SKYWIKI

CONSULTING
NO 31, LEVEL 2.
JALAN 13/23B
TAMAN DANAU
KOTA.
53300SETAPAK
WP KUALA
LUMPUR

KERTAS
PENERANG
AN
(INFORMATION
SHEET)

SKYWIKI
CONSULTING

KOD DAN NAMA

PROGRAM /
STRATEGIC BUSINESS PLANNING
PROGRAM CODE &
NAME
TAHAP / LEVEL ASAS / BASIC
NO DAN TAJUK UNIT
KOMPETENSI /
COMPETENCY UNIT MASTERING BUSINESS MODEL
NO.
AND TITLE
NO. KOD / CODE NO. TP-300-2:2013:C07/P(2/8) Muka Surat / Page : 2 Drp / Of 7

1. BUSINESS TOOLS AND ANALYSIS

1. LIST THE FOUR (4) MAIN COMPONENTS OF
BUSINESS MODEL USING ONE (1) PAGE
NO. DAN PENYATAAN
AKTIVITI KERJA / CANVAS.
WORK ACTIVITIES NO. 2. THE 9 ELEMENTS OF BUSINESS MODEL
AND STATEMENT
CANVAS
3. HACKING THE BUSINESS MODEL CANVAS
4. STRATGIC BUSINESS PLANNING USING
BUSINESS MODEL CANVAS

TP-300-2:2013- Muka Surat / Page : 1 Drp / Of

NO. KOD / CODE NO.
C07/P(2/8) 8

TAJUK / TITLE:

1.BUSINESS MODEL CANVAS

TUJUAN / PURPOSE:
Kertas Penerangan ini bertujuan untuk memberi kefahaman dan pengetahuan
kepada pelatih tentang kegunaan salah satu tools didalam Business Startegic
Planning iaitu Business Model. Penguasaan ilmu Business Model akan dapat
membantu memberikan gambaran yang jelas bagi memahami sesuatu model
perniagaan dan ini termasuklah produk atau peawaran utama sesebuah
perniagaan, bagaimana operasi perniagaan dijalankan, perihal kewangan dan
pelanggan. Di akhir modul ini peserta akan memahami apa itu Business Model
dan boleh menyenarikan empat (4) komponen utama Business Model.
 NO. KOD / CODE NO. TP-300-2:2013:C07/P(2/8) Muka Surat / Page : 3 Drp / Of 7

The purpose of this information sheet is to direct participants to become familiar with
Business Model as one of the tools of Business Strategic Planning. Business Model in
one Canvas can also help us to see a clear view of their value proposition, operations,
customers, and finances. At the end of the session participants should be able to list
the four (4) components of Business Model in one (1) canvas.

2.PENERANGAN / INFORMATION :

The Business Model is one of Business Strategic Planning tools that enables you to
visualize, design, and reinvent your business model. It was developed by Swiss business
theorist and author Alexander Osterwalder. For many startups, using the tool can help
them develop a clear view of their value proposition, operations, customers, and finances.
As a business owner, you can use it to identify how the different components of your
business relate to each other.

Definition by Osterwalder & Pigneur:

“A business model describes the logic of how an organization creates, delivers and control
value and how money are earned in a company.“ (Osterwalder & Pigneur, 2009)

3.THE EXAMPLE OF BUSINESS MODEL

1. Franchaise: A franchise (or franchising) is a method of distributing products or

services involving a franchisor, who establishes the brand's trademark or trade
name and a business system, and a franchisee, who pays a royalty and often an
initial fee for the right to do business under the franchisor's name and system

2. Broker: A broker is a person or firm who arranges transactions between a buyer

and a seller for a commission when the deal is executed. A broker who also acts as
a seller or as a buyer becomes a principal party to the deal.

3. Affiliate Marketing: Affiliate marketing is the process by which an affiliate earns a

commission for marketing another person’s or company’s products. The affiliate
simply searches for a product they enjoy, then promotes that product and earns a
piece of the profit from each sale they make.
NO. KOD / CODE NO. TP-300-2:2013:C07/P(2/8) Muka Surat / Page : 4 Drp / Of 7

4.THE FOUR (4) MAIN COMPONENTS OF BUSINESS MODEL

Component 1: People
Component 2: Product
Component 3: Production
Component 4: Financial

5.THE NINE (9) ELEMENTS OF BUSINESS MODEL CANVAS

 ELEMENT 1: CUSTOMER SEGMENT

Customer Segment is the process of dividing customers into groups based on
common characteristics. A company might segment customers according to market
type such as: Mass Market, Niche Market, Segmented, Diversified and Multi-sided
platforms.

