Issued: November 28, 2011

Style Guide
Standard Elements
2 | Style Guide Standard Elements
Contents
Basics
3 Foreword
6 The BCS brand steering wheel
10 Positioning
11 Claim
12 Typography and CI colors
14 The Bosch Car Service pylon
16 The Bosch Car Service icons
20 Use of the brand’s standard elements
22 Photo style for image motifs
24 Photo style for product shots
26 Photo style for garage motifs
28 Design grid and layout principle
Examples of use
30 DIN A4 ads
32 Eye-catchers
34 Joints ads
36 Local ads (portrait format)
40 Local ads (slim portrait format)
42 Local ads (landscape format)
Style Guide Standard Elements | 3
Foreword
This Style Guide for the Bosch Car Service brand ­targets The Style Guide is broken down into two parts, with this
marketing, communications and design experts at Bosch part including the basic standard elements of layout and
Car Service as well as its supporting agencies and design which are to characterize the image of the Bosch
graphic design offices. It provides an extensive overview Car Service brand in the long term. The second part in-
of the fundamentals of the Corporate Identity (CI) and troduces you to the current campaign “My car at Bosch”,
Corporate Design (CD) for the Bosch Car Service brand which is tailored to the latest medium-term goals and
and shows how they are to be used on the most impor- requirements of the brand in terms of the competition.
tant advertising materials.
46 Brochures
48 Flyers
50 Service booklets
52 Direct mailings
56 Handouts
58 Direct mailing postcards
60 Direct mailing stationery
62 Posters
63 Tension banners
64 Roll-ups
65 Sandwich boards
66 Billboards
67 Certificates
68 Mirror hang tags
69 Customer cards
70 Cups
71 Internet banners
4 | Style Guide Standard Elements Style Guide Standard Elements | 5

The brand
6 | Style Guide Standard Elements Style Guide Standard Elements | 7

The BCS brand steering wheel – Bosch Car Service – the most successful
garage concept within the independent
▶ Friendly
▶ Family-like

for a strong brand

aftermarket, based on original equipment ▶ Honest/serious
service standards. It is the best alternative ▶ Flexible
for multi-brand concepts. ▶ Responsible
▶ Communicative

The brand steering wheel is a brand management tool Like the pieces of a puzzle, the quadrants of the brand
that is designed to keep the brand firmly on the road to steering wheel complement each other. Even when not
success. It brings together all the information which is all points of the brand steering wheel can be touched
important for brand management into a single diagram. upon during contact with customers and in every type
It explains the positioning, clearly illustrates the most of communications material, none of the points can be
important benefits and their arguments and explains the violated either.
tonality of the BCS brand as well as elements of the

corporate design.
I? ce Ho
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and ho
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to
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n

Br
Why is a strong brand important
for Bosch Car Service?

fits

Ho
Bra
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o ene

w
Quality (product and

n
f

d
do
b
Io
service quality)
m

i
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I
an d
The strength of a brand has a significant influence on A strong brand, Bosch Car Service clearly distinguishes ▶ Know-how and training Br pe
at
from OE suppliers and
ar?
the market success of a company. Beyond the standard itself from independent garages in terms of quality and Wh
price and quality promise, a strong brand offers cus- positions itself confidently as an alternative to brand- workshop experts
tomers guidance and the option to create an emotional dependent authorized garages. Bosch Car Service sets ▶ Repair/service/maintenance
bond. It provides trust and reliability. Strong brands itself apart from the latter, as it is particularly close to as prescribed by the vehicle’s
offer both characteristics that clearly separate them the customer and delivers individual service as well as manufacturer use of brand-name parts
from the competition as well as benefits – thus enabling cross-brand competence in terms of maintenance and Value for money Building design
them to keep a distance from price wars and discount repair. At the same time, Bosch Car Service also lever- ▶ Reasonably priced repairs (robust, not pretentious, modern)
battles. ages the awareness, quality promise and competence ▶ Hourly rate lower than that of an authorized garage ▶ Clean
of the Bosch brand in general. ▶ Quick determination of errors via Bosch Diagnostics ▶ Color code (b/w)
▶ Geographically near (20,000 garages) ▶ Bosch Car Service
Reliability via the Bosch brand ▶ Area with brand-name products and services
▶ Positive product experience in other Training certificates
business areas (e.g. drills) Bosch testing equipment, garage is green
Customer-focused Internet appearance with garage index
▶ Services beyond the repairs Signs
Transparency (order and invoice are talked through) Local media presence
Punctual
8 | Style Guide Standard Elements Style Guide Standard Elements | 9

Standard elements of
Bosch Car Service brand
communications
10 | Style Guide Standard Elements
Positioning
With more than 15,000 garages in around 150
countries, Bosch Car Service is the world’s largest
independent garage network.
There is hardly a car which is not built with several parts
from Bosch – either as original equipment or original
spare parts. This means that Bosch has comprehensive
technical know-how, the necessary information and years-
long experience for the complete maintenance of each
vehicle. The Bosch Service Excellence Program and
permanent quality assurance also play a significant role
in offering premium quality and service at fair prices.
Bosch Car Service is not specialized in certain parts or
electronics – making it the right partner when it comes
to the complete maintenance and repair of a vehicle. A
main statement and an important factor for success which,
however, not every customer is necessarily familiar with.
To change this, we will target our communications even
more intensively in future by positioning Bosch Car
Service as an all-round talent for cars. This is communi-
cated via exaggerated statements and graphical elements
that show the entire diversity and range of car compe-
tence from Bosch Car Service.
Style Guide Standard Elements | 11
Claim
Claim
The claim clearly communicates the brand promise
and reflects the brand positioning.
The claim is to be translated for every country into
that country’s individual language and thus integrated
into the BCS pylon. It is to be centered and set in
Bosch Sans Bold.
For everything your car needs.
12 | Style Guide Standard Elements Style Guide Standard Elements | 13

CI colors
Bosch Service Blue, Bosch Service Petrol and Bosch

Typography and CI colors Service Red are the standard colors in the BCS pylon.

Headlines are to be set in Bosch Blue 100. Graphs and

diagrams can be set in Bosch Blue and Bosch Gray, for
instance.

Bosch Service Red serves as a secondary labeling

color, for example for highlighting prices or essential
core messages within copy or graphs.

Typography
Bosch Sans and Bosch Serif are tailor-made
Bosch corporate fonts which are to be used
worldwide for all media. Bosch Service Blue Bosch Service Red
69C, 34M, 0Y, 0K 0C, 100M, 100Y, 0K
Bosch Sans Condensed Bold is to be used for headlines, Pantone 279 Pantone 485
which are always to be set in Bosch Blue 100. NCS 2060 R 80 B Sikkens C4.60.40
RAL 3020
Bosch Sans Regular is to be used for copy, which NCS 1090 Y 90 R
is always to be set in black. To highlight words in
copy, Bosch Sans Bold can be used. Bosch Service Petrol Bosch Service White
91C, 12M, 0Y, 83K 0C, 0M, 0Y, 0K
Pantone 546 Sikkens 0N.00.90
Sikkens R0.2015 RAL 9010
RAL 5020 NCS 0 500 N

Bosch Sans Cond Regular Headlines

Font size Line spacing
NCS S 7020 B 10 G

11 pt. 4.8 mm

Bosch Sans Cond Bold 15 pt.

18 pt.
6.0 mm
7.2 mm
21 pt. 8.4 mm
24 pt. 9.6 mm Bosch Blue 100 Bosch Blue 50
30 pt. 12.0 mm 100C, 50M, 0Y, 55K 50C, 20M, 0Y, 25K
36 pt. 14.4 mm Pantone 295 C Pantone 652 C

Bosch Blue 75 Bosch Blue 25

Bosch Sans Regular Copy 75C, 35M, 0Y, 40K 25C, 8M, 0Y, 15K
Bosch Sans Bold Font size Line spacing Pantone 647 C Pantone 536 C
7 pt. 3.5 mm
8 pt. 4.3 mm Bosch Gray Bosch Light Gray
9 pt. 4.8 mm 0C, 0M, 0Y, 60K 0C, 0M, 0Y, 8K
10 pt. 5.3 mm Pantone Cool Gray 9 C
11 pt. 5.9 mm
14 | Style Guide Standard Elements Style Guide Standard Elements | 15

Layout measurement with white bar

See the image to the left for the proper

The Bosch Car Service pylon measurements. The white bar is always 100%.

This area is always The Bosch Service logo always has to be above
above the white bar the white bar – the pylon post is extended as
(font baseline) necessary.

For this application, the white bar

has to have a height of min. 2 or
Min. 2 max. 2.5 post widths.
post width
The Bosch Car Service pylon If the entire white bar’s total
The three-dimensional pylon gives an effect of depth Max. 2.5 height of post width 2.5 is not
and underscores the “on-site” dimension of the Bosch post width enough, the BCS pylon is placed
garages. This makes the garage genuine and completely on the white bar,
tangible places – unlike a simple company logo. which features 100% opacity. In
this case, the pylon is to be shown
The BCS logo consists of a pylon which includes the entirely within the white bar,
anchor, the Bosch Service logo, as well as Car Service 5 GU Min. which can be scaled upwards as
and the claim. (post width) ½ post width defined under “Standard layout
measurements”.
The BCS pylon has to be placed in a white space – in
Für Ihr Auto the layout, care has to be taken to ensuring that the
tun wir alles. BCS pylon is not overshadowed by other eye-catching
Für Ihr Auto
elements.
tun wir alles.
Appearance of the claim for small formats
The BCS pylon can be shown in various sizes, with the To ensure that the claim is clearly legible on
size determined by the format in which the BCS pylon small-sized formats, it can be placed next to
appears. The values given below are to be used as a the pylon (see image to the left).
BCS pylon, 4c BCS pylon, 1c, guide – in specific cases, deviations are permitted for
shades of gray design reasons.

White space
around the Format Grid unit Post width (in GU)
BCS pylon DIN A1 14.4 mm 72 mm 5
= 2 GU DIN A2 9.6 mm 57.6 mm 6
DIN A3 4.8 mm 33.6 mm 8
DIN A4 4.8 mm 24.0 mm 5
Min. DIN A5 4.8 mm 19.2 mm 4 For everything your car needs.
1 BCS Logo
DIN A6 2.4 mm 14.4 mm 6
height
DIN A7 2.4 mm 12.0 mm 5

Standard layout measurements

Within the so-called white space (½ of the post width),
there should not be any other eye-catching elements
placed in the layout.

5 GU
(Post width)
Min.
Für Ihr Auto
½ post width tun wir alles.
16 | Style Guide Standard Elements
Die Bosch Car Service icons
“Deactive” “Active” Example The BCS icons
The icons serve as compact symbols which show
the entire spectrum of services on offer.
Oil change
As a rule, the entire set of BCS icons is shown at
all times. The icons should preferably be placed
Engine service in a light-colored area. In the layout, it is essential
that the icon bar is not overshadowed by other
eye-catching elements.
Brake service
The order of the icons may not be changed.
The BCS icons can be shown as either “active”
Glass service or “deactive”.
For print image motifs, the icons are always
shown as “active”.
Battery service
For all other media: the particular BCS service
being offered is shown as “active”, while all the
Inspection other icons are shown as “deactive”.
“Active” icons are always shown in 100%.
“Deactive” icons are shown transparent, whereby
Light service
the opacity varies between 50% and 90% depending
on the background.
Tire service
Depending on the format in which the BCS icons are
shown, the BCS icons can be scaled. For DIN A4 ads,
the size is 2.5 GU. As a rule, the BCS icons are to be
shown with a size that is ½ the width of the post in
Exhaust service the BCS pylon – however, they should never be shown
smaller than 7.2 mm.
Style Guide Standard Elements | 17
Size of the BCS icons
The size of the icons generally depends on the size ½ post width,
of the pylon post being shown. An icon should have
a size that is ½ a post width.
min. 7,2 mm
This rule is valid for all formats (ads, trade fair walls,
brochures, etc.).
An icon may never be smaller than 7.2 mm and should
always be inside the motif. If this is not possible, the
icons should not be shown at all.
Horizontal depiction of the BCS icons with dividing lines
The BCS icons can be shown vertically and horizontally.
When shown horizontally, the icons feature vertical
dividing lines to separate them from one another.
The vertical dividing line between the icons should have
½ a line thickness of the icon symbol line thickness.
For “active” icons, Bosch Blue 100 is to be used.
For “deactive” icons,
the line color is 50 k.
Safety zone for print advertising
material to be cut
Some advertising material has to have a safety
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zone around the format’s edge (as a rule, 5 to
8 mm), as many advertising materials cannot be
cut precisely. To ensure that none of the
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as needed.
The independent icon
area for print advertising
material to be cut needs
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a
18 | Style Guide Standard Elements Style Guide Standard Elements | 19

“Deactive” “Active” Example Showing the icons in shades of gray “Active” icons, shown horizontally
The BCS icons can also be shown vertically and
horizontally in shades of grey.
Oil change
“Deactive” icons, shown horizontally
As with the 4c icons, the gray icons also feature
vertical dividing lines when shown horizontally
Engine service (see image to the right).

