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AKALANKA N. U. WICKRAMATILAKE
STUDENT ID: M60109180076 (MBA -18 -11-87)
The topic of “Teenage volunteering” has been studied by many researchers as a way for
developing positive attitudes, empathy, and to develop social skills in teenagers. Also, in Sri
Lanka there are many Volunteer organizations actively functioning within Schools or within
Education Systems as Extra Curricular Activities. All of these organizations have been
recognized by the Ministry of Education to conduct Extra Curricular Activities for School
Children. Retention of volunteers has been the most challenging exercise for any organization.
It is common for school based charities as well.
The models adopted volunteer transition theory, and volunteer process model for the context.
Comprehensive literature review provided the basis to identify the research gap, formulate the
research questions, aim objectives, leading to the development of the theoretical framework
and the research relationship model. The theoretical framework in turn enabled the researcher
to develop the research methodology to collect data and test the model.
The Target group chosen from St. John Ambulance Sri Lanka governed by St. John
Ambulance Association & Brigade in Sri Lanka established in 1906. This is an international
Non-Governmental Organization registered as a Social Service / Non-Governmental
Organization under Voluntary Services Organization Act No. 3 1 of 1980 as amended by the
Act No. 08 of 1998 of the Government of Sri Lanka. It is also a Government Approved Charity
Video Gazette No. 193 of 05-12—1975.
The various relationships developed in the research model were hypothesized. The model was
tested using the data collected through the research instrument developed for the purpose.
Quantitative research method was used to collect data from a sample set of volunteers using a
survey questionnaire in a context-free environment. Altogether 386 participants provided their
responses to the online questionnaire that was passed on through google forms. Usage of
printed material were being reduced on this research in order to imply environmental friendly
research activity.
Implementation of the findings of this research, not only the targeted organization, The St
John Ambulance Sri Lanka, and any organizations which the teen volunteers involved can
enhance their volunteering practice leading to retention of volunteers for longer periods. The
research findings contribute to theory in terms of widening the understanding of the
operationalization of organizational commitment, using the personal qualities while dealing
effectively with the social-demographic trends in order to promote integration within the
organization and promote self-satisfaction of the volunteer to retain within the organization.
I would like to express my gratitude to our most respected lecturer Dr. Mahen Muttiah for
guiding me throughout the preparation of this thesis,
My heartfelt gratitude to my most loving and understanding spouse Mrs. Renuka Ekanayake,
for releasing me from family responsibilities, encouraging and supporting me in every
aspects of doing this research.
I would hereby Thank Dr. Sarath Samarage the Chairman, Mr. Prasantha Lal De Alvis the
Commander, Dr. J.M. Nilam the Commissioner. Dr. Kaushila Thinakasiri, the Director
Training, Mr A.H.M. Iqbal the Provincial Commissioner Uva Province, Mr. M.A. Sarath
Kumara the District Commissioner Badulla, and all the officers of St John Ambulance Sri
Lanka for helping me on data Collection.
Also, my heartfelt gratitude goes to the sample survey group of this thesis who contribute
by completing my questionnaire with their valuable time and thoughts.
MBA 18-11-87
I certify that this research study is my own work and is in my own words. All sources have
been acknowledged and the content has not been previously submitted for assessment to
Asia e University or elsewhere. I also confirm that I have kept a copy of this dissertation.
Figure 2.4.3.1. Omoto and Snyder (1995, p. 679) Volunteer Process Model .................... 30
Figure 3.1.1.1. Volunteer Transition during Life Line of St John Cadets ........................... 32
Table 5.1.1.1. SPSS generated Frequency table Volunteer status and Age. ............... 57
Table 5.1.1.2. SPSS generated Frequency table Transition stage and Age. ................ 58
Table 5.1.1.3. SPSS generated Age vs Transition Level Percentages contribution ... 59
Table 5.1.1.4. SPSS generated Frequency table Age Group and Self-Satisfaction ...... 59
Table 5.1.1.5. SPSS generated table Correlation Age Group and self-satisfaction ... 59
Table 5.1.1.6. Frequency table Age Group and Integration ........................................... 60
Table 5.1.2.1. SPSS generated Frequency table Transition level and integration. ...... 62
Table 5.1.2.2. SPSS generated table Correlation Transition and Integration ............... 62
Table 5.1.2.3. SPSS generated Frequency table Transition Level ( Membership
Category) level and Self-Satisfaction .............................................................................. 63
Table 5.1.2 4. SPSS generated table Correlation Transition Level (Membership
Category) and Self-Satisfaction ......................................................................................... 63
Table 5.1.2.5. SPSS generated frequency table Transition Level (Membership Category)
level and Retention........................................................................................................... 64
Table 5.1.2 6. SPSS generated table Correlation Transition and Retention ................ 64
Table 5.1.3.1. SPSS generated table Chi-Square Test Religion and Self-Satisfaction..... 65
Table 5.1.3.2. SPSS generated table Chi-Square Test Religion and Integration.............. 65
Table 5.1.3.3. SPSS generated table Chi-Square Test Religion and Retention ............... 66
Table 5.1.3.4. SPSS generated table Chi-Square Test Community and Self-Satisfaction 66
Table 5.1.3.5. SPSS generated table Chi-Square Test Community and Integration......... 67
Table 5.1.3.6. SPSS generated table Chi-Square Test Community and Integration......... 67
Table 5.1.3.7 SPSS generated table Chi-Square Test Gender and Self-Satisfaction........ 68
Table 5.1.3.8. SPSS generated table Chi-Square Test Gender and Integration................ 68
Table 5.1.3.9. SPSS generated table Chi-Square Test Gender and Integration................ 69
Table 5.2.2.1. SPSS generated Descriptive Statistics Personnel Qualities and Self-
Satisfaction ........................................................................................................................ 71
Table 5.2.2.2. SPSS generated Correlation analysis for Personnel Qualities vs Self-
Satisfaction ...................................................................................................................... 71
Table 5.2.3.1 SPSS generated Correlation analysis for Socio Demographic Factor vs
Self-Satisfaction .............................................................................................................. 72
Table 5.3.3.1. SPSS generated Correlation analysis for Socio Demographic Factor vs
Integration ....................................................................................................................... 75
Table 5.4.1. SPSS generated Descriptive statistics for Integration, Self Satisfaction,
and Retention .................................................................................................................. 76
Table 5.4.2. SPSS generated Correlation for Integration, Self-Satisfaction, and
Retention .......................................................................................................................... 76
1st Barron Baden Powell, based in London- Great Britain, is currently baring memberships
of 36,000,000 volunteer’s around the world. Among this, around 25% scouts fall in the age
group of 14 to 18.
