Brand Management: View Answer

2/12/2021 Brand Management Multiple choice Questions and Answers. Page 9.
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Accounting for Managers

Brand Management
Advertising and Sales Promotion
81. A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.
Behavioural and Allied Sciences
A. Growth
Brand Management
B. Profitability
Business Communication
C. Branding
Business Economics D. Promotion
Business Environment View answer
Business Ethics and Governance
Business Law Correct answer: (A)

Growth
Business Mathematics
Business Statistics
82. A large amount of _________ advertising is for retailers, local businesses and for promotions.
Computers In Management
A. news paper
Cost and Managerial Accounting
B. magazines
E-Business C. radio
English Language D. television
Entrepreneurship Management View answer
Financial Management
Human Resource Management Correct answer: (C)

radio
Insurance and Risk Management
Management Information Systems

83. A marketer need to understand that some general traits of a brand name are
Marketing Management
A. Easy to recognize
Media Planning
B. Easy to pronounce
Operations Research C. Easy to memorize
D. None of the above

Organisational Behavior
View answer
Principles and Practices of
Management
Production and Operations

Correct answer: (D)
Management
None of the above
System Analysis and Design
Total Quality Management

84. A mix of different communication tools has a better chance of achieving
A. Objectives
B. Synergy
C. Efficiency
D. Effectiveness
View answer
Correct answer: (B)

Synergy
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85. Word "brand" is frequently used as a
A. customers
B. marketing
C. advertising
D. metonym
View answer
Correct answer: (D)

metonym
86. A personal computer with features relating processor's specifications, the size of the hard disk and capacity of RAM is an
example of:
A. Explicit promise
B. Implicit promise
C. Positive promise
D. Negative promise
View answer
Correct answer: (A)

Explicit promise
87. A social and managerial process by which individuals and organizations obtain what they need and want through value
creation refers to which one of the following concepts?
A. Selling
B. Advertising
C. Barter
D. Marketing
View answer
Correct answer: (D)

Marketing
88. A sound mission and value statement must have all the attributes EXCEPT:
A. Memorable
B. Pragmatic
C. Lengthy
D. Inspiring
View answer
Correct answer: (C)

Lengthy
89. According to Scot Davis, how many years are required to change the brand positioning?
A. Two to five years
B. Three to six years
C. Two to six years
D. Three to five years
View answer
Correct answer: (D)

Three to five years
90. Achieving the right brand identity means creating brand _________ with customers.
A. Salience
B. Resonance
C. Awareness
D. Loyalty
View answer
Correct answer: (A)

Salience
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Brand Management
91. Advertising _________ is capable to attract consumers only if it is based on their needs.
A. Reach
Brand Management
B. Copy
C. Frequency
Business Economics D. Media
Business Law Correct answer: (B)

Copy
Business Statistics
92. Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.
A. traditional
B. non - traditional
E-Business C. social
English Language D. new
Human Resource Management Correct answer: (A)

traditional

93. All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:
A. Vision statements are never presented with an organization's mission statement
Media Planning
B. Vision statements are often combined with the mission statement
Operations Research C. Vision statements are often designed to be memorable, one-line statements
D. Vision statements reflect an organization's strategic intent

View answer
Management

Correct answer: (A)
Management
Vision statements are never presented with an organization's mission statement

94. An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development
strategy is being implemented?
A. Line extension
B. Multibrand
C. Brand extension
D. Rebranding
View answer
Correct answer: (C)

Brand extension
95. While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly
consumers give priority to the brand due to it's:
A. Customer service
B. Consistent performance
C. Price value relationship
D. Accessibility
View answer
Correct answer: (B)

Consistent performance
96. An effective advertising campaign:
A. Revolves around a strong single idea
B. Should appeal to self interest of customer
C. Must not wander off
D. All of the given options
View answer
Correct answer: (D)

All of the given options
97. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is
called a(n):
A. idea
B. demand
C. product.
D. service.
View answer
Correct answer: (C)

product.
98. At the center of a brand's characteristics is the following:
A. Identity
B. Image
C. Value
D. None of the given options
View answer
Correct answer: (C)

Value
99. Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.
A. Market challenger
B. Market Leader
C. Market Follower
D. Market Nicher
View answer
Correct answer: (B)

Market Leader
100. Benefits of having different brands include all of the following except:
A. Quickly respond to retailers' need
B. Effectively compete in market
C. Save the actual brand image
D. Fill all the gaps in market
View answer
Correct answer: (D)

Fill all the gaps in market
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Brand Management
101. Brand _________ is a customer's personal opinion about a brand.