The vertical dividing lines between the icons should

Brake service
have ½ a line thickness of the icon symbol line
thickness. For “active” icons, 100 k is to be used.

Glass service
For “deactive” icons,
the line color is 50 k.

Battery service

Inspection

Safety zone for print advertising material

Light service to be cut
For advertising material which has to have
a safety zone around the format’s edge, the

Tire service
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placed within an independent gray icon area.

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Exhaust service

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The independent icon
area for print advertising
material to be cut needs
to have a safety zone.

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20 | Style Guide Standard Elements Style Guide Standard Elements | 21

Use of the brand standard elements –

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Standard elements include the claim, pylon

and icons.

In addition to the varying motifs, headlines

and copy, they are the standard elements of
every campaign and are continually applied
in line with the Bosch grid.

To ensure that the icons and pylon do not

compete with one another visually, they should
always be placed as far as possible from each
other. Therefore, the icons are always placed
top left and the BCS pylon is always bottom
right within the format.

The design grid

Ein A design grid divides – starting at the upper
left corner of the format – the layout space for
all print media.

It consists of square grid units of 4.8 x 4.8 mm,

abbreviated in the following as “GU”. For larger
formats at the PoS that should attract attention
from afar, this grid can be proportionally enlarged
(9.6 x 9.6 mm, 19.2 x 19.2 mm, etc.). For smaller
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22 | Style Guide Standard Elements Style Guide Standard Elements | 23

Photo style for image motifs

To ensure a consistent photo style for all Bosch

Car Service motifs, it is essential to adhere to the
following guidelines for photo shoots!

The campaign style

The style is to be natural, fresh and spontaneous.

The lighting is always to be with backlight, whereby

the motifs are illuminated in white. This gives a dynamic,
emotional effect.

The colors are to be striking, however always with

natural hues. All in all, the campaign is characterized
by a high proportion of white throughout, which,
together with the other style elements, gives both an
impression of clarity as well as grabs attention.
24 | Style Guide Standard Elements Style Guide Standard Elements | 25

Photo style for product shots

1

There are two options for photographing products.
As a rule, products are staged on a brushed metal back-
ground, slightly blue in color. The stage/background is
enhanced with gradations of lighting and mirror effects.
The metal background, which serves as a stage for the
products, bleeds to white going from bottom to top.
Plus, there is the option to show the product as a
cut-out with shadow.

3 4

1 Lighting 4 Natural shadow gradations

The light shines intensely and optimally molds
the shapes and surface of the objects, while
the objects are sharply focused throughout
2 White space
The motif bleeds to white, going from
bottom to top
3 Metal background
Brushed metal background with a slight
blue color
Shadow gradations that do not completely
thin out are desired on the background
5 Lightning effects
Lighting effects and flares created by the
use of separately set spotlights make the
stage/background more dynamic
26 | Style Guide Standard Elements
Photo style for garage motifs
To complement the campaign, garage motifs can be
staged and used for a number of advertising materials,
for example for brochure cover pages, flyers, leaflets,
direct mailings, etc.
These motifs are to be photographed with backlight
and have a high proportion of white. They have to
show an unmistakable likeness to the brand umbrella
campaign “For everything your car needs” in terms of
their color and lighting.
Garage details are to be used sparingly in order to
capture a simplified, striking motif.
Realistic garage scenes are to be photographed as
much as possible, whereby it is important to avoid
the use of obviously staged situations.
Style Guide Standard Elements | 27
Within the motifs, a typical Bosch Car Service master
garage technician – approx. late 40s, likeable – can play
a role.
The customers within the motif are to be in line with
the “For everything your car needs” testimonial cam-
paign guidelines.
The clothing is to clearly differentiate the customer
from the BCS employee. All models are to wear normal
casual clothing – only the Bosch Car Service employee
is wearing the appropriate garage uniform.
If vehicles are also part of the motif, they are to always
be photographed such that the car model and brand
are not recognizable.
When selecting the vehicles’ colors and the models’
clothing, please keep in mind that the motifs will be
generally varied.
28 | Style Guide Standard Elements Style Guide Standard Elements | 29

Design grid and layout principle 2

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The design grid

A design grid divides – starting at the upper-left
corner of the format – the layout space for all print
media.

It consists of square grid units of 4.8 x 4.8 mm,

abbreviated in the following as “GU”. For larger
formats at the PoS that should attract attention
from afar, this grid can be proportionally enlarged
(9.6 x 9.6 mm, 19.2 x 19.2 mm, etc.). For smaller
formats, the grid can be halved (2.4 x 2.4 mm).

4
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5 6

DIN A4 Ad 5 GU Min. 2.5 GU

(24 mm) (12 mm)

1 Grid 5 Copy
1 GU = 4.8 mm Bosch Sans Regular, 9 pt. with line spacing
2 Headline at 4.8 mm, set in black
Bosch Sans Condensed Bold, 36 pt. with line 6 URL
spacing at 14.4 mm, set in Bosch Blue 100 Bosch Sans Bold, 9 pt. with line spacing at
3 Icons 4.8 mm, set in black
2,5 GU = 12 mm, arranged vertically with left 7 Logo: pylon
spacing at 2.5 GU (12 mm) Right spacing at min. 2.5 GU (12 mm),
“Active” icons set in 100% Bosch Blue 100 with the height of the pylon variable
4 White bar As a rule, the Bosch Service logo always
100% opacity, aligned to the grid with has to appear above the white bar, with
the top height variable the pylon post adjusted in length
30 | Style Guide Standard Elements Style Guide Standard Elements | 31

Rules for ad design

Layoutaufbau und Gestaltung.
1 1 1 1

2 2 2 2
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3 3 3 3

4
Even a mild winter can be hard on car drivers. If the battery goes on strike during the first day
of frost or the cooler ruptures, you’re bound to become frustrated. The winter check by
8 9 9
10
Bosch Car Service keeps this from happening. Because it checks everything that is important
for a safe and comfortable drive during the cold time of year. It doesn’t cost the world, but
9
5 6 4
it can save you a lot of hassle. Visit www.bosch-service.com for more information.

4 4
Dolores Inc. & Co. Autoelectric KG
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Relupam Road 23
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23456 Erquelm
11
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Tel.: 0234/5 67 89 99 - 13 etum ip ex eugait alit ad tatem qui sitie modiamc onsectem dot dolummy niamco dolorp augiam. www.bosch-service.com

5
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5 12
E-mail: dolores.relupam@dolores.com
5
lummy niamco dolorp augiam. www.bosch-service.com
6 6 6
7

DIN A4 Ad with dealer address area 5 GU DIN A4 ad with QR code 5 GU DIN A4 ad with product 5 GU DIN A4 ad with garage 5 GU
Min. Min. Min. Min.
2.5 GU 2.5 GU 2.5 GU 2.5 GU

1 Grid 7 Dealer address area 11 Product shot

1 GU = 4.8 mm Bosch Sans Regular/Bold, 12/11 pt. with line Cut-out with shadow and integrated
2 Headline spacing at 5.9 mm set in black on the white bar
Bosch Sans Condensed Bold, 36 pt. with line 8 Logo: pylon 12 Garage image
spacing at 14.4 mm, set in Bosch Blue 100 Right spacing at min. 2.5 GU (12 mm). Garage as cut-out and integrated
3 Icons The BCS pylon has to be placed in a white behind the pylon
2,5 RE = 12 mm, arranged vertically with left space. The size is determined in the layout
spacing at 2.5 GU (12 mm) measurements
“Active” icons set in 100% Bosch Blue 100 9 Logo: pylon
4 White bar Right spacing at min. 2.5 GU (12 mm),
100% opacity, aligned to the grid with with the height of the pylon variable
the top height variable As a rule, the Bosch Service logo always
5 Copy has to appear above the white bar, with
Bosch Sans Regular, 9 pt. with line spacing the pylon post adjusted in length
at 4.8 mm, set in black 10 QR-Code
6 URL
Bosch Sans Bold, 9 pt. with line spacing at
4.8 mm, set in black
32 | Style Guide Standard Elements Style Guide Standard Elements | 33

Eye-catchers
Eye-catchers are always to appear in the pre-defined 1 1 1
colors. Generally, they consist of a font in white set
2 2 2
on a colored background. Eye-catchers are always to Enim inim at nullute tinci e vel Enim inim at nullute tinci e vel Enim inim at nullute tinci e vel
be aligned to the grid.
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The background colors are to be Bosch Blue 100
and Bosch Red. The font on the background is to be
Bosch Sans Bold or Bosch Sans Condensed Bold.
3 3 3

Tet pratismolore
magnim eniniates!

Bosch Sans Bold, white font

on Bosch Blue 100
7 7 7
8
4

$ 00,
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4 9 4

00
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%
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25
€ 00,00
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5
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5
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6 6 10 5

DIN A4 ad with blue eye-catcher 5 GU DIN A4 ad with blue corner eye-catcher 5 GU DIN A4 ad with red price eye-catcher 5 GU
Bosch Sans Condensed Bold, set in Min. Min. Min.
white on a Bosch Red background 2.5 GU 2.5 GU 2.5 GU

1 Grid 5 Copy 8 Blue eye-catcher

1 GU = 4.8 mm Bosch Sans Regular, 9 pt. with line Bosch Sans Bold, 8 pt. with line spacing at
%

2 Headline spacing at 4.8 mm, set in black 4.3 mm, set in white on a Bosch Blue 100
Bosch Sans Condensed Bold, 36 pt. with line 6 URL background
25

spacing at 14.4 mm, set in Bosch Blue 100 Bosch Sans Bold, 9 pt. with line 9 Blue corner eye-catcher
3 Icons spacing at 4.8 mm, set in black Bosch Sans Condensed Bold, 30 pt., set in
2.5 GU = 12 mm, arranged vertically with left 7 Logo: pylon white on a Bosch Blue 100 background
spacing at 2.5 GU (12 mm) Right spacing at min. 2.5 GU (12 mm), 10 Red price eye-catcher
“Active” icons set in 100% Bosch Blue 100 with the height of the pylon variable Bosch Sans Bold, 27 pt., set in white on
4 White bar As a rule, the Bosch Service logo always a Bosch Red background
Bosch Sans Condensed Bold, set in 100% opacity, aligned to the grid with the top has to appear above the white bar, with
white on a Bosch Blue 100 background height variable the pylon post adjusted in length
34 | Style Guide Standard Elements Style Guide Standard Elements | 35

Joint ads
A large number of offers use frames to clearly separate the outline (exception: coupon area) and have a 1
them from one another. As a rule, these frames are laid shadow on all sides, which is applied in InDesign CS3
Guaredisch melaodi in:
2
out according to the grid. All frames are placed without using “Effects” as followed:

Folau mantdh hurals esta.

3

4
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€ 49,
5 00
Z B. Fkals Falski.
Unvlaks mNaxl kajs zzgl. Amsnah
Laifjas und Umnfalsfuminate.
· Guredisch melashjre
· Fulminate estar Gungn
· Lorem Ipsumussdssung
· Guredisch melashjre
· Fulminate estar Gungn

½ GU
4
Portilo Fahrradträger Bremsflüssigkeitswechsel
der kompakteste Träger Alte Bremsflüssigkeit kann zum
€ 429,00 im Markt; Stück € 39,95 Verlust der Bremswirkung führen.
Deshalb alle 2 Jahre wechseln lassen!

7
PortiloBox
Inkl. Bremsflüssigkeit;
für PKW bis Bj. 2003

der abnehmbare Kofferraum

€ 349,00 (200 l Volumen); Stück
Bosch Bremsbeläge
€ 39,00
Z. B. für Skoda Octavia; 1,9 TD;

abnehmbare 74 kW; AXR; Bj. ab 10/05; Hinterachse;

ohne Einbau; Bremsbelag; Satz

Anhängerkupplung
€ 475,00
inkl. 13-pol. Elektrosatz;
z. B. für Golf V/VI; ohne Einbau; Stück ab

6 ½ GU
Klima-Check TÜV und AU Gutschein Gutschein ausschneiden
und zu Ihrem Bosch Service mitnehmen.

