James K.

Woodell
55 Main Street • Somerville, MA • 02145 • 814-414-3249 • jwoodell@gmail.com • www.jimwoodell.info

Education
Penn State University, College of Education, Ph.D., expected 2011; Education Policy Studies—Higher Education; Doctoral research focus: organizational
adaptation by universities for economic engagement, especially through science, technology transfer, and innovation.

Harvard University, Graduate School of Education, Master of Education, June 1996; Human Development & Psychology—Technology in Education

Syracuse University, S.I. Newhouse School of Public Communications, Bachelor of Science, 1989; Television/Radio/Film; Education Studies/Instructional
Design, Development and Evaluation

Professional Experience
HELIX: The Higher Education Leadership and Innovation eXchange, Somerville, MA
2010 – Present
Independent social media based project to foster conversation about innovation in higher education. Colleagues and I are working to make HELIX an
information sharing resource for higher education research, policy, and practice. We would like for HELIX to serve as the springboard for the next
generation of higher education.

Penn State University, State College, PA

Coordinator, TRE Networks (2009-Present)

As a research assistant in Penn State’s Office of Public Partnerships and Engagement (formerly Office of Economic and Workforce Development),
coordinating a national initiative to bring together participants in the “quadruple helix” of business, government, universities, and non-profits for
innovation-driven regional development. Designing and developing toolkits for regional partnership building; researching and pursuing funding
opportunities; planning and coordinating a public policy-focused conference related to regional development; coordinating with partners such as the
Association of Public and Land-Grant Universities, Brookings, and the Manufacturing Institute (National Association of Manufacturers), the National
Academies, the Center for American Progress, National Governors Association, and the Council on Competitiveness.

Graduate Research Assistant (2008-2009)

Worked with Dr. Roger Geiger to study how universities foster a culture of entrepreneurship and innovation among students and faculty—particularly in
engineering education—including curricular and non-curricular approaches, through promotion and tenure policies, procedures and activities of the
technology transfer office, interdisciplinary curricula and informal programs. Research resulted in recommendations to Penn State’s College of
Engineering for working toward a more entrepreneurial culture.

Graduate Research Assistant (2007-2008)

Worked with Dr. J. Fredericks Volkwein examining the organization and activities of institutional research offices across all sectors of higher education.
Co-authored a chapter—The Structure and Function of Institutional Research Offices—for the forthcoming Handbook of Institutional Research (Jossey-
Bass, in press).

North Shore Community College, Danvers, MA

2004 – 2007
Dean of Academic Technology
Oversaw all aspects of the integration of technology in curriculum—online and in the classroom. Set long-term vision for development of initiatives in
teaching and learning with technology. Facilitated implementation of vision by engaging members of the college community—Academic Affairs, Student
and Enrollment Services, Administration and Finance, and Institutional Advancement—in goal setting and action planning. Managed staff of 15 in
executing plans to: improve and expand professional development efforts, bring new courses and programs online, market distance learning, enhance
existing learning spaces and environments, design and construct new learning spaces, produce a variety of media for use by faculty and students.
Engaged in college-wide efforts including strategic planning and online services development.

Southern New Hampshire University, Manchester, NH

2002 – 2004
Director, Distance Education
Provided leadership for one of New England’s largest online education programs, with 30 degree programs—associate’s, bachelor’s and master’s—
available online. Served as key member of Southern New Hampshire University’s Continuing Education division serving adult and non-traditional
learners. Managed staff of fifteen and $2.2M budget. Managed all functional areas related to the distance education program: faculty development and
instructional support, student services (including academic advising), and marketing and recruitment.

Marlboro College Graduate Center, Brattleboro, VT

1998 – 2002
Faculty, and Program Director for the Graduate Program in Teaching with Internet Technologies
Led faculty and curriculum development for master’s program in educational technology. Supported the development of course delivery strategies and
student support services. Coordinated faculty and curriculum planning for eight adjunct instructors. Assisted in program marketing and outreach.
Taught three courses in curriculum design for educational media integration and in developing strategic plans for organizational change around
technology implementation.
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E-Learning and Educational Media Consultant, Somerville, MA
1999 – 2002
Consulted on the design, development and strategic planning for K-12, postsecondary and corporate distance/e-learning, Web-based collaboration,
knowledge management and professional development. Built staff of 5 full- and part-time employees and 15 contractors; increased revenue from $65K
in first year to $350K in third year. Clients and projects included:

 Educational Testing Service, Teaching and Learning Division, distance learning and collaboration for educational leaders

 Public Broadcasting Service (PBS) TeacherLine, online professional development for teachers

 University of Vermont, College of Education and Social Services, faculty development and collaboration delivered via learning management
system (WebCT), case studies on improving classroom practice with technology

 Tufts University, Academic Technology, strategies for faculty development and use of online tools

Globalearn.com, Cambridge, MA
1998 – 1999
Director, Online Productions
Oversaw the design and production of educational Web site; coordinated development of appropriate technology and grades 4 – 8 Social Studies
curriculum; created teacher professional development materials; managed three-person Web development team and eight contractors.