A. Judgment
Brand Management
B. Image
C. Identity
Business Economics D. Personality

Judgment
Business Statistics
102. Brand assets include:
A. The name of the brand
B. Reputation, relevance, and loyalty
E-Business C. Less quality complaints
English Language D. All of the given options
Human Resource Management Correct answer: (B)

Reputation, relevance, and loyalty

103. Brand awareness consists of brand recognition and brand _________.
A. Growth
Media Planning
B. Recall
Operations Research C. Presence
D. Identity
View answer
Management

Correct answer: (B)
Management
Recall

104. Brand element is also known as _________.
A. Awareness
B. Recall
C. Identity
D. Image
View answer
Correct answer: (C)

Identity
105. Brand feelings are customers' emotional responses and _________ with respect to the brand.
A. Actions
B. Interaction
C. Reactions
D. All of the above
View answer
Correct answer: (C)

Reactions
106. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.
A. Brand value
B. Brand image
C. Advertising
D. Brand personality
View answer
Correct answer: (B)

Brand image
107. With the effort of team of professionals in a company, produce end product which isrelated to the _________
A. Brand creation
B. Idea creation
C. Brand management
D. Marketing management
View answer
Correct answer: (D)

Marketing management
108. Brand knowledge refers to brand _________.
A. Awareness
B. Recall
C. Personality
D. Persona
View answer
Correct answer: (A)

Awareness
109. Brand management came into being for which of the following reasons:
A. Companies wanted to achieve scale economies.
B. It supplemented financial management practices
C. It suited production and operations personnel
D. Companies wanted to differentiate their products and highlight distinctions in a competitive environment.
View answer
Correct answer: (D)

Companies wanted to differentiate their products and highlight distinctions in a competitive environment.
110. Brand personality is a set of _________ characteristics associated with the brand.
A. Human
B. Computer
C. Product
D. Artificial Intelligence
View answer
Correct answer: (A)

Human
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111. Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.
A. Growth
Brand Management
B. Activity
C. Judgment
Business Economics D. Creativity

Activity
Business Statistics
112. Brand which is result of extension in brand or sub-brand is classified as
A. brand extension
B. sub-brand
E-Business C. parent brand
English Language D. product extension

parent brand

113. Branding strategy is also called
A. brand architecture
Media Planning
B. branding rate
Operations Research C. brand earnings
D. brand responsiveness
View answer
Management

Correct answer: (A)
Management
brand architecture

114. Brands are born out of the following strategies:
A. Segmentation and differentiation strategies
B. Promotion strategies
C. Good purchasing and supply chain strategies
View answer
Correct answer: (A)

Segmentation and differentiation strategies
115. Brands are diversified because:
A. It is essential for brand survival
B. Some brands have such a high awareness that those are perceived by customers to be in categories where they are not
present.
C. Cost-cutting is possible by advertising products with the same brand name
View answer
Correct answer: (D)

116. Brands like to stay contemporary because of:
A. Others do it
B. Staying attractive
C. Upholding the contract
View answer
Correct answer: (C)

Upholding the contract
117. Building brand equity through leveraging secondary brand associations is an _________ approach.
A. Direct
B. Special
C. Procured
D. Indirect
View answer
Correct answer: (C)

Procured
118. Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
A. Marketing
B. Finance
C. Production
D. Promotion
View answer
Correct answer: (B)

Finance
119. Building the brand vision is very serious matter and cannot be decided by just onemanager because of the issue of:
A. Marketing
B. Finance
C. Production
D. Visual display
View answer
Correct answer: (B)