St John Ambulance started their School Divisions in 1936 and the Scout Movement
conducting their groups in the Schools since 1914 in Sri Lanka. The Red Cross was also
conducting its activities for school children during the past four decades. Retention of
volunteers has currently become a huge challenge for all three organizations. Even though
the aforesaid organizations provide initial awareness trainings for many School Children
or Adults for a whole year, only a few of them apply for the membership. Further, even
though a considerable number of people are granted with the membership, the number that
remains for the following year will always be even lesser.
St John Ambulance is an organization which is nearly 99% based on the volunteers. The
organization has a history of more than 5 centuries. Current operational model of the
organization has been originated in 1886 in England by granting royal charter under the
name of “St John Ambulance Brigade”. Further, from its total volunteer membership, more
than 95% of the members are Cadets who have not passed 18th year of age. This is the
general trend in Sri Lanka. Globally the percentage of cadet membership in any St John
Ambulance national organization is between 80% - 95%. When St John Ambulance is
considered as a Sample Organization, it has the largest percentage of volunteers relative to
the other two organizations, even though St John Ambulance is having the lowest number
of members. Also, it is significant that St John Ambulance provides the most
comprehensive and well standardized training for youth among other similar type of
organizations, operating similarly in many countries around the world.
All the organizations are finding it difficult to retain the volunteer strength for more than
one year at a time in at a single intake. However, the St John Ambulance is only granting
its membership to a volunteer only after qualifying as a first aider. The Early Qualifying
Process initiates with a qualifying exam in first aid followed by a formal three-day first
aid training. In general, more than 10000 school children between 13 years of age and 18
years of age, sits for First Aid Exams at St John Ambulance - Sri Lanka annually. Children
in the age group called “Cadets”. It is noticed that only 25% of Cadets is retained as
volunteers in all the divisions. Considering 2018 figures, there were 12120. [ST John
Ambulance; (2018); Annual Report 2018]. Certificates were issued Island wide to the
candidates who had passed the exam and awarded the membership. But according to
official records only 2479 cadet members had been registered in all divisions. [ST John
Ambulance; (2018); Annual Report 2018]. The reports show it was 42000 members
registered in Sri Lanka as at the year end of 2018. [ST John Ambulance; (2018); Annual
Report 2018]. Considering the number of members recorded in Active Divisions, it was
only 6% of the total number of members in the organization, including 242 Adults who
were above 18 years of age, and 6403 Kitty’s who are under 13 years of age who registered
in 2018 in all divisions. [ST John Ambulance; (2018); Annual Report 2018]. It was also
significant in each district, there was no record found that a group or a division re
registered with any portion of Existing Members, or completely consisted of the members
who have granted the cadet membership in the year 2018. Therefore, the consistency and
reliability of the figures which represent retained membership is dubious. Also, the
reasons for such figures shown in statistics is also questionable.
Under this circumstance, this research study will be carried on the following topic,
The main Respondents (Target Group) of the study are the Volunteers who are in the
age group of 13 years to 18 years (Cadets) of St John Ambulance- Sri Lanka. It is
observed that the problem of difficulty to retain volunteers happens similarly in all the
district organizations in Sri Lanka not withstanding language and cultural differences.
Badulla District was selected for the study as the demographic profile of the Badulla
District is almost similar to National, Ethnic Distribution (Demographic Profile of Sri
Lanka)
9.70%
12.60%
70.20%
19.39%
72.63%
Table 1.5.1. National Demographic Profile- Sri Lanka and Badulla District
Data collected in questionnaires taken by individually interviewing 386 teens in both genders
who are in school age. Each volunteer who is in the age group of 13 years to 18 years (Cadets)
who are on active duty for St John Ambulance- Sri Lanka with in last five years to the date
of 1st January 2020. Each factor will be analyzed on a 1 to 5 Likert Scale, findings will be
statistically reviewed for determine likelihood of influence make by each factor for volunteer
retention. It will be notified as the score 1 is strongly not agreed and score 5 will be strongly
agreed. Or else it will be strongly negative shown by score 1 and strongly positive presented
by score of 5 points.
The Target group selected according to random sampling method from the Badulla District
in consideration of multi-cultural consistence of demographic profile which almost similar
national demography. Hypothetically relationships established between each factor
considering each relationship between factors shown in Volunteer Process Model developed
by Omoto and Snyder (1995, p. 679) mentioned in Literature review.
Data analysis was done by Hypothesis based on Independent Variables which are Helping
Personality, Motivation, Social Support, and Intermediate Variables which becomes
immediate dependent variables of aforesaid independent variables. Duration or on the other
hand intent for volunteer retention as the prime Independent Variable for the study.
1.8.1.2. School Children under 18th year of age and over 13years. On the other hand the
target group limited to St John Ambulance Volunteers those who have passed their 13th
Birthday and also who has not reached their 18th Birthday which were named as “Cadets”.
Therefore cadets who passing their 14th, 15th, 16th, 17th and 18th of age has been
considered as the target group.
1.8.1.3. School Children who are sitting for A d v a n c e d Level Examinations being
excluded as there will be less than one year left for them to do school volunteering. GCE
AL students who are above the age of 18 considered having less interest for the Volunteer
activities during preparation period for examination.
1.8.2.1. Research is limited to Badulla District. The reason was that the ethnic diversity of
the Badulla district is very much closer to National Demographic profile of Sri Lanka.
