Le Corbusier Exhibit Design

Sunday, February 27, 2011
Hi there. Welcome to our Le Corbusier Exhibit: Bird’s Eye View.

This exhibit takes you through a journey of visual metaphors that promote the domestic
benefits, and understanding of his architecture in relation to what we encounter everyday.
Le Corbusier Exhibit Style Guide
Black and White Imagery

Duo tone images to color
coat five points.
Baskerville: Headlines !"#$%&'()('*"(+

Univers Bold Condensed: Subheads Five Points of Architecture Through Le Corbusier’s Eyes
Univers: Body Copy Charles-Edouard Jeanneret-Gris was born in Switzerland in 1887. He was
a zany kind of fellow. So zany in fact that at some point in the 20's he
decided to start going by the name Le Corbusier (meaning "The Raven"
in French). In addition to developing his self-inflicted bird name, Le
Corbusier also created houses as a means of survival. As an architect, he
lived by five general Utopian-type rules that you will learn morn about
as you meander through this exhibit. The imagery on the walls will
reflect a Bird's eye view of his five points, and the iPad provided for you
will show you examples of reality.
Baskerville: For the strong, classical architectural structure of the letter forms, contrasts Le Corbusier’s modern style
as well as reenforces the tradition of strength, practicality, and timelessness
Univers Bold Condensed: Its modern, san serif, forms visually reference the clean lines and curves of Le Corbusier’s
architectural style and universal usage for typography and functionality of his work.
Univers: Stripped down from any ornamentation, reflects the visual aesthetic and essence of his New Architecture.
Colors and Image treatment: Black and white reenforces drama and focuses your eyes to key elements throughout
the exhibit as visual cues (splash of color/duotone) to highlight the importance and domestic relevance of his points.
For our visual aesthetic, we wanted to emphasize contrast and metaphors. We chose
baskerville for its strong classical letterforms that reference traditional architecture,
especially in the arches of the serifs.
Universe was used for its contrasting modern approach to practicality and a visual reference
to the forms of Corbusier’s structures.
Monotone images with splashes of color were used to dramatically highlight the five points
and a few of his quotes, as well as add cohesion through his ideology.
KCAI H&R Block Space 1st Floor: Scale 1/8" = 1’
Inner Wall (Removable) Thickness: 1/8” or 6” Actual
Measurements Plan
20' 6"
15' 3" 37' 0"
25' 9"
5' 9"
22' 6" 7' 9"
5' 0"
12' 3"
5' 0"
14' 6"
13' 6"
22' 0"
6' 4" 26' 4"

12' 3"
4' 2"
30' 7"
34' 6"
This is a plan view of our measurements,

Traffic Plan
one of the general traffic flow through the space,

Section Plan
Le Corbusier
Supports
Free Design of the Ground Plan
Rooftop Garden
Horizontal Windows
Free Design of the Facadet
Logo Signature
Horizontal Window Imagery
Horizontal Window Info
Villa Savoye
Le Corbusier Quote
Free Facade Imagery
Ground Plan Info
Five Points Intro

Supports Info
Free Facade Info
Le Corbusier Quote
Supports Photo
Ground Plan Imagery
Rooftop Garden Info

Le Corbusier Photo
Rooftop Garden Imagery Ground Plan Imagery Le Corbusier Info
and one for the actual space designation.

As you arrive at the exhibit, every patron will receive an ipad with the “Bird’s eye view”
program.
The welcome screen gives a brief description of what to do with the ipad while you’re walking
around.
Each of Corbusier’s 5 points are represented in the exhibit by a full-bleed wall graphic with a
small colored called out.
-click again-
When a patron arrives at one of these colored spots, they are instructed to hold the ipad up,
and view that particular part of the structure through Corbusier’s eyes. The free design of the
facade is represented here as a Mr. Potato Head because of the flexibility of movable and
interchangeable parts.
-click again-
When a patron arrives at one of these colored spots, they are instructed to hold the ipad up,
and view that particular part of the structure through Corbusier’s eyes. The free design of the
facade is represented here as a Mr. Potato Head because of the flexibility of movable and
interchangeable parts.
As you enter the exhibit itself, you will see the logo we developed for the show,
and then you’re thrown directly into Corbu Land. To the left of where we’re standing now,
you will get some general introductory information about the exhibit and about Corbusier.
so as you can see on the key in the top right corner, we’re looking at the far left wall. As you
move further into the space, you will be introduced to each of Corbusier’s five points as
mentioned before.
On the opposite wall you will see information about Corbusier’s Palotis.
Each section has the full-bleed image, and a color callout. The color of the callout
corresponds with the supporting text wall that describes each point.
When you hold your ipad up to the color section of this wall
You will see a strong man. To Corbusier, the palotis were the strength of his structures,
holding up incredible weight and defying gravity.
You will see a strong man. To Corbusier, the palotis were the strength of his structures,
holding up incredible weight and defying gravity.
Next, we come to the open ground plan section.

The way Le Corbusier designed his structures allowed for the internal rooms to expand or
contract based need or aesthetic whim.
The open design of the floor plan is thereby represented with balloons.
In addition to the visual metaphor, the ipad can also be used to gain additional information
about each section.
The open design of the floor plan is thereby represented with balloons.
In addition to the visual metaphor, the ipad can also be used to gain additional information
about each section.
By clicking on the I button in the center of the screen,

you will be given auditory feedback about each section.

Outside of the ground-plan room, there is an image of Le Corbusier and one of several
quotes located throughout the exhibit
Each of the quotes can be scanned with the ipad

To reveal Le Corbusier as the Raven he is.

Next is the rooftop garden section.

When scanned, the garden becomes a book-return box. Corbusier envisioned his gardens as
a place to return the natrual space that was lost when his structures were built.
When scanned, the garden becomes a book-return box. Corbusier envisioned his gardens as
a place to return the natrual space that was lost when his structures were built.
On your way to the next section, you run into another Corbusier quote,
and then reach the Free design of the facade section. As mentioned before, the free design of
the facade is represented by Mr. Potato Head for the flexibility of aesthetic options.
The ribbon windows make up the last section in our exhibit.

The windows were designed in a way that each room has optimal lighting, and is thereby
represented with a tanning bed.
The windows were designed in a way that each room has optimal lighting, and is thereby
represented with a tanning bed.
That concludes our tour. We hope you’ll visit again.

Le Corbusier Exhibit Design

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Sunday, February 27, 2011

Hi there. Welcome to our Le Corbusier Exhibit: Bird’s Eye View.

Black and White Imagery

Baskerville: Headlines !"#$%&'()('*"(+

Sunday, February 27, 2011

6' 4" 26' 4"

Sunday, February 27, 2011

This is a plan view of our measurements,

Sunday, February 27, 2011

one of the general traffic flow through the space,

Five Points Intro

Rooftop Garden Info

Rooftop Garden Imagery Ground Plan Imagery Le Corbusier Info

Sunday, February 27, 2011

and one for the actual space designation.

Next, we come to the open ground plan section.

By clicking on the I button in the center of the screen,

you will be given auditory feedback about each section.

Each of the quotes can be scanned with the ipad

To reveal Le Corbusier as the Raven he is.

Next is the rooftop garden section.

The ribbon windows make up the last section in our exhibit.

That concludes our tour. We hope you’ll visit again.

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