Sie sind auf Seite 1von 76

Englisch als Geschäftssprache +EXTRA

MEDIC
ENG AL
BUSINESS ENGLISH MAGAZIN

16 Smombies 42 Tatyana Bakalchuk


50 Managing Singles LISH

Business English
Beware –  Russia’s Retail Tsarina

Magazin
ls
el a n im
business-english-magazin.de

i k
Art rsio
rve
3
MP

t
ma
For

ESTONIA
THE SILICON VALLEY
OF EUROPE

TEENAGE
Ausgabe 1/2021
Januar/Februar/März
Deutschland 12,90 €
Österreich 14,80 €
Luxemburg 14,80 €
ECO
WARRIORS
Schweiz 19,60 CHF
Italien 14,80 €
Colorful
MEDIA
Unsere Archivausgaben
+EXTRA +EXTRA
EXTRA EXTRA

Englisch als Geschäftssprache Englisch als Geschäftssprache


BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN


48 Enter 51 Homeworking 56 Coaching TIPS & 11 The Airbnb Effect 39 Melanie Perkins:
47 Cyprus

Business English Business English


the Daigou – the New Normal – Business is War Design Thinking
TAXES
FOR YOURADVICE
WEBSFIRM
ITE
'S

können
Magazin Magazin

Artike
Colorful

Colorful
MEDIA

MEDIA
Hörver l als
sion
MP3 im

Sie jetzt auf unserer


Forma
t
business-english-magazin.de

business-english-magazin.de
s
el al im
IS Seite bestellen:
kiosk.colorfulmedia.de
FAKE
Artik sion

THE
rver
3
MP

at
Form

INCOMPARABLE
NEWS
Ausgabe 5/2020
Oktober/November/Dezember
Deutschland 12,50 €
Österreich 14,40 €
Luxemburg 14,40 €
Schweiz 19,20 CHF
Italien 14,40 €
URSULA Ausgabe 3/2020
April/Mai
Deutschland 12,50 €
Österreich 14,40 €
Luxemburg 14,40 €
Schweiz 19,20 CHF
Italien 14,40 €
REAL?

ENGLISCH ENGLISCH
ALS GESCHÄFTSSPR ALS GESCHÄFTSSPR

+EXTRA +EXTRA +EXTRA


ACHE ACHE
BUSINESS BUSINESS
ENGLISH ENGLISH
MAGAZIN MAGAZIN
EXTRA EXTRA

Englisch als Geschäftssprache Englisch als Geschäftssprache Englisch als Geschäftssprache


– Mind Games 58 Popular Travel Destination
53 Coaching 66 Goes 12 Websites 24 Amazon 67 –Mauritius Invasion of Privacy? 56 Money for Nothing 60 Might Expect
16 orBiometrics

BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN


Azerbaijan – Increasingly The UK New Streaming Get to Know Africa’s – Progress Finland – Giving Zimbabwe – Not What You

Business English Business English Business English


Green BANKIN Paradise Island
E-BANKG AND
REAL
ING ESTATE

Artike
Hörver l als
Magazin Magazin Magazin
sion
MP3 im
Artike
Forma Hörver l als
t sion
MP3 im

Colorful

Colorful

Colorful
MEDIA

MEDIA

MEDIA
Forma
t

 SOCIAL

business-english-magazin.de
BECOMINGA

MARVELLOUS SELLING
SPEAKING MY MANAGER
business-english-magazin.de
HOW TO USE SOCIAL MEDIA

LANGUAGE
TO SELL MORE EFFECTIVELY
FROMGOODTOGREAT
CORPORATION LINGO

business-english-magazin.de
Artike Ausgabe 4/2019
Hörver l als
sion Juni/Juli
MP3 im
Deutschland 12,50 €
Österreich 14,40 €,
Ausgabe 6/2019 Ausgabe 5/2019 Forma
t Luxemburg 14,40 €
Oktober/November August/September Schweiz 19,20 CHF,
Italien 14,40 €
Deutschland 12,50 € Deutschland 12,50 €
Österreich 14,40 € Österreich 14,40 €
Luxemburg 14,40 € Luxemburg 14,40 €
Schweiz 19,20 CHF Schweiz 19,20 CHF
Italien 14,40 € Italien 14,40 €

ENGLISCH ENGLISCH ENGLISCH

8 28 –Meghan 46 –New 46 ofOpals 52 Trouble 60 With


ALS GESCHÄFTSSPR ALS GESCHÄFTSSPR ALS GESCHÄFTSSPR

WORK
ENGLISCH

+EXTRA +EXTRA +EXTRA +EXTRA


ACHE ACHE ACHE

lish

lish
ALS GESCHÄFTSSPR

34 President 42 Upmarket 64 Spoilt


The Arrival of Markle Zealand – A Gem The Maldives – Test Your IQ

n
BUSINESS BUSINESS BUSINESS
ENGLISH ENGLISH ENGLISH

+EXTRA

Magazi

Magazi
ACHE

lish
MAGAZIN MAGAZIN MAGAZIN

China’s Xi Jinping: Airbnb Goes The Canary Islands:


EXTRA EXTRA EXTRA EXTRA

n
BUSINESS

Englisch als Geschäftssprache Englisch als Geschäftssprache ING


ENGLISH

Magazi
MAGAZIN
EXTRA

Uber’s Rival – Lyft The American Royal Land of Dreams an Investment in Paradise HQ

s Eng

s Eng
Shopping for On a Plane
ABROAD or Potentate? for Choice

s Eng
E-Shopping
Organic Food

Busines

Busines
12 Health 37 Germany’s 68 The Fortnite Frenzy 30 WHO’s Fit? 41 Street 62 Jamaica

Busines
BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN


Invasion – The Scooters – Land of Wood
Englisch als Geschäftssprache Englisch als Geschäftssprache

BUSINESS ENGLISH MAGAZIN


and Fitness Travel
ON Englisch als Geschäftssprache

Business English Business English Business English Business English


Trends 2019 Troubles Are Coming and Water A PLANE

Business English
SHOPPI
NG FOR
ORGANIC
FOOD E-SHOP
PING

Magazin Magazin als


Artikel im
Magazin Magazin Magazin
ion
Hörvers
Artike
Hörver l als
P3
MForm at
sion
MP3 im Artike
Colorful

Colorful

Colorful

Colorful
MEDIA

MEDIA

MEDIA

MEDIA
Hörver l als

Colorful MEDIA
sion
Forma
t MP3 im

Forma
JOBS
t

business-english-magazin.de

business-english-magazin.de
business-english-magazin.de

business-english-magazin.de

USA UK GERMANY

PRESENTATION
AND PUBLIC SPEAKING
MEANINGFUL

TOP
ECONOMY
MASTERY Artike
Hörver l als

MP3
sion

WHAT IS
im
l als
Forma Artike n im
t sio

MForPma3t
Hörver

PAYING THE QUEEN CANADA’S


JOBS Ausgabe 3/2018

AND THE BUSINESS


Ausgabe 4/2018
MESSAGE TO THE
business-english-magazin.de

April/Mai Juni/Juli
Deutschland 12,50 €
Österreich 14,40 €, Luxemburg 14,40 €
Schweiz 19,20 CHF, Italien 14,40 €
Deutschland 12,50 €
Österreich 14,40 €, Luxemburg 14,40 €
Schweiz 19,20 CHF, Italien 14,40 € WORLD?
Ausgabe 3/2019

Deutschland
April/Mai
12,50 €
Österreich 14,40 €, Luxemburg 14,40 €
Ausgabe 2/2019
Februar/März
Deutschland 12,50 €
Österreich 14,40 €, Luxemburg 14,40 €
OF MONARCHY Ausgabe 5/2018
August/September
Deutschland 12,50 €
Österreich 14,40 €, Luxemburg 14,40 €
Schweiz 19,20 CHF, Italien 14,40 € Schweiz 19,20 CHF, Italien 14,40 €
Schweiz 19,20 CHF, Italien 14,40 €

ENGLISCH
ALS GESCHÄFTSS

20 Coffee 54 Fidgets 57 Destination


JĘZYK ENGLISCH

8 –NoWe’re 22 Energy 50 Dame


ANGIELSKI

+EXTRA
ALS GESCHÄFTSS PRACHE

lish
14 Breach 62 Amazing 74 toCaroline 51 for 60 the 64
+EXTRA +EXTRA The Magic of Profiting from Pakistan – A Perplexing

n
BUSINESS
BIZNESOWY
lish

Cash Please Baltic Pipe – Nordic Veuve Clicquot - La Grande


ENGLISH

+EXTRA +EXTRA
PRACHE

Magazi
EXTR
lish

lish
MAGAZIN

Equifax's Big Goyder – Helping Poland – Poised Blogs to Bring Home Guru Review:
ne

BUSINESS

n
BUSINESS
ENGLISH ENGLISH
EXTRA EXTRA
A

Magazi
EXTR

Englisch als Geschäftssprache


BEZPŁATMAGAZINE MAGAZIN
Magazi

DODATENY A

s Eng
Swedish for Europe de Champagne Successful Business
s Eng

Faith and Black Market


K

South Africa Achieve Gravitas Success Bacon Nathan Allen Pirtle


s Eng

s Eng
Fitness Employment
Religion Vocabulary Presentations

Busines
FAITH Contracts
Busines

Busines

Busines

BUSINESS ENGLISH MAGAZIN


22 Worthless or Dangerous? 34 – Turbulent Times 49 Female Stars
Englisch als Geschäftssprache
BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN

AND
Englisch als Geschäftssprache
BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN

RELIGIO
N
Vitamins – Vital, Ryanair WWE
Englisch als Geschäftssprache Englisch als Geschäftssprache

Business English Business English Business English Business English Business English
BLACK FITN
ESS EMPLO
SUCCESSFU
MARKE VOCABULA – SORTING YMENT
CONTR
L BUSIN
PRESE ESS
T RY OUT THE
MULTITUD ACTS
E OF TERMS
NTATIONS

Magazin Magazin Magazin Magazin Magazin

WHY SOME
COUNTRIES ARE [ Colorful MEDIA
Colorful MEDIA

Colorful

Colorful
MEDIA

MEDIA
Colorful MEDIA

Artike

]
Art
Hörver l als Hörveikel als

POOR AND
MP3
sion
MP3 im rsion
im
-Form
Art
Hörveikel als
Forma
business-english-magazin.de

business-english-magazin.de

rsion
t at
MP3 im

Forma
t

OTHERS
RICH THE
HOW TO
FITNESS
30 STRESS WORLD’S RICHEST
ROCK ‘N’ ROLLERS
BUSTERS FOR
Artike

CONTROL CRYPTOCURRENCIES
Hörver l als
sion
MP3 im

MANAGERS AND Forma


t

ECONOMY
EMPLOYEES

STRESS PROFITS FROM BEYOND THE GRAVE THE FUTURE OF MONEY?


business-english-magazin.de
business-english-magazin.de

business-english-magazin.de

Ausgabe 6/2018 Ausgabe 1/2019 Ausgabe 2/2018 Ausgabe 5/2017 Ausgabe 6/2017
Oktober/November December/Januar Februar/März August/September Oktober/November
Deutschland 12,50 € Deutschland 12,50 € Deutschland 12,50 € Deutschland 12,50 € Deutschland 12,50 €
Österreich 14,40 €, Luxemburg 14,40 € Österreich 14,40 €, Luxemburg 14,40 € Österreich 14,40 €, Luxemburg 14,40 € Österreich 14,40 € , Luxemburg 14,40 € Österreich 14,40 €, Luxemburg 14,40 €
Schweiz 19,20 CHF, Italien 14,40 € Schweiz 19,20 CHF, Italien 14,40 € Schweiz 19,20 CHF, Italien 14,40 € Schweiz 19,20 CHF, Italien 14,40 € Schweiz 19,20 CHF, Italien 14,40 €

Busines
+ Extra
Busines Busines
+ Extra
JĘZYK
ANGIELSKI

12 Tourists 30 Sex 70 The 56 Iran


Middle Eastern Jewel 66 – Blue Ocean Strategy 51 14 NATO 18 Meet 68 10 Switzerland 21 Dirty
International Airlines 34 14 38 Living 54 Lights!
s Eng
BIZNESOWY

s Eng s Eng
+EXTRA +EXTRA +EXTRA Secrets of Twitter's King
lish

Not Robots - The True Elegance – an Unexpected Kim&Mauborgne Wall Street's in the Post- the Asking for If You Camera!
ne

lish
BUSINESS

lish lish
ENGLISH

EXTRA
BEZPŁATMAGAZINE
EXTRA EXTRA
Magazi

DODAT NY
EK Magazin

vs. Austria – Jack Dorsey


Magazin

Wanted Potential of Edinburgh Greatest Deals Truth Age Trumps a Pay Rise Start Me Up on the Edge Stream!
s Eng

How to Write Coaching Fintech Education Educati Human


a Business Email on
Resources
Busines

BUSINESS ENGLISH MAGAZIN

Englisch als Geschäftssprache


BUSINESS ENGLISH MAGAZIN
BUSINESS ENGLISH MAGAZIN

BUSINESS ENGLISH MAGAZIN


BUSINESS ENGLISH MAGAZIN

Englisch als Geschäftssprache Englisch als Geschäftssprache Englisch als Geschäftssprache Englisch als Geschäftssprache

Business English Business English Business English Business English Business English
HOW COACHI Human
A BUSIN TO WRITE
ESS EMAIL NG Reso urces
Colorful
MEDIA

Ausgabe 1/2017 Ausgabe April/Mai 3/2016


Magazin Magazin Magazin Dezember/Januar
9,90 €
Magazin Deutschland 9,90 € Magazin

[
Deutschland Österreich 11,40 €

[
Österreich 11,40 € Luxemburg 11,40 €

]
Luxemburg 11,40 € Schweiz 16,50 CHF

]
Art Artikel als
Hörveikel als
Schweiz 16,50 CHF Italien 11,40 €
Hörversion
MP3
Italien 11,40 €
rsion
MP3-Format
Colorful

Colorful

im
Colorful

Colorful
MEDIA

MEDIA

im
Colorful MEDIA

-Form
MEDIA

MEDIA

at

SUPERFOODS NASA's [
Artike
Hörve l als

[
rsion
MP3
]
im Art
Hörveikel als
MP3rsion im
]
Forma Art
t Hörveikel als
-Form
at
MP3rsion im
THE FIGHT FOR THE
-Form
at

FOR YOUR BRAIN WONDER


Ausgabe 3/2017
April/Mai THE CHANGING WORLD OF FUTURE OF AMERICA

VITICULTURE
Ausgabe 4/2017 Deutschland 12,50 €
business-english-magazin.de
business-english-magazin.de

business-english-magazin.de

Juni/Juli Österreich 14,80 €


business-english-magazin.de

business-english-magazin.de

Luxemburg 14,80 €
12,50 €

WOMEN
Deutschland Schweiz 19,90 CHF
Österreich 14,40 € , Luxemburg 14,40 € Italien 14,80 €
Schweiz 19,20 CHF, Italien 14,40 €

Ausgabe 1/2018
Dezember/Januar
Deutschland 12,50 €
Österreich 14,40 €, Luxemburg 14,40 €
Schweiz 19,20 CHF, Italien 14,40 €

Um sie zu erwerben, bitte kontaktieren Sie uns.


E-Mail: abo@business-english-magazin.de | Online: business-english-magazin.de/abo
Colorful MEDIA
Colorful Media Deutschland GmbH Telefon: 0335 557 1520 | Fax: 0335 557 1110 www.colorfulmedia.de
in brief business trends
4 Bon Voyage Jumbo Jet 46  usiness Lights During
B
Lockdown
moments
in history coaching

5 
The History of the BBC 50 Managing Singles

environment travel

7 Teenage Eco Warriors 54 New Trends in Travelling

58  outh Korea – Land of Many


S
international Contrasts

11 Bankruptcy Pandemic managing people


66  avid Burkus
D
– Devil’s Advocate

business language
70 Business Dialogues:
16 Smombies Beware Back to School

20  izzaExpress – In Danger of
P
Getting Burnt at the end
24 The Highest Apple
72  Influential People
30 Tesco Takes On Amazon
73 Book & Film Reviews
34  msk – Russia’s Biggest Oil
O
Refinery

36  eople Poisoned by the Kremlin


P  die beilage
[Allegedly] als download
cover story 75 Medical Issues
EXTRA
Business English

38  stonia – The Silicon Valley of


E
Europe

business woman MEDICAL ISSUES


42  atyana Bakalchuk – Russia’s
T
Retail Tsarina
IN BRIEF

Bon Voyage1 Jumbo Jet2 instance15, already has more 747s in storage16 than it has in ser-
vice17 and plans to phase them all out18 by 2024. In its heyday19,
Boeing has announced that it will halt3 production of its icon- though, the 747 was unmatched20. Its top speed of 650 mph made
ic 747 jumbo jet after 50 years of dominating5 the skies. While
4
it the world’s speediest commercial plane21. In an emergency evac-
the 2020 downturn6 in air travel brought on7 by COVID-19 is one uation22 flight23 leaving Addis Ababa24 in 1991, a single 747 broke
culprit8, environmental concerns9 were another major factor. The records by carrying over 1,000 passengers on board25. In their 50
747 was an ageing10 gas guzzler11. Airlines often had to pay mas- years in operation, Boeing’s 747 fleet shuttled26 almost 4 bln pas-
sive12 environmental tariffs13 just to land14 one. British Airways, for sengers to all corners of the world27.

1
 bon voyage ˌbɒn vɔɪˈjɑːʒ gute Reise 15
 for instance fɔː(r) ˈɪnstəns z um Beispiel
2
 jumbo jet ˈʤʌmbəʊ ʤet J umbo-Jet, Großflugzeug 16
 in storage ɪn ˈstɔːrɪʤ im Lager
3
 to halt sth tuː hɔːlt ˈsʌmθɪŋ etw. anhalten, stoppen 17
 in service ɪn ˈsɜːvɪs im Dienst
4
 iconic aɪˈkɒnɪk Kult-, kultig 18
 to phase sth out tə feɪz ˈsʌmθɪŋ aʊt e
 tw. ausmustern
5
 to dominate sth tə ˈdɒmɪneɪt ˈsʌmθɪŋ e
 tw. dominieren, beherrschen 19
 in one’s heyday ɪn wʌnz ˈheɪdeɪ in/zu jds. Blütezeit
6
 downturn ˈdaʊntɜːn Abschwung, Rückgang 20
 unmatched ʌnˈmæʧt u
 nerreicht, unübertroffen
7
 to bring sth on tə brɪŋ ˈsʌmθɪŋ ɒn etw. verursachen, hervorrufen 21
 commercial plane kəˈmɜːʃəl pleɪn P
 assagierflugzeug, 
8
 culprit ˈkʌlprɪt Ü
 beltäter Verkehrsflugzeug
9
 environmental concerns ɪnˌvaɪərənˈmentl kənˈsɜːnz U
 mweltbedenken, 22
 evacuation ɪˌvækjʊˈeɪʃən E
 vakuierung
Umweltschutzbelange 23
 flight flaɪt F
 lug
10
 ageing ˈeɪʤɪŋ in die Jahre gekommen, alternd 24
 Addis Ababa ˈædɪs ˈæbəbə Addis Abeba (Hauptstadt Äthiopiens)
11
 gas guzzler gæs ˈgʌzlə(r) Spritfresser, Benzinschlucker 25
 to carry X on board tə ˈkæri ɒn bɔːd X
 (Passagiere) an Bord
12
 massive ˈmæsɪv massiv, gewaltig transportieren
13
 tariff ˈtærɪf G
 ebührensatz, Zoll 26
 to shuttle sb tə ˈʃʌtl ˈsʌmbədi jdn. transportieren, hin- und herbringen
14
 to land sth tə lænd ˈsʌmθɪŋ etw. landen 27
 all corners of the world ɔːl ˈkɔːnəz ɒv ðə wɜːld a
 lle Ecken der Welt

4 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


MOMENTS IN HISTORY

The History of the BBC

T he BBC is known around the world for1 of-


fering television and radio services, many
of which are regarded as2 the best of the best.
This reputation has been earned through a his-
tory of innovation and world’s firsts3. Owen
Williams recalls4 the key moments in the near-
100-year history of the broadcasting5 giant6.

1922

The British Broadcasting Company (BBC)


is formed.

1922 1932 1948

The BBC starts its first daily7 radio service King George V, the first British mon- The Television Service starts broadcast-
in London. arch12 to broadcast on radio, addresses13 ing news.
the Empire14.
1
 to be known for sth tə bi nəʊn fə(r) ˈsʌmθɪŋ
1923 bekannt sein für etw.
1936 2
 to regard sth as sth tə rɪˈɡɑːd ˈsʌmθɪŋ əz
The first edition of the Radio Times is pub- ˈsʌmθɪŋ etw. als etw. betrachten
lished. It lists8 the few programmes on offer9. The BBC provides the world’s first regular 3
 world’s first wɜːldz ˈfɜːst W
 eltneuheit
‘high-definition15’ television service. 4
 to recall sth tə rɪˈkɔːl ˈsʌmθɪŋ s ich etw. in
Erinnerung rufen
1927 5
 broadcasting ˈbrɔːdkɑːstɪŋ Rundfunk
1938 6
 giant ˈdʒaɪənt G
 igant, Riese
A Royal Charter establishes the BBC as
10 7
 daily ˈdeɪli t äglich
the British Broadcasting Corporation. The first foreign language broadcast is 8
 to list sth tə lɪst ˈsʌmθɪŋ e
 tw. auflisten
made (in Arabic). 9
 on offer ɒn ˈɒfə(r) im Angebot
10
 Royal Charter ˈrɔɪəl ˈtʃɑːtə(r) K
 önigliche
1929 Satzung
1939 11
 purpose-built ˈpɜːpəs bɪlt s peziell errichtet/
John Logie Baird tests some of the world’s angefertigt
first television broadcasts on the BBC. War stops service. 12
 monarch ˈmɒnək M
 onarch
13
 to address sb tu əˈdres ˈsʌmbədi s ich an jdn.
richten
1932 1946 14
 empire ˈempaɪə(r) I mperium
15
 high-definition haɪ ˌdefɪˈnɪʃn hochauflösend,
The purpose-built home of the BBC11
The first dedicated radio programme for
16
Hochauflösung
‘Broadcasting House’ is opened. women, ‘Women’s Hour’ is broadcast. 16
 dedicated ˈdedɪkeɪtɪd g
 ewidmet »

VERLAG:
COLORFUL MEDIA
REDAKTION: MP3 AUFNAHMEN: DRUCK:
DEUTSCHLAND GmbH
Janet Sandford Graham Crawford Taurus, Warschau
Im Technologiepark 1
Michael Gaylord
15236 Frankfurt (Oder)
Jonathan Sidor
Telefon: 0335 557 1520 KORREKTUR: VERTRIEB:
Steve Sibbald
Fax: 0335 557 1110 Graham Crawford IPS Pressevertrieb GmbH
Prochor Aniszczuk
E-Mail: kontakt@colorfulmedia.de Kira Dahmann Carl-Zeiss-Str. 5
Marc Tobias Winterhagen
Netz: www.colorfulmedia.de D-53340 Meckenheim
Owen Williams
Herausgeber: Piotr Olejniczak
BUSINESS
Jonathan Moore TITELBILD:
Sławomir Kinal ABONNEMENT:
CHEFREDAKTEUR:
DEPOSITPHOTOS Telefon: 0335 557 1520

ENGLISH
Piotr Olejniczak
GRAFIK UND LAYOUT: Fax: 0335 557 1110
Slawomir Kinal ANZEIGENLEITUNG: abo@business-english-magazin.de

MAGAZIN
REDAKTIONELLE LEITUNG: Michal Sobanski Telefon: 0335 557 1520 kiosk.colorfulmedia.de
Hanna Danielczak Stasia Lebedenko anzeige@colorfulmedia.de
MOMENTS IN HISTORY

1948 1997 17
 coronation ˌkɒrəˈneɪʃn K
 rönung
18
 to catalyse sth tə ˈkætəlaɪz ˈsʌmθɪŋ etw.
The BBC broadcasts the Olympic Games Seeing the opportunity of the Internet, bbc. beschleunigen, initiieren
in London (the Games’ first broadcast). co.uk is set up. 19
 demand for sth dɪˈmɑːnd fə(r) ˈsʌmθɪŋ
Nachfrage nach etw.
20
 television ˈtelɪˌvɪʒn F
 ernseher
1953 1998 21
 full-colour fʊl ˈkʌlə(r) in Farbe, vollfarbig
22
 to launch sth tə lɔːntʃ ˈsʌmθɪŋ e
 tw. starten
Queen Elizabeth II’s coronation17 is shown The first BBC digital TV channel BBC 23
 to fulfil sth tə fʊlˈfɪl ˈsʌmθɪŋ e
 tw. erfüllen
live on the BBC. The popularity of this Choice is launched. (It would later become 24
 youth juːθ Jugend
broadcast catalysed 18 the demand for 19 BBC Three) 25
 teletext ˈtelitekst T
 eletext
televisions20. 26
 record ˈrekɔːd Rekord-
27
 estimated ˈestɪmeɪtɪd g
 eschätzt
2007 28
 audience ˈɔːdiəns Z
 uschauer
1960 29
 on-demand ɒn dɪˈmɑːnd auf Abruf/Verlangen/
BBC iPlayer, the BBC’s on-demand29 and Nachfrage
‘BBC Television Centre,’ the first pur- catch-up30 service, is launched. 30
 catch-up ˈkætʃəp M
 ediathek
pose-built television production centre in 31
 to bill sth as sth tə bɪl ˈsʌmθɪŋ əz ˈsʌmθɪŋ etw.
the world, is opened in London. als etw. bezeichnen
2012 32
 comprehensive ˌkɒmprɪˈhensɪv umfassend,
umfangreich
1967 The Olympic Games in London are billed 33
 coverage ˈkʌvərɪdʒ B
 erichterstattung
as31 ‘The Digital Olympics’ with the BBC 34
 record-breaking ˈrekɔːd breɪkɪŋ R
 ekord-
BBC TWO, the BBC’s second channel, delivering comprehensive32 online cov- 35
 to discontinue sth tə ˌdɪskənˈtɪnjuː ˈsʌmθɪŋ e
 tw.
broadcasts the first full-colour21 TV service erage33 and interaction. It attracts a re- nicht fortführen, beenden
in Europe. cord-breaking34 55 million global visitors 36
 suite swiːt P
 aket, Reihe, Set
on BBC Sport Online. 37
 device dɪˈvaɪs G
 erät
38
 centenary senˈtiːnəri h
 undertjähriges
1967 Jubiläum
2012 39
 one of a kind wʌn ǝv ǝ kaɪnd einzigartig
Radio 1 is launched22, aiming to fulfil23 the
increasing need for a youth24 radio. The BBC discontinues 35 its CEEFAX
service.

1974
2012
CEEFAX, the first teletext25 service in the
world, is launched. The BBC Radio Player app is launched,
offering the suite36 of BBC radio stations
for all devices37.
1981

The Wedding of Prince Charles and Lady 2022


Diana Spencer is shown to a record26 num-
ber of viewers. The estimated27 global TV The BBC will celebrate its centenary38.
audience28 reaches 750 million. Expect to see huge celebrations and one of
a kind39 broadcasts.

1997

BBC News 24, the BBC’s first 24-hour


channel, is started.

6 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


ENVIRONMENT

Melati Wijsen

BUSINESS-ENGLISH-MAGAZIN.DE
ZUGANGSCODE

DOWNLOAD QR CODE SCANNER:


COLORFULMEDIA.DE/SCANNER
9yk

ODER HÖR ES
DIR AN AUF:

Teenage Eco Warriors 1 2

With as green a conscience3 as ever, Steve Sibbald  teenage ˈtiːneɪdʒ jugendlich, im Teenageralter


1

 eco warrior ˈiːkəʊ ˈwɒrɪə(r) U


 mweltaktivist
looks at a growing movement which aims to eradicate4
2

3
 conscience ˈkɒnʃəns G
 ewissen
the use of plastic bags around the world. 4
 to eradicate sth tu ɪˈrædɪkeɪt ˈsʌmθɪŋ e
 tw.
ausmerzen, ausrotten

7
ENVIRONMENT

S
aving the planet is something (BBPB) is a simple concept21; to raise what can we do as kids living on the island
that preys on5 the minds of mil- awareness22 of the deadly impact23 plastic of Bali?’. You see, we didn’t want to wait
lions. It’s hard to deny 6 that is having on our planet and to help edu- until we were older to start making a dif-
these days it’s difficult to click cate those around us. It also offers ways in ference33. It wasn’t even a question, really.
a page or turn the channel7 without being which individuals24 can become part of the It was more like, what can we do, as kids,
reminded about8 what we can do to help growing solution. It might not sound like right now.” When asked about her young-
play our part9. anything new, but when the campaign25 is er sister, she explained that she was unable
There are countless theories and statis- coming from two teenage girls who have to34 attend35 the interview. “She’s at school
tics out there and sometimes it’s extreme- staged26 a hunger strike27 in order to get ... She’s just halfway through36 grade37 11
ly overwhelming10 to try and digest11 them their point across28, it’s not hard to see why and she’s putting her focus more into grad-
all. After all, surely there’s only so much it’s gained a large media following29 and a uating high school38.” That response39 alone
we can each do12 to help combat13 climate lot of support. is always going to bring in40 kudos41 points.
change14? However, with so many trying to
do their bit to15 help the cause, progress is
being made16, albeit slowly. For a perfect Passion and a Mission Pollution42 from Plastic
example, one need look no further than17
teen activists Melati and Isabel Wijsen – In a recent interview with National While the issue of plastic pollution is
an inspiration to many around the world. Public Radio, it’s difficult not to feel the widely known43, it’s not until one is pre-
Born to Dutch-Indonesian parents in passion that Melati has for what she does. sented with44 the stats45 that the true impact
Bali, the sisters began Bye-Bye Plastic “It got to the point where30 on weekends actually hits home46. According to Surfers
Bags when they were just 12 years old when we would go to our childhood beach, Against Sewage47, approximately48 two-
(Melati) and 10 years old (Isabel) back in if we went swimming there, a plastic bag thirds of plastic finds its way into49 oceans
2013. It’s since gone on to18 become some- would wrap around31 your arm ... And you from the land. Tossed-aside50 garbage51,
thing of a global phenomenon19. say just, ‘enough is enough32.’ My sister landfill52 sites53, or items flushed down the
By definition20, Bye-Bye Plastic Bags and I went home that day thinking, ‘Well, toilet54.

5
 to prey on sth tə preɪ ɒn ˈsʌmθɪŋ an etw. 20
 by definition baɪ ˌdefɪˈnɪʃn laut Definition halbem Wege von etw.
nagen, etw. quälen 21
 concept ˈkɒnsept K
 onzept, Idee 37
 grade ɡreɪd K
 lasse
6
 to deny sth tə dɪˈnaɪ ˈsʌmθɪŋ etw. leugnen 22
 to raise awareness tə reɪz əˈweənəs 38
 to graduate high school tə ˈɡrædʒʊeɪt ˈhaɪ skuːl
7
 to turn the channel tə tɜːn ðə ˈtʃænl Aufmerksamkeit erhöhen das Gymnasium abschließen
umschalten 23
 impact ˈɪmpækt E
 influss, Auswirkung 39
 response rɪˈspɒns A
 ntwort
8
 to remind sb about sth tə rɪˈmaɪnd ˈsʌmbədi 24
 individual ˌɪndɪˈvɪdʒʊəl E
 inzelperson, 40
 to bring sth in tə brɪŋ ˈsʌmθɪŋ ɪn e
 tw.
əˈbaʊt ˈsʌmθɪŋ jdn. an etw. erinnern Individuum einfahren
9
 to play our part tə ˈpleɪ ˈaʊə(r) pɑːt u
 nseren Teil 25
 campaign kæmˈpeɪn K
 ampagne, Aktion 41
 kudos ˈkjuːdɒs Applaus, Ehre, Prestige
beitragen 26
 to stage sth tə steɪdʒ ˈsʌmθɪŋ e
 tw. 42
 pollution pəˈluːʃn Verschmutzung
10
 overwhelming əʊvəˈwelmɪŋ ü
 berwältigend veranstalten, inszenieren 43
 widely known ˈwaɪdli nəʊn w
 eit(hin) bekannt
11
 to digest sth tə daɪˈdʒest ˈsʌmθɪŋ e
 tw. 27
 hunger strike ˈhʌŋɡə(r) straɪk H
 ungerstreik 44
 to present sb with sth tə prɪˈzent ˈsʌmbədi wɪð
verdauen, sacken lassen 28
 to get one’s point across tə ɡet wʌnz pɔɪnt ˈsʌmθɪŋ jdm. etw. überreichen, jdn. mit etw.
12
 there’s only so much sb can do to do əˈkrɒs s einen Standpunkt deutlich machen konfrontieren
sth ðeəz ˈəʊnli ˈsəʊ ˈmʌtʃ ˈsʌmbədi kən də tə du 29
 following ˈfɒləʊɪŋ A
 nhängerschaft, 45
 stat (statistic) ˈstæt stəˈtɪstɪk S
 tatistik
ˈsʌmθɪŋ jd. kann nur so viel tun, um etw. zu Fangemeinde 46
 to hit home tə hɪt həʊm h
 ier: richtig bewusst
tun 30
 to get to the point where... tə ɡet tə ðə pɔɪnt werden
13
 to combat sth tə ˈkɒmbæt ˈsʌmθɪŋ etw. weə(r) a
 n den Punkt gelangen, wo ... 47
 sewage ˈsjuːɪdʒ Abwasser
bekämpfen 31
 to wrap sth around sth tə ræp ˈsʌmθɪŋ əˈraʊnd 48
 approximately əˈprɒksɪmətli u
 ngefähr
14
 climate change ˈklaɪmət tʃeɪndʒ K
 limawandel ˈsʌmθɪŋ etw. um etw. wickeln 49
 to find one’s way somewhere tə faɪnd wʌnz
15
 to do one’s bit to do sth tə du wʌnz bɪt tə du 32
 enough is enough ɪˈnʌf ɪz ɪˈnʌf genug ist weɪ ˈsʌmweə(r) s einen Weg irgendwohin
ˈsʌmθɪŋ das Seinige tun, um etw. zu tun genug finden
16
 to make progress tə meɪk ˈprəʊɡres 33
 to make a difference tə meɪk ə ˈdɪfrəns e
 inen 50
 to toss sth aside tə tɒs ˈsʌmθɪŋ əˈsaɪd e
 tw.
Fortschritte machen Unterschied machen beiseite werfen, wegwerfen
17
 look no further than X... lʊk nəʊ ˈfɜːðə(r) ðən 34
 unable to do sth ʌnˈeɪbl tə du ˈsʌmθɪŋ u
 nfähig, 51
 garbage ˈɡɑːbɪdʒ Müll
man muss nicht weiter suchen als X etw. zu tun 52
 landfill ˈlændfɪl Mülldeponie
18
 to go on to do sth tə ɡəʊ ɒn tə du ˈsʌmθɪŋ 35
 to attend sth tu əˈtend ˈsʌmθɪŋ a
 n etw. 53
 site saɪt G
 elände, Stätte
später etw. machen teilnehmen, bei etw. mitmachen 54
 to flush sth down the toilet tə flʌʃ ˈsʌmθɪŋ
19
 phenomenon fɪˈnɒmɪnən Phänomen 36
 halfway through sth hɑːfˈweɪ θruː ˈsʌmθɪŋ auf daʊn ðə ˈtɔɪlɪt e
 tw. die Toilette herunterspülen

8 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


ENVIRONMENT

With an increasing number of children and teens


now on board, the sisters truly believe that they can
achieve what they initially set out to do – and more.

Due to55 its long-lasting56 durability57, such startling64 figures to consider, per- ignored by the Bali governor69, they decid-
plastic can last hundreds of years. Even haps it comes as no surprise that65 some of ed to take drastic measures70, inspired71 by
when it does begin to break down58, it the younger generation have taken it upon their hero Mahatma Gandhi.
merely59 disintegrates into60 tinier pieces themselves to66 try help play their role in With pressure mounting on72 him, the gov-
which remain with us. One frightening eradicating this problem. ernor eventually73 met with the sisters and
thought is that every bit of plastic which But maybe one of the most amazing67 passed a law74 stating that plastic bags would
has ever been made still resides61 on the things the girls have done to help get their be banned75 on the island by 2018. “Within
planet in one way or another62. Not nice, point across is stage a hunger strike. After 24 hours, we had a phone call and then the
when you sit down and chew it over63. With having a petition with 100,000 signatures68 next day we were picked up from school76

55
 due to sth djuː tə ˈsʌmθɪŋ wegen etw., etw. nachsinnen 71
 to inspire sth tu ɪnˈspaɪə(r) ˈsʌmθɪŋ e
 tw.
aufgrund von etw. 64
 startling ˈstɑːtlɪŋ a
 larmierend, erschreckend inspirieren
56
 long-lasting lɒŋ ˈlɑːstɪŋ langlebig 65
 it comes as no surprise that... ɪt kʌmz əz nəʊ 72
 pressure is mounting on sb ˈpreʃə(r) ɪz
57
 durability ˌdjʊərəˈbɪləti H
 altbarkeit səˈpraɪz ðæt e
 s überrascht nicht, dass ... ˈmaʊntɪŋ ɒn ˈsʌmbədi der Druck auf jdn.
58
 to break down tə breɪk daʊn sich auflösen 66
 to take it upon oneself to do sth tə teɪk wächst
59
 merely ˈmɪəli lediglich, bloß ɪt əˈpɒn wʌnˈself tə du ˈsʌmθɪŋ e
 tw. auf sich 73
 eventually ɪˈventʃʊəli letztlich, letzten Endes,
60
 to disintegrate into sth tə dɪsˈɪntɪɡreɪt ˈɪntə (selbst) nehmen, etw. zu tun schließlich
ˈsʌmθɪŋ sich in etw. zersetzen 67
 amazing əˈmeɪzɪŋ e
 rstaunlich, unglaublich 74
 to pass a law tə pɑːs ə lɔː e
 in Gesetz
61
 to reside tə rɪˈzaɪd w
 eilen, sich befinden 68
 signature ˈsɪɡnətʃə(r) U
 nterschrift verabschieden
62
 in one way or another ɪn wʌn ˈweɪ ɔː(r) 69
 governor ˈɡʌvənə(r) G
 ouverneur, Präsident 75
 to ban sth tə bæn ˈsʌmθɪŋ e
 tw. verbieten
əˈnʌðə(r) auf die eine oder andere Art 70
 to take X measures tə teɪk ˈmeʒəz X
 76
 to pick sb up from school tə pɪk ˈsʌmbədi ʌp
63
 to chew sth over tə tʃuː ˈsʌmθɪŋ ˈəʊvə(r) ü
 ber Maßnahmen ergreifen frəm skuːl jdn. von der Schule abholen

9
ENVIRONMENT

and escorted77 to the office of the gover-

"
With an increasing number of young
nor,” said Melati. Not bad going78, consid- children and teenagers now on board99, the
ering these girls were only 13 and 15 at sisters truly believe that they can achieve
the time79. what they initially100 set out to do101 – and
more. One of the most important things is WITH AN
having a voice which is heard and the fact INCREASING
Spread the Word80 they are both now being invited to talks
around the globe is testament to102 just how NUMBER OF
far they have come103.
Plastic is just one of a number of is-
sues that we have to be concerned about81 “The fact that young kids are getting in-
CHILDREN AND
and there are hundreds of organisations volved104 has definitely been the key to our TEENS NOW ON
and charities82 set up to83 help play their success,” Melati told travel site theculture-
part in other ways. Union of Concerned84 trip.com. “We think it is about time that105 BOARD, THE
Scientists85 (UCS), Greenpeace, Friends young voices are being heard. Plastic that SISTERS TRULY
of the Earth and Rainforest86 Alliance87 are is not picked up106 or recycled will come
all household names88. But while funding back to107 us, it is our future that we stand BELIEVE THAT THEY
up for108 and we are proud of the role BBPB
plays a key role, each will tell you that
spreading the word and reaching out89 is has played so far.”
CAN ACHIEVE WHAT
equally as important90. THEY INITIALLY SET
OUT TO DO – AND
This is something both Melati and
Isabel are aware of91. “We’re actually now Time to Relax?
in 28 locations around the world, and it’s MORE.
all led by young people,” Melati told the Does Melati ever think that her and her
news channel. “We’ve created a starter kit92 sister should sometimes just relax a little
and a handbook93 that guides them through94
this process of how to start a movement ...
Because we literally95 prove that kids can
and perhaps enjoy being teenagers rather
than fight what some might see as a los-
ing battle109?
"
do things, and Bye-Bye Plastic Bags has “Some days, [my mum will] just be
become this platform where kids can feel like110, ‘Melati, take a day off111, like go to anything else than just sitting there, doing
like their voices are being heard96. This is the beach with your friends and just don’t nothing, when there is a whole planet out
my number one focus right now. It con- pick up the plastic, just sit there’,” she there left to save.
sumes97 almost every thought in my body. laughs. But one can’t help but112 get the im-
I mean, it’s like a full-time job98.” pression that113 she would rather be doing 103
 to come far tə kʌm ˈfɑː(r) weit 
kommen
77
 to escort sb somewhere tu ˈeskɔːt ˈsʌmbədi  equally as important ˈiːkwəli əz ɪmˈpɔːtnt
90 104
 to get involved tə get ɪnˈvɒlvd sich in etw.
ˈsʌmweə(r) jdn. irgendwohin eskortieren genauso wichtig engagieren, bei etw. mitmischen
78
 not bad going... nɒt bæd ˈɡəʊɪŋ nicht   aware of sth əˈweə(r) əv ˈsʌmθɪŋ e
91
 iner S. 105
 it is about time that... ɪt ɪz əˈbaʊt ˈtaɪm ðæt e
s
schlecht bewusst wird Zeit, dass ...
 at the time ət ðə taɪm damals, 
79
 starter kit ˈstɑːtə(r) kɪt E
92
 insteigerpaket 106
 to pick sth up tə pɪk ˈsʌmθɪŋ ʌp e
 tw.
zu jener Zeit  handbook ˈhændbʊk Handbuch
93
aufsammeln
 to spread the word tə spred ðə ˈwɜːd e
80
s  to guide sb through sth tə ɡaɪd ˈsʌmbədi θruː
94 107
 to come back to sb tə kʌm ˈbæk tə ˈsʌmbədi z u
weitersagen ˈsʌmθɪŋ jdn. durch etw. führen jdm. zurückkommen
 to be concerned about sth tə bi kənˈsɜːnd əˈbaʊt
81
 literally ˈlɪtərəli b
95
 uchstäblich 108
 to stand up for sth tə stænd ʌp fə(r) ˈsʌmθɪŋ f ür
ˈsʌmθɪŋ wegen/um etw. besorgt sein  sb’s voice is being heard ˈsʌmbədɪz vɔɪs ɪz ˈbiːɪŋ
96
etw. eintreten
 charity ˈtʃærɪti W
82
 ohltätigkeitsorganisation hɜːd jds. Stimme wird gehört 109
 losing battle ˈluːzɪŋ ˈbætl aussichtsloser Kampf
 to set sth up to do sth tə set ˈsʌmθɪŋ ʌp tə du
83
 to consume sth tə kənˈsjuːm ˈsʌmθɪŋ e
97
 tw. 110
 sb will be like, … ˈsʌmbədi wɪl bi ˈlaɪk jd. wird
ˈsʌmθɪŋ etw. gründen/aufbauen, um etw. zu tun verbrauchen, aufbrauchen sagen, ...
 concerned kənˈsɜːnd beunruhigt
84
 full-time job fʊl taɪm dʒɒb Vollzeitjob
98
 to take a day off tə teɪk ə deɪ ɒf e
111
 inen Tag frei
 scientist ˈsaɪəntɪst W
85
 issenschaftler  on board ɒn bɔːd an Bord
99
nehmen
 rainforest ˈreɪnfɒrɪst R
86
 egenwald 100
 initially ɪˈnɪʃəli zunächst, anfänglich 112
 sb can’t help but do sth ˈsʌmbədi kɑːnt help bʌt
 alliance əˈlaɪəns B
87
 ündnis, Allianz 101
 to set out to do sth tə set aʊt tə du ˈsʌmθɪŋ s ich də ˈsʌmθɪŋ jd. kann nicht anders, als etw. zu
 household name ˈhaʊshəʊld neɪm a
88
 llgemein vornehmen, etw. zu tun tun
bekannter Begriff 102
 testament to sth ˈtestəmənt tə ˈsʌmθɪŋ Z
 eugnis 113
 to get the impression that... tə ɡet ði ɪmˈpreʃn
 to reach out tə riːtʃ ˈaʊt d
89
 ie Hand ausstrecken von etw., Beweis für etw. ðæt den Eindruck gewinnen, dass ...

