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ELECTROMAGNETIC BIKE

A Market Research
Submitted to the Faculty of
College of Economics Management and Development Studies
Cavite State University
Indang, Cavite

In partial fulfillment
Of the requirements for the degree
Bachelor of Science in Business Management

CIARA MAE O. MORA

CRISEL V. EVANGELISTA
CZARINAH C. NAVARRO
JAYSON F. BABARAN
JOBEL D. ALAMARES
JUSTINE ANDREI L. AGUIRRE
LOUELLA GRACE G. ISIDRO
MARY GRACE E. BALDOZA
SHEENA MAE P. BACONGCO
January 2021
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TABLE OF CONTENTS

Page

INTRODUCTION………………………………………………………………………

Background of the Study……………………………………………………. 1

Statement of the Problem…………………………………………………… 2

Objectives of the Study……………………………………………………… 3

Hypothesis……………………………………………………………………. 3

MARKET………………………………………………………………………………

Product Description…………………………………………………………. 5

Product Flow………………………………………………………………… 5

Product Prototype Design…………………………………………………. 8

Target market………………………………………………………………… 10

Timetable of Activities………………………………………………………...10

SWOT Analysis……………………………………………………………… 13

FINANCE………………………………………………………………………………

Estimated Capital…………………………………………………………… 17

Price Comparison …………………………………………………………… 19

METHODOLOGY……………………………………………………………………...

Respondents………………………………………………………………… 21

Survey Procedures…………………………………………………………. 21

ANALYSIS, PRESENTATION AND INTERPRETATION………………………...

CONCLUSION AND RECOMMENDATION………………………………………

REFERENCES…………………………………………………………………………

APPENDICES…………………………………………………………………………
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List of Figures

Figure Pages

1 Product Flow of Electromagnetic Bike…………………………. 6

2 Electromagnetic Bike Prototype Design…………………………8

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List of Tables

Table Pages

1 Timetable of Activities………………………………………………. 12

2 SWOT Analysis……………………………………………………… 14

3 Estimated Capital of Electromagnetic Bike………………………. 18

4 Price Comparison……………………………………………………. 20

5 Demographic Profile of respondents in Cavite…………………… 24

6 Consumer’s Perception and Attitude………………………………. 27
7 Consumer’s Buying Decision……………………………………….. 31
8 Specification of Electromagnetic Bike……………………………… 33
9 Consumer Behavior………………………………………………….. 35
10 Demand of Electromagnetic Bike’s Spare Parts………………….. 37
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List of Appendices

Appendix Pages

1 Survey Questionnaire………………..………………………….....42

2 Gender of Respondents……………………………………………46
3 Age of Respondents………..………………………....…........... 48
4 Household Income…………………………………….……………50
5 Occupation…………………………………………………….…….52
6 Place of Residency ………………………………………………...54
7 Percentage of Riding an E-bike……………………………………56
8 Consumer’s Perception and Attitude……………………………...58
9 Consumer’s Buying Decision.....................................................60
10 Specification of Electromagnetic Bike...................................... 62
11 Preferred Design of Electromagnetic Bike............................... 64
12 Price of Electromagnetic Bike...................................................66

13 Effective Promotional Tools for Electromagnetic Bike...............68

14 Electromagnetic Bike’s Potential Market....................................70

15 Demand of Electromagnetic Bike’s Spare Parts.......................72

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INTRODUCTION

Background of the Study

As days and years go by, technologies keep on innovating specifically on

mode of transportation but some people still ride their own bicycle to lessen everyday

expenses on public transportation. Cycling also requires no gasoline and, therefore,

no harmful vehicle emissions or smog are released into the air when a person is

riding his or her bicycle as stated by Tara (2018). In the midst of the Corona virus

pandemic, many people are understandably wary about squeezing onto a train or

bus and a bike — especially an electric bike — has quickly become a must-have for

anyone living in an urban or suburban community according to Hawkins (2020). Most

of the people are now health conscious who prefer riding a bicycle. Out of 89

countries sampled in the study, the Philippines ranked 13th most health-conscious

country in the world, Limos (2019). Particularly in the province of Cavite, there are a

lot of gyms or fitness centers available. According to Hawkins (2020), Yamaha, the

Japanese brand known mostly for its pianos and motorcycles, has been selling

electric bicycles in the US for a little less than two years and now, the company is

expanding its lineup with the addition of a new, fitness-focused e-bike called the

Civante that only weighs 43.4 pounds, which is practically a featherweight when it

comes to e-bikes. A lot of inventions and innovations in bicycles offered by Yamaha

Company put the researchers in the discovery of having an Electromagnetic Bicycle

for Caviteños wherein magnet would be more helpful than it is expected to be.

According to Roe (2019), e-bikes work when current runs through the stator’s

electromagnets in a circular sequence, those electromagnets repel and attract the

permanent magnets on the rotor, causing it to spin. Researchers discovered that

electric bicycles and exercise bikes could go along together and be a new innovation.

It is because of the magnetic resistance that can be found in the features of an

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exercise bike that would be added and change features of an electric bicycle.

Magnetic resistance in an exercise bike makes use of magnetism and electricity to

provide consumers with variable resistance and when a consumer pedals a variable

resistance bike at its basic level, there will be supply energy to overcome the

resistance, and turn the wheel–the energy comes from the movement of muscles,

and that’s what helps the consumer burn calories as stated by Falco (2017). There

are benefits of magnetic resistance: whisper-quiet and smooth operation, reliable

with little-to-no maintenance ever needed, wider range of resistance settings to make

your workout more challenging over time, and intensity controlled with one simple

dial, Teeter (2018). According to Bergstresser and Friedl (2014), voltage is created

through motion and greater number of coil means a greater amount of voltage is

induced, similarly, the faster the magnet is moved through the coil, the more voltage

it get. The bike has a dynamo which is a device that makes direct current electric

power using electromagnetism. Electromagnetic Bicycle has wheels like exercise

bike which has a magnetic resistance that would help for fitness. Researchers

decided to create an Electromagnetic bicycle for consumers to have a helpful, eco-

friendly and fitness-focused vehicle for health conscious Caviteños with a justified

price and weight.