€ 19,95
Sicht-, Funktions- und Druck-
€ 89,00
Haupt- und Abgasuntersuchung

✁
prüfung zzgl. Teile und täglich bei uns im Haus
Zusatzarbeiten (In Zusammenarbeit mit einer
amtlich anerkannten
1 Liter Motulöl gratis.
Bei Durchführung einer Inspektion
Überwachungsorganisation)!
bzw. eines Ölwechsels.

Jetzt bei Ihrem Bosch Service:

25% auf Bosch
Ölwechsel
8 Innenraum-Pollenfilter € 14,95
zzgl. bei uns gekauftem
Öl/Ölfilter

1 Grid 6 Blue eye-catcher

1 GU = 9.6 mm Bosch Sans Condensed Bold, set in white 2 GU
2 Ad headline on a Bosch Blue 100 background
Fragen Sie bei einem dieser Bosch Service-Betriebe
Bosch Sans Condensed Bold, 52 pt. with line 7 Copy 9
nach Ihrem individuellen Preisangebot.
spacing at 20.8 mm, set in Bosch Blue 100 Bosch Sans Regular/Bold, 10 pt. with line
26125 Oldenburg 26125 Oldenburg 26125 Oldenburg 26125 Oldenburg
3 Icons spacing at 5.3 mm, set in black Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23

The icons are aligned at the bottom with the 8 Frames

0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13

26125 Oldenburg 26125 Oldenburg 26125 Oldenburg 26125 Oldenburg

motif and arranged vertically with left spacing Frames with shadows (see screenshot above) Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
10
at 2.5 GU (24 mm) 9 Logo: pylon
0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13

26125 Oldenburg 26125 Oldenburg 26125 Oldenburg 26125 Oldenburg

“Active” icons set in 100% Bosch Blue 100
Right spacing at min. 2.5 GU (24 mm) Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23

4 Headlines Dealer address area

0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13
10
26125 Oldenburg 26125 Oldenburg 26125 Oldenburg 26125 Oldenburg

Bosch Sans Condensed Bold, 28 pt. with line Bosch Sans Regular/Bold, 9 pt. with Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13 0441/3 04 60 11 -13
spacing at 11.2 mm, set in Bosch Blue 100 line spacing at 4.8 mm, set in black
Anfahrtsskizzen und Öffnungszeiten finden Sie unter www.bosch-service.de
5 Red price eye-catcher
Bosch Sans Condensed Bold, set in
Joint ad with dealer address area, 375 x 526 mm 5 GU
white on a Bosch Red background
Min.
2.5 GU
36 | Style Guide Standard Elements
Local ads (portrait format)
1 1 Grid
2
Duisit, sit vel dolesectem vel
dignis adit digniat. Ut utem
irillum digna conse.
3 at 4.3 mm, set in black
4 B Pate veliquis ex ea facidunt dolesse
quamet, consequipsum dolutat aute
velestio od dunt prats as lamcons.
www.bosch-service.com
5
For everything your car needs.
2-column portrait ad, 90 x 155 mm
Style Guide Standard Elements | 37
1 1
1 GU = 2.4 mm
2 Ad headline 2
Bosch Sans Condensed Bold, 16 pt. with line Duisit, sit vel dolesectem vel
spacing at 6.4 mm, set in Bosch Blue 100
dignis adit digniat. Ut utem 2
Duisit, sit vel dolesectem vel
3 Icons
3 GU = 7.2 mm, arranged vertically with left irillum digna conse. dignis adit digniat. Ut utem
spacing at 3 GU (7.2 mm) irillum digna conse.
“Active” icons set in 100% Bosch Blue 100
4 Copy
Bosch Sans Regular, 8 pt. with line spacing
3 3
5 URL
Bosch Sans Bold, 8 pt. with line spacing
at 4.3 mm, set in black
6 Logo: pylon
Right spacing at min. 3 GU (7.2 mm), with the
claim to the left, next to the pylon
4 B Pate veliquis ex ea facidunt dolesse 4 B Pate veliquis ex ea facidunt dolesse
quamet, consequipsum dolutat aute quamet, consequipsum dolutat aute
velestio od dunt prats as lamcons. velestio od dunt prats as lamcons.
www.bosch-service.com www.bosch-service.com
5 5
6 6 6
For everything your car needs. For everything your car needs.
6 GU 3 GU 6 GU 3 GU 6 GU 3 GU
2-column portrait ad with product image, 2-column portrait ad with garage image,
90 x 155 mm 90 x 155 mm
1 Grid 4 Copy
1 GU = 2.4 mm Bosch Sans Regular, 8 pt. with line
2 Ad headline spacing at 4.3 mm, set in black
Bosch Sans Condensed Bold, 16 pt. with line 5 URL
spacing at 6.4 mm, set in Bosch Blue 100 Bosch Sans Bold, 8 pt. with line
3 Icons spacing at 4.3 mm, set in black
3 GU = 7.2 mm, arranged vertically with left 6 Logo: pylon
spacing at 3 GU (7.2 mm) Right spacing at min. 3 GU (7.2 mm), with
“Active” icons set in 100% Bosch Blue 100 the claim to the left, next to the pylon
38 | Style Guide Standard Elements
1 1
2 2
Duisit, sit vel dolesectem vel
dignis adit digniat. Ut utem
irillum digna conse.
3 3
7
Tet pratismolore
magnim eniniates!
4 inklusiv Einbau; Satz
B Pate veliquis ex ea facidunt dolesse
quamet, consequipsum dolutat aute
velestio od dunt prats as lamcons. 6
5 www.bosch-service.com
For everything your car needs.
6 GU
2-column portrait ad with product image and
promotional eye-catcher, 90 x 155 mm
1 Grid
1 GU = 2.4 mm
2 Ad headline
Bosch Sans Condensed Bold, 16 pt. with line
spacing at 6.4 mm, set in Bosch Blue 100
3 Icons
3 GU = 7.2 mm, arranged vertically with
left spacing at 3 GU (7.2 mm)
“Active” icons set in 100% Bosch Blue 100
Duisit, sit vel dolesectem vel
dignis adit digniat. Ut utem
irillum digna conse.
8
%
25
4
B Pate veliquis ex ea facidunt dolesse
quamet, consequipsum dolutat aute
velestio od dunt prats as lamcons.
5 www.bosch-service.com
For everything your car needs.
3 GU
2-column portrait ad with product image and
corner eye-catcher, 90 x 155 mm
4 Copy
Bosch Sans Regular, 8 pt. with line
spacing at 4.3 mm, set in black
5 URL
Bosch Sans Bold, 8 pt. with line
spacing at 4.3 mm, set in black
6 Logo: pylon
Right spacing at min. 3 GU (7.2 mm), with
the claim to the left, next to the pylon
Style Guide Standard Elements | 39
1 1
2 2
Duisit, sit vel dolesectem vel Duisit, sit vel dolesectem vel
dignis adit digniat. Ut utem dignis adit digniat. Ut utem
irillum digna conse. irillum digna conse.
3 3
9 4 Re modo od er sum ipisi
Bosch Zündkerzen
€ 00, 00 Igna faccumm odiamco nsenisit quamco
4
9 Bosch Zündkerzen
7
6 4 facidunt dolesse
B Pate veliquis ex ea 6 € 00,00 inklusiv Einbau; Satz
6
quamet, consequipsum dolutat aute
velestio od dunt prats as lamcons. Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
5 www.bosch-service.com 10
26125 Oldenburg
0441/3 04 60 11 -13
For everything your car needs. For everything your car needs.
6 GU 3 GU 6 GU 3 GU 6 GU 3 GU
2-column portrait ad with product image and 2-column portrait ad with product image, price
price eye-catcher, 90 x 155 mm eye-catcher and dealer address, 90 x 155 mm
7 Blue eye-catcher 9 Red price eye-catcher
Bosch Sans Condensed Bold, 8 pt. with line Bosch Sans Condensed Bold, 20 pt.,
spacing at 4.3 mm, set in white on a Bosch set in white on a Bosch Red background
Blue 100 background 10
Dealer address area
8 Blue corner eye-catcher BoschSans Regular/Bold, 8 pt.
Bosch Sans Condensed Bold, 30 pt., set with line spacing at 4.3 mm
in white on a Bosch Blue 100 background
40 | Style Guide Standard Elements
Local ads (slim portrait format)
1 1
2 Lesto odo eafac
cum in ercin et
Luptat alit dupeni
am, quis nonect.
3Volore dolobortin ver sum
sanex ero commy nitdolo
bore consequis ex ea fanli
sima ipit nis duipis dipisu
eniamco nullaotin ute ting
eugiam faccum ad erosa
trud min henissim quipita.
www.bosch-service.com
4 0441/3 04 60 11 -13
8 8
4.5 GU
1 1
2 Lesto odo eafac
cum in ercin et
Luptat alit dupeni
am, quis nonect.
3Volore dolobortin ver sum
sanex ero commy nitdolo
bore consequis ex ea fanli
sima ipit nis duipis dipisu
eniamco nullaotin ute ting
eugiam faccum ad erosa
trud min henissim quipita.
www.bosch-service.com4
Kickler GmbH & Co.
Autoelektrik KG
7 eniamco nullaotin ute ting
Stubbenweg 23
26125 Oldenburg
4.5 GU
2 Lesto odo eafac
cum in ercin et
Luptat alit dupeni
am, quis nonect.
Volore dolobortin ver sum
sanex ero commy nitdolo
3bore consequis ex ea fanli
sima ipit nis duipis dipisu
Xeron consect et
5 ueratin ull diam,
qui blam feuman
mod turegwagen!
trud min henissim quipita.
www.bosch-service.com
Kickler GmbH & Co.
7 7
Autoelektrik KG
Stubbenweg 23
26125 Oldenburg
0441/3 04 60 11 -13
8 8
4.5 GU
2 Lesto odo eafac
cum in ercin et
Luptat alit dupeni
am, quis nonect.
3Volore dolobortin ver sum
sanex ero commy nitdolo
bore consequis ex ea fanli
sima ipit nis duipis dipisu
6
€ 00,
00
trud min henissim quipita.
www.bosch-service.com
Kickler GmbH & Co.
Autoelektrik KG
Stubbenweg 23
26125 Oldenburg
0441/3 04 60 11 -13
1-column portrait ad,
45 x 250 mm
4.5 GU
Style Guide Standard Elements | 41
1 Grid
1 GU = 4.8 mm
2 Headline Lesto odno
Bosch Sans Condensed Bold, eafaccum in
25 pt. with line spacing at 10 mm, ercin et eum
set in Bosch Blue 100 Luptat alit
3 Copy dupeni am,
Bosch Sans Regular, 9 pt. with line quis nonect.
spacing at 4.8 mm, set in black
4 URL
Bosch Sans Bold, 9 pt. with line 9
spacing at 4.8 mm, set in black
5 Blue eye-catcher
Bosch Sans Bold, 11 pt. with line
spacing at 5.9 mm, set in white on
a Bosch Blue 100 background
6 Red price eye-catcher
Bosch Sans Bold, 32 pt., set in
white on a Bosch Red background
7 Dealer stamp area
Bosch Sans Regular, 9 pt. with line
spacing at 4.8 mm, set in black
8 Logo: pylon
Pylon is centered
9 Negative example
Volore dolobortin ver sum
The icons are too small (6.4 mm), sanex ero commy nitdolo
as the minimum size is 7.2 mm – bore consequis ex ea fanli
sima ipit nis duipis dipisu
if this cannot be maintained, the
icons cannot be shown
eugiam faccum ad erosa
trud min henissim quipita.
www.bosch-service.com
42 | Style Guide Standard Elements Style Guide Standard Elements | 43

Local ads (landscape format)

1 1
2
Gueros nisim delenibh etum er
2
Gueros nisim delenibh etum er
3
cilit augiam ing eraestrud minim 3 cilit augiam ing eraestrud minim
iuscidunt illandre faccum vel. 6 iuscidunt illandre faccum vel. 6

4Pate veliquis ex ea facidunt dolesse velestio quamet, conse- 4Pate veliquis ex ea facidunt dolesse velestio quamet, conse-
quipsum velestio velestio dolutat aute velestio od d velestio unt quipsum velestio velestio dolutat aute velestio od d velestio unt
prats as lamcons. www.bosch-service.com prats as lamcons. www.bosch-service.com
5 5

For everything your car needs. For everything your car needs.