10 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

Bankruptcy 1

Pandemic 2
 bankruptcy ˈbæŋkrʌptsi Bankrott
History may remember the 2020 coronavirus
1

2
 pandemic pænˈdemɪk Pandemie
not just in health terms3, but as the catalyst4 3
 in X terms ɪn tɜːmz in Bezug/Hinsicht auf X
for one of the world’s greatest economic 4
 catalyst ˈkætəlɪst K
 atalysator
 slump slʌmp Sturz, Krise, Rezession
slumps5. Janet Sandford assesses the
5

6
 to assess the damage tu əˈses ðə ˈdæmɪdʒ d
 en
damage6. Schaden bewerten/schätzen

11
INTERNATIONAL

W
hile many of us were ob- the United States. Tourism accounts for35
sessively 7 checking the
daily statistics of new " 14.3 percent of Spain’s GDP and 13 per-
cent of Italy’s. With both of those countries
cases and fatalities8, econ- experiencing high death tolls36, long lock-
omists were looking beyond9 the health FOR SOME downs and travel bans37, they have taken a
issues to the long-term10 economic rami- COMPANIES, double hit, particularly in the hospitality38
fications11. Their forecasts12 were at best industry. While tourism accounts for 8.5
gloomy13 and often apocalyptic14, antici- INCLUDING percent of France’s GDP, it has also taken
pating15 hardship16 for years to come17. For an economic pasting39 to its already limp-
some companies, including one or two
ONE OR TWO ing40 economy. To give an idea of the scale
considered18 ‘too big to fail19,’ the game is CONSIDERED of impact to the countries’ tourist trade, the
already up20. World Travel & Tourism Council41 (WTTC)
‘TOO BIG TO FAIL,’ estimated42 that the cost to UK tourism
THE GAME IS would be in the region of43 GBP 22 bln in
Tourism Takes a Tumble21 2020, with tourist spending44 down45 by a
ALREADY UP. whopping46 78 percent year on year47. This
Between February and August 2020, puts at risk48 the four million jobs that are

"
many countries saw the value of their cur- directly and indirectly49 dependent on50
rencies22, key market shares23 and commod- tourism. The problem has arguably51 been
ities24 fall by as much as 25–33 percent. exacerbated52 by the UK government’s
Here is a global overview25 of some of the stop-start53, inconsistent54 implementation
worst-hit26 countries. travel restrictions30. According to Statistica, of55 quarantine56 and travel bans. At one
Not surprisingly, those countries that are of the world’s larger economies, Mexico point57, 14-day quarantine for people re-
heavily reliant on27 tourism have been par- stands to31 suffer32 the most. Around 15.5 turning from Portugal was mandatory58 in
ticularly28 hard-hit economically by coro- percent of its GDP33 is generated by tour- Scotland and Wales but not in England.
navirus, the subsequent29 lockdown and ism, much coming from its neighbour34,

7
 obsessively əbˈsesɪvli o
 bsessiv 25
 overview ˈəʊvəvjuː Ü
 bersicht 42
 to estimate tu ˈestɪmeɪt s chätzen
8
 fatality fəˈtæləti T
 odesopfer 26
 worst-hit wɜːst hɪt a
 m schlimmsten betroffen 43
 in the region of X ɪn ðə ˈriːdʒən əv irgendwo
9
 to look beyond sth tə lʊk bɪˈjɒnd ˈsʌmθɪŋ 27
 heavily reliant on sth ˈhevɪli rɪˈlaɪənt ɒn ˈsʌmθɪŋ bei X
jenseits etw. schauen stark angewiesen auf etw. 44
 spending ˈspendɪŋ A
 usgaben
10
 long-term lɒŋ tɜːm langfristig 28
 particularly pəˈtɪkjələli b
 esonders 45
 to be down tə bi daʊn w
 eniger/runter sein
11
 ramifications ˌræmɪfɪˈkeɪʃnz Folgen, 29
 subsequent ˈsʌbsɪkwənt a
 nschließend, 46
 whopping ˈwɒpɪŋ gigantisch, 
Auswirkungen folgend riesig
12
 forecast ˈfɔːkɑːst Vorhersage 30
 restriction rɪˈstrɪkʃn E
 inschränkung 47
 year on year jɪə(r) ɒn jɪə(r) ü
 ber Jahre
13
 gloomy ˈɡluːmi düster, trüb 31
 to stand to do sth tə stænd tə du ˈsʌmθɪŋ e
 tw. 48
 to put sb at risk tə pʊt ˈsʌmbədi ət rɪsk jdn. in
14
 apocalyptic əˌpɒkəˈlɪptɪk a
 pokalyptisch bestimmt tun werden Gefahr bringen
15
 to anticipate sth tu ænˈtɪsɪpeɪt ˈsʌmθɪŋ e
 tw. 32
 to suffer tə ˈsʌfə(r) leiden 49
 indirectly ˌɪndɪˈrektli indirekt
annehmen, erwarten 33
 GDP (gross domestic product) ˌdʒiː 50
 dependent on sth dɪˈpendənt ɒn ˈsʌmθɪŋ
16
 hardship ˈhɑːdʃɪp Not, Elend diː ˈpiː ɡrəʊs dəˈmestɪk ˈprɒdʌkt B
 IP abhängig von etw.
17
 for years to come fə ˈjiəz tə kʌm a
 uf Jahre (Bruttoinlandsprodukt) 51
 arguably ˈɑːɡjuəbli wohl, vertretbarerweise
hinaus 34
 neighbour ˈneɪbə(r) N
 achbar 52
 to exacerbate sth tu ɪɡˈzæsəbeɪt ˈsʌmθɪŋ e
 tw.
18
 to consider sth sth tə kənˈsɪdə(r) ˈsʌmθɪŋ 35
 to account for X tu əˈkaʊnt fə(r) X
 ausmachen verschärfen
ˈsʌmθɪŋ etw. als etw. betrachten, ansehen 36
 death toll deθ təʊl O
 pferzahl,  53
 stop-start stɒp stɑːt V
 or-und 
19
 too big to fail tuː bɪɡ tə feɪl z u groß, um zu Todeszahl Zurück
scheitern 37
 travel ban ˈtrævl bæn Reiseverbot 54
 inconsistent ˌɪnkənˈsɪstənt inkonsequent
20
 the game is up ðə ɡeɪm ɪz ʌp d
 as Spiel  38
 hospitality ˌhɒspɪˈtæləti B
 ewirtung, 55
 implementation of sth ˌɪmplɪmenˈteɪʃn əv
ist aus Gastfreundschaft ˈsʌmθɪŋ Anwendung/Einführung von etw.
21
 to take a tumble tə teɪk ə ˈtʌmbl e
 inbrechen 39
 to take a pasting tə teɪk ə ˈpeɪstɪŋ ( von jdm.) 56
 quarantine ˈkwɒrəntiːn Q
 uarantäne
22
 currency ˈkʌrənsi W
 ährung eine tüchtige Abreibung bekommen 57
 at one point... ət wʌn pɔɪnt e
 inmal/an einer
23
 key market share kiː ˈmɑːkɪt ʃeə(r) 40
 limping ˈlɪmpɪŋ lahmend,  Stelle ...
Schlüsselmarktanteil hinkend 58
 mandatory ˈmændətri v
 erpflichtend,
24
 commodities kəˈmɒdɪtɪz Waren, Güter 41
 council ˈkaʊnsl R
 at, Gremium verbindlich

12 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

The Bigger They Come, the


"
employees and six out of ten companies.
Harder They Fall59 Germany: a similar scheme called
Kurzarbeit also kept 10 million workers
Further afield , no country has come out afloat83.
JAPAN: THE
60

unscathed61, so Australia, Brazil, China, Italy: the government has pledged84 a


India and Iran (already in a stranglehold62 COUNTRY BOASTS fund of Euro 75 bln to support families
of international sanctions) have all lost and businesses.
business63. Figures released64 by the World THE WORLD’S That is the broader picture, but which
Economic Forum and the G7’s govern-
ments produce65 a grim66 overview.
THIRD-LARGEST companies closed their doors in 2020?

United States: in the six weeks running ECONOMY, BUT


up to67 April 23, 2020, over 30 million un- Closed for Business
employment claims were made68. From IN 2020 IT HAS
August 2018 to the same month in 2020, SEEN ITS WORST Your heart has to go out to85 the entre-
unemployment rose from under 4 percent preneurs86 who began 2020 full of opti-
to over 14 percent. ECONOMIC mism and excitement87 at the prospect of88
Canada: Over 7.2 million people have
applied for69 emergency70 unemployment
PERFORMANCE setting up their new business, particularly
if it was a restaurant. Start-ups89 at the ‘val-
assistance71. SINCE 1955. ley of death90’ stage, namely91 new busi-
Japan: The country boasts72 the world’s nesses that have yet to generate revenue92,
third-largest economy, but in 2020 it has were the first to go93. For more established94
seen its worst economic performance73
since 1955. Year on year, its Q274 GDP " businesses that were already struggling95 or
over-geared96, the sudden97 cardiac arrest98
was down over 27 percent. The slump was of sales proved fatal99.
caused by both a fall in domestic consump- population applied for the government’s Aeromexico - Mexico’s largest airline100,
tion75 and exports. job retention79 scheme80 aid81 which guar- filed for Chapter 11101 bankruptcy in the
UK: During the lockdown, two mil- anteed 80 percent of salary. United States but has continued to fly.
lion people applied for government finan- France: Ten million workers have been ALDO Group, a Canadian-based shoe
cial assistance in the form of Universal supported by the government’s chômage retailer102 with 3,000 shops in 100 coun-
Credit76. A quarter77 of the entire78 working partiel scheme, benefitting82 one in two tries, underwent103 restructuring104.

59
 the bigger they come, the harder they fall ðə  performance pəˈfɔːməns Leistung, Ergebnis
73
mit der Aussicht auf etw.
ˈbɪɡə(r) ˈðeɪ kʌm ðə ˈhɑːdə(r) ˈðeɪ fɔːl Wer hoch  Q2 (second quarter) kjuː ˈtuː ˈsekənd ˈkwɔːtə(r)
74
 start-up stɑːt ʌp S
89
 tart-up-Unternehmen
steigt, fällt tief. zweites Quartal  valley of death ˈvæli əv deθ Tal des Todes
90

60
 further afield ˈfɜːðə(r) əˈfiːld w
 eiter weg  domestic consumption dəˈmestɪk kənˈsʌmpʃn
75
 namely ˈneɪmli nämlich, namentlich
91

61
 to come out unscathed tə kʌm aʊt ʌnˈskeɪðd Inlandskonsum  to generate revenue tə ˈdʒenəreɪt ˈrevənjuː
92

gut wegkommen  Universal Credit ˌjuːnɪˈvɜːsl ˈkredɪt Universelle


76
Einnahmen generieren
62
 stranglehold ˈstræŋɡlhəʊld W
 ürgegriff Hilfe (zusammengefasste Sozialleistungen in  to be the first to go tə bi ðə ˈfɜːst tə ɡəʊ a
93
 ls Erste
63
 to lose business tə luːz ˈbɪznəs G
 eschäfte Großbritannien) gehen/betroffen sein
verlieren  quarter ˈkwɔːtə(r) V
77
 iertel  established ɪˈstæblɪʃt e
94
 tabliert, bewährt
64
 to release sth tə rɪˈliːs ˈsʌmθɪŋ e
 tw. veröffentlichen  entire ɪnˈtaɪə(r) g
78
 anz  struggling ˈstrʌɡlɪŋ k
95
 ämpfend, sich abquälend
65
 to produce sth tə prəˈdjuːs ˈsʌmθɪŋ e
 tw.  retention rɪˈtenʃn Erhaltung
79
 over-geared ˈəʊvə(r) ɡɪəd ü
96
 bermäßig verschuldet
erzeugen, hervorrufen  scheme skiːm P
80
 lan, Programm  sudden ˈsʌdn p
97
 lötzlich
66
 grim ɡrɪm düster, trostlos  aid eɪd H
81
 ilfe, Unterstützung  cardiac arrest ˈkɑːdɪæk əˈrest H
98
 erzstillstand
67
 in X running up to Y ɪn ˈrʌnɪŋ ʌp tə in X vor Y  to benefit sb tə ˈbenɪfɪt ˈsʌmbədi jdm. zugute
82
 to prove fatal tə pruːv ˈfeɪtl sich als tödlich
99

 to make an unemployment claim tə ˈmeɪk


68
kommen erweisen
ən ˌʌnɪmˈploɪmənt kleɪm einen Antrag auf  to keep sb afloat tə kiːp ˈsʌmbədi əˈfləʊt jdn. über
83 100
 airline ˈeəlaɪn F
 luglinie
Arbeitslosenhilfe stellen Wasser halten 101
 to file for Chapter 11 tə faɪl fə(r) ˈtʃæptər ɪˈlevn
 to apply for sth tu əˈplaɪ fə(r) ˈsʌmθɪŋ etw.
69
 to pledge sth tə pledʒ ˈsʌmθɪŋ etw. versprechen
84
Insolvenz beantragen
beantragen  one’s heart goes out to sb wʌnz hɑːt ɡəʊz ˈaʊt tə
85 102
 retailer ˈriːteɪlə(r) E
 inzelhändler
 emergency iˈmɜːdʒənsi Notfall
70
ˈsʌmbədi jds. Gedanken sind bei jdm. 103
 to undergo sth tu ˌʌndəˈɡəʊ ˈsʌmθɪŋ s ich etw.
 assistance əˈsɪstəns U
71
 nterstützung, Hilfe  entrepreneur ˌɒntrəprəˈnɜː(r) U
86
 nternehmer unterziehen, etw. durchmachen
 to boast sth tə bəʊst ˈsʌmθɪŋ e
72
 tw. aufweisen  excitement ɪkˈsaɪtmənt Aufregung
87 104
 to restructure tə ˌriːˈstrʌktʃə(r) s anieren,
können  at the prospect of sth ət ðə ˈprɒspekt əv ˈsʌmθɪŋ
88
restrukturieren

13
INTERNATIONAL

Apex Parks Group - closed its 12 theme many as 10,000 North American workers no more141 on August 30, 2020.
parks105. were made redundant125 with the company Mood Media: shows how the tenta-
Blue Air - Romanian airline entered collapsing126 under the weight of USD 18 cles142 of the coronavirus economic fall-
drastic debt restructuring106. bln in debt. However, it may have a cun- out143 spread far and wide144. The company
Chesapeake Energy - a pioneer of frack- ning127 plan to get back on the road again that provided call hold145-music and back-
ing107 went from a market capitalisation108 of by selling off128 its massive fleet129 of over ground music146 for retail stores filed for
USD 30 bln in 2008 to109 debt of USD 7 bln 182,000 vehicles130. bankruptcy in July 30 with debts running
at bankruptcy in June 2020. Intelsat - the company that put the first at147 USD 404 mln.
Cirque du Soleil, the famous circus communications satellite into space in Nok Airlines: With flights cut148 by 70
act110 based in Montreal was unable to111 1965 filed for bankruptcy in May but aims percent, the Thai airline made an econom-
maintain112 its economic balancing act113 to continue if it can. ic crash landing149 in July.
and filed for bankruptcy in June 29, laying Intu Properties131: which operated 19 Skillsoft: perhaps surprising to see a
off114 its 3,480 workers, unable to perform. shopping malls132 in the UK and the ill-fated133 tech-based company on the list, this cor-
Debenhams - the famous British depart- Spain, entered administration in June with porate e-learning150 and talent develop-
ment store115 closed in April, laying off its over USD 5 bln in debt. ment151 provider was hit by the shift to152
20,000-strong116 workforce117. Laura Ashley - the iconic 134 British homeworking153 and hold put on154 corpo-
FlyBe - The British airline grounded118 fashion retailer founded in 1953 and now rate training and filed for bankruptcy in
all flights119 and went into administration120 Malaysian-owned135, filed to go into admin- June to staunch155 its haemorrhaging156 debt
at the beginning of March. istration in April, threatening136 the loss of of USD 2 bln.
Global Eagle - saw sales of its in-flight121 2,700 jobs. It has not traded on the high Virgin Australia, Virgin Atlantic: Let’s
Wi-Fi service nosedive122. street137 since but may re-emerge138 online. face it157, it has been a disastrous158 year for
Hertz - the car rental123 business is one Modell’s Sporting Goods: founded139 in airlines and even the erstwhile159 maverick160
of the biggest casualties124 of coronavirus, New York in 1889, it had to close all of its Richard Branson has been winged161. On
as airports around the world sat silent. As 153 stores and was liquidated140, becoming the basis that “those who live by the sword

105
 theme park θiːm pɑːk Erlebnispark, Sturzflug machen 144
 to spread far and wide tə spred ˈfɑː(r) ənd
Themenpark 123
 car rental kɑː(r) ˈrentl A
 utovermietung waɪd sich überall ausbreiten
106
 debt restructuring det ˌriːˈstrʌktʃərɪŋ 124
 casualty ˈkæʒuəlti O
 pfer 145
 call hold kɔːl həʊld Halten eines
Umschuldung 125
 to make sb redundant tə meɪk ˈsʌmbədi Telefongesprächs
107
 fracking ˈfrækɪŋ Fracking rɪˈdʌndənt jdn. entlassen, freistellen 146
 background music ˈbækɡraʊnd ˈmjuːzɪk
108
 market capitalisation ˈmɑːkɪt ˌkæpɪtəlaɪˈzeɪʃn 126
 to collapse tə kəˈlæps z usammenbrechen Hintergrundmusik
Marktkapitalisierung 127
 cunning ˈkʌnɪŋ g
 erissen, clever 147
 to run at X tə rʌn ət X
 betragen/ausmachen
109
 to go from X to Y tə ɡəʊ frəm tə v
 on X zu Y 128
 to sell sth off tə sel ˈsʌmθɪŋ ɒf e
 tw. verkaufen 148
 to cut sth tə kʌt ˈsʌmθɪŋ e
 tw. kürzen,
(über)gehen 129
 fleet fliːt F
 lotte reduzieren
110
 circus act ˈsɜːkəs ækt Z
 irkusnummer 130
 vehicle ˈviːəkl F
 ahrzeug 149
 crash landing kræʃ ˈlændɪŋ B
 ruchlandung
111
 unable to do sth ʌnˈeɪbl tə du ˈsʌmθɪŋ u
 nfähig, 131
 property ˈprɒpəti E
 igentum 150
 e-learning iː ˈlɜːnɪŋ E
 -Learning, E-Lernen
etw. zu tun 132
 shopping mall ˈʃɒpɪŋ mɔːl Einkaufszentrum 151
 talent development ˈtælənt dɪˈveləpmənt
112
 to maintain sth tə meɪnˈteɪn ˈsʌmθɪŋ e
 tw. 133
 ill-fated ɪl ˈfeɪtɪd u
 nglückselig Talententwicklung
aufrechterhalten 134
 iconic aɪˈkɒnɪk Kult-, kultig 152
 shift to sth ʃɪft tə ˈsʌmθɪŋ Ü
 bergang zu etw.
113
 balancing act ˈbælənsɪŋ ækt D
 rahtseilakt 135
 X-owned əʊnd im Besitz von X 153
 homeworking ˈhəʊmwɜːkɪŋ A
 rbeiten von zu
114
 to lay sb off tə leɪ ˈsʌmbədi ɒf jdn. entlassen 136
 to threaten sth tə ˈθretn ˈsʌmθɪŋ e
 tw. Hause aus
115
 department store dɪˈpɑːtmənt stɔː(r) K
 aufhaus bedrohen 154
 to put a hold on sth tə pʊt ə həʊld ɒn ˈsʌmθɪŋ
116
 X-strong strɒŋ X
 -stark, X-zählend 137
 to trade on the high street tə treɪd ɒn ðə etw. auf Eis legen
117
 workforce ˈwɜːkfɔːs Arbeitskräfte, ˈhaɪ striːt a
 n der Hauptgeschäftsstraße 155
 to staunch sth tə stɔːntʃ ˈsʌmθɪŋ e
 tw. stillen
Arbeiterschaft Verkaufsstellen haben 156
 haemorrhaging ˈhemərɪdʒɪŋ a
 usblutend
118
 to ground sth tə graʊnd ˈsʌmθɪŋ e
 tw. nicht 138
 to re-emerge tə riəˈmɜːdʒ w
 ieder auftauchen 157
 let’s face it... lets feɪs ɪt s eien wir ehrlich, ...
fliegen lassen 139
 to found sth tə faʊnd ˈsʌmθɪŋ etw. gründen 158
 disastrous dɪˈzɑːstrəs v
 erheerend,
119
 flight flaɪt F
 lug 140
 liquidated ˈlɪkwɪdeɪtɪd liquidiert, abgewickelt katastrophal
120
 to go into administration tə ɡəʊ ˈɪntu 141
 to be no more tə bi nəʊ mɔː(r) n
 icht länger 159
 erstwhile ˈɜːstwaɪl e
 hemalig
ədˌmɪnɪˈstreɪʃn Insolvenz anmelden existieren 160
 maverick ˈmævərɪk A
 ußenseiter, Querdenker
121
 in-flight ɪn flaɪt a
 n Bord, während des Fluges 142
 tentacle ˈtentəkl T
 entakel, Fangarm 161
 to wing sb tə wɪŋ ˈsʌmbədi jdn. (am Arm)
122
 to nosedive tə ˈnəʊzdaɪv e
 inbrechen, einen 143
 fallout ˈfɔːlaʊt Konsequenzen, Nachwehen treffen

14 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

shall die by the sword162,” pol-


iticians in both Australia
and the UK were unsympa-
thetic to163 his pleas164 for
government bailouts165.

Life After
Death?

Filing for bankruptcy


isn’t always a death sen-
tence 166 but sometimes a
stay of execution167, giving
companies the chance to re-
structure their debt, negoti-
ate with creditors168 or find a
buyer willing169 to bail them
out and return them to the
marketplace.
Most governments are
gambling on 170 kick-start-
ing171 their economies by mas-
sive cash injections172 in loans173,
grants174 and support schemes.
Just for how long they will be able
to prop up175 the toppling176 wall is
questionable177, particularly for coun-
tries already in a financial mess178.
However, when it rains, it is a good
day for umbrella sellers. Those with
cash to spare179 can fill their boots
with180 everything from bankrupt
stock181 sales to property auctions182.
It is the nature of capitalism that
when prices fall sufficiently183, de-
mand184 rises once more. The question
is how many people and companies can
survive185 until that happens.

162
 live by the sword, die by the sword lɪv baɪ ðə 169
 willing ˈwɪlɪŋ b
 ereit, gewillt 178
 in a mess ɪn ə mes in der Klemme
sɔːd daɪ baɪ ðə sɔːd Wer das Schwert ergreift, 170
 to gamble on sth tə ˈɡæmbl ɒn ˈsʌmθɪŋ auf 179
 with cash to spare wɪð kæʃ tə speə(r) m
 it Geld
der soll durchs Schwert umkommen. etw. setzen zur freien Verfügung
163
 to be unsympathetic to sb  tə bi 171
 to kick-start sth tə kɪk stɑːt ˈsʌmθɪŋ e
 tw. 180
 to fill one’s boots (with sth) tə fɪl wʌnz buːts
ˌʌnsɪmpəˈθetɪk tə ˈsʌmbədi f ür jdn. kein ankurbeln, kickstarten wɪð ˈsʌmθɪŋ seine Koffer mit etw. füllen
Verständnis haben 172
 cash injection kæʃ ɪnˈdʒekʃn F
 inanzspritze 181
 stock stɒk A
 ktie
164
 plea pliː Bitte, Appell 173
 loan ləʊn K
 redit 182
 auction ˈɔːkʃn A
 uktion
165
 bailout ˈbeɪlaʊt R
 ettungsaktion 174
 grant ɡrɑːnt Z
 uschuss, Subvention 183
 sufficiently səˈfɪʃntli a
 usreichend
166
 death sentence deθ ˈsentəns T
 odesurteil 175
 to prop sth up tə prɒp ˈsʌmθɪŋ ʌp etw. stützen 184
 demand dɪˈmɑːnd Nachfrage
167
 a stay of execution ə steɪ əv ˌeksɪˈkjuːʃn 176
 to topple tə ˈtɒpl s türzen, fallen 185
 to survive tə səˈvaɪv ü
 berleben
Hinrichtungsaufschub 177
 questionable ˈkwestʃənəbl z weifelhaft,
168
 creditor ˈkredɪtə(r) G
 läubiger fragwürdig

15
INTERNATIONAL

Smombies 1

Beware

BUSINESS-ENGLISH-MAGAZIN.DE
2 ZUGANGSCODE

DOWNLOAD QR CODE SCANNER:


COLORFULMEDIA.DE/SCANNER
coc

ODER HÖR ES
DIR AN AUF:

Has a smombie ever die Straße gehen

bumped into3 you? Janet  to curtail sth tə kɜːˈteɪl ˈsʌmθɪŋ e


 tw. mindern,
5

drosseln
Sandford takes to the 6
 pedestrian pɪˈdestrɪən F
 ußgänger

streets4 to see what 7


 hazard ˈhæzəd Gefahr, Risiko
8
 to recognise sth tə ˈrekəɡnaɪz ˈsʌmθɪŋ etw.
some cities are doing to erkennen
curtail5 this pedestrian6 9
 to walk down the street tə wɔːk daʊn ðə striːt

hazard7. die Straße runter/entlang laufen

D
10
 irregularly ɪˈreɡjʊləli u
 nregelmäßig
o you recognise8 this scene? 11
 to exist tu ɪɡˈzɪst e
 xistieren
You are walking down the 12
 to near tə nɪə(r) s ich nähern
street9. A young woman is 13
 to come up tə kʌm ʌp a
 uftauchen, sich nähern
coming towards you, slowly, 14
 pavement ˈpeɪvmənt G
 ehweg
a little irregularly10. But she’s not drunk, 15
 on a collision course ɒn ə kəˈlɪʒn kɔːs a
 uf
she’s looking down at her phone. She Kollisionskurs
hasn’t seen you - you don’t exist11. As you 16
 distant ˈdɪstənt e
 ntfernt, kühl
near12, a cyclist comes up13 behind you. 17
 vacant ˈveɪkənt leer
The pavement14 is narrow, you are all on a 18
 accustomed to sth əˈkʌstəmd tə ˈsʌmθɪŋ
collision course15. At the last moment, she gewöhnt an etw.
looks up, her eyes distant16 and vacant17 - 19
 infatuated ɪnˈfætʃʊeɪtɪd v
 erknallt, vernarrt
like a zombie. 20
 incessantly ɪnˈsesntli u
 naufhörlich
We have become so accustomed to18 21
 urban ˈɜːbən s tädtisch
our phones, if not infatuated19, that we use 22
 motorist ˈməʊtərɪst
them incessantly20, in front of the TV, on Autofahrer
the bus, in supermarkets and while walk- 23
 fellow X ˈfeləʊ X
 -Kollege,
ing. In busy urban21 areas, the last of these Gleichgesinnter
activities presents a danger to motorists22 24
 aka (also known as) ˌeɪ keɪ
and fellow23 pedestrians. Smartphone zom- ˈeɪ ˈɔːlsəʊ nǝʊn ǝz a
 lias, auch
bies (aka24 smombies) are oblivious to25 bekannt als
their surroundings26, their visual cortex27 25
 oblivious to sth əˈblɪvɪəs tə
transported to a world inside their screen. ˈsʌmθɪŋ blind/nicht bewusst
That’s just modern life - isn’t it? gegenüber etw.
Some city authorities28 have decided 26
 surroundings səˈraʊndɪŋz
that enough is enough29 and are sending Umgebung
the smombies a wake-up call30. 27
 visual cortex ˈvɪʒuəl ˈkɔːteks
Sehrinde, visueller Cortex
1
 smombie (smartphone zombie) ˈsmɒmbi 28
 authorities ɔːˈθɒrətiz 
ˈsmɑːtfəʊn ˈzɒmbi Smombie (Smartphone-Zombie) Behörden
2
 X beware! bɪˈweə(r) X
 , aufgepasst! 29
 enough is enough ɪˈnʌf ɪz
3
 to bump into sb tə bʌmp ˈɪntə ˈsʌmbədi in jdn. ɪˈnʌf genug ist genug
hineinrennen 30
 wake-up call weɪk ʌp kɔːl
4
 to take to the streets tə teɪk tə ðə striːts a
 uf Weckruf, Warnsignal

16 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

Arukisumaho no! red circle and cross. Loudspeaker51 an- 34


 capital ˈkæpɪtl Hauptstadt
nouncements were made52 at the busy rail- 35
 mayor meə(r) B
 ürgermeister
Yamato City is a commuter31 suburb32 way station. COVID-19 limited enforce- 36
 to be fed up with sth tə bi fed ʌp wɪð ˈsʌmθɪŋ
that lies around 30 km south-west of33 the ment53 patrols but the mayor believes that etw. satt haben
Japanese capital34, Tokyo. Mayor35 Satoru dutiful54 citizens will respect55 the new rule. 37
 sight saɪt A
 nblick
Ohki was fed up with36 the sight37 of som- While the Japanese are relying primar- 38
 somnambulant sɒmˈnambjʊlənt
nambulant38 arukisumaho, (a portmanteau39 ily56 on57 good citizenship58, other countries schlafwandelnd
word derived from40 aruki - to walk and are wading into59 the street fight in differ- 39
 portmanteau pɔːtˈmæntəʊ Kofferwort
sumātofon - smartphone) meaning smart- ent ways. With Samsung commanding60 40
 derived from sth dɪˈraɪvd frəm ˈsʌmθɪŋ sich
phone zombie. (See the new vocabulary eighth place in Forbes’ 2020 Brand Value von etw. ableiten
of smartphones.) He commissioned41 a Rankings at an estimated61 USD 50.4 bln, 41
 to commission sth tə kəˈmɪʃn ˈsʌmθɪŋ e
 tw. in
survey42 of 6,000 residents43 that showed it is no surprise that62 South Koreans love Auftrag geben
that 80 percent of those polled44 were in fa- their devices63, with 99.9 percent of people 42
 survey ˈsɜːveɪ U
 mfrage, Studie
vour of45 banning46 the practice, of which 12 20 - 49 years old declaring ownership64 of a 43
 resident ˈrezɪdənt B
 ewohner, Einwohner
percent of the pedestrian population was smartphone (source: Statistica), the high- 44
 to poll sb tə pəʊl ˈsʌmbədi jdn. befragen
guilty47. A city law was enacted48, and the est in the world. A fair65 number of those 45
 to be in favour of sth tə bi ɪn ˈfeɪvə(r) ǝv
new rule was publicised by public officials49 phone owners have strayed into66 the land ˈsʌmθɪŋ für etw. sein
in the streets holding banners with smart- of the living dead67 and the less fortunate68 46
 to ban sth tə bæn ˈsʌmθɪŋ e
 tw. verbieten
phone users in black against a prohibiting50 smartphone zombies have entered the road 47
 guilty of sth ˈɡɪlti əv ˈsʌmθɪŋ einer S. schuldig
accident fatality69 statistics. According to 48
 to enact sth tu ɪˈnækt ˈsʌmθɪŋ e
 tw. verfügen,
the National Traffic70 Accident in Kraft setzen
analysis71 system, 40 per- 49
 public official ˈpʌblɪk əˈfɪʃl B
 eamter
cent of the 1,600 peo- 50
 prohibiting prəˈhɪbɪtɪŋ v
 erbietend
ple killed in road 51
 loudspeaker laʊdˈspiːkə(r) L
 autsprecher
accidents in 2017 52
 to make an announcement tə ˈmeɪk ən
involved smart- əˈnaʊnsmənt e
 ine Ankündigung machen
phone use. 53
 enforcement ɪnˈfɔːsmənt Vollstreckung,
Vollzug
54
 dutiful ˈdjuːtɪfəl p
 flichtbewusst
55
 to respect sth tə rɪˈspekt ˈsʌmθɪŋ e
 tw.
respektieren, achten
56
 primarily ˈpraɪmərəli h
 auptsächlich
57
 to rely on sth tə rɪˈlaɪ ɒn ˈsʌmθɪŋ a
 uf etw.
setzen, auf etw. vertrauen
58
 good citizenship ɡʊd ˈsɪtɪzənʃɪp g
 ute
Nachbarschaft
59
 to wade into sth tə weɪd ˈɪntə ˈsʌmθɪŋ e
 tw. in
Angriff nehmen
60
 to command tə kəˈmɑːnd b
 eherrschen
61
 estimated ˈestɪmeɪtɪd g
 eschätzt
62
 it is no surprise that... ɪt ɪz nəʊ səˈpraɪz ðæt e
s
überrascht nicht, dass ...
63
 device dɪˈvaɪs G
 erät
64
 ownership ˈəʊnəʃɪp E
 igentum
31
 commuter kəˈmjuːtə(r) P
 endler 65
 fair feə(r) o
 rdentlich, schön
32
 suburb ˈsʌbɜːb Vorort, Vorstadt 66
 to stray into sth tə streɪ ˈɪntə ˈsʌmθɪŋ s ich in
33
 south-west of sth ˈsaʊθˈwest əv ˈsʌmθɪŋ etw. verirren
südwestlich von etw. 67
 land of the living dead lænd əv ðə ˈlɪvɪŋ ded
Land der lebendigen Toten
68
 less fortunate les ˈfɔːtʃənət w
 eniger glücklich
69
 road accident fatality rəʊd ˈæksɪdənt fəˈtælɪti
tödlicher Verkehrsunfall
70
 traffic ˈtræfɪk V
 erkehr
71
 analysis əˈnæləsɪs A
 nalyse

17
INTERNATIONAL

Alert72 You may not have heard of Chongqing, 93


 scheme skiːm P
 lan, Vorhaben
but this megacity100, slap bang in the mid- 94
 lane leɪn S
 pur
This is the tech-mad country that cre- dle of101 China, is home to some 30 million 95
 to boast sth tə bəʊst ˈsʌmθɪŋ e
 tw. aufweisen
ated Songdo, an entire smart city73 from residents. The city council there has taken können
scratch74. Its infrastructure can manage a different tack102 to the potential problem 96
 penetration ˌpenɪˈtreɪʃn Durchdringung
smart building utilities75, communications of smombies bumping into people. On a 97
 to number X tə ˈnʌmbə(r) X
 zählen
and transportation systems. It is no won- stretch103 of pavement they have introduced 98
 the likes of sb ðə ˈlaɪks əv ˈsʌmbədi L
 eute/
der76 then, that South Korea has gone down a two-lane system, but not for cyclists. Firmen wie jd.
a technological route77 to address78 the There is one for non-phone using pedestri- 99
 to have sth to hand tə həv ˈsʌmθɪŋ tə hænd
problem. Another planned city, Ilsang New ans and one for the others. Non-users can etw. zur Hand haben
Town, sits around 30 km north-west of the use the smartphone lane but at their own 100
 megacity ˈmeɡəsɪti M
 etropole, Megastadt
capital, Seoul. It is the testing ground79 for risk104. However, the local property man- 101
 slap bang in the middle of X slæp bæŋ ɪn ðə
an experimental system. They have in- ager105 who introduced the system claims106 ˈmɪdl əv g
 enau in der Mitte von X
stalled red, yellow and blue LED lights on it was intended as107 an ironic gesture108 to 102
 different tack ˈdɪfrənt tæk a
 nderer Weg,
the pavement80 and warning laser beams81 alert people to109 the dangers of texting110 andere Richtung
that project82 to a user’s phone setting off83 while walking. The joke may have back- 103
 stretch stretʃ A
 bschnitt
an alarm and flashing lights84 at zebra cross- fired111 as it has turned into something of 104
 at sb’s own risk ət ˈsʌmbədiɪz əʊn rɪsk a
 uf jds.
ings85. Seongdong District in Seoul has also a novelty112 tourist attraction where people eigenes Risiko
trialled86 street illumination and alarm sys- come to take, yes, you guessed it113, a selfie. 105
 property manager ˈprɒpəti ˈmænɪdʒə(r)
tems. The chances are that87 the technology Interestingly114, in 2019, Mumbai in India Immobilienverwalter, Grundstücksverwalter
will be rolled out88 to other South Korean introduced a number of115 ‘no selfie zones’ 106
 to claim tə kleɪm b
 ehaupten
conurbations89 with high population densi- following a spate of116 fatal accidents117 107
 to intend sth as sth tu ɪnˈtend ˈsʌmθɪŋ əz
ty90. The idea has caught on91 elsewhere92, Elsewhere, some Chinese cities are not ˈsʌmθɪŋ etw. als etw. beabsichtigen
with Melbourne and Sydney in Australia, amused118 and taking a more punitive119 ap- 108
 gesture ˈdʒestʃə(r) G
 este
Augsburg in Germany, Bodegraven in proach120. In Wenzhou, texting on your 109
 to alert sb to sth tu əˈlɜːt ˈsʌmbədi tə ˈsʌmθɪŋ
the Netherlands, Tel Aviv in Israel and phone while walking on the street will land jdn. vor etw. warnen
Singapore all exploring similar schemes93. you with121 an RMB 10 (around USD 1.50) 110
 texting ˈtekstɪŋ S
 imsen, SMS-Schreiben
fine122. Economically, that may not be much 111
 to backfire tə ˌbækˈfaɪə(r) n
 ach hinten
of123 a deterrent124, but persistent125 offend- losgehen
Get in Lane94 ers126 may risk attracting the attention of 112
 novelty ˈnɒvlti Neuheit
the authorities. 113
 yes, you guessed it,... jes ju ɡest ɪt ja, richtig
China may not boast the smartphone
95
In the United States, jaywalking127 can geraten, ...
penetration96 of South Korea but with its get you a fine of anywhere from USD 1- 114
 interestingly ˈɪntrəstɪŋli interessanterweise
huge population, it numbered97 882 mln 1,000. Now you risk picking up128 a ticket129 115
 a number of sth ə ˈnʌmbə(r) əv ˈsʌmθɪŋ e
 ine
users in 2019, that is around 25 percent Reihe von etw.
of the world’s smartphone sales. With the 116
 a spate of sth ə speɪt əv ˈsʌmθɪŋ e
 ine Serie
likes of98 Sina Weibo (a kind of Twitter and 79
 testing ground ˈtestɪŋ ɡraʊnd T
 estgelände von etw.
Facebook combined), WeChat, Tencent, 80
 pavement ˈpeɪvmənt G
 ehweg 117
 fatal accident ˈfeɪtl ˈæksɪdənt t ödlicher Unfall
Taobao and Alipay, there are plenty of rea- 81
 laser beam ˈleɪzə(r) biːm L
 aserstrahl 118
 amused əˈmjuːzd amüsiert, belustigt
sons for young Chinese people to have 82
 to project somewhere tə prəˈdʒekt ˈsʌmweə(r) 119
 punitive ˈpjuːnɪtɪv (be)strafend
their phones to hand99 24/7. etw. irgendwo projizieren 120
 approach əˈprəʊtʃ H
 erangehensweise
83
 to set sth off tə set ˈsʌmθɪŋ ɒf e
 tw. auslösen 121
 to land sb with sth tə lænd ˈsʌmbədi wɪð
84
 flashing lights ˈflæʃɪŋ laɪts b
 linkende Lichter ˈsʌmθɪŋ jdm. etw. einbringen
72
 alert əˈlɜːt A
 larm 85
 zebra crossing ˈzebrə ˈkrɒsɪŋ Z
 ebrastreifen 122
 fine faɪn B
 ußgeld, Strafgeld
73
 smart city smɑːt ˈsɪti intelligente Stadt 86
 to trial sth tə ˈtraɪəl ˈsʌmθɪŋ e
 tw. testen 123
 sth may not be much of X ˈsʌmθɪŋ meɪ nɒt bi
74
 from scratch frəm skrætʃ v
 on Grund auf 87
 the chances are that... ðə ˈtʃɑːnsɪz ə(r) ðæt ˈmʌtʃ əv e
 tw. mag kein großes X sein
75
 utilities juːˈtɪlɪtɪz Leistungen der öffentlichen aller Wahrscheinlichkeit nach ... 124
 deterrent dɪˈterənt A
 bschreckung
Versorgungsbetriebe 88
 to roll sth out tə rəʊl ˈsʌmθɪŋ aʊt e
 tw. 125
 persistent pəˈsɪstənt b
 eständig
76
 it is no wonder... ɪt ɪz nəʊ ˈwʌndə(r) k
 ein einführen, bereitstellen 126
 offender əˈfendə(r) T
 äter
Wunder, ... 89
 conurbation ˌkɒnɜːˈbeɪʃn B
 allungsgebiet 127
 jaywalking ˈdʒeɪwɔːkɪŋ v
 erkehrswidrig/
77
 to go down X route tə ɡəʊ daʊn eks ruːt e
 inen 90
 density ˈdensɪti D
 ichte unachtsam eine Straße überqueren
X Weg gehen 91
 to catch on somewhere tə kætʃ ɒn ˈsʌmweə(r) 128
 to pick sth up tə pɪk ˈsʌmθɪŋ ʌp e
 tw.
78
 to address sth tu əˈdres ˈsʌmθɪŋ etw. angehen, irgendwo Anklang finden, Schule machen erwerben, bekommen
in Angriff nehmen 92
 elsewhere ˌelsˈweə(r) a
 nderswo 129
 ticket ˈtɪkɪt B
 ußgeld

18 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

Amazing Adjectives
Match the adjectives from the text with the correct definitions.

Responsible1, obediently2 fulfilling3 one’s


1 Narrow A
obligations4
Having an intense5 passion for6
2 Vacant B
somebody or something
3 Infatuated C Meant to inflict7 a punishment8

4 Oblivious D Having a limited width


Frenzied9, very enthusiastic10 about
5 Somnambulant E
something
6 Dutiful F Not aware of one’s surroundings11
Empty, having no intelligence or
7 Mad G
interest
8 Punitive H Sluggish12, looking like a sleepwalker13

for USD 35 in Honolulu for ‘distract- 1


 responsible rɪˈspɒnsəbl verantwortungsvoll 8
 punishment ˈpʌnɪʃmənt Strafe
ed130 walking.’ While it is the first city in 2
 obediently əˈbiːdɪəntli g
 ehorsam, folgsam 9
 frenzied ˈfrenzid fieberhaft, wild
America to introduce such fines, local leg- 3
 to fulfil sth tə fʊlˈfɪl ˈsʌmθɪŋ e
 tw. erfüllen 10
 enthusiastic ɪnˌθjuːziˈæstɪk b
 egeistert,
islatures131 are observing the move with 4
 obligation ˌɒblɪˈɡeɪʃn Verpflichtung enthusiastisch
interest. 5
 intense ɪnˈtens intensiv, heftig 11
 surroundings səˈraʊndɪŋz U
 mgebung
6
 passion for X ˈpæʃn fə(r) L
 eidenschaft für X 12
 sluggish ˈslʌɡɪʃ t räge, schwerfällig
7
 to inflict sth tu ɪnˈflɪkt ˈsʌmθɪŋ e
 tw. 13
 sleepwalker ˈsliːpwɔːkə(r) S
 chlafwandler
Game over for132 verhängen
Smombies?
Answers:
Only a few years ago, the idea that
people would be so engrossed with133 their
6. A, 7. E, 8. C
1. D, 2. G, 3. B, 4. F, 5. H,
phones that they would become unaware
of134 their surroundings and even putting
their lives at risk135, would have seemed
like science fiction. Now, it is an all too 130
 distracted dɪˈstræktɪd a
 bgelenkt Einsatz bringen, anwenden
frequent 136 reality. Technology, having 131
 legislature ˈledʒɪsleɪtʃə(r) G
 esetzgeber 138
 internet of things ˈɪntənet əv ˈθɪŋz I nternet
caused the problem, may also bring the 132
 game over for sb ɡeɪm ˈəʊvə(r) fə(r) ˈsʌmbədi der Dinge
solution. As 5G technology becomes wide- Game over für jdn. 139
 X-mounted ˈmaʊntɪd a
 n X montiert
ly deployed137 and the internet of things138 133
 engrossed with sth ɪnˈɡrəʊst wɪð ˈsʌmθɪŋ in 140
 sensor ˈsensə(r) S
 ensor
connects devices automatically, street etw. vertieft 141
 capacity kəˈpæsəti F
 unktion, Kapazität
lamp-mounted139 sensors140 will have the 134
 unaware of sth ˌʌnəˈweə(r) əv ˈsʌmθɪŋ e
 iner S. 142
 junction ˈdʒʌŋkʃn K
 reuzung
capacity141 to alert users to other pedestri- unbewusst 143
 temporarily ˈtemprərəli v
 orübergehend
ans, junctions142 and vehicles or even tem- 135
 to put one’s life at risk tə ˈpʊt wʌnz laɪf ət rɪsk 144
 nomophobic ˌnəʊmə(ʊ)ˈfəʊbɪk n
 omophob
porarily143 disable the phone within certain sein Leben riskieren (Angst, ohne Handy isoliert zu sein)
zones. For nomophobics144, that will sound 136
 all too frequent ɔːl tuː ˈfriːkwənt a
 llzu häufig
like a visit to Stress City. 137
 to deploy sth tə dɪˈploɪ ˈsʌmθɪŋ etw. zum

19
INTERNATIONAL

PizzaExpress
- In danger of1
Getting Burnt
Fifty-five years since its
inception2, this pioneer
of high-street3 eateries4
is in danger of going
pop5. Janet Sandford
studies the financial
menu to see where they
have gone wrong.

Y
ou can’t beat a good old piz-
za. Whether it’s a tradition-
al margherita or a more exot-
ic barbacoa6 with pulled beef7
and chipotle8 salsa9, or even gluten10-free11,
everybody loves them. With relatively
cheap ingredients12 and a quick table turn-
over13, it also seems like it should be a sure-
fire14 business success.

