Vol 19, Issue 6.

February 24, 2021

We will be in a VIRTUAL WORLD for a number of months to come. If you've

never attended the annual CABE Conference and are concerned about quality
of education, you should plan to attend the 2021 event this March (see more
below). Today there's a great FREE publishing tech event (see the second
item below) and a Farmworker Justice event later in the day. The San Diego
& Los Angeles Latino Film Festivals are both also coming up. Plus there's
much more in this issue.
The Int'l Latino Book Awards 2021, the largest Latino book awards in the
world, is open for entries until April 30th. Go to www.LatinoBookAwards.org
for the form.

Stay safe,
Kirk Whisler
Executive Editor
760-579-1696
kirk@whisler.com
 Enter the 2021 Int'l
Latino Book Awards
www.LatinoBookAwards.org
The largest Latino cultural
Awards in the USA
Have your entries to us by
April 30th

Media Insights
Free Black Publishers Tech Event Today

Digital Hollywood is Honored and Pleased to host on the new Digital Hollywood Event
Platform the Premier NNPA/Zenger News - Black Publishers Assn.TechConference 2021
- Click Here.
Special Thanks to Hyundai NA - Lead Sponsor of TechConference 2021.
The Conference is tomorrow, Wednesday, February 24th and the Line-Up of Keynotes
represents significant leadership in the African-American community.

Keynotes and Special Presentations:

• Congresswoman Yvette D. Clark, Representing the 9th District of New York
• Dana W. White, Chief Communications Officer, Hyundai NA
• Mignon Clyburn, former Commissioner, FCC
• Dr. Benjamin Chavis, former CEO, NAACP & President & CEO, NNPA
• Karen Carter Richards, Chair and Publisher, NNPA and Houston Forward Times
• André M. Johnson, VP of Distribution & Senior Editor, Urban News, Zenger News
• Angela Y. Ball, Vice President, Regulatory Affairs, NBC Universal
• Dr. Nicol Turner Lee, Director & Senior Fellow, The Center for Technology Innovation
• Larry Irving, Founder, The Irving Group
• Jeff Joseph, President, Software & Industry Information Association

Registration is open now and it is free to attend - Click Here

The Digital Hollywood "Event Platform" has been designed with the "Attendee
Experience" as its primary mission. Going to a Conference is all about seeing the people
you know best as well as the new executives and creatives, soon to become your colleague
or partner.
Again, we are honored to host this amazing event on our Platform and we look
forward to future NNPA/Zenger News events as the year progresses.

Join us for free on Wednesday, February 24th, 2021

Entertainment Insights
LOS ANGELES LATINO INTERNATIONAL FILM
FESTIVAL ANNOUNCES LALIFF 2021
LALIFF TO RUN FROM JUNE 2 – 6, 2021
LALIFF OPENS CALL FOR SUBMISSION FOR ITS 2021 EDITION
Academy Award®-nominated actor Edward James Olmos, founder of the Latino Film
Institute, announced today that the Los Angeles Latino International Film Festival (LALIFF)
will host a virtual festival for the 2021 edition that will run Wednesday, June 2 through
Sunday, June 6.
This year’s program will be comprised of feature films, episodics, music, XR projects and
short films, including those from LALIFF’s inaugural Latinx Inclusion Fellowship Series. The
fellowship, created to develop extensive and inclusive opportunities for underrepresented
groups within the Latinx community, selected five visionary Afro Latino directors (award-
winning filmmaker Lorena Durán; writer and director Justin Floyd; award-winning
filmmaker Kase Peña; director Monica Suriyage and artist, director Tamara Shogaolu).
“As one of the first film festivals in the world to fully produce a virtual festival in 2020, we
were overwhelmed by the support from the film industry and community for LALIFF and
more importantly for our filmmakers,” said Edward James Olmos, co-founder of LALIFF. “We
are committed to offer a platform to showcase the remarkable and diverse work of Latino
voices, despite the current pandemic. We want to ensure that these voices are heard, that
we create safe spaces online and in-person, and that our next generation of storytellers are
inspired.”
Diana Cadavid, LALIFF’s Artistic Director says, “We are looking forward to seeing what new
content has been created this past year, as it definitely has been a period where filmmakers,
musicians and artists have had to challenge themselves creatively to produce and complete
their work. Like every aspect of society, the pandemic dramatically changed the way the film
industry worked, and we believe it is important to be a platform that addresses this historic
moment in time.
Submissions open today and will be open until Friday, March 12th. For more details, please
visit LALIFF’s website here.
The program and complete schedule of events will be announced in early May.
Presenting sponsors include EGEDA, AltaMed, Sony and WGAW.
For additional information please visit www.latinofilm.org.