Tom Snyder Productions, Watertown, MA

1996-1998
Professional Development Consultant
Responsible for the design and delivery of in-service professional development courses to teachers; contributed to the development of effective
applications of technology in the classroom; participated in planning of Internet strategy, products and services

Independent Consultant, Somerville, MA

1993 – 1996
Provided services related to the research, development, and application of technology in educational environments; clients and projects included:

 BBN-Bolt, Beranek & Newman, teacher professional development online service

 Blackside Film Productions, Inc., educational media coordinator for "Breakthrough" TV series

 Classroom, Inc., teacher professional development for technology integration

Public Broadcasting Service (PBS), Alexandria, VA

Videoconference Coordinator, Adult Learning Service, 1992 – 1994, coordinated satellite-delivered continuing education

Learning Systems International, Washington, DC

Training Specialist, 1991 – 1992, produced video and computer-based training applications

Hezel Associates, Syracuse, New York

Research Assistant, 1988 – 1990, conducted research in educational telecommunications

Publications
Volkwein, J.F., Liu, Y., Woodell, J.K. (in press) The structure and functions of institutional research offices. In Handbook of institutional research,
Association for Institutional Research (ed.). San Francisco, Jossey-Bass.

Woodell, J. (1997) The great teaching with the internet resource guide. Watertown, MA: Tom Snyder Productions.

Woodell, J. & Garofoli, E. (2003). Faculty development and the diffusion of innovations. Syllabus Magazine. January.

Woodell, J. and Gray, J. (1999) Exploring the real world online. Technos Quarterly. 8(1).

Unpublished Manuscripts and Research in Progress

Franklin, T.V. and Woodell, J.K. (in progress) Unleashing universities for regional competitiveness: Bringing it all together to shape a uniquely American
response to global innovation challenges. Planned working paper series to be published by TRE Networks, Penn State University Office of Public
Partnerships and Engagement.

Franklin, T.V., Woodell, J.K., Aronson, M., Kirby, M., & Schiff, E. (2010). Benchmarking of economic development efforts at select research universities.
Unpublished manuscript, Penn State University Office of Public Partnerships and Engagement.

Franklin, T.V., Woodell, J.K., Aronson, M., Kirby, M., & Schiff, E. (2010). The university role in innovation-based economic development
at the cluster, region, and state level: Toward broader economic impact for public research universities. Unpublished manuscript, Penn State University
Office of Public Partnerships and Engagement.
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Woodell, J.K. and Franklin, T.V. (in progress). Innovation-based, university-engaged regional development: Imperatives for research, policy, and practice.
Statement from the 2009 Roundtable on Transformative Regional Engagement to be published by TRE Networks, Penn State University Office of Public
Partnerships and Engagement.

Woodell, J.K., & Kimball, E. (in progress). College and university definitions of and approaches to public engagement: A language-in-use analysis.
(Analyzing applications to the Carnegie Foundation for the Advancement of Teaching elective classification in engagement.) Planned journal submission.

Woodell, J.K. (in progress) Assessing universities’ efforts to enhance regional development. (Analyzing participating universities’ data from Institutional
Self Assessment Tool to Enhance Regional Innovation and Prosperity, a project of the Association of Public and Land-Grant Universities’ (APLU)
Commission on Innovation, Competitiveness, and Economic Prosperity (CICEP).) Planned journal submission.

Refereed Presentations
Woodell, J.K., McHale, I., Moran, P., & Sorber, N., (2008, November). Academic and student affairs integration through leadership, culture and
sensemaking: A case study. Presented as part of a panel entitled Faculty Collaborations and Involvements on Campus at the Association for the Study of
Higher Education, Jacksonville, FL.

Woodell, J.K, Pearce, K., May, J., & Hezel, R. (2008, May). Planning distance learning quality improvement: New directions in measuring inputs,
processes, and outcomes. Panel scheduled for the Association for Institutional Research (AIR) Annual Forum, Seattle, WA.

Invited Presentations
Hanson, P., Woodell, J., Graetz, K., Kapanjie, D., Long, P. (2007, June). The re-thinking and convergence of physical and virtual learning spaces. Panel
presented at the National University Telecommunications Network (NUTN) annual meeting, Philadelphia, PA.

Woodell, J.K. (2006, April). Tinkering toward transformation. Talk given to faculty and staff on professional development day at York County Community
College, Wells, ME.

Woodell, J., Collins, B., Linberg, K., Stephens, J. (2007, June). Assessing distance learning outcomes and effectiveness: Data and processes. Panel
presented at the National University Telecommunications Network (NUTN) annual meeting, Philadelphia, PA.

References
Available upon request. See http://linkd.in/woodell_endorsements for informal recommendations.