EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT
CULTURES
(TELEVISION COMMERCIAL)
KEY CONCEPTS GUIDE QUESTIONS IN MEDIA TEXT
ANALYSIS
1. What is the message of the text?
1. All media messages are
“constructed”.
2. How effectively does it represent
reality?
3. How is the message constructed?
1. What lifestyles, values and points of
2. Media have embedded values and view are represented in the text?
point of view.
2. Who or what is missing?
 
ANSWERS
The title of this advertisement is ‘No one
can stop us’, it only reminds us that this
pandemic can’t be a hindrance for anyone
in achieving their goals. It also wants us
to realize that we are never alone. Every
time that we fight, if we win or fail, there is
someone behind to support us.
Nike’s advertisement effectively show
more than what is in the reality. A single
individual could not easily think of the
situation where your condition may be
what the others are also experiencing.
This is actually an eye opener for us.
The message was constructed through
showing events in sports at the beginning.
It really captures everyone’s attention. It
made us curious about what is the
advertisement all about. I think their
purpose is to leave an impact on the
viewer’s mind on what is really Nike’s
intention.
Everyday’s and everyone’s lifestyle is the
one being shown in the advertisement. It
is true that they have used certain known
individuals to be part of this ad but they
are representing every individual known
or unknown by the public.
I think nothing is missing. It shows a very
meaningful message for the viewers that
will be difficult to forget.

3. Each person interprets messages
differently.
4. Media have commercial, ideological
or political interest.
1. What message do you perceive from
the text?
2. How might others understand it
differently? Why?
1. What is the purpose of the text?
2. Who is the target audience of the text?
3. Who might be disadvantaged?
There are times that we might feel we
failed but still there is a chance to change
the game, to still win it at the end.
The others may get another perspective
that the advertisement are only for
situations happening in sports world
because of the scenes shown. They may
forgot to perceive what the true message
of the advertisement is.
Based on advertisement I had watched,
the purpose of the text/Advertisement it
shows the strength and weaknesses of
every individual in the sports they played.
Behind every success there is always a
hindrance means failure. But in that
failure, it never gets down and being a
disable person and as a team is not a
hindrance to play with it. In addition, it is
to continue to inspire others when dreams
are impossible to happen and being in
despite of being an unsuccessful sports
person. Because the Nike tell us, “No
matter what, we will always come back
stronger, together.”
The target audience of the
Text/Advertisement is the people who had
a lack of confidence to face the problems,
trust in own self to stand up and to the
people who suffer hardness at the same
time the one who has insecurity to others.
We think that the disadvantage would be
the consumer at the same time the
entrepreneur. Because the well-known
product/brand will be bought expensive in
the other countries. The entrepreneur
businesses would be rather experiencing

4. Who created the text and why?   The one who created the Nike
1. What techniques are used and why?
5. Media messages are constructed
using a creative language having its
own rules.
2. How effective are the techniques in
supporting the messages or themes of
the text?
3. What are other ways of presenting the
message?
some difficulties when it comes to sharing
their stocks and investment to the
partnership to the other entrepreneur.
Advertisement are Weiden and Kennedy.
They created it to shows the different
sports in the world and play sports to
continue to inspire and do not stop
pursuing your dream.
We think that the style used in the
Text/Advertisement is the split screen
technique. It used to show the black and
white screen Throughout the 90-second
spot, an athlete on one half of the screen
mirrors another on the opposite side
move-for-move, as if they are a single
person depicted the dreams are possible
to happen.
It is effective by the way the players
represent the main subject to make the
world be better and make every individual
continue to dream and the advertisement
tell us "We know things won't always go
our way”. “But whatever it is, we'll find a
way. And when things are not fair, we'll
come together for change."
We think that the way they present the
message is to show the video and make
people and athlete inspire.
 EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES
(RADIO COMMERCIAL)
KEY CONCEPTS GUIDE QUESTIONS IN MEDIA TEXT
ANALYSIS
1. What is the message of the text?
1. All media messages are
“constructed”.
2. How effectively does it represent
reality?
3. How is the message constructed?
1. What lifestyles, values and points of
2. Media have embedded values and view are represented in the text?
point of view.
2. Who or what is missing?
ANSWERS
Since it is a radio advertisement. The text
wants to inform the listener how effective
the starwax is in making the floor clean
with its very affordable price. The radio ad
about starwax persuade the listener to
clean the floor using starwax .
For those people who have experience
using starwax in cleaning the floor may it
be in their house or in school, they are the
one who will prove how effective it is in
real life. The starwax is indeed a good
wax.
The message starts by saying how
effective the product is by describing it
‘kintab ay to the max’ then the girls invites
all those mothers to clean their houses
using that starwax and finally the
advertisement states the quality the
product.
The starwax radio advertisement
represented the lifestyle early mid 90’ to
2010 I guess because at that period of
time the houses floor is not made by tiles.
So this starwax is perfectly fir in making
the floor shiny and clean.
I think they should have stated how much
it will cost so that the listener while
listening can make urgently decision if
they will purchase or if they can afford
that product.