6 GU Small ad with product image, 225 x 67 mm 6 GU

Small ad, 225 x 67 mm
Min. 3 GU Min. 3 GU
1 Grid 4 Copy 1
2
1 GU = 2.4 mm
2 Ad headline
Bosch Sans Regular, 8 pt. with line
spacing at 4.3 mm, set in black
Gueros nisim delenibh etum er
Bosch Sans Condensed Bold, 20 pt. with line 5 URL
3
cilit augiam ing eraestrud minim
spacing at 8 mm, set in Bosch Blue 100 Bosch Sans Bold, 8 pt. with line iuscidunt illandre faccum vel. 6
3 Icons spacing at 4.3 mm, set in black
4Pate veliquis ex ea facidunt dolesse velestio quamet, conse-
3 GU = 7.2 mm, arranged horizontally 6 Logo: pylon quipsum velestio velestio dolutat aute velestio od d velestio unt
with top spacing at 3 GU (7.2 mm) Right spacing at min. 3 GU (7.2 mm), with prats as lamcons. www.bosch-service.com
5
“Active” icons set in 100% Bosch Blue 100 the claim to the left, next to the pylon

For everything your car needs.

Small ad with garage image, 225 x 67 mm 6 GU

Min. 3 GU

1 Grid 4 Copy
1 GU = 2.4 mm Bosch Sans Regular, 8 pt. with line
2 Ad headline spacing at 4.3 mm, set in black
Bosch Sans Condensed Bold, 20 pt. with line 5 URL
spacing at 8 mm, set in Bosch Blue 100 Bosch Sans Bold, 8 pt. with line
3 Icons spacing at 4.3 mm, set in black
3 GU = 7.2 mm, arranged horizontally 6 Logo: pylon
with top spacing at 3 GU (7.2 mm) Right spacing at min. 3 GU (7.2 mm), with
“Active” icons set in 100% Bosch Blue 100 the claim to the left, next to the pylon
44 | Style Guide Standard Elements Style Guide Standard Elements | 45

1 1
2
Gueros nisim delenibh etum er
2
Gueros nisim delenibh etum er
3
cilit augiam ing eraestrud minim 3
cilit augiam ing eraestrud minim
iuscidunt illandre faccum vel. 6 iuscidunt illandre faccum vel. 6
9 4
4Pate veliquis ex ea facidunt dolesse velestio quamet, conse-
€ 00,
Bosch Zündkerzen
prats as lamcons. www.bosch-service.com 00 inklusive Einbau; Satz
5
7 Tet pratismolore
magnim eniniates!
For everything your car needs. For everything your car needs.

6 GU Small ad with product image, 225 x 67 mm 6 GU

Small ad, 225 x 67 mm
Min. 3 GU Min. 3 GU
1 1
2
Gueros nisim delenibh etum er 2
Gueros nisim delenibh etum er
3
cilit augiam ing eraestrud minim 3
cilit augiam ing eraestrud minim
iuscidunt illandre faccum vel. 6 iuscidunt illandre faccum vel. 6

4Pate veliquis ex ea facidunt dolesse velestio quamet, conse- 9 10 Kickler GmbH & Co. Autoelektrik KG
quipsum velestio velestio dolutat aute velestio od d velestio unt
prats as lamcons. www.bosch-service.com
5
€ 00, 00 Stubbenweg 23
26125 Oldenburg
8 0441/3 04 60 11 -13
Bosch Zündkerzen
4 inklusive Einbau; Satz
25

25
For everything your car needs. For everything your car needs.
%

%
6 GU 6 GU
Small ad, 225 x 67 mm Small ad with product image, 225 x 67 mm
Min. 3 GU Min. 3 GU

1 Grid 4 Copy 7 Blue eye-catcher 9 Red price eye-catcher

1 GU = 2.4 mm Bosch Sans Regular, 8 pt. with line Bosch Sans Condensed Bold, 8 pt. with line Bosch Sans Bold, 20 pt., set in white
2 Ad headline spacing at 4.3 mm, set in black spacing at 4.3 mm, set in white on a Bosch on a Bosch Red background
Bosch Sans Condensed Bold, 20 pt. with line 5 URL Blue 100 background 10
Dealer address area
spacing at 8 mm, set in Bosch Blue 100 Bosch Sans Bold, 8 pt. with line 8 Blue corner eye-catcher Sans Regular/Bold, 8 pt. with line
3 Icons spacing at 4.3 mm, set in black Bosch Sans Condensed Bold, 25 pt., set in spacing at 4.3 mm
3 GU = 7.2 mm, arranged horizontally with 6 Logo: pylon white on a Bosch Blue 100 background
top spacing at 3 GU (7.2 mm) Right spacing at min. 3 GU (7.2 mm), with
“Active” icons set in 100% Bosch Blue 100 the claim to the left, next to the pylon
46 | Style Guide Standard Elements Style Guide Standard Elements | 47

Brochures
1 1 1
2 | Bosch BCS-Kommunikation 8 8 Bosch Car Service Schröder | 3

3
Sed eiusmod tempor incidunt ut labore et facipsustrud diamet lam alit lorem inis at, consed dipsu-

2 2Inspektion 2Haupt- und Abgas- 2

Rit praese delenit lum zzrit
dolore magna aliqua. Ut enim ad minim veniam, quis stion eugue delisi.

Rit praese delenit zzrit amcon nostrud exercita quat. Quis aute iure reprehenderit in
voluptate velit esse deserunt mollit anim id est laborum. Percin exer ad tis am, consecte feugait wis amconulla

untersuchung
aci tionulla faccumsan hendit lum doleniamcon vero e

amcon et, consent lore et, consent lore etue tatum.

inklusive Mobilitätsgarantie*! Ut wisi enim ad minim veniam, quis nostrud exercitation Sed eiusmod tempor incidunt ut labore et dolore magna
ullamcorper suscipit lobortis nisl ut aliquip ex ea Ed do- aliqua. Ut enim ad minim veniam, quis nostrud exercita
lobor sequamcommy niationse venim incinibh elit num quat. Quis aute iure reprehenderit in voluptate velit esse

etue tatum vel et nulput am.

quis augait prat nonsed tionsectetum at lor ad magna deserunt mollit anim id est laborum.
Für alle Modelle, schnell und faccummy nisl il del ing ex er se modiat.
preiswert beim Bosch Car Service Ut wisi enim ad minim veniam, quis nostrud exercitation
· To odiam, veraessectet er in utpat, sit laoreros ullamcorper suscipit lobortis nisl ut aliquip ex ea Ed do-

3Hauptuntersuchungen und Abgasunter- 3

suchungen können Sie bei uns schnell
und preiswert durchführen lassen.
Sed eiusmod tempor incidunt ut la-
bore et dolore magna aliqua. Ut enim
Ölwechsel
ad minim veniam, quis nostrud exer-
4 cita
laoreros am voluptat nulputpat augue
feuguer iniam diamet, sim ilisis acid-
unt nullandre mincidunt ad te faccum
quam, con verilis dolum quis etue
· am voluptat nulputpat augue feuguer iniam diamet
· ilisis acidunt nullandre mincidunt ad te faccum quam,
lobor sequamcommy niationse venim incinibh elit num
quis augait prat nonsed tionsectetum at lor ad magna
· con verilis dolum quis etue con utatum qui euguerilit faccummy nisl il del ing ex.
· lumsandre consecte faccummod dolendre digna

4 € 00,00 Die offiziellen Prüforganisationen sind Motorservice

quat. Quis aute iure reprehenderit in
voluptate velit esse deserunt mollit
regelmäßig in unserem Betrieb vor Ort. anim id est laborum.
con utatum qui euguerilit lumsandre
consecte faccummod dolendre digna
conulla facipsustrud diamet lam alit
lorem inis at, consed dipsustion eugue

3• Für alle Fabrikate und Baujahre

Fragen Sie gleich nach dem nächsten
Bremsenservice
Lorem ipsum dolor sit amet, con-
sectetur adipisici elit, sed eiusmod
delisi.

• Mit Erhalt der Hersteller- tempor incidunt ut labore et dolore Percin exer ad tis am, consecte feugait
garantie! Termin. wis amconulla aci tionulla faccumsan
Glasservice Ut wisi enim ad minim veniam, quis hendit lum doleniamcon vero e
• Nach Herstellervorgaben nostrud exercitation ullamcorper sus-
• Moderne Wertkstatt- cipit lobortis nisl ut aliquip ex ea Ed
dolobor sequamcommy niationse ve-
Ausrüstung Batterieservice
nim incinibh elit num quis augait prat
• Geschultes Personal nonsed tionsectetum at lor ad magna
faccummy nisl il del ing ex er se mo-
• Originalteil-Qualität Inspektion diat.

To odiam, veraessectet er in utpat, sit

Fachmännische Prüfung Ihres Autos –
Lichtservice
z. B. für Renault Twingo

* Unsere Mobilitätsgarantie gilt in ganz Reifenservice

Europa! Im Pannenfall im Inland und
europäischen Ausland haben Sie Anspruch
auf: Pannen-/Unfallhilfe, Bergung nach
Auspuffservice
Unfall, Abschlepp-Service, Ersatzfahrzeug,
Taxi, Übernachtung.

10
Bosch Car Service Schröder
7 5Hans Mustermann
Mustermannstraße 97
44147 Dortmund

3Pate veliquis ex ea facidunt dolesse quamet, consequipsum dolu Telefon: 0234 56 78-01
tat aute velestio od dunt prat lutpat lamcons equisisi. Gait luptat Telefax: 0234 56 78-02
etum ip ex eugait alit ad tatem qui sitie modiamc onsectem dot
www.boschmustermann.de
lummy niamco dolorp augiam. www.bosch-service.com
email: mustermann@schroeder.de DIN A4 brochure (inside page)
6

5 GU 5 GU 1
DIN A4 brochure (cover) DIN A4 brochure (back)
(24 mm) (24 mm) 4 | Bosch BCS-Kommunikation 8 8Bosch Car Service Schröder | 5

3
Lorem ipsum dolor sit amet, consectetur adipisici elit, sed

9
eiusmod tempor incidunt ut labore et dolore

Ut wisi enim ad minim veniam, quis nostrud exercitation

ullamcorper suscipit lobortis nisl ut aliquip ex ea Ed dolo-
bor sequamcommy niationse venim incinibh elit num quis

Min. 2.5 GU Min. 2.5 GU augait prat nonsed tionsectetu.

(12 mm) (12 mm)

Sed eiusmod tempor incidunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercita
quat. Quis aute iure reprehenderit in voluptate velit esse
deserunt mollit anim id est laborum.

2
Rit praese delenit zzrit amcon
1 Grid 6 White bar et, consent lore etue tatum.
1 GU = 4.8 mm 100% opacity, aligned to the grid 3 Sed eiusmod tempor incidunt ut labore et
9 8
10 dolore magna aliqua. Ut enim ad minim veniam,

2 Headline with the top height variable quis nostrud exercita quat. Quis aute iure te iure

12 11

7
6 5
reprehenderit in voluptate velit esse deserunt
mollit anim id est laborum.

Bosch Sans Condensed Bold, 7 Logo: pylon 1

4
10 9 8
3 2

Ut wisi enim ad minim veniam, quis nostrud

1 12 11

7 6 5
exercitation ullamcorper suscipit lobortis nisl

set in Bosch Blue 100 Right spacing at 2.5 GU (12 mm) 4 3 2 ut aliquip ex ea Ed dolobor sequamcommy niati-
onse venim incinibh elit num quis augait prat nte

3 Copy 8 Pagination
iure te iure te iure onsed tionsectetum at lor ad
magna faccummy nisl il del ing ex er se modiat.

Bosch Sans Regular/Bold, set in black Bosch Sans Regular, 7 pt., set in black
Dcipsustrud diamet lam alit lorem inis at, consed dipsustion eugue delisi.

Percin exer ad tis am, consecte feugait wis amconulla aci tionulla faccum-

4 Icons 9 Frame (image) 9

san hendit lum doleniamcon vero e Sed eiusmod tempor incidunt ut labore
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercita
quat. Quis aute iure reprehenderit in voluptate velit esse deserunt mollit

Arranged vertically Line thickness of 0.3 pt., set in black

anim id est laborum.

· To odiam, veraessectet er in utpat, sit laoreros

“Active” icons set in 100% Bosch Blue 100 10 Frame (offer)

· am voluptat nulputpat augue feuguer iniam diamet
· ilisis acidunt nullandre mincidunt ad te faccum quam,
· con verilis dolum quis etue con utatum qui euguerilit

5 Dealer address area Frame with shadow (see screenshot

· lumsandre consecte faccummod dolendre digna

Bosch Sans Regular/Bold, 12 pt. with for joint ads on p. 34)

Sed eiusmod tempor incidunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis no-
strud exercita quat. Quis aute iure reprehenderit

line spacing at 6.4 mm, set in black

in voluptate velit esse deserun.