Statement of the Problem

Generally, this study investigated the critical factors that influence customer

choices in buying an e-bike at Cavite.

Specifically, the study sought to answer the following:

1. What are the demographic profile of the cyclist in terms of:

a. gender;

b. age; and

c. household income.

2. What are the best places to market the product within Cavite area?
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3. What are the consumer’s perception and preferred design and specifications

towards e-bike?

4. What promotional tools are most likely effective to reach out the target

market?

5. What are the primary bicycle parts needed for the opening of electromagnetic

bike spare parts shop?

Objectives
Generally, this study investigated the critical factors that influence customer

choices in buying an e-bike at Cavite.

Specifically, the study sought to answer the following:

1. Determine the demographic profile of the cyclist in terms of:

a. gender;

b. age; and

c. household income.

2. Distinguish the best places to market the product within Cavite area

3. Identify the consumer’s perception and preferred design and specifications

towards e-bike

4. Figure out the effective promotional tools to reach out the target market

5. Specify the primary bicycle parts needed for the opening of electromagnetic

bike spare parts shop

Hypothesis

The following were the assumptions of the researchers about the

Electromagnetic Bike prior to the launching of the product.

1. Cyclist of both Gender are satisfied with the product that are eco-friendly

and meets their needs.

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2. The product make a great trend especially to Millennial through the

uniqueness and useful system programmed together with the modernity of

style.

3. There are enough middle incomers and high incomers to buy our product.

4. The best place to market the product is into City particularly in bike shops

and super markets.

5. The behavioral patterns are mainly influenced through consumer’s buying

decision

6. Electromagnetic bikes gain more attention because of its strong sense of

security and innovation.  

7. Most of the target market prefer customizing bikes  

8. There is an improvement in business demand for the opening of an

electromagnetic bike spare parts shop.

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MARKET

This chapter presents the comprehensive and in-depth description of the

product, prototype design, and target market of the study. This also illustrate the

SWOT analysis of the product and timetable of activities in preparation for the study.

Product Description
Electromagnetic Bike is a chainless and waterproof bicycle powered by

electricity and uses magnetic wheels. It is rechargeable and uses portable wifi, GPS

Tracking Device, flashlight and MP3 Bluetooth. The bicycle added smart security

(finger print and eye scanning), alarm and camera for the safety of the future user of

the bike. 

Product Flow
This showed the process of the operational steps in developing a product

which includes symbols and arrowheads to visually indicate the direction of the

procedure flow. Figure 1 illustrated the complete flow of how the Electromagnetic

Bicycle is assembled from the procurement of raw materials up to the releasing of

finished product.
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Procurement

Productions/Operations

Quality Assurance

Packaging and Shipping

Figure 1. Electromagnetic Bicycle Product Process Flow

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Electromagnetic Bike Product Process Flow

Procurement. The Procurement Department and the company ensure that

the raw materials that would use are good quality materials, starting from its

important parts such as the wheel, the chainless pedal, the frame, the battery and the

handle bar where location of system is place.

Productions/Operations. In this process, the design specifications for

Electromagnetic Bicycle takes place. Aside from the important parts of the bicycle,

assembling of additional specs would be added on the process such as the MP3

Bluetooth, Smart Security, Camera, Alarm, GPS Tracking Device, Portable Hotspot

(wi-fi). This process would be monitoring to find and correct roots that causes

problems to the product.

Quality Assurance. After the production process for the product, the Quality

Assurance would make the product testing and checking the whole parts of the

product; the wheel, the chainless pedal, the frame, the battery, the handle bars and

the other additional specs. The Quality Assurance were responsible in analyzing the

data they gather and solving the issues or problems with the products. The qualities

and the approval of the products relied on them.

Packaging and Shipping. After the strict scrutinizing of the products and the

quality approval made by the Quality Assurance. The product is ready to ship

ensuring that the products are good and not damage, the packages are clearly

labeled including the parts and the instructions in the bicycle.

Product Prototype Design

Electromagnetic bike uses magnetic levitation principle in wheel, the wheel

itself is a magnet and it is also chainless. Figure 2 showed the design and specified

location of the features installed in the electromagnetic bike.

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Figure 2. Electromagnetic Prototype Design

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Below are the full specifications of the product:

Bluetooth MP3. Bluetooth MP3 is a portable media player, where in audio file

are compressed together downloaded from the internet. In the making of

Electromagnetic bike, the first innovation that is being applied was the Bluetooth

MP3, Bluetooth MP3 will allow riders to listen and enjoy great music while having

their best ride.

Alarm. These indicate an alarm condition. Most commonly, these are bells,

sirens, and/or flashing lights. Ensuring the safety of the rider’s bike, installing of the

alarm system will help potentially scaring off burglars.

Eye scanner. It is an automated method of biometric identification that uses

mathematical pattern-recognition techniques on video images of one or both of

the irises of an individual's eyes Putting eye scanner in the top part of the bike, will

support the alarm system when unauthorized person is recognized.

Finger print scanner. A type of technology that identifies and authenticates

the fingerprints of an individual in order to grant or deny access to a computer system

or a physical facility. Sharing is caring, by the use of Finger print scanner it will let

them add participants that is authorized to operate with the bike.

Micro Camera. A device for recording visual images in the form of

photographs, film, or video signals. Prioritizing the safety of the rider’s while they are

on the road, or out there enjoying biking, placing camera in the front of the bike will

serves as their surveillance and proof if something happened to them.

GPS tracking device. An accurate worldwide navigational and surveying

facility based on the reception of signals from an array of orbiting satellites. When it

comes in buying a bike, it is impossible that they get different style; they can’t avoid

having the same bike with the others. In order to solve it putting GPS will help them

to easily locate the bike.

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Portable Wi-Fi. It is a small gadget which fits in the palm of your hand and it

is very light. Its function is broadcasting internet to the compatible devices around it.

Riding a bike, going into different places sometimes they can’t update their friends

and family, but with portable Wi-Fi they are able to connect and update.

Target Market
Electromagnetic Bike will appeal to all its primary target market, the cyclist of

both gender between middle and high incomers by providing the product with

affordable prices. Specifically targeting those who are health conscious, hated high

traffic congestion, and concerned in environment. As well as the secondary target

market which is the elderly men who may want to buy e-bikes for their everyday

fitness routine.