3. Each person interprets messages
differently.
4. Media have commercial, ideological
or political interest.
5. Media messages are constructed
using a creative language having its
own rules.
1. What message do you perceive from
the text?
2. How might others understand it
differently? Why?
1. What is the purpose of the text?
2. Who is the target audience of the text?
3. Who might be disadvantaged?
4. Who created the text and why?   ©
1. What techniques are used and why?
While listening to the ad I know already
that the ad is all about a cleaning product.
The advertisement convey the product
simple but clear.
Others might understand differently the ad
by either an expensive or cheap product
because the price is not mention in the
advertisement so people may not
purchase the product having the second
thought of how much it will cost.
The purpose of the text was to emphasize
the use of star wax in cleaning,
maintaining and also elevating the dirt on
different surface of the floor and to polish
it in a nice way so let's try to use starwax
the floorwax to the max.
The target audience of the text was the
momshie's out there who usually cleaning
their houses.
The competitors might be a hindrance for
promoting own product but having various
strategies,starwax will become popular in
the end and therefore success will be
attain.
MANILA BROADCASTING
COMPANY/SPOTIFY ALL RIGHTS
RESERVED was the creator of Starwax-
Floorwax Commercial to get the attention
of the buyer especially the momshie's
who is looking for this kind of product.
The techniques of the starwax
commercial that are used was the
creative way of speaking which is a good
communication to gather more buyers
and they also used musical theme to
promote their product which is starwax.
2. How effective are the techniques in
supporting the messages or themes of
the text?
3. What are other ways of presenting the
message?
The effectiveness of the techniques was
very useful because it really caught the
attentions of the buyer and it brings the
good qualities of the product.
The other ways in presenting the
message was to improve the sales of the
product for more purchase.
 EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES

(PRINT OUT ADVERTISEMENT)

KEY CONCEPTS GUIDE QUESTIONS IN MEDIA TEXT ANSWERS

1. All media messages are
“constructed”.
2. Media have embedded values and
point of view.
3. Each person interprets messages
differently.
ANALYSIS
1. What is the message of the text?
2. How effectively does it represent
reality?
3. How is the message constructed?
1. What lifestyles, values and points of
view are represented in the text?
2. Who or what is missing?
1. What message do you perceive from
the text?
The message of the print ad we have
chosen is to tell everyone that McDonalds
is always in service and open even in the
middle of the night.
A lot of people are travelling until late at
night and sometimes all day. The
business is greatly helpful for all that it
offers service to people even in the
middle of the night. When they are
exhausted and hungry, McDonalds is
open for them to fill in their stomach.
The message is short that everybody can
understand easily. As it is short, everyone
can remember.
Mc Donald’s point of view is to inform
everyone that McDonald’s is open for
24hours and ready to serve everybody a
good meal. It is very essential for those
who wanted to eat unexpectedly because
of hunger in any time on McDonalds.
In our opinion, the food itself is missing in
the picture because it could gain more
customers and they could immediately tell
that McDonalds is food service.
From what I see, it directly means that
McDonalds will serve us until late night
and for the whole day. By using those
street lights and the pedestrian lane that’s
gives a strong impression that anyone
could easily remember and understand.

2. How might others understand it
differently? Why?
1. What is the purpose of the text?
4. Media have commercial, ideological
or political interest.
2. Who is the target audience of the text?
3. Who might be disadvantaged?
4. Who created the text and why?   Another great offering from McDonald's,
1. What techniques are used and why?
5. Media messages are constructed
using a creative language having its
And the word”on your way all night open”
says the same as the picture tells.
Others could also misunderstand the
meaning because they could also tell it as
a hotel or bar especially for those who do
not know McDonalds as a fast food chain.
McDonald's brand mission is to be our
customers' favorite place and way to eat
and drink. Our worldwide operations are
aligned around a global strategy called
the Plan to Win, which center on an
exceptional customer experience People,
Products, Place, Price and Promotion.
A target audience is a group of
consumers characterized by behavior and
specific demographics such as female
extreme athletes between the restages of
18 and 25.
Since the McDonald's name and
operational model comes packaged with
its own legion of loyal customers and
industry best practices for restaurant
success.
this time from the team at Leo Burnett,
who followed the modern and minimal
aesthetics of McDonald's communication
with this striking visual. In a clever use of
illustration, the iconic becomes lights in
the night, sending viewers the message
that no matter what time they want to
visit, even in the middle of the night,
McDonald's is open for business.
Listen to your customers- Make an big
investment in something that customers
surely want, rather than investing
own rules.
2. How effective are the techniques in
supporting the messages or themes of
the text?
3. What are other ways of presenting the
message?
resources on smaller things that they
might like and Focus on what you do
best.
It may take a minute for the viewer to
identify the message but that’s more time
spent on the brand, which seems
underrepresented in this case.
To show and read the ideal about Mc
Donald’s to create and practical to give a
true quality and products.

GROUP MEMBERS

ACLAN, MA. THERESA

AGUILA, GINO

OREPOL, SHAIRA

SAMARITA, ALEEZA AMELLE

UNTALAN, VIA JANICA

VILLANUEVA, JOHN LESTER