DIN A4 brochure (inside page)

48 | Style Guide Standard Elements Style Guide Standard Elements | 49

Flyers (portrait format)

1 1

Rit praese delenit zzrit amcon Rit praese delenit zzrit amcon
2
2et consent lore. Rit praese delenit zzrit et, consent lore etue tatum.
2
amcon et, consent lore
etue tatum velnulput am.

Consetetur sadipscing elitr, sed diam nonumy eirmod

3Sed eiusmod tempor incidunt ut labore et dolore magna Consetetur sadipscing elitr, sed diam nonumy eirmod
tempor invidunt ut labore 4 aliqua. Ut enim ad minim veniam, quis nostrud exercita tempor invidunt ut labore
quat. Quis aute iure reprehenderit in voluptate velit esse
3 Sed eiusmod tempor incidunt ut labore et dolore magna deserunt mollit anim id est laborum. Ut wisi enim ad minim ve-
aliqua. Ut enim ad minim veniam, quis nostrud exercita niam, quis nostrud exerci
quat. Quis aute iure reprehenderit in voluptate velit esse Lorem ipsum dolor sit amet, consectetur adipisici elit, tation ullamcorper suscipit
deserunt mollit anim id est laborum. sed eiusmod tempor incidunt ut labore et dolore lobortis nisl ut aliquip ex
commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisici elit, Ut wisi enim ad minim veniam, quis nostrud exercitation
sed eiusmod tempor incidunt ut labore et dolore. ullamcorper suscipit lobortis nisl ut aliquip ex ea Duis autem vel eum iriure
dolor in hendrerit in vul-
Duis autem vel eum iriure dolor in hendrerit in vulputate putate velite esse molestie
velit esse molestie consequat, vel illum dolore eu feugiat
9Duis autem vel eum consequat, illum dolore eu
iriure dolor in hendrerit
nissim qui blandit praesent luptatum zzril delenit augue feugiat nulla facilisis. At
in vulputate velit esse. 10
sit amet, consectetuer adipiscing elit. vero eos et accusa et justo
duo dolores et rebum. Stet
5 Relupam stempel
clita kasd gubergren, sea
8 takimata.

Duis autem vel eum iriure

7 dolor hendrerit vulputate

At vero eos et accusam et just duo dolores et ea rebum.

Stetesclita kasd gubergren, no sea takimata sanctus est
Lorem ipsum dolor sit amet. Lorem ipsum. At accusam
aliquyam diam diam dolore dolo eirmod eos, et nonumy
sed tempor et et invidunt justo labore stet clita eate.
www.bosch-service.com
6

DIN long flyer (back and cover) DIN long flyer (inside pages)
4 GU
(19.2 mm) Min. 2 GU
(9.6 mm)

1 GU 4 Icons 6 URL 9 Caption

1 GU = 4.8 mm 2 GU = 9.6 mm, arranged vertically Bosch Sans Bold, 9 pt. with line Bosch Sans Regular, 7 pt. with
2 Headline with left spacing at 2 GU (9.6 mm) spacing at 4.8 mm, set in black line spacing at 3.5 mm, set in black
Bosch Sans Condensed Bold, 20 pt. with “Active” icons set in 100% Bosch Blue 100 7 White bar 10 Frame
line spacing at 8 mm, set in Bosch Blue 100 5 Dealer stamp area 100% opacity, aligned to the grid Line thickness of 0.3 pt., set in black
3 Copy Line thickness of 0.3 pt., set in 75% black with the top height variable
Bosch Sans Regular/Bold, 9 pt. with Bosch Sans Regular, 7 pt. with line spacing 8 Logo pylon
line spacing at 4.8 mm, set in black at 3.5 mm, set in black Right spacing at 2 GU (9.6 mm)
50 | Style Guide Standard Elements Style Guide Standard Elements | 51

Service booklets
1 1

5 5

4 4
6

Service booklet
3 Dealer stamp

DIN A5 service booklet (front) 4 GU DIN A5 service booklet (back)

(19.2 mm)

Min. 2 GU
(9.6 mm)

1 Grid 5 Logo: pylon

1 GU = 4.8 mm Right spacing at 2 GU (9.6 mm)
2 Icons 5 Dealer stamp area
2 GU = 9.6 mm, arranged vertically with Line thickness of 0.3 pt., set in 75% black
left spacing at 2 GU (9.6 mm) Bosch Sans Regular, 7 pt. with line spacing
“Active” icons set in 100% Bosch Blue 100 at 4.8 mm, set in black
3 Headline
Bosch Sans Condensed Bold, 35 pt. with line
spacing at 14 mm, set in Bosch Blue 100
4 White bar
100% opacity, aligned to the grid
with the top height variable
52 | Style Guide Standard Elements
Direct mailings – layout principle
Direct mailings have their own design grid. Various
themes and offers are clearly separated by the use of
frames (see joint ad on p. 34). These frames can be
scaled to various sizes, however they must be in line
with the grid. The image below shows a proposal for
laying out the frames.
9.6 mm
(2 GU)
Direct mailing, 594 x 420 mm
Style Guide Standard Elements | 53
The BCS pylon is always featured on the cover and back.
In addition, the frames have to have a minimum distance
to the BCS pylon. In specific cases, the shadows can be
left out – the dealer addresses are always free and the
frames of the motifs are also shown without a shadow.
4.8 mm 4.8 mm 9.6 mm
(1 GU) (1 GU) (2 GU)
Herzlich willkommen beim Bosch Car Service Bremsen-Service Inspektion
Für mehr Sicherheit inklusive Mobilitätsgarantie*!
Bei uns ist Ihr Fahrzeug in besten Händen. Mit mehr als 14.000 Als Werkstatt für alle Automarken beherrschen unsere
Bosch Service Werkstätten weltweit in über 130 Ländern zählen
wir zur größten freien Werkstattorganisation der Welt.
geschulten Bosch Car Service Techniker die moderne
Autotechnik und sorgen jederzeit für optimale Funktion
€ 00,00 € 00,00
der Fahrzeuge: ob TÜV-Kontrollen, Wartung, Fahrzeug-
Angebot 1 • Für alle Fabrikate und Baujahre
Wir arbeiten mit dem Know-how und der Ausrüstung von Bosch, Checks, Elektronik-Diagnosen oder jegliche andere
Bosch-Bremsscheiben • Mit Erhalt der Hersteller-
dem weltweit größten Automobileteilezulieferer. Nahezu alle Fahrzeug-Reparatur.
und Bremsbeläge in garantie!
renommierten Marken verwenden Bosch Komponenten und Tech-
bewährter Markenqualität. • Nach Herstellervorgaben
nologie in ihren aktuellen Fahrzeugmodellen. Wir freuen uns auf Ihren Besuch!
Inklusive Einbau mit • Moderne Wertkstatt-
Bremsflüssigkeitswechsel Ausrüstung
und Funktionstest • Geschultes Personal
erksta
W • Originalteil-Qualität
tt
üfte
-Quali
pr
Ge
tä
t Fachmännische Prüfung Ihres Autos –
Direct mailing, 594 x 420 mm
* durch unabhängige Prüfinstitute 8 GU € 00,00 z. B. für Renault Twingo
8 GU
regelmäßig getestet
Gray areas as an example for the
Angebot 2
Bosch-Bremsbeläge in
bewährter Markenqualität.
placing of frames without shadows 4 GU Inklusive Einbau mit
Bremsflüssigkeitswechsel
4 GU
* Unsere Mobilitätsgarantie gilt in ganz
und Funktionstest Europa! Im Pannenfall im Inland und
europäischen Ausland haben Sie Anspruch
auf: Pannen-/Unfallhilfe, Bergung nach
Unfall, Abschlepp-Service, Ersatzfahrzeug,
Taxi, Übernachtung.
Herzlich willkommen beim Bosch Car Service Bremsen-Service Inspektion Gebraucht und fit abnehmbare Haupt- und Abgas-
Für mehr Sicherheit inklusive Mobilitätsgarantie*!
Anhängerkupplung untersuchung
9 8
10
€ 00,00
12 11
7
Bei uns ist Ihr Fahrzeug in besten Händen. Mit mehr als 14.000 Als Werkstatt für alle Automarken beherrschen unsere
6 5
Bosch Service Werkstätten weltweit in über 130 Ländern zählen geschulten Bosch Car Service Techniker die moderne
€ 00,00 € 00,00 € 429,00 € 00,00
1
4
10 9 8
3 2
wir zur größten freien Werkstattorganisation der Welt. Autotechnik und sorgen jederzeit für optimale Funktion Durch unseren Rundum-Check: mehr
1 12 11
der Fahrzeuge: ob TÜV-Kontrollen, Wartung, Fahrzeug- Sicherheit und Fahrfreude mit Ihrem
7 6 5
Angebot 1 • Für alle Fabrikate und Baujahre
Wir arbeiten mit dem Know-how und der Ausrüstung von Bosch, Checks, Elektronik-Diagnosen oder jegliche andere Gebrauchtwagen. der kompakteste Träger Für alle Modelle, schnell und
Bosch-Bremsscheiben • Mit Erhalt der Hersteller- 4 3 2
dem weltweit größten Automobileteilezulieferer. Nahezu alle Fahrzeug-Reparatur. im Markt; Stück preiswert beim Bosch Car Service
und Bremsbeläge in garantie!
renommierten Marken verwenden Bosch Komponenten und Tech- • Umfassender 50 Punkte Check
bewährter Markenqualität. • Nach Herstellervorgaben
• Sichtprüfung sicherheitsrelevanter
Portilo Fahrradträger
nologie in ihren aktuellen Fahrzeugmodellen. Wir freuen uns auf Ihren Besuch! Hauptuntersuchungen und Abgasunter-
Inklusive Einbau mit • Moderne Wertkstatt-
Verschleißteile suchungen können Sie bei uns schnell
Bremsflüssigkeitswechsel Ausrüstung
• Gesamtbeurteilung Fahrzeugzustand und preiswert durchführen lassen.
und Funktionstest
€ 429,00
• Geschultes Personal
erksta Die offiziellen Prüforganisationen sind regelmäßig
W • Originalteil-Qualität
tt
Vereinbaren Sie gleich einen Termin!
üfte
in unseren Betrieben vor Ort.
-Quali
pr
Ge
tä
t Fachmännische Prüfung Ihres Autos – der kompakteste Träger
im Markt; Stück Fragen Sie gleich nach dem nächsten Termin.
* durch unabhängige Prüfinstitute
€ 00,00 z. B. für Renault Twingo
PortiloBox
regelmäßig getestet
Angebot 2
Bosch-Bremsbeläge in
bewährter Markenqualität.
€ 349,00
4.8 mm Inklusive Einbau mit
Großer Gebraucht-
9.6 mm (2 GU) 9.6 mm Example of a Bosch Example of a non-Bosch
Bremsflüssigkeitswechsel
wagen-Check
* Unsere Mobilitätsgarantie gilt in ganz der abnehmbare Kofferraum
(1 GU)
und Funktionstest Europa! Im Pannenfall im Inland und (200 l Volumen); Stück
europäischen Ausland haben Sie Anspruch
20.07. – 27.07. ganz in Ihrer Nähe
on each side (2 GU) product promotion product promotion
auf: Pannen-/Unfallhilfe, Bergung nach
Unfall, Abschlepp-Service, Ersatzfahrzeug,
Taxi, Übernachtung.
Gebraucht und fit abnehmbare Haupt- und Abgas-
Anhängerkupplung untersuchung
9 8
10
€ 00,00
12 11
7
6 5
€ 429,00 € 00,00
1
4
10 9 8
3 2
Durch unseren Rundum-Check: mehr
1 12 11
Sicherheit und Fahrfreude mit Ihrem
7 6 5
Gebrauchtwagen. der kompakteste Träger Für alle Modelle, schnell und 4 3 2
im Markt; Stück preiswert beim Bosch Car Service
 54 | Style Guide Standard Elements Style Guide Standard Elements | 55

1 1
4 4
Postwurfsendung – Tagespost Juni 2011 Postwurfsendung – Tagespost Juni 2011

