Beruflich Dokumente
Kultur Dokumente
Emre DİRLİK
EXECUTIVE SUMMARY
This report focuses on costly errors in the project, details of systematic problems during the
installation phase, timing problems and improvement of the project, and possible risks and
analysis in case the facility reopens.
Besides, the business status of the hotel to be opened under the new name aims to determine
the location risks opportunities of the hotel, its competitors, and similar related situations.
Factors and problems causing the Yang sing project to be closed will be identified, and these
problems will be resolved with project management techniques.
According to the information obtained, it is possible for the yang sing hotel to open up, to
change management and recalculation of Cost and expense accounts with personnel
requirements and similar business cases.
This project, to adapt to the usual economic crisis, will propose goals and plans in line with
the name of being active again, by protecting and increasing its value and profit in the regions
where it operates.
CONTENTS
2 Executive Summary…………………………………………………..…………………2
2 Project Management Leadership and Skills: Planning and Control
3 Introduction……………………………………………………………………………...4
6 Stakeholder analysis……………………………………………………………………6
8 Project Milestone………………………………………………………………………10
9.1 Budget For The New Yang Sing Hotel Project ………… ……………………11
11 Project Communication…………………………………………………………………14
12 SWOT Analysis…………………………………………………………………………15
13 Possible success…………………………………………………………………………16
15 References…………………………………………………………………………...…17
3 Introduction
The 48-bedroom Yang Sing Oriental Hotel, which adjoined the eight floor Yang Sing
Cantonese restaurant in the city and opened just eight months ago, closed its doors on
Monday, March 2. Co-owner and restaurateur Gerry Yeung said his "dream had been
3 Project Management Leadership and Skills: Planning and Control
shattered by the closure." He added in a statement on the hotel's website: "We tried to create
the best hotel in Manchester and we really feel that we have succeeded. Everyone who stayed
here loved it."Unfortunately, our timing could not have been worse, opening only to suffer a
global banking crisis, credit crunch, and the worst recession since the 1930s."Funding for the
hotel was provided by the Yeung's, private investors, and Natwest Commercial Banking.
Helga Drummond 'the economist guide to a decision In the Making book, water mentioned
the words; (Drummond, H.2012)
There were a lot of risks that caused the Yang sing hotel project to fail. During the
management planning process, she could not find the risks in the project and prevent the hotel
from going bad. They could not increase the credit fund they used to establish a hotel because
they could not fulfill their business performance.
An investment company wants to make a significant investment and open up the yang sing
hotel, manchester luxury boutique hotel. Therefore, an appropriate business plan and project
plan are needed to restart the hotel under a new name. In this project I have presented, it
includes a specific project plan for the restart of the hotel. Stakeholder analysis required for
the project to be planned and finished is included in this report. Also, to achieve the success of
the project, project management techniques include communication methods to be carried out
in resource management risk management project completion.
4 Project Objectives
One of the main goals of the project is to re-activate the 'Yang Sing' hotel, which ended on
Monday, March 2, 2009, with its new name. Among other goals is to prepare a report on what
Eliminate the problems in the previous project using project management techniques
To perform the stakeholder analysis of the new project and complete the risk
assessment
To develop the new project with the milestones of the project
Determining the communication plan to ensure the success of the project
Analyze the company's future operations
Each project has a particular performance measurement at the end of the project. The types of
performance measurements created in project management are different. This measurement
involves the end of a job and how it reacts to changes that occur. This project has specific
performance measurements.
1. It is compared with the level of performance before the start of the project and the
level after the end of the project. This situation determines the performance
measurement of the project.
2. Performance measurement can also be measured at the project costs included in the
project. The Cost of the Project consists of financial measurement and the Cost of
revenue after the project has ended. The project cost also includes the investment
financial return of the project to measure the performance of the project.
3. Performance measurement of the project includes the completion of the project within
the schedule and budget. In this way, the project stages help complete the project
performance by including the impact of the project on the return on investment.
4. In this project, the performance of the project depends on the financial impact that the
business has on the investment return on the milestones completed in a timely manner
and related stakeholder participation.