Darley and Latane, 1970, p. 99) noted, however, that “a person’s helping behavior is too
complexly determined by situational factors to be accounted by norms”. In respect
to temperament factors, Rushton (1981) thought-about that there was a homogenous “trait”
of selflessness across things. The ‘altruistic personality’ concept has been tested to
determine in which contexts, it is apparent (Carlo et al. 1991; Eisenberg, miller, Schaller,
Fabes, Fultz, Shell and Shea 1989) and the motivations underlying the trait (Batson,
Bolen, Cross and Neuringer-Benefiel 1986).
Empathy (experiencing the emotional state of another) comprised one of the underlying
drivers of the altruistic personality as proposed by Rushton (1981). Batson et al. (1986)
found that empathetic concern together with the variables of self-esteem and ascription of
responsibility were associated with increased helping, however, the underlying motivation
was egoistic (to avoid shame and guilt for not helping) as opposed to altruistic. These
findings provide a disciplinary foundation for the study of volunteering. The retention of
such person in an organization totally depends on reward and recognition for his / her deeds.
The hierarchy of needs has been used to explain the motivation behind volunteers. Yet a
fundamental problem with the application of Maslow’s hierarchy to volunteers is that the
physiological level is somewhat redundant. This aspect of Maslow’s hierarchy of needs
primarily concentrates on safety, belonging and esteem needs (Knowles, 1972). Mesch et al,
(1998) argues that volunteers, as a service to others, appeals to the esteem needs of a volunteer.
They argue that self-esteem was an important variable when it comes to retention (Mesch et
al, 1998). While the relevance of Maslow’s lower level needs of our study of volunteers are
debatable, there is a clear sign of higher level needs such as self-actualization.
Herzberg’s two factor model is divided into hygiene and motivators. Hygiene factors result
from extrinsic, non-job related factors that include policies, administration, interpersonal
relations, status, security, and money (Wilson, 1976; Steer et al, 1996). Hygiene factors relate
to dissatisfaction due to the context where work is carried out (Chelladuarai, 1999).
Motivators, on the other hand, are satisfying factors and are intrinsic to the content of the job
itself. These include achievement, recognition, challenging work, responsibility, growth and
development (Wilson, 1976; Steer et al, 1996).
The role of instrumental motivation, or extrinsic hygiene factors, is not as easily applied.
Instrumental motivation relates to the hygiene factors and egoistic motives and primarily
focuses on the self-interests of the volunteer (Horton-Smith, 1981; Mesch et al, 1998).
Instrumental motivations include “learning new skills, preparing for employment, obtaining
compensation, gaining an opportunity to socialize and make friends, and ensuring a
constructive way to use leisure time” (Mesch et al, 1998: 4). While volunteers do not gain
compensation, the potential for socializing and meeting new friends are consistent with Mesch
et al’s outline of instrumental motivation. However, socialization and learning new skills
might also reflect altruistic motives among volunteers (for a more detailed discussion see
Brockman 1971).
It is an exceptionally regular issue that non-beneficial / Charity asso ciat ions face h i g h
volunteer turnover. Volunteer turnover happens when volunteers leave an association and
should be supplanted (Skoglund, 2006). Voluntary turnover is a result of having a volunteer
workforce, yet the high places of turnover can be inconvenient to the association by
Hidalgo and Moreno (2009) examined the impact that the level of integration within the
organization had on volunteers, and their intention to continue volunteering. The factor
which they have focused was, how much the organization integrated volunteers into the
daily life of the organization. Four criteria that the researchers found that predicted a
volunteer’s intention to remain within the organization, social networks, organizational
support, understanding, and the training received to perform his/her tasks.
The Model describes the stages of transition include nomination phase, and so on selected,
trained, and then s/he begins to volunteer. Accommodation becomes the next step when the
newcomer becomes emotionally involved, skilled at what they do and effective emotionally,
and the volunteer has adjusted himself or herself to the identity reality of the organization.
Transition to affiliation follows and is the part of the model where volunteers become senior
volunteers. According to the Haski-Leventhal & Bargal, there is a phase where volunteers
are established and the “work becomes an established part of one’s life” (Haski-Leventhal
& Bargal, 2008). Alternatively, volunteers either lead to burnout or a possible transition to
“self-renewal” where volunteers may reflect on their work and end up feeling more
committed to it than ever.
When the volunteer reached to the climax of transition, will lead for exiting in their model
and explain it as “the accumulation of the different reasons for leaving and the emotional
detachment that now reaches its peak” (Haski-Leventhal & Bargal, 2008).
In the third level Kramer (2011) argues that the Co-occurring memberships of multiple
volunteers across several organizations can influence the volunteer’s socialization experiences
in certain volunteer organizations (2011). Transition through the different statuses. The second
level places an emphasis on the socialization experiences of volunteers in an organization who
Kramer (2011) was establishing a relationship with different volunteers and when they were
all volunteering together or separately in different organizations, and also known to each other
that they are volunteering, and when they saw each other at work, they would discuss
volunteer related topics. He explains how a senior volunteer transitioned from newcomer
volunteer to established member and also experienced further socialization in the workplace
because of the multiple connections. Kramer (2011) explains, “the proposed multilevel model
should be viewed as a step in the development of a socialization model for voluntary
membership
2.4.3. Omoto and Snyder and Martino, The Volunteer process model
According to Omoto and Snyder and Martino, 2000, Definitions and measurements of
volunteers will be individual manner. Which the commitment includes committing individual
time, vitality, learning, and abilities towards the upsides of others, bunch or causes
(Omoto and Snyder and Martino, 2000; Wilson, 2000 referred to in Chelladurai, 2006b).
Crafted by Chelladurai (2006) affirm that voluntarism is a one of a kind sort of preschool
conduct that commonly happen in hierarchical setting.