Tipps & Tricks Herzlich willkommen beim Bosch Car Service Bremsen-Service Inspektion
f beim Gebrauchtwagenkauf Für mehr Sicherheit inklusive Mobilitätsgarantie*!
2 6 5
Cin utatincilit nonsecte cons Cin utatincilit nonsecte cons
Bei uns ist Ihr Fahrzeug in besten Händen. Mit mehr als 14.000 Als Werkstatt für alle Automarken beherrschen unsere
rauenssache.
6 Gebrauchtwagenkauf ist nicht nur Vertrauenssache. Bosch Service Werkstätten weltweit in über 130 Ländern zählen
wir zur größten freien Werkstattorganisation der Welt.
geschulten Bosch Car Service Techniker die moderne
Autotechnik und sorgen jederzeit für optimale Funktion
€ 00,00 € 00,00
zeug gründlich Schauen Sie sich das angebotene Fahrzeug gründlich
der Fahrzeuge: ob TÜV-Kontrollen, Wartung, Fahrzeug-

te dolortis nit aut landre dolor te dolortis nit aut landre dolor
an, bevor Sie sich entscheiden. Angebot 1 • Für alle Fabrikate und Baujahre
Wir arbeiten mit dem Know-how und der Ausrüstung von Bosch, Checks, Elektronik-Diagnosen oder jegliche andere
Bosch-Bremsscheiben • Mit Erhalt der Hersteller-
oden auf Rost, · Sichtkontrolle Karosserie und Unterboden auf Rost, dem weltweit größten Automobileteilezulieferer. Nahezu alle Fahrzeug-Reparatur.
und Bremsbeläge in garantie!
gleichmäßige Beschädigungen, Lackzustand und ungleichmäßige renommierten Marken verwenden Bosch Komponenten und Tech-

sum ilit nullan euguer sustio. sum ilit nullan euguer sustio.
bewährter Markenqualität. • Nach Herstellervorgaben
nd von Bremsen, Spaltmaße. Achten Sie auf den Zustand von Bremsen, nologie in ihren aktuellen Fahrzeugmodellen. Wir freuen uns auf Ihren Besuch!
Inklusive Einbau mit • Moderne Wertkstatt-
Reifen, Anbauteilen. Bremsflüssigkeitswechsel Ausrüstung
und Funktionstest • Geschultes Personal
erksta
nd Getriebe: · Blick unters Auto im Bereich Motor und Getriebe: W • Originalteil-Qualität

tt
egate oder am Öltropfen an der Unterseite der Aggregate oder am
8

üfte

-Quali
eparaturkosten. Erdboden. Hier drohen häufig hohe Reparaturkosten.

pr
Ge
tä
t Fachmännische Prüfung Ihres Autos –

ngsnachweise · Lassen Sie sich Reparatur- und Wartungsnachweise

* durch unabhängige Prüfinstitute
€ 00,00 z. B. für Renault Twingo

im Serviceheft zeigen. Vergleichen Sie den Km-Stand im Serviceheft regelmäßig getestet

mit dem Tacho. Angebot 2

3
Bosch-Bremsbeläge in
eit und Kühl- · Im Motorraum: Ölstand, Bremsflüssigkeit und Kühl- bewährter Markenqualität.
lstand kann auf wasserstand checken. Zu niedriger Füllstand kann auf Inklusive Einbau mit
erseite des Defekt hinweisen. Schaum auf der Unterseite des Bremsflüssigkeitswechsel
* Unsere Mobilitätsgarantie gilt in ganz
nen Defekt sein. Öleinfülldeckels kann Anzeichen für einen Defekt sein. und Funktionstest Europa! Im Pannenfall im Inland und
ei Zweifel – Wurde die Wartung vernachlässigt? Bei Zweifel – europäischen Ausland haben Sie Anspruch
auf: Pannen-/Unfallhilfe, Bergung nach
Werkstatt-Diagnose. Unfall, Abschlepp-Service, Ersatzfahrzeug,
Taxi, Übernachtung.

rauchtwagen- · Wollen Sie volle Sicherheit beim Gebrauchtwagen-

der Bosch Car kauf? Eine Werkstattorganisation wie der Bosch Car
Service hilft Ihnen gerne weiter.

Gebraucht und fit abnehmbare Haupt- und Abgas-

€ 00,00 Anhängerkupplung untersuchung
9 8
10
Cumsan euguero exercidunt acipit nullut laore.

12 11

7
5 € 00,00

6 5
€ 429,00 € 00,00

1
4
Durch unseren Rundum-Check: mehr 10 9 8
3 2

Sicherheit und Fahrfreude mit Ihrem

1 12 11

7 6 5
Modo odo dolore do cortion vendre tatumsan ut lore del dolore. Gebrauchtwagen. der kompakteste Träger Für alle Modelle, schnell und 4 3 2
im Markt; Stück preiswert beim Bosch Car Service
Orperiusto commodolor ipisi blandrem doloboreet ullaor sed
4 • Umfassender 50 Punkte Check

Sofort-Batteriewechsel Sofort-Batteriewechsel
ates. Ut wissit wisi. Giam ac.

8 Portilo Fahrradträger
• Sichtprüfung sicherheitsrelevanter Hauptuntersuchungen und Abgasunter-
Verschleißteile suchungen können Sie bei uns schnell
Original Bosch Starterbatterie inklusive Einbau Original Bosch Starterbatterie inklusive Einbau • Gesamtbeurteilung Fahrzeugzustand und preiswert durchführen lassen.

5 € 429,00
€ 00,00 € 00,00
Bosch-Batterie Bosch-Batterie Die offiziellen Prüforganisationen sind regelmäßig
Consetetur sadipscing
elitr, sed diam nonumy. 6 9 Bei diesen Bosch Service erhalten Sie unsere supergünstigen Angebote: 9 Consetetur sadipscing
elitr, sed diam nonumy.
Vereinbaren Sie gleich einen Termin!

der kompakteste Träger

in unseren Betrieben vor Ort.

im Markt; Stück Fragen Sie gleich nach dem nächsten Termin.

Südaccu GmbH Südaccu GmbH Südaccu GmbH Südaccu GmbH
Gutembergstr. 46 Gutembergstr. 46 Gutembergstr. 46 Gutembergstr. 46

PortiloBox
70000 Stuttgart 70000 Stuttgart 70000 Stuttgart 70000 Stuttgart
Telefon 0711/62 66 63 Telefon 0711/62 66 63 Telefon 0711/62 66 63 Telefon 0711/62 66 63

7
Südaccu GmbH Südaccu GmbH Südaccu GmbH Südaccu GmbH

€ 349,00
Gutembergstr. 46 Gutembergstr. 46 Gutembergstr. 46 Gutembergstr. 46
70000 Stuttgart 70000 Stuttgart 70000 Stuttgart 70000 Stuttgart

Großer Gebraucht-
Telefon 0711/62 66 63 Telefon 0711/62 66 63 Telefon 0711/62 66 63 Telefon 0711/62 66 63

10
wagen-Check
Südaccu GmbH Südaccu GmbH Südaccu GmbH Südaccu GmbH
der abnehmbare Kofferraum
Gutembergstr. 46 Gutembergstr. 46 Gutembergstr. 46 Gutembergstr. 46
70000 Stuttgart 70000 Stuttgart 70000 Stuttgart 70000 Stuttgart
(200 l Volumen); Stück
Telefon 0711/62 66 63 Telefon 0711/62 66 63 Telefon 0711/62 66 63 Telefon 0711/62 66 63
20.07. – 27.07. ganz in Ihrer Nähe
Über 1100 mal in Deutschland, Österreich und der Schweiz
www.bosch-service.de · www.bosch-service.at · www.bosch-service.ch

Direct mailing (cover), 297 x 420 mm Direct mailing (back), 297 x 420 mm Direct mailing (inside page), 594 x 420 mm
8 GU 8 GU

Min. 4 GU Min. 4 GU

1 Grid 6 Copy
1 GU = 4.8 mm Bosch Sans Regular/Bold, 12 pt. with
2 Cover headline line spacing at 6,4 mm, set in black
Bosch Sans Condensed Bold, 52 pt. with line 7 Blue eye-catcher
spacing at 20.8 mm, set in Bosch Blue 100 Bosch Sans Condensed Bold, set in
3 Icons white on a Bosch Blue 100 background.
4 GU = 19.2 mm, arranged vertically 8 Frame
with left spacing at 4 GU (19.2 mm) Frame with shadow (see screenshot
“Active” icons set in 100% Bosch Blue 100 for joint ads on p. 34)
4 Headline and subline 9 Logo: pylon
Bosch Sans Condensed Bold, Right spacing at 4 GU (19.2 mm)
36/18 pt., set in Bosch Blue 100 10
Dealer address area
5 Red price eye-catcher Bosch Sans Regular/Bold, 8 pt. with
Bosch Sans Condensed Bold, set in line spacing at 4.3 mm, set in black
white on a Bosch Red background
56 | Style Guide Standard Elements Style Guide Standard Elements | 57

Handout – design principle

9.6 mm 4.8 mm 4.8 mm 9.6 mm 1
The handout has its own design grid. Various themes (2 GU) (1 GU) (1 GU) (2 GU) 2 4
and offers are clearly separated by the use of frames
Rit praese delenit lum zzrit Hergel meruol gabermrim 1 12 11 1
12 11

10 9 8
4 3 2

10
(see joint ad on p. 34). These frames can be scaled

3 2
amcon et, consent lore

9 8
€ 00,00
7 6 5

4
7
6 5

to various sizes, however they must be in line with

etue tatum vel et nulput am.
Für alle Modelle, schnell und preiswert beim

the grid. The image to the right shows a proposal for Bosch Car Service

6
Hauptuntersuchungen und Abgasuntersuchungen
laying out the frames. können Sie bei uns schnell und preiswert durch-
führen lassen. Die offiziellen Prüforganisationen
sind regelmäßig in unseren Betrieben vor Ort.
Fragen Sie gleich nach dem nächsten Termin.

The BCS pylon is always featured on the front and

back. The BCS pylon may never be within a frame. 3 Relupam-Service Der Gerzu
In Haupt- undthe
addition, Abgas untersuchung
frames have to have a minimum 1 12 11 12 11
Für mehr Sicherheit
Benram
5
1
10 9 8
4 3 2

10

€ 00,00
3 2

9 8

distance00to the BCS pylon. In specific cases, the

7 6 5

€ 00,00
4

€ 00,
6 5

shadows
Für alle Modelle, can be
schnell und leftbeimout – the dealer addresses are
preiswert
Angebot 1
Bosch-Bremsscheiben Durch unseren Rundum-Check:
Bosch Car Service und Bremsbeläge in mehr Sicherheit und Fahrfreude
always free and the frames of the motifs are also bewährter Markenqualität. mit Ihrem Gebrauchtwagen.
Hauptuntersuchungen und Abgasuntersuchungen
4 Cumsan euguero exercidunt acipit nullut laore. Inklusive Einbau mit

shown without a shadow.

können Sie bei uns schnell und preiswert durch-
führen lassen. Die offiziellen Prüforganisationen Rit praese delenit lum zzrit Rit praese delenit lum zzrit.
Bremsflüssigkeitswechsel
und Funktionstest
• Umfassender 50 Punkte Check
• Sichtprüfung sicherheitsrel-
sind regelmäßig in unseren Betrieben vor Ort. evanter Verschleißteile

5 € 00, € 00,
Fragen Sie gleich nach dem nächsten Termin. Lorepm Muldaps de • Gesamtbeurteilung Fahrzeug-
00 Consetetur sadipscing elitr, 00 zustand
sed diam nonumy.
Angebot 2 Vereinbaren Sie gleich einen

Bremsen-Service Gebraucht Bosch-Bremsbeläge in

bewährter Markenqualität. 7
Termin!