Right on Song15

That’s what founder 16 Peter Boizot


(see fact box) thought in 1965 when he
returned from working in Rome. An art

1
 in danger of sth ɪn ˈdeɪndʒə(r) əv ˈsʌmθɪŋ in
Gefahr, gefährdet
BUSINESS-ENGLISH-MAGAZIN.DE

2
 inception ɪnˈsepʃn Gründung, Beginn
3
 high-street haɪ striːt a
 n der Hauptstraße 10
 gluten ˈɡluːtən G
 luten
4
 eatery ˈiːtəri E
 sslokal, Restaurant 11
 X-free friː X
 -frei, ohne X ZUGANGSCODE
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

5
 to go pop tə ɡəʊ pɒp h
 ier: hopsgehen 12
 ingredient ɪnˈɡriːdiənt Z
 utat s58
6
 barbacoa ˈbɑːbəkəʊə Barbacoa 13
 turnover ˈtɜːnəʊvə(r) U
 msatz, Fluktuation
7
 pulled beef pʊld biːf gerupftes Rindfleisch 14
 sure-fire ʃʊə(r) ˈfaɪə(r) S
 elbstläufer ODER HÖR ES
DIR AN AUF:
8
 chipotle tʃɪˈpəʊtleɪ C
 hipotle 15
 on song ɒn sɒŋ gut, in guter Form
9
 salsa ˈsælsə S
 alsasauce 16
 founder ˈfaʊndə(r) G
 ründer

20 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

collector with a sensitivity17 for aesthet- pizza on greaseproof paper36 through a


ics18, he was dismayed by19 the fare20 on takeaway37 window directly onto the street.
offer21 back in the UK and sought to com- Riding on the crest of the London swing-
bine22 something that was both accessible23 ing sixties wave38, he set up39 his first res-
and stylish. He imported an authentic piz- taurant on trendy Wardour Street. It
za oven from Naples24, sourced25 the only is a thoroughfare40 that connects
genuine26 mozzarella in London at the time the theatreland41 of Shaftsbury
and became the country’s first importer of Avenue42 with its cinematic43
Italian Peroni beer. He hired the services27 equivalent 44 in Leicester
of Italian designer Enzo Apicella to create Square. As such, it was
a simple but attractive interior28 and intro- a popular haunt45 of lu-
duced29 a wine list. At the same time, he vvies46, journalists and
decided to keep it casual30 by, in addition musicians47, with the
to31 an open kitchen visible to diners32, serv- Marquee Club at
ing rectangular33 slabs34 of freshly baked35 number 90 that
first hosted48 jazz
17
 sensitivity ˌsensəˈtɪvəti F
 eingefühl, bands49 and later
Sensibilität early concerts
18
 aesthetics iːsˈθetɪks Ä
 sthetik of the likes of50
19
 dismayed by sth dɪsˈmeɪd baɪ ˈsʌmθɪŋ entsetzt The Rolling
wegen etw. Stones, Led
20
 fare feə(r) S
 peise, Kost Zeppelin and
21
 on offer ɒn ˈɒfə(r) im Angebot Jimi Hendrix.
22
 to combine sth tə kəmˈbaɪn ˈsʌmθɪŋ e
 tw. This may have
verbinden, kombinieren influenced
23
 accessible əkˈsesəbl e
 rhältlich, zugänglich the proprie-
24
 Naples ˈneɪplz Neapel tor’s 51 decision
25
 to source sth tə sɔːs ˈsʌmθɪŋ ( sich) etw. to open a sec-
beschaffen ond Soho outlet52
26
 genuine ˈdʒenjʊɪn e
 cht in nearby 53 Dean
27
 to hire sb’s services tə ˈhaɪə(r) ˈsʌmbədɪz Street in 1969, this
ˈsɜːvɪsɪz jdn. einstellen t i m e 54 i n c o r p o r a t -
28
 interior ɪnˈtɪərɪə(r) I nterior, Innendesign ing55 a jazz club, which
29
 to introduce sth tu ˌɪntrəˈdjuːs ˈsʌmθɪŋ e
 tw. over the years has fea-
einführen tured the likes of jazz leg-
30
 to keep it casual tə kiːp ɪt ˈkæʒʊəl e
 s locker/ end Ella Fitzgerald and more
zwanglos halten contemporary 56 acts57 such as
31
 in addition to ɪn əˈdɪʃn tuː zusätzlich zu Amy Winehouse, Jamie Cullum
32
 diner ˈdaɪnə(r) Restaurantbesucher and Norah Lofts. This followed on
33
 rectangular rekˈtæŋɡjʊlə(r) r echteckig the heels of58 a 1967 opening on Coptic
34
 slab slæb S
 cheibe, Block Street, close to the British Museum. Enzo
35
 freshly baked ˈfreʃli beɪkt f risch gebacken
36
 greaseproof paper ˈɡriːspruːf ˈpeɪpə(r) 45
 popular haunt ˈpɒpjʊlə hɔːnt beliebter
Fettpapier Treffpunkt, beliebtes Ziel
37
 takeaway ˈteɪkəweɪ z um Mitnehmen 46
 luvvy ˈlʌvi Mime (Schauspieler)
38
 to ride on the crest of X wave tə raɪd ɒn ðə 47
 musician mjuːˈzɪʃn Musiker
krest əv weɪv a
 uf der Welle des X Erfolges 48
 to host sb tə həʊst ˈsʌmbədi jdn. empfangen
schwimmen 49
 jazz band dʒæz bænd Jazzband
39
 to set sth up tə set ˈsʌmθɪŋ ʌp e
 tw. gründen 50
 the likes of X ðə ˈlaɪks əv L
 eute wie X
40
 thoroughfare ˈθʌrəfeə(r) D
 urchgangsstraße 51
 proprietor prəˈpraɪətə(r) E
 igentümer, Besitzer integrieren, einarbeiten
41
 theatreland ˈθɪətəland Theaterviertel 52
 outlet ˈaʊtlet L
 aden, Filiale 56
 contemporary kənˈtemprəri z eitgenössisch
42
 avenue ˈævənjuː Allee 53
 nearby ˈnɪəbaɪ in der Nähe 57
 act ækt N
 ummer, Darsteller
43
 cinematic ˌsɪnəˈmætɪk Kino- 54
 this time ðɪs ˈtaɪm d
 ieses Mal 58
 to follow on the heels of sth tə ˈfɒləʊ ɒn ðə
44
 equivalent ɪˈkwɪvələnt P
 endant, Äquivalent 55
 to incorporate sth tu ɪnˈkɔːpəreɪt ˈsʌmθɪŋ e
 tw. hiːlz əv ˈsʌmθɪŋ etw. auf dem Fuße folgen

21
INTERNATIONAL

Apicella went on to59 have a hand in60 the


design of over 85 restaurants as Peter’s
pizza empire expanded61. Currently, the
conversion84 of the business model to fran-
chise85 following86 its floatation87. Just three
years later, the company bought them all
"
chain 62 employs around 14,000 people back88. More significant89 may be the arriv- RIDING ON
in its 470 UK restaurants and 100 over- al90 of private equity firms91 that are often
seas63, starting off64 in the nearby Republic over-geared92, or in other words, buying THE CREST OF
of Ireland and moving on as far afield as65
Mumbai, Beijing66, Singapore and Dubai.
with a great deal of93 borrowed money and
thus saddling the business with94 debt re-
THE LONDON
The founder floated67 the company on the payments95. Between 2003 and 2014, the SWINGING SIXTIES
London Stock Exchange68 in 1993, remain- company changed hands96 more times than
ing69 for a while70 as company chairman71. hot97 stolen diamonds98, passing from TDR
WAVE, HE SET
Leave the story there and we have a hap- Capital and Capricorn Associates, Gondola UP HIS FIRST
py ending, but if the first course72 was deli- Holdings, private equity group Cinven
cious, the second has been hard to swallow. and finally to the Chinese Hony Capital. RESTAURANT
During this period, it can be argued that99
the brand lost something of its founder’s
ON TRENDY
Waning73 Under a Mountain very clear identity100. This included not WARDOUR
of Debt74 being able to use PizzaExpress for legal
reasons in Ireland and some other coun-
STREET.
If there is an afterlife75, Peter Boizot will tries, presenting itself as either Marzano

"
be turning in his grave76, wondering77 how or Milano, introducing cafes, changing the
things came to a pretty pass78. By August menus, offering non-pizza meals and re-
2020, the restaurant group’s debt stood placing colours in the logo with101 the black
at79 over GBP 1 bln, costing an eye-water- and white stripes.
ing80 GBP 93 mln a year to service81. What By 2019, the company was in serious PizzaExpress’ managing director108 for the
contributed to82 this massive change in for- hot water102, but 2020 landed an almost UK and Ireland, announced,
tunes83? Possibly the first reason was the knockout blow 103 to a business already
on the ropes 104. The coronavirus pan- 93
 a great deal of sth ə ˈɡreɪt diːl əv ˈsʌmθɪŋ e
 ine
59
 to go on to do sth tə ɡəʊ ɒn tə du ˈsʌmθɪŋ demic, subsequent105 lockdown and lack große Menge von/an etw.
danach etw. machen of trade106 for months left the company 94
 to saddle sb with sth tǝ ˈsædl ˈsʌmbədi wɪð
60
 to have a hand in sth tə həv ə hænd ɪn ˈsʌmθɪŋ gasping for air107. In August, Zoe Bowley, ˈsʌmθɪŋ jdm. etw. aufbürden
an etw. beteiligt sein 95
 debt repayment det rɪˈpeɪmənt Schuldentilgung
61
 to expand tu ɪkˈspænd expandieren, erweitern 78
 to come to a pretty pass tə kʌm tu ə ˈprɪti pɑːs 96
 to change hands tə tʃeɪndʒ hændz d
 en
62
 chain tʃeɪn K
 ette schon weit gekommen sein Besitzer wechseln
63
 overseas ˌəʊvəˈsiːz im Ausland 79
 to stand at X tə stænd ət b
 ei X stehen 97
 hot hɒt h
 eiß
64
 to start off somewhere tə stɑːt ɒf ˈsʌmweə(r) 80
 eye-watering aɪ ˈwɔːtərɪŋ h
 orrend 98
 diamond ˈdaɪəmənd D
 iamant
irgendwo beginnen 81
 to service sth tǝ ˈsɜːvɪs ˈsʌmθɪŋ e
 tw. bedienen 99
 it can be argued that... ɪt kʌn bi ˈɑːɡjuːd ðæt
65
 as far afield as X əz ˈfɑː(r) əˈfiːld əz b
 is nach X 82
 to contribute to sth tə kənˈtrɪbjuːt tə ˈsʌmθɪŋ z u man kann argumentieren/behaupten, dass ...
66
 Beijing ˌbeiˈdʒɪŋ P
 eking etw. beitragen 100
 identity aɪˈdentɪti I dentität
67
 to float (the company) tə fləʊt ðə ˈkʌmpəni 83
 a change in fortune ə tʃeɪndʒ ɪn ˈfɔːtʃuːn 101
 to replace sth with sth tə rɪˈpleɪs ˈsʌmθɪŋ wɪð
lancieren Schicksalswende ˈsʌmθɪŋ etw. mit etw. ersetzen/austauschen
68
 stock exchange stɒk ɪksˈtʃeɪndʒ B
 örse 84
 conversion kənˈvɜːʃn U
 mwandlung, 102
 to be in hot water tə bi ɪn hɒt ˈwɔːtə(r) in der
69
 to remain tə rɪˈmeɪn b
 leiben Umstellung Klemme stecken
70
 for a while fə(r) ə waɪl ( für) eine Weile 85
 franchise ˈfræntʃaɪz Franchise 103
 to land a knockout blow tə lænd ə ˈnɒkaʊt bləʊ
71
 chairman ˈtʃeəmən V
 orsitzender 86
 following sth ˈfɒləʊɪŋ ˈsʌmθɪŋ n
 ach etw., im einen K.o.-Schlag landen
72
 first course ˈfɜːst kɔːs e
 rster Gang, Vorspeise Anschluss von etw. 104
 (to be) on the ropes tə bi ɒn ðə rəʊps in der
73
 to wane tə weɪn a
 bflauen, erlahmen 87
 floatation fləʊˈteɪʃn W
 ertpapieremission Klemme (stecken)
74
 mountain of debt ˈmaʊntɪn əv det 88
 to buy sth back tə baɪ ˈsʌmθɪŋ bæk e
 tw. 105
 subsequent ˈsʌbsɪkwənt a
 nschließend,
Schuldenberg zurückkaufen nachfolgend
75
 afterlife ˈɑːftəlaɪf J enseits 89
 significant sɪɡˈnɪfɪkənt b
 edeutend, wesentlich 106
 trade treɪd Handel
76
 to turn in one’s grave tə tɜːn ɪn wʌnz ɡreɪv sich 90
 arrival əˈraɪvl A
 nkunft, Eintreffen 107
 to gasp for air tə ɡɑːsp fə(r) eə(r) n
 ach Luft
im Grab umdrehen 91
 private equity firm ˈpraɪvət ˈekwəti fɜːm schnappen
77
 to wonder sth tə ˈwʌndə(r) ˈsʌmθɪŋ s ich etw. Kapitalbeteiligungsgesellschaft 108
 managing director ˈmænɪdʒɪŋ dəˈrektə(r)
fragen 92
 over-geared ˌəʊvəˈgɪəd ü
 berdreht Hauptgeschäftsführer

22 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

“Unfortunately, the impact of the glob-


al pandemic has meant that we have had to Peter Boizot:
make some incredibly tough decisions to safe-
guard109 PizzaExpress for the long term110.” entrepreneur1, restaurateur2, poli-
Specifically, that meant the closure111 tician and philanthropist3 - 1929
of 73 restaurants across the UK from - 2018
Aberdeen and Glasgow in Scotland, to Born in Peterborough,
Wrexham in Wales, London and other Cambridgeshire, he attended4
parts of England. The King’s School, founded by
Henry VIII, where he became
head boy5. He was also a choir-
End of Service? boy6 at Peterborough University. He
went on to gain an honours degree7
Is this the beginning of the end for the in history at St. Catherine’s College,
iconic112 brand? Apparently not. The compa- Cambridge.
ny has a stay of execution113 with GBP 600 As well as being a Liberal Party supporter8 and
mln of the debt repayment not due114 until standing twice as a candidate for Member of Parliament10 for Peterborough, he
9

2021, and the remaining half a billion com- was a vigorous11 fundraiser12. In 1977, he created the Veneziana pizza from which
ing from Chinese creditors115 unlikely to call five pence was donated to13 the Venice14 in Peril15 charity16 aimed at restoring and
in the debt116. Nonetheless117, it is hard to see preserving17 works of art18 in the sinking19 city. The contribution20 is now 25p per
how the pizza parlour118 that was once all the Veneziana, and in total21, over GBP 2 mln was raised for the cause. He also sup-
rage119 can return to its former glory120. Should ported charities in his native22 Peterborough and bought the ailing23 football team
a second wave hit with further lockdowns, with a GBP 5 mln rescue package24.
it would surely be curtains for121 the chain. He was awarded25 Knight Commander26 of the Order of Merit27 of the Italian
Maybe the only hope is for a white knight122 Republic and in the UK, received the honour28, Member of the British Empire
to come to the rescue123 - perhaps the ghost of (MBE)29. At the age of 84, he wrote his autobiography30, Mr Pizza and All that
Peter Boizot? Jazz.

1
 entrepreneur ˌɒntrəprəˈnɜː(r) 16
 charity ˈtʃærɪti
109
 to safeguard sth tə ˈseɪfɡɑːd ˈsʌmθɪŋ e
 tw. Unternehmer Wohltätigkeitsorganisation
schützen, absichern 2
 restaurateur ˌrestərəˈtɜː(r) 17
 to preserve sth tǝ prɪˈzɜːv ˈsʌmθɪŋ e
 tw.
110
 for the long term fə(r) ðə ˈlɒŋ tɜːm langfristig, auf Restaurantbesitzer erhalten, konservieren, bewahren
lange Sicht 3
 philanthropist fɪˈlænθrəpɪst Philanthrop, 18
 work of art ˈwɜːk əv ɑːt K
 unstwerk
111
 closure ˈkləʊʒə(r) S
 chließung Wohltäter 19
 sinking ˈsɪŋkɪŋ ( ver)sinkend
112
 iconic aɪˈkɒnɪk Kult-, kultig 4
 to attend sth tu əˈtend ˈsʌmθɪŋ e
 tw. 20
 contribution ˌkɒntrɪˈbjuːʃn B
 eitrag
113
 a stay of execution ə steɪ əv ˌeksɪˈkjuːʃn besuchen 21
 in total ɪn ˈtəʊtl insgesamt
Vollstreckungsaufschub 5
 head boy hed ˌbɔɪ S
 chulsprecher 22
 native ˈneɪtɪv ( ein)heimisch, Heimat-
114
 due djuː fällig 6
 choirboy ˈkwaɪəbɔɪ C
 horknabe 23
 ailing ˈeɪlɪŋ n
 otleidend, angeschlagen
115
 creditor ˈkredɪtə(r) G
 läubiger 7
 honours degree ˈɒnəz dɪˈɡriː Abschluss 24
 rescue package ˈreskjuː ˈpækɪdʒ
116
 to call in the debt tə kɔːl ɪn ðə det d
 ie Schulden mit Auszeichnung Rettungspaket
einfordern 8
 supporter səˈpɔːtə(r) B
 efürworter, 25
 to award sb sth tu əˈwɔːd ˈsʌmbədi
117
 nonetheless ˌnʌnðəˈles n
 ichtsdestotrotz Unterstützer ˈsʌmθɪŋ jdm. etw. verleihen
118
 pizza parlour ˈpiːtsə ˈpɑːlə(r) P
 izzeria 9
 to stand as a candidate tə stænd əz ə 26
 Knight Commander naɪt kəˈmɑːndə(r)
119
 to be all the rage tǝ bi ɔːl ðǝ reɪdʒ d
 er letzte ˈkændɪdət für etw. kandidieren Großoffizier
Schrei sein 10
 Member of Parliament 27
 Order of Merit ˈɔːdə(r) əv ˈmerɪt
120
 to return to one’s former glory tə rɪˈtɜːn tə (MP) ˈmembər əv ˈpɑːləmənt ˌem ˈpiː Verdienstorden
wʌnz ˈfɔːmə(r) ˈɡlɔːri zu seinem früheren Ruhm Parlamentsabgeordneter 28
 honour ˈɒnə(r) E
 hre
zurückkehren 11
 vigorous ˈvɪɡərəs e
 nergisch, eifrig 29
 Member of the British Empire
121
 to be curtains for sb tə bi ˈkɜːtnz fə(r) ˈsʌmbədi f ür 12
 fundraiser ˈfʌndreɪzə(r) S
 pendensammler (MBE) ˈmembə(r) əv ðə ˈbrɪtɪʃ ˈempaɪə(r)
jdn. das Ende sein 13
 to donate to sth tə dəʊˈneɪt tə ˈsʌmθɪŋ f ür ˌem biː ˈiː A
 ngehöriger des Ordens des
122
 a white knight ə waɪt naɪt R
 etter in der Not, etw. spenden Britischen Weltreiches
weißer Ritter 14
 Venice ˈvenɪs V
 enedig 30
 autobiography ˌɔːtəʊbaɪˈɒɡrəfi
123
 to come to the rescue tə kʌm tə ðə ˈreskjuː z ur 15
 in peril ɪn ˈperəl in Gefahr Autobiografie
Rettung kommen

23
INTERNATIONAL

The Highest
Apple
BUSINESS-ENGLISH-MAGAZIN.DE

ZUGANGSCODE
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

gkz

ODER HÖR ES
DIR AN AUF:

Tech-savvy1 Steve Sibbald takes


a look at Apple’s recent success
story and how the company has
grown into more than just
a global brand.

1
 tech-savvy tek ˈsævi t echnikerfahren

A
ugust 2nd 2020 was a day cel- in 2018. Since then, however, its value has 9
 the world over ðə wɜːld ˈəʊvə(r) a
 uf der ganzen Welt
ebrated2 by tech firm Apple essentially16 doubled – in two years – much 10
 whilst waɪlst w
 ährend, indem
as it became the first-ever 3 to the astonishment17 of many. 11
 household name ˈhaʊshəʊld neɪm Markenname
American company to be val- The only other company to have ever 12
 to predict sth tə prɪˈdɪkt ˈsʌmθɪŋ e
 tw.
ued at4 USD 2 tln. The news was some- reached such a figure18 is Saudi Arabian19 oil gi- vorhersehen, vorhersagen
thing of a milestone5 and one that was ant Saudi Aramco, which held20 a USD 2 tln 13
 sb with their eye on sth ˈsʌmbədi wɪð ðeə(r) aɪ
greeted with 6 both backslapping 7 from ɒn ˈsʌmθɪŋ jd. mit dem Blick/Auge auf etw.
those involved and plenty of media cov- 2
 to celebrate sth tə ˈselɪbreɪt ˈsʌmθɪŋ e
 tw. feiern 14
 stock market stɒk ˈmɑːkɪt Börse, Aktienmarkt
erage8 the world over9. Whilst10 Apple has 3
 first-ever ˈfɜːst ˈevə(r) a
 llererste(r,s) 15
 market cap (capitalization) ˈmɑːkɪt ˌkæp
been something of a household name11 for 4
 to value sth at X tə ˈvæljuː ˈsʌmθɪŋ ət e
 tw. auf ˌkæpɪtəlaɪˈzeɪʃn B
 örsenwert
decades, few would have predicted12 when X bewerten 16
 essentially ɪˈsenʃəli e
 igentlich, im Grunde
it first started up in 1976 it would ever 5
 milestone ˈmaɪlstəʊn M
 eilenstein 17
 much to sb’s astonishment ˈmʌtʃ tə ˈsʌmbədɪz
reach such high status. 6
 to greet sth with sth tə ɡriːt ˈsʌmθɪŋ wɪð əˈstɒnɪʃmənt z u jds. großer Verwunderung
Those with their eye on13 the stock mar- ˈsʌmθɪŋ etw. mit etw. begrüßen 18
 figure ˈfɪɡə(r) Z
 ahl
ket will also know it was the first US com-
14 7
 backslapping ˈbækslæpɪŋ Schulterklopfen 19
 Saudi Arabian saudi əˈreɪbiən s audi-arabisch
pany to reach a USD 1 tln market cap15, back 8
 coverage ˈkʌvərɪdʒ B
 erichterstattung 20
 to hold sth tə hǝʊld ˈsʌmθɪŋ e
 tw. halten, besitzen

24 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

Incredible Idioms
Match the idioms from the text with the correct definition.

To have one’s eye To remember an important piece of


1 A
on something information

A drop in the To not be in the news or in a position of


2 B
ocean power1

3 To bear in mind C To have a negative effect on something

4 To take its toll D Secretly, out of sight2 of the public3

5 Against the odds E To gain control of something and take charge4

To want to have something or purchase5


6 At arm’s length F
something

Someone that is subjected to6 ridicule7, jokes


7 In the wilderness G
and disrespect8

8 To run the show H Distant9, separated or far away

Describes something that is very small or in-


9 Laughing stock I significant10 when compared to11 something
else
To achieve something even though success
10 Behind the scenes J
was highly unlikely

1
 position of power pəˈzɪʃn əv ˈpaʊə(r) 7
 ridicule ˈrɪdɪkjuːl S
 pott, Gespött
valuation in December 2019, albeit for
21 22
Machtstellung 8
 disrespect ˌdɪsrɪˈspekt N
 ichtachtung,
just a few hours. At that time, it marked 2
 out of sb’s sight ˈaʊt əv ˈsʌmbədiɪz saɪt Respektlosigkeit
the firm as the world’s richest company. außerhalb jds. Blickfeld 9
 distant ˈdɪstənt e
 ntfernt, distanziert
3
 the public ðə ˈpʌblɪk d
 ie Öffentlichkeit 10
 insignificant ɪnsɪɡˈnɪfɪkənt u
 nbedeutend
4
 to take charge of sth tə teɪk tʃɑːdʒ əv 11
 compared to sth kəmˈpeəd tə ˈsʌmθɪŋ
How Much..? ˈsʌmθɪŋ die Leitung von etw. übernehmen verglichen mit etw.
5
 to purchase sth tə ˈpɜːtʃəs ˈsʌmθɪŋ e
 tw.
The staggering23 figure is not one often kaufen, erwerben
thrown into conversation on a daily basis24 6
 to subject sb to sth tə səbˈdʒekt ˈsʌmbədi tə
ˈsʌmθɪŋ jdn. etw. aussetzen

21
 valuation ˌvæljuˈeɪʃn Bewertung, Beurteilung
22
 albeit ˌɔːlˈbiːɪt obgleich, jedoch Answers:
23
 staggering ˈstæɡərɪŋ a
 temberaubend,
überwältigend
7. B, 8. E, 9. G, 10. D
1. F, 2. I, 3. A, 4. C, 5. J, 6. H,
24
 on a daily basis ɒn ə ˈdeɪli ˈbeɪsɪs jeden Tag

25
INTERNATIONAL

and if asked, plenty of people would be


unable to actually grasp25 how much one
" ˈriːdʒən əv irgendwo bei X
 combined kəmˈbaɪnd kombiniert, vereint
35

trillion is. Try asking Google for an an-


THE BRAINCHILD  mere mɪə(r) b
 loß
36

swer and you’ll still be fishing for26 a pre-  drop in the ocean drɒp ɪn ði ˈəʊʃn T
37
 ropfen auf den
cise27 answer. OF STEVE JOBS, heißen Stein
To put it into context 28, the firm is  to consider sth tə kənˈsɪdə(r) ˈsʌmθɪŋ e
38
 tw.
now valued at more than many coun- STEVE WOZNIAK betrachten, ansehen
tries, including Mexico, Indonesia, The
Netherlands, Saudi Arabia, Turkey and
AND RONALD  against all odds əˈɡenst ɔːl ɒdz g
39
 egen alle
Wahrscheinlichkeit/Schwierigkeiten
Switzerland (according to Investopedia. WAYNE, APPLE  to bear sth in mind tə beə(r) ˈsʌmθɪŋ ɪn maɪnd s ich
40

com) – all of which were struggling29 to


match30 it even back in 2018. Perhaps more
WAS FOUNDED etw. vor Augen halten
 to take its toll tə teɪk ɪts təʊl s einen Tribut fordern
41

shocking is it exceeds31 the total net worth32 BACK IN 1976 AS  crippled ˈkrɪpld angeschlagen, verkrüppelt
42

of the world’s 18 richest people. Forbes  to battle tǝ ˈbætl kämpfen


43

Magazine estimates Amazon founder and A MEANS TO HELP  on the one hand..., on the other (hand)... ɒn
44

entrepreneur33 Jeff Bezos (the world’s rich-


est man) to be worth somewhere in the re-
SELL WOZNIAK’S ðə wʌn hænd ɒn ði ˈʌðə(r) hænd einerseits …,
andererseits ...
gion of34 USD 200 bln. Google founders APPLE 1 DESKTOP  to assist sb in doing sth tu əˈsɪst ˈsʌmbədi ɪn ˈduːɪŋ
45

Sergey Brin and Larry Page sit with a com-


bined35 USD 134 bln. Mere36 drops in the
COMPUTER. ˈsʌmθɪŋ jdm. helfen, etw. zu tun
 to tighten one’s grip on sth tə ˈtaɪtn wʌnz ɡrɪp ɒn
46

ocean37 when one considers38 it. ˈsʌmθɪŋ jds. Kontrolle über etw. verstärken

"
 it stands to reason that... ɪt stændz tə ˈriːzn ðæt e
47
s
liegt nahe, dass ...
Against All Odds39  X-based beɪst m
48
 it Sitz in X
user-friendly62 it can be used by toddlers63 and  analyst ˈænəlɪst A
49
 nalyst, Börsenfachmann
What’s worth bearing in mind too, is
40
grandparents alike64. It put the Internet into  to partake in sth tə pɑːˈteɪk ɪn ˈsʌmθɪŋ a
50
 n etw.
that Apple has managed to achieve this everyone’s pockets and helped transform teilnehmen, partizipieren
during a global pandemic which has tak- photography from a niche65 hobby into a part  to turn to sth tə tɜːn tə ˈsʌmθɪŋ s ich etw. zuwenden
51

en its toll41 on countless businesses and of everyday life.  entertainment ˌentəˈteɪnmənt U


52
 nterhaltung
left many financially crippled42. On the one “The introduction66 of such hardware had  in times like these... ɪn ˈtaɪmz ˈlaɪk ðiːz in Zeiten wie
53

hand, some might say this has been a solid a huge impact on our lives, of course it did,” diesen ...
case of the firm battling43 ‘against the odds’. Ian says. “But with such hardware comes  leap liːp Sprung, Satz
54

However, on the other44, it could be said that necessary software, and this is where Apple  in terms of X ɪn tɜːmz əv in Bezug auf X
55

the current climate has helped aid Apple’s was able to excel67. It knew exactly how to  commercial output kəˈmɜːʃl ˈaʊtpʊt kommerzielle
56

cause and assisted it in45 tightening its grip cash in on68 what was needed and keep peo- Leistung
on46 the market. ple wanting, and perhaps more importantly69,  start-up stɑːt ʌp N
57
 eugründung
“It stands to reason that47 Apple has needing more70.”  effectively ɪˈfektɪvli erfolgreich, praktisch
58

seen something of a boom in the last six  to transform tə trænsˈfɔːm ( sich) umwandeln,
59

months,” Glasgow-based48 tech analyst49 Ian 25


 to grasp sth tə ɡrɑːsp ˈsʌmθɪŋ e
 tw. begreifen, verwandeln
Hooton tells Business English Magazine. verstehen  shift towards sth ʃɪft təˈwɔːdz ˈsʌmθɪŋ V
60
 erlagerung/
“Customers and consumers have been sat  to fish for sth tə fɪʃ fə(r) ˈsʌmθɪŋ n
26
 ach etw. fischen, Verschiebung hin zu etw.
at home, unable to partake in50 their usual haschen  device dɪˈvaɪs Gerät
61

daily hobbies or activities. They’re going to  precise prɪˈsaɪs genau, präzise


27
 user-friendly ˈjuːzə(r) ˈfrendli b
62
 enutzerfreundlich
turn to51 technology for entertainment52 and  to put sth into context... tə pʊt ˈsʌmθɪŋ ˈɪntə
28
 toddler ˈtɒdlə(r) Kleinkind
63

comfort. It’s in times like these53 that we are ˈkɒntekst etw. in einen Kontext stellen  X and Y alike ənd əˈlaɪk X
64
 und Y gleichermaßen
going to see big leaps54 in terms of55 growth  to struggle to do sth tə ˈstrʌɡl tə du ˈsʌmθɪŋ M
29
 ühe  niche nɪtʃ N
65
 ische
and commercial output56.” haben, etw. zu tun  introduction ˌɪntrəˈdʌkʃn Einführung
66

Since its initial start-up57 in 1976, Apple  to match sth tə mætʃ ˈsʌmθɪŋ etw. entsprechen,
30
 to excel tu ɪkˈsel hervorragend sein
67

has effectively58 transformed59 itself from mit etw. übereinstimmen  to cash in on sth tə kæʃ ɪn ɒn ˈsʌmθɪŋ v
68
 on etw.
a hardware company producing comput-  to exceed sth tu ɪkˈsiːd ˈsʌmθɪŋ etw. überragen,
31
profitieren, aus etw. Kapital schlagen
ers and laptops into a software giant, with übertreffen 69
 more importantly mɔː(r) ɪmˈpɔːtntli was noch
a major shift towards60 apps and accesso-  net worth net wɜːθ N
32
 ettovermögen wichtiger ist, zudem
ries. Perhaps the key to its success was the  entrepreneur ˌɒntrəprəˈnɜː(r) U
33
 nternehmer 70
 to keep sb wanting (more) tə kiːp ˈsʌmbədi
development of the iPhone, a device61 so  somewhere in the region of X ˈsʌmweə(r) ɪn ðə
34
ˈwɒntɪŋ mɔː(r) b
 ewirken, dass jd. mehr möchte

26 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

27
INTERNATIONAL

"
“Apple keeps its customer base71 at 71
 customer base ˈkʌstəmə(r) beɪs K
 undenbasis
arm’s length72, constantly updating73 and 72
 to keep sb at arm’s length tə kiːp ˈsʌmbədi ət
altering74. Its customers are loyal and will ˈɑːmz leŋθ jdn. auf Distanz halten
keep forking out75 the cash to keep up to THE STORY 73
 to update sth tu ˌʌpˈdeɪt ˈsʌmθɪŋ etw.
date with76 what’s needed. That means that aktualisieren, updaten
the money keeps rolling in77. It’s a simple OF APPLE’S  to alter tu ˈɔːltə(r) ä
74
 ndern
plan, but one that’s designed to work. And
it does.”
SUCCESS IS  to fork sth out tə fɔːk ˈsʌmθɪŋ ˈaʊt e
75

hinlegen
 tw. blechen,

EXTRAORDINARY,  to keep up to date with sth tə kiːp ʌp tə deɪt wɪð


76

ˈsʌmθɪŋ bei etw. auf dem Laufenden bleiben


Humble78 Beginnings REALLY, AND IS  money keeps rolling in ˈmʌni kiːps ˈrəʊlɪŋ ɪn die
77

DOWN TO QUICK Kasse klingelt ständig


The brainchild79 of Steve Jobs, Steve  humble ˈhʌmbl bescheiden
78

Wozniak and Ronald Wayne, Apple was DECISIONS, HARD  brainchild ˈbreɪntʃaɪld Idee
79

founded back in 1976, as a means to80 help


sell Wozniak’s Apple 1 desktop computer.
WORK AND PURE  a means to do sth ə miːnz tə du ˈsʌmθɪŋ e
80

Mittel, etw. zu tun


 in

Ronald Wayne, however, sold his share81 INNOVATIVE  share ʃeə(r) A


81
 nteil
back less than two weeks later for USD  following sth ˈfɒləʊɪŋ ˈsʌmθɪŋ n
 ach etw., im
THINKING.
82

800. Anschluss an etw.


Following 82 the development 83 of the  development dɪˈveləpmənt Entwicklung
83

"
Apple II, the duo soon began hiring staff84  staff stɑːf P
84
 ersonal, Mitarbeiter

28 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

Gaining the role of CEO107, Jobs took 97


 in the wilderness ɪn ðə ˈwɪldənəs in der
drastic measures, clearing out108 the board- Einöde/Wüste/Niemandsland
room109 and announcing Apple had received 98
 power struggle ˈpaʊə(r) ˈstrʌɡl 
a USD 150 mln investment from its rivals Machtkampf
at Microsoft – a controversial move which 99
 executive ɪɡˈzekjʊtɪv M
 anager
didn’t sit well with110 many. Following the 100
 numerous ˈnjuːmərəs z ahlreich
release of the multi-coloured iMac, bigger 101
 personnel ˌpɜːsəˈnel P
 ersonal, 
plans were going on behind the scenes111. Mitarbeiter
Apple really began to hit its stride 112 102
 to depart (from) sth tə dɪˈpɑːt frəm ˈsʌmθɪŋ
when the iPod and MacBook Pro hit the sich von etw. verabschieden
shelves113. Then, of course, came the re- 103
 on the verge of sth ɒn ðə vɜːdʒ əvˈ sʌmθɪŋ a
m
lease of the iPhone, a device which helped Rande von etw.
springboard the one-time114 flagging115 firm 104
 failure ˈfeɪljə(r) K
 onkurs, Pleite
into116 the giant it is today. Following the 105
 massive ˈmæsɪv massiv, gewaltig
passing117 of Steve Jobs in 2011, Tim Cook 106
 to run the show tə rʌn ðə ʃəʊ d
 en Laden
was announced as the CEO. schmeißen
107
 CEO (Chief Executive Officer) 
ˌsiː iːˈəʊ tʃiːf ɪɡˈzekjʊtɪv ˈɒfɪsə(r) Geschäftsführer,
Innovative Thinking CEO
108
 to clear sth out tə klɪə(r) ˈsʌmθɪŋ ˈaʊt e
 tw.
“The story of Apple’s success is extraor- säubern, entrümpeln
dinary118, really,” Ian Hooton tells BEM. “It 109
 boardroom ˈbɔːdruːm Vorstand, 
was able to turn itself around119 from a com- Aufsichtsrat
plete laughing stock120 into where it is now. 110
 to sit well with sb tə sɪt wel wɪð ˈsʌmbədi jdm.
This cannot be simply attributed to121 luck gefallen
and good fortune122 though, this has been 111
 behind the scenes bɪˈhaɪnd ðə siːnz h
 inter den
down to123 quick decisions, hard work and Kulissen
pure innovative thinking.” 112
 to hit one’s stride tə hɪt wʌnz straɪd in Fahrt

Will the company still be sitting at top kommen
of the leader board124 in ten years’ time? Or 113
 to hit the shelves tə hɪt ðə ʃelvz in die
will it be overtaken125 by others with their Verkaufsregale kommen
focus on the prize? Nobody really knows. 114
 one-time wʌn taɪm e
 instig, 
There will, however, be a lot of keen eyes126 ehemals
and it wasn’t long before85 the Macintosh watching and waiting to find out. 115
 flagging flæɡɪŋ nachlassend
128K was on sale 86 to the public 87. 116
 to springboard sb into sth tə ˈsprɪŋbɔːd
Featuring88 a keyboard, disc drive89 and  it wasn’t long before... ɪt ˈwɒznt ˈlɒŋ bɪˈfɔː(r) e
85
s ˈsʌmbədi ˈɪntə ˈsʌmθɪŋ jdn. in etw.
mouse, it was something of a revolution- dauerte nicht lange, bis ... katapultieren
ary90 concept but not one everyone could  to be on sale tə bi ɒn seɪl v
86
 erkauft  117
 passing ˈpɑːsɪŋ H
 inscheiden, Tod
afford91. At the time one could expect to92 werden 118
 extraordinary ɪkˈstrɔːdnri a
 ußergewöhnlich
pay USD 2,495 for the privilege93 of hav-  the public ðə ˈpʌblɪk Öffentlichkeit
87 119
 to turn sth around tə tɜːn ˈsʌmθɪŋ əˈraʊnd
ing one in their homes – the equivalent94  to feature sth tə ˈfiːtʃə(r) ˈsʌmθɪŋ e
88
 tw. aufweisen etw. herumdrehen, wieder auf/in die Spur
of around USD 6,200 in today’s money95. 89
 disc drive dɪsk draɪv D
 iskettenlaufwerk bringen
The 1990s saw a boom in the personal 90
 revolutionary ˌrevəˈluːʃənri r evolutionär 120
 laughing stock ˈlɑːfɪŋ stɒk 
computer market. Apple found it difficult 91
 to afford sth tu əˈfɔːd ˈsʌmθɪŋ s ich etw. leisten Lachnummer
to compete with96 the cheaper options on (können) 121
 to attribute sth to sth tu əˈtrɪbju:t ˈsʌmθɪŋ tə
offer and spent quite a number of years in 92
 to expect to do sth tu ɪkˈspekt tə du ˈsʌmθɪŋ ˈsʌmθɪŋ etw. etw. zuschreiben
the wilderness97. Various power struggles98 erwarten, etw. zu tun 122
 good fortune gʊd ˈfɔːtʃuːn Glück
between executives99 saw numerous100 per- 93
 privilege ˈprɪvəlɪdʒ P
 rivileg 123
 to be down to sth tə bi daʊn tə ˈsʌmθɪŋ a
 uf
sonnel101 shifts and Jobs depart from102 his 94
 equivalent ɪˈkwɪvələnt Ä
 quivalent,  etw. zurückzuführen sein
role. When he returned in 1997, the firm Pendant 124
 leader board ˈliːdə(r) bɔːd R
 angliste
was almost on the verge103 of failure104. The 95
 in today’s money ɪn təˈdeɪz ˈmʌni n
 ach 125
 to overtake sb tu ˌəʊvəˈteɪk ˈsʌmbədi jdn.
previous year had seen sales drop by a heutigem Kurs überholen
massive105 30 percent and Microsoft was 96
 to compete with sth tə kəmˈpiːt wɪð ˈsʌmθɪŋ 126
 keen eyes kiːn aɪz scharfe Augen,
running the show106. mit etw. konkurrieren aufmerksamer Blick

29
INTERNATIONAL

Tesco Takes on Amazon 1

Tesco isn’t exactly the talk of the town2 these days. A recent move to target3
Amazon could turn the tables4, though. Head to the supermarket with BEM’s
Jonathan Sidor to see what Tesco has up its sleeve5.

T
esco is the UK’s market lead- Tesco’s Test charging15 a fee16 of GBP 4.50 to ship17 any
er in the world of groceries6. online order to a customer’s address. We
Amazon’s emphatic7 entrance8 Tesco grabbed headlines12 in August don’t know when the fee will officially be
on the British scene has got the 2020 after it announced plans to provide scrapped18, but this is a move that will im-
English retailer on the defensive9. What free home delivery for online customers pact19 millions of Clubcard Plus members
is Tesco doing to tame10 that almighty11 who were subscribed to13 its Clubcard Plus across the UK.
Amazon? loyalty program. So far14, Tesco has been Tesco isn’t acting20 entirely21 out of be-
nevolence22 here. In July, rival Amazon
1
 to take sb on tə teɪk ˈsʌmbədi ɒn e
 s mit jdm. 10
 to tame sb tə teɪm ˈsʌmbədi jdn. bändigen
aufnehmen 11
 almighty ɔːlˈmaɪti allmächtig 18
 to scrap sth tə skræp ˈsʌmθɪŋ e
 tw. abschaffen
2
 sb is the talk of the town ˈsʌmbədi ɪz ðə ˈtɔːk əv 12
 to grab headlines tə ɡræb ˈhedlaɪnz 19
 to impact sb tu ɪmˈpækt ˈsʌmbədi jdn. betreffen
ðə taʊn jd. ist in aller Munde Schlagzeilen machen 20
 to act tu ækt h
 andeln
3
 to target sb tə ˈtɑːɡɪt ˈsʌmbədi jdn. ins Visier 13
 to subscribe to sth tə səbˈskraɪb tə ˈsʌmθɪŋ 21
 entirely ɪnˈtaɪəli v
 öllig, vollkommen
nehmen etw. abonnieren 22
 out of benevolence ˈaʊt əv bəˈnevələns a
 us
4
 to turn the tables tə tɜːn ðə ˈteɪblz d
 as Blatt 14
 so far ˈsəʊ ˈfɑː(r) b
 isher Wohlwollen, Güte
wenden 15
 to charge X tə tʃɑːdʒ X
 berechnen
5
 to have sth up one’s sleeve tə həv ˈsʌmθɪŋ ʌp 16
 fee fiː G
 ebühr
wʌnz sliːv etw. im Ärmel/auf Lager haben 17
 to ship sth tə ʃɪp ˈsʌmθɪŋ e
 tw. ausliefern,
6
 groceries ˈɡrəʊsərɪz L
 ebensmittel versenden
7
 emphatic ɪmˈfætɪk entschieden, eindringlich
8
 entrance ˈentrəns E
 intritt, Einzug
9
 on the defensive ɒn ðə dɪˈfensɪv in der
Defensive
BUSINESS-ENGLISH-MAGAZIN.DE

ZUGANGSCODE
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

8xw

ODER HÖR ES
DIR AN AUF:

30 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

made the first move by offering free de- accounted for64 the majority65 of the com- and other multinational mammoths74 like
livery for Amazon Fresh users who were pany’s revenues. Carrefour remained fierce75. In recent years,
Amazon Prime23 subscribers. At first24, only The 2000s have been less kind to66 it appears as if76 Tesco has redoubled77 its
Prime members in the environs25 of London Tesco. Since 2010, Tesco has been forced efforts to cater to78 its home market and a
could get their delivery fee waived26 on pur- to67 withdraw from68 major markets like smaller number of foreign locales79 where
chases27 exceeding28 GBP 40, but Amazon France, the United States and Japan. In it has secured80 a firmer81 position.
intends to29 roll out30 this scheme to more most cases, it all boiled down to69 financial Now, there isn’t just one kind of Tesco
British metropolises by the end of 2020. In performance. Cost-cutting measures70 and that can be visited in the UK. Tesco
some areas, even same-day31 free delivery streamlining71 efforts simply didn’t do the Superstores are your typical supermar-
is a possibility. trick72. Competition from local grocers73 kets, but Tesco Extra is a more expansive82,
Experts see Tesco’s mirroring 32 of
Amazon’s plan as throwing down the 23
 prime praɪm e
 rstklassig, bester 54
 overseas ˌəʊvəˈsiːz im Ausland
gauntlet33. The British supermarket field 24
 at first ət ˈfɜːst a
 nfangs 55
 to set one’s sights on sth tə set wʌnz saɪts ɒn
is already crowded34 with players jostling 25
 environs ɪnˈvaɪərənz U
 mgebung, Umland ˈsʌmθɪŋ etw. anvisieren
for35 position, and it looks as if Tesco’s 26
 to waive sth tə weɪv ˈsʌmθɪŋ e
 tw. erlassen 56
 thriving ˈθraɪvɪŋ fl
 orierend, blühend
move will pit the UK retailer directly 27
 purchase ˈpɜːtʃəs E
 inkauf 57
 presence ˈprezns Präsenz, Vorhandensein
against36 its American contender37. Other 28
 to exceed X tu ɪkˈsiːd X
 übersteigen, 58
 to this day tə ðɪs deɪ b
 is heute
smaller retailers like Asda, Sainsbury’s or überschreiten 59
 in total ɪn ˈtəʊtl insgesamt
Morrisons will likely have to follow suit38 if 29
 to intend to do sth tu ɪnˈtend tə du ˈsʌmθɪŋ 60
 floor space flɔː(r) speɪs A
 usstellungsfläche
they wish to remain competitive39. If Tesco beabsichtigen, etw. zu tun 61
 to surpass sth tə səˈpɑːs ˈsʌmθɪŋ e
 tw.
and Amazon keep this game of tit for tat40 30
 to roll sth out tə rəʊl ˈsʌmθɪŋ aʊt e
 tw. übersteigen, übertreffen
up41, the rivalry42 between the two is bound einführen 62
 despite dɪˈspaɪt trotz
to43 intensify44. 31
 same-day seɪm deɪ a
 m selben Tag 63
 domestic dəˈmestɪk inländisch, Binnen-
32
 to mirror sth tə ˈmɪrə(r) ˈsʌmθɪŋ e
 tw. spiegeln 64
 to account for sth tu əˈkaʊnt fə(r) ˈsʌmθɪŋ e
 tw.
33
 to throw down the gauntlet tə θrəʊ daʊn ausmachen
Tesco’s Tale ðə ˈɡɔːntlət jdn. herausfordern, jdm. den 65
 majority məˈdʒɒrɪti M
 ehrheit
Handschuh vor die Füße werfen 66
 to be less kind to sb tə bi les kaɪnd tə ˈsʌmbədi
Tesco’s head-on confrontation comes
45 46 34
 crowded ˈkraʊdɪd überfüllt weniger nett/freundlich zu jdm. sein
at a turbulent time47 for the British retail- 35
 to jostle for sth tə ˈdʒɒsl fə(r) ˈsʌmθɪŋ u
 m etw. 67
 forced to do sth fɔːst tə du ˈsʌmθɪŋ
er. Tesco was founded in London in 1919. rangeln gezwungen, etw. zu tun
Hundreds of Tesco’s came to dot48 the 36
 to pit sb against sb tə pɪt ˈsʌmbədi əˈɡenst 68
 to withdraw from sth tə wɪðˈdrɔː frəm ˈsʌmθɪŋ
British landscape49 by the mid50-20th cen- ˈsʌmbədi jdn. gegen jdn. kämpfen lassen sich von etw. zurückziehen
tury. Founder Jack Cohen stuck to51 a sim- 37
 contender kənˈtendə(r) K
 onkurrent, Rivale 69
 to boil down to sth tə bɔɪl daʊn tə ˈsʌmθɪŋ a
 uf
ple motto–“pile it high52 and sell it cheap.” 38
 to follow suit tə ˈfɒləʊ suːt d
 em Beispiel folgen etw. hinauslaufen
By the 1990s, Tesco had become a glob- 39
 competitive kəmˈpetətɪv k
 onkurrenzfähig 70
 cost-cutting measures kɒst kʌtɪŋ ˈmeʒə(r)z
al force to be reckoned with53. A Clubcard 40
 tit for tat tɪt fə(r) tæt W
 ie du mir, so ich dir kostensenkende Maßnahmen
loyalty programme and internet shopping 41
 to keep the game up tə kiːp ðə ɡeɪm ʌp d
 as 71
 streamlining ˈstriːmlaɪnɪŋ S
 traffung,
were introduced in 1995. A year later, the Spiel aufrechterhalten/beibehalten Rationalisierung
first Tesco shops opened up overseas54. 42
 rivalry ˈraɪvəlri R
 ivalität 72
 to do the trick tə du ðə trɪk E
 rfolg haben, den
Early foreign destinations for Tesco 43
 to be bound to happen tə bi baʊnd tə ˈhæpən Zweck erfüllen
included France, Ireland and Central mit Sicherheit passieren 73
 grocers ˈɡrəʊsəz L
 ebensmittelhändler
European countries like the Czech 44
 to intensify tu ɪnˈtensɪfaɪ intensivieren 74
 mammoth ˈmæməθ Mammut, Riese
Republic, Hungary and Poland. The com- 45
 head-on hed ɒn f rontal, direkt 75
 fierce fɪəs e
 rbittert, heftig
pany also set its sights on55 Asian targets 46
 confrontation ˌkɒnfrʌnˈteɪʃn Konfrontation 76
 to appear as if... tu əˈpɪə(r) əz ɪf scheinen, als ob ...
like Japan, Malaysia and South Korea. 47
 turbulent time ˈtɜːbjʊlənt ˈtaɪm t urbulente Zeit 77
 to redouble sth tə rɪˈdʌbl ˈsʌmθɪŋ etw.
Tesco became particularly popular in 48
 to dot sth tə dɒt ˈsʌmθɪŋ e
 tw. sprenkeln verdoppeln
Thailand, where it maintains a thriving56 49
 landscape ˈlændskeɪp L
 andschaft 78
 to cater to sb tə ˈkeɪtə(r) tə ˈsʌmbədi s ich auf
presence57 to this day58. In total59, Tesco has 50
 by the mid-X baɪ ðə mɪd M
 itte des X jdn. ausrichten
entered 11 overseas markets outside the 51
 to stick to sth tə stɪk tə ˈsʌmθɪŋ a
 n etw. 79
 locale ləʊˈkɑːl S
 chauplatz, Region
UK. In 2004, the amount of floor space60 festhalten, etw. einhalten 80
 to secure sth tə sɪˈkjʊə(r) ˈsʌmθɪŋ e
 tw. sichern,
that Tesco operated abroad surpassed61 the 52
 to pile sth high tə paɪl ˈsʌmθɪŋ haɪ e
 tw. hoch festigen
amount within the UK for the first time auftürmen 81
 firm fɜːm f est, unerschütterlich
in the company’s history. Despite62 this, 53
 a force to be reckoned with ə fɔːs tə bi ˈrekənd 82
 expansive ɪkˈspænsɪv w
 eit, ausladend,
Tesco’s domestic 63 market has always wɪð e
 ine ernstzunehmende Macht umfangreich