Moreover, aside from the past clarifications Freeman (1997) has characterized that
volunteering movement as a type of work that is done regardless of any monetary return. In
a piece by Brown (1999) illustrated that volunteering could be an intentional action that has
no power or gainful cost to the volunteers Omoto and Snyder (1995, p. 679) describes a model
behavior. For volunteering called volunteer process model, which is defined under unique
factors which are, Altruism (Helping Personality), Satisfaction, Duration, Motivation,
Integration, Social Support. Same factors will mainly influence volunteer retention and
which has been taken as the base theory in this research.
Pinner and Finkelstein (1998) later used the t h e o r y o f Volunteer Process Model (Omoto
and Snyder 1995) to look at the disposition and structural determinants of volunteerism. In
predicting volunteer-related behaviors, however, the authors applied another model,
namely the Role Identity Model of Volunteerism (Callero et al. 1987). The Role Identity
Model argues that as people continue to volunteer, their commitment will increase until the
volunteer role eventually becomes part of their personal identity. This transition, then
directly motivates as volunteers strives to match their behavior. To their volunteer role
identity (Penner and Finkelstein 1998).
The four volunteer behaviors predicted in the study by Pinner and Finkelstein (1998)
included length of service, amount of time spent volunteering, attendance at organizational
meetings and contact with the primary beneficiaries of the 16 organization’s services. For
this purpose, a three-wave panel methodology was employed with decreasing response
rates recorded for each subsequent wave of the study. According to Omoto & Snyder, 1995
volunteers, like any reasonably long-term process within life, is a dynamic process (Omoto
& Snyder, 1995). The variables which influence a person’s decision to become a volunteer
are not necessarily those that lead to a person’s continuing to be a volunteer a year later,
It is also considered that the negative organizational commitment and socio demographic
influences happened on each main independent variable also made impact directly on the
dependent variable - the retention of volunteers.
1. Organizational Commitment
2. Personnel Variables
3. Social Variables
Organizational Commitment considered factors which was set up by the organization itself
included sub variables, such as Appreciation, Recognition, Rewards, Awards, Delegation of
Responsibilities, Socialization, and Opportunity to develop.
Personnel qualities of her / him include sub variables such as Helping behavior, Empathy,
Fearlessness, Infinite Patience, Creativity, and Initiating, Humbleness, Passion, Teamwork.
It was considered that in order to make a decision to retain within the organization is based on
self-satisfaction combined with integration within organization’s culture. Therefore, the
dependent variable Retention will become a composite variable made up by sub variables Self
Satisfaction and Integration. Graphical view of independent and dependent variables are
shown below.
Other independent variables such as Age group, Gender, Community, and Current Volunteer
status, Level of Transition, were nominal type of data.
Integration
Knowledge_contribution
Expand_organization
Taking_Responcibilities
Contributing_Leadership
Life_long_membership
Target Group was Cadet Members at Badulla District of St John Ambulance Sri Lanka.
Considering national context, the cadet entry level member population engaging in the training
yearly around 10,000 candidates according to the ST John Ambulance Annual Report (2018).
Out of that only 2479 cadets registered as new members in year 2018.
Cadets from entry level to established volunteer level have been considered for this study.
In the particular consideration it was officially recorded that 10000 teenagers were gone
through the entry level during the year of 2018, according to the year book of St John
Ambulance. Total count of 10000 has been considered as the population for this study
Sample calculation has been done according to the Sloven’s Formula, and many other
methods. The Sloven’s Formula is as follows.
N = N
1 + Ne2
Where -:
Population N
Confidence interval e
In general the researches use confidence level between 99% – 80% in their studies. Here the
95% confidence level is permissible to be considered according to the J Gosling (1995).
Sample size was calculated according to Sloven’s Formula.
Here -:
Population N 10000
Confidence Interval e 0.05
n = N
1+Ne2
n = 10000
1 + 10000x0.0025
n = 10000
1 + 25
n = 10000
26
n = 384.61
Where
Margin of Error e
Z Value Z
Estimated Proportion of population p
(1 – p) q
Confidence z-score
Level (±) 0.0025
0.7 1.04 n0 = 0.9604
0.75 1.15 0.0025
0.8 1.28
0.85 1.44 n0 = 384.016
0.90 1.64
Rounded off
0.92 1.75
0.95 1.96 n0 = 384
0.96 2.05
0.98 2.33
0.99 2.58
0.999 3.29
0.9999 3.89
0.99999 4.42
Status of Volunteering
Active Volunteer Active Volunteers Total
Gender Male 167 58 225
Female 102 59 161
Total 269 117 386
Sample has been taken from five different age groups of teenagers between 13 and 18 years
of age. All the respondents who were invited to the research have been granted the
membership of St john ambulance Sri Lanka within five years to the date of 1st January 2020.
There were 225 Male and 161 females among respondents and classified into age groups as
below.
Age Groups
13 Year 14 Year 15 Year 16 Year 17 Year
Gender old old old old old Total
Male Community Urban 8 28 32 52 44 164
Rural 14 22 15 4 6 61
Total 22 50 47 56 50 225
Female Community Urban 3 20 20 20 20 83
Rural 4 12 30 18 14 78
Total 7 32 50 38 34 161
Total Community Urban 11 48 52 72 64 247
Rural 18 34 45 22 20 139
Total 29 82 97 94 84 386
Population spectrum of the sample shows below which shows the community data of sample
and the social background which they come from.
Religion
Gender Buddhism Hinduism Islam Catholic Total
Male Community Urban 164 0 0 0 164
Rural 11 19 16 15 61
Total 175 19 16 15 225
Female Community Urban 83 0 0 0 83
Rural 28 13 28 9 78
Total 111 13 28 9 161
Total Community Urban 247 0 0 0 247
Rural 39 32 44 24 139
Total 286 32 44 24 386
Table 4.2.6.2. SPSS generated Community Vs Religion and Gender Cross Tabulation
Research instrument used was a questionnaire which consisted of Six (6) nominal questions
to gather demographic data of respondent, and Thirty four (34) ordinal type questions which
planned to gather data on Likert’s scale method. The responses which expected to be given to
the questionnaire was done accordingly with the following Likert’s scale.