Finance
120. Buying goods and services for further processing or for use in the production process refers to which of the following
markets?
A. Consumer markets
B. Government markets
C. Business markets
D. International markets
View answer
Correct answer: (C)

Business markets
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Brand Management
121. Careful brand management look for to build product or services related to the
A. target audience
Brand Management
B. cost
C. profit
Business Economics D. all of answers are correct

target audience
Business Statistics
122. Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong
Computers In Management and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
Cost and Managerial Accounting A. The name should be memorable and easy to pronounce
E-Business B. The name must be checked by experts to ensure it doesn't infringe on another company's brand name
C. The name should have positive associations with the benefits and features of the product
English Language
D. The brand name must be modern and contemporary
Entrepreneurship Management
View answer
Human Resource Management

Correct answer: (D)
Insurance and Risk Management The brand name must be modern and contemporary
Marketing Management 123. Clarity about dimensions of brands means the clarity in
Media Planning A. The functions of brand
B. The aspects of differentiation

Operations Research
C. Both of the given options

View answer
Management

Management
Correct answer: (C)
Both of the given options
124. While defining the industry during the analysis, brand managers must consider
A. The range of products and services offered by the industry
B. A picture of the geographic scope of the industry
View answer
Correct answer: (C)

125. Clearness regarding proportions of brands is clarity in
A. functions of brand
B. aspects of differentiation
C. both of given options
D. none of given options
View answer
Correct answer: (C)

both of given options
126. Companies are exploring the _________ for communicating their advertising message because of its several attractive features
and advantages.
A. television
B. newspaper
C. radio
D. new media
View answer
Correct answer: (D)

new media
127. Companies employ the elements of the _________ (product concept, target audience, advertising message, and
communications media) to devise strategies to achieve advertising objectives.
A. Synergistic approach
B. Creative mix
C. Advertising impression
D. Advertising response curve
View answer
Correct answer: (B)

Creative mix
128. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella
concept that covers _________ to the prospective consumer.
A. Media vehicles
B. Advertising messages
C. Brand
D. Channels
View answer
Correct answer: (B)

Advertising messages
129. Continuously renewing the difference makes your product _________
A. Look superior
B. Highly unacceptable
C. Not conforming with market standards of evolving changes
D. Conforming to the changing behavior and beliefs of customers
View answer
Correct answer: (D)

Conforming to the changing behavior and beliefs of customers
130. Continuously renewing the difference makes your product _________.
A. Look superior
B. Highly unacceptable
C. Not conforming with market standards of evolving changes
D. Conforming to the changing behavior and beliefs of customers
View answer
Correct answer: (D)

Conforming to the changing behavior and beliefs of customers
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Brand Management
131. Creating and securing a brand name in the physical world requires extensive marketing. _________.
A. Research
Brand Management
B. strategy
C. effort
Business Economics D. media

Research
Business Statistics
132. Critical success factors for a firm include:
A. Changing lifestyles and attitudes
B. Low-cost production efficiency
E-Business C. Both of the given options
English Language D. None of the given options
Human Resource Management Correct answer: (B)

Low-cost production efficiency

133. Customers'_________ have become the order of the day.
A. endorsement
Media Planning
B. information
Operations Research C. awareness
D. knowledge
View answer
Management

Correct answer: (A)
Management
endorsement

134. Cyber consumers are not _________.
A. active
B. passive
C. homogeneous
D. heterogeneous
View answer
Correct answer: (C)

homogeneous
135. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of
A. Sales promotion
B. Direct marketing
C. Publicity
D. Personal selling
View answer
Correct answer: (B)

Direct marketing
136. Demographics in media planning deal with
A. The study of populations
B. The psychology of the consumer
C. The study of media channel
D. The study of product
View answer
Correct answer: (A)

The study of populations
137. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.
A. geographic
B. natural
C. confined
D. cultural
View answer
Correct answer: (D)

cultural
138. Digital technology is changing the way _________ relate to products and markets.
A. manufactures
B. consumer
C. delears
D. industry
View answer
Correct answer: (B)

consumer
139. Diversification is best described as which of the following?
A. Existing products in new markets
B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets
View answer
Correct answer: (C)