Großer Gebraucht-
Für mehr Sicherheit
und fit
Inklusive Einbau mit
wagen-Check
Relupam gertelam Bremsflüssigkeitswechsel
und Funktionstest 20.07. – 27.07. ganz in Ihrer Nähe

€ 00,00 € 00,00
Original Bosch Starterbatterie inklusive Einbau

8
€ 00,00 6
Angebot 1 Bosch-Batterie

9
Bosch-Bremsscheiben Durch unseren Rundum-Check: Consetetur sadipscing elitr,
und Bremsbeläge in
bewährter Markenqualität.
mehr Sicherheit und Fahrfreude
mit Ihrem Gebrauchtwagen.
sed diam nonumy.
9
Inklusive Einbau mit
Bremsflüssigkeitswechsel • Umfassender 50 Punkte Check
und Funktionstest • Sichtprüfung sicherheitsrel- Südaccu GmbH
evanter Verschleißteile Gutembergstr. 46

10
• Gesamtbeurteilung Fahrzeug- 70000 Stuttgart

€ 00, 00 zustand Telefon 0711/62 66 63

Angebot 2 Vereinbaren Sie gleich einen Über 1100 mal in Deutschland, Österreich und der Schweiz
Bosch-Bremsbeläge in Termin!
bewährter Markenqualität.
www.bosch-service.de · www.bosch-service.at · www.bosch-service.ch
Inklusive Einbau mit Großer Gebraucht-
Bremsflüssigkeitswechsel wagen-Check
und Funktionstest 20.07. – 27.07. ganz in Ihrer Nähe

Handout (front), 297 x 210 mm Handout (back), 297 x 210 mm

5 GU 5 GU

13,8 mm
Min. 2.5 GU Min. 2.5 GU
Südaccu GmbH

Example
Gutembergstr. 46
of Bosch Handout, 297 x 210 mm
1 Grid 6 Copy
70000 Stuttgart
Telefon 0711/62 66 63 4.8 mm
product promotion 9.6 mm
Über 1100 mal in Deutschland, Österreich und der Schweiz (1 GU) 1 GU = 4.8 mm Bosch Sans Regular/Bold, 9 pt. with line
www.bosch-service.de · www.bosch-service.at · www.bosch-service.ch
(2 GU)
2 Cover headline spacing at 4.8 mm, set in black
Bosch Sans Condensed Bold, 38 pt. with line 7 Blue eye-catcher
spacing at 15.2 mm, set in Bosch Blue 100 Bosch Sans Condensed Bold, set in
Haupt- und Abgasuntersuchung 1 12 11 1
12 11 3 Icons white on a Bosch Blue 100 background
10 9 8
4 3 2

10
3 2

9 8

2.5 GU = 12 mm, arranged vertically 8 Frame

7 6 5
4

€ 00,00
6 5

Für alle Modelle, schnell und preiswert beim with left spacing at 2.5 GU (12 mm) Frame with shadow (see screenshot
Bosch Car Service

Hauptuntersuchungen und Abgasuntersuchungen

“Active” icons set in 100% Bosch Blue 100 for joint ads on p. 34)
können Sie bei uns schnell und preiswert durch-
führen lassen. Die offiziellen Prüforganisationen 4 Headline and subline 9 Logo: pylon
sind regelmäßig in unseren Betrieben vor Ort.
Fragen Sie gleich nach dem nächsten Termin. Bosch Sans Condensed Bold, 24/12 pt., Right spacing at 2.5 GU (12 mm)
set in Bosch Blue 100 10
Dealer address area
Example of Bosch
Bremsen-Service Gebraucht 5 Red price eye-catcher Bosch Sans Regular/Bold, 9 pt. with line
service promotion
Für mehr Sicherheit
und fit Bosch Sans Condensed Bold, set spacing at 4.8 mm, set in black
€ 00,00 € 00, 00 in white on a Bosch Red background
Angebot 1
Bosch-Bremsscheiben Durch unseren Rundum-Check:
und Bremsbeläge in mehr Sicherheit und Fahrfreude
bewährter Markenqualität. mit Ihrem Gebrauchtwagen.
Inklusive Einbau mit
Bremsflüssigkeitswechsel • Umfassender 50 Punkte Check
und Funktionstest • Sichtprüfung sicherheitsrel-
evanter Verschleißteile
• Gesamtbeurteilung Fahrzeug-

€ 00, 00 zustand
58 | Style Guide Standard Elements Style Guide Standard Elements | 59

Direct mailing postcards

1 2 1
Gueros nisim delenibh etum er Unt lumsan ute coreros Sehr geehrter Herr Mustermann,

cilit augiam ing eraestrud minim

4 1. Duisit adigna facidui irit wis at in velestrud
tis niam nos eugiamet wisi enit, quat.
Numo Erti
2
to coreet amet dolore esecte vullutpat lummy nullam nonse feum del ip eu
feuis alismod modionu llandreet acilis nonullan ex enibh esecte et accum-

€ 00,00
2. Dolorper alis er iustionsed do ex ea com mod magna commy nummod esto elit acip eu faccummolore tat et nibh

iuscidunt illandre faccum vel. modit iusto do conulputat alis er ipit nums
andipit dunt loborem.
3. Pute modoloreetue quisi esed magnis niam,
suscilla faccum.
3 4. Dolendiam quiscilit prat sustrud diamet
acillaorem illamcommodo dolore tisim do.
6 It ad dolorem vent doloreros adio od dolortisl eraestrud ex conulla accum
Loreet, si elit inim vel ip
exero dolorem nostrud
et, consequ ipsuscin ex.
3 eugiamet at, sit utpatio eui ea ad magnibh et, si.
enibh exerostin ulla feuipis nibh ea feuismodo od tie faciduisl dolenim
zzriurer sim venisi.
Ilit ad do commy nonsequatem exercin hendionsed diam, vullan henisci psus
cinim eum nostrud minim zzrit ea adigna feugiam ipsumsan heniamet,
quipit alit la accumsandrem quate molum veliquip erilis augueriureet adigna
Bosch Car Service Mustermann • Musterstrasse • 12345 Musterstadt 6
quipit, cor alissit lamconsecte magna feu feuisl exero dignisi. It dolumsan
utpat, sustrud te mod magna commolore con utet alit ad magnisl iril ilit num
volor il eliquatummy nonumsan henim eu faccum dolore consed et, conses
dolut nonsecte consequam vel iustie magnibh enis nibh eui te tat, consende
reet adit dolobor eriliscilit adip eugait, commy nit ilisi.

4 Hendion sequisi blaorem veriliq uatismod min hent adigna consectem del
Ihre Hendlon Derw ea faccumm odigna faciliq uatuer incipit vulla facinci tat, sit ad dolore ex.

Karl Muster
Bosch Car Service Wir freuen uns auf Ihren Besuch 5
Ihr Bosch Car Service Mustermann
5
Musterstrasse 123
12345 Musterstadt

Consetetur sadipscing elitr, sed diam: 20.07. – 27.07. adigna feu Tel. 0123-4567890

www.bosch-service.de

Direct mailing postcard (front), 210 x 105 mm 4 GU Direct mailing postcard (back), 210 x 105 mm
(19.2 mm)

Min. 2 GU
(9.6 mm)

1 Grid 5 Blue eye-catcher 1 Grid 5 Copy

1 GU = 4.8 mm Bosch Sans Condensed Bold, 12 pt., set 1 GU = 4.8 mm Bosch Sans Regular/Bold, 7 pt. with line
2 Headline in white on a Bosch Blue 100 background 2 Headline spacing at 3.5 mm, set in black
Bosch Sans Condensed Bold, 20 pt. with line 6 Logo: pylon Bosch Sans Condensed Bold, 22 pt. with line 6 Sender
spacing at 8 mm, set in Bosch Blue 100 Right spacing at 2 GU (9.6 mm) spacing at 8.8 mm, set in Bosch Blue 100 Bosch Sans Regular, 4.5 pt., set in black
3 Icons 3 Frame
2 GU = 9.6 mm, arranged vertically with right Frame with shadow (see screenshot
spacing at 2 GU (9.6 mm) for joint ads on p. 34)
“Active” icons set in 100% Bosch Blue 100 4 Contact person
4 Subline and copy Bosch Sans Regular/Bold, 5 pt. with line
Subline: Bosch Sans Condensed Bold, spacing at 2.5 mm, set in black
12 pt., set in black
Copy: Bosch Sans Regular/Bold, 7 pt.
with line spacing at 3.5 mm, set in black
60 | Style Guide Standard Elements Style Guide Standard Elements | 61

Direct mailing stationery

1 1 Grid 1
2
2Mustermann und Partner GmbH
Musterstraße 12
1 GU = 4.8 mm Isissim venit duisim eumsan exeraestrud tat 1 Grid
2 Sender 1 GU = 4.8 mm
12345 Musterstadt
Tel. (01 23) 12 34- 5 00 ipit acincin vel er ip ea feugait.
Fax (01 23) 12 34- 5 00 Bosch Sans Regular, 8 pt. 2 Headline
www.bosch-service.de/mustermann
mustermann@t-online.de
with line spacing at 4.3 mm, Bosch Sans Condensed Bold,
Mustermann und Partner GmbH · Musterstr. 12 · 12345 Musterstadt
set in black 25 pt. with line spacing at 10 mm,
Max Mustermann
Musterstraße 878 3 Copy set in Bosch Blue 100
Großer Muxerweg 13
Bosch Sans Regular, 10 pt. 3 3 Icons
with line spacing at 5.3 mm, 2 GU = 9.6 mm, arranged vertically
set in black with left spacing at 2.5 GU (12 mm)
4 Managing Directors, “Active” icons set in 100% Bosch
Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore dolore magna
dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo. headquarters, bank details et aliquyam erat, sed diam voluptua. At vero eos et accusam et justo.
Blue 100
Sehr geehrte Damen und Herren,
Bosch Sans Regular, 7 pt. Sehr geehrte Damen und Herren,
4 Copy
3Am nibh eros dignis adiam incillutat. Bortincil ing el ulla augait ea con exerosto elisis nullutat loreros with line spacing at 3.5 mm, 4Am nibh eros dignis adiam incillutat. Bortincil ing el ulla augait ea con exerosto elisis nullutat loreros Bosch Sans Regular, 10 pt.
nostrud eummoloremin ea corpe si bla conse dolor ipis augiamc onulan henim adip eliquate molore set in black nostrud eummoloremin ea corpe si bla conse dolor ipis augiamc onulan henim adip eliquate molore with line spacing at 5.3 mm,
auguer sisl inciliqui te minim nullaor sustrud tate vullaor si. auguer sisl inciliqui te minim nullaor sustrud tate vullaor si.
5 Logo: pylon set in black
Giate ming eugiam, commy num doluptate delisim iustie minis aut landio diat nos ent iusto od tat au Giate ming eugiam, commy num doluptate delisim iustie minis aut landio diat nos ent iusto od tat au
ex eugiat ad dip ex etum dunt lobortin ut ipit, si tisi tat atet irit ad tat utem iure min ute feugiamet
Right spacing at 2.5 GU (12 mm) ex eugiat ad dip ex etum dunt lobortin ut ipit, si tisi tat atet irit ad tat utem iure min ute feugiamet
5 Managing Directors,
praessequi tet voloreet dignim dolobor in heniamc onsequam zzrit laorem eumsandrem quis aliquam praessequi tet voloreet dignim dolobor in heniamc onsequam zzrit laorem eumsandrem quis aliquam
headquarters, bank details
voloreet alis enissen iamet, con utpatisi.Im eugiat vendrem nullaore modolesto ex endipsusci blam voloreet alis enissen iamet, con utpatisi.Im eugiat vendrem nullaore modolesto ex endipsusci blam
nos am, vel dolore tisit landre feu feu feugiate dolenim delit am vel del dolor illa facil irit praessim ipi nos am, vel dolore tisit landre feu feu feugiate dolenim delit am vel del dolor illa facil irit praessim ipi Bosch Sans Regular, 7 pt. with line
doloborperat il dit iriusci liquatu erilla consectet utet, vel doloreros doloboreet augait wiscil et lobor. doloborperat il dit iriusci liquatu erilla consectet utet, vel doloreros doloboreet augait wiscil et lobor.
spacing at 3.5 mm, set in black
Patet, con ute dolortis ea alisi tatem quam, quamcon sequat venisisci er alisit irit accum exero conne Patet, con ute dolortis ea alisi tatem quam, quamcon sequat venisisci er alisit irit accum exero conne
henibh enibh ex euguer adit ad mincil ing eugiam, quisit, quat dolore tem delit nibh eugue feugiate henibh enibh ex euguer adit ad mincil ing eugiam, quisit, quat dolore tem delit nibh eugue feugiate
6 Logo: pylon
magna feuguer cidunt lam erostrud dolutat. Dui blate ationum iriusto dolorem quat, consequating et magna feuguer cidunt lam erostrud dolutat. Dui blate ationum iriusto dolorem quat, consequating et
Right spacing at 2.5 GU (12 mm)
ullummy niamet, vulput alismodolore faccum eugait. ullummy niamet, vulput alismodolore faccum eugait.