Total of 386 prospective respondents were invited to the survey. All of them were in the age
group of 13 to 18 years and had passed the first aid examination within 5 years to the date of
1st January 2020. Data collection was done through the Divisional officer in-charge of St John
ambulance Badulla District. Initial briefing was made to the respondents through officials.
Especially the ex-volunteers those who were not actively participating in the organizational
meetings were visited personally and contacted through email, phone, WhatsApp, and Viber.
As the primary source, printed questionnaires and Google forms shared with 386 mixed group
of currently active St John Cadets and those who have got through the St John Ambulance
First Aid Test recently with in last five years. Results have been taken into a MS Excel
spreadsheet which was prepared accordingly with the settings made on the SPSS interface for
the project. Data was entered into MS Excel spreadsheet and imported to the SPSS interface
for analysis with minimal settings.
In order to verify the reliability requirements in this study, from total sample 10 respondents
selected in random basis and collected data through questionnaire method and it ensured the
reliability alpha value in accordance with literature. This study focuses on satisfying the
requirements of reliability in the beginning. According to the Hair et al, (2008) the generally
agreed upon lower limit for Cronbach’s alpha is 0.7
Cronbach's alpha reliability coefficient normally ranges between 0 and 1. The closer the
coefficient is to 1.0, the greater is that the internal consistency of variables within the scale.
Cronbach's alpha coefficient increases if the number variables increases, or because
the average inter-item correlations increase, such as when the amount of variables is held
constant. The results of reliability test was displayed below.
Reliability Statistics
Cronbach's Alpha N of Items
.982 34
Reliability of the instrument was measured using Cronbach’s alpha analysis to measure the
internal consistency of the instrument as applicable to the research problem. Internal reliability
of all instruments is satisfactory as per the reliability test.
Level of
Range of Alpha Reliability
Total statistics of all independent and dependent variables are shown in the below table
As shown in the Table 4.5.8.1 Reliability test, - Reliability Statistics, the Cronbach’s
alpha value for overall data collection which consists of 34 items was 0.982. And also
according to the Table 4.5.8.3. Reliability test - Total Statistics, all the items
Cronbach’s alpha value was well over 0.9, which falls into the category Excellent, according
to rule of George and Mallery (2003)
The prime and basic concern of this research is to find out and analyze the “FACTORS
WHICH IMPACT VOLUNTEER RETENTION IN SCHOOL BASED VOLUNTEER
ORGANIZATIONS”, studied under three parameters, which identified as main independent
variables.
Descriptive analysis and relationships among Independent and Dependent variables were
assessed in this chapter accordingly with the hypothesis made.
There were 10 Hypothesis made on the possible relationships between independent and
dependent variables and those relationships were been statistically assessed on this chapter.
Data which have been collected through questionnaire, being processed using SPSS Statistics
Version 26 software and all the necessary analysis parts done through the same software.
Age Groups
13 14 15 16 17
Gender Years Years Years Years Years Total
Male Active 22 31 28 40 46 167
Volunteer
Inactive 0 19 19 16 4 58
Volunteer
Total 22 50 47 56 50 225
Female Active 7 20 26 18 31 102
Volunteer
Inactive 0 12 24 20 3 59
Volunteer
Total 7 32 50 38 34 161
Total Active 29 51 54 58 77 269
Volunteer
Inactive 0 31 43 36 7 117
Volunteer
Total 29 82 97 94 84 386
Table 5.1.1.1. SPSS generated Frequency table Volunteer status and Age.
There were inactive volunteering students found under Non volunteer category. It had
happened because of that the students start their Cadet training at St John Ambulance in their
age of 13 years.
Inactive volunteers were observed among age groups 14, 15, and 16. Therefore it shows a
tendency of quitting volunteers among the age group of 14, 15, and 16. This may become
another research topic on volunteerism which should be studied with a different sample. There
was very little tendency shown that being inactive volunteer among the school children who
were in their 17 year of age. It was also observed that those who were established members
by contributing more than 3 years of volunteering are all fall under age category of 17 years.
Table 5.1.1.2. SPSS generated Frequency table Transition stage and Age.
Relationship between Age and intermediate dependent variables Integration, Self -Satisfaction
and main dependent variable Retention being analyzed using Correlation Coefficient method.
Descriptive statistics between intermediate intermediary variable Self –Satisfaction and
independent variable age group shown below.
15 16 17
Age 13 years 14 years Total
years years years
Inactive Volunteer 0% 38% 44% 38% 8% 30%
Entry Level 100% 43% 16% 4% 17% 25%
New Volunteer 0% 20% 19% 13% 5% 13%
Completed 1st year 0% 0% 21% 45% 5% 17%
Competed 3 years 0% 0% 0% 0% 65% 14%
Total 100% 100% 100% 100% 100%
Table 5.1.1.5. SPSS generated table Correlation Age Group and self-satisfaction
It was observed that the Pearson Correlation 0.104 is between 0.00 and + 0.3, and therefore
there was Weak but Positive relationship with the age and the intermediary variable self-
Descriptive Statistics
Mean Std. Deviation N
Age Groups 3.32 1.237 386
Integration 4.2093 1.14421 386
Pearson Correlation analyzed the demographic factor age with the intermediary variable
integration. Results shown below.
Table 5.1.1.7. SPSS generated table Correlation Age group and integration
It was observed that the Pearson Correlation 0.091 is between 0.00 and + 0.3, and therefore
there was Weak but Positive relationship with the age group and the intermediary variable
integration. Two tailed p-value shown 0.073. As the Hypothesis taken directional, the one
tailed p=0.073 /2, p= 0.0365. Which is 0.05< p < 0.01 and could be considered as significant.
Descriptive statistics between main dependent variable Retention and independent variable
Age Group shown below.
Table 5.1.1.8. SPSS generated Frequency table Age group and Retention
Pearson Correlation analyzed the demographic factor age group with the dependent variable
retention. Results shown below.