 ELEMENTS 2: VALUE PROPOSITION

Value Proposition describes the business offering that create value for a specific
Customer Segment. Value proposition is the reason why customer choose one
particular company to deal with. Newness, performance, customization, 'getting the job
done', design, price, cost reduction, risk reduction, accessibility, convenience and
usability are some of the example of value proposition

 ELEMENTS 3: CHANNELS
Channels is how a company reaches its customer segments to deliver value.
Company can choose between reaching customers through own channels or through
partners channel or a mix of both.

 ELEMENTS 4: CUSTOMER RELATIONSHIP

Customer Relationships are established through your different Channels.
Relationships can range from personal to automated, from transactional to long-term,
and can aim to acquire customers, retain customers, or boost sales (upselling). The
type of Customer Relationships you put in place deeply influence the overall customer
experience.

 ELEMENTS 5: REVENUE
Revenue represents the way a company generates cash from each customer
segments. There are 7 types of revenue stream: Asset Sale, Usage Fee, Subscription
Fees, Leasing, Licensing, Brokerage Fees and Advertising

 ELEMENTS 6: KEY ACTIVITIES

Key Activities are the most important activities a company must do, in order to deliver
its value proposition, and makes its business model work. Marketing, Engineering,
Managing, Selling, Logistics, Problem solving and managing.
NO. KOD / CODE NO. TP-300-2:2013:C07/P(2/8) Muka Surat / Page : 5 Drp / Of 7

 ELEMENTS 7: KEY RESOURCES

Key Resources is the most important assets required to deliver our value proposition,
distribution channel, and customer relationships - Physical, Intellectual, Human,
Financial, Production, and Platform.

 ELEMENTS 8: KEY PARTNERS

Key Partners is the entity that help us to deliver value. Who are key partners in terms
of suppliers and intermediaries between the firm and its end-users? Which key
resources are we acquiring from partners? Which key activities do partners perform?

 ELEMENTS 9: COST
Cost Structure describes all costs incurred to operate your business model. There
are two broad classes of business model Cost Structures: cost-driven and value-
driven. Cost driven focus on minimizing costs while value driven are less concerned
with the cost implication instead focus on value creation

Rajah 1 / Diagram 1 : THE FOUR (4) MAIN COMPONENTS OF BUSINESS MODEL

6.THE BENEFIT OF BUSINESS MODEL

COMMON LANGUAGE
 NO. KOD / CODE NO. TP-300-2:2013:C07/P(2/8) Muka Surat / Page : 6 Drp / Of 7

The beauty of the BMC is that it creates a common reference and language that can be
used to articulate, share and thereby gain feedback on each business model and it’s
constituent parts.

IT HELPS STRUCTURES DISCUSSIONS

Some entrepreneurs take Business Model Canvas sheets to meetings and use the
building blocks to guide brainstorming. Grouping comments and ideas under the nine
headings quickly gives ideas shape. The BMC is designed to guide thinking through each
of the key components or building blocks for devising a business model. In this respect it
allows the business to understand how each aspect relates to the others; how the
functions, activities and processes interlink and interlock. It gets you to think about your
business in a more systematic and formal way, ensuring that each area is effectively
covered to produce a more comprehensive and considered picture of the business.

IT’S FAST
Forget a 40-page business plan if you’re launching a start-up venture with low fixed costs.
Use the Canvas to write a one-page business model to see if the idea has legs, and take
a lean entrepreneurship approach where you discover customers and the best business
model in real time in the market.

SOALAN / QUESTIONS:

1. Senaraikan empat (4) komponen utama Business Model / List the four (4) component
of Business Model.
1. _______________________________________________________________
2. _______________________________________________________________
3. _______________________________________________________________
4. _______________________________________________________________
5. _______________________________________________________________
6. _______________________________________________________________
7. _______________________________________________________________
8. _______________________________________________________________
9. _______________________________________________________________

RUJUKAN / REFERENCES:

Reframing Organizations.
Bolman & Deal. (2011). the Four-Frame Model: Reframing Organizations.
NO. KOD / CODE NO. TP-300-2:2013:C07/P(2/8) Muka Surat / Page : 7 Drp / Of 7

Business Model Generation

Osterwalder, A., & Pigneur, Y. (2013). Business Model Generation. New York, NY: John
Wiley & Sons.

Business Model
https://canvanizer.com/new/business-model-canvas13 February 2021, 3.00 am.