New products for new markets
140. e-Tailing will have to co-exist with _________ retailing.
A. e-Commerce
B. traditional
C. mobile
D. integrated
View answer
Correct answer: (B)

traditional
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Brand Management
141. Factors affecting the choice of distribution channel include

A. Customer value
Brand Management
B. Sales revenues
Business Economics D. None of the given options
Business Law Correct answer: (C)

Business Statistics
142. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can
Computers In Management own it?
Cost and Managerial Accounting A. Customers
E-Business B. Competitors
C. General Managers
English Language
D. Brand owners
View answer

Correct answer: (A)
Insurance and Risk Management Customers
Marketing Management 143. Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.
Media Planning A. Customer values
B. Brand values
Operations Research
C. Organizational goals
D. Brand associations

View answer
Management

Management
Correct answer: (A)
Customer values
144. Which one of the following is the best example of implicit promise?
A. Personal computer
B. Furniture
C. Green tea
D. Crockery
View answer
Correct answer: (C)

Green tea
145. For communication to be effective it should be:
A. Repetitive
B. Reinforcing
View answer
Correct answer: (C)

146. Good _________ offers various benefits to the brand and the company.
A. Communication
B. Variety
C. Positioning
D. Placement
View answer
Correct answer: (C)

Positioning
147. Gross impressions means
A. The percentage of the target audience exposed to a message
B. All possible exposures to a given medium at a given time
C. Both a and b above
D. The standard for a communication message to have an impact on the consumer
View answer
Correct answer: (B)

All possible exposures to a given medium at a given time
148. he controllable variables a company puts together to satisfy a target group is called the _________.
A. Marketing strategy
B. Marketing mix
C. Strategic planning
D. Marketingconcept
View answer
Correct answer: (B)

Marketing mix
149. Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.
A. undermining competitive competencies
B. building customer loyalty
C. milking the market for product desires
D. renewing a customer base
View answer
Correct answer: (B)

building customer loyalty
150. If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.
A. Marketing
B. Commercial
C. Social
D. Promotion
View answer
Correct answer: (A)

Marketing
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Brand Management
151. If two different brands are distributed by one company, it is considered under:
A. Wholesale
Brand Management
B. Co-branding
C. Joint venture
Business Economics D. Merger

Co-branding
Business Statistics
152. In a _________ orientation, the role of marketing research is to determine customer needs and how well the company is
Computers In Management satisfying them.
Cost and Managerial Accounting A. Marketing
E-Business B. Production
C. Both of the above

English Language
D. None of the above
View answer

Correct answer: (A)
Insurance and Risk Management Marketing
Marketing Management 153. In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other
resources is known as:
Media Planning
A. Profit unit.
Operations Research
B. Strategic business unit
Organisational Behavior C. Marketing unit
D. Small business unit

Management
View answer

Management
Correct answer: (B)

Strategic business unit
154. In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.
A. Whoesaler
B. Retailer
C. Distributor
D. Dealer
View answer
Correct answer: (B)

Retailer
155. In marketing theory, every contribution from the supply chain adds _________ to the product
A. value
B. cost
C. convience
D. ingredients
View answer
Correct answer: (A)

value
156. With the effort of team of professionals in a company, produce end product which is related to the _________.
A. Brand creation
B. Idea creation
C. Brand management
D. Marketing management
View answer
Correct answer: (A)

Brand creation
157. In relationship marketing firms focus on _________ relationships with _________.
A. short-term; customers and suppliers
B. long-term; customers and suppliers
C. short-term; customers
D. long-term; customers
View answer
Correct answer: (B)

long-term; customers and suppliers
158. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into
opportunities, these are called:
A. Strategic windows
B. Strategic leverage
C. Conversion strategies
D. Vulnerability
View answer
Correct answer: (C)