Table 5.1.1.9. SPSS generated table Correlation Age group and Retention
It was observed that the Pearson Correlation 0.1 is between 0.00 and + 0.3, and therefore there
was Weak but Positive relationship with the age group and the dependent variable Retention
Two tailed p-value shown 0.05. As the Hypothesis taken directional, the one tailed p=0.05 /2,
p= 0.0250. Which is 0.05< p < 0.01 and could be considered as moderately significant.
It was observed that the Pearson Correlation 0.720 is between +1.00 and + 0.7, and therefore
there was Strong Positive relationship with the transition level and the intermediate variable
integration. As the Hypothesis taken directional, the one tailed p indicated as 0.0000 which is
a rounded figure shown in SPSS for very smaller number. The p value which is well lower
than 0.01 and could be considered as significant.
It was observed that the Pearson Correlation 0.718 is between +1.00 and + 0.7, and therefore
there was Strong Positive relationship with the transition level and the intermediate variable
self-satisfaction. As the Hypothesis was taken directional, the one tailed p indicated as 0.0000
which is a rounded figure shown in SPSS for very smaller number. The p value which is well
lower than 0.01 and could be considered as significant.
Correlations
Membership
Category Retention
Membership Pearson Correlation 1 .732**
Category Sig. (1-tailed) .000
N 386 386
Retention Pearson Correlation .732** 1
Sig. (1-tailed) .000
N 386 386
**. Correlation is significant at the 0.01 level (1-tailed).
It was observed that the Pearson Correlation 0.732 is between +1.00 and + 0.7, and therefore
there was Strong Positive relationship with the Transition Level and the Dependent Variable
Retention. As the Hypothesis taken directional, the one tailed p indicated as 0.0000 which is
a rounded figure shown in SPSS for very smaller number. The p value which is well lower
than 0.01 and could be considered as Significant.
Table 5.1.3.1. SPSS generated table Chi-Square Test Religion and Self-Satisfaction
Table 5.1.3.2. SPSS generated table Chi-Square Test Religion and Integration
According results of the "Pearson Chi-Square" row. Chi Square Value is 153.551
and, p ≈0.000 p =0.000 which is rounded off figure generated by SPSS, it will be between
According results of the "Pearson Chi-Square" row. Chi Square Value is 272.248a
and, p =0.000 which is rounded off figure generated by SPSS, it will be between 0.00<p<0.01
which is significant. According to the table there is no Correlation between Religion and
Retention
Table 5.1.3.4. SPSS generated table Chi-Square Test Community and Self-
Satisfaction
According results of the "Pearson Chi-Square" row. Chi Square Value is 60.301
and, p =0.000 which is rounded off figure generated by SPSS, it will be between 0.00<p<0.01
which is significant. According to the table there is no Correlation between Community and
Self-Satisfaction
According results of the "Pearson Chi-Square" row. Chi Square Value is 79.141
and, p =0.000 which is rounded off figure generated by SPSS, it will be between 0.00<p<0.01
which is significant. According to the table there is no Correlation between Community and
Integration
According results of the "Pearson Chi-Square" row. Chi Square Value is 115.646
and, p =0.000 which is rounded off figure generated by SPSS, it will be between 0.00<p<0.01
which is significant. According to the table there is no Correlation between Community and
Retention
According results of the "Pearson Chi-Square" row. Chi Square Value is 52.738
and, p =0.000 which is rounded off figure generated by SPSS, it will be between 0.00<p<0.01
which is significant. According to the table there is no Correlation between Gender and Self-
Satisfaction
According results of the "Pearson Chi-Square" row. Chi Square Value is 10.353a
and, p =0.000 which is rounded off figure generated by SPSS, it will be between 0.00<p<0.01
which is significant. According to the table there is no Correlation between Gender and
Integration
According results of the "Pearson Chi-Square" row. Chi Square Value is 105.999
and, p =0.000 which is rounded off figure generated by SPSS, it will be between 0.00<p<0.01
which is significant. According to the table there is no Correlation between Gender and
Retention
Table 5.2.2.1. SPSS generated Descriptive Statistics Personnel Qualities and Self-
Satisfaction
Correlation taken among Self-Satisfaction and Personnel Qualities to determine the level of
relationship between two variables.
Table 5.2.2.2. SPSS generated Correlation analysis for Personnel Qualities vs Self-
Satisfaction
Table 5.2.3.1 SPSS generated Correlation analysis for Socio Demographic Factor vs
Self-Satisfaction
Pearson correlation between Socio Demographic and the intermediary dependent variable
self-satisfaction was, 0.945. The value was falling between +1.00 and + 0.7, and therefore
there was Strong Positive relationship with the transition level and the intermediate variable
integration. . As the Hypothesis taken directional, the one tailed p indicated as 0.0000 which
is a rounded figure shown in SPSS for very smaller value for p. The p value which is well
lower than 0.01 and could be considered as Significant.
It was observed that the Pearson Correlation 0.904 . The value was falling between +1.00 and
+ 0.7, and therefore there was Strong Positive relationship with the transition level and the
intermediate variable integration. . As the Hypothesis taken directional, the one tailed p
indicated as 0.0000 which is a rounded figure shown in SPSS for very smaller value for p. The
p value which is well lower than 0.01 and could be considered as Significant.
Pearson correlation between Personnel Qualities and the intermediary dependent variable
Integration was, 0.882. It was falling between +1.00 and + 0.7, and therefore there was
Strong Positive relationship with the transition level and the intermediate variable
integration. As the Hypothesis taken directional, the one tailed p indicated as 0.0000 which is
a rounded figure shown in SPSS for very smaller value for p. The p value which is well lower
than 0.01 and could be considered as Significant.
Table 5.3.3.1. SPSS generated Correlation analysis for Socio Demographic Factor vs
Integration
Pearson correlation between Socio Demographic and the intermediary dependent variable
Integration was, 0.935. It was falling between +1.00 and + 0.7, and therefore there was
Strong Positive relationship with the transition level and the intermediate variable
integration. As the Hypothesis taken directional, the one tailed p indicated as 0.0000 which is
a rounded figure shown in SPSS for very smaller value for p. The p value which is well lower
than 0.01 and could be considered as Significant.