31
INTERNATIONAL

93
 on the decline ɒn ðə dɪˈklaɪn a
 bnehmend, sich
verschlechternd
The UK’s Largest Supermarket Chains 94
 to stand at X tə stænd ət b
 ei X stehen
95
 in addition ɪn əˈdɪʃn a
 ußerdem, zudem
Name Year Founded Market Share Number of UK Stores 96
 by far baɪ fɑː(r) bei weitem
Tesco 1919 27 percent 3400 97
 virtually ˈvɜːtʃʊəli p
 raktisch
98
 dead heat ded hiːt Unentschieden
Sainsbury’s 1869 15 percent 1415 99
 when it comes to sth wen ɪt kʌmz tə ˈsʌmθɪŋ
Asda 1949 15 percent 600 wenn es um etw. geht
Morrisons 1899 10 percent 540 100
 the new kid on the block ðə njuː ˈkɪd ɒn ðə
ˈblɒk der Neue/Neuling
Aldi 1990 7.5 percent 830 101
 to boast sth tə bəʊst ˈsʌmθɪŋ e
 tw. aufweisen
können
102
 market share ˈmɑːkɪt ʃeə(r) M
 arktanteil
out-of-town83 hypermarket84. Tesco Express shares of both retailers have quintupled114 103
 bricks-and-mortar brɪks ənd ˈmɔːtə(r)
is a small convenience store85 that can be in size since 2000. Another thriving115 chal- konventionelles Geschäft (als Pendant zum
found in most British neighbourhoods86. lenger116 is Waitrose, which is viewed as an Online-Shop)
You’ll also find Tesco Metro, the compact87 upscale117 grocer with higher prices. 104
 on the other hand ɒn ðə ˈʌðə(r) hænd
One Stop and a budget88 chain89 called dagegen, andererseits
Jack’s. To top it all off90, Tesco has been 105
 to first see the light of day tə ˈfɜːst ˈsiː ðə laɪt
selling fuel91 from its own petrol92 stations Amazon’s Gamble118 əv deɪ d
 as Licht der Welt erblicken
since the 1970s. 106
 pedigree ˈpedɪɡriː Stammbaum, Geschichte
So where does Amazon fit in all of 107
 a hair under X ə heə(r) ˈʌndə(r) u
m
this119? The American titan120 transplant- Haaresbreite/knapp unter X
Supermarkets in England ed121 its Fresh service to the UK in 2016, 108
 movers and shakers ˈmuːvəz ənd ˈʃeɪkəz M
 acher
but it focused on London and the surround- 109
 niche nɪtʃ N
 ische
Tesco may be the UK’s largest super- ing areas until fairly122 recently. Hubs123 like 110
 no-frills nǝʊ frɪlz b
 illig
market chain, but it’s definitely becoming Manchester, Birmingham and Edinburgh 111
 presently ˈprezntli z urzeit
a crowded field. For the past decade or so, likely won’t see widespread124 Fresh deliv- 112
 to take sth by storm tə teɪk ˈsʌmθɪŋ baɪ stɔːm
Tesco’s market share has been on the de- eries until the close of125 2020. etw. im Sturm erobern
cline93. As of 2020, it stands at94 around 27 Although Amazon is still lurking126 in 113
 to look after sth tə lʊk ˈɑːftə(r) ˈsʌmθɪŋ s ich
percent. In addition95, Tesco has by far96 the the shadows, waiting to pounce127, its ex- um etw. kümmern
most individual locations of any grocer in pansion into the UK grocery market hasn’t 114
 to quintuple tə ˈkwɪntjʊpl ( sich) verfünffachen
the UK, with over 3,400. been traditional or straightforward 128. 115
 thriving ˈθraɪvɪŋ blühend, florierend
Asda and Sainsbury’s are virtually97 in Amazon has formally partnered with 116
 challenger ˈtʃæləndʒə(r) H
 erausforderer
a dead heat98 when it comes to99 Britain’s bricks-and-mortar chains like Morrisons 117
 upscale ˌʌpˈskeɪl e
 xklusiv, gehoben
second-largest and third-largest supermar- and Booths, turning potential adversaries129 118
 gamble ˈɡæmbl Wagnis, Risiko
ket operators. Asda, the new kid on the into allies130. Amazon’s impressive infra- 119
 where does X fit in all of this? weə dəz fɪt ɪn
block100, was founded in 1949 and boasts101 structure and relationships131 with manufac- ɔːl əv ðɪs w
 ie passt X in all dies?
a market share102 of 15.4 percent. Asda has turers132 like Pepsi and Cadbury means that 120
 titan ˈtaɪtn T
 itan
reached this success with just 600 bricks- 121
 to transplant sth tə ˌtrænsˈplɑːnt ˈsʌmθɪŋ e
 tw.
and-mortar103 locations. Sainsbury’s, on the 83
 out-of-town ˈaʊt əv taʊn a
 uswärts gelegen übertragen
other hand104, first saw the light of day105 in 84
 hypermarket ˈhaɪpəmɑːkɪt Großmarkt, großer 122
 fairly ˈfeəli z iemlich, recht
1869 and now manages over 1,400 stores. Einkaufsmarkt 123
 hub hʌb Zentrum
Despite its pedigree106, Sainsbury’s mar- 85
 convenience store kənˈviːniəns stɔː(r) 124
 widespread ˈwaɪdspred weitverbreitet
ket share is a hair under107 Asda’s at 15.3 Minimarkt 125
 the close of X ðə ˈkləʊz əv E
 nde X
percent. 86
 neighbourhood ˈneɪbəhʊd N
 achbarschaft 126
 to lurk tə lɜːk lauern
The biggest movers and shakers108 in 87
 compact ˈkɒmpækt (n) kompakt 127
 to pounce tə paʊns z uschlagen
the UK, though, are companies targeting 88
 budget ˈbʌdʒɪt p
 reisgünstig 128
 straightforward ˌstreɪtˈfɔːwəd e
 infach,
a more particular niche109. A duo of no- 89
 chain tʃeɪn K
 ette unkompliziert
frills110 supermarkets from Germany, Aldi 90
 to top it all off,... tə tɒp ɪt ɔːl ɒf u
 m noch einen 129
 adversary ˈædvəsəri G
 egner, Widersacher
and Lidl, are presently111 taking Britain by draufzusetzen, ... 130
 ally ˈælaɪ Verbündeter
storm112. Aldi operates 830 stores while 91
 fuel ˈfjuːəl B
 enzin, Kraftstoff 131
 relationship rɪˈleɪʃnʃɪp B
 eziehung
Lidl looks after113 760, and the market 92
 petrol ˈpetrəl B
 enzin 132
 manufacturer ˌmænjʊˈfæktʃərə(r) H
 ersteller

32 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

its online offerings often surpass133 those Grocery Gladiators 140


 purely ˈpjʊəli r ein, völlig
found in the best-stocked134 physical shops. 141
 to dub oneself X tə dʌb wʌnˈself s ich X
Amazon might be king of online retail- Will Tesco lure shoppers away from143 nennen/taufen
ers, but selling groceries over the Internet Amazon with its free home delivery, or has 142
 to be better off doing sth tə bi ˈbetə(r) ɒf ˈduːɪŋ
is another kettle of fish135. In spite of136 all the company just awakened144 a sleeping ˈsʌmθɪŋ besser/lieber etw. machen
Amazon’s efforts thus far137, the behe- giant145? Or will a new, smaller contender 143
 to lure sb away from sth tə lʊə(r) ˈsʌmbədi
moth138 has only captured139 three percent of emerge146 as the champion of British su- əˈweɪ frəm ˈsʌmθɪŋ jdn. von etw. weglocken
the online market share. Tesco, Sainsbury’s permarkets? Numerous147 questions remain 144
 to awaken sb tu əˈweɪkən ˈsʌmbədi jdn.
and half a dozen competitors with physical unanswered. To further148 complicate149 mat- aufwecken
stores are already present online as well. ters, the longer COVID-19 lingers150, the 145
 sleeping giant ˈsliːpɪŋ ˈdʒaɪənt s chlafender
Purely140 virtual retailers like Ocado, which more people will opt for151 online grocer- Riese
dubs141 itself “the world’s largest dedicat- ies over traditional in-store152 shopping. 146
 to emerge tu ɪˈmɜːdʒ a
 uftauchen
ed online grocery retailer,” are a force to Tesco and Amazon both feel they have a 147
 numerous ˈnjuːmərəs z ahlreich
be reckoned with, too. It sounds crazy, but leg up on153 the competition, but only one 148
 further ˈfɜːðə(r) w
 eiter
Amazon could be better off142 just buying can emerge on top. 149
 to complicate sth tə ˈkɒmplɪkeɪt ˈsʌmθɪŋ e
 tw.
one of these British shops instead of taking verkomplizieren
on all of them at once. 135
 sth is another kettle of fish ˈsʌmθɪŋ ɪz 150
 to linger tə ˈlɪŋɡə(r) b
 leiben, fortbestehen
əˈnʌðə(r) ˈketl əv fɪʃ e
 tw. ist etw. völlig anderes 151
 to opt for sth tu ɒpt fə(r) ˈsʌmθɪŋ s ich für etw.
133
 to surpass sth tə səˈpɑːs ˈsʌmθɪŋ e
 tw. 136
 in spite of sth ɪn spaɪt ǝv ˈsʌmθɪŋ/ -trotz etw. entscheiden
übersteigen, übertreffen 137
 thus far ðʌs fɑː(r) bislang 152
 in-store ɪn stɔː(r) im Laden
134
 best-stocked best stɒkt b
 estens 138
 behemoth bɪˈhiːmɒθ Koloss, Riese 153
 to have a leg up on sb tə həv ə leɡ ʌp ɒn
ausgestattet/gefüllt 139
 to capture sth tə ˈkæptʃə(r) ˈsʌmθɪŋ e
 tw. ˈsʌmbədi jdm. gegenüber einen Vorteil haben
gewinnen

33
INTERNATIONAL

Omsk – Russia’s Biggest


Oil Refinery1

Oil has long been Russia’s biggest export by far2. In September 2020, Omsk Oil
Refinery in Western Siberia celebrates3 its sixty-fifth anniversary4. Jonathan
Moore presents the history and operations of Russia’s largest oil refinery.

Rapid5
Expansion6

The refinery at Omsk was opened on


5 September 1955, while its first catalytic
BUSINESS-ENGLISH-MAGAZIN.DE

cracking unit7 came into operation8 in 1959.


During its first few years of operation, it
processed9 three mln tonnes of feedstock10 ZUGANGSCODE
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

per annum11, which it sourced12 from the vac


Autonomous Republic of Bashkortostan,
ODER HÖR ES
over a thousand miles to the west. In 1964 DIR AN AUF:

the plant13 started refining Siberian oil.


Initially14, this was transported by tank-
ers. However, this changed in 1967 with
the opening of a new pipeline linking15 the
refinery with the Ust-Balyk oil field16 in
Western Siberia.

Operated
by Gazprom
1
 oil refinery ɔɪl rɪˈfaɪnəri E
 rdölraffinerie 14
 initially ɪˈnɪʃəli z unächst, 
Today, Omsk Oil Refinery is op- 2
 by far baɪ fɑː(r) bei weitem,  anfänglich
erated by Gazprom Neft (Oil), the mit Abstand 15
 to link sth with sth tə lɪŋk ˈsʌmθɪŋ wɪð ˈsʌmθɪŋ
third largest oil company in Russia be- 3
 to celebrate sth tə ˈselɪbreɪt ˈsʌmθɪŋ e
 tw. feiern etw. mit etw. verbinden
hind Rosneft and LukOil. According to17 4
 anniversary ˌænɪˈvɜːsəri J ubiläum, Jahrestag 16
 oil field ɔɪl fiːld Erdölfeld
Investopedia, Gazprom Neft produced 5
 rapid ˈræpɪd s chnell, rasant, rapide 17
 according to sth əˈkɔːdɪŋ tə ˈsʌmθɪŋ laut etw.
some 482 mln barrels of oil in 2014. In 6
 expansion ɪkˈspænʃn E
 xpansion, Ausweitung 18
 vast vɑːst gewaltig, riesig
addition to its vast18 domestic19 opera- 7
 catalytic cracking unit ˌkætəˈlɪtɪk ˈkrækɪŋ ˈjuːnɪt 19
 domestic dəˈmestɪk inländisch, 
tions, it also produces black gold20 in Iraq Einheit zum katalytischen Cracking Binnen-
as well as several other countries like 8
 to come into operation tə kʌm ˈɪntu ˌɒpəˈreɪʃn in 20
 black gold blæk ɡəʊld schwarzes 
Peru and Venezuela. Betrieb gehen Gold (Erdöl)
As its name suggests, Gazprom Neft 9
 to process sth tə ˈprəʊses ˈsʌmθɪŋ e
 tw. 21
 subsidiary səbˈsɪdɪəri N
 iederlassung,
is a subsidiary21 of Gazprom, the world’s verarbeiten Tochtergesellschaft
leading gas company, whose respective22 10
 feedstock ˈfiːdstɒk R
 ohmaterial, Rohstoff 22
 respective rɪˈspektɪv e
 ntsprechend
share of global and Russian gas reserves23 11
 per annum pər ˈænəm jährlich 23
 gas reserves ɡæs rɪˈzɜːvz E
 rdgasvorräte
amounts to24 16 and 71 per cent. 12
 to source sth tə sɔːs ˈsʌmθɪŋ e
 tw. beziehen 24
 to amount to X tu əˈmaʊnt tə s ich auf X
13
 plant plɑːnt F
 abrik, Anlage, Werk belaufen

34 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

Historic Landmarks25 para-xylene and benzene65 and of up to


99.6%, 99.95% and 99.98% purity66 respec-
On 3 June 2011, the plant made histo- tively67 – the highest ratings of purity in the
ry26 by becoming the first Russian oil refin- world. RUSSIA
ery to process its billionth tonne of crude In 2020, Omsk Oil Refinery began pro- Omsk
oil27 since its inauguration 28. Alexander ducing low-sulphur68 marine69 fuel in com-
Meling, the then General Director29 of the pliance with70 the new stipulations71 of the
Omsk Oil Refinery, proudly30 declared31 that Fact File
Omsk Oil Refinery was among Russia’s 25
 landmark ˈlændmɑːk Meilenstein,
most state-of-the-art32 oil processing facili- Wahrzeichen The city of Omsk is located in
ties33 thanks to over half a century of plant 26
 to make history tə meɪk ˈhɪstri G
 eschichte south-western Siberia, on the Irtysh
operation plus contributions to34 the devel- schreiben River, roughly 1 a thousand km
opment of the business from the Gazprom 27
 crude oil kruːd ɔɪl E
 rdöl, Rohöl east of the Urals and just 150 km
Neft group. 28
 inauguration ɪˌnɔːɡjʊˈreɪʃn E
 röffnung, from the border2 with Kazakhstan.
Einweihung According to the Macrotrends
29
 general director ˈdʒenrəl dɪˈrektə(r) website, the current population of
From Strength to Generaldirektor Omsk is approximately 1,18 mln.
Strength35 30
 proudly ˈpraʊdli stolz One of the city’s principal3 tour-
31
 to declare sth tə dɪˈkleə(r) ˈsʌmθɪŋ e
 tw. ist attractions4 is the Assumption5
In September 2011, Mr. Meling retired 36
erklären, bekanntgeben Cathedral6, which was rebuilt7 af-
and Oleg Barlavsky took over as37 CEO38 32
 state-of-the-art steɪt əv ðə ɑːt h
 ochmodern ter the disintegration8 of the USSR.
at Omsk Oil Refinery. Under his astute39 33
 facility fəˈsɪləti E
 inrichtung
management, the enterprise40 continues to 34
 contribution to sth ˌkɒntrɪˈbjuːʃn tə ˈsʌmθɪŋ 1
 roughly ˈrʌfli u
 ngefähr
go from strength to strength. According to Beitrag zu etw. 2
 border ˈbɔːdə(r) G
 renze
the NS Energy Business Portal, its annu- 35
 (to go) from strength to strength tə ɡəʊ 3
 principal ˈprɪnsəpl H
 aupt-, wichtigste
al41 capacity42 in tonnes has reached an esti- frəm streŋθ tə streŋθ immer größere Erfolge 4
 tourist attraction ˈtʊərɪst əˈtrækʃn
mated43 22.23 mln, and during 2019 it pro- (erzielen) Touristenattraktion
cessed approximately44 20.72 mln tonnes 36
 to retire tə rɪˈtaɪə(r) in Pension/Ruhestand gehen 5
 assumption əˈsʌmpʃn M
 ariä Himmelfahrt
of crude oil. 37
 to take over as X tə teɪk ˈəʊvə(r) əz a
 ls X 6
 cathedral kəˈθiːdrəl K
 athedrale, Dom
übernehmen 7
 to rebuild sth tə ˌriːˈbɪld ˈsʌmθɪŋ e
 tw.
38
 CEO (Chief Executive Officer) ˌsiː iːˈəʊ tʃiːf wiederaufbauen
Product Range: Keeping ɪɡˈzekjʊtɪv ˈɒfɪsə(r) G
 eschäftsführer, CEO 8
 disintegration dɪsˌɪntɪˈɡreɪʃn
Russia’s Wheels Turning45 39
 astute əˈstjuːt s charfsinnig, clever Zusammenbruch, Zerfall, Auflösung
40
 enterprise ˈentəpraɪz U
 nternehmen
Currently, Omsk Oil Refinery produc- 41
 annual ˈænjuəl jährlich
es about fifty types of products. It special- 42
 capacity kəˈpæsəti K
 apazität
ises in a multitude46 of products, notably47 43
 to estimate tu ˈestɪmeɪt s chätzen pɪˈtrəʊlɪəm ɡæs ˌel piː ˈdʒiː F
 lüssiggas
petrol48, diesel49, fuel oil50 and even jet fuel51. 44
 approximately əˈprɒksɪmətli u
 ngefähr 58
 lubricant ˈluːbrɪkənt S
 chmiermittel
Indeed52, it is the top producer of motor- 45
 to keep the wheels turning tə kiːp ðə ˈwiːlz 59
 additive ˈædətɪv Z
 usatzstoff, Additiv
ing53 fuel in Russia, and one might say it is ˈtɜːnɪŋ die Räder/Maschine am Laufen halten 60
 catalyst ˈkætəlɪst K
 atalysator
keeping Russia’s wheels turning. 46
 multitude ˈmʌltɪtjuːd V
 ielzahl 61
 petrochemical ˌpetrəʊˈkemɪkl petrochemisch
47
 notably ˈnəʊtəbli insbesondere 62
 synthesis ˈsɪnθəsɪs S
 ynthese
48
 petrol ˈpetrəl B
 enzin 63
 complex ˈkɒmpleks K
 omplex, Anlage
Other Products 49
 diesel ˈdiːzl Diesel(kraftstoff) 64
 capable of doing sth ˈkeɪpəbl əv ˈduːɪŋ ˈsʌmθɪŋ
50
 fuel oil ˈfjuːəl ɔɪl H
 eizöl fähig/imstande, etw. zu tun
However, refining oil for the auto- 51
 jet fuel ˈdʒet ˈfjuːəl K
 erosin 65
 benzene ˈbenziːn B
 enzol
motive industry54 is only part of the sto- 52
 indeed ɪnˈdiːd allerdings, tatsächlich 66
 purity ˈpjʊərɪti R
 einheit
ry. The refinery also produces a range of55 53
 motoring ˈməʊtərɪŋ M
 otor- 67
 respectively rɪˈspektɪvli beziehungsweise, jeweils
aromatics56, liquefied petroleum gases57, 54
 automotive industry ˌɔːtəʊˈməʊtɪv ˈɪndəstri 68
 sulphur ˈsʌlfə(r) S
 chwefel
lubricants58, additives59 and catalysts60 for Automobilindustrie 69
 marine məˈriːn S
 chiffs-
the petrochemical61 and organic synthe- 55
 a range of sth ə reɪndʒ əv ˈsʌmθɪŋ eine ganze 70
 in compliance with sth ɪn kəmˈplaɪəns wɪð
sis62 industries. Thanks to modern process- Reihe von etw. ˈsʌmθɪŋ in Übereinstimmung mit etw.
ing technology. The Aromatics complex63 56
 aromatics ˌærəˈmætɪks A
 romastoffe 71
 stipulation ˌstɪpjuˈleɪʃn B
 estimmung,
is capable of64 producing ortho-xylene, 57
 liquefied petroleum gas (LPG) ˈlɪkwɪfaɪd Vereinbarung

35
INTERNATIONAL

International Convention for the Prevention72 to92 some of their competitors, substantial- To most countries,
of Pollution73 from Ships (MARPOL). ly93 reduces the impact of road traffic94 on the
environment.
poisoning is seen
as a medieval4 means
Outstanding74 Achievements75 for dispatching5
Ongoing95 Modernisation
Moreover, the refinery has been one of enemies6 and
the winning entrants76 to Russia’s 100 Best Obviously, the refinery at Omsk is con- dissidents7. For Russia
Products competition77 for the past 18 years. stantly96 being developed to cater for97 the
The idea behind the competition, which cov- ever more demanding98 petroleum and miner-
though, it still seems
ers as many as 84 Russian regions as well as al fuel markets. A full-scale99 modernisation of to be the method of
thousands of manufacturers78, is to improve the plant began back in 2008, at an estimated choice8. This is a list of
the quality of domestic products and also cost in excess of100 USD 4.3 bln. Phase One of
make them more competitive79 on both the the project, which involved upgrading101 the people who have been
domestic and international markets. In 2016, facility to produce Euro 5 Standard fuels, was poisoned, allegedly at
three diesel fuels produced at the Omsk re-
finery (under the Gazprom-Neft name)
finished in 2015. The objective of Phase Two
is to increase the refining depth to 97 per cent
the hands9 of Putin and
were awarded80 the coveted81 gold medal in and boost102 the volume103 of light petroleum the Kremlin.
the non-consumer, technical and industrial production to 80 per cent by 2021.
goods category.
Indeed, according to Gazprom-Neft, all Nikolai Khokhlov, a KGB defector10,
diesel fuels from the Omsk Refinery are ful- Conclusion 104
almost died in 1957 after drinking a cup
ly compliant with Euro-5 environmental82 of coffee spiked with11 a type of thallium12.
standards, and their high-performance83 fea- As Omsk Oil Refinery celebrates its six- Stepan Bandera, the Ukrainian nation-
tures84 ensure85 engine86 reliability87 even un- ty-fifth anniversary, its management seem to alist leader, was assassinated13 in 1959. He
der the most hostile88 climatic conditions89. be looking to the future105 with confidence106. was sprayed with14 cyanide15.
Additionally, their minimal sulphur and aro- In view of107 its achievements so far and its fu- Georgi Markov, a Bulgarian dissident
matic hydrocarbon90 content91, in comparison ture opportunities, this is hardly108 surprising.
1
 to poison sb tə ˈpɔɪzn ˈsʌmbədi jdn. vergiften
72
 prevention prɪˈvenʃn Vermeidung, Prävention aromatischer Kohlenwasserstoff 2
 Kremlin ˈkremlɪn K
 reml
73
 pollution pəˈluːʃn Verschmutzung  content ˈkɒntent G
91
 ehalt, Inhalt 3
 allegedly əˈledʒɪdli a
 ngeblich, 
74
 outstanding aʊtˈstændɪŋ h
 erausragend,  in comparison to sth ɪn kəmˈpærɪsn tǝ ˈsʌmθɪŋ im
92
mutmaßlich
hervorragend Vergleich mit/zu etw. 4
 medieval ˌmedɪˈiːvl m
 ittelalterlich
 achievement əˈtʃiːvmənt Leistung, Erfolg
75
 substantially səbˈstænʃəli e
93
 rheblich, wesentlich, 5
 to dispatch sb tə dɪˈspætʃ ˈsʌmbədi jdn. ins
 entrant ˈentrənt E
76
 insteiger, Teilnehmer beträchtlich Jenseits befördern
 competition ˌkɒmpəˈtɪʃn Wettbewerb, Konkurrenz
77
 road traffic rəʊd ˈtræfɪk S
94
 traßenverkehr 6
 enemy ˈenəmi F
 eind
 manufacturer ˌmænjʊˈfæktʃərə(r) H
78
 ersteller,  ongoing ˈɒnɡəʊɪŋ fortlaufend, andauernd
95 7
 dissident ˈdɪsɪdənt D
 issident, 
Produzent  constantly ˈkɒnstəntli s tändig, andauernd
96
Regimekritiker
 competitive kəmˈpetətɪv konkurrenzfähig
79
 to cater for sth tə ˈkeɪtə(r) fə(r) ˈsʌmθɪŋ f ür etw.
97 8
 the method of choice ðə ˈmeθəd əv tʃɔɪs d
 ie
 to award sb sth tu əˈwɔːd ˈsʌmbədi ˈsʌmθɪŋ jdm. etw.
80
sorgen bevorzugte Methode
zuerkennen/verleihen  demanding dɪˈmɑːndɪŋ anspruchsvoll, abfordernd
98 9
 at sb’s hands ət ˈsʌmbədɪz hændz d
 urch jds.
 coveted ˈkʌvɪtɪd begehrt
81
 full-scale fʊl ˈskeɪl V
99
 oll-, in großem Stil Hände
 environmental ɪnˌvaɪrənˈmentl Umwelt-, ökologisch
82 100
 in excess of X ɪn ɪkˈses əv v
 on mehr als X 10
 defector dɪˈfektə(r) Ü
 berläufer
 high-performance haɪ pəˈfɔːməns leistungsfähig,
83 101
 to upgrade sth tu ˌʌpˈɡreɪd ˈsʌmθɪŋ etw. aufrüsten, 11
 spiked with sth spaɪkt wɪð ˈsʌmθɪŋ g
 espickt
Hochleistungs- verbessern, upgraden mit etw.
 feature ˈfiːtʃə(r) E
84
 igenschaft, Merkmal 102
 to boost sth tə buːst ˈsʌmθɪŋ etw. anheben, 12
 thallium ˈθæliəm Thallium
 to ensure sth tu ɪnˈʃʊə(r) ˈsʌmθɪŋ e
85
 tw. garantieren, erhöhen 13
 to assassinate sb tu əˈsæsɪneɪt ˈsʌmbədi jdn.
gewährleisten 103
 volume ˈvɒljuːm Volumen, Umsatz ermorden
 engine ˈendʒɪn M
86
 otor 104
 conclusion kənˈkluːʒn S
 chlussfolgerung, Fazit 14
 to spray sb with sth tə spreɪ ˈsʌmbədi wɪð
 reliability rɪˌlaɪəˈbɪləti Zuverlässigkeit
87 105
 to be looking to the future tə bi ˈlʊkɪŋ tə ðə ˈfjuːtʃə ˈsʌmθɪŋ jdn. mit etw. besprühen
 hostile ˈhɒstaɪl f eindlich
88
in die Zukunft blicken 15
 cyanide ˈsaɪənaɪd C
 yanid
 climatic conditions klaɪˈmætɪk kənˈdɪʃnz
89 106
 confidence ˈkɒnfɪdəns Zuversicht, Vertrauen 16
 to prick sb tə prɪk ˈsʌmbədi jdn. stechen,
Klimaverhältnisse 107
 in view of sth ɪn vjuː əv ˈsʌmθɪŋ in Hinblick auf etw. zwicken
 aromatic hydrocarbon ˌærəˈmætɪk ˌhaɪdrəˈkɑːbən
90 108
 hardly ˈhɑːdli kaum 17
 ricin ˈraɪsɪn R
 icin, Rizin

36 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


INTERNATIONAL

People
Poisoned by
1

the Kremlin2
[Allegedly ]
3
by Owen Williams

died in 1979 in London, after being in 2015 and 2017 after ingesting37 large 29
 X turned Y tɜːnd X
 , der zum Y wurde
pricked16 with a ricin17-tipped18 umbrella by amounts of heavy metals38. He blames39 30
 informant ɪnˈfɔːmənt Informant
a KGB agent. the FSB. 31
 polonium pəˈləʊniəm P
 olonium
Viktor Yushchenko, running for Petr Verzilov, protestor40 and spokes- 32
 to slip sth into sth tə slɪp ˈsʌmθɪŋ ˈɪntə ˈsʌmθɪŋ
Ukraine’s presidency 19 (against a person41 for Pussy Riot42, was poisoned in etw.heimlich in etw. mischen
Kremlin ally20) in 2004, was poisoned 2018. He was evacuated43 to Germany 33
 double agent ˈdʌbl ˈeɪdʒənt D
 oppelagent
with dioxin21. He survived22, but was left where doctors saved his life. 34
 nerve agent nɜːv ˈeɪdʒənt N
 ervengift,
disfigured23. Alexei Navalny, anti-corruption ac- Nervenkampfstoff
Roman Tsepov, Putin’s former24 body- tivist44 and opposition figure, was poi- 35
 as a result of sth əz ə rɪˈzʌlt əv ˈsʌmθɪŋ in
guard, died after drinking tea in 2004 at a soned in 2020 with a cholinesterase45 in- Folge von etw.
local FSB (formerly25 KGB) office hibitor 46. It was probably slipped into 36
 to recover tə rɪˈkʌvə(r) s ich erholen
Anna Politkovskaya, an investiga- tea before a long-haul flight 47. At the 37
 to ingest sth tu ɪnˈdʒest ˈsʌmθɪŋ e
 tw. zu sich
tive journalist 26 (and Putin critic), was time of writing48, he is improving49 after nehmen
poisoned after drinking tea on a domes- a serious medical condition50 in hospital. 38
 heavy metals ˈhevi ˈmetlz Schwermetalle
tic flight27 in 2004. She survived, but was 39
 to blame sb tə bleɪm ˈsʌmbədi jdn.
shot dead28 two years later, on Putin’s beschuldigen
birthday. 18
 X-tipped tɪpt m
 it X bestückt 40
 protestor prəˈtestə(r) D
 emonstrant
Alexander Litvinenko, a former 19
 to run for presidency tə rʌn fə(r) ˈprezɪdənsi für 41
 spokesperson ˈspəʊkspɜːsn S
 precher/in
FSB officer turned29 UK informant30, died die Präsidentschaft kandidieren 42
 riot ˈraɪət A
 ufruhr, Randale, Revolte
in 2006 after being poisoned with radi- 20
 ally ˈælaɪ Verbündeter, Alliierter 43
 to evacuate sb tu ɪˈvækjʊeɪt ˈsʌmbədi jdn.
oactive polonium31-210. It was slipped 21
 dioxin daɪˈɒksɪn D
 ioxin evakuieren
into32 his tea during a meeting with FSB 22
 to survive tə səˈvaɪv ü
 berleben 44
 activist ˈæktɪvɪst A
 ktivist
agents. 23
 disfigured dɪsˈfɪɡəd entstellt,  45
 cholinesterase ˌkəʊlɪˈnestəreɪz Cholinesterase
Sergey Skripal, a former Russian spy verunstaltet 46
 inhibitor ɪnˈhɪbɪtə(r) H
 emmstoff, 
turned double agent33 for the UK, was 24
 former ˈfɔːmə(r) f rühere(r, s) Hemmer, Inhibitor
poisoned with a nerve agent34 developed 25
 formerly ˈfɔːməli früher,  47
 long-haul flight ˈlɒŋ hɔːl flaɪt Langstreckenflug
by the Soviet Union. In 2018, he and his ehemals 48
 at the time of writing,... ət ðə ˈtaɪm əv ˈraɪtɪŋ
daughter both became very ill as a result 26
 investigative journalist ɪnˈvestɪɡətɪv ˈdʒɜːnəlɪst zum Zeitpunkt des Schreibens (dieses
of35 the poison, but have since recovered36 Enthüllungsjournalist Artikels), ...
in hospital. 27
 domestic flight dəˈmestɪk flaɪt I nlandsflug 49
 to improve tu ɪmˈpruːv v
 erbessern
Vladimir Kara-Murza, a Russian pol- 28
 to shoot sb dead tə ʃuːt ˈsʌmbədi ded jdn. 50
 condition kənˈdɪʃn Z
 ustand, 
itician of the opposition, twice nearly died erschießen Verfassung

37
COVER STORY

Estonia – The Silicon


Valley of Europe
Over the past three decades, Estonia has undergone1 an incredible
transformation. This ex-Soviet2 republic has developed into one of
the world’s most technologically advanced countries. Indeed3, it has
even been dubbed4 the Silicon Valley of Europe. Jonathan Moore
investigates this country’s remarkable5 success story6.

Skype – Made in Estonia! telecommunications since it entered the Nevertheless14, the two other co-found-
market in 2003. Admittedly10, two of the ers – Jaan Tallinn and Toivo Annus – are
Skype, the peer-to-peer 7 applica- co-founders 11 of the world-renowned 12 Estonian. Moreover15, the Skype software
tion that enables people to8 make phone Skype Corporation, which was original- was actually designed and developed by
calls all over the world via their comput- ly a start-up13, are Niklas Zennström from a team of Estonian programmers: Ahti
ers or mobile phones, has revolutionised9 Sweden and Janus Friis from Denmark. Heinla and Priit Kasesalu plus the afore-
mentioned16 Tallinn and Annus. This is
1
 to undergo sth tu ˌʌndəˈɡəʊ ˈsʌmθɪŋ etw. 7
 peer-to-peer pɪə(r) tə pɪə(r) d
 irekt, Peer-to-
durchmachen, sich etw. unterziehen Peer
2
 ex-Soviet eks ˈsəʊvɪət e
 hemals sowjetisch 8
 to enable sb to do sth tu ɪˈneɪbl ˈsʌmbədi tə du 12
 world-renowned wɜːld rɪˈnaʊnd w
 eltbekannt
3
 indeed ɪnˈdiːd allerdings, tatsächlich ˈsʌmθɪŋ jdm. ermöglichen, etw. zu tun 13
 start-up stɑːt ʌp S
 tart-up-Unternehmen
4
 to dub sth sth tə dʌb ˈsʌmθɪŋ ˈsʌmθɪŋ etw. etw. 9
 to revolutionise sth tə ˌrevəˈluːʃənaɪz ˈsʌmθɪŋ 14
 nevertheless ˌnevəðəˈles n
 ichtsdestotrotz
nennen, taufen etw. revolutionieren 15
 moreover mɔːˈrəʊvə(r) a
 ußerdem, zudem,
5
 remarkable rɪˈmɑːkəbl bemerkenswert 10
 admittedly ədˈmɪtɪdli zugegebenermaßen ferner
6
 success story səkˈses ˈstɔːri E
 rfolgsgeschichte 11
 co-founder kəʊ ˈfaʊndə(r) M
 itgründer 16
 aforementioned əˌfɔːˈmenʃənd obengenannt

38 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


COVER STORY

why Skype is regarded as17 an Estonian


Finland invention18 as well as Estonia’s leading
brand19.
Today the Skype corporation has grown
into20 a global enterprise21 trusted by more
Estonia Russia
than 300 mln users. Despite22 the fact that
it is now owned by Microsoft, it still has
offices in the Tallinn area.
Latvia

Lithuania 100 Estonian Brands


Belarus
However, there is more to Estonian
Poland business than23 Skype. In fact, there is even
a website dedicated to24 Estonia’s best-
known25 business brands, simply called 100
Estonian Brands. These include GrabCad,
a company founded in 2010 by Hardi
Meybaum, a Tallinn University gradu-
ate26, and his friend Indrek Narusk. Its line
of business27: creating 2D and 3D CAD
(computer-aided design28) tools and other
applications for engineers29 throughout the
world. It has grown into the largest online
community30 of engineers, designers, man-
ufacturers31 and STEM (Science, Technology,
Engineering and Mathematics)32 students,
with nearly six million members.
BUSINESS-ENGLISH-MAGAZIN.DE

Another key Estonian brand in the tech-


nological sector is Skeleton33 Technologies,
ZUGANGSCODE founded in 2009 by two youthful34 entre-
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

nu5 preneurs35 – Oliver Ahlberg and Taavi


Madiberk. They invented a special type of
ODER HÖR ES
DIR AN AUF: ultracapacitor36 for storing37 energy. Today,
they are global market leaders in the field
of ultracapacitor-based 38 energy stor-
age39, with customers as illustrious40 as the
European Space Agency and two subsidi-
17
 to regard sth as sth tə rɪˈɡɑːd ˈsʌmθɪŋ əz ˈeɪdɪd dɪˈzaɪn kæd ˌsiː eɪ ˈdiː computergestütztes aries41, Skeleton Technologies OÜ based in
ˈsʌmθɪŋ etw. als etw. betrachten, ansehen Design Tallinn and Skeleton Technologies GmbH
18
 invention ɪnˈvenʃn Erfindung 29
 engineer ˌendʒɪˈnɪə(r) I ngenieur in Großröhrsdorf near Dresden in eastern
19
 leading brand ˈliːdɪŋ brænd führende Marke 30
 community kəˈmjuːnɪti G
 emeinschaft Germany. The former42 deals with43 R&D44
20
 to grow into sth tə ɡrəʊ ˈɪntə ˈsʌmθɪŋ z u etw. 31
 manufacturer ˌmænjʊˈfæktʃərə(r) H
 ersteller
werden, wachsen 32
 STEM (science, technology, engineering and 39
 energy storage ˈenədʒi ˈstɔːrɪdʒ
21
 enterprise ˈentəpraɪz U
 nternehmen mathematics) stem ˈsaɪəns tekˈnɒlədʒi ˌendʒɪˈnɪərɪŋ Energiespeicherung
22
 despite dɪˈspaɪt t rotz ənd ˌmæθəˈmætɪks MINT (Mathematik, 40
 illustrious ɪˈlʌstrɪəs b
 erühmt, glorreich, illuster
23
 there is more to sth than X ðeə(r) ɪz mɔː(r) tə Informatik, Naturwissenschaften, Technik) 41
 subsidiary səbˈsɪdɪəri N
 iederlassung,
ˈsʌmθɪŋ ðən etw. ist mehr als nur X 33
 skeleton ˈskelɪtn S
 kelett Tochtergesellschaft
24
 dedicated to sth ˈdedɪkeɪtɪd tə ˈsʌmθɪŋ e
 tw. 34
 youthful ˈjuːθfl jugendlich 42
 former ˈfɔːmə(r) e
 rsterer
gewidmet, für etw. bestimmt 35
 entrepreneur ˌɒntrəprəˈnɜː(r) U
 nternehmer 43
 to deal with sth tə diːl wɪð ˈsʌmθɪŋ s ich mit
25
 well-known wel nəʊn b
 ekannt, renommiert 36
 ultracapacitor ˌʌltrəkəˈpæsɪtə(r) etw. beschäftigen
26
 graduate ˈɡrædʒʊət A
 bsolvent Ultrakapazitätskondensator 44
 R&D (research and development) ˌɑː(r) ən ˈdiː
27
 line of business laɪn əv ˈbɪznəs B
 ranche 37
 to store sth tə stɔː(r) ˈsʌmθɪŋ e
 tw. speichern ˈrɪsɜːtʃ ənd dɪˈveləpmənt F
 &E (Forschung und
28
 computer-aided design (CAD) kəmˈpjuːtə(r) 38
 X-based beɪst X
 -basiert Entwicklung)

39
COVER STORY

and pilot production, whilst45 the latter46 is that Estonia has less than one and a half
responsible for47 manufacturing and sales. million inhabitants66, it is hardly67 surpris-
ing that the Estonians are so proud of this
statistic.
Bolt – Tallinn-based Global
Business
Electronic Voting
The Estonians have also entered the
lucrative48 fields of online vehicle49 hire, On the subject of 68 the Internet,
micromobility50 and online food delivery – Estonia’s online voting system is anoth-
on a global scale51. The Bolt Corporation er example of its phenomenal69 techno-
was originally known as Taxify, and its logical progress. This system has been
founder is Estonian entrepreneur Markus in operation70 since 2005. According to
Villig. At the age of 26, he is the youngest the BPB (Bundeszentrale für politische
founder of a billion-dollar52 corporation in Bildung), the German Federal Agency for
Europe. Bolt is active in 150 cities and 35 Civil Education71, use of i-voting increased
countries, with local offices in each coun- substantially72 during the Parliamentary
try, and Mr. Villig is determined to53 take
Uber on54 – and win! 45
 whilst waɪlst w
 ohingegen
46
 latter ˈlætə(r) letzterer
47
 responsible for sth rɪˈspɒnsəbl fə(r) ˈsʌmθɪŋ
Start-ups: Outdoing55 Even verantwortlich für etw.
Silicon Valley 48
 lucrative ˈluːkrətɪv lukrativ, gewinnbringend
49
 vehicle ˈviːəkl Fahrzeug
It is ambition and innovation like this 50
 micromobility ˌmʌɪkrəʊməʊˈbɪləti
that has earned56 Estonia its new nick- Mikromobilität
name57: “The Silicon Valley of Europe”. 51
 on a global scale ɒn ə ˈɡləʊbl skeɪl w
 eltweit
In fact, in one respect58 it is even outdo- 52
 billion-dollar ˈbɪlɪəŋ ˈdɒlə(r) M
 illiarden-
ing Northern California’s world-famous59 53
 to be determined to do sth  tə bi dɪˈtɜːmɪnd tə
hi-tech60 hub61. The Baltic republic holds du ˈsʌmθɪŋ entschlossen sein, etw. zu tun 56
 to earn sb sth tu ɜːn ˈsʌmbədi ˈsʌmθɪŋ jdm.
the world record for62 start-ups per per- 54
 to take sb on tə teɪk ˈsʌmbədi ɒn g
 egen jdn. etw. einbringen, eintragen
son63. Therefore, it is ahead of64 the whole antreten 57
 nickname ˈnɪkneɪm S
 pitzname
of Europe and has even more start-ups per 55
 to outdo sb tǝ ˌaʊtˈduː ˈsʌmbədi jdn. 58
 in one respect ɪn wʌn rɪˈspekt in einer Hinsicht
person than Silicon Valley! Given65 the fact ausstechen, übertrumpfen 59
 world-famous wɜːld ˈfeɪməs w
 eltberühmt
60
 hi-tech haɪ tek H
 i-Tech
61
 hub hʌb Zentrum
62
 to hold the world record for sth tə həʊld ðə
Fact File wɜːld ˈrekɔːd fə(r) ˈsʌmθɪŋ den Weltrekord für
etw. halten
Tallinn in the north of Estonia  capital ˈkæpɪtl
1 63
 X per person pɜː(r) ˈpɜːsn X
 pro Person
is the country’s capital1 and Hauptstadt 64
 ahead of sb əˈhed əv ˈsʌmbədi jdm. voraus
its largest city, while its sec-  of X origin əv
2 65
 given X, … ɡɪvn angesichts/in Anbetracht
ond-largest city is Tartu, in ˈɒrɪdʒɪn X von X, ...
the south-east. Its third-larg- Ursprungs 66
 inhabitant ɪnˈhæbɪtənt E
 inwohner, Bewohner
est city, Narva, is in the  to refer to sth
3 67
 hardly ˈhɑːdli kaum
north-eastern corner of the as X tə rɪˈfɜː(r) tə 68
 on the subject of X ɒn ðə ˈsʌbdʒɪkt əv z um
country, on the Russian bor- ˈsʌmθɪŋ əz e
 tw. Thema X
der, and over 80 per cent of als X bezeichnen 69
 phenomenal fɪˈnɒmɪnl phänomenal
its population is of Russian or- 70
 to be in operation tə bi ɪn ˌɒpəˈreɪʃn in Betrieb
igin2. This is why it is often re- sein
ferred to as3 the EU’s Russian 71
 civil education ˈsɪvəl ˌedʒʊˈkeɪʃn
city! Bürgerbildung, zivile Bildung
72
 substantially səbˈstænʃəli e
 rheblich,
wesentlich

40 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


COVER STORY

An Astonishing85 78
 hybrid ˈhaɪbrɪd hybrid
Transformation 79
 IT (information technology) ˌaɪ ˈtiː ˌɪnfəˈmeɪʃn
tekˈnɒlədʒi I T (Informationstechnologie)
The transformation of Estonia from a 80
 support service səˈpɔːt ˈsɜːvɪs
republic of the former86 USSR into a world Betreuungsservice
leader in scientific87 and technological re- 81
 proudly ˈpraʊdli stolz
search and development is, quite frankly88, 82
 to proclaim tə prəˈkleɪm v
 erkünden, erklären
nothing short of89 astonishing. As science 83
 to trek tə trek w
 andern
and technology develops ever faster, this 84
 first-ever ˌfɜːst ˈevə(r) a
 llererste
country is more than likely to continue its 85
 astonishing əˈstɒnɪʃɪŋ e
 rstaunlich, überraschend
impressive90 success story for a long time 86
 former ˈfɔːmə(r) f rühere, ehemalige
to come91. 87
 scientific ˌsaɪənˈtɪfɪk w
 issenschaftlich
74
 to cast a vote tə kɑːst ə vəʊt e
 ine Stimme 88
 frankly ˈfræŋkli offen gesagt
abgeben 89
 nothing short of X ˈnʌθɪŋ ʃɔːt əv n
 ichts
75
 to pioneer sth tə ˌpaɪəˈnɪə(r) ˈsʌmθɪŋ e
 tw. den weniger als X
Weg bereiten 90
 impressive ɪmˈpresɪv b
 eeindruckend
76
 according to sth əˈkɔːdɪŋ tə ˈsʌmθɪŋ laut etw. 91
 for a long time to come fə(r) ə lɒŋ taɪm tə kʌm
77
 furthermore ˌfɜːðəˈmɔː(r) a
 ußerdem, ferner auf lange Zeit

Prep School
Complete the excerpt below with the following prepositions.