Mit freundlichen Grüßen, Mit freundlichen Grüßen,

5 6
Max Mustermann Max Mustermann

4Geschäftsführer: Sitz: Musterstadt Bankverbindung:

5Geschäftsführer: Sitz: Musterstadt Bankverbindung:
Manfred Muster, Manuela Muster Registergericht: Amtsgericht Musterstadt Sparkasse Musterstadt Manfred Muster, Manuela Muster Registergericht: Amtsgericht Musterstadt Sparkasse Musterstadt
HRB 1234 BLZ 12345678, Kto. 12345678 HRB 1234 BLZ 12345678, Kto. 12345678

DIN A4 stationery 5 GU Min. 2.5 GU DIN A4 stationery with offer 5 GU Min. 2.5 GU
(24 mm) (12 mm) (24 mm) (12 mm)
62 | Style Guide Standard Elements Style Guide Standard Elements | 63

Posters Tension banners

1 1
1 Grid

Ut praessi eliquatem iril et

2
1 GU = 9.6 mm
2
Rit praese delenit lum zzrit 2 Headline 3

amcon et, consent lore

Bosch Sans Condensed Bold,
75 pt. with line spacing at ,
vel enisl ute exeratu eriustrud
etue tatum vel et nulput am. set in Bosch Blue 100
3 Icons
dolorem diam veraesenisi.
3 GU = 28.8 mm, arranged vertically
4

€ 59,
Os adit ipsusci tin velenissi.
5
with left spacing at 3 GU (28.8 mm) 00 Ibh etue con ut augait la facuse
“Active” icons set in 100% qu amconul pupatum dolenim.
6
3 Bosch Blue 100
4 White bar
100% opacity, aligned to the
grid with the top height variablel
5 Copy
Bosch Sans Regular, 30 pt. with line
spacing at 12 mm, set in black
6 Logo: pylon
Right spacing at min. 3 GU (28.8 mm),
with the height of the pylon variable Tension banner, 1400 x 700 mm 8 GU
As a rule, the Bosch Service logo always (115.2 mm)
6
has to appear above the white bar, with
the pylon post adjusted in length 4 GU
4
(57.6 mm)
Ro core minciliquat. Duis do erilise
5 doloreet illam. Itue euis nonse etem 1 Grid 4 Red price eye-catcher
illa autpat relpo fer bertaten Diel.
1 GU = 14.4 mm Bosch Sans Condensed Bold, set in
2 Headline white on a Bosch Red background
Bosch Sans Condensed Bold, 175 pt. with 5 Copy
line spacing at 70 mm, set in Bosch Blue 100 Bosch Sans Bold/Regular, 72 pt.
DIN A2 Poster 6 GU 3 Icons with line spacing at 28.8 mm, set in black
Min. 3 GU
(57.6 mm) 4 GU = 57.6 mm, arranged horizontally 6 Logo: pylon
(28.8 mm)
with top spacing at 4 GU (57.6 mm) Right spacing at min. 4 GU (57.6 mm)
“Active” icons set in 100% Bosch Blue 100
64 | Style Guide Standard Elements Style Guide Standard Elements | 65

Roll-ups Sandwich boards

1 1
1 Grid
1 GU = 4.8 mm 2
2 Headline Rit praese delenit lum zzrit
Borperaessi
2
Bosch Sans Condensed Bold, amcon et, consent lore
25 pt. with line spacing at 10 mm,
etue tatum vel et nulput am.
euis igniamet set in Bosch Blue 100
3 Icons

nit praesto 2 GU = 9.6 mm, arranged vertically

with left spacing at 2 GU (9.6 mm) 3

odipi accumsa. “Active” icons set in

100% Bosch Blue 100
4 White bar
100% opacity, aligned to the grid with
the top height variable
3 5 Logo: pylon
Abstand rechts: mind. 2 RE (9,6 mm).
Right spacing at min. 2 GU (9.6 mm),
with the height of the pylon variable
As a rule, the Bosch Service logo always
has to appear above the white bar. with 7
the pylon post adjusted in length
4
Pate veliquis ex ea facidunt dolesse quamet, consequipsum dolu

5tat aute velestio od dunt prat lutpat lamcons equisisi. Gait luptat
etum ip ex eugait alit ad tatem qui sitie modiamc onsectem dot
lummy niamco dolorp augiam. www.bosch-service.com

DIN A1 sandwich board 5 GU Min. 2.5 GU

(72 mm) (36 mm)
5

1 Grid 5 Copy
4
1 GU = 14.4 mm Bosch Sans Regular, 26 pt. with
2 Headline line spacing at 10.4 mm, set in black
Bosch Sans Condensed Bold, 108 pt. 6 URL
with line spacing at 43.2 mm, Bosch Sans Bold, 26 pt. with line
set in Bosch Blue 100 spacing at 10.4 mm, set in black
3 Icons 7 Logo: pylon
Roll-up, 81 x 205 cm
2.5 GU = 36 mm, arranged vertically Right spacing at min. 2.5 GU (36 mm),
(with a 1:10 ratio)
with left spacing at 2.5 GU (36 mm) with the height of the pylon variable
4 GU “Active” icons set in 100% Bosch Blue 100 As a rule, the Bosch Service logo always
(19.2 mm) 4 White bar has to appear above the white bar, with
100% opacity, aligned to the grid with the pylon post adjusted in length
Min. 2 GU the top height variable
(9.6 mm)
66 | Style Guide Standard Elements Style Guide Standard Elements | 67

Billboards Certificates
1 1

Rit praese delenit lum zzrit amcon et,

2

consent lore etue nulput am.

4Pate veliquis ex ea facidunt dolesse quamet, consequipsum dolu
lummy niamco dolorp augiam. www.bosch-service.com
5

UrkUnde
3
3

7
Auto Oberhuber – Christian Meier
karlsruhe
4
ist Mitglied der weltweiten Bosch Service Organisation

Dieser Bosch Service verfügt über die erforderlichen Voraussetzungen

für qualifizierte Arbeiten am Fahrzeug. Dies wird sichergestellt durch
5 regelmäßige Qualitätsaudits und Entwicklungsmaßnahmen gemäß den
Standards der Robert Bosch GmbH, Karlsruhe, Deutschland.

18/1 billboard, 3.56 x 2.52 m (with a 1:10 ratio)

7 GU
(33.6 mm) 6 Datum Unterschrift Unterschrift

min. 3.5 GU
(16.8 mm)
DIN A4 certificate
5 GU
Min. 2.5 GU

1 Grid 4 Subline 1 Grid 5 Copy

1 GU = 4.8 mm Bosch Sans Regular, 15 pt. with line 1 GU = 4.8 mm Bosch Sans Regular, 9 pt. with line
2 Headline spacing at 6 mm, set in black 2 Icons spacing at 4.8 mm, set in black
Bosch Sans Condensed Bold, 50 pt. with line 5 URL 2.5 GU = 12 mm, arranged vertically 6 Signature area
spacing at 20 mm, set in Bosch Blue 100 Bosch Sans Bold, 15 pt. with line spacing at with left spacing at 2.5 GU (12 mm) Bosch Sans Regular, 7.5 pt. with
3 Icons 6 mm, set in black “Active” icons set in 100% Bosch Blue 100 line thickness of 0.3 pt., set in black
3.5 GU = 16.8 mm, arranged vertically 6 Logo: pylon 3 Headline 7 Logo: pylon
with left spacing at 3.5 GU (16.8 mm) Right spacing at min. 3.5 GU (16.8 mm) Bosch Sans Condensed Bold, 80 pt., Right spacing at min. 2.5 GU (12 mm)
“Active” icons set in 100% Bosch Blue 100 set in Bosch Blue 100
4 Garage or managing directors
Bosch Sans Condensed Bold, 20 pt.
with line spacing at 8 mm, set in black
68 | Style Guide Standard Elements Style Guide Standard Elements | 69

Mirror hang tags Customer cards

1
1
Bosch Car Service 1 Grid
Customer Card 1 GU = 2.4 mm
2
2 Headline
Bosch Sans Condensed Bold,
11 pt. with line spacing at
4
4.8 mm, set in Bosch Blue 100
3 Card number and holder name
XX Punkte Programm. 3 BoschSans Condensed Bold,
Ihr Fahrzeug wurde geprüft: 1111 2222 3333 4444 11 pt. with line spacing at
3 7
Consetetur Nonumy Max Mustermann 4.8 mm, set in white
Sadipscing Ullamco laboris 4 Logo: pylon
2 Accusam Feugait Right spacing at min.
Customer card (front), 85 x 54 mm
Lesto odo ea faccum in ercine 4 GU 2 GU (4.8 mm)
Consequat Ullamcorper
et luptat alit dip eniam, quis 2 GU 5 Business information
nonsectete nonullamet iustrud. Magna aliquya Odio dignissim
Bosch Sans Condensed Bold,
4Facidunt nulla feugait wisisi. Lore tem
Voluptate Soluta nobis
1 6 pt., set in Bosch Blue 100,
velenit nulputat lummod tat nulput
ver sum dunt wis acipisl dolore modo
Reprehenderit Excepteur with a line thickness of 0.2 pt.
Company
lobore con et, conse magna faci tinim. Takimata Vulputate velit in 50% black
www.bosch-service.com
5 5
Gubergren
Reg. no.
6 9
8 Werkstattstempel
Fleet agreement ID 4

Signature

4 GU
Mirror hang tag Min. 2 GU Mirror hang tag (back), 100 x 215 mm
(19.2 mm) Customer card (back), 85 x 54 mm 4 GU
(front), 100 x 215 mm (9.6 mm)
2 GU

1 Grid 6 Logo: pylon

1 GU = 4.8 mm Right spacing at min. 2 GU (9.6 mm)
2 Headline 7 Check box
Bosch Sans Condensed Bold, 18 pt. with line 1 GU = 4.8 mm, with a line thickness of 1 pt.
spacing at 7.2 mm, set in Bosch Blue 100 Bosch Sans Regular, 9 pt. with line spacing at
3 Icons 4.8 mm, set in Bosch Blue 100
2 GU = 9.6 mm, arranged vertically 8 Dealer stamp area
with left spacing at 2 GU (9.6 mm) LLine thickness of 0.3 pt.
“Active” icons set in 100% Bosch Blue 100 Bosch Sans Regular, 7 pt. with line
4 Copy spacing at 3.5 mm, set in black
Bosch Sans Regular, 9 pt. with line 9 Frame
spacing at 4.8 mm, set in black Frame with shadow
5 URL (see screenshot for joint ads on p. 34)
Bosch Sans Bold, 9 pt. with line
spacing at 4.8 mm, set in black
70 | Style Guide Standard Elements Style Guide Standard Elements | 71

Cups Internet banners

1
2 2 2
2
Gueros nisim delenibh etum er 3
Duisit, sit vel Duisit, sit vel
3
3 3 dolesectem dolesectem
cilit augiam ing eraestrud minim Gueros nisim delenibh etum er cilit 1 vel dignis adit vel dignis adit
augiam ing erae strud minim. digniat. Ut utem digniat. Ut utem
iuscidunt illandre faccum vel. 4 5Bosch Zündkerzen
irillum digna. irillum digna.

4Pate veliquis ex ea facidunt dolesse velestio quamet,

consequipsum velestio velestio dolutat aute velestio
7 € 00, 00 inklusive Einbau; Satz

For everything your car needs.

prats as lamcons. www.bosch-service.com
5
5 Internet banner, 540 x 225 px 4
Kickler GmbH & Co. Autoelektrik KG
Stubbenweg 23
€ 00,00
26125 Oldenburg 5Bosch Zündkerzen
0441/3 04 60 11 -13
2 inklusiv Einbau; Satz

3
Cup, 200 x 77 mm Gueros nisim delenibh
6 GU 1
(14.4 mm)
er cilit augiam ing erae
strud minim. 1 1
Min. 3 GU
(7.2 mm) For everything your car needs.

Internet banner, 540 x 225 px

3
Gueros nisim delenibh etum er Internet banner, 160 x 600 px
cilit augiam ing eraestrud minim
iuscidunt illandre faccum vel.
2
1

25
1 Grid 5 URL For everything your car needs.

%
1 GU = 2.4 mm Bosch Sans Bold, 8 pt. with
2 Headline line spacing at 4.3 mm, set in black Internet banner, 300 x 250 px
Bosch Sans Condensed Bold, 20 pt. with 6 Dealer address area
line spacing at 8 mm, set in Bosch Blue 100 Bosch Sans Bold/Bosch Sans Regular, 8 pt. 1 Logo: pylon 4 Red price eye-catcher
3 Icons with line spacing at 4.3 mm, set in black Bosch Sans Condensed Bold,
3 GU = 7.2 mm, arranged horizontally 7 Logo: pylon 2 Icons set in white on a Bosch Red background
with top spacing at 3 GU (7.2 mm) Right spacing at min. 3 GU (7.2 mm) Arranged vertically 5 Copy
“Active” icons set in 100% Bosch Blue 100 “Active” icons set in 100% Bosch Blue 100 Bosch Sans Regular/Bold
4 Copy 3 Headline 6 Blue corner eye-catcher
Bosch Sans Regular, 8 pt. with line Bosch Sans Condensed Bold, Bosch Sans Condensed Bold, 25 pt.,
spacing at 4.3 mm, set in black set in Bosch Blue 100 set in white on a Bosch Blue 100 background