Table 5.4.1. SPSS generated Descriptive statistics for Integration, Self Satisfaction,
and Retention
2. Pearson correlation between Retention and the intermediary dependent variable Self
Satisfaction was, 0.982 It was falling between +1.00 and + 0.7, and therefore there was
Strong Positive relationship with the transition level and the intermediate variable
integration. As the Hypothesis taken directional, the one tailed p indicated as 0.0000 which
is a rounded figure shown in SPSS for very smaller value for p. The p value which is well
lower than 0.01 and could be considered as Significant.
1. Pearson Correlation Organizational Commitment and Retention, -0.398 and its was fallen
in to the interval - 0.07 and - 0.3, which is having Moderate Negative relationship. One
tailed p indicated as 0.000 a rounded figure which is lower than 0.01 therefore the
correlation could be considered as significant.
2. Pearson Correlation Personnel qualities and Retention, -0.140 and its was fallen in to the
interval - 0.00 and - 0.3, which is having Weak Negative relationship. One tailed p
indicated as 0.066 which is higher than 0.05 Therefore the correlation could be considered
as Non-significant.
1. Pearson Correlation Organizational Commitment and Retention, 0.221 and its was fallen
in to the interval 0.00 and 0.3, which is having Weak Positive Relationship. One tailed p
indicated as 0.000 a rounded figure which is lower than 0.01 therefore the correlation could
be considered as significant.
2. Pearson Correlation Personnel qualities and Retention, 0.154and its was fallen in to the
interval 0.00 and 0.3, which is having Weak Positive Relationship.. One tailed p
indicated as 0.006 which is lower than 0.05 Therefore the correlation could be considered
as Significant.
3. Pearson Correlation Socio-demographic variables and Retention, 0.091 and its was fallen
in to the interval .00 and 0.3, which is having Weak Positive Relationship. One tailed p
indicated as 0.067 which is Higher than 0.05 Therefore the correlation could be considered
as Non-significant.
Statistical indications and frequency readings for each Hypothesis being summarized in this
chapter accordingly with the Conceptual Framework.
This section included the summary of findings from the research and listed in brief statements.
Findings based on based on the problems and hypotheses which were specific answer to each
of the questions and hypotheses posed in the earlier chapters of this study.
1. Hypothesis H (a) was made on assuming that there were positive. In the section 5.1 of
this thesis following observations being made.
a. Age Group had a weak positive relationship to the dependent variable retention, and no
significant difference of probability
b. Gender of respondents had no relationship to the dependent variable retention and having
significant relationship.
g. There were no Inactive volunteers reported in age of 13 years. And all the cadets who
were in their 13th year of age were in the entry level of the transition. Other transition
levels are not reported in age of 13.
h. Children who are in their 17th year consists of volunteers in every category and non-
volunteers. 14% Percent of total samples were established members.
2. H (b) It was observed that Organizational Commitment has a Strong Positive significant
relationship to Self-Satisfaction.
3. H (c) Statistically observed that there is Strong positive and significant relationship
between Personnel Qualities and Self-Satisfaction.
4. H (d) statistically proved that a Strong Positive and Significant Relationship between
Socio-demographic variables Self Satisfaction.
5. H (e) Statistically proved that a Strong Positive and Significant Relationship between
Organizational Commitment Integration
6. H (f) Statistically proved that a Strong Positive and Significant Relationship between
Personnel Qualities Integration
7. H (g) Statistically proved that a Strong Positive and Significant Relationship between
Socio-demographic variables Integration
8. H (I) Statistically proved that a Strong Positive and Significant Relationship between
Self Satisfaction Retention
10. Relationship between Main independent variables and main dependent variable
Retention being analyzed for whole 386 sample while the volunteers were Active or
Inactive. Results obtained as follows.
11. Relationship between Main independent variables and main dependent variable Retention
being analyzed while the respondent is no more an active volunteer. The sample size (N)
for the condition was 117 and following results obtained.
b. Personnel qualities and Retention correlated with, Weak Negative relationship with
No Significant correlation, while the volunteer was inactive.
12. Relationship between Main independent variables and main dependent variable Retention
being analyzed while the respondent was only an active volunteer. The sample size (N)
for the condition was 269 and following results obtained.
b. Personnel qualities and Retention correlated with, Weak Positive relationship with
significant correlation, while the volunteer was inactive.
c. Socio- Demographical reasons and Retention have a Weak Positive relationship with
No Significant correlation while the volunteer was inactive.
In this study it was observed the influence of three main independent variables at every stage
of volunteer transition as a Cadet of St John Ambulance. Considering the observations, it could
be clearly determined that the behavior pattern of the data will lead to an observation of it will
be getting harder and harder to retain millennial. As hypothetically expected on this directional
research, all the Independent variables Organization Commitment, Personnel Qualities, and
Socio- demographic Factors and all relevant sub variables shown strong positive relationship
to the main dependent variable Retention, also to intermediary or dependent sub variables
Integration and Self Satisfaction. This is theoretically true in any general condition and it was
also proven in this research when the total sample taken into consideration.
But it was also observed that there is a declination of influence which occurs by aforesaid
factors while considering the observations made only in the Active and Inactive volunteers
separately.
Certainly Inactive Volunteers were whom once been active in the organization and had stopped
their participation for a certain reason. Looking at the findings, it was observed that there is
some disappointment has been reasoned for them to leave organization as the relationship
between the Retention and Organizational Commitment is more negative bias than the
relationship between two other independent variables. Further, it was also possible to assume
that the personnel miss matching to the existing culture of the organization would not be the
prime reason for a volunteer to leave the organization. Though there is a weak negative
correlation exists between Retention and Personnel qualities it is shown that there is no
significant probability variance exists between two variables. Therefore, it is also generating
the possibility to reinstate the membership of those who have left the organization.
