a question and letting your audience stew a moment before
moving to the next slide with the answer. Quiz their knowledge and then show them how
little they know. If appropriate, engage in a little question-and-answer with your
audience, with you asking the questions.

9. Modulate, modulate, modulate.

Especially when you’ve done a presentation before, it can be easy to fall into a drone,
going on and on and on and on and on with only minimal changes to your inflection.
Always speak as if you were speaking to a friend, not as if you are reading off of index
cards (even if you are). If keeping up a lively and personable tone of voice is difficult for
you when presenting, do a couple of practice run-throughs. If you still can’t get it right
and presentations are a big part of your job, take a public speaking course or join
Toastmasters.
10. Break the rules.

As with everything else, there are times when each of these rules – or any other rule you
know – won’t apply. If you know there’s a good reason to break a rule, go ahead and do
it. Rule breaking is perfectly acceptable behavior – it’s ignoring the rules or breaking
them because you just don’t know any better that leads to shoddy boring presentations
that lead to boredom, depression, psychopathic breaks, and eventually death. And you
don’t want that, do you?

E. 12 Unique Vlogging Tips for Beginners

Vlogging has become a very popular topic recently and more and more people have been
asking for vlogging tips for beginners. Before we get into it more I first just want to say
that you don’t need to become a daily vlogger to be successful. Some vloggers find
success with as little as 1 video per week, but others require 4 to 5 videos per week to
achieve the same level of success.

As a vlogger you will be responsible for keeping your YouTube channel updated
regularly, have great content, and be there when people expect to see you. This might
sound simple enough, right? Well, there is more to it than that and I want to give you
some tips for getting your vlog started.

12 Vlogging Tips for Beginners

1. Keep Your Videos Interesting

One of the very first tips that you need to know about is keeping your videos interesting.
When people do vlogging the biggest problem that they have is they don’t have enough
stuff in their life to keep their audience entertained. It is because of this that you need
to figure out ways to keep your videos interesting. Make different types of videos, get
people to vlog with you, maybe go somewhere different. Whatever you do, make your
videos interesting or people will simply stop watching.

2. Plan Activities and Promote Them

Something that people have been doing more often lately is planning special activities
and then telling their audience about that activity. For example, Roman Atwood told his
viewers that he was going to be doing a Smart Car VS. Human Challenge in the coming
days and then he did it. He planned an event and told people about it so that they would
be more interested in watching it. As you build a little bit of hype around an activity of
event you will see the initial surge of people that watch it is higher. This also provides
you with some creativity to add to your vlogs.
3. Collaborate with Other Vloggers

Collaborating with other vloggers is one of the ways that most high-profile vloggers get
their big breaks. They collaborate, which means that they are getting in front of another
person’s audience as well as their own. What happens is not only do they build up their
subscribers, but the content is usually different. When you partner with somebody to
bring new content the videos are always different. If you want to get a new style of video,
then collaborate with another vlogger and I guarantee that your style will change.

4. Ask Viewers for Recommendations

One of the hardest parts about becoming a vlogger is the fact that you are always
creating content. What kind of content though, that is what is up for debate? This is
why I strongly recommend you ask your viewers for their recommendations. When
people let you know what they want to see, it makes your job that much easier.

5. Edit Your Videos

This is probably something that you already do, but you need to go one step further.
With vlogging you must provide a lot of unique content inside your videos, which means
you can’t simply leave the video on the same clip for the entire time. Edit different angles
into the clips, use music, add in pictures, and just make your video stand out. With
vlogging, the biggest issue you will face is that too many of your videos look the same,
so spice them up a bit with edits.

6. Mix Life into Your Niche

Let’s talk about a particular vlogger, Christian Guzman. He started his YouTube channel
by talking about fitness. Now, he talks about fitness, relationships, business, and life.
When you mix your life into your vlog you will see more people actually connect with
what you are saying. He started when he was not well known, now he is very well known
all over the world. My advice is to have a video each week or every couple of weeks that
shows more about your day to day life and what you do.

7. Set a Goal for Yourself

What are your goals? Do you want to vlog every day to give people an inside look into
your life? Do you want to vlog just for the fun of it? Whatever your reasoning is, make
sure you set this as a goal. Make sure your audience knows your goals as well. The more
people know about you and what you want to accomplish, the more they will be willing
and able to help.

8. Be Consistent

Sticking to an actual publish time is the best way to get people to come back each time
you post a new video. Everybody wants to see what you have going on, but they can’t
see that if you don’t publish regularly. Now, if you publish hours or days after you
normally do then what happens is the people that came to the channel to watch your
video they might just leave and not watch for a long time.
9. Interact with Your Viewers

If you are not commenting on what other people comment, then you are missing out.
The people that commenting are adding value to your channel, so make sure you show
your appreciation to them. You don’t have to write a huge amount, but sometimes a
simple thank you is more than enough.