With • of (x2) • into • throughout • for • to (x2) • in


However, there is more 1)_____ Estonian business than Skype. In fact, there
is even a website dedicated 2)_____ Estonia’s best-known1 business brands,
Elections73 on 3 March 2019, when almost simply called 100 Estonian Brands. These include GrabCad, a company
28 per cent of votes were cast74 online. founded2 3)_____ 2010 by Hardi Meybaum, a Tallinn University graduate3,
and his friend Indrek Narusk. Its line 4)_____ business: creating 2D and 3D
CAD (computer-aided design)4 tools and other applications 5)_____ engineers5
Turbo Internet Almost 6)_____ the world. It has grown 7)_____ the largest online community6
Everywhere 8)_____ engineers, designers7, manufacturers8 and STEM (science, technology,
engineering and mathematics)9 students, 9)_____ nearly six million members.
Perhaps one reason why Estonia pio-
neered75 the i-voting revolution is its turbo
internet system. According to76 the online in- 1
 well-known wel nəʊn b
 ekannt, renommiert 7
 designer dɪˈzaɪnə(r) D
 esigner
formation portal Estonia World, the coun- 2
 to found sth tə faʊnd ˈsʌmθɪŋ etw. gründen 8
 manufacturer ˌmænjʊˈfæktʃərə(r) H
 ersteller
try has the fifteenth-fastest internet speeds 3
 graduate ˈɡrædʒʊət A
 bsolvent 9
 STEM (science, technology, engineering
in the world. Furthermore77, public Wi-Fi 4
 CAD (computer-aided design) kæd and mathematics) stem ˈsaɪəns,
is never too far away in Estonia. Worksup kəmˈpjuːtə(r) ˈeɪdɪd dɪˈzaɪn tekˈnɒlədʒi, ˌendʒɪˈnɪərɪŋ ənd ˌmæθəˈmætɪks
– yet another successful Estonian brand computergestütztes Design MINT (Mathematik, Informatik,
with its universal virtual and hybrid78 event 5
 engineer ˌendʒɪˈnɪə(r) I ngenieur Naturwissenschaften, Technik)
platform and expert IT79 support service80 – 6
 community kəˈmjuːnɪti G
 emeinschaft
proudly81 proclaims82 that you can even get
a 4 Gb connection while trekking83 through
the forest in Estonia! It was Worksup
that organised Estonia’s first-ever 84 Answers:
virtual conference. 9. With
6. Throughout, 7. Into, 8. Of,
 parliamentary elections ˌpɑːləˈmentri ɪˈlekʃnz
1. To, 2. To, 3. In, 4. Of, 5. For,
73

Parlamentswahlen

41
BUSINESS WOMAN

BUSINESS-ENGLISH-MAGAZIN.DE

ZUGANGSCODE
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

wnn

ODER HÖR ES
DIR AN AUF:

Tatyana Bakalchuk -
Russia’s Retail1 Tsarina2
Don’t worry if you haven’t heard of her - you soon will. Janet Sandford explains
why this unlikely3 entrepreneur4 may go on to conquer5 the world.

1
 retail ˈriːteɪl E
 inzelhandel 3
 unlikely ʌnˈlaɪkli unwahrscheinlich, 4
 entrepreneur ˌɒntrəprəˈnɜː(r) U
 nternehmer/in
2
 tsarina zɑːˈriːnə Z
 arin merkwürdig 5
 to conquer tə ˈkɒŋkə(r) e
 robern, bezwingen

42 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


BUSINESS IN
WOMAN
BRIEF

"
Breaking the Mould6 24
 oblast ˈɒblast Oblast (russ. Verwaltungsbezirk)
25
 humanitarian hju:ˌmænɪˈteərɪən h
 umanitär
The dissolution7 of the Union of Soviet 26
 to head somewhere tə hæd ˈsʌmweə(r)
Socialist Republics (U.S.S.R.) in 1991 and THE DISSOLUTION irgendwo hingehen
subsequent8 privatisation9 created a new 27
 on maternity leave ɒn məˈtɜːnɪti liːv im
wealth10 structure of oligarchs11 in the coun- OF THE UNION OF Mutterschaftsurlaub
try. It’s a select12 band of super-rich13, highly
influential14 businessmen who acquired15 for-
SOVIET SOCIALIST 28
 to make ends meet tə meɪk endz miːt ü
Runden kommen
 ber die

merly16 state-owned17 assets18. Among them REPUBLICS 29


 newborn baby ˈnjuːbɔːn ˈbeɪbi Neugeborenes
were the likes of19 Mikhail Khodorkovsky,  with sb in tow wɪð ˈsʌmbədi ɪn təʊ m
 it jdm. im
(U.S.S.R.) IN 1991
30

once dubbed20 the richest man in Russia, Schlepptau


media magnate Vladimir Gusinsky and AND SUBSEQUENT 31
 to come up with sth tə kʌm ʌp wɪð ˈsʌmθɪŋ
Chelsea F.C. owner Roman Abramovich. sich etw. ausdenken
What, you may ask, have these people got PRIVATISATION 32
 retail store ˈriːteɪl stɔː(r)
to do with21 Tatyana Bakalchuk? The an-
swer is absolutely nothing, making her an
CREATED 33
Einzelhandelsgeschäft
 to bet on oneself tə bet ɒn wʌnˈself a
 uf sich
anomaly22 in recent Russian times. A NEW WEALTH selbst setzen
Of Korean descent23, she was born in  to sink one’s savings into sth tə sɪŋk wʌnz
STRUCTURE OF
34

Moscow Oblast24 in 1975. She went on to ˈseɪvɪŋz ˈɪntə ˈsʌmθɪŋ s eine Ersparnisse in etw.
study English and German at the Moscow OLIGARCHS IN stecken/versenken
State Regional Social and Humanitarian25 35
 to have zero experience tə həv ˈzɪərəʊ
Institute, after which she became an THE COUNTRY. ɪkˈspɪərɪəns n
 ull Erfahrung haben
English teacher. She married and had a 36
 up to that point ʌp tə ðət pɔɪnt b
 is dahin

"
child at the age of 28. You might expect the 37
 gamble ˈɡæmbl Risiko, Wagnis
story to end there, but it headed26 in a very 38
 to pay off tə peɪ ɒf s ich auszahlen
surprising direction. On maternity leave27 39
 IT technician ɪt tekˈnɪʃn I T-Techniker
and struggling not only to make ends 40
 to resell sth tǝ ˌriːˈsel ˈsʌmθɪŋ e
 tw.
meet28 but shop with a newborn baby29 in 6
 to break the mould tə breɪk ðə məʊld m
 it der weiterverkaufen
tow30, she came up with31 the idea of setting Tradition brechen, neue Wege gehen 41
 retailer ˈriːteɪlə(r) E
 inzelhändler
up an online retail store32. Betting on33 her- 7
 dissolution ˌdɪsəˈluːʃn A
 uflösung, Zerfall 42
 bargain hunting ˈbɑːɡɪn ˈhʌntɪŋ
self, she sunk her savings into34 the project, 8
 subsequent ˈsʌbsɪkwənt a
 nschließend, Schnäppchenjagd
having had zero business experience35 up to nachfolgend 43
 to provide sb with sth tə prəˈvaɪd ˈsʌmbədi wɪð
that point36. The year was 2004, and online 9
 privatisation ˈpraɪvətəˈzeɪʃən P
 rivatisierung ˈsʌmθɪŋ jdm. etw. besorgen
shopping was starting to grow. The gam- 10
 wealth welθ W
 ohlstand, Reichtum 44
 rich pickings rɪtʃ ˈpɪkɪŋz r eiche Beute
ble37 paid off38 and her husband Vladislav, 11
 oligarch ˈɒlɪɡɑːk Oligarch 45
 knock-down nɒk daʊn sehr niedrig,
an IT technician39, joined the business re- 12
 select sɪˈlekt a
 userwählt, ausgewählt Schleuder-
selling40 goods from the German retailer41 13
 super-rich ˈsuːpə(r) rɪtʃ s uperreich 46
 sportswear ˈspɔːtsweə(r) S
 portbekleidung
Otto Group. 14
 highly influential ˈhaɪli ˌɪnflʊˈenʃl ä
 ußerst 47
 manufacturer ˌmænjʊˈfæktʃərə(r) H
 ersteller
einflussreich 48
 shedloads of sth ˈʃedləʊd əv ˈsʌmθɪŋ
15
 to acquire sth tu əˈkwaɪə(r) ˈsʌmθɪŋ e
 tw. Unmengen an etw.
Bargain Hunting42 erwerben, kaufen 49
 unsold ˌʌnˈsəʊld u
 nverkauft
16
 formerly ˈfɔːməli ehemalig, früher 50
 footwear ˈfʊtweə(r) S
 chuhe
The 2008 global economic crisis pro- 17
 state-owned steɪt ǝʊnd s taatseigen 51
 to roll the dice tə rəʊl ðə daɪs w
 ürfeln
vided the company with43 rich pickings44 at 18
 assets ˈæsets E
 igentum, Anlagen 52
 novice ˈnɒvɪs A
 nfänger, Neuling
knock-down45 prices. Sportswear46 manufac- 19
 the likes of sb ðə ˈlaɪks əv ˈsʌmbədi L
 eute/ 53
 entrepreneur ˌɒntrəprəˈnɜː(r) U
 nternehmer
turer47 Adidas was left with shedloads of48 Firmen wie jd. 54
 the lot ðə lɒt a
 lles
unsold49 footwear50 and clothing. Rolling the 20
 to dub sb sth tə dʌb ˈsʌmbədi ˈsʌmθɪŋ jdn. etw. 55
 to take sth off sb’s hands tə teɪk ˈsʌmθɪŋ ɒf
dice51 once more, the novice52 entrepreneur53 taufen/nennen ˈsʌmbədɪz hændz jdm. etw. abnehmen
agreed to take the lot54 off Adidas’s hands55, 21
 to have something to do with sb tə həv 56
 acumen ˈækjʊmən S
 charfsinn, Geschäftssinn
borrowing big to do so. Once again, her ˈsʌmθɪŋ tə du wɪð ˈsʌmbədi m
 it jdm. etw. zu tun 57
 on point ɒn pɔɪnt spitze
business acumen56 proved on point57 and the haben 58
 to strengthen sth tə ˈstreŋθn ˈsʌmθɪŋ etw.
company was able to strengthen58 its grip 22
 anomaly əˈnɒməli A
 nomalie, Besonderheit verstärken
on59 the Russian market, becoming its larg- 23
 of X descent əv dɪˈsent v
 on X Abstammung/ 59
 grip on sth ɡrɪp ɒn ˈsʌmθɪŋ Griff/Kontrolle
est online retailer. From there, it was just Herkunft über etw.

43
BUSINESS WOMAN

a hop, skip and a jump60 to corner61 neigh-

"
78
 borrowings ˈbɒrəʊɪŋz A
 nleihen,
bouring62 markets in the former63 Soviet aufgenommenes Kapital
states of Belarus, Kazakhstan, Kyrgyzstan64 79
 vital ˈvaɪtl w
 ichtig, unerlässlich
and Armenia.  to fast-forward to sth tə fɑːst ˈfɔːwəd tə
IN 2020,
80

Perhaps unsurprisingly 65, along the ˈsʌmθɪŋ zu etw. vorspulen


way66, she has attracted67 the (unwelcome68) WILDBERRIES 81
 financials faɪˈnænʃlz Finanzwerte
attention of external69 investors and ven- 82
 nothing short of X ˈnʌθɪŋ ʃɔːt əv n
 ichts
ture capitalists70 wanting to get a slice of MADE ITS FIRST weniger als X
the action71. She has fended them all off72,
FORAY INTO  remarkable rɪˈmɑːkəbl b
 emerkenswert
83

including advances73 from private equi- 84


 sales growth seɪlz ɡrəʊθ U
 msatzwachstum,
ty74 house Baring Vostok and the oligarch THE EUROZONE, Verkaufswachstum
Vladimir Yevtushenkov. This has enabled  stonking ˈstɒŋkɪŋ irre gut
OPENING AN
85

Mrs Bakalchuk to75 retain76 100 percent 86


 to process sth tə ˈprəʊses ˈsʌmθɪŋ e
 tw. abarbeiten
ownership77 of the company with no exter- ONLINE STORE IN 87
 order ˈɔːdə(r) B
 estellung
nal borrowings78. 88
 product range ˈprɒdʌkt reɪndʒ P
 roduktpalette
POLAND. 89
 to account for X tu əˈkaʊnt fə(r) v
 erantwortlich
sein für X, etw. ausmachen
Vital79 Statistics
"
90
 line laɪn L
 inie, Produkt
91
 annual ˈænjuəl jährlich
Fast-forward to recent times and the
80 92
 as you might expect... əz ju maɪt ɪkˈspekt w
 ie
financials81 are nothing short of82 remarka- man erwarten könnte, ...
ble83. In 2019, Wildberries enjoyed year- neighbour, Slovakia. The Slovak Chamber 93
 net wealth net welθ N
 ettovermögen,
on-year sales growth84 of 88 percent to a of Commerce111 made the Russian retailer Reinvermögen
stonking85 USD 3 bln. It employs 48,000 an offer too good to refuse112 and the lo- 94
 to stand at X tə stænd ət b
 ei X stehen
people, processing86 around 750,000 or- cation of the EUR 200 mln investment 95
 to overhaul sb tu ˌəʊvəˈhɔːl ˈsʌmbədi jdn.
ders87 per day from its 37,000 product überholen
range88. Its core products of clothing, shoes 60
 a hop, skip and a jump ə hɒp skɪp ənd ə dʒʌmp 96
 title holder ˈtaɪtl ˈhəʊldə(r) T
 itelträger
and accessories account for89 67 percent of ein Katzensprung (entfernt von etw.) 97
 founder ˈfaʊndə(r) G
 ründer
its revenue, but other lines90, such as tools, 61
 to corner sth tə ˈkɔːnə(r) ˈsʌmθɪŋ e
 tw. 98
 former ˈfɔːmə(r) f rüherer
food and electronics saw annual91 growth beherrschen 99
 mayor meə(r) B
 ürgermeister
of between 600 - 800 percent. As you 62
 neighbouring ˈneɪbərɪŋ b
 enachbart 100
 ruling ˈruːlɪŋ regierend
might expect92, all this has made Tatyana 63
 former ˈfɔːmə(r) f rühere 101
 unity ˈjuːnɪti E
 inheit
Bakalchuk extremely rich. In February 64
 Kyrgyzstan ˈkɪrɡəˌstæn K
 irgistan 102
 to show no signs of doing sth tǝ ʃəʊ nǝʊ saɪnz
2020, she became Russia’s richest woman 65
 unsurprisingly ˌʌnsəˈpraɪzɪŋli w
 enig/kaum ǝv ˈduːɪŋ ˈsʌmθɪŋ keine Anstalten machen,
when Forbes estimated her net wealth93 to überraschend etw. zu tun
stand at94 USD 1.4 bln. That overhauled95 66
 along the way əˈlɒŋ ðə ˈweɪ a
 uf dem Weg 103
 to rest on one’s laurels tə rest ɒn wʌnz ˈlɒrəlz
the previous title holder96 Yelena Baturina, 67
 to attract sth tu əˈtrækt ˈsʌmθɪŋ e
 tw. auf sich sich auf seinen Lorbeeren ausruhen
founder97 of Inteco, Russian development ziehen 104
 to make one’s first foray into sth tə ˈmeɪk
and construction company, and wife of 68
 unwelcome ʌnˈwelkəm u
 nerwünscht wʌnz ˈfɜːst ˈfɒreɪ ˈɪntə ˈsʌmθɪŋ e
 inen ersten
Yury Luzhkov, the former98 mayor99 of 69
 external ɪkˈstɜːnl e
 xtern, fremd Vorstoß auf/in etw. wagen
Moscow and one of the founders of the 70
 venture capitalist ˈventʃə(r) ˈkæpɪtəlɪst 105
 the eurozone ðə ˈjʊərəʊzəʊn d
 ie Eurozone
ruling100 Russian Unity101 Party. Risikokapitalanleger 106
 intention ɪnˈtenʃn A
 bsicht
71
 to get a slice of the action tə ɡet ə slaɪs əv ði 107
 to support sth with sth tə səˈpɔːt ˈsʌmθɪŋ wɪð
ˈækʃn ein Stück vom Kuchen abbekommen ˈsʌmθɪŋ etw. mit etw. unterstützen
Go West 72
 to fend sb off tə fend ˈsʌmbədi ɒf jdn. 108
 warehouse ˈweəhaʊs W
 arenlager, Depot
abwehren 109
 Pole pəʊl P
 ole/Polin
Tatyana is still only 44 and shows no 73
 advances ədˈvɑːnsɪz Avancen 110
 to trump sb tə trʌmp ˈsʌmbədi jdn.
signs of102 resting on her laurels103. In 2020, 74
 private equity ˈpraɪvət ˈekwəti a
 ußerbörsliche übertrumpfen
Wildberries made its first foray into104 Unternehmensbeteiligungen 111
 chamber of commerce ˈtʃeɪmbə(r) əv ˈkɒmɜːs
the eurozone105, opening an online store 75
 to enable sb to do sth tu ɪˈneɪbl ˈsʌmbədi tə du Handelskammer
in Poland. The intention106 was to sup- ˈsʌmθɪŋ jdm. ermöglichen, etw. zu tun 112
 to make sb an offer which is too good to
port this with107 the building of a 300,000 76
 to retain sth tə rɪˈteɪn ˈsʌmθɪŋ e
 tw. bewahren refuse tə ˈmeɪk ˈsʌmbədi ən ˈɒfə(r) wɪtʃ ɪz tuː ɡʊd
square metre warehouse108/logistics cen- 77
 ownership ˈəʊnəʃɪp E
 igentum, tə rɪˈfjuːz jdm. ein Angebot machen, das zu
tre, but the Poles109 were trumped110 by their Eigentümerschaft gut ist, als dass man es ablehnen könnte

44 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


BUSINESS IN
WOMAN
BRIEF

118
 multiple ˈmʌltɪpl v
 ielfach,  Zweifel bestanden haben, ...
mehrfach 126
 sustainability səˌsteɪnəˈbɪləti
119
 pick-up ˈpɪk ʌp Abholung Zukunftsfähigkeit
120
 vendor ˈvendə(r) V
 erkäufer 127
 to dispel sth tə dɪˈspel ˈsʌmθɪŋ e
 tw.
121
 to be on to a good thing tə bi ɒn tu ə ɡʊd ˈθɪŋ ausräumen
etw. Gutes auftun 128
 to be in the right place at the right time tə bi
122
 stroke of good fortune strəʊk əv ɡʊd ˈfɔːtʃuːn ɪn ðə raɪt ˈpleɪs ət ðə raɪt ˈtaɪm z ur rechten Zeit
Glücksfall am rechten Ort sein
123
 in the form of sth ɪn ðə ˈfɔːm əv ˈsʌmθɪŋ in der 129
 to watch one’s back tə wɒtʃ wʌnz ˈbæk
Form/Gestalt von etw. aufpassen
124
 depending on sth dɪˈpendɪŋ ɒn ˈsʌmθɪŋ 130
 to have sb in one’s sights tə həv ˈsʌmbədi ɪn
abhängig von etw. wʌnz saɪts jdn. im Visier haben
125
 if there was ever any doubt... 
ɪf ðeə(r) wəz ˈevə(r) ˈeni daʊt w
 enn jemals

was switched113 across the border. This


move will also provide a springboard114 to
Notable Nouns
extend115 sales to countries further west.
Wildberries is already in negotiation with Match the nouns from the text with the correct definitions.
suppliers116 in both countries to stock117 their
goods, and with free delivery and multi- 1 Oligarch A The ability to make quick decisions and good
ple118 pick-up119 options, it looks like ven- judgments1
dors120 as well as customers could be on to 2 Magnate B A brief2 attempt to enter a new area of activity, like
a good thing121. business or politics

3 Anomaly C A wealthy3 and successful business person


In the Right Business
4 Pickings D Achievements, accomplishments4
Ironically, Tatyana has enjoyed anoth-
er stroke of good fortune122 in the form of123 5 Acumen E Something that deviates from5 a norm or standard
coronavirus. Depending on124 the country,
online sales rose during the pandemic by 6 Laurels F Something that can stimulate an action or
between 20 - 40 percent. If there was ever development6
any doubt125 about the sustainability126 of 7 Foray G A very rich business leader with a lot of political
online retail, it has been dispelled127. As influence
a general trend, online shopping is in-
creasing and not for the first time, Mrs 8 Springboard H Profits7 that are easily earned
Bakalchuk is in the right place at the right
time128. Watch your back129, Jeff Bezos, the
Russian Tsarina has you in her sights130. 1
 judgment ˈdʒʌdʒmənt B
 eurteilung 5
 to deviate from sth tə ˈdiːvieɪt frǝm ˈsʌmθɪŋ
2
 brief briːf kurz von etw. abweichen
113
 to switch sth tə swɪtʃ ˈsʌmθɪŋ e
 tw. wechseln 3
 wealthy ˈwelθi w
 ohlhabend 6
 development dɪˈveləpmənt E
 ntwicklung
114
 springboard ˈsprɪŋbɔːd  4
 accomplishment əˈkʌmplɪʃmənt L
 eistung, 7
 profits ˈprɒfɪts G
 ewinne
Sprungbrett Erfolg
115
 to extend sth tu ɪkˈstend ˈsʌmθɪŋ etw.
Answers:
ausbauen, erweitern
 supplier səˈplaɪə(r) Z
 ulieferer, 
116
7. B, 8. F
1. G, 2. C, 3. E, 4. H, 5. A, 6. D,
Anbieter
117
 to stock sth tə stɒk ˈsʌmθɪŋ e
 tw. einlagern

45
BUSINESS TRENDS

Business
Lights During
Lockdown
Steve Sibbald speaks to two enterprising1 minds
who have recently decided to try their hand at2 new
ventures3.

1
 enterprising ˈentəpraɪzɪŋ u
 nternehmerisch,
geschäftstüchtig
2
 to try one’s hand at sth tə traɪ wʌnz hænd ət
ˈsʌmθɪŋ sich an etw. ausprobieren
3
 venture ˈventʃə(r) P
 rojekt, Unternehmen

46 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


BUSINESS IN
TRENDS
BRIEF

I "
n an age where the expression4 ‘job ðə ˈriːdʒən əv irgendwo bei X
for life5’ is becoming increasingly6 19
 mixed reactions mɪkst rɪˈækʃnz g
 emischte
meaningless7, the current coronavi- Reaktionen
rus pandemic has caused many to “WE HAD 20
 to draw sth from sb tə drɔː ˈsʌmθɪŋ frəm
re-evaluate8 exactly how they earn their ˈsʌmbədi etw. von jdm. bekommen, etw. bei
living9. According to statista.com, approxi-
ABSOLUTELY jdm. auslösen
mately10 9.6 million jobs were furloughed11 NO IDEA WHEN 21
 time off taɪm ɒf Auszeit, Freizeit
in the UK – a scheme12 which saw the ma- 22
 to kick back tə kɪk bæk e
 ntspannen,
jority13 of those on it ordered to14 stay away THINGS WOULD ausspannen
from15 the workplace during lockdown,
whilst16 netting17 somewhere in the region
RETURN BACK 23

24
 box set bɒks set ( DVD-)Boxset
 to take sth up tə teɪk ˈsʌmθɪŋ ʌp e
 tw.
of18 80 percent of their pay. TO NORMAL, OR aufnehmen, beginnen
Naturally, the furlough scheme has  slightly ˈslaɪtli g
 ering(fügig)
IF WE WOULD
25

drawn mixed reactions19 from20 those put on 26


 to complain of sth tə kəmˈpleɪn əv ˈsʌmθɪŋ
it. Some have enjoyed the unexpected time STILL HAVE JOBS über etw. klagen
off21, spending it with their children, kicking 27
 boredom ˈbɔːdəm Langeweile
back22 with a box set23 or three, or by taking WHEN THEY DID. 28
 lethargy ˈleθədʒi T
 rägheit, 
up24 a new hobby such as photography or
the piano. Others – although this number is
SO ONE NATURAL 29
Lethargie
 to have sth both ways tə həv ˈsʌmθɪŋ
slightly25 lower – have complained of26 bore- COURSE OF bəʊθ ˈweɪz b
 eides haben können, doppelt
dom27 and lethargy28. But you can’t have it gewinnen
both ways29, can you?
ACTION SEEMED 30
 to seize the opportunity tə siːz ði ˌɒpəˈtjuːnɪti
TO BE TO START die Gunst der Stunde nutzen
31
 folk fəʊk Leute
Seizing the Opportunity30 SOMETHING UP 32
 to fulfil tə fʊlˈfɪl e
 rfüllen

Some folk31, however, decided to seize


MYSELF.” 33

34
 lifelong ˈlaɪflɒŋ lebenslang
 to start sth up tə stɑːt ˈsʌmθɪŋ ʌp e
 tw.
the opportunity to fulfil32 a lifelong33 ambi- gründen, starten
tion and start up34 their own business. After
"  ample ˈæmpl reichlich, üppig
35

all, with ample35 time on their hands36 and 36


 with sth on one’s hands wɪð ˈsʌmθɪŋ ɒn wʌnz
few places open to spend their wages37, hændz etw. zur Verfügung/am Hals haben
many decided to just bite the bullet38... 37
 wage weɪdʒ L
 ohn, Gehalt
One lady who has seemingly39 benefited 4
 expression ɪkˈspreʃn A
 usdruck 38
 to bite the bullet tə baɪt ðə ˈbʊlɪt d
 ie bittere
from40 the recent lockdown is Liverpool’s 5
 job for life dʒɒb fə(r) laɪf Job fürs Leben, Pille schlucken, über seinen Schatten
Samantha Lewin. Having spent the previ- Anstellung auf Lebenszeit springen
ous 12 years working as a secretary in var- 6
 increasingly ɪnˈkriːsɪŋli z unehmend 39
 seemingly ˈsiːmɪŋli a
 nscheinend, dem
ious offices around the city, Samantha, like 7
 meaningless ˈmiːnɪŋləs b
 edeutungslos Anschein nach
many of her contemporaries41, grabbed the 8
 to re-evaluate sth tə ˌriː ɪˈvæljueɪt ˈsʌmθɪŋ e
 tw. 40
 to benefit from sth tə ˈbenɪfɪt frəm ˈsʌmθɪŋ
opportunity to pursue42 her lifelong dream neu bewerten von etw. profitieren, sich etw. zunutze
and opened up her own beauty salon43. 9
 to earn one’s living tu ɜːn wʌnz ˈlɪvɪŋ s einen machen
“Of course, with office buildings forced Lebensunterhalt verdienen 41
 contemporary kənˈtemprəri Z
 eitgenosse
to close, I, like many others around me, 10
 approximately əˈprɒksɪmətli u
 ngefähr 42
 to pursue sth tə pəˈsjuː ˈsʌmθɪŋ e
 tw.
found myself in the position where I was 11
 to furlough sb tə ˈfɜːləʊ ˈsʌmbədi jdn. verfolgen, nach etw. streben
unable to work,” Samantha tells BEM. beurlauben/ zwangsbeurlauben 43
 beauty salon ˈbjuːti sælɒn Schönheitssalon
“We had absolutely no idea when things 12
 scheme skiːm P
 rojekt, Programm 44
 course of action kɔːs əv ˈækʃn
would return back to normal, or if we 13
 majority məˈdʒɒrɪti M
 ehrheit Vorgehen(sweise)
would still have jobs when they did. So 14
 to order sb to do sth tu ˈɔːdə(r) ˈsʌmbədi tə du 45
 to fly the nest tə flaɪ ðə nest d
 as Nest
one natural course of action44 seemed to be ˈsʌmθɪŋ jdm. Order erteilen, etw. zutun verlassen, flügge werden
to start something up myself.” 15
 to stay away from sth tə steɪ əˈweɪ frəm 46
 to put sth to good use tə pʊt ˈsʌmθɪŋ tə ɡʊd
With two of her three children having ˈsʌmθɪŋ sich von etw. fernhalten, von etw. juːs e
 tw. gut verwenden
now flown the nest45, Samantha decided fernbleiben 47
 to set sth aside tǝ set ˈsʌmθɪŋ ǝˈsaɪd e
 tw.
that the extra rooms in her house could be 16
 whilst waɪlst w
 ährend, derweil reservieren, ablegen
put to good use46. Setting one aside47 as a 17
 to net sth tə net ˈsʌmθɪŋ e
 tw. netto verdienen 48
 to kit sth out tə kɪt ˈsʌmθɪŋ ˈaʊt e
 tw.
small office, she kitted the second out48 as 18
 somewhere in the region of X ˈsʌmweə(r) ɪn ausstaffieren

47
BUSINESS TRENDS

a beauty parlour49, where she now deals in50


"  to breathe down sb’s neck tə briːð daʊn
58

skin treatments51, manicures, pedicures, ˈsʌmbədiz nek jdm. ständig im Nacken sitzen
aromatherapy and all manner of52 other 59
 to turn up to work tə tɜːn ʌp tə ˈwɜːk b
 ei der
services. CERTAIN Arbeit erscheinen, zur Arbeit kommen
And it seems it was the right choice for  on the naughty step ɒn ðə ˈnɔːti step in die/
RULES AND
60

her to make. “Health and beauty has al- der Ecke (zum Schämen)
ways been a huge passion53 of mine, and REGULATIONS 61
 X apart, … əˈpɑːt X
 beiseite, ...
I already knew lots of people working in 62
 to run by oneself tə rʌn baɪ wʌnˈself v
 on allein
the field. Whether it’s people who work at WERE RELAXED laufen/funktionieren
local salons, friends I go on spa-weekends
with or whatever54. The first step was to get
IN THE UK, 63
 top of the ladder tɒp əv ðə ˈlædə(r) o
der Leiter, Boss
 ben auf

on the blower55 and speak to as many folk ALLOWING 64


 to pass the buck on to sb tə pɑːs ðə bʌk
as possible to get ideas.” ɒn tə ˈsʌmbədi jdm. den schwarzen Peter
So what are the main differences ENTERPRISING zuschieben
Samantha has found, when comparing MINDS TO 65
 demanding dɪˈmɑːndɪŋ anspruchsvoll,
typical office work to56 running her own anstrengend
start-up57? “Well the biggest obvious differ- BRANCH OUT. 66
 oh so X! əʊ ˈsəʊ a
 ber (auch) X!
ence is that you don’t have anyone breath- 67
 rewarding rɪˈwɔːdɪŋ lohnend, bereichernd

"
ing down your neck58,” she laughs. “You’re 68
 to arise tu əˈraɪz a
 uftauchen, erscheinen
your own boss and if you decide not to turn 69
 uncertainty ʌnˈsɜːtnti U
 nsicherheit
up to work59, then you’re not going to get 70
 challenging ˈtʃæləndʒɪŋ a
 nspruchsvoll,
put on the naughty step60!” herausfordernd
“But joking apart61, it’s obviously a lot bar, it at least enabled people the chance 71
 none more so than X... nʌn mɔː(r) ˈsəʊ ðən
more complicated than that. Things don’t to feel they were helping contribute to86 ganz besonders für X
just run by themselves62, and if there are the till87 of their favourite venue and be as 72
 to close one’s doors tə kləʊz wʌnz dɔːz s eine
any issues or problems, then it’s you at the much a part of it as they could whilst it was Pforten schließen
top of the ladder63. There’s nobody to pass theoretically ‘shut’. 73
 to reopen tə riːˈəʊpən w
 iedereröffnen
the buck on to64. It’s been very demanding65 74
 regulation reɡjuˈleɪʃn Vorschrift, Regelung
but oh so66 rewarding67,” she adds. 75
 to branch out tə brɑːntʃ ˈaʊt s ich verzweigen,
Pop-up88 Pubs sein Geschäftsfeld erweitern
76
 venue ˈvenjuː Lokal
Opportunities Arising68 However, others decided to take things 77
 individual ˌɪndɪˈvɪdʒʊəl Einzelperson,
a step further89 by creating their own bars Individuum
The period of uncertainty69 was a chal- and pubs, which could officially open in 78
 tailor-made ˈteɪlə(r) meɪd m
 aßgeschneidert
lenging70 time for countless businesses and a post90-lockdown environment. Speaking 79
 takeaway ˈteɪkəweɪ z um Mitnehmen
firms around the country, none more so to BEM, Edinburgh-born91 Davie Price ex- 80
 punter ˈpʌntə(r) K
 unde
than71 the food and drinks industry. With plains how things were actually simpler 81
 to carry on doing sth tə ˈkæri ɒn ˈduːɪŋ ˈsʌmθɪŋ
restaurants, pubs and clubs forced to close than he initially92 imagined. etw. weiter machen
their doors72, nobody was quite sure when “Like most fellas93, I’ve always had this 82
 albeit ˌɔːlˈbiːɪt o
 bgleich
they would once again be allowed to reo- dream of becoming a landlord94, owning 83
 substitute for sth ˈsʌbstɪtjuːt fə(r) ˈsʌmθɪŋ
pen73. But with these challenges came op- Ersatz für etw.
portunity. Certain rules and regulations74 49
 beauty parlour ˈbjuːti pɑ:lər S
 chönheitssalon 84
 chin wag tʃɪn wæɡ P
 lausch, Plauderei
were relaxed in the UK, allowing enter- 50
 to deal in sth tə diːl ɪn ˈsʌmθɪŋ s ich mit etw. 85
 mate meɪt K
 umpel
prising minds to branch out75 or perhaps befassen 86
 to contribute to sth tə kənˈtrɪbjuːt tə ˈsʌmθɪŋ z u
try their hand at something they’ve always 51
 treatment ˈtriːtmənt B
 ehandlung etw. beitragen
wanted to. 52
 all manner of sth ɔːl ˈmænə(r) əv ˈsʌmθɪŋ 87
 till tɪl K
 asse
Some venues76 and individuals77 were allerlei etw. 88
 pop-up pɒp ʌp aus dem Boden schießend
able to operate tailor-made78 ‘takeaway79 53
 passion ˈpæʃn Leidenschaft 89
 to take things a step further tə teɪk ˈθɪŋz ə
services’ for customers during the lock- 54
 whatever wɒtˈevə(r) w
 as auch immer step ˈfɜːðə(r) e
 inen Schritt weiter gehen
down. This allowed regular punters80 to 55
 to get on the blower tə ɡet ɒn ðə ˈbləʊə(r) s ich 90
 post-X pəʊst n
 ach X, post-
carry on81 enjoying their favourite dishes das Telefon schnappen 91
 X-born bɔːn geboren in X
and beers, albeit82 in their own home sur- 56
 to compare sth to sth tə kəmˈpeə(r) ˈsʌmθɪŋ tə 92
 initially ɪˈnɪʃəli a
 nfänglich, zunächst
roundings. While it was no substitute for83 ˈsʌmθɪŋ etw. mit etw. vergleichen 93
 fella ˈfelə K
 erl, Typ
enjoying a chin wag84 with mates85 in the 57
 start-up stɑːt ʌp S
 tart-up-Unternehmen 94
 landlord ˈlændlɔːd Wirt

48 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


BUSINESS IN
TRENDS
BRIEF

my own tavern95 or pub. Opening when I


want and playing whatever music I fancy96,”
a charismatic Davie explains. “And then I
was presented with97 the perfect opportuni-
ty. I was told not to turn up to work for six
months, so what else was I going to do?”
“I’ve got a decent98 garden and an un-
derstanding99 wife. So it was a case of100 get-
ting my son and nephew round101, building
a good-sized102 shed103 and installing a few
kegs104 of beer. It’s hardly105 rocket science106,
is it?”
When it comes to107 licensing108 laws and
deals with alcohol suppliers109, Davie as-
sures110 BEM that it’s never really been an
issue111. “These days you have micro pubs
popping up112 all over the place113. Anyone
can open a bar and anyone can own their
own brewery114 – if they know the right
ingredients115. Sure, there are a few legal
documents to sign, but it’s nothing more
difficult than signing a will116 or a tenancy
agreement117.”

And with Davie now able to sell beer in
his garden to anyone who turns up to sam-
ple118 it, will he return to his old job as a post-
al worker119? “Ha! I already have. But only
part-time120. The new garden pub doesn’t
quite pay for the mortgage121 yet, but it’s do-
ing much better122 than I actually expected it
to. I’ve actually already looked at renting a
small unit123 out124 in the city centre and mov-
ing it there. Who knows, this may only be
the start of things to come125.”
101
 to get sb round tə ɡet ˈsʌmbədi ˈraʊnd jdn.  will wɪl T
116
 estament, letzter Wille
rumkriegen  tenancy agreement ˈtenənsi əˈɡriːmənt
117

Positive Spin126 102


 good-sized ɡʊd saɪzd geräumig, stattlich Mietvertrag
103
 shed ʃed S
 chuppen, Hütte  to sample sth tə ˈsɑːmpl ˈsʌmθɪŋ e
118
 tw.
In an age where plenty are dwelling on127 104
 keg keɡ F
 ässchen probieren
the negative sides of life, it’s great to know 105
 hardly ˈhɑːdli kaum  postal worker ˈpəʊstl ˈwɜːkə(r) Postangestellter
119

that there are also those out there who have 106
 sth is rocket science ˈsʌmθɪŋ ɪz ˈrɒkɪt ˈsaɪəns 120
 part-time ˈpɑːt taɪm Teilzeit
put a positive spin on things. New business- etw. ist kompliziert/kein Kinderspiel 121
 mortgage ˈmɔːɡɪdʒ Kredit
es and start-ups happen all the time – and 107
 when it comes to sth wen ɪt kʌmz tə ˈsʌmθɪŋ 122
 to do well tə du wel s ich gut schlagen, gut
this might just be the time to have a go128... wenn es um etw. geht abschneiden
108
 licensing ˈlaɪsns Z
 ulassung, Lizenzvergabe 123
 inheit, hier: Lokal
 unit ˈjuːnɪt E
95
 tavern ˈtævən Kneipe, Schenke 109
 supplier səˈplaɪə(r) L
 ieferant, Anbieter 124
 to rent sth out tə rent ˈsʌmθɪŋ aʊt e
 tw.
 to fancy sth tə ˈfænsi ˈsʌmθɪŋ Lust auf etw.
96 110
 to assure sb (that)... tu əˈʃɔː(r) ˈsʌmbədi ðət anmieten
haben jdm. versichern, dass… 125
 ...things to come ˈθɪŋz tə kʌm zukünftige
 to present sb with sth tə prɪˈzent ˈsʌmbədi wɪð
97
 sth is an issue ˈsʌmθɪŋ ɪz ən ˈɪʃuː e
111
 tw. ist ein Dinge, Zukunft
ˈsʌmθɪŋ jdm. etw. (über)geben Problem 126
 positive spin ˈpɒzətɪv spɪn positiver Effekt,
 decent ˈdiːsnt ordentlich, respektabel
98 112
 to pop up tǝ pɒp ʌp aus dem Boden schießen Dreh
 understanding ˌʌndəˈstændɪŋ v
99
 erständnisvoll 113
 all over the place ɔːl ˈəʊvə(r) ðə ˈpleɪs ü
 berall 127
 to dwell on sth tə dwel ɒn ˈsʌmθɪŋ b
 ei etw.
100
 sth is a case of doing sth ˈsʌmθɪŋ ɪz ə keɪs əv 114
 brewery ˈbruːəri B
 rauerei verweilen
ˈduːɪŋ ˈsʌmθɪŋ etw. ist ein Fall von etw. 115
 ingredient ɪnˈɡriːdiənt Zutat 128
 to have a go tə həv ə ɡəʊ e
 tw. (aus)probieren

49
COACHING

Managing Singles 1

Singles are notoriously2 difficult to manage. Especially in the era of remote


work3, managers have to tend to4 their unmarried5 workers. Cuddle up with6 BEM
as Jonathan Sidor highlights7 the importance of keeping singles happy in the
office.

D
id you know an employee’s
marital status8 impacts9 how
they work? Studies show that

BUSINESS-ENGLISH-MAGAZIN.DE
single workers are suffer-
ing from10 disproportionately11 high rates
of12 mental health13 problems during the
ZUGANGSCODE

DOWNLOAD QR CODE SCANNER:


COLORFULMEDIA.DE/SCANNER
COVID-19 pandemic. With offices shut vgb
and employees forced to work from home14,
it appears as if scores of15 unmarried pro- ODER HÖR ES
DIR AN AUF:
fessionals are having a tough time16 cop-
ing17. It’s high time for18 managers to step
up19 and make sure singles receive the
care they need to continue thriving20 while
working remotely21.