Immigration Insights
MPI Offers Estimates of the Number of Unauthorized Immigrants Who Could
Be Placed on Expedited Path to Citizenship under Biden-Backed Bill

The Migration Policy Institute (MPI) estimates that nearly 3.3 million unauthorized
immigrants who are Dreamers, farmworkers or holders of Temporary Protected
Status (TPS), as well as their spouses and minor children present in the United
States, could gain an immediate path to a green card and a three-year track to
citizenship under the White House-backed legislation introduced in Congress.
The U.S. Citizenship Act of 2021 introduced by lead sponsors Sen. Robert
Menendez (D-NJ) and Rep. Linda Sánchez (D-CA) would create an eight-year
path to citizenship for most of the estimated 11 million unauthorized immigrants in
the United States. It would place some unauthorized immigrant groups — those
who entered the United States as children (Dreamers), agricultural workers and
TPS recipients — on a faster track to citizenship.
Drawing upon MPI’s unique methodology to assign legal status in U.S. Census
Bureau data and analysis of the U.S. Citizenship Act of 2021, MPI estimates that:

• The Dreamer and TPS provisions could provide a direct path to legal
permanent residence (also known as getting a green card) for 1.85
 million people — 1,652,000 who are themselves Dreamers or TPS
holders, and about 204,000 unauthorized immigrants or non-
immigrants who are their spouses or minor children.
• The farmworker provision could legalize about 1.1 million
farmworkers who are unauthorized immigrants, provided they can
demonstrate that they have worked 2,300 hours or 400 work days in
agriculture over the last five years. Under the legislation, which would
permit these legalized farmworkers to sponsor their spouses and
minor children in the United States for a green card, MPI estimates a
further 342,000 individuals could gain legal permanent residence. It is
not possible for MPI to estimate the number of spouses and children
outside the United States whom legalizing farmworkers could
sponsor in the future. (Dreamers and TPS recipients would be much
less likely to have spouses or children outside the United States
given their long years of U.S. residence.)

Entertainment Insights
 CLEAN GREEN MUSIC MACHINE
LAUNCHES KIDS PODCAST TURN IT UP!
FEATURING ORIGINAL MUSIC TO EMPOWER YOUNG CLIMATE LEADERS
Award-Winning Creative Team Spins Touring Live Show
into Eight-Episode Energy Edutainment 5 - 10-year-olds