Socio- demographic factors play a considerable role in Volunteer retention. It was also proven
in this research as well. As the target sample is dependents on any Parent/s or a Guardian,
hypothetically when an unfavorable socio-demographic influence may affect adversely to
retain the volunteer. But as on this research, it was observed that the relationship of the Socio-
Demographic factors to the Retention is not significant.
This indicates there is a tendency of losing interest in the organization among the current active
volunteers. As Organizational Commitment and Personnel qualities showing significance to
the retention and Socio- Demographic reasons have no significance at the same. Therefore, it
could be assumed that the volunteers who have chosen for this research are somewhat
negatively influenced due to their unhappiness on Organizational reasons, or the change of
their own attitudes on volunteering themselves.
Change of attitudes may happen when the teens grow in age. Their desires become more adult
than being childish. It was also observed that the
In general, it is a fact that the Organization has barely changed its policies, procedures and type
of approaches during the last few decades. In the sample it could be considered as
representative of 5 years membership plot. According to the table 5.1.1.10. It was shown that
the percentage of membership who are entering to the organization was declined with
the age. Also, it was shown that cadet’s fall inactive between ages 14 to 16 is higher
at 40%. The explanation which the percentage fall inactive was lower at 8% in the age
of 17 could be assumed as in the age of 17 years the cadet has passed two levels of
transition and become more established in the organization.
Considering these facts and figures, it could be assumed that the unsuitability of
retaining methods, obsolete programs, and mismatch with the generations of operators
which come across to conduct the programs or any other organizational reason may
lead to the declination of the effect of organizational commitment to retaining the
volunteers.
Declination of personnel qualities and attitudes among the active volunteers also could be
considered as a fault of the organization itself. Which indicates there is less contribution done
to develop self-satisfaction and integration among the volunteers which should have done by
the organization. Even though the rewards and awards offered it will be not attractive to the
6.3 Recommendations
Considering the findings of this research it is indicating that there is a growing unhappiness
among the volunteers and mismatching of the organizational behavior with the millennial
generation. Therefore it is recommended to review deeply in to the problem with directional
studies to identify the behavior of volunteer turnover. Also some more studies should be carried
out in other districts to identify district pattern of volunteer turnover.
Further it is recommended to adopt new technology and new cross cultural values to be suit
with the millennils. Systems to be updated and make them more efficient to attract more
volunteers. New programmes and activities should be introduced which to me matching with
the era and social parameters. Culture should be more in to sharing thoughts and to be based
on emotional intelligence rather than imposing obsolete thought and sub cultural rituals
especially to the millennial generation.
More flexible and adoptable SOP’s should be implemented in each and every activity rather
than making events accordingly with the personnel choices and. All approaches and
management decisions which make impact to the majority of grass root level volunteers should
be carefully assessed through a proper data collection.
In general it is recommended for a change of system which practiced throughout decades with
declining the possibility to adopt in a more practical way to be suit and benefitted the majority
of volunteers. More technology to be adopted in operations. New trends and gathering concepts
to be adopted to attract the volunteers and make them interested to retain.
The Organization should take effective steps and mechanisms to accommodate and affiliate
volunteers at the right age and transition level, which is mostly un-available in many
organizations
This research only conducted to the present and past cadets of St John Ambulance in Badulla
District. Other organizations such as Scout Movement, National Cadet Corps, Interact Club,
Red Cross movement may also conduct researches for their own context.
For St John Ambulance itself, this may open for further research to study the volunteer retention
pattern in other districts or else national wide.
Also it may open for study further to personality patterns, organizational behavior, to study
Pattern of Volunteer turnover, Behavioral development methods of teenagers could be
developed and researched.
Also this research may referred for further development of Volunteer Integration methods,
further research about integration in various organizational contexts.
The following questionnaires’ intention is to review various factors which may impact on
Volunteer Retention in School Based Organizations. The results of the answered questionnaire
will be used in an MBA Thesis which is a part and partial requirement of the aforesaid MBA
titled “which may impact on Volunteer Retention in School Based Organizations”.
The questions concern various conceptions about the Organizational commitment, Personnel
Qualities, Socio-Demographic Factors
Answer by crossing the button which best corresponds your opinion. There are no right
answers. Read the questions carefully and consider that your chosen number corresponds with
your opinion.
Your Gender
Male Female
Your Age
Passed 13th Birthday Passed 16th Birthday
Passed 14th Birthday Passed 17th Birthday
Passed 15th Birthday
What explains about your membership category / Transition Level that you have been volunteer
life recently?
I’m currently not a Volunteer I have completed 1 year of volunteering
Entry Level I have completed 3 years of volunteering
New Member
Likert's Scale
B Personnel Qualities 1 2 3 4 5
B.1 Helping Volunteering is very rewarding. Spending
Behavior time helping my community or school
groups without expecting any benefit in
return makes me happy.
Likert's Scale
C Socio-demographic factors 1 2 3 4 5
C.1 Influence from There is no restriction in engaging in
Family Volunteering or traveling through the island
for volunteer activities at any time of the
day.
C.2 Influence from Neither anyone in my village or school, nor
Community my friends, those who have been known to
me, talks bad about my volunteering and
such influences will not affect my service at
all
C.3 Religion There is no restriction from my religion to
engage in Volunteering at any time of the
day, and travel through the Island for
Likert's Scale
C Retention 1 2 3 4 5
C.1 Self-Satisfaction
C.1.1 Felling value I feel my time that contributed for
for time spent volunteering in this organization used for
valuable work.
C.1.2 Expectation to I will participate in volunteer work by this
continue organization in next year too
C.1.3 Volunteering Volunteering with this organization has
becomes become my hobby that I spend my leisure
hobby time happily
C.1.4 Self esteem I feel that I'm more valuable and
resourceful person to my Family, School,
and to the society
Likert's Scale
C Integration 1 2 3 4 5
C.2.1 Knowledge I'm very much interested in sharing the
contribution knowledge and skills I gained, to the new
comers of the organization in the future
C.2.2 Expand I will contribute to make new volunteer
organization groups for the organization in the future.
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partners in action. Journal of Extension [On-line], 38(2). Available at:
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