Persistent22 Problems sich mit etw. zusammenkuscheln 22


 persistent pəˈsɪstənt a
 nhaltend, hartnäckig
7
 to highlight sth tə ˈhaɪlaɪt ˈsʌmθɪŋ e
 tw. 23
 long before sth ˈlɒŋ bɪˈfɔː(r) ˈsʌmθɪŋ lange vor
Long before23 the most recent exodus24 betonen, hervorheben etw.
of workers from their offices, singles were 8
 marital status ˈmærɪtl ˈsteɪtəs F
 amilienstand 24
 exodus ˈeksədəs A
 uszug, Abwanderung
already proving to be25 tougher to manage 9
 to impact sth tu ɪmˈpækt ˈsʌmθɪŋ e
 tw. 25
 to prove to be X tə pruːv tə bi s ich als X
in certain areas when compared to26 their beeinflussen erweisen
peers27 who were in relationships28. Remote 10
 to suffer from sth tə ˈsʌfə(r) frəm ˈsʌmθɪŋ a
n 26
 compared to sb kəmˈpeəd tə ˈsʌmbədi
work presents several difficulties that often etw. leiden verglichen mit jdm.
go unnoticed29 by colleagues and superiors30 11
 disproportionately ˌdɪsprəˈpɔːʃənətli 27
 peer pɪə(r) G
 leichgesinnter, Kollege
who are married or have children. For in- unverhältnismäßig 28
 relationship rɪˈleɪʃnʃɪp B
 eziehung
stance31, there’s an unfair assumption32 that 12
 rate of sth reɪt əv ˈsʌmθɪŋ R
 ate/Quote von 29
 to go unnoticed tə ɡəʊ ˌʌnˈnəʊtɪst u
 nbemerkt
those who go solo33 have an easier time34 etw. bleiben
handling35 remote work than the rest of us. 13
 mental health ˈmentl helθ g
 eistige Gesundheit 30
 superior suːˈpɪərɪə(r) V
 orgesetzter
After all, they don’t have to juggle36 child- 14
 to work from home tə wɜːk frəm həʊm v
 on 31
 for instance fə(r) ˈɪnstəns z um Beispiel
care37 and their household38 duties39 with Zuhause aus arbeiten 32
 assumption əˈsʌmpʃn A
 nnahme
their professional activities at home. 15
 scores of sb skɔːz əv ˈsʌmbədi e
 ine Menge, 33
 to go solo tə ɡəʊ ˈsəʊləʊ a
 lleine sein
viele 34
 to have an easy time doing sth tə həv ən ˈiːzi
1
 to manage sb tə ˈmænɪdʒ ˈsʌmbədi jdn. 16
 to have a tough time doing sth tə həv ə tʌf ˈtaɪm ˈduːɪŋ ˈsʌmθɪŋ es leicht haben, etw. zu
managen, mit jdm. zurechtkommen ˈtaɪm ˈduːɪŋ ˈsʌmθɪŋ Schwierigkeiten haben. tun
2
 notoriously nəʊˈtɔːrɪəsli b
 ekanntermaßen etw. zu tun 35
 to handle sth tə ˈhændl ˈsʌmθɪŋ m
 it etw.
3
 remote work rɪˈməʊt ˈwɜːk A
 rbeit von Zuhause 17
 to cope tə kəʊp e
 s schaffen, bewältigen klarkommen
aus, Home Office 18
 it’s high time for sth ɪts haɪ taɪm fə(r) ˈsʌmθɪŋ 36
 to juggle sth tə ˈdʒʌɡl ˈsʌmθɪŋ m
 it etw.
4
 to tend to sb tə tend tə ˈsʌmbədi s ich um jdn. höchste Zeit für etw. jonglieren
kümmern 19
 to step up tə step ʌp v
 ortreten 37
 childcare ˈtʃaɪldkeə(r) K
 inderbetreuung
5
 unmarried ʌnˈmærɪd unverheiratet 20
 thriving ˈθraɪvɪŋ blühend, erfolgreich 38
 household ˈhaʊshəʊld H
 aushalt
6
 to cuddle up with sth tə ˈkʌdl ʌp wɪð ˈsʌmθɪŋ 21
 remotely rɪˈməʊtli e
 ntfernt, fern 39
 duty ˈdjuːti Pflicht

50 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


COACHING

However, what many people don’t see their difficulties with more clarity87. In ad- angewiesen sein, sich auf etw. verlassen
is the day-to-day40 difficulty of living alone. dition88, bringing up89 the right topics with  schedule ˈʃedjuːl P
65
 lan, Zeitplan
Your whole social life could be shot41. If your workers can work wonders90 when it  it’s all too easy to do sth ɪts ɔːl tuː ˈiːzi tə du
66

you don’t have a family of your own to comes to91 improving their mood92 and effi- ˈsʌmθɪŋ es ist allzu leicht, etw. zu tun
live with, daily interactions with co-work- cacy93. During downtime94, don’t focus on  to blur sth tə blɜː(r) ˈsʌmθɪŋ e
67
 tw. verwischen
ers42 might be the highlight of your day43. relationships or children. Pick more gener-  distinction dɪˈstɪŋkʃn Unterscheidung, Unterschied
68

Without that to look forward to44, a day of al, accessible95 subjects like hobbies, travel  private matters ˈpraɪvɪt ˈmætəz
69

working from home may seem rather dull45. or career goals96. This’ll get people to open Privatangelegenheiten
In the same vein46, singles stuck47 at home up97 and feel more comfortable at work.  as a result əz ə rɪˈzʌlt in der Folge
70

can lack an emotional support structure48 Moreover98, if you think you’ve got an  considerable kənˈsɪdərəbl b
71
 esträchtlich
that many of us take for granted49. Without employee who doesn’t have anyone to turn  slump slʌmp K
72
 rise, Einbruch, Fall
friends, family, or intimate50 partners to to outside of the office, become that out-  straightforward ˌstreɪtˈfɔːwəd e
73
 infach,
turn to51 when things go south52, someone’s let99 for them. Make an effort to100 trans- unkompliziert
productivity and demeanour53 at work can form101 your relationship to more than just  trying ˈtraɪɪŋ a
74
 nstrengend, schwierig
suffer greatly.  to review sth tə rɪˈvjuː ˈsʌmθɪŋ etw. überdenken,
75

Another issue that isn’t so obvious to 40


 day-to-day deɪ tə deɪ t agtäglich überprüfen
those living with partners or families is 41
 to be shot tə bi ʃɒt h
 inüber sein  to ensure sth tu ɪnˈʃʊə(r) ˈsʌmθɪŋ e
76
 tw.
the absence54 of a constructive rhythm55 42
 co-worker kəʊ ˈwɜːkə(r) A
 rbeitskollege sicherstellen, gewährleisten
at home. When you live with others, you 43
 to be the highlight of sb’s day tə bi ðə ˈhaɪlaɪt əv  valued ˈvæljuːd geschätzt, bewertet
77

tend to develop a routine56 that facilitates57 ˈsʌmbədɪz deɪ der Höhepunkt von jds. Tages sein  subordinate səˈbɔːdɪnət U
78
 ntergebener
finding time for work. When you’re liv-  to look forward to sth tə lʊk ˈfɔːwəd tə ˈsʌmθɪŋ
44
 deserted dɪˈzɜːtɪd einsam, allein gelassen
79

ing alone and not accountable to58 any- sich auf etw. freuen  for starters fǝ(r) ˈstɑːtəz e
80
 rst einmal
one else, this isn’t necessarily the case59.  dull dʌl langweilig, öde
45
 to get on the same wavelength (as sb) tə ˈɡet
81

Parents are perfect examples of people  in the same vein... ɪn ðə seɪm veɪn in derselben
46
ɒn ðə seɪm ˈweɪvleŋθ əz ˈsʌmbədi m
 it jdm. auf die
who thrive60 when they have to work re- Weise, auf dieselbe Weise gleiche Wellenlänge gelangen
motely. They have hard and fast rules61  stuck somewhere stʌk ˈsʌmweə(r) irgendwo
47
 grasp ɡrɑːsp V
82
 erständnis, Griff
concerning62 when the children must be festsitzend  to go through sth tə ɡəʊ θruː ˈsʌmθɪŋ e
83
 tw.
taken to school and when the shopping  emotional support structure ɪˈməʊʃnəl səˈpɔːt
48
durchmachen
must be done. Reserving time just for work ˈstrʌktʃə(r) S
 trukturen zur emotionalen  a piece of cake ə piːs əv keɪk e
84
 in Kinderspiel
often isn’t a big deal63. For singles, howev- Unterstützung  to connect with sb on an X level tə kəˈnekt wɪð
85

er, the reality is typically quite different.  to take sth for granted tə teɪk ˈsʌmθɪŋ fə(r)
49
ˈsʌmbədi ɒn ən ˈlevl sich mit jdm. auf einem X
No one else relies on64 their schedules65, so ˈɡrɑːntɪd etw. für selbstverständlich halten Level verbinden
it’s all too easy to66 blur67 any distinction68  intimate ˈɪntɪmət intim, vertraut
50
 to comprehend sth tə ˌkɒmprɪˈhend ˈsʌmθɪŋ etw.
86

between time dedicated for work an time  to turn to sb tə tɜːn tə ˈsʌmbədi s ich an jdn.
51
verstehen
dedicated for private matters69. As a result70, wenden  clarity ˈklærəti K
87
 larheit
productivity and motivation can see con-  sth goes south ˈsʌmθɪŋ ɡəʊz saʊθ e
52
 tw. geht  in addition ɪn əˈdɪʃn außerdem
88

siderable71 slump72. schief  to bring sth up tə brɪŋ ˈsʌmθɪŋ ʌp e


89
 tw. zur
 demeanour dɪˈmiːnə(r) Benehmen, Verhalten
53
Sprache bringen
 absence ˈæbsəns Abwesenheit, Fehlen
54
 to work wonders tə ˈwɜːk ˈwʌndəz W
90
 under
Straightforward73 Solutions  rhythm ˈrɪðəm Rhythmus
55
bewirken
 routine ruːˈtiːn Routine
56
 when it comes to sth wen ɪt kʌmz tə ˈsʌmθɪŋ
91

Now that we know how trying74 remote  to facilitate sth tə fəˈsɪlɪteɪt ˈsʌmθɪŋ e
57
 tw. wenn es um etw. geht
work can be for single employees, we’ve erleichtern  mood muːd Stimmung, Laune
92

got to review75 the simple steps that man-  to be accountable to sb  tə bi əˈkaʊntəbl tə
58
 efficacy ˈefɪkəsi Effizienz
93

agers can take to ensure76 that these val- ˈsʌmbədi jdm. Rechenschaft schuldig sein  downtime ˈdaʊntaɪm Freizeit
94

ued77 subordinates78 don’t feel deserted79.  sth is the case ˈsʌmθɪŋ ɪz ðǝ keɪs e


59
 tw. ist der Fall  accessible əkˈsesəbl z ugänglich, erreichbar
95

For starters80, get on the same wavelength81  to thrive tə θraɪv b


60
 lühen  career goal kəˈrɪə(r) ɡəʊl K
96
 arriereziel
with all of your team members so you  hard and fast rule hɑːd ənd fɑːst ruːl f este Regel,
61
 to open up tu ˈəʊpən ʌp s ich öffnen
97

get a better grasp82 of what they’re going Faustregel  moreover mɔːˈrəʊvə(r) außerdem, zudem
98

through83. Just because someone is single  concerning sth kənˈsɜːnɪŋ ˈsʌmθɪŋ e


62
 tw. 99
 outlet ˈaʊtlet A
 nlaufstelle, Ventil, Ausweg
and childless, don’t assume that their ex- betreffend, bezüglich etw. 100
 to make an effort to do sth tə meɪk ǝn ˈefət tə
perience working from home is a piece of  sth is a big deal ˈsʌmθɪŋ ɪz ə bɪɡ diːl etw. ist eine
63
du ˈsʌmθɪŋ sich anstrengen, etw. zu tun
cake84. Connect with your employees on an große Sache 101
 to transform sth tə trænsˈfɔːm ˈsʌmθɪŋ e
 tw.
emotional level85 so you can comprehend86  to rely on sth tə rɪˈlaɪ ɒn ˈsʌmθɪŋ a
64
 uf etw. verwandeln, transformieren

51
COACHING

a professional one. Schedule102 more calls Allow for more time off133, so that employ- ˈɔːdəd etw. könnte genau das Richtige sein
or chats with your team or with individu- ees can pursue134 passions like self-develop-  lonely ˈləʊnli e
129
 insam
al workers. That way, no one will feel un- ment135 or volunteering136. Promote137 health  to implement sth tu ˈɪmplɪment ˈsʌmθɪŋ etw.
130

necessarily103 isolated or like they’ve fallen insurance138 in areas like vision139, dental140 einführen, durchführen
out of the loop104. Each member’s role as a and pets, as these are fields that young  perk pɜːk Vorteil, Vergünstigung
131

component105 of a larger team will be rein- people tend to141 care more about. Offer  dependent dɪˈpendənt F
132
 amilienangehöriger
forced106. This’ll instil a sense of purpose107 immediate gratification142 in the form of  time off taɪm ɒf Freizeit
133

in108 employees and should boost109 overall110 complimentary143 goods or discounts144 on  to pursue sth tə pəˈsjuː ˈsʌmθɪŋ e
134
 tw. verfolgen,
well-being111. Managers ought to be proac- shopping. Younger singles typically val- nach etw. streben
tive112 and initiate113 interactions that’ll get ue145 instant146 benefits147 over long-term148  self-development self dɪˈveləpmənt
135

employees to feel as right as rain114. promises that may come across as149 ab- Selbstentfaltung, Selbstentwicklung
stract and unrealistic.  volunteering ˌvɒlənˈtɪərɪŋ Ehrenamt
136

 to promote sth tə prəˈməʊt ˈsʌmθɪŋ e


137
 tw.
Going Above and Beyond 115
bewerben, fördern
Shut-Out150 Singles  health insurance helθ ɪnˈʃʊərəns
138

Managers can go beyond the call of Krankenversicherung


duty116, too, and offer things that are far Why is catering to151 your single em-  vision ˈvɪʒn Sehkraft
139

less quotidian117. If possible, don’t just ployees so crucial152? As a group, they’re  dental ˈdentl Z
140
 ahn-, zahnärztlich
settle for118 group chats if you want team not as insignificant153 as you may believe.  to tend to do sth tə tend tə du ˈsʌmθɪŋ d
141
 azu
members to interact more with one anoth- Statistics from the US Census154 Bureau155 neigen, etw. zu tun
er. There truly is no substitute for119 face- indicate156 that well over157 100 mln American  immediate gratification ɪˈmiːdɪət ˌɡrætɪfɪˈkeɪʃn
142

to-face120 contact, so organize some kind adults158 are widowed159, divorced160 or never unmittelbare Gratifikation/Belohnung
of get-togethers121 that’ll let workers kick married. This represents almost half of the  complimentary ˌkɒmplɪˈmentri kostenlos
143

back122 and integrate with one another. Set nation’s labour force161. Figures for other  discount ˈdɪskaʊnt R
144
 abatt
up123 events that singles in particular124 will western nations have reached similar lev-  to value sth tə ˈvæljuː ˈsʌmθɪŋ etw. schätzen
145

enjoy. A night out125 at a bar, sports compe- els. Younger workers, those dubbed162 Gen  instant ˈɪnstənt s ofortig
146

titions126 or something off the beaten path127 Y and Gen Z163, are disproportionately sin-  benefits ˈbenɪfɪts V
147
 orteile
might be just what the doctor ordered128 for gle, too. Despite164 the group’s size, though,  long-term lɒŋ tɜːm langfristig
148

a lonely129 employee. singles frequently165 get the short end of the  to come across as X tə kʌm əˈkrɒs əz a
149
 ls X
If you really want to be seen as the stick166 when it comes to company benefits. verstanden werden
world’s greatest boss, implement130 a sys- The fact that a number of common  to shut sb out tə ʃʌt ˈsʌmbədi aʊt jdn.
150

tem of perks131 that speak specifically to corporate perks apply only to167 married ausschließen
singles or those without dependents132. people or parents suggests that there may  to cater to sb tə ˈkeɪtə(r) tə ˈsʌmbədi a
151
 uf jdn.
ausgerichtet sein
102
 to schedule sth tə ˈʃedjuːl ˈsʌmθɪŋ e
 tw.  to go above and beyond tə ɡəʊ əˈbʌv ənd bɪˈjɒnd
115
 crucial ˈkruːʃl e
152
 ntscheidend, wesentlich
planen, festlegen über das Ziel/Übliche hinausgehen  insignificant ɪnsɪɡˈnɪfɪkənt u
153
 nbedeutend
103
 unnecessarily ˌʌnˈnesəsərəli u
 nnötig  beyond the call of duty bɪˈjɒnd ðə kɔːl əv ˈdjuːti
116
 census ˈsensəs V
154
 olkszählung, Zensus
104
 to fall out of the loop tə fɔːl ˈaʊt əv ðə luːp a
 us über die Pflicht hinaus  bureau ˈbjʊərəʊ B
155
 üro, Amt
dem Raster fallen  quotidian kwəʊˈtɪdɪən a
117
 lltäglich  to indicate tu ˈɪndɪkeɪt zeigen, andeuten
156

105
 component kəmˈpəʊnənt K
 omponente, Baustein  to settle for sth tə ˈsetl fə(r) ˈsʌmθɪŋ s ich mit etw.
118
 well over X wel ˈəʊvə(r) g
157
 ut X
106
 to reinforce sth tə ˌriːɪnˈfɔːs ˈsʌmθɪŋ etw. stärken, begnügen  adult ˈædʌlt Erwachsener
158

kräftigen  substitute for sth ˈsʌbstɪtjuːt fə(r) ˈsʌmθɪŋ E


119
 rsatz  widowed ˈwɪdəʊd v
159
 erwitwet
107
 a sense of purpose ə sens əv ˈpɜːpəs G
 efühl der für etw.  divorced dɪˈvɔːst geschieden
160

Sinnhaftigkeit 120
 face-to-face feɪs tə feɪs d
 irekt, persönlich  labour force ˈleɪbə(r) fɔːs A
161
 rbeiterschaft,
108
 to instil sth in sb tu ɪnˈstɪl ˈsʌmθɪŋ ɪn ˈsʌmbədi jdm. 121
 get-together get ˈtəɡeðə(r) Z
 usammenkunft Arbeitskräfte
etw. einflößen 122
 to kick back tə kɪk bæk s ich entspannen  to dub sb sth tə dʌb ˈsʌmbədi ˈsʌmθɪŋ e
162
 tw. etw.
109
 to boost sth tə buːst ˈsʌmθɪŋ etw. fördern, stärken 123
 to set sth up tə set ˈsʌmθɪŋ ʌp e
 tw. arrangieren taufen, nennen
110
 overall ˌəʊvəˈrɔːl insgesamt 124
 in particular ɪn pəˈtɪkjʊlə(r) b
 esonders  Gen Z dʒen zed Generation Z
163

 well-being wel ˈbiːɪŋ Wohlbefinden


111 125
 a night out ə naɪt ˈaʊt e
 in Abend in der Stadt  despite dɪˈspaɪt t rotz
164

112
 proactive ˌprəʊˈæktɪv proaktiv 126
 competition ˌkɒmpəˈtɪʃn Wettbewerb 165
 frequently ˈfriːkwəntli o
 ft, häufig
113
 to initiate sth tu ɪˈnɪʃɪeɪt ˈsʌmθɪŋ etw. anregen, 127
 off the beaten path ɒf ðə ˈbiːtn pɑːθ abseits 166
 to get the short end of the stick tə ɡet ðə ʃɔːt
initiieren ausgetretener Pfade end əv ðə stɪk d
 en Kürzeren ziehen
114
 to feel (as) right as rain tə fiːl əz raɪt əz reɪn s ich 128
 sth might be just what the doctor 167
 to apply to sb tu əˈplaɪ tə ˈsʌmbədi s ich an
pudelwohl fühlen ordered ˈsʌmθɪŋ maɪt bi dʒəst ˈwɒt ðə ˈdɒktə(r) jdn. wenden

52 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


COACHING

be some broader discrimination against168


singles that employers have yet to169 ad- Statistics About Singles (USA)
dress170. Benefits like parental leave171 and
subsidized172 health insurance for spous- Unmarried Americans over 18 years ~50 percent of Americans
es173 don’t mean much to singles. Other old
perks, like exemption from174 working over- Median1 age of first marriage (1988) 25.9 (men), 23.6 (women)
time175 or weekends and the ability to leave
Median age of first marriage (2018) 29.8 years (men), 27.8 years (women)
work at an irregular176 hour to tend to the
sickness177 of a loved one178, are usually re- Adults without children at home 71 percent
served to workers with their own families. Marriage rate (1988) 9.7 marriages per 1,000 people
However you slice it179, it looks like sin- Marriage rate (2018) 6.5 marriages per 1,000 people
gles consistently180 get the short end of the
stick. Is this discriminatory181? That’s hard 1
 median ˈmiːdɪən m
 ittleres, Mittel-
to say182. But if you’re a manager of single
employees, avoid being part of the prob-
lem and come up with183 your own solutions
to ensure184 singles feel like they’re being
treated equitably185 at work.

Show Some Love

The recent boom in remote working


has caught a lot of people off guard186. The
pace187 of work hasn’t slowed, and it’s easy
for once-productive employees to get dis-
combobulated188. In general, singles are one
of these at-risk189 categories that may need a
little more TLC190 than the rest of your em-
ployees. Even if everything looks fine on
the surface191, give single employees the
social interactions they crave192 and don’t
neglect193 their unique194 needs. This will
allow them to flourish195 in the workplace196
of the future.

168
 discrimination against sb dɪˌskrɪmɪˈneɪʃn
əˈɡenst ˈsʌmbədi D
 iskriminierung von jdm.
169
 yet to do sth jet tə du ˈsʌmθɪŋ e
 tw. noch tun 178
 loved one ˈlʌvd wʌn N
 ahestehender 187
 pace peɪs Tempo
(müssen) 179
 however you slice it,... haʊˈevə(r) ju slaɪs ɪt 188
 discombobulated ˌdɪskəmˈbɒbjuleɪtɪd
170
 to address sth tu əˈdres ˈsʌmθɪŋ sich mit etw. wie auch immer man es dreht und wendet, durcheinander, verwirrt
befassen, etw. ansprechen ... 189
 at-risk ət rɪsk g
 efährdet, in Gefahr
171
 parental leave pəˈrentl liːv E
 lternzeit, 180
 consistently kənˈsɪstəntli d
 urchweg, 190
 TLC (tender loving care) ˌtiː el ˈsiː ˈtendə(r)
Erziehungsurlaub beständig ˈlʌvɪŋ keə(r) S
 treicheleinheiten
172
 subsidized ˈsʌbsɪdaɪzd subventioniert, 181
 discriminatory dɪˈskrɪmɪnətəri diskriminierend 191
 surface ˈsɜːfɪs O
 berfläche
unterstützt 182
 hard to say hɑːd tə ˈseɪ s chwierig zu sagen 192
 to crave sth tə kreɪv ˈsʌmθɪŋ nach etw.
173
 spouse spaʊz E
 hepartner/in 183
 to come up with sth tə kʌm ʌp wɪð ˈsʌmθɪŋ lechzen
174
 exemption from sth ɪɡˈzempʃn frəm ˈsʌmθɪŋ sich etw. einfallen lassen 193
 to neglect sth tə nɪˈɡlekt ˈsʌmθɪŋ e
 tw.
Befreiung von etw. 184
 to ensure sth tu ɪnˈʃʊə(r) ˈsʌmθɪŋ e
 tw. vernachlässigen
175
 overtime ˈəʊvətaɪm Ü
 berstunden sicherstellen, gewährleisten 194
 unique juˈniːk e
 inzigartig, einmalig
176
 irregular ɪˈreɡjʊlə(r) u
 ngeregelt, 185
 equitably ˈekwɪtəbli gerecht, gleichberechtigt 195
 to flourish tə ˈflʌrɪʃ a
 ufblühen, florieren
unregelmäßig 186
 to catch sb off guard tə kætʃ ˈsʌmbədi ɒf ɡɑːd 196
 workplace ˈwɜːkpleɪs A
 rbeitsplatz
177
 sickness ˈsɪknəs K
 rankheit jdn. überraschen

53
TRAVEL

New Trends in Travelling


In these difficult times,
Steve Sibbald looks at
how many – including
himself – have suffered1
massively due to2
enforced3 travel
restrictions.

1
 to suffer tə ˈsʌfə(r) leiden
2
 due to sth djuː tə ˈsʌmθɪŋ wegen etw.,
aufgrund von etw.
3
 enforced ɪnˈfɔːst erzwungen, durchgesetzt
BUSINESS-ENGLISH-MAGAZIN.DE

ZUGANGSCODE
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

qep

ODER HÖR ES
DIR AN AUF:

54 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


TRAVEL

T "
here’s no denying that 4 2020 19
 to differ from X to X tə ˈdɪfə(r) frəm tu s ich von
has been a funny old5 year. Not X zu X unterscheiden
least6 when it comes to7 travelling 20
 confusing kənˈfjuːzɪŋ verwirrend
abroad8. Millions have had hol- PERHAPS 21
 full-on fʊl ɒn total
idays, business trips and various excur- 22
 jaunt dʒɔːnt A
 usflug
sions9 put on hold10 or cancelled11 due to SOMETHING THAT 23
 in one sitting ɪn wʌn ˈsɪtɪŋ a
 uf einmal
COVID-19 and it’s been no laughing mat-
HAS DISSUADED  horrendous hɒˈrendəs g
 rauenhaft
24

ter12. While many have been lucky and 25


 to dissuade sb from doing sth tə dɪˈsweɪd
have had full travel costs and hotel book- MANY FROM ˈsʌmbədi frəm ˈduːɪŋ ˈsʌmθɪŋ jdn. davon
ings13 refunded14, there are plenty who are abbringen, etw. zu tun
still waiting, wondering if they will ever GETTING THEIR 26
 to quarantine tə ˈkwɒrəntiːn in Quarantäne
see their cash returned to them. PASSPORTS OUT gehen
One of the most difficult factors15 in 27
 to self-isolate tə self ˈaɪsəleɪt s ich in
all of this is keeping up to date with16 all IS THE THOUGHT Selbstisolation begeben
the rules and regulations, which seem to
OF HAVING TO  to cast one’s eyes tə kɑːst wʌnz aɪz s einen
28

change on a weekly basis17. And bear in Blick werfen/richten


mind18, they differ from country to19 country, QUARANTINE. 29
 upon arrival əˈpɒn əˈraɪvl b
 ei Einreise
making it even more confusing20. Imagine 30
 to remain somewhere tə rɪˈmeɪn ˈsʌmweə(r)
trying to plan a full-on21 business jaunt22 irgendwo bleiben
to four or five nations in one sitting23? It
would be horrendous24. " 31

32
 residence ˈrezɪdəns Aufenthaltsort, Wohnsitz
 to set foot somewhere tə set fʊt ˈsʌmweə(r)
seinen Fuß irgendwohin setzen
“Further action” could also be taken40. All 33
 failure to do sth ˈfeɪljə(r) tə du ˈsʌmθɪŋ
Queues for Quarantine of this sounds a bit scary really, and not Nichtbefolgen von etw.
something your typical holidaymaker41 34
 fine faɪn B
 ußgeld, Geldstrafe
Perhaps something that has dissuad- would really want to have the hassle42 of 35
 to deal with sth tə diːl wɪð ˈsʌmθɪŋ s ich um
ed many from25 getting their passports out dealing with. etw. kümmern, etw. verkraften
is the thought of having to quarantine26 – It stands to reason that43 flights44 abroad 36
 to refuse to do sth tə rɪˈfjuːz tə du ˈsʌmθɪŋ s ich
or ‘self-isolate27’ as it is currently known. have gone down45 drastically. Whereas46 the weigern, etw. zu tun
Again, regulations change when you cast cooler47 autumn months would usually see 37
 to stay put tə steɪ pʊt a
 n Ort und Stelle
your eyes28 from country to country but the thousands flock48 abroad for a final flurry49 bleiben
UK (at the time of writing) has ordered of foreign sunshine, many have decided it’s 38
 to stump sth up tə stʌmp ˈsʌmθɪŋ ʌp e
 tw.
those travelling to Britain to self-isolate for perhaps just not worth the effort50. springen lassen
14 days upon arrival29. This means remain- 39
 hefty ˈhefti h
 eftig, stolz
ing30 at home, or your chosen residence31, 40
 to take action tə teɪk ˈækʃn M
 aßnahmen
and not setting foot32 outside. Failure to33 Up in Arms 51
ergreifen
provide contact details could find you with 41
 holidaymaker ˈhɒlədeɪmeɪkə(r) U
 rlauber
a 100 GPB fine34 to deal with35. Refuse to36 John Bolton is one such holidaymak- 42
 hassle ˈhæsl Mühe, Ärger
stay put37 at home? Then you could be er who found his September plans scup- 43
 it stands to reason that... ɪt stændz tə ˈriːzn
stumping up38 a rather hefty39 1,000 GBP. pered52, despite53 months of planning with ðæt es liegt nahe, dass ...
44
 flight flaɪt F
 lug
4
 there’s no denying that... ðeəz nəʊ dɪˈnaɪŋ ðæt 12
 sth is no laughing matter ˈsʌmθɪŋ ɪz nǝʊ ˈlɑːfɪŋ 45
 to go down tə ɡəʊ daʊn r untergehen, 
es lässt sich nicht leugnen, dass ... ˈmætə(r) etw. ist nicht witzig sinken
5
 a funny old X ə ˈfʌni əʊld e
 in komisches X 13
 booking ˈbʊkɪŋ B
 uchen, Reservieren 46
 whereas weərˈæz w
 ohingegen
6
 not least nɒt liːst n
 icht zuletzt 14
 to refund sth tə rɪˈfʌnd ˈsʌmθɪŋ e
 tw. 47
 cool kuːl kühl
7
 when it comes to sth wen ɪt kʌmz tə ˈsʌmθɪŋ zurückerstatten 48
 to flock somewhere tə flɒk ˈsʌmweə(r)
wenn es um etw. geht 15
 factor ˈfæktə(r) Faktor irgendwohin (in Scharen) strömen
8
 to travel abroad tə ˈtrævl əˈbrɔːd ins Ausland 16
 to keep up to date with sth tə kiːp ʌp tə deɪt 49
 flurry ˈflʌri h
 ier:Tanken (Sonne)
reisen wɪð ˈsʌmθɪŋ bei etw. auf dem Laufenden 50
 sth is not worth the effort ˈsʌmθɪŋ ɪz nɒt wɜːθ
9
 excursion ɪkˈskɜːʃn A
 usflug bleiben ði ˈefət e
 tw. ist die Mühe nicht wert
10
 to put sth on hold tə pʊt ˈsʌmθɪŋ ɒn həʊld e
 tw. 17
 on a weekly basis ɒn ə ˈwiːkli ˈbeɪsɪs 51
 up in arms ʌp ɪn ɑːmz in Aufruhr
auf Eis legen wöchentlich 52
 to scupper sth tə ˈskʌpə(r) ˈsʌmθɪŋ e
 tw.
11
 to cancel sth tə ˈkænsl ˈsʌmθɪŋ etw. 18
 to bear sth in mind tə beə(r) ˈsʌmθɪŋ ɪn maɪnd ruinieren, zerstören
annullieren, absagen etw. bedenken, berücksichtigen 53
 despite dɪˈspaɪt trotz

55
TRAVEL

"
his wife of nine years54, Amanda. “Me and Stricter79 Laws
my partner are keen55 travellers. One month
it’s Paris, the next we might be working Portugal is another popular tourist
out56 our next trip to Peru or Brazil. As far ACCORDING TO destination which has upped its ante80.
as we’re concerned57, the world’s never According to information gained from gov.
been smaller and we want to see as much THE INDEPENDENT uk at the time of writing, the Portuguese
of it as we can in our lifetime58,” John tells
Business English Magazine. “But after our
NEWSPAPER, government has insisted81 residents from a
number of countries will be subjected to82
September flights to Belgium were can- BRITAIN WAS “health screenings83 on arrival at mainland84
celled, it meant the next ones to Slovakia airports and ports”. Temperatures will be
were in jeopardy59 and we had no idea at
THE SECOND- taken and if travellers show signs of “being
all about whether or not we would even WORST VICTIM unwell85” they will be required to take tests
be in Slovakia to get our return flights and self-isolate until results come back.
back home. All we could do was cancel TO EUROPEAN Nations include Japan, Morocco, Canada,
the entire trip and hope we’d get our mon-
ey back. We’re still waiting to hear from60
AIRLINE China, the UK and “the European Area”.
Portuguese residents or nationals86 who
two of the hotels,” he says dispiritedly61. DISRUPTIONS travel without proof of87 a valid88 COVID-19
Sadly, this story is not unique 62. test will “need to take the test on arriv-
According to63 The Independent newspa-
AND DELAYS, al at the airport or independently89 with-
per, Britain was the second-worst victim JUST BEHIND in 48 hours” and will be obliged to90 pay
to64 European airline65 disruptions66 and de- for it themselves. For a location to which
lays67, just behind Germany. The country GERMANY. thousands flock to each year to kick back
saw cancellations68 rise by a whopping69 86 and relax91, it’s hardly92 the most inviting93

"
percent when compared to70 2017, mean- thing to hear and it’s no wonder94 people are
ing quite a few travellers were left either choosing to stay away95.
out of pocket71 or wondering just when they Each county also has its own collection
would get to their chosen destination72. Out of what are known as ‘corridor96 lists’ – list-
of a possible 692,800 UK flights this year, long time when sat at home in front of the ed territories and regions from which peo-
the paper states73 that an incredible 10,640 TV, but when you’re banking on76 a train ple are granted97 free movement. A little
have been written off74, whilst 164,690 or connecting flight77 at the other end, that like the notion98 of the European Union or
were delayed by quarter75 of an hour or time can be absolutely crucial78. Great Britain. Of course, these are updat-
more. Fifteen minutes might not seem a ed99, altered100, chopped and changed101 on

54
 wife of X years waɪf əv ˈjiəz E
 hefrau seit X verglichen mit etw. 86
 national ˈnæʃnəl Staatsbürger
Jahren 71
 out of pocket ˈaʊt əv ˈpɒkɪt o
 hne Geld 87
 proof of X pruːf əv Beleg/Beweis für X
55
 keen kiːn b
 egeistert, eifrig 72
 destination ˌdestɪˈneɪʃn R
 eiseziel 88
 valid ˈvælɪd gültig
56
 to work sth out tə wɜːk ˈsʌmθɪŋ aʊt e
 tw. 73
 to state tə steɪt b
 erichten, vorbringen 89
 independently ˌɪndɪˈpendəntli u
 nabhängig
ausarbeiten, erarbeiten 74
 to write sth off tə raɪt ˈsʌmθɪŋ ɒf e
 tw. 90
 to be obliged to do sth  tə bi əˈblaɪdʒd tə du
57
 as far as sb is concerned... əz ˈfɑː(r) əz ˈsʌmbədi absagen, abschreiben ˈsʌmθɪŋ etw. tun müssen
ɪz kənˈsɜːnd was jdn. angeht/betrifft, ... 75
 quarter ˈkwɔːtə(r) V
 iertel 91
 to kick back and relax tə kɪk ˈbæk ənd rɪˈlæks
58
 in one’s lifetime ɪn wʌnz ˈlaɪftaɪm zeitlebens 76
 to bank on sth tə bæŋk ɒn ˈsʌmθɪŋ a
 uf etw. sich zurücklehnen und entspannen
59
 in jeopardy ɪn ˈdʒepədi in Gefahr, gefährdet setzen, vertrauen 92
 hardly ˈhɑːdli kaum
60
 to hear from sb tə hɪə(r) frəm ˈsʌmbədi v
 on 77
 connecting flight kəˈnektɪŋ flaɪt A
 nschlussflug 93
 inviting ɪnˈvaɪtɪŋ e
 inladend
jdm. hören 78
 crucial ˈkruːʃl entscheidend, essentiell 94
 it’s no wonder (that)... ɪts nəʊ ˈwʌndə ðæt kein
61
 dispiritedly dɪˈspɪrɪtɪdli e
 ntmutigt 79
 strict strɪkt s treng Wunder, dass ...
62
 unique juˈniːk einzigartig 80
 to up one’s ante tu ʌp wʌnz ˈænti n
 och einen 95
 to stay away tə steɪ əˈweɪ w
 egbleiben
63
 according to əˈkɔːdɪŋ tə laut etw. drauf setzen 96
 corridor ˈkɒrɪdɔː(r) K
 orridor, Schneise
64
 victim to sth ˈvɪktɪm tə ˈsʌmθɪŋ O
 pfer (von) etw. 81
 to insist tu ɪnˈsɪst b
 estehen, beharren 97
 to grant sb sth tə ɡrɑːnt ˈsʌmbədi ˈsʌmθɪŋ jdm.
65
 airline ˈeəlaɪn F
 luglinie 82
 to subject sb to sth tə səbˈdʒekt ˈsʌmbədi tə etw. gewähren
66
 disruption dɪsˈrʌpʃn Zusammenbruch, Störung ˈsʌmθɪŋ jdn. etw. aussetzen/unterwerfen 98
 notion ˈnəʊʃn I dee, Begriff
67
 delay dɪˈleɪ V
 erspätung 83
 screening ˈskriːnɪŋ U
 ntersuchung 99
 to update tu ˌʌpˈdeɪt aktualisieren, updaten
68
 cancellation ˌkænsəˈleɪʃn S
 tornierung, Annullierung 84
 mainland ˈmeɪnlænd Festland 100
 to alter tu ˈɔːltə(r) ä
 ndern
69
 whopping ˈwɒpɪŋ kolossal, gigantisch 85
 to be unwell tə bi ʌnˈwel k
 rank sein, sich 101
 to chop and change sth tə tʃɒp ənd tʃeɪndʒ
70
 compared to sth kəmˈpeəd tə ˈsʌmθɪŋ schlecht fühlen ˈsʌmθɪŋ etw. ständig ändern

56 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


TRAVEL

every person that has had their holiday


plans ruined121, there will be two or more
who are right behind them wondering just
what is going on.
Regular news updates are the best
means of 122 keeping up to speed 123, but
that’s little solace124 for those who are des-
perate to get away or who are still awaiting
refunds125. The tourist industry has suffered
massively but everyone is hoping that a
brighter future is just around the corner126...

102
 on a regular basis ɒn ə ˈreɡjʊlə(r) ˈbeɪsɪs
regelmäßig
103
 to turn into sth tə tɜːn ˈɪntə ˈsʌmθɪŋ s ich in
etw. verwandeln
104
 a bit of a headache ə bɪt əv ə ˈhedeɪk
ziemlicher Kummer/Ärger
105
 well in advance wel ɪn ədˈvɑːns lange im
Voraus
106
 wild side waɪld saɪd Abenteuer
107
 to discover tə dɪˈskʌvə(r) e
 ntdecken
108
 to bargain on sth tə ˈbɑːɡɪn ɒn ˈsʌmθɪŋ mit
etw. rechnen
109
 to clear sth with sb tə klɪə(r) ˈsʌmθɪŋ wɪð
Each county also has its own ˈsʌmbədi e
 tw. mit jdm. abklären
collection of what are known 110
 workplace ˈwɜːkpleɪs A
 rbeitsplatz
as ‘corridor lists’ – listed 111
 intended ɪnˈtendɪd b
 eabsichtigt
territories and regions from 112
 fortnight ˈfɔːtnaɪt vierzehn Tage
which people are granted free
movement.
113
 jolly ˈdʒɒli h
 ier: kleines Vergnügen
114
 farce fɑːs Farce, Posse
115
 to be due at sth tə bi djuː ət ˈsʌmθɪŋ
(eigentlich) bei etw. dabeisein sollen
a regular basis102. With all this considered, to work for at least two weeks,” he tells 116
 senior manager ˈsiːniə(r) ˈmænɪdʒə(r)
it’s easy to see how planning any kind of BEM. “The first thing I did was contact my leitender Angestellter
foreign trip can turn into103 a bit of a head- workplace110 to let them know I wouldn’t 117
 major ˈmeɪdʒə(r) b
 edeutend, 
ache104, especially when trying to book an- be able to return on my intended111 date. I groß, wichtig
ything well in advance105. was forced to stay home for a fortnight112, 118
 to make arrangements tə ˈmeɪk əˈreɪndʒmənts
even though I knew I didn’t even have the Vorbereitungen/Vorkehrungen treffen
virus.” 119
 to compensate (for sth) tə ˈkɒmpənseɪt
Caught on the Wild Side106 “What had started out as a little jolly113 fə(r) ˈsʌmθɪŋ e
 tw. kompensieren,
abroad, turned into this complete farce114. wiedergutmachen
Like plenty of other travellers, Graeme Even now people at the office joke about 120
 sth is up in the air ˈsʌmθɪŋ ɪz ʌp ɪn ði eə(r)
Holt found himself in a no-win situation it, but it’s not really that funny. I was due115 etw. liegt in der Luft
whilst on a trip to the Czech Republic. back to work on quite a big business deal 121
 to ruin sth tə ˈruːɪn ˈsʌmθɪŋ e
 tw. ruinieren,
Having bought flight tickets in January, and my senior manager116 had to make ma- zerstören
Graeme discovered107 that he would be re- jor117 arrangements118 to compensate119.” 122
 means of doing sth miːnz əv ˈduːɪŋ ˈsʌmθɪŋ
quired to self-isolate upon arrival while his Mittel, etw. zu tun
plane back home was still flying – some- 123
 to keep up to speed tə kiːp ʌp tə spiːd a
 uf
thing he hadn’t bargained on108, or cleared Brighter Future? dem Laufenden bleiben
with109 his boss. 124
 solace ˈsɒlɪs Trost
“It was an awful situation really. One With so much up in the air120 at the mo- 125
 refund ˈriːfʌnd R
 ückerstattung
minute I was ready to head home, the next ment, it’s impossible to know just when 126
 just around the corner dʒəst əˈraʊnd ðə
I found out that I wouldn’t be able to return exactly things will return to normal. For ˈkɔːnə(r) g
 leich/direkt um die Ecke

57
TRAVEL

South Korea
Land of Many Contrasts
South Korea is one of the economic success stories1 of the past 50 years, but it
is also a kaleidoscope2 of ancient3 and modern. Janet Sandford hops on4 a high-
speed train to take the tour5.

F
irstly, let’s get our bearings6. The 6
 to get one’s bearings tə get wʌnz ˈbeərɪŋz s ich 14
 inland ˈɪnlænd im Inland
country is located in Eastern zurechtfinden 15
 watery ˈwɔːtəri w
 ässrig
Asia on the southern half of the 7
 peninsula pəˈnɪnsjʊlə H
 albinsel 16
 surroundings səˈraʊndɪŋz U
 mgebung
Korean Peninsula7. It borders8 8
 to border sth tə ˈbɔːdə(r) ˈsʌmθɪŋ a
 n etw. 17
 to bless sb with sth tə bles ˈsʌmbədi wɪð
the Sea of Japan, the Yellow Sea, the East grenzen ˈsʌmθɪŋ jdn. mit etw. segnen
China Sea9 and its grumpy10 totalitarian11 9
 the East China Sea ði iːst ˈtʃaɪnə siː 18
 coastline ˈkəʊstlaɪn K
 üste(nlinie)
neighbour12, North Korea. While most- Ostchinesisches Meer 19
 capital ˈkæpɪtl Hauptstadt
ly mountainous13 inland14, its watery15 sur- 10
 grumpy ˈɡrʌmpi mürrisch, grantig 20
 ahead of sth əˈhed əv ˈsʌmθɪŋ v
 or etw.
roundings16 bless it with17 over 2,400 km of 11
 totalitarian ˌtəʊtælɪˈteərɪən t otalitär 21
 GMT (Greenwich Mean Time) ˌdʒi: em ˈtiː
coastline18. Its capital19, Seoul, is nine hours 12
 neighbour ˈneɪbə(r) N
 achbar ˈɡrenɪtʃ miːn ˈtaɪm G
 reenwich-Zeit
ahead of20 GMT21, so you can expect some 13
 mountainous ˈmaʊntənəs g
 ebirgig, bergig 22
 jet lag dʒet læg J et-Lag, Zeitzonenkater
jet lag22 as a result of23 your journey. 23
 as a result of sth əz ə rɪˈzʌlt əv ˈsʌmθɪŋ a
 ls
Ergebnis von etw.
1
 success story səkˈses ˈstɔːri E
 rfolgsgeschichte
2
 kaleidoscope kəˈlaɪdəskəʊp K
 aleidoskop
3
 ancient ˈeɪnʃənt a
 ntik, altertümlich
4
 to hop on sth tə hɒp ɒn ˈsʌmθɪŋ auf etw.
aufspringen, in etw. einsteigen
5
 to take the tour tə teɪk ðə tʊə(r) e
 ine Tour/
Rundfahrt machen

China

North
Korea

South
Korea

58 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


TRAVEL

The climate is humid24, continental and Japanese occupation from 1910 through 33
 contested kənˈtestɪd u
 mkämpft
subtropical25, so it can get very sticky26, par- to 1945 towards the end of World War II, 34
 evidence ˈevɪdəns B
 eweis
ticularly in the rainy season27 called jang- but the problems didn’t end there57. When 35
 human ˈhjuːmən menschlich, Menschen-
ma, which typically starts at the end of Japan surrendered58, it was to the Soviets in 36
 habitation ˌhæbɪˈteɪʃn Siedlung
June and goes on for28 four or five weeks. the north and the Americans in the south. 37
 Palaeolithic ˌpælɪəʊˈlɪθɪk a
 ltsteinzeitlich,
Temperatures top out at29 around 30°C but This led to the country being split into59 paläolithisch
in contrast30, the winters can be chilly31, with two parts in 1948. In the north, communist 38
 prized praɪzd geschätzt, wertvoll
January temperatures as low as -7°C, but leader Kim Il-sung claimed sovereignty 39
 acquisition ˌækwɪˈzɪʃn E
 rwerb, Aneignung
warmer on the coast. April, May, early over60 all of Korea, and his troops61 invaded 40
 kingdom ˈkɪŋdəm K
 önigreich
June and October offer the best balance of the south in 1950, triggering62 the Korean 41
 to stretch tə stretʃ ( sich) erstrecken
comfortable temperatures and low rainfall32. War. With the Cold War63 at its zenith64, the 42
 Manchuria mænˈtʃʊriə M
 andschurei
Chinese and Soviets supported the north, 43
 BC (before Christ) ˌbiː ˈsiː bɪˈfɔː(r) kraɪst v
 . Chr.
44
 AD (Anno Domini) ˌeɪ ˈdiː ˌanəʊ ˈdɒmɪnʌɪ n
 . Chr.
A Contested33 Territory 24
 humid ˈhjuːmɪd feucht (im Jahre des Herrn)
25
 subtropical ˌsʌbˈtrɒpɪkl s ubtropisch 45
 to refer to sth as X tə rɪˈfɜː(r) tə ˈsʌmθɪŋ əz
There is evidence34 of human35 habi- 26
 sticky ˈstɪki s chwül etw. als X bezeichnen
tation36 on the Korean peninsula going 27
 rainy season ˈreɪni ˈsiːzn R
 egenzeit 46
 made up of X ˈmeɪd ʌp əv z usammengesetzt
back to the Lower Palaeolithic37 age, three 28
 to go on for X tə ɡəʊ ɒn fə(r) X
 andauern, für aus X
million years ago. Its strategic location X weitergehen 47
 to comprise sth tə kəmˈpraɪz ˈsʌmθɪŋ a
 us X
made it a prized38 acquisition39 of differ- 29
 to top out at X tə tɒp aʊt ət d
 en Höchstwert bestehen
ent kingdoms40, one of which at one time von X erreichen 48
 tribe traɪb Stamm
stretched41 as far as Manchuria42. The time 30
 in contrast ɪn ˈkɒntrɑːst im Kontrast dazu 49
 to unify sth tə ˈjuːnɪfaɪ ˈsʌmθɪŋ e
 tw. vereinigen
between 57 BC43 and 668 AD44 is referred 31
 chilly ˈtʃɪli k
 ühl, kalt 50
 century ˈsentʃəri J ahrhundert
to as45 The Three Kingdoms made up of46 32
 rainfall ˈreɪnfɔːl Niederschlag 51
 stability stəˈbɪlɪti S
 tabilität
Okjeo, Buyeo and Dongye, although com- 52
 blossoming ˈblɒsəmɪŋ A
 ufblühen
prising47 over 70 different tribes48. The pen- 53
 following ˈfɒləʊɪŋ folgend
insula was unified49 for the first time un- 54
 characterised by sth ˈkærəktəraɪzd baɪ ˈsʌmθɪŋ
der the Chinese Tang Dynasty in the 7th durch etw. gekennzeichnet/charakterisiert
century50. The years between 1000 AD to 55
 turmoil ˈtɜːmɔɪl A
 ufruhr, Unruhe
1200 saw stability51 and a cultural blos- 56
 Mongol ˈmɒŋɡl mongolisch, Mongole
soming52 with the development of univer- 57
 the problems didn’t end there... ðə ˈprɒbləmz
sities, the arts, philosophy, religion and ˈdɪdnt end ðeə(r) d
 ie Probleme haben damit
technologies such as printing. However, nicht aufgehört ...
the following53 700 years were character- 58
 to surrender tə səˈrendə(r) s ich ergeben
ised by54 turmoil55, starting with the Mongol56 59
 to split sth into sth tə splɪt ˈsʌmθɪŋ ˈɪntə
invasions of the 13th century and later the ˈsʌmθɪŋ etw. in etw. aufteilen
Japanese and Chinese. Korea was under 60
 sovereignty over sth ˈsɒvrənti ˈəʊvə(r) ˈsʌmθɪŋ
Herrschaft über etw.
61
 troops truːps T
 ruppen
62
 to trigger sth tə ˈtrɪɡə(r) ˈsʌmθɪŋ e
 tw. auslösen
63
 the Cold War ðə kəʊld wɔː(r) d
 er Kalte Krieg
64
 zenith ˈzenɪθ Z
 enit, Höhepunkt
BUSINESS-ENGLISH-MAGAZIN.DE