Clean Green Music Machine’ s (CGMM) Turn It Up! began as a free-wheeling

traveling stage show featuring a do-it-yourself bicycle-powered sound system created
by the Boston-based band Melodeego . The stage show quickly became popular in
elementary schools across New England, sparking curiosity and conversation about
renewable energy sources with its young audiences. As kids pedaled the bikes to
create the energy to power the show, the band performed original songs about the
environment, the greenhouse gas effect, the negative effects of single-use plastics,
and renewable energy.
To elevate and expand the show’s reach and its educational and social impact, Mark
Files Schwaller, guitarist of Melodeego and Founder of Clean Green Music
Machine, a 501(c)(3) not-for-profit, engaged Paris Qualles, a multi-award winning
Hollywood screenwriter and playwright known for socially conscious themes, to write
a new story and script for the show. “The new production is focused on providing
elementary school children a vocabulary to understand energy and the climate crisis
while empowering them to become climate leaders,” said Schwaller.
CGMM tapped Bonnie Milner of North Brookfield’s legendary Long View Farm
Studios and CGMM Co-Founder and Kelly Wohlford, CGMM Production Manager,
to create new songs with Mark, while Grammy-winning writer/producer Jeff Bova
ensured the pop radio quality of the final music. With a new set, visuals, videos, and
animations, and a cast of professional actors, the first-class production hit the road.
The first official run of Turn It Up! took place in Lawrence, MA. CGMM chose the
Lawrence school district intentionally due to the frequent challenges the city faces
around education, resource, and opportunity embargoes. Through the show,
CGMM provided easy to consume and much-needed information to children in a
community disproportionately vulnerable to the effects of climate change. The cast
and crew toured from school to school, building the set in gymnasiums, cafeterias, or
any large space available. The show became a quick hit with educators,
administrators, and most importantly, the children in the audience. Touring
throughout a school system worked.
The second run of the show took place as a stationary exhibit at the Brooklyn
Children’s Museum in New York City. CGMM partnered with the New York City
Department of Education’s Office of Sustainability to coordinate field trips for
elementary schools from across the city. Once announced within the school system,
educators filled a full month of shows in two days--with a long waiting list. Elementary
school students came to the museum and experienced the show, then had time to
explore the other exhibits within the museum. During the month, CGMM presented
the Turn It Up! Experience twice per day, four days a week. At the end of the run,
Turn It Up! had reached more than 60 schools representing more than 2,000
students, plus educators and caregivers. The stationary exhibit experiment worked.
In 2020, facing the reality of the COVID pandemic, and that live shows could not be
part of the immediate future, CGMM pivoted to create a podcast based on the live
show production of Turn It Up! Adam Raymonda, longtime podcast producer and
editor joined Milner and Wohlford, working under Qualles’ supervision to reshape the
scripts to podcast format, and be conducive to remote recordings by professional
voice actors.
With the Turn It Up! Podcast recorded, edited, and mixed, the CGMM team then
created related activities for educators, caregivers, and children to facilitate deeper
remote and immersive learning on the environmental and empowerment topics
covered by the show.
The Turn It Up! Podcast is available to download, free of charge, from all major
podcast services, as well as on the Turn It Up! Website where relevant learning
activities can also be downloaded.
The CGMM team continues to work on future productions, new podcasts, and even a
possible television series based on Turn It Up!, along with continued hopes for a
return to live performance in a major theater venue when logistics safely allow again.
As the CGMM team says, “We’re handing the next generation a big mess. Let’s at
least arm them with knowledge and power!”

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Issue Insights
Farmworker Justice: Program and Policy Initiatives
during the Biden/Harris Administration
By Bel Hernandez
On behalf of Farmworker Justice, and as the Chair of the Advisory Board, I am pleased to
invite you and a representative of your organization to the following presentation.
Please join us on Wednesday, February 24 at 10:30amPT to NoonPT via zoom for
the Farmworker Justice Presentation on Program and Policy Initiatives during the
Biden/Harris Administration and the 117th Congress.
We are pleased to confirm that our keynote speaker will be Rep. Raul Ruiz of California’s
Coachella Valley, who is a physician, comes from a farmworker family, and is now Chair of
the Congressional Hispanic Caucus.
Maria Elena Salinas, longtime TV journalist, will be our host.
Farmworker Justice staff will make brief presentations on our priorities for the Biden
Administration and the 117th Congress.
We will be joined by Suguet Lopez, Executive Director of Lideres Campesinas de
California and Emma Torres of Campesinos sin Fronteras in Arizona.
Please RSVP HERE
 Empowering Latino Futures Insights
After two decades as Latino Literacy Now we've evolved to a name that
better reflects our various programs
Please click here for the 2019 Empowering Latino Futures/Latino
Literacy Now Year in Review report.

Branding Insights ~ An Ongoing Series

Part 12
What other options did you consider before you chose us?
After all of the market research and investigation, you may think you know who your
competitors are.
But there’s always the possibility you’ve either missed one or passed on one because their
offering didn’t seem comparable to yours.

Asking your customers what companies and services they evaluated is a great way to make
those unknowns known.

Click here for a 100+ page resource study on marketing & branding
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Sinceramente, Kirk Whisler

Executive Editor, Hispanic Marketing 101
email: kirk@whisler.com
voice: (760) 579-1696 web: www.hm101.com
624 Hillcrest Lane, Fallbrook, CA 92028

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