Conversion strategies
159. Inside sales is known as
A. Direct marketing
B. social marketing
C. tele-marketing
D. viral marketing
View answer
Correct answer: (C)

tele-marketing
160. Interactive media can be best described as
A. Customized Marketing Messages
B. Marketing Communications Mix
C. Marketing Mix
D. Media that allow two-way messages between company and consumer
View answer
Correct answer: (D)

Media that allow two-way messages between company and consumer
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Brand Management
161. Introduction of another strength of a medicine by a pharmaceutical company is an example of:

A. Brand extension
Brand Management
B. Line extension
C. Brand diversification
Business Economics D. All of the given options

Line extension
Business Statistics
162. Introduction of more brands and extensions leads to _________ with no new benefits to consumers
A. Higher cost
B. Greater revenue
E-Business C. Brand proliferation
English Language D. Increased competition

Brand proliferation

163. Which one of the following is NOT considered as competitive differentiation?
A. Product
Media Planning
B. Sales
Operations Research C. Service
D. Image
View answer
Management

Correct answer: (B)
Management
Sales

164. Key performance indicators, which companies set and measure their progress towards in order to determine whether or not
they have improved or maintained their performance over a given period of time, are referred to as:
A. Marketing implementation
B. Marketing program
C. Budgeting
D. Marketing Metrics
View answer
Correct answer: (D)

Marketing Metrics
165. Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own
brands for some _________ fee.
A. Variable
B. Monthly
C. Quarterly
D. Fixed
View answer
D answer: (D)
Fixed
166. Luxury products, such as Rolex watches, are also known as:
A. Shopping product
B. Convenience product
C. Emergency product
D. Specialty product
View answer
Correct answer: (A)

Shopping product
167. Mainly, chief resource of authority throughout allocation channel is
A. company
B. brand
C. distributor
D. customer
View answer
Correct answer: (B)

brand
168. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race,
generation, nationality, or social class is the best description of which of the following?
A. Demographics
B. Psychographics
C. Behavioral
D. Geographic
View answer
Correct answer: (A)

Demographics
169. marketers often use the term _________ to cover various groupings of customers
A. buying power
B. demographic segment
C. people
D. market
View answer
Correct answer: (D)

market
170. While developing the brand picture, first of all, you envision:
A. Attributes
B. Obsessions
C. Benefits
View answer
Correct answer: (D)

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Brand Management: View Answer

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2/12/2021 Brand Management Multiple choice Questions and Answers. Page 9.

Accounting for Managers

Business Economics D. Promotion

Business Environment View answer

Business Ethics and Governance

Business Law Correct answer: (A)

English Language D. television

Entrepreneurship Management View answer

Human Resource Management Correct answer: (C)

Management Information Systems

Operations Research C. Easy to memorize

D. None of the above

Production and Operations

System Analysis and Design

Total Quality Management

Correct answer: (B)

85. Word "brand" is frequently used as a

Correct answer: (D)

Correct answer: (A)

Correct answer: (D)

Correct answer: (C)

A. Two to five years

B. Three to six years

C. Two to six years

D. Three to five years

Correct answer: (D)

Correct answer: (A)

Accounting for Managers

Business Economics D. Media

Business Environment View answer

Business Ethics and Governance

Business Law Correct answer: (B)

English Language D. new

Entrepreneurship Management View answer

Human Resource Management Correct answer: (A)

Management Information Systems

D. Vision statements reflect an organization's strategic intent

Production and Operations

System Analysis and Design

Total Quality Management

Correct answer: (C)

C. Price value relationship

Correct answer: (B)

96. An effective advertising campaign:

A. Revolves around a strong single idea

B. Should appeal to self interest of customer

C. Must not wander off

D. All of the given options

Correct answer: (D)

Correct answer: (C)

98. At the center of a brand's characteristics is the following:

D. None of the given options

Correct answer: (C)

Correct answer: (B)

A. Quickly respond to retailers' need

B. Effectively compete in market

C. Save the actual brand image

D. Fill all the gaps in market

Correct answer: (D)

Accounting for Managers

101. Brand _________ is a customer's personal opinion about a brand.

Business Economics D. Personality

Business Environment View answer