ZUGANGSCODE
DOWNLOAD QR CODE SCANNER:
COLORFULMEDIA.DE/SCANNER

8on

ODER HÖR ES
DIR AN AUF:

59
TRAVEL

and the Americans the south. The result


was a bloody65 impasse66 in which much
of the country was destroyed and three K-pop from member to12 member. The style
million people, mostly ordinary67 citizens68, of clothing is urban streetwear13 and
were killed. An armistice69 was signed in K-pop, short for1 Korean pop, is now rap combined with14 trashy15 bling16.
1953 and a demilitarised zone (DMZ)70 of a major part of Korean culture, and Group size is typically four to seven
250 km by 4 km was created close to the for that matter 2, the economy. Its teenagers, but some are much larger,
38th parallel71 north. Technically72, the coun- roots go back to what are consid- such as NTC, comprising 18 members.
tries remain at war73 and an uneasy74 peace ered3 by many to be the first K-pop Typically, band members are in the 16-
prevails75, occasionally76 prodded77 by North group, H.O.T., founded4 in 1996 by SM 21 age group, although some are a lit-
Korean missile78 tests. Entertainment. The mention of the pro- tle younger. They are developed as17
duction company is significant5 as they teen idols for a fanbase18 aged primar-
were instrumental in6 the growth and ily19 9-16. Fans of a particular group
Sightseeing79 and Snacking popularity of the format. give themselves a name to distinguish20
in Seoul K-pop draws on7 an eclectic8 mix of themselves, so for example, BTS’s
Western popular music styles includ- fans are called ARMY and those of
Despite80 this troubled past81 and some- ing R&B, hip-hop and dance. The 2NE1 (pronounced ‘to anyone’) are
times nervy82 present, South Korea has movements are highly choreographed9 called Blackjacks21 because the score22
prospered83 greatly since its darkest days. with so-called ‘point’ dancing involv- of 21 wins the card game Blackjack.
The capital Seoul is a modern megaci- ing repeated switching10 of formations But there is a sinister23 side to this
ty84 with business district85 skyscrapers86. and moves, and the lead vocal11 passing Asian-fusion24 subculture25. The groups
It is a shopaholic’s87 paradise with miles
1
 short for sth ʃɔːt fə(r) ˈsʌmθɪŋ k
 urz für etw. ˈsʌmbədi əz jdn. als X entwickeln
65
 bloody ˈblʌdi blutig 2
 for that matter fə(r) ðæt ˈmætə(r) 18
 fanbase ˈfænbeɪs Fangemeinde
66
 impasse ˈɪmpæs ausweglose Situation eigentlich, und auch 19
 primarily ˈpraɪmərəli h
 auptsächlich
67
 ordinary ˈɔːdɪnri gewöhnlich 3
 to consider sth sth tə kənˈsɪdə(r) ˈsʌmθɪŋ 20
 to distinguish sb tə dɪˈstɪŋɡwɪʃ ˈsʌmbədi
68
 citizen ˈsɪtɪzən B
 ürger ˈsʌmθɪŋ etw. als etw. ansehen/betrachten jdn. unterscheiden
69
 armistice ˈɑːmɪstɪs W
 affenruhe 4
 to found sth tə faʊnd ˈsʌmθɪŋ e
 tw. 21
 Blackjack ˈblækdʒæk Blackjack (Kartenspiel)
70
 demilitarized zone (DMZ) ˌdiːˈmɪlɪtəraɪzd zəʊn gründen 22
 score skɔː(r) P
 unktzahl
ˌdiː em ˈziː e
 ntmilitarisierte Zone 5
 significant sɪɡˈnɪfɪkənt b
 edeutend 23
 sinister ˈsɪnɪstə(r) fi
 nster, unheimlich
71
 parallel ˈpærəlel B
 reitengrad 6
 instrumental in sth ˌɪnstrʊˈmentl ɪn ˈsʌmθɪŋ 24
 fusion ˈfjuːʒn V
 erschmelzung, Fusion
72
 technically ˈteknɪkli e
 igentlich, technisch maßgeblich an etw. beteiligt 25
 subculture ˈsʌbkʌltʃə(r) S
 ubkultur
gesehen 7
 to draw on sth tə drɔː ɒn ˈsʌmθɪŋ s ich
73
 to remain at war tə rɪˈmeɪn ət wɔː(r) s ich im einer S. bedienen
Krieg befinden 8
 eclectic ɪˈklektɪk v
 ielschichtig, eklektisch
74
 uneasy ʌnˈiːzi unsicher, unbehaglich 9
 choreographed ˈkɒriəɡrɑːft
75
 to prevail tə prɪˈveɪl ( vor)herrschen choreographiert
76
 occasionally əˈkeɪʒnəli g
 elegentlich, 10
 to switch sth tə swɪtʃ ˈsʌmθɪŋ e
 tw.
vereinzelt wechseln
77
 to prod sb tə prɒd ˈsʌmbədi jdn. anstupsen, 11
 lead vocal liːd ˈvəʊkl L
 ead-Gesang,
stoßen Hauptgesang
78
 missile ˈmɪsaɪl Rakete 12
 to pass from sb to sb tə pɑːs frəm
79
 sightseeing ˈsaɪtsiːɪŋ B
 esichtigung von ˈsʌmbədi tə ˈsʌmbədi v
 on jdm. zu
Sehenswürdigkeiten jdm. übergehen
80
 despite dɪˈspaɪt trotz 13
 urban streetwear ˈɜːbən
81
 troubled past ˈtrʌbld pɑːst b
 ewegte/ ˈstriːtweə(r) s tädtische
turbulente Vergangenheit Straßenbekleidung
82
 nervy ˈnɜːvi unsicher, nervös 14
 combined with sth kəmˈbaɪnd
83
 to prosper tǝ ˈprɒspə(r) b
 lühen, florieren wɪð ˈsʌmθɪŋ verbunden mit
84
 megacity ˈmeɡəsɪti M
 etropole, Megastadt etw.
85
 district ˈdɪstrɪkt V
 iertel, Stadtteil 15
 trashy ˈtræʃi k
 itschig, billig
86
 skyscraper ˈskaɪskreɪpə(r) W
 olkenkratzer 16
 bling blɪŋ K
 lunker
87
 shopaholic ˌʃɒpəˈhɒlɪk Einkaufssüchtiger, 17
 to develop sb as X tə dɪˈveləp
kaufsüchtig

2NE1

60
TRAVEL

of shopping malls88 selling all the designer


brands89 and consumer goods90, as well as
are totally contrived26 and manufac- of factory working38, members could brightly lit91 night markets and street-food
tured, some would say27 controlled and be instantly39 dismissed40 and blacklist- stalls92.
manipulated. They have no say in28 ed from41 working for other agencies. A must for many foodies93 is94 a visit to
the content29, and so-called ‘training In 2017, the South Korea Fair Trade42 the Noryangjin Fish Market, where you
periods’ can involve band members Commission43 passed laws44 to protect will find almost every aquatic95 creature96
being locked in a house and forced trainee45 idols from unfair terms46 and on the planet. An enormous97 new exten-
to rehearse30 repeatedly31. There have working conditions47. sion98 to the market has a second floor full
also been accusations of32 exploita- Nonetheless48, K-pop is turning into49 a of restaurants. You go downstairs99, choose
tive33 contracts that some argue34 are global phenomenon50 popular not only your fish, usually alive, have it killed100 on
tantamount to35 modern-day36 slavery37. in nearby Japan but also catching on51 the spot101 and take it upstairs to eat, typ-
Not so long ago, like the early days in America. ically raw102 (known as hwae). That’s as
fresh as it comes103, but maybe not for the
26
 contrived kənˈtraɪvd a
 rrangiert, gestellt 39
 instantly ˈɪnstəntli s ofort squeamish104. Another delicacy105 that might
27
 some would say... səm wʊd ˈseɪ m
 an 40
 to dismiss sb tə dɪzˈmɪs ˈsʌmbədi jdn. challenge106 the sensibilities107 of even the
könnte sagen, ... entlassen most adventurous108 taste hunter is dog - do
28
 to have no say in sth tə həv nəʊ ˈseɪ ɪn 41
 to blacklist sb from doing sth tə ˈblæklɪst Koreans really eat dog? (See doggy bag109).
ˈsʌmθɪŋ bei etw. nichts zu sagen haben ˈsʌmbədi frəm ˈduːɪŋ ˈsʌmθɪŋ jdn. auf die For some more palatable110 options, you
29
 content ˈkɒntent I nhalt schwarze Liste von etw. setzen
30
 to rehearse tə rɪˈhɜːs p
 roben 42
 fair trade feə(r) treɪd f airer Handel 88
 shopping mall ˈʃɒpɪŋ mɔːl Einkaufszentrum
31
 repeatedly rɪˈpiːtɪdli immer wieder 43
 commission kəˈmɪʃn K
 ommission 89
 designer brand dɪˈzaɪnə(r) brænd
32
 accusation of sth ˌækjuˈzeɪʃn əv ˈsʌmθɪŋ 44
 to pass a law tə pɑːs ə lɔː e
 in Gesetz Designermarke
Vorwurf von etw. verabschieden 90
 consumer goods kənˈsjuːmə(r) ɡʊdz
33
 exploitative ɪkˈsplɔɪtətɪv a
 usbeuterisch 45
 trainee treɪˈniː Praktikant, Azubi Konsumgüter
34
 some argue... səm ˈɑːɡjuː m
 anche 46
 terms tɜːmz B
 edingungen 91
 brightly lit ˈbraɪtli lɪt h
 ell erleuchtet
behaupten/argumentieren, ... 47
 working conditions ˈwɜːkɪŋ kənˈdɪʃnz 92
 stall stɔːl V
 erkaufsstand
35
 tantamount to sth ˈtæntəmaʊnt tə ˈsʌmθɪŋ Arbeitskonditionen 93
 foodie ˈfuːdi Feinschmecker
gleichbedeutend mit etw. 48
 nonetheless ˌnʌnðəˈles n
 ichtsdestotrotz 94
 sth is a must ˈsʌmθɪŋ ɪz ə mʌst e
 tw. ist ein
36
 modern-day ˈmɒdn deɪ modern, von heute 49
 to turn into sth tə tɜːn ˈɪntə ˈsʌmθɪŋ ( sich) Muss
37
 slavery ˈsleɪv(ə)ri S
 klaverei in etw. verwandeln 95
 aquatic əˈkwætɪk W
 asser-
38
 factory working ˈfæktəri ˈwɜːkɪŋ 50
 phenomenon fɪˈnɒmɪnən Phänomen 96
 creature ˈkriːtʃə(r) K
 reatur, Wesen
Fabrikarbeit 51
 to catch on somewhere tə kætʃ ɒn 97
 enormous ɪˈnɔːməs r iesig, enorm
ˈsʌmweə(r) irgendwo ankommen 98
 extension ɪkˈstenʃn E
 rweiterung
99
 downstairs ˌdaʊnˈsteəz n
 ach unten, die
Treppe runter
100
 to have sth killed tə həv ˈsʌmθɪŋ kɪld e
 tw.
töten lassen
101
 on the spot ɒn ðə spɒt v
 or Ort
102
 raw rɔː r oh
103
 as X as it comes əz əz ɪt kʌmz s o X wie
möglich
104
 squeamish ˈskwiːmɪʃt e
 mpfindlich, zart
besaitet
105
 delicacy ˈdelɪkəsi D
 elikatesse
106
 to challenge tə ˈtʃælɪndʒ h
 erausfordern
107
 sensibility ˌsensəˈbɪlɪti 
Einfühlungsvermögen
108
 adventurous ədˈventʃərəs k
 ühn,
abenteuerlich
109
 doggy bag ˈdɒɡi bæɡ Tüte für die Reste einer
Mahlzeit
110
 palatable ˈpælətəbl s chmackhaft,
wohlschmeckend

61
TRAVEL

could try japchae (stir-fried111 noodles112), For something further afield158, you could many species167 of flora and fauna. There
traditional Korean noodles with stir-fried catch a ferry159 (or a flight from Seoul) to are plenty of options for the energetic, out-
sweet potato, thinly113 shredded114 vegeta- the verdant160 island of Jeju, which is pop- door type168 in the form of hiking tours and
bles, beef, soy sauce and sugar. A ubiq- ular with161 hikers162. bicycle hire169. You have to go 600 me-
uitous115 dish is samgyeopsal, which con- On the eastern coast further north, about tres up to go down if you want to visit
sists of116 grilled117 slices118 of pork belly119 50 km from the demilitarised zone, you Geumganggul Cave, which was once a
dipped in120 salt, pepper and sesame seed will come to the beach and fishing town place of worship170. For those feeling lazy
oil121, wrapped in122 lettuce with grilled slic- of Sokcho, which also serves as163 the gate- but with a head for heights171, there is the
es of garlic, shredded green onions and way164 to the Seoraksan National Park 15 Seoraksan Cable Car172, which goes up to
kimchi123. To give you a little lift124 for sight- km inland. The park, which is a UNESCO the ruins of Gwongeumseong Fortress173
seeing, how about some samgye-tang (gin- Biosphere165 Protection site166, is home to from where you can enjoy views across the
seng125 chicken soup)?
In this energetic metropolis126, there are 111
 stir-fried stɜː(r) fraɪd g
 ebraten, frittiert 143
 to be short of sth tə bi ʃɔːt əv ˈsʌmθɪŋ v
 on
plenty of examples of modern architecture, 112
 noodles ˈnuːdlz Nudeln etw. zu wenig haben
such as the Seoul City Hall127 made of glass 113
 thinly ˈθɪnli d
 ünn 144
 death-defying deθ dɪˈfaɪɪŋ todesverachtend,
and steel, looking like a tsunami wall of 114
 to shred sth tə ʃred ˈsʌmθɪŋ etw. hobeln, unerschrocken
water, the Olympic Park built in 1988 and raspeln 145
 ear-splitting ˈɪəˈsplɪtɪŋ o
 hrenbetäubend,
the Tangent128, the headquarters129 building 115
 ubiquitous juːˈbɪkwɪtəs a
 llgegenwärtig markerschütternd
of Hyundai, designed by world-renowned130 116
 to consist of sth tə kənˈsɪst əv ˈsʌmθɪŋ a
 us 146
 acrobatic ˌækrəˈbætɪk a
 krobatisch
architect Daniel Libeskind. For a breath- etw. bestehen 147
 martial arts display ˈmɑːʃl ɑːts dɪˈspleɪ
taking131 panoramic view132 of the city, climb 117
 grilled ɡrɪld gegrillt Kampfkunstshow
to the N Seoul tower (236 metres), perched 118
 slice slaɪs S
 cheibe 148
 vigorous ˈvɪɡərəs e
 nergisch, kraftvoll
on top of133 the city’s guardian134 mountain, 119
 pork belly pɔːk ˈbeli Schweinebauch 149
 drumming ˈdrʌmɪŋ T
 rommeln
Namsan. 120
 dipped in sth dɪpt ɪn ˈsʌmθɪŋ in etw. 150
 K-pop keɪ pɒp K
 -Pop (koreanische Popmusik)
You will also find the more tradition- getaucht, getunkt 151
 band bænd Band, Musikband
al attractions such as five grand palaces135, 121
 sesame seed oil ˈsesəmi siːd ɔɪl S
 esamöl 152
 all aboard...! ɔːl əˈbɔːd alle an Bord!
including Changdeokgung, the nightly illu- 122
 wrapped in sth ræpt ɪn ˈsʌmθɪŋ e
 ingewickelt 153
 sth would be a shame ˈsʌmθɪŋ wʊd bi ə ʃeɪm
minated136 Deoksugung and the Buddhist137 in etw. etw. wäre schade/eine Schande
temple138 Bongeunsa, which keeps a watch- 123
 kimchi ˈkɪmtʃi K
 imchi (fermentiertes 154
 to exceed tu ɪkˈsiːd ü
 bertreffen, übersteigen
ful eye over139 the corporate high-rise140 con- Gemüse) 155
 chilled out tʃɪld aʊt g
 echillt, entspannt
structions opposite141. 124
 to give sb a lift tə ɡɪv ˈsʌmbədi ə lɪft jdm. 156
 pleasant ˈpleznt a
 ngenehm
For entertainment 142, you won’t be Auftrieb geben 157
 unspoiled ʌnˈspɔɪld unberührt
short of143 death-defying144 and sometimes 125
 ginseng ˈdʒɪnseŋ G
 inseng 158
 further afield ˈfɜːðə(r) əˈfiːld w
 eiter weg
ear-splitting145 attractions. Expect to see ac- 126
 metropolis məˈtrɒpəlɪs G
 roßstadt, Metropole 159
 ferry ˈferi F
 ähre
robatic146 and martial arts displays147 and 127
 city hall ˈsɪti hɔːl R
 athaus 160
 verdant ˈvɜːdnt grün, fruchtbar
traditional, very vigorous148 Korean drum- 128
 tangent ˈtændʒənt T
 angente 161
 to be popular with sb tə bi ˈpɒpjʊlə(r) wɪð
ming149. You might even catch a K-pop150 129
 headquarters hedˈkwɔːtəz H
 auptsitz, Zentrale ˈsʌmbədi beliebt sein bei jdm.
band151. (See box). 130
 world-renowned wɜːld rɪˈnaʊnd w
 eltberühmt 162
 hiker ˈhaɪkə(r) W
 anderer, Wanderfreund
131
 breathtaking ˈbreθteɪkɪŋ a
 temberaubend 163
 to serve as sth tə sɜːv əz ˈsʌmθɪŋ a
 ls etw.
132
 panoramic view ˌpænəˈræmɪk vjuː dienen
All Aboard152 the Korea Panoramablick 164
 gateway ˈɡeɪtweɪ T
 or
Train eXpress 133
 perched on top of sth pɜːtʃt ɒn tɒp əv ˈsʌmθɪŋ 165
 biosphere ˈbaɪəʊsfɪə(r) L
 ebensraum,
auf der Spitze von etw. niedergelassen Biosphäre
It would be a shame153 to come this 134
 guardian ˈɡɑːdɪən Beschützer 166
 site saɪt S
 tätte, Ort
far and not see other parts of this beauti- 135
 grand palace ɡrænd ˈpælɪs G
 roßpalast 167
 species ˈspiːʃiːz Spezies, Gattung, Art
ful country, and this is made possible by 136
 illuminated ɪˈluːmɪneɪtɪd b
 eleuchtet 168
 outdoor type ˈaʊtdɔː(r) taɪp N
 aturliebhaber,
South Korea’s high-speed rail network 137
 Buddhist ˈbʊdɪst b
 uddhistisch, Buddhist Outdoor-Typ
with trains exceeding154 speeds of 300 km 138
 temple ˈtempl Tempel 169
 hire ˈhaɪə(r) A
 usleihe, Verleih
per hour. 139
 to keep a watchful eye over sb tə kiːp ə 170
 a place of worship ə ˈpleɪs əv ˈwɜːʃɪp
In the south, you can visit the country’s ˈwɒtʃfəl aɪ ˈəʊvə(r) ˈsʌmbədi e
 in wachsames Kultstätte, Andachtsstätte
second city, Busan. It is rather more chilled Auge auf jdn. haben 171
 (to have) a head for heights tə həv ə hed fə(r)
out155 than the capital and has a pleasant156 140
 high-rise haɪ raɪz vielgeschossig, Hochhaus- haɪts schwindelfrei sein
beach area. Not far from Busan is the 141
 opposite ˈɒpəzɪt g
 egenüber 172
 cable car ˈkeɪbl kaː(r) S
 eilbahn
small, unspoiled157 island of Saryangdo. 142
 entertainment ˌentəˈteɪnmənt U
 nterhaltung 173
 fortress ˈfɔːtrəs F
 estung, Burg

62 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


TRAVEL

forested174, mountain landscape175.


While you are in the neighbourhood, for
a tour with a difference176 you can visit the Doggy Bag 4
 to be on the menu tə bi ɒn ðə ˈmenjuː a
 uf
DMZ, where you can get a rare177 glimpse178 der Speisekarte stehen
of North Korea from the Ganghwa Peace Do Koreans really eat dog or is it just 5
 South East Asia saʊθ iːst ˈeɪdʒə
Observatory 179 and watch the North a myth1? The reality is that, as chal- Südostasien
Koreans watching the South Koreans lenging to the Western mindset2 as it 6
 to end up somewhere tu end ʌp ˈsʌmweə(r)
watching the North Koreans. Spookier180 may be, man’s best friend3 has been on irgendwo enden
still is a guided tour181 of the ominously182 the menu4 in Korea and other parts of 7
 breed briːd Rasse, Zucht, Sorte
named Third Infiltration Tunnel built un- South East Asia5 for centuries. It is esti- 8
 loveable ˈlʌvəbl liebenswürdig
der the demilitarised zone by North Korea mated that as many as 2.5 million dogs 9
 gregarious ɡrɪˈɡeərɪəs g
 esellig
to launch surprise attacks183. You will be is- are raised on farms each year, over 10
 clear-cut klɪə(r) ˈkʌt d
 eutlich, eindeutig
sued with184 a hard hat185 to creep186, stoop- half of which end up6 on the dinner 11
 to reject sth tə rɪˈdʒekt ˈsʌmθɪŋ e
 tw.
ing187 through the 70-metre-deep, 265-me- plate. Breeds7 used include the love- ablehnen
tre-long tunnel, but be warned188, this is able8 Labrador and gregarious9 Golden 12
 custom ˈkʌstəm S
 itte, Brauch
not an excursion189 for the claustrophobic190. Retriever. 13
 survey ˈsɜːveɪ U
 mfrage, Studie
For something less challenging191 but But it is not so clear-cut10. Many young- 14
 to reveal tə rɪˈviːl o
 ffenbaren, aufdecken
equally fascinating, the city Jeonju, in the er Koreans are rejecting11 the custom12 15
 to disapprove of doing sth tə
south-west of the country, offers a unique192 and a 2018 survey13 revealed14 that 70 ˌdɪsəˈpruːv əv ˈduːɪŋ ˈsʌmθɪŋ nicht damit
insight into193 more distant194 history and ar- percent of South Koreans disapprove einverstanden sein, etw. zu tun
chitecture. Here you can visit a Hanok vil- of15 eating dog and 48 percent have 16
 to pass on sth tə pɑːs ɒn ˈsʌmθɪŋ auf
lage195 containing over 800 distinctive196, tra- never tried it. If you want to etw. verzichten
ditional homes. You will feel like you have be sure to avoid it, pass on16 17
 aka (also known as) ˌeɪ
gone back in time197. If that doesn’t capture a meal called bosintang, keɪ ˈeɪ ˈɔːlsəʊ nǝʊn ǝz a
 lias,
your imagination198, you can head199 to the aka17 dog stew18. auch bekannt als
nearby Maisan Provincial Park. Maisan 18
 stew stjuː E
 intopf
means ‘Horse Ear Mountain’ and refers 1
 myth mɪθ Mythos
to two rocky peaks200 that jut out201 of the 2
 mindset ˈmaɪndset
landscape. The east peak, at 678 metres, Denkweise
is Sutmai-san and considered male, while 3
 man’s best friend mænz
the west peak, Ammai-san, at 685 metres, best ˈfrend d
 es Menschen
is female202. At the base of the female ear bester Freund
is a temple Tapsa, which is home to a sur-
real203 sculptural204 garden of over 100 con-
ical205 pagodas206 piled up207 single-handed- 184
 to issue sb with sth tu ˈɪʃuː ˈsʌmbədi wɪð ˈsʌmbədɪz ɪˌmædʒɪˈneɪʃn jdn. begeistern
ly208 by the Buddhist hermit209 layman210, Yi ˈsʌmθɪŋ jdn. mit etw. ausstatten 199
 to head somewhere tə hæd ˈsʌmweə(r)
Gap Yong, from when he was 25 years old 185
 hard hat hɑːd hæt Schutzhelm irgendwohin aufbrechen
to his death (1860–1957). That’s what you 186
 to creep tə kriːp k
 riechen 200
 peak piːk Spitze, Gipfel
call a labour of love211. 187
 stooping ˈstuːpɪŋ g
 ebeugt 201
 to jut out tə dʒʌt ˈaʊt 
188
 be warned! bi wɔːnd s ei gewarnt! hervorragen
189
 excursion ɪkˈskɜːʃn A
 usflug 202
 female ˈfiːmeɪl w
 eiblich, Frau
174
 forested ˈfɒrɪstɪd b
 ewaldet 190
 claustrophobic ˌklɔːstrəˈfəʊbɪk 203
 surreal səˈriːəl s urreal
175
 landscape ˈlændskeɪp L
 andschaft klaustrophobisch 204
 sculptural ˈskʌlptʃərəl S
 kulpturen-
176
 X with a difference wɪð ǝ ˈdɪfrəns X
 der etw. 191
 challenging ˈtʃæləndʒɪŋ a
 nspruchsvoll 205
 conical ˈkɒnɪkl k
 onisch, 
anderen Art 192
 unique juˈniːk e
 inzigartig, einmalig kegelförmig
177
 rare reə(r) s elten 193
 insight into sth ˈɪnsaɪt ˈɪntə ˈsʌmθɪŋ E
 inblick 206
 pagoda pəˈɡəʊdə P
 agode
178
 glimpse ɡlɪmps Blick in etw. 207
 to pile sth up tə paɪl ˈsʌmθɪŋ ʌp etw.
179
 observatory əbˈzɜːvətri O
 bservatorium 194
 distant ˈdɪstənt e
 ntfernt auftürmen
180
 spooky ˈspuːki gruselig, unheimlich 195
 village ˈvɪlɪdʒ D
 orf 208
 single-handedly ˌsɪŋɡl ˈhændɪdli 
181
 guided tour ˈɡaɪdɪd tʊə(r) g
 eführte/begleitete 196
 distinctive dɪˈstɪŋktɪv c harakteristisch, eigenhändig
Tour markant 209
 hermit ˈhɜːmɪt E
 insiedler, Eremit
182
 ominously ˈɒmɪnəsli ominös, unheilvoll 197
 to go back in time tə ɡəʊ ˈbæk ɪn ˈtaɪm in der 210
 layman ˈleɪmən L
 aie
183
 to launch surprise attacks tə lɔːntʃ səˈpraɪz Zeit zurückgehen 211
 a labour of love ə ˈleɪbə(r) əv ˈlʌv
əˈtæks Ü
 berraschungsangriffe starten 198
 to capture sb’s imagination tə ˈkæptʃə Herzensangelegenheit

63
TRAVEL

That’s just a whistle-stop212 tour of this South Korea - Confucian1


remarkable213 country with a troubled past Capitalism
but a bright future ahead. Traditional and
futuristic214, war and peace, city and land- South Korea is one of the Asian tiger2 econ-
scape, South Korea offers an incredible omies, which since the 1960s has enjoyed
choice of contrasting215 experiences. You spectacular3 growth and modernisation of
will need to spend some time planning the country. This has slowed down4 in re-
your journey to get the best out of it216, but cent years, but the country still remains5 a
it is sure to leave you with indelible217 mem- force to be reckoned with6. Its GDP7 runs8
ories and ringing in your ears218. about USD 3 tln per annum9. Much of
this is driven by exports, with its two big-
gest trading partners10 being China and the
212
 whistle-stop ˈwɪsl stɒp K
 urztrip, 216
 to get the best out of sth tə ɡet ðə best ˈaʊt United States respectively11. That said, it
Kurzaufenthalt əv ˈsʌmθɪŋ d
 as Beste aus etw. herausholen has 16 trade agreements12, enabling it to13
213
 remarkable rɪˈmɑːkəbl bemerkenswert 217
 indelible ɪnˈdeləbl unauslöschlich access business with three-quarters14 of the
214
 futuristic ˌfjuːtʃəˈrɪstɪk f uturistisch 218
 ringing in sb’s ears ˈrɪŋɪŋ ɪn ˈsʌmbədɪz ɪəz world market. Key industries15 include the
215
 contrasting kənˈtrɑːstɪŋ g
 egensätzlich Klingeln in den Ohren production of semiconductors16, technolo-
gy, telecommunications, petrochemicals17,
vehicles18 and car parts, ships, electronics,
steel and plastic. This is supported by ef-
ficient19 infrastructure and the highest in-
Vivid Verbs ternet coverage20, usage as a proportion21
of the population (92 percent) and con-
Match the verbs from the text with the correct definitions. nection speed in the world. It also has a

1
 Confucian kənˈfjuːʃn konfuzianisch
1 Bless A Cause something to happen 2
 Asian tiger ˈeɪʃn ˈtaɪɡə(r) a
 siatischer Tigerstaat
3
 spectacular spekˈtækjələ(r) s pektakulär
Push or motivate somebody to do
2 Top out B 4
 to slow down tǝ sləʊ daʊn ( sich) verlangsamen
something
Have something special or 5
 to remain tə rɪˈmeɪn b
 leiben
3 Stretch C
cherished1 6
 a force to be reckoned with ə fɔːs tə bi ˈrekənd

4 Split D Protrude2, stick out3 wɪð eine ernstzunehmende Macht


7
 GDP (gross domestic product) ˌdʒiː diː ˈpiː ɡrəʊs
5 Trigger E Move slowly, often out of sight dəˈmestɪk ˈprɒdʌkt B
 IP (Bruttoinlandsprodukt)
8
 to run X tə rʌn X
 betragen, sich auf X
6 Prod F Expand4, become wider belaufen
9
 per annum pər ˈænəm p
 ro Jahr
7 Exceed G Reach a maximum limit 10
 trading partner ˈtreɪdɪŋ ˈpɑːtnə(r)
Be greater in size or another Handelspartner
8 Creep H
measurement5 11
 respectively rɪˈspektɪvli b
 eziehungsweise
9 Jut I Divide6 something into parts 12
 trade agreement treɪd əˈɡriːmənt
Handelsabkommen
1
 cherished ˈtʃerɪʃt g
 eschätzt, gepflegt 13
 to enable sb to do sth tu ɪˈneɪbl ˈsʌmbədi tə du
2
 to protrude tə prəˈtruːd h
 erausragen, hervorragen ˈsʌmθɪŋ jdm. ermöglichen, etw. zu tun
3
 to stick out tə stɪk aʊt h
 erausragen, hervorragen, herausstechen 14
 three-quarters θriː ˈkwɔːtəz d
 rei Viertel
4
 to expand tu ɪkˈspænd expandieren, (sich) ausbreiten 15
 industry ˈɪndəstri I ndustrie
5
 measurement ˈmeʒəmənt M
 aß 16
 semiconductor ˌsemɪkənˈdʌktə(r) H
 albleiter
6
 to divide sth tə dɪˈvaɪd ˈsʌmθɪŋ etw. teilen 17
 petrochemicals ˌpetrəʊˈkemɪklz
petrochemische Produkte
18
 vehicle ˈviːəkl F
 ahrzeug
Answers: 19
 efficient ɪˈfɪʃnt e
 ffizient
7. H, 8. E, 9. D 20
 coverage ˈkʌvərɪdʒ A
 bdeckung, 
Reichweite
1. C, 2. G, 3. F, 4. I, 5. A, 6. B,

21
 proportion prəˈpɔːʃn Anteil, Quote

64 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


TRAVEL

hard-working22 and highly educated work-


force23. Can foreigners partake of24 this
bounty25; or is it a closed shop26?
In the World Bank’s Doing Business
rankings, South Korea comes in at27 a
more-than-respectable28 5th place over-
all29. (Interestingly, two countries above
it are fellow30 tigers, Singapore and Hong
Kong). The best-scoring31 areas are sec-
ond in the world for getting electricity32
and, reassuringly33, enforcing34 contracts.
Setting up35 a business doesn’t take too
long36, but you will need local assistance
to navigate37 some of the quirkier38 aspects,
such as obtaining a company seal39 at a
seal-maker’s40 shop. Tax rates41 are incre-
mental42, starting at a business-friendly43
10 percent for profits44 up to KRW 200
mln (approx45. USD 171,000). A 20-percent
rate will be charged on46 net income47 up to
KRW 20 bln, with a top rate of 25 percent
on income over KRW 300 bln. If that were million within a three-hour flight56 radius57. a friend65 first and a client second.”
not enough to tempt48 you, the government As well as being totally switched-on58, While many European countries are creak-
offers a range of direct investment incen- this is a culture steeped in59 tradition, and ing under66 the weight of public debt67 and
tives49, free trade zones50 and tax breaks51 as you will need not only to become familiar struggling to68 rekindle69 their economies,
well as pleasant residential52 areas. Its lo- with60 business etiquette61 but also get into South Korea looks to be a golden opportu-
cation makes it the ideal hub53 to service54 the important Confucian philosophy. This nity70 to form a lucrative business in a wel-
the wider Asia-Pacific Rim55. There are more is typified62 by mutual respect63, win-win coming71 environment.
than 60 cities with populations of over one agreements and the Korean saying64, “make JS

22
 hard-working hɑːd ˈwɜːkɪŋ arbeitsam 40
 X-maker ˈmeɪkə(r) X
 -Hersteller 59
 steeped in sth stiːpt ɪn ˈsʌmθɪŋ v
 on etw.
23
 workforce ˈwɜːkfɔːs Arbeitskräfte, 41
 tax rate tæks reɪt S
 teuersatz erfüllt/durchdrungen
Arbeiterschaft 42
 incremental ˌɪŋkrəˈmentl a
 bgestuft, 60
 to become familiar with sth tə bɪˈkʌm fəˈmɪlɪə
24
 to partake of sth tə pɑːˈteɪk əv ˈsʌmθɪŋ a
 n etw. zunehmend wɪð ˈsʌmθɪŋ sich mit etw. vertraut machen
teilnehmen/partizipieren 43
 X-friendly ˈfrendli X
 -freundlich 61
 etiquette ˈetɪket B
 enimmregeln, Etikette
25
 bounty ˈbaʊnti h
 ier: Fülle 44
 profits ˈprɒfɪts G
 ewinne 62
 to typify sth tə ˈtɪpɪfaɪ ˈsʌmθɪŋ b
 ezeichnend
26
 a closed shop ə kləʊzd ʃɒp g
 eschlossene 45
 approximately əˈprɒksɪmətli u
 ngefähr für etw. sein
Gesellschaft 46
 to charge sth on sth tə tʃɑːdʒ ˈsʌmθɪŋ ɒn 63
 mutual respect ˈmjuːtʃʊəl rɪˈspekt
27
 to come in at X tə kʌm ɪn ət d
 en X Platz ˈsʌmθɪŋ etw. für etw. berechnen/verlangen gegenseitiger Respekt
belegen 47
 net income net ˈɪŋkʌm N
 ettogewinn 64
 saying ˈseɪɪŋ S
 prichwort
28
 respectable rɪˈspektəbk a
 chtbar 48
 to tempt sb tə tempt ˈsʌmbədi jdn. locken, in 65
 to make a friend tə ˈmeɪk ə ˈfrend eine
29
 overall ˌəʊvəˈrɔːl insgesamt Versuchung führen Freundschaft schließen
30
 fellow X ˈfeləʊ X
 -Kollegen 49
 incentive ɪnˈsentɪv A
 nreiz, Bonus 66
 to creak under sth tə kriːk ˈʌndə(r) ˈsʌmθɪŋ
31
 to score tə skɔː(r) p
 unkten 50
 free trade zone friː treɪd zəʊn  unter etw. ächzen
32
 electricity ɪˌlekˈtrɪsəti E
 lektrizität Freihandelszone 67
 public debt ˈpʌblɪk det 
33
 reassuringly ˌriːəˈʃʊərɪŋli b
 eruhigend 51
 tax break tæks breɪk Steuererleichterung Staatsverschuldung
34
 to enforce sth tu ɪnˈfɔːs ˈsʌmθɪŋ etw. Geltung 52
 residential rezɪˈdenʃəl W
 ohn- 68
 to struggle to do sth tə ˈstrʌɡl tə du ˈsʌmθɪŋ
verschaffen 53
 hub hʌb Zentrum Schwierigkeiten haben, etw. zu tun
35
 to set sth up tə set ˈsʌmθɪŋ ʌp e
 tw. gründen 54
 to service sth tə ˈsɜːvɪs ˈsʌmθɪŋ e
 tw. bedienen 69
 to rekindle sth tə ˌriːˈkɪndl ˈsʌmθɪŋ etw.
36
 to take long tə teɪk lɒŋ lange dauern 55
 Asia-Pacific Rim ˈeɪdʒə pəˈsɪfɪk rɪm A
 siatisch- wiederaufleben lassen, 
37
 to navigate sth tə ˈnævɪɡeɪt ˈsʌmθɪŋ e
 tw. pazifischer Raum/Ring wiedererwecken
steuern, lenken 56
 flight flaɪt F
 lug 70
 golden opportunity ˈɡəʊldən ˌɒpəˈtjuːnɪti
38
 quirky kwɜːki e
 igenartig, skurril 57
 radius ˈreɪdiəs R
 adius einmalige Gelegenheit
39
 seal siːl S
 iegel 58
 switched-on swɪtʃt ɒn e
 ingeschaltet, online 71
 welcoming ˈwelkəmɪŋ e
 inladend

65
MANAGING PEOPLE

David Burkus -
Devil’s Advocate

BUSINESS-ENGLISH-MAGAZIN.DE
1 ZUGANGSCODE

DOWNLOAD QR CODE SCANNER:


COLORFULMEDIA.DE/SCANNER
rya

ODER HÖR ES

David Burkus is a big man making equally2 large waves3 in the


DIR AN AUF:

world of consultancy4, business writing and public speaking5.


From networking6 to creativity7 and team motivation, he claims
to have all the answers. Janet Sandford listens up8. This better be good9.

O
ur featured10 guru seems to
have been born an adult key-
note speaker11, for12 none of
his publicity13 material men-
tions a place of birth or childhood. If
14

you judge the book by the cover15, you


might expect to find this tall man of heavy
build 16 and direct speech 17 in the army
or an American football team - but you
would be wrong. He is a former18 busi-
ness school professor with a master’s de-
gree19 in Organisational Psychology from
the University of Oklahoma and a doctor-
ate20 in Strategic Leadership from Regent
University, Virginia. His consultancy cli-
ent list includes Google, Stryker, Fidelity,
Viacom and the US Naval Academy21. He is
ranked as a thought leader22 in Thinkers50
and regularly featured in Harvard Business
Review, Bloomberg, USA Today, CNN,
BBC and Financial Times. His YouTube
and TED Talk videos attract23 thousands

1
 devil’s advocate ˈdevəlz ˈædvəkət d
 es Teufels
Advokat David Burkus
2
 equally ˈiːkwəli g
 leichermaßen
3
 to make waves tə meɪk weɪvz ( hohe) Wellen Hoffentlich ist es gut! 16
 of heavy build əv ˈhevi bɪld v
 on kräftiger
schlagen 10
 featured ˈfiːtʃəd p
 räsentiert, gezeigt, Statur
4
 consultancy kənˈsʌltənsi vorgestellt 17
 direct speech dɪˈrekt spiːtʃ D
 irektansprache
Beratungsunternehmen 11
 keynote speaker ˈkiːnəʊt ˈspiːkə(r) H
 auptredner 18
 former ˈfɔːmə(r) e
 hemaliger, früherer
5
 public speaking ˈpʌblɪk ˈspiːkɪŋ öffentliches 12
 for fǝ(r) w
 eil, da 19
 master’s degree ˈmɑːstəz dɪɡriː
Reden 13
 publicity pʌbˈlɪsɪti W
 erbung Masterabschluss
6
 networking ˈnetwɜːkɪŋ V
 ernetzung, 14
 to mention sth tə ˈmenʃn ˈsʌmθɪŋ e
 tw. 20
 doctorate ˈdɒktərət D
 oktortitel
Networking erwähnen 21
 naval academy ˈneɪvl əˈkædəmi Marineakademie
7
 creativity ˌkriːeɪˈtɪvəti K
 reativität 15
 to judge the book by the cover tə dʒʌdʒ ðə 22
 thought leader ˈθɔːt ˈliːdə(r) V
 ordenker
8
 to listen up tə ˈlɪsn ʌp z uhören bʊk baɪ ðə ˈkʌvə(r) d
 as Buch nach seinem 23
 to attract sb tu əˈtrækt ˈsʌmbədi jdn. fesseln,
9
 this better be good! ðɪs ˈbetə(r) bi gʊd Einband beurteilen anziehen

66 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


MANAGINGIN
PEOPLE
BRIEF

of hits24 - oh yes, and he has written four Brainstorming Myth. In short39, he chal- they should be ripping it up64 and starting
bestsellers in the last seven years. So what lenges40 the romantic image of an arty41 per- afresh65. In keeping with66 an agile67 philos-
is all the noise about? son in a toga playing the harp42 and looking ophy and worker autonomy68, he is also
to the clouds for43 inspiration. Coming back happy to tear up69 job descriptions70 and
down to earth, he believes creativity is not have staff71 work on team-based projects
A walk through the library about momentary flashes of44 intellectual - do we really need managers? He sees hi-
revelation45 but an ongoing46, often scientif- erarchies72 as a product of the first indus-
Perhaps the easiest way to get an insight ic47, process that everybody is equally ca- trial revolution73, unsuitable for74 knowledge
into25 his thinking is to take a chronological26 pable of48 pursuing49. work. Speaking of the team, he proposes
walk through his catalogue27 of bestsellers: involving them in the recruitment of would-
2013 - The Myths28 of Creativity: Quote: “Creativity is a team sport.” be75 peers76 and choosing their own work-
The Truth About How Innovative space77 - so expect to see walls go up in
Companies and People Generate Great 2016 - Under New Management: How the open-plan office. He believes in mini-
Ideas. Leading Organizations Are Upending50 mising rules and trusting people to do the
All companies, and many individu- Business as Usual51. right thing78:
als29, crave creativity but feel they simply Here, David Burkus takes another swipe
don’t have what it takes to30 come up with31 at52 assumptions53, myths, traditions and Quote: “There is also no clothing poli-
genius32 ideas. After all, we can’t all be so-called54 best practices. He asks why cy at Netflix, but no one comes to work
Leonardo da Vinci, Einstein or one of the companies insist on55, among other things, naked.”
more recent deities, Steve Jobs and Elon open-plan offices56 that everybody hates
Musk. Poppycock33, argues34 Burkus, as he and time-consuming57 review58 schemes59 What about the bad apples79, the 10
sets out to35 bust36 what he describes as 10 that workers and managers alike60 think percent of workers who are always neg-
common myths, including: the Eureka37 suck 61. Answer: Because they are try- ative and drag the mood80 down81? Should
Myth; the Lone38 Creator Myth; and The ing to upgrade62 the old rule book63 when we look for imaginative82 ways to engage83

24
 hit hɪt T
 reffer, Besuch ˈsʌmθɪŋ flüchtiges Aufblitzen von etw.  to start afresh tə stɑːt əˈfreʃ v
65
 on vorn anfangen
25
 insight into sth ˈɪnsaɪt ˈɪntə ˈsʌmθɪŋ E
 inblick  revelation ˌrevəˈleɪʃn Offenbarung
45
 in keeping with sth ɪn ˈkiːpɪŋ wɪð ˈsʌmθɪŋ in
66

in etw.  ongoing ˈɒnɡəʊɪŋ fortlaufend, andauernd


46
Übereinstimmung mit etw.
26
 chronological ˌkrɒnəˈlɒdʒɪkl chronologisch  scientific ˌsaɪənˈtɪfɪk wissenschaftlich
47
 agile ˈædʒaɪl lebendig, flink
67

27
 catalogue ˈkætəlɒg Katalog  capable of doing sth ˈkeɪpəbl əv ˈduːɪŋ ˈsʌmθɪŋ
48
 autonomy ɔːˈtɒnəmi Selbständigkeit, Autonomie
68

28
 myth mɪθ Mythos fähig/imstande, etw. zu tun  to tear sth up tə teə(r) ˈsʌmθɪŋ ʌp e
69
 tw. zerreißen,
29
 individual ˌɪndɪˈvɪdʒʊəl Einzelperson,  to pursue sth tə pəˈsjuː ˈsʌmθɪŋ e
49
 tw. verfolgen, zerfetzen
Individuum nach etw. streben  job description dʒɒb dɪˈskrɪpʃn
70

30
 to have what it takes to do sth tə həv ˈwɒt ɪt teɪks  to upend sth tə ʌpˈend ˈsʌmθɪŋ e
50
 tw. auf den Kopf Stellenbeschreibung, Berufsbild
tə du ˈsʌmθɪŋ das Zeug dazu haben, etw. zu tun stellen  staff stɑːf P
71
 ersonal, Mitarbeiter
31
 to come up with sth tə kʌm ʌp wɪð ˈsʌmθɪŋ  business as usual ˈbɪznəs əz ˈjuːʒʊəl ( alles) wie
51
 hierarchy ˈhaɪərɑːki H
72
 ierarchie
sich etw. einfallen lassen, erfinden gehabt  industrial revolution ɪnˈdʌstrɪəl ˌrevəˈluːʃn
73

32
 genius ˈdʒiːnɪəs g
 enial  to take a swipe at sth tə teɪk ə swaɪp ət ˈsʌmθɪŋ
52
industrielle Revolution
33
 poppycock ˈpɒpikɒk Quatsch, Papperlapapp gegen etw. ausholen/austeilen  unsuitable for sth ʌnˈsuːtəbl fə(r) ˈsʌmθɪŋ
74

34
 to argue tu ˈɑːgjuː argumentieren, behaupten  assumption əˈsʌmpʃn A
53
 nnahme, Vermutung ungeeignet für etw.
35
 to set out to do sth tə set aʊt tə du ˈsʌmθɪŋ  so-called səʊ kɔːld s ogenannt
54
 would-be wʊd bi v
75
 ermeintlich, angehend,
sich daran machen, etw. zu tun  to insist on sth tu ɪnˈsɪst ɒn ˈsʌmθɪŋ a
55
 uf etw. möglich
 to bust sth tə bʌst ˈsʌmθɪŋ e
36
 tw. zerbrechen, bestehen/beharren  peer pɪə(r) K
76
 ollege, Gleichgesinnter
zerschlagen, sprengen  open-plan office ˈəʊpən plæn ˈɒfɪs Großraumbüro
56
 workspace ˈwɜːkspeɪs A
77
 rbeitsplatz
 eureka juˈriːkə Heureka
37
 time-consuming taɪm ˈkənˈsjuːmɪŋ zeitaufwändig,
57
 to do the right thing tə du ðə raɪt ˈθɪŋ d
78
 as
 lone ləʊn e
38
 insam, allein zeitraubend Richtige tun
 in short ɪn ʃɔːt k
39
 urz gesagt  review rɪˈvjuː Bewertung, Prüfung
58
 a bad apple ə bæd ˈæpl schwarzes Schaf
79

 to challenge sth tə ˈtʃæləndʒ ˈsʌmθɪŋ e


40
 tw.  scheme skiːm P
59
 lan, Programm  mood muːd Laune, Stimmung
80

herausfordern, anfechten  X and Y alike ənd əˈlaɪk X


60
 und Y gleichermaßen 81
 to drag sth down tə dræɡ ˈsʌmθɪŋ daʊn etw.
 arty ˈɑːti gekünstelt, pseudokünstlerisch
41
 to suck tə sʌk ä
61
 tzend sein runterziehen
 harp hɑːp Harfe
42
 to upgrade sth tu ˌʌpˈɡreɪd ˈsʌmθɪŋ etw.
62 82
 imaginative ɪˈmædʒɪnətɪv einfallsreich,
 to look to sth for sth tə lʊk tə ˈsʌmθɪŋ fə(r) ˈsʌmθɪŋ
43
aufwerten, verbessern, upgraden ideenreich
in etw. nach etw. suchen  rule book ruːl bʊk Regelbuch
63 83
 to engage sb tu ɪnˈɡeɪdʒ ˈsʌmbədi jdn. fesseln,
 momentary flash of sth ˈməʊməntri flæʃ əv
44
 to rip sth up tə rɪp ˈsʌmθɪŋ ʌp e
64
 tw. zerreißen beschäftigen

67
MANAGING PEOPLE

them? No, he argues, if employees don’t


want to be here, then pay them to go.
Another big Burkus bugbear 84 is
" 96

97
Wettbewerbsverbotsklausel
 suicide ˈsuːɪsaɪd S
 elbstmord
 competitor kəmˈpetɪtə(r) K
 onkurrent, Rivale
email. He is not a fan of its distract- HE BELIEVES 98
 on the contrary ɒn ðə ˈkɒntrəri im Gegenteil
ing 85 invasiveness 86. He sees it at best  labour market ˈleɪbə ˈmɑːkɪt A
 rbeitsmarkt
IN MINIMISING
99

as overrated87, and at worst, extremely 100


 restrictive rɪˈstrɪktɪv e
 inschränkend,
counterproductive88. RULES AND wettbewerbsbeschränkend
101
 to cross-pollinate sth tə krɒsˈpɒlɪneɪt ˈsʌmθɪŋ
Quote: “Clearing out your email TRUSTING PEOPLE etw. fremdbestäuben
inbox89 can make you feel really
good–like you’re ultra-productive.
TO DO THE RIGHT 102
 to get the hang of sth tə ɡet ðə hæŋ əv
ˈsʌmθɪŋ den Bogen von etw. rausbekommen
But unless your job is to delete90 THING. 103
 to be around tə bi ǝˈraʊnd d
 a sein, existieren
emails, time spent in your inbox may 104
 for ages fə(r) ˈeɪdʒɪz s eit Ewigkeiten

"
not be time spent wisely91.” 105
 to press the flesh tə pres ðə fleʃ H
 ände
schütteln
OK, so far we have torn up job de- 106
 pushily ˈpʊʃɪli a
 uf aggressive Art
scriptions, employee review forms92, the 107
 to circulate sth tə ˈsɜːkjʊleɪt ˈsʌmθɪŋ e
 tw.
company handbook93 - and holiday ap- with old acquaintances may take you,
117
zirkulieren (lassen)
plications94 (just go when you feel like but some at least, may prove to be surpris- 108
 business card ˈbɪznəs kɑːd Visitenkarte
it), how about non-competition clauses95? ingly118 fruitful119. 109
 myriad ˈmɪriəd U
 nzahl, Vielzahl
Surely that would be commercial sui- 110
 apparently əˈpærəntli a
 nscheinend,
cide96 to allow your highly trained ex- Quote: “It’s about knowing who is a offensichtlich
perts to share that knowledge with your “friend of a friend.” It’s about getting 111
 to leverage sth tə ˈliːvərɪdʒ ˈsʌmθɪŋ e
 tw.
competitors97 when they leave? On the a full picture of the network you already wirksam einsetzen
contrary 98, argues Burkus, he sees an have access to and learning how to im- 112
 to monetise sth tə ˈmʌnətaɪz ˈsʌmθɪŋ e
 tw. zu
open labour market99 without restrictive100 prove120 it.” Geld machen
clauses like a garden where knowledge 113
 to introduce sb tu ˌɪntrəˈdjuːs ˈsʌmbədi jdn.
is cross-pollinated101, leading to greater in- The author seeks to qualify121 his exam- vorstellen
novation throughout an industry. ples with social science122 and research123 114
 in particular ɪn pəˈtɪkjʊlə(r) im Besonderen/
2018 - Friend of a Friend: so that his contentions124 are not just that Speziellen
Understanding the Hidden Networks but observations of scientific evidence125. 115
 periphery pəˈrɪfəri P
 eripherie, Rand
That Can Transform Your Life and 2020 - Pick A Fight126: How Great 116
 universe ˈjuːnɪvɜːs U
 niversum
Your Career. Teams Find A Purpose Worth Rallying 117
 acquaintance əˈkweɪntəns B
 ekannter,
You are maybe getting the hang of102 Around127. Bekanntschaft
Mr Burkus’s approach, he is going to tell Firstly 128, the typical publishing se- 118
 surprisingly səˈpraɪzɪŋli
us we are doing it all wrong. But let’s be quence129 is hardback130 – paperback131 – überraschend(erweise)
realistic, there is nothing new that can e-book – audiobook, so of course, David 119
 fruitful ˈfruːtfl e
 rgiebig, fruchtbar
be said about networking - it has been 120
 to improve sth tu ɪmˈpruːv ˈsʌmθɪŋ etw.
around103 for ages104 and we know how 84
 bugbear ˈbʌɡbeə(r) Ä
 rgernis, verbessern
to do it. You just have to get out there Schreckgespenst 121
 to qualify sth tə ˈkwɒlɪfaɪ ˈsʌmθɪŋ etw.
and make new contacts, press the flesh105 85
 distracting dɪˈstræktɪŋ a
 blenkend, störend rechtfertigen, qualifizieren
and pushily106 circulate107 your business 86
 invasiveness ɪnˈveɪsɪvnəs Z
 udringlichkeit 122
 social science ˈsəʊʃl ˈsaɪəns
card108 or send out myriad109 invitations on 87
 overrated ˌəʊvəˈreɪtɪd ü
 berbewertet Sozialwissenschaft
LinkedIn - right? Apparently110 not. 88
 counterproductive ˌkaʊntəprəˈdʌktɪv 123
 research rɪˈsɜːtʃ F
 orschung
He believes that the best way to lev- kontraproduktiv 124
 contention kənˈtenʃn B
 ehauptung
erage 111 and monetise 112 your network 89
 inbox ˈɪnbɒks P
 osteingang 125
 evidence ˈevɪdəns B
 eweis
isn’t to introduce113 yourself to as many 90
 to delete sth tə dɪˈliːt ˈsʌmθɪŋ e
 tw. löschen 126
 to pick a fight tə pɪk ə faɪt S
 treit provozieren
strangers as possible but develop bet- 91
 wisely ˈwaɪzli weise 127
 to rally around tə ˈræli əˈraʊnd s ich (um jdn.)
ter relations with the people already in 92
 employee review form ˌemploɪˈiː rɪˈvjuː ˈfɔːm scharen
your network, in particular114, the peo- Mitarbeiterbewertungsformular 128
 firstly ˈfɜːstli e
 rstens, zunächst (einmal)
ple at the periphery115 of your social uni- 93
 handbook ˈhændbʊk Handbuch 129
 sequence ˈsiːkwəns R
 eihenfolge, Ablauf
verse116, those with whom you have had 94
 holiday application ˈhɒlədeɪ ˌæplɪˈkeɪʃn 130
 hardback ˈhɑːdbæk Hardcover, gebundenes
little contact for some time. You may Urlaubsantrag Buch
have no idea where such conversations 95
 non-competition clause nɒn ˌkɒmpəˈtɪʃn klɔːz 131
 paperback ˈpeɪpəbæk Taschenbuch

68 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


MANAGINGIN
PEOPLE
BRIEF

tried, usually without much suc- 136


 preferably ˈprefrəbli v
 orzugsweise, am
cess. David Burkus thinks that is besten
because companies are missing the 137
 sth is a tall order ˈsʌmθɪŋ ɪz ə tɔːl ˈɔːdə(r) e
 tw.
point of140 what fundamentally141 mo- ist eine schwierige Aufgabe
tivates people. They are, he propos- 138
 paintballing ˈpeɪntbɔːlɪŋ Paintball spielen
es, not fighting to increase market 139
 team-building tiːm ˈbɪldɪŋ Teambildung
share but for an emotional cause - 140
 to miss the point of sth tə mɪs ðə pɔɪnt əv
to do good142 or prevent143 bad. The ˈsʌmθɪŋ etw. nicht verstehen, den Sinn von
team will be motivated and united etw. verfehlen
only when it is on a mission, a cru- 141
 fundamentally ˌfʌndəˈmentəli g
 rundsätzlich,
sade144, as he puts it145. He draws fundamental
on146 examples ranging from pi- 142
 to do good tə du ɡʊd G
 utes tun/stiften
rates to Olympic Games147, armies 143
 to prevent sth tə prɪˈvent ˈsʌmθɪŋ e
 tw. verhindern
and companies, to explain that the 144
 crusade kruːˈseɪd K
 reuzzug
only way to galvanise148 a team 145
 ...as sb puts it... əz ˈsʌmbədi ˈpʊts ɪt …
 , wie jd
is to engage it in an us-versus149- es sagt/formuliert
them battle, a just cause150 that 146
 to draw on sth tə drɔː ɒn ˈsʌmθɪŋ auf etw.
will be a powerful151 driver152 for zurückgreifen
cooperation and action. 147
 Olympic Games əˌlɪmpɪk ˈɡeɪmz O
 lympische
Spiele
148
 to galvanise sb tə ˈɡælvənaɪz ˈsʌmbədi jdn.
The Burkus wachrütteln
blueprint153 149
 versus ˈvɜːsəs g
 egen, versus
150
 just cause dʒəst kɔːz t riftiger Grund,
It is not difficult to notice 154
gerechte Sache
a pattern155 in David Burkus’s 151
 powerful ˈpaʊəfl mächtig, stark
work and one that is possi- 152
 driver ˈdraɪvə(r) T
 reiber, Antrieb
ble for individuals and com- 153
 blueprint ˈbluːprɪnt B
 laupause
panies to replicate156. A com- 154
 to notice sth tə ˈnəʊtɪs ˈsʌmθɪŋ e
 tw. bemerken
mon theme157 in his books is to take an 155
 pattern ˈpætn Muster

" established 158 idea or practice, turn it  to replicate tə ˈreplɪkeɪt e


 tw. kopieren
156

on its head159, or better still160, discard161 157


 common theme ˈkɒmən θiːm roter Faden
it completely and do the opposite 162. 158
 established ɪˈstæblɪʃt b
 ewährt, etabliert
IF YOUR BUSINESS Benchmarking163 and deeper analysis164 of 159
 to turn sth on its head tə tɜːn ˈsʌmθɪŋ ɒn ɪts
the same old metrics165 might be a case of hed e
 tw. auf den Kopf stellen
IS GOING WEST, barking up the wrong tree166. Is that a rev- 160
 better still... ˈbetə(r) stɪl n
 och besser, ...
BETTER TURN TO elation? Probably not, but to be fair167, the 161
 to discard sth tə dɪˈskɑːd ˈsʌmθɪŋ e
 tw.
author has never said he believes in busi- verwerfen, ausmustern
THE EAST. ness miracles but more in exposing168 the 162
 opposite ˈɒpəzɪt G
 egenteil
myth of the emperor’s new clothes169. If 163
 benchmarking ˈbentʃmɑːkɪŋ

"
nothing else170, he leads us to question the Leistungsvergleich, Benchmarking
wisdom171 of our current practices. If we 164
 analysis əˈnæləsɪs A
 nalyse
are not getting the results we want, we are 165
 metrics ˈmetrɪks M
 aße, Metrik
probably going about it in the wrong way172. 166
 to bark up the wrong tree tə bɑːk ʌp ðə rɒŋ
Burkus turns the world upside down132 by If your business is going west, better turn triː a
 uf dem Holzweg sein
starting this title with the audiobook. The to the east. 167
 to be fair,... tə bi feə(r) f airerweise, ...
subject is teamwork and the perennial133 168
 to expose sth tu ɪkˈspəʊz ˈsʌmθɪŋ etw.
problem of how you can get team mem- 132
 to turn sth upside down tə tɜːn ˈsʌmθɪŋ offenlegen, enthüllen
bers all pulling in the same direction134, ˈʌpsaɪd daʊn etw. auf den Kopf stellen 169
 the emperor’s new clothes ði ˈempərərz njuː
giving it all they have got135, preferably136 133
 perennial pəˈreniəl b
 eständig kləʊðz d
 es Kaisers neue Kleider
with a smile on their faces. It is a tall or- 134
 to be pulling in the same direction tə bi ˈpʊlɪŋ 170
 if nothing else,... ɪf ˈnʌθɪŋ els n
 icht zuletzt, ...
der137 - from paintballing138 to team-build- ɪn ðə seɪm dɪˈrekʃn a
 m selben Strang ziehen 171
 wisdom ˈwɪzdəm W
 eisheit
ing139 days to communicate the compa- 135
 give it all you got! ɡɪv ɪt ɔːl ju ˈɡɒt g
 ib alles, 172
 to go about sth the wrong way tə ɡəʊ əˈbaʊt
ny mission, many approaches have been was du hast! ˈsʌmθɪŋ ðə rɒŋ ˈweɪ e
 tw. falsch angehen

69
WORKPLACE DIALOGUES

Business Dialogues Alice: Thanks, bye.


Mr Gower: Goodbye.

Back to School Before going to school to collect27 her


daughter, Mrs Jones *Ahem28* Alice, con-

T
tacts her manager to discuss childcare29
he team are having their week- Alice: *laughs* Well, it’s not because I miss options.
ly call. They have finished the awful coffee there, let’s put it that way21!
their agenda1, so they are us- Alice (messaging30): Hi, Jenny, do you have
ing the remaining 2 time to A few days later, Alice gets a call from her 22
a second?
catch up a bit socially. Duncan and Alice
3
daughter’s school. Jenny: Sure, Alice, do you want to have
are both parents; they’re talking about a call?
WORKPLACE DIALOGUES

their preparations for sending their chil- Alice: Hello? (Alice calls Jenny.)
dren back to school after the holidays. Mr Gower: Hello, this is Mr Gower, Tia’s Jenny: Hey, everything ok?
teacher. Am I speaking to Mrs Jones? Alice: Sort of31, I just have a bit of an issue32
James: I can’t believe the holidays are Alice: Oh, hello, Mr Gower, yes, this is Jenny: Is this about the ISR report?
over already. Alice. Tia’s mum. Is everything ok? Alice: No no, I’ve finished all of that except
Duncan: You’d probably believe it if Mr Gower: It’s not an emergency23, but Tia the final graph33. It’s about my daughter.
you’d had children at home with you all seems to have catarrh24. I think it’s best if Jenny: Tia? Is she ok.
summer! she stays home for the next few days. Alice: Mmmm, yes. Well, no. Sort of…I
Alice: Amen to that!4 I can’t believe I’ve Alice: I see. Oh dear25. Do you need me to just got a call from her school saying she
survived5 all month…as have the kids! come and get her now? has to be at home for the next few days.
Kim: Oh, come on6, it can’t be that bad, Mr Gower: Would that be possible? Jenny: Aww34, poor Tia, and just after go-
your two kids are lovely, Alice. And I’m Alice: It shouldn’t be a problem. I’ll be ing back, too.
sure your children are too, Duncan. there in about half an hour. Alice: I know! It’s always like this.
Alice: Thanks, Kim, but they’re different Mr Gower: Ok, thank you, Mrs Jones. Jenny: Mine are the same, Alice! For now
animals when there are guests here. You Alice: Thank you, Mr Gower. And please though, I’ve not had a call from Callum’s
should see them when it’s just me and call me Alice. school, touch wood35. It’s nice to have the
them. It’s no walk in the park7. Mr Gower: Ok, thanks, Alice. I’ll tell Tia house to myself again, to be honest36, so I
WORKPLACE DIALOGUES

Duncan: Yep8! Mine are the same – easy you’re coming to get her26. feel your pain37!
as pie9 when people come over10, then a
nightmare11 when they’ve gone. 1
 agenda əˈdʒendə T
 agesordnung, Agenda  let’s put it that way! lets ˈpʊt ɪt ðət ˈweɪ s agen wir
21

Kim: I don’t believe it…Looking after 2


 remaining rɪˈmeɪnɪŋ verbleibend es mal so!
children is child’s play12! 3
 to catch up tə kætʃ ʌp V
 ersäumtes nachholen, sich  to get a call from sb tə ɡet ə kɔːl frəm ˈsʌmbədi v
22
 on
James: *scoffs13* Well, anyway, for me über etw. informieren jdm. angerufen werden
the holidays have gone quickly. Too 4
 amen to that! ˌɑːˈmen tə ðæt Das kannst du laut  emergency iˈmɜːdʒənsi Notfall
23

quickly. sagen!  catarrh  kəˈtɑː K


24
 atarrh, Schnupfen
Kim: It doesn’t really affect14 us that much 5
 to survive tə səˈvaɪv ü
 berleben  oh dear! əʊ dɪə(r) O
25
 je!
though, does it, James? 6
 come on! kʌm ɒn Kommt schon!  to come to get sb tə kʌm tə ɡet ˈsʌmbədi kommen,
26

James: The biggest effect I see is on the 7


 it’s no walk in the park! ɪts nəʊ wɔːk ɪn ðə pɑːk D
 as um jdn. abzuholen
roads. In the holidays, driving anywhere ist kein Spaziergang!  to collect sb tə kəˈlekt ˈsʌmbədi jdn. einsammeln/
27

is a breeze15, but then, when the schools 8


 yep jep Ja, Jepp abholen
are back and I need to go to the shop in 9
 easy as pie ˈiːzi əz paɪ k
 inderleicht  ahem! əˈhem ä
28
 hm!
the morning…traffic16! Takes me about 15 10
 to come over tə kʌm ˈəʊvə(r) vorbeikommen, besuchen  childcare ˈtʃaɪldkeə(r) Kinderbetreuung
29

minutes just to get to the end of the street. 11


 nightmare ˈnaɪtmeə(r) A
 lbtraum  to message tə ˈmesɪdʒ e
30
 ine Nachricht schreiben/
WORKPLACE DIALOGUES

Duncan: It would be better to walk, 12


 X is child’s play ɪz tʃaɪldz ˈpleɪ X
 ist ein Kinderspiel senden
James, surely? 13
 to scoff tə skɒf s potten  sort of... sɔːt ɒv s ozusagen, ...
31

James: Yeah, probably, except17 carrying 14


 to affect sb tu əˈfekt ˈsʌmbədi jdn. beeinflussen  a bit of an issue ə bɪt əv ən ˈɪʃuː e
32
 in kleines
the shopping18 back wouldn’t be a doddle19. 15
 sth is a breeze ˈsʌmθɪŋ ɪz ǝ briːz e
 tw. ist Problem
Kim: At least we’re not back in the of- kinderleicht  graph ɡræf D
33
 iagramm, Graph
fice yet – we don’t have to drive in20 in the 16
 traffic ˈtræfɪk Verkehr  aww! ɔː o
34
 h!
mornings. 17
 except ɪkˈsept außer, bis auf  touch wood... tʌtʃ wʊd a
35
 uf Holz klopfen
Alice: I miss the office though! I wanted 18
 shopping ˈʃɒpɪŋ E
 inkaufen, Einkäufe 36
 ,... to be honest... , tə bi ˈɒnɪst …
 , um ehrlich
to be there so much this month. 19
 sth is a doddle ˈsʌmθɪŋ ɪz ə ˈdɒdl e
 tw. ist ein zu sein, ...
Duncan: Is that just because of your chil- Kinderspiel 37
 I feel your pain! ˈaɪ fiːl jə(r) peɪn I ch fühle
dren though, Alice?! 20
 to drive in tə draɪv ɪn h
 infahren, reinfahren deinen Schmerz!
Alice: The joys of parenthood38! Well, fin- Sounds about right nəʊt frəm ðə ˈdɒktə(r) e
 in Attest vom Arzt
gers crossed for39 Callum and you! • I hear ‘ya’60 (you) bekommen
Jenny: Thanks. It’s just one of those • I feel ya61 43
 it’s up to you ɪts ʌp tə ju: d
 as liegt bei dir, das
things we have to accept. • I feel your pain (to show compassion62 or hängt von dir ab
Alice: True. I’m going to have to look empathy63) 44
 duties ˈdjuːtɪz Verpflichtungen
after40 Tia, so I wanted to ask if I should 45
 shame ʃeɪm S
 chande
take some days off41 or get a note from the Saying that something is easy: 46
 to go on leave tə ɡəʊ ɒn liːv in Urlaub gehen
doctor42? • Easy-peasy64 47
 uh huh! ˈə hʌ A
 ha!
Jenny: Well, it’s up to you43, Alice. If you • There’s nothing to it65 48
 say no more! ˈseɪ nəʊ mɔː(r) A
 lles klar!
feel you can continue with your duties44 • I can do it with my eyes closed66 49
 if sb is anything like sb ɪf ˈsʌmbədi ɪz ˈeniθɪŋ
while Tia’s there, then you can just keep It’s: ˈlaɪk ˈsʌmbədi wenn jd. (auch nur ein bisschen)
going as you are, if you like. • A breeze so wie jd. ist
Alice: That would be good, please, Jenny. • A piece of cake67 50
 cartoon kɑːˈtuːn Cartoon, Animation
As I said, I’ve nearly finished the ISR re- • A doddle 51
 sounds about right! ˈsaʊndz əˈbaʊt raɪt K
 lingt
port, so it would be a shame45 to go on • Child’s play gut!, Genau richtig!
leave46 now and not get it done. • A walk in the park68 52
 to take sick days tə teɪk sɪk deɪz s ich
Jenny: Uh huh47. Say no more48, Alice. If Quite simple really krankschreiben lassen
Tia’s anything like49 Callum, she’ll just • As easy as ABC69 53
 to get time off tə ɡet ˈtaɪm ɒf U
 rlaub nehmen
want to lie in bed and watch cartoons50 all • Easy as pie 54
 cheers! tʃɪəz D
 anke!
day anyway. • Not rocket science70! 55
 recovery rɪˈkʌvəri E
 rholung
Alice: Sounds about right51! 56
 update ˈʌpdeɪt Neuigkeit
Jenny: So that’s fine. If there’s any change Onomatopoeia 71 and other sounds we 57
 to ping sb tə pɪŋ ˈsʌmbədi jdn. anpingen,
and you want to take sick days52 or get time make anschreiben
off53, just let me know. • Ahem – clearing your throat72 58
 to recline tə rɪˈklaɪn s ich legen
Alice: Thanks, Jenny. • To scoff – to laugh in a derisive73 way 59
 to realise tə ˈriːəlaɪz r ealisieren, verstehen
Jenny: Cheers54, Alice. All the best for • Oh – showing surprise or a moment of 60
 I hear you! ˈaɪ hɪə(r) ju V
 erstehe!
Tia’s recovery55! understanding 61
 I feel you! ˈaɪ fiːl ju V
 erstehe!
Alice: And for your continued peace at • Hahahahaha – laughing 62
 compassion kəmˈpæʃn Mitleid, Mitgefühl
home! • Aww – cooing74, especially over young 63
 empathy ˈempəθi Einfühlungsvermögen,
Jenny: Hahahaha. Thanks! Bye, Alice. ones Empathie
Any updates56, just ping57 me. • Mmmm – 1. A sound of thinking/de- 64
 easy-peasy ˌiːzi ˈpiːzi kinderleicht
Alice: Will do. Thanks, Jen. ciding. 2. Expressing that something is 65
 (there’s) nothing to it! ðeəz ˈnʌθɪŋ tu ɪt d
 a ist
yummy75. nichts dabei!
Words commonly confused in spoken • Uh huh – A sound meaning ‘ok.’ 66
 I can do sth with my eyes closed ˈaɪ kən də
English ˈsʌmθɪŋ wɪð maɪ aɪz kləʊzd ich kann etw. mit
Affect vs Effect Phrases for bringing luck geschlossenen Augen tun
• Affect – to cause something to change • Touch Wood 67
 a piece of cake ə piːs əv keɪk K
 inderspiel
• Effect - the change caused by something • Fingers crossed 68
 (sth is) a walk in the park ˈsʌmθɪŋ ɪz ə wɔːk ɪn
Lie vs Lay • All the best ðə pɑːk etw. ist ein Spaziergang
• Lie – to recline58 into a horizontal position • Good luck 69
 as easy as ABC əz ˈiːzi əz ˌeɪ biː ˈsiː k
 inderleicht
(or say something untrue) • Break a leg76 (to wish someone luck be- 70
 rocket science ˈrɒkɪt ˈsaɪəns
• Lay – to place something else in a hori- fore they perform something) Raketenwissenschaft, kompliziert
zontal position. •H  ere’s hoping77… 71
 onomatopoeia ˌɒnəˌmætəˈpɪə Lautmalerei
Accept vs Except • May the odds78 be ever in your favour79 (a 72
 to clear one’s throat tə klɪə wʌnz θrəʊt s ich
• Accept – realise59 that something is the quote80 from The Hunger Games) räuspern
way it is and there’s no way of chang- 73
 derisive dɪˈraɪsɪv s pöttisch
ing it 74
 cooing ˈkuːɪŋ sanftes und leises Sprechen
• Except – showing that one thing is not (wie zu einem Baby)
like the rest. 38
 the joys of parenthood ðə dʒɔɪz əv ˈpeərənthʊd 75
 yummy ˈjʌmi lecker
die Freuden des Elterndaseins 76
 break a leg! breɪk ə leɡ H
 als- und Beinbruch!
Ways of agreeing 39
 fingers crossed for sb ˈfɪŋɡəz krɒst fə(r) 77
 here’s (to) hoping... hɪəz tə ˈhəʊpɪŋ
• Amen to that ˈsʌmbədi jdm. die Daumen drücken hoffentlich
• Yep 40
 to look after sb tə lʊk ˈɑːftə(r) ˈsʌmbədi s ich um 78
 odds ɒdz Chancen
• Yeah jdn. kümmern 79
 to be in sb’s favour tə bi ɪn ˈsʌmbədɪz ˈfeɪvə(r)
• Uh huh 41
 day off deɪ ɒf freier Tag zu jds. Gunsten sein
• True 42
 to get a note from the doctor tə ɡet ə 80
 quote kwəʊt Z
 itat
INFLUENTIAL PEOPLE INFLUENTIAL PEOPLE INFLUENTIAL PEOPLE INFLUENTIAL PEOPLE

Alexei Navalny George Floyd Sviatlana Tsikhanouskaya


(4th June, 1976): Navalny is a Russian (14th October, 1973 – 25th May, 2020): (11th September, 1982): Tsikhanouskaya
politician1 who has become his country’s Floyd was an African American man is a Belarusian human rights activist and
main opposition leader against Vladimir who was killed while being arrested by politician who rose to prominence32 in 2020
Putin. Born in Ukraine, Navalny ob- police in Minneapolis, Minnesota. He as the primary opposition candidate in the
tained degrees in law2 and securities3 grew up16 in Houston, Texas, and was Belarusian presidential election against
and exchanges. He was a member of talented enough at American football Alexander Lukashenko. Previously, she
the Yabloko and Progress Parties be- and basketball to earn a scholarship17 to was an English teacher and interpreter33.
fore becoming the leader of the Russia attend18 university. Later on, he was em- Her husband, Sergei, is a YouTuber who
of the Future Party. He has been an an- ployed as a truck driver19, security guard originally ran against34 Lukashenko. After
ti-corruption4 activist for much of5 his ca- and rapper. Floyd also acted as a reli- his arrest on 29th May, Tsikhanouskaya
reer. Navalny ran for6 mayor7 of Moscow gious mentor in his local community20. announced her own candidacy. The offi-
in 2013 and finished second. He was He served21 a four-year prison sentence22 cial results gave Lukashenko a resound-
barred from8 running in Russia’s 2018 for aggravated robbery23. On 25th May, ing35 victory, but Tsikhanouskaya con-
presidential election9. He has organized a 2020, Floyd attempted to24 pay for his tended that36 the results were fraudulent37
number of political demonstrations and shopping with a USD 20 bill that the and called on other governments to38 rec-
has been arrested several times as well. clerk25 alleged26 was a counterfeit27. When ognize her as39 the victor40. Many Western
In August 2020, Navalny was hospital- the police arrived, an officer knelt28 on powers deemed41 the election should be
ized10 after being poisoned11 on a flight his neck for over eight minutes, ultimate- run once more. Fearing imprisonment42,
to Moscow. He recovered12 in a Berlin ly29 killing him. Floyd’s death sparked30 Tsikhanouskaya went into exile43. First,
hospital in September, but the Russian protests across the United States and in- she fled to44 Lithuania in August 2020 be-
government denies13 any involvement14. ternationally against police brutality and fore winding up45 in Poland. In August, she
Navalny is popular on social media, systemic racism31 in police departments was invited to address the UN Security
boasting15 4 mln YouTube subscribers and other institutions all over the coun- Council46. A month later, the European
and 2 mln Twitter followers. try. Floyd's death has brought the Black Parliament recognized her Coordination
Lives Matter movement into the global Council as the legitimate47 interim govern-
spotlight ment48 of Belarus.
1
 politician ˌpɒləˈtɪʃn P
 olitiker
2
 degree in law dɪˈɡriː ɪn lɔː Hochschulabschluss in  to run against sb tə rʌn əˈɡenst ˈsʌmbədi g
34
 egen
Rechtswissenschaft  to attend sth tu əˈtend ˈsʌmθɪŋ e
18
 tw. besuchen jdn. antreten, kandidieren
3
 securities sɪˈkjʊərətɪz W
 ertpapiere  truck driver trʌk ˈdraɪvə(r) L
19
 KW-Fahrer  resounding rɪˈzaʊndɪŋ s challend,
35

4
 anti-corruption ˌænˌtaɪkəˈrəpʃən Antikorruption  local community ˈləʊkl kəˈmjuːnɪti Gemeinde
20
durchschlagend
5
 for much of X fə(r) ˈmʌtʃ əv f ür einen Großteil  to serve sth tə sɜːv ˈsʌmθɪŋ e
21
 tw. abbüßen  to contend that... tə kənˈtend ðæt b
36
 ehaupten,
von X  prison sentence ˈprɪzn ˈsentəns G
22
 efängnisstrafe dass ...
6
 to run for X tə rʌn fə(r) f ür/als X kandidieren  aggravated robbery ˈæɡrəveɪtɪd ˈrɒbəri schwerer
23
 fraudulent ˈfrɔːdjʊlənt f alsch, gefälscht
37

7
 mayor meə(r) B
 ürgermeister Raubüberfall  to call on sb to do sth tə kɔːl ɒn ˈsʌmbədi tə du
38

8
 to bar sb from doing sth tə bɑː(r) ˈsʌmbədi frəm  to attempt to do sth tu əˈtempt tə du ˈsʌmθɪŋ
24
ˈsʌmθɪŋ an jdn. appelieren,etw. zu tun
ˈduːɪŋ ˈsʌmθɪŋ jdn. daran hindern, etw. zu tun versuchen, etw. zu tun  to recognize sb as X tə ˈrekəɡnaɪz ˈsʌmbədi əz
39

9
 presidential election ˌprezɪˈdenʃl ɪˈlekʃn  clerk klɑːk Angestellter
25
jdn. als X anerkennen
Präsidentschaftswahl  to allege sth tu əˈledʒ ˈsʌmθɪŋ b
26
 ehaupten,  victor ˈvɪktə(r) Sieger
40

10
 to hospitalize sb tə ˈhɒspɪtəlaɪz ˈsʌmbədi jdn. ins unterstellen  to deem tə diːm g
41
 lauben, meinen
Krankenhaus einweisen  counterfeit ˈkaʊntəfɪt Fälschung
27
 imprisonment ɪmˈprɪznmənt H
42
 aftstrafe
11
 to poison sb tə ˈpɔɪzn ˈsʌmbədi jdn. vergiften  to kneel tǝ niːl knien
28
 to go into exile tə ɡəʊ ˈɪntu ˈeksaɪl ins Exil gehen
43

12
 to recover tə rɪˈkʌvə(r) s ich erholen  ultimately ˈʌltɪmətli letztendlich, letztlich
29
 to flee somewhere tə fliː ˈsʌmweə(r) irgendwohin
44

13
 to deny sth tə dɪˈnaɪ ˈsʌmθɪŋ etw. abstreiten,  to spark sth tə spɑːk ˈsʌmθɪŋ e
30
 tw. auslösen, fliehen
leugnen entfachen  to wind up somewhere tə waɪnd ʌp ˈsʌmweə(r)
45

14
 involvement ɪnˈvɒlvmənt Beteiligung  systemic racism sɪˈstemɪk ˈreɪsɪzm
31
irgendwo enden
15
 to boast sth tə bəʊst ˈsʌmθɪŋ e
 tw. aufweisen systematischer Rassismus  security council sɪˈkjʊərɪti ˈkaʊnsl S
46
 icherheitsrat
können  to rise to prominence tə raɪz tǝ ˈprɒmɪnəns z u
32
 legitimate lɪˈdʒɪtɪmət legitim, rechtmäßig
47

16
 to grow up tə ɡrəʊ ʌp a
 ufwachsen Bekanntheit gelangen  interim government ˈɪntərɪm ˈɡʌvənmənt
48

17
 scholarship ˈskɒləʃɪp S
 tipendium  interpreter ɪnˈtɜːprɪtə(r) D
33
 olmetscher Interimregierung

72 BUSINESS ENGLISH MAGAZIN ISSUE 1/2021


BOOK & FILM REVIEWS BOOK & FILM REVIEWS BOOK & FILM REVIEWS BOOK & FILM REVIEWS
I am woman Limitless: Upgrade1 Your Brain, Learn
Anything Faster, and Unlock2 Your

F rom Madonna to the Spice Girls, Beyoncé, Lady Gaga and


Arianna, girl power rules in the music industry, but it wasn’t
Exceptional Life - Jim Kwik

always the case1. Rewind to2 1966 when Australian hopeful3, Helen
Reddy arrived4 in New York with her three-year-old daughter.
The patriarchal5 record companies6 dismissed her out of hand7,
I f you are the kind of person who wouldn’t class yourself
as3 particularly intelligent and feel that at school and work
you have had to work hard just to keep up4, this is the book
pointing to8 the popularity of male groups such as The Beatles. for you. In a very approachable5 and candid6 way, author Jim
Undeterred9, she battled on10 to pen11 and perform in12 a 1972 song Kwik opens up about his childhood learning difficulties fol-
I am woman, which as well as being a massive hit, became a lowing an accident, subsequent7 bullying8 and low self-esteem9.
feminist anthem13 of the time. In the film, Helen Reddy is played Eventually10, he ended up in the hospital with exhaustion11 and
convincingly14 by fellow15 Aussie16, Tilda Cobham-Hervey. A bit of weight loss12 through spending every waking hour13 trying (un-
an all-rounder17, she spent her childhood and youth performing in successfully) to learn. He realised14 it was the wrong strate-
circuses on the trapeze. But there are no vocal acrobatics in the gy and he needed to reset his mindset15 to remove the nega-
singing as she presents the big song with a rather stoic18, fixed tive perspectives16 he had been taught. He believes that we all
stance19. Keeping it down under20, the film is directed by South- have superpowered17 brains and just need to harness18 the 3Ms:
Korean-born Australian film-maker Unjoo Moon, who has pre- mindset, motivation and methods, to harness our potential. He
vious music biopic21 form in The Zen of Bennett, about jazz singer is now a world-renowned19 brain coach20 on a mission (No brain
Tony Bennett. The film is highly watchable and does credit to22 left behind) to rectify21 his childhood wrongs22
a trailblazing23 woman who laid the ground for24 others. Sadly, the when dubbed by a teacher as23 ‘the kid with the
film now becomes Helen Reddy’s epitaph25, as broken brain.’ On the contrary24, his works better
the singer died in September 2020, aged 78. than most and we can learn from it.
Director: Unjoo Moon Kindle: USD 13.64,
Starring: Tilda Cobham-Hervey, Evan Hardcover: USD 24.29
Peters, Danielle MacDonald Publisher: Hay House Inc. (April 28, 2020)
Genre: documentary, drama, musical, romance JS
Runtime: 116 minutes JS
1
 to upgrade sth tu ˌʌpˈɡreɪd Gewichtsverlust
1
 sth isn’t always the case ˈsʌmθɪŋ ˈsʌmθɪŋ in etw. auftreten ˈsʌmθɪŋ etw. verbessern,  every waking hour ˈevri ˈweɪkɪŋ
13

ˈɪznt ˈɔːlweɪz ðə keɪs e


 tw. ist nicht  anthem ˈænθəm H
13
 ymne upgraden ˈaʊə(r) jede einzelne/freie
immer der Fall  convincingly kənˈvɪnsɪŋli
14 2
 to unlock sth tu ʌnˈlɒk ˈsʌmθɪŋ Stunde
2
 to rewind to sth tə ˌriːˈwaɪnd tə überzeugend etw. freischalten, entsperren  to realise sth tə ˈrɪəlaɪz ˈsʌmθɪŋ
14

ˈsʌmθɪŋ zu etw. zurückspulen  fellow ˈfeləʊ Kamerad, 


15 3
 to class oneself as X tə klɑːs etw. realisieren, erkennen
3
 hopeful ˈhəʊpfl e
 rwartungsvoll, Kollege wʌnˈself əz s ich (selbst) als X  mindset ˈmaɪndset D
15
 enkweise,
hoffnungsvoll  Aussie ˈɒzi Australier
16
einstufen Einstellung
4
 to arrive somewhere tu əˈraɪv  all-rounder ɔːl ˈraʊndə(r)
17 4
 to keep up tə kiːp ʌp  perspective pəˈspektɪv
16

ˈsʌmweə(r) irgendwo ankommen Alleskönner, Allrounder durchhalten, mithalten, Blickwinkel, Perspektive


5
 patriarchal ˌpeɪtrɪˈɑːkl p
 atriarchisch,  stoic ˈstəʊɪk s toisch
18
dranbleiben  superpowered ˈsjuːpəˌpaʊəd m
17
 it
patriarchal  stance stæns H
19
 altung, Standpunkt 5
 approachable əˈprəʊtʃəbl Superkräften versehen
6
 record company ˈrekɔːd ˈkʌmpəni  down under daʊn ˈʌndə(r)
20
zugänglich, aufgeschlossen  to harness sth tə ˈhɑːnəs ˈsʌmθɪŋ
18

Plattenfirma Australien 6
 candid ˈkændɪd aufrichtig, offen sich etw. zunutze machen
7
 out of hand aʊt əv hænd  biopic ˈbaɪəʊpɪk Filmbiografie, Biopic
21 7
 subsequent ˈsʌbsɪkwənt  world-renowned wɜːld rɪˈnaʊnd
19

kurzerhand  to do sb credit  tə du ˈsʌmbədi


22
anschließend weltbekannt
8
 to point to sth tə pɔɪnt tə ˈsʌmθɪŋ ˈkredɪt jdm. alle Ehre machen 8
 bullying ˈbʊlɪɪŋ M
 obbing  coach kəʊtʃ T
20
 rainer
auf etw. verweisen  trailblazing ˈtreɪlbleɪzɪŋ
23 9
 low self-esteem ləʊ self ɪˈstiːm  to rectify sth tə ˈrektɪfaɪ ˈsʌmθɪŋ
21

9
 undeterred ˌʌndɪˈtɜːd unbeirrt bahnbrechend niedriges Selbstwertgefühl etw. berichtigen, korrigieren
10
 to battle on tə ˈbætl ɒn  to lay the ground for sb tə leɪ ðə
24 10
 eventually ɪˈventʃʊəli letztlich,  wrongs rɒŋz M
22
 issstände, Fehler
weiterkämpfen ɡraʊnd fə(r) ˈsʌmbədi d
 en Boden für letzten Endes, schließlich  to dub sb sth tə dʌb ˈsʌmbədi
23

11
 to pen sth tə pen ˈsʌmθɪŋ e
 tw. jdn. bereiten 11
 exhaustion ɪɡˈzɔːstʃən ˈsʌmθɪŋ jdn. etw. nennen/taufen
verfassen, schreiben  epitaph ˈepɪtɑːf Grabinschrift,
25
Erschöpfung, Überanstrengung  on the contrary ɒn ðə ˈkɒntrəri
24

12
 to perform in sth tə pəˈfɔːm ɪn Grabgedicht 12
 weight loss weɪt lɒs im Gegenteil

73
kiosk.colorfulmedia.de

Business English Magazin im Abo


Englisch als Ge
schäftssprach
e +EXTRA

MAGAZIN
16 Bew
Smombies

Die Vorteile: 48 – Taty

Business Engl
are ana Bakalchu
MED
56 Managing Singles
k
Russia’s Retail
Tsar I
ENGL CAL

ISH
ina
IS

ish

BUSINESS ENGL
H

• Sie sparen mehr als 13% gegenüber dem Kioskkauf!


• Das Porto übernehmen wir Magazin

magazin.de
als
ikel
Art rsion im

MP3
e
Hörv

business-english-
at

• Preisgarantie: 6 Ausgaben für 68,- €!


Form

(und 80,- Euro ausserhalb Deutschland)


ESTONIA
THE SILICON VAL
LEY
OF EUROPE

So einfach geht’s: Nur 11,33,- €


•Coupon ausfüllen und absenden.
oder: pro Heft! TEENAGE
ECO
•per Telefon, Fax, E-Mail oder online bestellen.
Ausgabe 1/20
21
Januar/Februa
r/Mä rz

Telefon: 0335 557 1520


12,90 €
WARRIORS
Deutschland
Österreich 14,80

Luxemburg 14,80

Schweiz 19,60
CHF
Italien 14,80 €

Fax: 0335 557 1110 Colorful


MEDIA

E-Mail: abo@business-english-magazin.de
Business English Magazin
Online: business-english-magazin.de/abo
– das Magazin für alle,
Aboservice: Colorful Media Deutschland GmbH
Im Technologiepark 1
die Business Englisch
15236 Frankfurt (Oder) benötigen.
www.colorfulmedia.de Alle drei Monate neu.
Das BUSINESS ENGLISH MAGAZIN erscheint bei Colorful Media Deutschland GmbH, Im Technologiepark 1, 15236 Frankfurt (Oder), HRB: 14164
Vertrieb: IPS Pressevertrieb GmbH, Carl-Zeiss-Str. 5, 53340 Meckenheim

#
q Ja, ich möchte das Business English Magazin
eineinhalb Jahr lang (6 Ausgaben) im Abo bestellen!
q Ich bezahle per Rechnung.
Liefern Sie mir die Zeitschrift Business English Magazin ab der nächsterreichbaren
Ausgabe zum eineinhalbjährlichen Preis von nur 68,- € (80,- Euro ausserhalb Bitte liefern an:
Deutschland), inklusive Steuer und Versandkosten.
Nach 1,5 Jahren kann ich das Abonnement jederzeit kündigen. Geld für eventuell
schon bezahlte, aber noch nicht gelieferte Hefte erhalte ich dann wieder zurück. Name, Vorname
Angebot nur in Deutschland gültig. Auslandspreise auf Anfrage.
Widerrufsrecht: Die Bestellung kann ich innerhalb von 14 Tagen schriftlich ohne
Begründung beim Aboservice Colorful Media Deutschland GmbH, Im Technologie- Straße, Hausnummer
park 1, 15236 Frankfurt (Oder), widerrufen. Zur Fristwahrung genügt die rechtzeitige
Absendung.
PLZ, Ort

Ich bezahle per Bankeinzug (6 Hefte eineinhalbjährlich 68,- €): E-Mail q Bitte informieren Sie mich über interessante Angebote per E-Mail.
Geldinstitut
Telefon Geburtsdatum

IBAN
Bitte den Coupon ausschneiden und abschicken an: Colorful Media
Deutschland GmbH, Im Technologiepark 1, 15236 Frankfurt (Oder)
BIC oder mit dem Smartphone fotografieren und per E-Mail senden an:
kontakt@colorfulmedia.de

Datum Unterschrift
Business English Magazin
DAS EXTRA MEDICAL ISSUES IST VON
WWW.BUSINESS-ENGLISH-MAGAZIN.DE HERUNTERLADBAR.

EXTRA
Business English
d873

MEDICAL ISSUES
MEDICAL ISSUES

Colorful
isuB

MEDIA

NÄCHSTE AUSGABE AUCH MIT DEM EXTRAHEFT!


business-english-magazin.de
LADE SCHON JETZT
DIE NEUESTE APP HERUNTER
BUSINESS ENGLISH Wortschatz wird in englischer

CORPORATION Sprache beschrieben und erklärt

Hunderte Texte mit


ständig wachsender
Basis zum Lesen.

Professionelle Lektoren
lesen ausgewählte
Texte vor.

Schwierige Wörter
werden übersetzt und
in Ausdrücken gelernt.

BUSINESS ENGLISH
CORPORATION

Das könnte Ihnen auch gefallen