Timetable of Activities

Timetable of activities shows exactly what activities has been done at a

particular time to be able to monitor, manage and organize tasks and activities of the

company.

In the month of September, we started to conceptualize what product can we

offer to the market that is unique and new for everyone. After that, we began to plan

and prepare for the upcoming product proposal. It is indeed a bit difficult for us to

think and decide what product we are going to propose. By October, it took us two

weeks to propose our product since the first one that we proposed was rejected and

we have come up with another idea which is the Electro-magnetic Bike and luckily, it

was approved. As can be seen in the time table, the Product Proposal overlapped in

the Developing Market Research Study for the reason that after the approval of

Electromagnetic Bike we then proceeded into developing the study. In Developing

Market Research Study, we created some pre-research questions about the product,

checked the hypothesis, researched about our potential competitors and lastly,

writing final research questions. By November, we conducted the research survey

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and it took us many weeks in this since the duration contained creating the survey,

process of approval and conducting the survey that was done through google forms.

This also overlapped in Writing Manuscript since in that time we are doing the

manuscript from Introduction to Methodology. After we made the first draft we

consulted to our professor and it was held through online. By the 1 st week of January,

we began to collect the data and analyze it. After interpreting the data gathered, we

are then scheduled for the 2nd manuscript consultation in which after that we revise

the manuscript for rechecking of grammar and content. Basically, we now are

preparing for our final presentation which will be held in between January 18 to 22.

Table 1 showed the duration of the activities in accordance to the study being

conducted from September 2020 to January 2021.

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Table 1. Timetable of Activities

SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

ACTIVITIES
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
Conceptualization of Study
lanning and Preparation for
Proposal

Product Proposal

eveloping Market Research

Study

Conducting Research Study

Writing Manuscript
rst Manuscript Consultation

ata Collection and Analysis

cond Manuscript Consultation

Revision of Manuscript
inal Presentation of Market
Research Study
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SWOT Analysis

SWOT Analysis is the list of internal strength and weaknesses and external

opportunities and threats of the company. Table 2 showed the general analysis of the

innovative product Electromagnetic Bike under Toyota bike series and its effect to the

company.
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Table 2. SWOT Analysis

STRENGTHS WEAKNESSES

 Eco Friendly  New to industry

 Strong security  Lack of customers trust
 Rechargeable  Low consumer awareness
 Easy to park  Magnetic wheel can attract
 Good for personal exercise metal dust for the cause of
 Light weight wheels heaviness
 Water resistant  Costly
 High quality

OPPORTUNITIES THREATS

 Technology advancement  New competitors in the market

 Short trip alternatives  Highway Unsafety
 Changing customer tastes  Habit of some consumer to use
 Growing popularity of e-bikes or buy cars
 Positive impact of E-bike market  Theft eye attention
during COVID-19

The following showed the in-depth description of SWOT Analysis of Electromagnetic

Bike:
Strengths

Eco friendly. As E bike only uses battery power and uses only a very small
energy that reduced air pollution.
Strong security. E-bikes are lucrative targets for thieves, consumers will be
alarm when someone touches their bike and also the safety of E-Bike because of its
strong security.

Rechargeable. E-bikes only use battery power wherein it becomes the

strength of the product and can be use anytime the consumers want and because of
its rechargeable batteries it can travel up to 45km.

Easy to park. With Electromagnetic bike’s conveniency to use especially it is

a light weight, parking is not a big of a problem.

Good for personal exercise. Electromagnetic Bikes is for health and body
conscious consumers which also gives benefits to our physical body as well as to our
health.
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Light weight. The convenient way to use and park everywhere without the
problem of the heaviness is the reason why it is the strength of the company since
most of the E-bikes are quite heavy.

Water resistant. Consumers can use this product at any weather even if its
raining.

High quality. With the emerging need of advancement in high technology,

Electromagnetic bikes have all those special features to thrive even more in the
industry

Weaknesses

New to industry. A lot of existing competitors are everywhere. It is possible

that it may cover up the business.

Lack of customers trust. Because of the newness of the product consumer

may not ensure the legitimacy of the product.

Low consumer awareness. Also because of the newness of the product and

the existence of other competitors.

Magnetic wheel can attract metal dust for the cause of wheels

heaviness. The attraction between the metal dust and magnetic wheel can cause

some problem to the product and to the consumer.Magnetic wheel can damage and

can be expensive for consumer to buy another one.

Costly. Not all people have the capability to afford and buy luxurious bikes.

That’s why there are limitation to those consumer who want to buy this kind of

product.

Opportunities

Technology advancement. Innovation will see on the high quality of these

E-bikes. Special features are the product of innovations, that is why consumers may

easily be attract to Electromagnetic Bike.

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Short trip alternatives. It can use alternatives to van and jeepneys and can

save money for fare.

Changing customer tastes. The special features can change the

consumer’s taste and preference and also the attractiveness of Electromagnetic

Bike. These are the reason why we include it as one of our opportunities.

Growing popularity of e-bikes. The positive comments about e-bike from

the very beginning of its creation, especially the quality and features, can impact the

sales of the company.

Positive impact of E-bike market during COVID-19. Because of the safety

to not expose too many people, it is a good timing to Market an E-bike since there

are also demand from the consumers.

Threats

New competitors in the market. It can limit the performance of the

marketing especially our product since it is just new to industry and may become our

hindrances to market the product.

Highway Unsafety. It can damage the product wherein it will gives limit on

where E-bike can be used.

Habit of some consumer to use or buy cars. Consumer’s may disregard

buying E-bikes especially cars which can be used for everywhere trips and its

capacity to load people.

Theft eye attention. The innovative features and the high quality of the

product will be a lucrative target for thieves.

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FINANCE

This chapter showed the division of estimated capital prior to the launching of

the product and the price comparison for the price basis of Electromagnetic Bike.

Estimated Capital

The management of the capital structure of the existing commodity capital. It

indicates the capital estimate divided by raw and their value in the output of the

electromagnetic bike. The estimated capital of the product is expected to be 100,000.

The table 3 explains the estimated expense of Electromagnetic Bike with an

estimated capital of Php 100,000 for the electromagnetic e-bike procurement of raw

materials.
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Materials used Price in

Philippine Peso

Magnetic Wheel 10,500

Wheelset magnesium 26 er bike mags 

Battery storage  4,716

48v lithium battery

MP3 bluetooth  1,901

Eye scanner  19,271

Face recognition terminal DT-10W

Biometric fingerprint  3,848

Miaxis SM-91M (TME 20)
500 DPI Resolution
Lightweight and durable design
IP54 rated dust and water protection design
Live finger detection technology

Camera front surveillance  2,979

360 degree bird view system camera DVR recording cam 

Flashlight 645 645

Ultra bright waterproof bike light with bicycle speed-o-mater

Alarm  1,280
Anti-theft burglary alarm engine 

GPS tracking data  8,500

Mini GPS tracker GT001 anti-theft device smart locator voice strong
magnetic record and waterproof

Aluminum alloy frame 17,800

Taiwan fengda mosso ultra light 70005 aluminum alloy high strength

Portable Wifi 1,599 1,599

Huawei E586Bs-2 netgear PCCW travel mobile wifi

Front fork C      1,818

Hydraulic front fork      

Saddle 3,000
114g full carbon fiber saddle ultralight san macro aspide super
leggara 
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Total 76,258

Table 3. Estimated Capital of Electromagnetic Bike

2019

Price comparison
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In order to find similar products to contrast direct competitor prices with

indirect competitors. The price comparison table indicates the value and the

competitor's equivalent or corresponding commodity. Our direct competitor Beno

technologies, which are identical to our electromagnetic e-bike in a product Hubless

e-bike. Although our indirect competitor Yamaha has no similarities and no

characteristics with their product Civanten, they can compete in satisfaction with

customers.
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COMPETITOR ITEMS PRICE

Beno Technologies Hubless e-bike 160,000

Incorporated
20
Yamaha Civanten 163,466.41
Table 4. Price comparison
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METHODOLOGY

This chapter describe the details on how the study was initiated and

conducted. It discusses the methods of research that consists of the respondents

and the data gathering procedures.

Respondents of the Study

The population are the cyclist that were described according to their

demographic profile such as sex (male and female), age range (30-60 years old) and

interested in motors, bikes and car tools. The sample population of the study are 100

Cyclists coming from the Cavite area premises and subjected to answer the survey

questionnaire.

Data Gathering Procedure

The study started from seeking of approval to conduct this research from Mr.

Elmer Baybay. After the approval, the researchers created a questionnaire. The

instruments were approved and ready for distribution. Approval of survey

questionnaires were accepted to formally gather the needed data. Moreover, the

study will gather relevant data after answering the questionnaires. The researchers

will retrieve the survey questionnaires, create data analysis, and interpret based on

the result of the survey being conducted.

After data analysis and interpretation, the researchers will utilize primary and

secondary data as the source for data collection. The primary data will be coming

from the survey questionnaires given to the cyclists in Cavite area. Secondary data

will be used in arriving for the conclusion of the study. It includes the journals,

articles, electronic sources and book. These will be used to support all the claims of

this study. See appendix 1 for survey questionnaire.

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ANALYSIS, PRESENTATION AND INTERPRETATION

This chapter present, analyze and interpret the data gathered in the research

study. The various results were presented in the succeeding graphs with

corresponding discussions and explanations. It also answered problems given in the

previous chapter.

Gender

This study explored the impact of satisfaction it gives to both participants that

is why fifty percent (50%) of female and fifty percent (50%) of male share equally

gratification that bike is giving them through meeting their needs. The figure

illustrated that both participants are equally divided based on product satisfaction and

were pleased with the innovation of the product. They get to enjoy while using bike,

they also use bike as a transportation in this new normal as well as helping them to

exercise their body to strengthened bones and decreased body fat levels. This is

likely due to the fact that bikes give a good benefit to whoever using it. See appendix

2 for gender of the respondents.

Age

The respondents’ ages were 18 years old to more than 55 years old. Four

percent (4%) were on age of more than 55 years old. Thirteen percent (13%) were on

age of 44-54 years old. Eleven percent (11%) were on age of 26-43 years old and

lastly seventy two percent (72%) were on age of 18-25 years old. The lower the age,

the higher the knowledge he/she has in terms of analyzing a good and unique

product and looking for innovation that expand the consumer engagement with the

product. The product did make a great trend to Gen Z because at this age most

people are all about technologies. Millennials are constantly seeking the latest and

greatest products that strike a chord with them, whether it is a passion for a hobby

and also more likely to purchase a product if it makes them feel special either
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through this personal connection or the idea of exclusivity and style. See appendix 3

for age of the respondents.

Household Income
The majority of respondents, 42 percent, are from lower incomes. While the

other is: 21% for lower middle incomers, 17% for middle incomers, 15% for higher

middle incomers, and 5% for high incomers. Most households who chose to use the

product are lower incomes than the expected middle incomers and higher incomers.

This is due to the potential opportunity that electromagnetic bike has such as the

standard transportation with loads of innovative feature than costly cars. Although the

data suggested that electromagnetic bike appeal to the lower incomers, higher

incomers are a bit unsatisfied and still waiting for a motor bike version. See appendix

4 for household income of the respondents.

Occupation

Table below shows the Occupations of Respondents, 33% came from the

students who got the higher percentage, 23% are the Business Owners, 17% are

athletes, 13% are company employee, 7% are public teachers,5% are medical

doctors and 2% came from the Seniors or the elderly which got the lowest

percentage. Seniors nowadays are looking for a friendly bicycle that they can use for

everyday exercising. This data is accurate to consider as our secondary target

market in which electromagnetic bike can help them build a physically fit body. Based

on the survey results, students have the higher percentage which shows that the

product can be a great trend through the uniqueness of the product and modernity of

its style especially to the generation z and younger generation. See appendix 5 for

occupation of the respondents.

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Place of Residency

Table below shows the percentage of place of residency of

respondents.Composed of 13 places in Cavite, 32% of respondents are in General

Trias and Trece Martires,Cavite which has higher percentage of place of residency of

16% each. 26% of respondents are in Dasmarinas and Naic Cavite which is next to

higher percentage of 13% of each.24% is in Tagaytay and Indang Cavite which has

12% of respondents each.And 6% to Mendez Cavite,4% in Alfonso Cavite,3% in

Imus Cavite and 1% in General Emilio Aguinaldo,Silang,Tanza,Bacoor and Cavite

City. Based on the results of the place of residency, potential customer came from

the cities wherein a lot of establishments can be found especially supermarkets and

small stores such as bike shops where we are about to place our product. It is shown

that the municipalities around Cavite where the potential customers came from are

the best place to market the product. See appendix 6 for place of residency of the

respondents.

Table 5. Demographic profile of the respondents in Cavite

FREQUENCY PERCENTAGE
CHARACTERISTICS
(n=100) %
Gender
Male 50 50

Female 50 50

Age

18 – 25 years old 72 72

26 – 43 years old 11 11

44 – 54 years old 13 13

More than 55 years old 4 4

Household Income

Less than Php 19,000 42 42

Php19,000 - 38,000 21 21

Php 38,000 – Php 67,000 17 17

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Php 67,000 - 115,000 15 15

More than Php 115,000 5 5

Occupation

Students 33 33

Business Owners 23 23

Athletes 17 17

Company Employees 13 13

Public Teacher 7 7

Medical Doctor 5 5

Seniors 2 2

Place of Residency

General Trias 16 16

Trece Martires City 16 16

Dasmarinas City 13 13

Naic 13 13

Indang 12 12

Tagaytay 12 12

Mendez 6 6

Alfonso 4 4

Imus 3 3

General Emilio Aguinaldo 1 1

Silang 1 1

Tanza 1 1

Bacoor 1 1
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Cavite City 1 1

Percentage of Riding an E-bike

Out of 100 respondents, 80% knew how to ride an e-bike, while 20% did not

know how to ride it. See appendix 7 for the percentage of riding an E-bike.

Consumer’s Perception and Attitude

The table 6 showed the Consumer’s Perception and Attitude. The agreement

who got the highest mean was the higher the price, the higher the quality with a
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mean score of three point fifty-two that is interpreted as agree. The second highest

was the looking for authenticity and uniqueness in luxurious bikes with a mean score

of three point forty-nine interpreted as agree also. The third highest was the luxurious

bikes build the sense of accomplishment through hardships with a mean score of

three point one interpreted as neutral. The agreement who ranked four was the

Luxurious bike increases self-esteem and provides some sense of belongingness

with a mean score of two point eighty-six. Overall, the level of agreement stated had

a mean score of three point twenty-two interpreted as neutral. This implies that the

level of agreement stated were really existing as a perception and experienced by

the consumers around Cavite. See appendix 8 for the graphed percentage of

consumer’s perception and attitude.

The higher the price, the higher the quality

The consumer’s perception and preferred design and specifications of cyclists

towards e-bike is based on their decision and emotions. As can be seen in table 6,

the respondent’s response Agree for ‘the higher the price the higher the quality’

which has a mean of 3.52. In relation to Electromagnetic Bike, its price is high

because every material used have the most quality and the impact of this to the

consumer is a longer life span of the product.

27

Luxurious bike increases self-esteem and provides some sense of

belongingness

Respondent’s response Neutral which has a mean of 2.86 for ‘Luxurious bike

increases self-esteem and provides some sense of belongingness’ means that

expensive bike can boost your confidence which something can be proud of having

it.

Looking for authenticity and uniqueness in luxurious bike

 32

In ‘Looking for authenticity and uniqueness in luxurious bike’ they response

Agree which has a mean of 3.49 that means people are the type of person who are

searching for unique and luxurious bike. This is due to the factors such as travelling,

exercise and transportation and for assuring that their purchased item is innovative.

Luxurious bikes build the sense of accomplishment through my

hardships

Lastly they response Neutral which has a mean of 3.01 for ‘Luxurious bikes

build the sense of accomplishment through my hardships’. Means they are having

the feeling of being accomplished in something that the consumer may wish to have.

There are times that it satisfies them through their hardships from what they want

and what they are working for.

Table 6. Consumer’s Perception and Attitude

INDICATOR MEAN DESCRIPTION

3.52 Agree
The higher the price, the higher the quality
Luxurious bike increases self-esteem and
2.86 Neutral
28
provides some sense of belongingness
Looking for authenticity and uniqueness in
3.49 Agree
luxurious bikes
Luxurious bikes build the sense of Neutral
3.01
accomplishment through my hardships

WEIGHTED MEAN 3.22 NEUTRAL

Consumer Buying Decision

The table 7 showed the consumer’s buying decision. The importance who got

the highest mean was the Quality with a mean score of eight point sixty that is

interpreted as extremely important. The second highest was the Price with a mean

score of seven point eighty-eight interpreted as very important. The third highest was

the Sense of Security with a mean score of seven point sixty-four interpreted as very

important also. Followed by Design with a mean of seven point thirty-seven,

 33

Comfortable with a mean of seven point thirty-four, Spare Parts Price with a mean of

six point-twelve, Service center with a mean of five point-fifty, Bicycle Accessories

with a mean of five point-fifty, Brand with a mean of five point thirty-eight, and

Promotion with a mean of five point thirty-one. Overall, the level of importance stated

had a mean score of six point seventy-one interpreted as very important. This implies

that the level of importance stated were considered when the consumers around

Cavite buy luxurious bikes. See appendix 9 for the graphed percentage of

consumer’s buying decision.

Quality

With 19% respondents answered Quality which also affects decision.

According to Kotler and Armstrong (2010) a product’s quality has a significant impact

towards the product or service performance, thus it is linked to a customer’s and

satisfaction. That’s why people always look for the good quality that will last longer.

Price

. According to Kotler and Keller (2016) Price perception greatly affects a

consumer's decision to purchase a product. The perception of price explains

29
information about a product and provides a deep meaning for the consumers as

stated by Faith and Agwu, (2014). Hence price is an important factor in the

purchasing decision, especially for products that are frequently purchased, and in

turn, influences the choices of which store, product, and brand to patronize.

Consumers all know that every single person checked the prices, when it is too

expensive it is intended not to buy, but the cheaper the price the higher chance to

buy it.

Sense of Security

Total of 7% for Sense of Security, most of the people nowadays do not care

much onto something, as long as it is in the trend, it is expected to be good.

Design
 34

Next is the Design with 18%, Philiastides and Ratcliff said that Designers play

on color, type, and iconography to tap into deep emotions. Color has a strong

psychological hold on people, and there is a definite correlation between color and

feeling. Studies have shown that color triggers a very specific response in our brains.

Knowing this, designers can manipulate consumers by trying to stir up certain kinds

of emotions when looking at specific products. Design affects consumer’s decision

when looking for specific item.

Comfortable, Promotion and Bicycle Accessories

Having 5% with Comfortable, Promotion and Bicycle Accessories, people do

not ask that much for a product, as long as the product is good in appearance,

consumers will buy it.

Brand, Service Center and Spare part price

Lastly with 2% Brand, Service Center and Spare part price are alike.

According to David Ogilvy, people have personalities that make or break them in the

market place. Much like people, many brands are assumed to have personalities,

which are not solely determined by the actual physical characteristics of the product

but by a host of other factors such as advertising, image of the company user’s
30
image, product origin and so on. Now a days, every single person knows how to

maintained their bikes in good condition that’s why the service center does not affect

them that much, also Spare Part Price, there are so many cheap Spare parts that

they can buy, and changing the parts is not an everyday option.
 35
31

Table 7. Consumer’s Buying Decision

INDICATOR MEAN DESCRIPTION

Price 7.88 Very Important
Quality 8.60 Very Important
Design 7.37 Very Important
Sense of Security 7.64 Very Important
Comfortable 7.34 Very Important
Brand 5.38 Moderately Important
Promotion 5.31 Moderately Important
Service center 5.89 Moderately Important
Spare Parts Price 6.12 Moderately Important

Bicycle Accessories 5.50 Moderately Important

WEIGHTED MEAN 6.71 MODERATELY IMPORTANT

Specification of Electromagnetic Bike

The table 8 showed the consumer’s buying decision. The approval who got

the highest mean was the Waterproof with a mean score of four point nine that is

interpreted as approve. The second highest was the Alarm with a mean score of four

point-five interpreted as approve also. The third highest was the GPS tracking device

with a mean score of three point ninety-eight interpreted as neutral. Followed by

Micro Camera (for surveillance) with a mean of three point ninety, Smart security with

a mean of three point seventy-five, MP3 bluetooth with a mean of three point

seventy-one, Portable Hotspot (wifi) with a mean of three point seventy. Overall, the

level of approval stated had a mean score of three point eighty-eight interpreted as

neutral. This implies that the level of approval stated were somewhat a positive

feedback as an innovative feature for e-bikes. See appendix 10 for the graphed

percentage of specification of electromagnetic bike. 32

Waterproof

According to the survey results, most people consider a waterproof feature

when deciding to purchase electronic products. It has an average rate of 4.09 for

approval of respondents. According to Madan (2020) one survey also showed that

70% of the participants thought it was important to have waterproof devices to allow
 36

consumers to use their electronic products in various conditions like rain without the

fear of accidental damage.

Alarm

Next is the alarm for security which has an average rate of 4.05. Respondents

like to have a security alarm that gives them peace of mind knowing that their vehicle

is sufficiently safeguarded against theft. People find this particularly comforting when

experiencing separation anxiety from being away from their cherished car during

vacations, Brown (2019).

GPS tracking device

The GPS tracking device ranked as 3rd with 3.98 average rate and micro

camera for surveillance ranked as 4th with 3.90 average rate among the features of

Electromagnetic Bike according to the survey. When a vehicle is stolen, the alarm

company can track a car and alert the authorities of its exact location through GPS.

According to Brown (2019), with this innovative technology, law enforcement

authorities can recover a vehicle quicker than cars that aren’t equipped with GPS

tracking systems.

Micro Camera (for surveillance)

Some people would also like to have a camera on their vehicle for security,

safety and convenience. According to Brown (2019), some of the cameras can help

propel cars closer toward an autonomous future by enabling the vehicle to see what's

around it.
 37
33

Smart Security

Next is the smart security that has 3.75 average rate on survey results. This

includes eye and fingerprint scanner which help for safety of the vehicle. According to

a study, as for why users are so enthusiastic about fingerprint-based authentication,

46 percent said it was because of its ease of use, while 44 percent cited security and

28 percent cited its speed, twenty-four percent thought it was cool, N. A (2017). Most

consumers want biometric options, and fingerprint scanning is at the top of the list.

Portable hotspot and MP3 Bluetooth

Portable hotspot has 3.70 average rate and MP3 bluetooth has 3.71 average

rate which concludes that features for entertainment ranked as least on approval of

consumers or respondents of the survey conducted in the study. In reality, people

don’t feel safe much of the time and that lack of safety is the major trigger for all the

fear that washes through them. (Bob Livingstone, n.d.). Having an owned vehicle

with strong security system lessens the consumer's anxiety upon driving and

entertaining themselves is just a least option. See appendix 10 for the graphed

percentage of specification of electromagnetic bike.

Table 8. Specification of Electromagnetic Bike.

INDICATOR MEAN DESCRIPTION

MP3 bluetooth 3.71 Neutral
Smart security (eye scanning, fingerprints)
3.75 Neutral
Micro Camera (for surveillance) 3.90 Neutral
Alarm 4.05 Approve
GPS tracking device 3.98 Neutral
Portable Hotspot (wifi) 3.70 Neutral
Waterproof 4.09 Approve
34
WEIGHTED MEAN 3.88 NEUTRAL

Consumer Behavior
It is important to know the different areas of the consumer’s behavior as well

as it helps to understand what makes a consumer to buy a product.

 38

Preferred Design for Electromagnetic Bike

As per the result, 65.3 % of the respondents preferred a customization in their

electro-magnetic bike while 34% of the respondents preferred the standard design

offered by the company. Electro-magnetic bike surely tickles the confusion of wide

market especially in this generation where technology plays a vital role of most our

activities daily. Probably these results were because a lot of consumers in this

generation had their different idols and favorite characters that they wanted to use in

terms of customizing their stuff. The results differ from one another according to ones

love of art. See appendix 11 for preferred design of Electromagnetic Bike.

Price of Electromagnetic Bike

Prices of Electromagnetic Bike ranges, 67.3% are willing to pay a 100,000 –

300,000 for their bike, 25% says they will spend 300,000 – 500,000, 4.1% for

500,000 – 750,000, 2% for an electro-magnetic bike costing 1M and more and 1%

said they can invest a million for electro-magnetic bike. See appendix 12 for price of

Electromagnetic Bike.

Effective Promotional Tools for Electromagnetic Bike

As per the data’s given, it is said that most of the information regarding E-bike

came from social media platforms having 87.8% while 53.1% said they heard this

from a word of mouth like from a family or friends, 39.8% said they have seen this

from a website, 32% from television, 22.4% from print ads, 10% from billboards,

4.1% from an email and 3% from radio. There were various information available in

our environment from different platforms that offers different kind of data’s but mostly

as per in this generation a lot of our data’s came from social medias, there’s no doubt

that a lot of private companies invest in an online advertisement and ads because a

lot of us now can be the recipient of those advertisement. This also explains why

radio was on the least because not all of today’s generation use this kind of

technology. See appendix 13 for effective promotional tool of Electromagnetic Bike.

 35

39

Electromagnetic Bike’s Market Potential

As can be seen in the pie graph, Yes got the highest percentage with

equivalent of 86.7% which means consumers are willing to buy an innovative electric

bicycle while 13.3% who responded for No meaning customers are not willing to buy

the product. See appendix 14 for Electromagnetic Bike’s market potential.

Table 9. Consumer Behavior.

FREQUENCY PERCENTAGE
CHARACTERISTICS
(n=98) %
Preferred Design for Electromagnetic Bike
Customized Design 64 65.3
Standard Design 34 34.7
Price of Electromagnetic Bike
Php 100,000-Php 300,000 66 67.3
Php 300,000 – Php 500,000 25 25.5
Php 500,000 – Php 750,000 4 4.1
Php 750,000 – Php 1M 1 1
More than Php 1M 2 2
Effective Promotional Tools for

Electromagnetic Bike
Social Media 86 87.8
Website 39 39.8
Print Ads 22 22.4
Email 4 4.1
Television 32 32.7
Radio 3 3.1
BIllboards 10 10.2
Talk of the others 52 53.1
Electromagnetic Bike’s Potential Market 36
Yes 85 86.7
No 13 13.3

Demand of Electromagnetic Bike’s Spare Parts

As can be seen in the pie chart among the Spare part of E-Bike, Maintenance

got the highest percentage of seventy-seven percent (77%), followed by the Wheels

and Wheel Bearing with twelve percent (12%), Battery Storage with eight percent

(8%) and Accessories with three percent (3%) as being the lowest. According to

Merriam Webster, Maintenance is conservation or preservation of something to keep

it stays from its original state or in good condition. See appendix 15 for demand of

Electromagnetic Bike’s spare parts.

 40

Maintenance

Maintenance got the highest percentage of seventy-seven percent (77%)

which means maintaining a bicycle is the most important factor to prevent the bike

from decaying. Ensuring that all parts of the bicycle are clean and every part is

functioning well, started from wheels, the chain and the brakes. In addition, safety is

also the reason of maintaining the bicycle.

Wheels and Wheel Bearing, Battery Storage and Accessories

Wheels and Wheel Bearing, Battery Storage and Accessories could be the

possible primary spare parts if the company open an electromagnetic bike spare

parts shop. This is the way to supply the demand of the customers who uses bicycle.
 41
37

Table 10. Demand of Electromagnetic Bike’s Spare Parts

FREQUENCY PERCENTAGE
CHARACTERISTICS
(n=77) %

Maintenance 60 77
Wheels & Wheel Bearing 9 12
Battery Storage 6 8
Accessories 2 3
 42
38

CONCLUSION AND RECOMMENDATION

This chapter presents the conclusions made based on the results of the data

gathered and the recommendation to the beneficiaries of the study.

Conclusion 

The Electromagnetic Bike under Lexus Series of Toyota Company has a market

potential to sell and open new opportunities to the company within Cavite based on

the following:

1. Most of the gender who prefer using it are both male and female ranging from

18-25 years old with a capacity of below Php 19,000 household

Income/allowance. Majority of the respondents are students who have a

business owner parents that can afford a Php 150,000 luxurious bike. Thus,

there is a positive outcome in the male elderly upon buying the product.

2. The best place to market the product are mostly from General Trias City and

Dasmarinas City. This is due to a high probability of bike shops and often

visited by the market.

3. The consumers prefer an innovative e-bike with customized design and a

good sense of security.

4. Social Media platforms are the easiest and effective promotional mediums

where we can patronize and attract more potential markets.

5. There is a high demand of primary spare parts which are the wheels & wheel

bearing, battery storage, and bike accessories. These are significantly

essential in the opening of the spare part shops of Electromagnetic Bike

around Cavite.
 43
39

Based on the results, the study concluded that Electromagnetic Bike has a

good potential to thrive in the industry once the product is launched around

Cavite.

Recommendation

With reference to the results, findings, and conclusions made in this study the

following were hereby forwarded:

1. Offer promotion that can increase awareness, create more interest, and

generate sales with brand loyalty are the first thing to keep in mind especially

when it comes to targeting or attracting the other age generation not only

limiting to younger generations and low incomers who are also interested in

purchasing the product.

2. Present more design, continuously do a research and if possible, upgrade

bicycle version to a motor bike version which exceedingly draws attention to

young men.

3. Expand the scope and limitation of introducing the product to a regional then

nationwide scope to expose the product and have a broader market.

 44
40

REFERENCES

Bergstresser, M. & Friedl, S. (2014). “Electric Motors & Generators: Converting

Between Electrical and Mechanical Energy”. Retrieved from
https://study.com/academy/lesson/electric-motors-generators-converting-
between-electrical-and-chemical-energy.html

David O. (2018) “4 Ways brands can influence consumer purchasing decisions in

the market”. Retrieved from https://www.expd8.co.uk/blog/4-ways-brands-
can-influence-consumer-purchasing-decisions-in-supermarkets/

Falco, T. (2017). “How Does a Magnetic Resistance Bike Work?”. Retrieved

from https://sciencing.com/magnetic-resistance-bike-work-6622568.html

Hawkins, A. J. (2020). “Yamaha’s new electric bicycle Civante is a fitness-focused

speed demon”. Retrieved from
https://www.theverge.com/2020/7/8/21316271/yamaha-ebike-civante-class-3-
price-specs

Kotler and Armstrong (2010). “4 Ways Brands Can Influence Consumer Purchasing
Decisions in Supermarkets” Retrieved from https://www.expd8.co.uk/blog/4-
ways-brands-can-influence-consumer-purchasing-decisions-in-supermarkets/

Kotler and Keller (2016). “The Influence of Product Price on Consumers’ Purchasing
Decisions”. Retrieved from
http://buscompress.com/uploads/3/4/9/8/34980536/riber_7-s2_k18-165_328-
337.pdf

Limos, M. A. (2019). “This is Where the Philippines Ranks among the World’s
Healthiest Countries”. Retrieved from https://www.esquiremag.ph/life/health-
and-fitness/most-health-conscious-countries-in-the-world-a00293-20190906-
lfrm

N. A. (n.d). “Generators & Dynamos”. Retrieved from

https://edisontechcenter.org/generators.html

Philiastides and Ratcliff (2016) “How the design affects consumer decision”.

Retrieved from https://thecyphersagency.com/how-design-affects-consumer-
decisions/

Roe, D. (2019). “E-Bike Motors, Explained”. Retrieved from

https://www.bicycling.com/bikes-gear/a25836248/electric-bike-motor/

Tara (2018). “Environmental and Health Reasons to Start Riding Your Bicycle More”.
Retrieved from https://biofriendlyplanet.com/green-
alternatives/transportation/environmental-reasons-to-start-riding-your-bicycle-
more/

Teeter. (2018). “Benefits of Magnetic Resistance vs. Friction Resistance.

. Retrieved from https://teeter.com/blog/benefits-magnetic-resistance/
 45
41

APPENDICES
 46
42

Appendix 1. Survey Questionnaire

43

47
 48
44
4945
 50
46

Appendix 2. Gender of the respondents

 51
47

Female Male Male

50% 50% Female
52
 48
53

Appendix 3. Age of the respondents

 54
49

More than 55
years old
4%
44 to 54 years old
13%

18 - 25 years old
26 to 43 years old 26 to 43 years old
11% 44 to 54 years old
More than 55 years old

18 - 25 years old
72%
55
 56
50

Appendix 4. Household income

 57
51

More than Php

115,000
Php 67,000- 5%
115,000
15%

Less than Php

19,000
42%
Php 38,000-
67,000
17% Less than Php 19,000
Php19,000-38,000
Php 38,000-67,000
Php 67,000-115,000
Php19,000- More than Php
38,000 115,000
21%

52
 58

Appendix 5. Occupation

53
 59

Senior
Medical Doctor
5% 2%
Public Teacher
7%

Students
33%
Students
Company Employee
13% Business Owners
Athletes
Company Employee
Public Teacher
Medical Doctor
Senior

Athletes
17%

Business Owners
23%

54
 60

Appendix 6. Place of residency

55
 61

Cavite
BacoorCity
Imus
Alfonso 1%
3% 1% General Trias
General Emilio
Tanza
4%
Silang
Aguinaldo 1% 16%
1% General Trias
1%
Mendez Trece Martires City
6% Dasmarinas City
Naic
Indang
Tagaytay
Tagaytay Trece Martires City Mendez
12% 16% General Emilio Aguinaldo
Silang
Tanza
Alfonso
Imus
Bacoor
Indang Cavite City
12% Dasmarinas City
13%
Naic
13%

56
 62

Appendix 7. Percentage of riding an e-bike

57
63
 64
58

Appendix 8. Consumer’s perception and attitude

 59
65

35 31 33 31
30 28 30 27 28
25 23
25 22 22
20 18
15
15 11 11 12
10 8 8 9 8
5
0

Strongly Disagree Disagree Neutral Agree Strongly Agree

 66
60

Appendix 9. Consumer’s buying decision

 61
67

35
35

30

25
19 18
20

15

10 7
5 5 5
5 2 2 2

Consumer Buying Decision

 68
62

Appendix 10. Specifications of electromagnetic bike

 69
63

50 47
45 43
40 39 39 39 38
36 36
35 34
32 31
30 30
30 28
25 24
19 20
20 17 18
15 14 13
10 10
10 7 7
5 6 6 5
5 3 4 4 3
1 2
0
a) Mp3 b)    Smart c)    Micro d)    Alarm e)    GPS f)     Portable g)    Waterproof
bluetooth security (eye Camera (for tracking device Hotspot (wifi)
scanning, surveillance)
fingerprints)

Highly Unlikely Very Unlikely Neither unlikely nor likely

Very Likely HIghly Likely
 7064

Appendix 11. Preferred design of electromagnetic bike

7165
 72
66

Appendix 12. Price of electromagnetic bike

 73
67

Php 750,000- Php 1 Million More than Php 1 Million

Php 500,000- Php 750,000 1% 2%
4%

Php300,000- Php 500,000

26%

Php 100,000-Php 300,00

67%
Php 100,000-Php 300,00

Php300,000- Php 500,000

Php 500,000- Php 750,000

Php 750,000- Php 1 Million

More than Php 1 Million

 68
74

Appendix 13. Effective promotional tools for electromagnetic bike

75
69
 7670

Appendix 14. Electromagnetic bike’s potential market

7771
 72
78

Appendix 15. Demand of electromagnetic bike’s spare parts

 7973

Accessories
Battery Storage 3%
8%

Wheels & Wheel

Bearing
12%

Maintenance
Wheels & Wheel Bearing
Battery Storage
Accessories

Maintenance
77%