10. Participate in Trends

When the ice bucket challenge went viral, this would have been a good time to do this
on your channel. Another idea is to do a video about current events going on in the
world. Participate in the trends that people are doing. You don’t need to create an entire
video on these topics, but at least have a short clip in there about them.

11. Give Your Channel a Weekly Theme/Series

So many people forget about this simple trick. All you need to do is give your vlogging
channel a topic and stick to that each week. For example, Grant Cardone does something
where every Monday he answers questions on real estate. People call in with deals or
questions and he answers them live. I am not saying this same topic is going to work for
you, but you can at least try something similar to it and stick to it each week.

12. Practice, Practice, and Practice

This is a bit of an obvious one but the more you practice the better you’ll get. You can
practice how to Vlog before you even start uploading your videos on YouTube. Do not
feel rushed to upload the video, if you want to make a video that is fun to watch,
entertaining, and informative then you need to take some time, although try not to take
forever.

One way to practice is in front of a mirror, just sit and start talking. Do not take your
camera straight away. Once you’re feeling comfortable you can switch the mirror for
your camera and start recording some footage. Practice speaking into the lens and try
not to look at your screen to much while you’re recording, this will help you engage with
your viewer.

Conclusion

As you can see, vlogging entails quite a bit, but there is a lot that you can get out of it.
What you need to remember is that those people watching your videos want to see some
unique content, so above all else, unique and engaging content will always win out.
 What’s More

Your task is to produce short but meaningful multimedia content. Below are some suggested
outputs together with specifications. You may opt to do other content format, but make sure
that:
1. It contains at least two dimensions of media;
2. It should not exceed 5 minutes for audio visual project;
3. It should be cost-effective. You do not have to spend much.

DIMENSIONS OPTIONS SPECIFICATIONS SUBMISSION

PLATFORM
Text, Audio, AVP (Audio Use Power Point to create a 3 YouTube
Visual Visual to 5-minute AVP that includes
Presentation) text and visual components.
Provide applicable background
sound and music. You must be
the off-screen narrator of this
AVP. Incorporate your Schools
Division and School logo at the
beginning.
Text, Visual Digital Poster Produce 2 posters featuring a Facebook
different topic each. This must
be A4-sized in portrait
orientation. Include original
pictures and other appropriate
text and visual components.
Incorporate your School
Division and School logos.
Text, Visual Digital Photo Create an electronic portfolio of Email
Essay original pictures. Each
photograph must have text
component for more detailed
explanation. Remember that
this photo essay must have a
story appeal. You may use
PowerPoint, Publisher or any
related app. Incorporate your
Schools Division and School
logo on the first page.
Text, Visual Hand-drawn Produce 2 posters featuring a Hand-
Poster different topic each. This must delivered to
 be A4-sized in portrait your learning
orientation. Visuals must be in hubs
full color and appropriate text
must be incorporated. Include
your School Division and
School logos.
Motion, Short Film This must be 1 to 5 minutes YouTube
Audio, Visual long and must feature you as a
character. Remember to use
original or royalty free music.
Incorporate your Schools
Division and School logo at the
beginning.
Motion, Vlog This must be 1 to 5 minutes YouTube
Audio, Visual long and must feature you as
the host or on-screen narrator.
Incorporate your Schools
Division and School logo at the
beginning.

If possible, you are to upload your work in social media, so always keep in mind the copyright
terms. It is best to use original music and visuals, but you may also opt for royalty free and
Creative Commons materials.

What I Have Learned

I expect that by this time, you get a clearer idea of what you want to accomplish. Let us
return to the framework introduced in a previous lesson and fill out each row with details
of your plan.

ITEM ANSWER
THESIS STATEMENT

Take note: this is your statement, not your

topic. Decide on which of the three social
issues you have identified beforehand will
you develop into a creative content and write
down your stand on that.
Who is your expected AUDIENCE?

Generally speaking, your audience will be

the Filipino youth of your generation, but
this time write down the specifics. Think of a
particular group as your target audience. Do
they belong to a specific community, class or
sector in society? I suggest that you think of
a particular person, a friend (or basher)
perhaps, whom you wish to support or
enlighten.

What is the PURPOSE of your work?

State the reason why you want to share

your creative content. Do you wish to
inspire, correct wrong perceptions, alert
your audience about a problem, suggest a
new idea, etc.?