6 Stakeholder analysis
Yang Sing Hotel is among the primary responsibilities of the project manager to manage the
needs and requirements of the project stakeholders. The newly opened hotel project has many
different organizations that can have a positive or negative impact and a business-related stake
or direct impact. These groups take an essential place if the project is successful or
unsuccessful. (Harrison, 2003, p. 139-152) In general, the new hotel project will include
internal and external stakeholders.
Stakeholders who should be in a standard hotel project can be classified as follows; Owners,
customers, expert groups, designers, project staff, government officials, various professional
organizations, community, politicians, media, and competitors. These stakeholders can
influence your project directly or indirectly. Unions and lobbies can support your project and
take part in the project. Suppliers, and if there is a negative situation in timing, it may delay
your project.
8 Project Milestone
Resource management includes everything around the people involved in the project,
recruiting people for Yan Sing hotel will be important for this project due to short-term
contracts for many roles and developing and rewarding them. (Johnson vd., 2008)
Total
There is an unexpected potential constraint and risk other than time, scope, costs, and
traditional project constraints. (Van Wnygaard, 2011, p.3-7) Resources significantly affect the
costs of the project. Excess capital does not mean that the project will be successful. Even if
there is enough capital, other factors may cause your project to fail. It is necessary to use the
right software to optimize resources. This software will contribute to the correct control and
management of resources. Quality constraints help to compare expectations and how close the
results are.
Performance Risk;
Environmental Risk
Technical Risk
• Costs should be kept under control during the project process, and project costs
should not be exceeded.
• Loan funds should be planned for future cost issues.
• A B-plan related to costs should be added to the project.
11 Project Communication
Communication is one of the essential factors to be able to see the hotel's opening and attract
customers to the hotel. The best way to communicate is to reach potential customers and use
integrated message channels wherever they are available to the existing customer. Universal
marketing requires that the advertising brand and sales message be distributed through various
distribution channels. (Ramsing, 2009, p.345-349) The communication plan does not only
involve the transmission of messages or just asking questions (Todorovic et al. 2015.)
Communication management plan maylor (2010). It consists of communication planning
defined by information distribution performance reporting and stakeholder management.
Strengths Weaknesses
• Continuously increasing competition in the
• The perfect location of the hotel
market
(Manchester)
• High costs spent to bring the project to the
• Private accommodation by a person
desired level
• Five-star luxury rooms
• Concerns after the hotel close in the past
• Five-star guest services
• The new architecture is far from the
• Personalized packages and
traditional structure
accommodation
• Competitive prices
• Positive feedback from the previous
project
13 Possible Success
Success factors must be analyzed and applied in order to complete the project successfully.
The most critical success factor of the Yang Sing Hotel project is to benefit from the previous
failure. Successful and unsuccessful situations in the past should be separated according to
various factors. Success factors can be grouped under four different titles. These are
financing, Budget, location of the hotel, and strategic factors. In addition, staff, marketing
financial position, location are among the success factors. There must be a clear mission and
goal to complete the project. The critical stakeholder of the project must be defined in the
project. (Heldman 2018) The project must be completed according to the scheduled time.
Project staff must be trained according to the risk and other issues in the project. Within the
project, If there is a negative situation in the strategies, a b-plan should be included in the
project beforehand.
The future operations after the launch of the hotel should focus on higher customer
satisfaction, the sustainability of quality, and continuous growth in order to exceed the
15 References
1. https://www.thecaterer.com/news/hotel/manchesters-yang-sing-oriental-hotel-
forced-into-liquidation
4. Noordzy, G. and Whitfield, R., 2016. Project management of new hotel openings.
In Project Management: Concepts, Methodologies, Tools, and Applications (pp.
154-177). IGI Global.
7. Johnson, G., Scholes, K. & Whittington, R., 2008. Explore corporate Strategy. 8
ed. Essex: Prentice Hall.
10. Todorović, M.L., Petrović, D.Č., Mihić, M.M., Obradović, V.L. and Bushuyev,
S.D., 2015. Project success analysis framework: A knowledge-based approach in
project management. International Journal of Project Management, 33(4), pp.772-
783