What is the STYLE or genre of your

content?
As the saying goes, “There are many ways
to skin a cat.” Think of the most
appropriate strategy that you will use to
communicate. Do you intend to be
humorous, tear-jerking or hard-hitting?
Do you want it to be more visual or
auditory?

What INNOVATION or new stuff will you

offer?
I want you to think always “think out of the
box.” The world is in need of fresh ideas. Get
out of your comfort zones and think of
something new in presenting your content.

What LANGUAGE will you use?

Think of the language your audience will be

most comfortable with. You may use
English, Filipino or any other Philippine
language or dialect that you find relevant to
your content.
What would be my OPTIONS?

Think of the best format of your content.

Because we are dealing with multimedia,
there must be at least 2 dimensions that you
will use. Your options are text, audio, visual,
motion and manipulatives.

What would I expect my audience to

GIVE BACK after seeing my work?

Never ever think of projects such as this as

mere compliance. That defeats the purpose
why we communicate. After viewing your
content, what will you expect your audience
to do? Also, what will be your strategy to
widen the reach of your content?
 What I Can Do

As you go over the process of crafting a creative content, you must keep track of your
realizations and learnings. Write a short journal that chronicles the challenges you
encountered, the fun moments you enjoyed, and the insights you got. Do not forget to
note down even the mistakes that you committed and the strategies you employed to
correct these. Share this to your teacher as you submit your final creative content
output.

Assessment

We’re inches away to the finish line, and usually, the final stretch is the toughest
moment of the journey. But don’t worry; we’re getting there.

Here is a checklist of what you must submit:

1. Your plan of action as shown in the “What I Have Learned” section;

2. Your short journal as stated above; and
3. Your final creative content output, which will be graded using this rubric:

Component 5 points 4 points 3 points 2 points

Completion Submitted Submitted Submitted Output is barely
of work output is output bears output is only completed.
complete. signs of partial half-completed.
incompletion
Form The various The The components The components
components components are are satisfactory have much room
are executed well but with major for improvement.
masterfully but with minor corrections.
executed corrections.
and
flawless.

Content Content is Content is Content is Content presents

correct, correct, well- correct but not a misinformation.
well- developed but fully presented
developed not compatible and is not
and with its form. compatible with
compatible its form.
Engagement with its
The output Generally, the The output lacks The output is
form.
is highly output is impact. mediocre.
engaging satisfactory but
and is less engaging.
worth
sharing.
 Additional Activities

Reflection:

Studying MIL in the New Normal has been a practical test of how much we can utilize
new media for our good. On the other hand, this has served as a challenge for teachers
and students who are experiencing digital divide. Whatever your modality is, I believe
you fully understand the highs and lows of ubiquitous learning by now, and whatever
may happen in the future, I believe that we are much more prepared to face it because
of what we have faced now.

Do I get a thumbs up or a thumbs down? Could you share with me your personal
thoughts about learning MIL in the New Normal?
And as we close this module, bring with you this wonderful quote from one of the
greatest books ever written:

“I have fought the good fight, I have finished the course,

I have kept the faith.”
2 Timothy 4:7
 What I Know
S
I A T
R C O N V E N T I O N N R
H D E S A D
Y C O P Y R I G H T H A R D S O U N D O
T A G W E E L
H N E O R M L
M E D I A A N D I N F O R M A T I O N L I T E R A C Y
I O K F R
N U K
G S
Answer Key
References
“12 Unique Vlogging Tips For Beginners.” (2020). Pro Vlogging. Retrieved on 21 November 2020
from https://provlogging.com/vlogging-tips-beginners/.

Cousins, C. (2020, July 8). 10 Tips for Perfect Poster Design. Design Shack. Retrieved on 20
November 2020 on https://designshack.net/articles/inspiration/10-tips-for-perfect-
poster-design/.

MasterClass (2020, November 8). How to Create a Photo Essay: Step-by-Step Guide With
Examples. Retrieved on 20 November 2020 from
https://www.masterclass.com/articles/how-to-create-a-photo-essay#what-is-a-photo-
essay.

New York Film Academy (2019, MAY 10). The Best Tips For Making a Short Film in a Short
Amount of Time. New York Film Academy Student Resources. Retrieved on 20
November 2020 from https://www.nyfa.edu/student-resources/best-tips-short-film-
short-amount-time/.
Wax, D. (2020). “10 Tips for More Effective PowerPoint Presentations.” Life Hack. Retrieved on
20 November 2020 from https://www.lifehack.org/articles/featured/10-tips-for-more-
effective-powerpoint-presentations.html.
For inquiries or feedback, please write or call:

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Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph