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Italy, Rome

Luke Litton

RCPT 301: Intro to Tourism

September 4, 2020
Introduction and Motivation

Mostly known for their elaborate architectural design, the history that has

taken place, and their homegrown cuisine, Rome, Italy is the perfect destination spot

for travelers to educate themselves while also being able to relax and enjoy in this

historic city. This itinerary is focused on the historical of Rome as well as their local

cuisine. With a very laid back environment focused around family it is the perfect

destination for the young friends, and young family to go to.

Destination History and Traditions

As many have had to study in school and already know, Rome has a very

interesting, detailed history making it what it is today. There is no actual fact on how

Rome came to be founded, but there is an interesting legend. Two twin boys,

Romulus and Remus, were taken and put in the Tiber River left for death by a king

of a nearby city, but a she-wolf saved them. The twins later decided to create their

own city in 753 B.C., but Romulus killed his brother and became the king of his new

city, Rome. After Romulus 6 other kings ruled Rome. In 509 B.C. the Romans

changed from a monarch to a republic with 2 councils that were to be controlled by

a senate of 300. During this time, they made their first set of laws.

In the early stages of Rome, they wanted to take over all the land around

them. Carthage was one of the most ideal places to be taken over for their trading

zone in the Mediterranean Sea. This caused decades of war between the Romans

and the Carthaginians. After the Punic Wars, the Romans beat the Carthaginians and

burnt their city to the ground. The Romans were then able to take over the majority
of Europe. Most of their language was Latin as ancient Rome grew and took over

more areas of land they adopted many new languages such as Greek.

Within the next hundred years there were civil wars and Julius Ceaser began

his dictatorship, but in 44 B.C. he was assassinated. His then nephew, Augustus, then

took control and began a period of peace for the romans. Soon after his ruling,

Hadrian took ruling and built the Athenaeum. In 284 A.D. Diocletion became a

monarch and made new capitals and Rome lost its significance, but decades later he

left his position. When Theodosius the Great became ruler he made Christianity the

official religion. In 476 A.D. the Eastern part of Rome fell due to others migrating to

the area. (History.com Editors, 2009)

Ancient Rome is also known as being a very large part of global history.

During the Ancient Roman Era many things were created and are now used world

wide such as aqueducts, road systems, arches, and many more things.

Today Rome is nothing like it was centuries ago. Now they have holiday

traditions mainly based on Christian culture. Easter and Christmas both are

important holiday in Italy. They go to St. Peters Square to receive blessings from the

pope during Christian holidays. There are elaborate and meaningful nativity scenes

put up during Christmas. Festivals are also a big part of the Roman culture. They use

many different types of food that are traditional to their background such as fresh

pasta and vegetables. Art is also a major part of the culture in Rome, which allows

them to have many museums and art galleries to attend to.


International Tourist Arrivals

Many find Rome to be a very romantic area while also being a great place for

family vacation. Rome has a considerate amount of places to sightsee and fill your

stomach with extraordinary local cuisine. It is very unsurprising to see the amount

of tourism located there.

The City of Rome is at the top of the list when it comes to the most popular

destinations for tourist in Italy as of 2018. In a report published by Statista Research

Department they were able to calculate the number of international travelers to

arrive in the hotels of Rome from 2013 to 2019. In 2013 they registered 5.8 million

international arrives, and through those 6 years the number seemed to increase to

6.3 million. This might seem impressive although the number of overnight stays for

international visitors ended up decreasing moving from 17.4 million in 2013 to just

17 million in 2019. (Department, P. B., & 22, J. ,2020) Even though Rome is a popular

tourist area for many different counties the United States is at the top of the list for

the most overnight stays in the year of 2019, and the data reports that

approximately 3.8 million Americans had overnight stays in Rome. (Department, P.

B., & 9, S., 2020)

COVID-19

In a September Statista Research Department published a study on how the

Coronavirus would affect the tourist travels in Italy. It is estimated that Romes

International travel arrivals would drop nearly 40% in 2020. This was due to travel

being put to a stop from March to the end of June, but after the end of June they

were expected to make a slow recovery. (Department, P. B., & 16, S., 2020) Rome
mostly relies on tourism to remain economically stable, but since their tourism is

plummeting so is their economy. According to Euro News, “tourist number are

expected to return to its 2019 rate only by 2023.” It is safe to say that the Corona

Virus has made a huge impact on Rome’s economy and will continue to do so for a

while until they are able to recover. Since Rome focuses on tourism more than

anything else to make their economy flourish, they have now realized they need to

adopt new economic ways and strategies and not rely just on tourism itself to keep

them sustained. (Euro News, 2020) Covid-19 has made a huge impact on not only

Rome, but also all of Italy. Without tourism in the country the economy will be

facing great danger, and it is truly devastating.

Not only has this virus affected their economy, but it has also affected the

health of many Italian citizens. The country of Italy has had 300.000 cases total and

close to 36,000 deaths. Although the number of cases did decrease there has been a

slight rise since mid-August. At one point Rome had a spike in cases and was one of

the top cities in Rome for leading cases. Although the virus is still spreading, the

country has reduced the amount of cases as well as the amount of deaths since the

beginning. (Coronavirus Statistics.,2020)

Tourism Policy and Campaigns

The tourism policies set by Italy are by central, regional, and local. The

central government takes responsibly for promotion of tourism, monitoring, and

establishing guidelines for the National Tourism Conference. Regional authorities

set the promotion and development of the tourism policy. The local authorities are

over the listing of structures and activities that tourists take part in. they are also in
charge of technical assistance for stakeholders and the promotional coordination of

provincial interest. (Division of Powers., n.d.) As stated before, Covid-19 has left

Rome’s economy devastated, to try to compensate for this they have began new

strategies and campaigns to help bring the tourist back in. the Italian Prime Minister

has spoken out saying the country is now safe to travel to now advertising

companies are using phrases such as, “Italy, beauty is the only virus.” Italy has been

focusing most of their advertisements towards the southern area considering the

northern part of Italy still has a large amount of cases. Social media has also been a

great way for them to get back on their feet. After a social media influencer posted

photos of her staying at hotels and visiting attractions such as the Sistine Chapel

they noticed a rise in visitors as well as many people calling to make reservations.

As Rome is campaigning for their tourists to come back to their extravagant city full

of friendliness, fresh cuisine, exquisite wine, and historical attractions the tourists

are eager to come back to the city they love.

Tourist Attractions

As stated previously stated around nine million international tourists visit

Italy, Rome each year. There is a little bit of everything for almost everyone. Rome

has amazing locally grown food to go into their delicious cuisine, they have so many

historical monuments, and they also have a variety of art museums.

There is no surprise that Rome has an immense amount of landmarks and

monuments, which makes them one of the most popular destinations for this

around the world. These areas give you a sense of their culture and educate you on

the history of Rome. The Colosseum , an ancient ruin, is one of the largest attractions
in Rome. To tour the Colosseum the tourist can either get a tour guide or use a

downloadable audio guide to give a better idea of the history and what each area is.

There are many natural attractions to choose to visit within Rome. Parco

degli Acquedotti is a breathtaking park located in the southeastern part of Rome. At

this park you are able to see 2 ancient aqueducts still standing tall. Even though this

attraction is one of the most famous landscapes of Rome, many tourists do not flood

the area. It makes the perfect area to go on a stroll or even ride a bicycle around to

take in fresh air. (Ugc.,2018) Another beautiful natural attraction in Rome is the Parco

Della Caffarella. This park is filled with green grass, trees, ponds, and a few monuments.

Here tourists are able to have a stroll see a variety of animals and plants all around the

park. This park is also able to accommodate people who might have a harder time getting

around by having small electric vehicles. This park also offers bike renting so people can

ride around this large area!

There are also plenty of places for tourists to go shop until they drop from outlet

malls to family owned stores on the street tourists are able to find just about anything.

Rome is said to have some of the best boutiques in Italy. (Vatican City Tour,nd) One of

the many areas is High street: Via del Coroso, which is one of the most popular shopping

streets in Rome for not only tourists, but also many locals. This street stretches almost a

mile long with stores everywhere. You can find stores such as Nike and H&M, but you

are also able to find the smaller stores owned by locals. (Natalie, 2020) there are also

many street markets where you can such as Porta Portese Market, which is more like a

traditional flee market. (Vatican City Tour, nd)


For tourist looking to be entertained, there are numourous venues for theater, live

music, and much more. The Auditorium Parco della Musica is an experience for anyone

looking for a fun event to attend. Parco della Musica is designed having 3 concert halls

and an outdoor theatre, and the building is set up to have spectacular acoustics. Many

musical performances take place here by the Orchestra dell’Accademia Nazionale di

Santa Cecilia. Not only do they offer music concerts they also regularly have film

screenings and lectures that take place. (Lonely Planet.,2019)

Rome also has many annual festivals that give tourist an amazing cultural

experience. Depending on what time of year they have different festivals. In June there is

one of the most popular festivals, Lungo il Tevere. This festival is located along the Tiber

River open to locals and visitors. Many local artists set up displays along the river for

everyone to see. Temporary restaurants are also set up and there are many activities and

cultural performances to see. Not only does this give tourist an opportunity to see the

Roman culture, but it also gives them opportunity to taste many cultural dishes. There are

also many places to go enjoy drinks and hookah. During the day it is very family friendly

offering many activities for children, but during the night time it does turn into more of a

bar scene. (Marymartinarmstrong.,2020)

Currency and Visa

Just like most of Europe, Italy’s currency is in Euros. To give an example of a

conversion 10 U.S. dollars would be 8.45 Euros. As of 2018, the exchange rate in Italy

was $1.20 meaning that you would get 1 Euro for that price. Ideally it is best to exchange

money at a bank or ATM to get the best rate. (Bramblett, n.d.)


Due to the Corona virus the United States is currently under a travel ban so

they are no longer able to travel to Italy at this time. Entry requirements are

different for different countries. Italy requires tourists to either have a valid

passport or a visa to enter. A tourist visa is intended for the purpose of vacation. In

order to acquire a tourist visa you must provide a bank statement, travel itinerary,

and proof of how you will be financing your trip to Italy. These usually cost around

72 U.S. dollars.(Italy, 2020)

Overview and Impact of Tourism

As of 2018, Italy was the third most popular tourist destinations in Europe.

Tourism represented around 13% of Italy’s gross domestic product. Due to this

Italy’s economy has been consistent with growing. (Department, P. B., & 5, F., 2020)

It is estimated that Rome has around nine million international tourist every year

making it the most popular destination in Italy.

Although the transportation in Italy is not perfect, it has transits, railways,

airports, and highways. These allow everyone to get around whether it is by driving,

flying, or sailing. The water system is said to be high quality, safe, sufficient, and a

lot cheaper than other countries. The electricity is mostly sourced from fossil fuels

and renewable energy sources. Italy has not used any form of nuclear energy to

create electricity since 1990, which makes them different than most other European

countries. Italy is not as advanced in their communication system as the United

States is. They have very modern communication systems such as telephones,

Internet, and broadcast media. There are 95 million cellular lines, 358 television
stations, and over 25 million Internet users within the country. (Madigan, A.,

Lebedeva, A., & Peddicord, K.,2020)

Rome is full of limitless entertainment and accommodations to those who

wish to come visit. With over 700 hotels and over 20,000 Airbnbs there are plenty of

places for tourists to stay at. (S. C., n.d.). Rome also has 13 thousand restaurants to

choose from. (Number of restaurants.,n.d.) This city is also full of entertainment for

almost everyone. From historical museums, parks, theaters and so much more.

Tourism is a very important part of Rome, but just like most things it has

positive and negative impacts on the city. The tourism industry provides around 1.5

million jobs for locals in the country of Italy. This does impact the country very

positively from an economic standpoint. (S. C.,n.d.. Topic: Tourism in Italian cities)

Although it gives the citizens of Italy jobs, it also can cause a negative impact by

scattering economic resources and local human capital. Since so many of their

economic resources are put towards tourists, it does take away from the actual

community itself. This leads to a lower quality of life for the citizens in Italy.

(Libraries, C. U.,1970)

Just like the rest of the world when there is an overflow of people in one area

it usually does not affect the environment in a positive way. Pollution is becoming

more serious due to a large amount of travel through the county done mostly by

tourists. Italy has so much beauty in the many gardens, but litter does become a

problem in all of these beautiful areas. In 2019, 56% of citizens said they thought

the environmental impact due to tourism was a nation issue. (Department, P. B., &

20, O., 2020, October)


Tourism is great for the community when they have big events. It allows

Italians to share their culture with everyone and allow others to be more educated.

Yet, during these events it is easy for their culture to get lost because of many of the

citizens see it as an opportunity to make money rather than getting to celebrate

their holidays and cultures. With all of the tourism it gives a lot of opportunity for

crime to increase. Around the bigger monuments you can find thieves, beggars, and

illegal tour guides. Although it is not typically tourists who are committing the

crimes, all the tourists make it easier for the citizens to commit the crimes.

(BETTONI, A., N.D.)

Itinerary

Day 1: Saturday June 5th


8:00 AM: Wake up. Eat Breakfast before being dropped off at Charlotte Douglas
International Airport. (free)
10:30 AM: Arrive at CLT.
11:00 AM: Go through airport security and prepare for flight.
12:00 PM: Buy lunch before getting on flight ($10)
1:22 PM: Board American Airline ($2.034 round trip)
3:25 PM: Arrive at John F. Kennedy International Airport for layover
4:00 PM: Eat Dinner in airport before boarding. ($15)
4:45 PM: Board plane to Leonardo da Vinci International Airport
7:00 PM: Eat dinner provided by airline
10:00 PM: Sleep

Day 2: Sunday June 6th


7:15 AM: Arrive at Leonardo da Vinci International Airport
8:00 AM: Get a taxi to AirBnb (48€)
8:45 AM: Arrive at AirBnd before check in. Use free luggage room to store luggage
until check in time. (free)
9:30 AM: Walk down the streets (Free) to Rosemary Restaurant for breakfast.
10:30 AM: Eat breakfast at Rosemary (7€)
12:00 PM: Walk back to AirBnb to check in and unpack (free)
1:00 PM: Change clothes, shower, get ready for the day
1:45 PM: Walk around outside to see the local restaurants, stores, and activities
around the AirBnb
2:00 PM: Walk to the market in Piazza Vittorio for food to eat throughout to week
(150€)
3:00 PM: Take taxi back to airbnb (10€)
3:30 PM: Arrive to airbnb and unload groceries in kitchen
4:00 PM: Take taxi to CiPASSO Vineri Bistrot (24€)
4:20 PM: Arrive at CiPASSO to eat dinner(21.20€)
5:00 PM: Take a taxi to Villa Borghese (13€)
5:30 PM: Arrive at Villa Borghese and walk around the park to relax from the
stressful day of traveling before going home (free)
6:30 PM: Take a taxi back to the AirBnb (13€)
7:15 PM: Arrive at airbnb. Go to bed early to prepare for the busy day ahead!

Day 3: Monday June 7th


8:30 AM: Wake Up!
9:20 AM: Make breakfast from some of the groceries purchased from the market the
day prior. Pack snacks and bottled water for the adventures ahead today!
10:00 AM: Walk to the metro (free)
10:10 AM: Purchase a CIS ticket that is valid for unlimited metro, bus, and train
travel for 7 calendar days (24€)
10:30 AM: Take metro to Ottaviano where the Vatican Museum and St. Peters are.
11:00 AM: Arrive to the Vatican
11:10 AM: Walk to the Sistine Chapel (free)
11:20 AM: Buy ticket and spend a couple hours looking at the historic art work!
(14€)
2:00 PM: Walk to the Courtyard of the Pigna to sit, eat packed snacks, and refresh
while looking at the famous sculptures there (free)
2:30 PM: Purchase a tour for the Vatican Gardens. (33€) This will take
approximately 2 hours.
4:30 PM: Take metro back to Airbnb to freshen up for dinner
6:00 PM: Leave Airbnb and take a taxi to La Taverna dei Fori Imperiali a local family
owned restaurant for dinner. (10€)
6:30 PM: Eat dinner (25€)
8:00 PM: Get a taxi and go back to airbnb to get some rest before tomorrow! (10€)

Day 4: Tuesday June 8th


8:30 AM: Wake Up!
9:20 AM: Eat some food from groceries early purchased, and pack a bag for the day
trip
10:00 AM: Take a taxi to Vallepietra, Italy (105€)
12:00 PM: Arrive to Vallenietra, Italy
12:05 PM: Take another Taxi to Simbruini the Mountains of Rome (12€)
12:30 PM: Hire a tour guide and hike a trail in the mountains (60€)
2:00PM: Take a break hiking to enjoy some snacks brought from home.
4:00 PM: Take a taxi to La Brace de Pietro (15€)
4:15 PM: Eat dinner at La Brace da Pietro (20€)
5:30 PM: Take a taxi back to Rome (105€)
7:30 PM: Arrive back at Rome
7:45 PM: Take metro to heart of Rome
8:00PM: Attend a ghost tour of the city that lasts 2 hours (25€)
10:00PM: Take metro back to airbnb
10:30 PM: Go to sleep

Day 5: Wednesday June 9th


8:30 AM: Wake Up
9:00 AM: Get ready for the day, and eat a little something from food supply
9:45 AM: Take metro to the Colosseo stopping point
10:30 AM: Arrive at the Colosseo stopping point
10:45 AM: Purchase a three way ticket for the Colosseum, Roman Forum, and the
Palatine Hill (24€)
11:00 AM: Start by taking a trip in the Colosseum while in the Colosseum take
photos
12:00 PM: Before visiting the other areas, walk to Ristoro Della Salute for a nice
lunch (20€)
12:45 PM: Walk to the Roman Forum (free)
1:00 PM: Walk through the Roman Forum
2:00 PM: Walk to the Palatine Hill (free)
2:15 PM: Tour around the Palatine Hill for about an hour
3:15 PM: Rent a bike to ride around the Colosseum area(18€)
4:30 PM: Stop at The sweet life for Ice Cream (5€)
5:00 PM: Turn in the bike rental
5:15 PM: Take metro home
5:45 PM: Take a taxi to the Supermercato Emme piu (7€)
6:00 PM: Purchase supplies to make dinner at home (45€)
7:00 PM: Take Taxi back home (7€)
7:15 PM: Make dinner
8:00 PM: Eat dinner on balcony of Airbnb
9:00 PM: Go to bed

Day 7: Friday June 11th


8:30 AM: Wake Up and get ready
9:30 AM: Take a taxi to Colonna (48€)
10:30 AM: Arrive in Colonna
10;45 AM: Walk to Caffe Olimpia for breakfast (12€)
11:30 AM: Take a taxi to Principe Pallavincini Estate Winery(14€)
11:45 AM: Arrive at Principe Pallavincini Estate Winery
12:00 PM: Purchase a tour of the Estate (12€)
12:30 PM: Take pictures in the grape fields (free)
1:30 PM: After taking a tour of the estate taste test wines (15€)
2:30 PM: Have a picnic at the estate (25€)
3:45PM: After picnic continue taking pictures for social media and purchase a bottle
of wine to take home (16€)
4:30 PM: Take a taxi back to airbnb (48€)
5:30 PM: After going back to airbnb walk down the street to Teatro Ambra Jonivelli
5:45 PM: Attend the Teatro Ambra Jonivelli (24€)
7:30 PM: Walk back to airbnb
7:45 PM: Make Dinner with food already purchased and drink the bottle of wine
from earlier
8:45 PM: Head to bed

Day 8: Saturday June 12th


8:30 AM: Wake Up and have breakfast at the Airbnb.
9:00 AM: Get ready by packing water bottles and snacks.
9:30 AM: Leave and get on the metro to go to Via del Corso for some shopping
10:30 AM: Arrive at High street
10:40 AM: Go into Alfieri Leather store and purchase a leather jacket that was made
in Italy. (400€) Slightly pricey but will make a great suvenior!
11:00 AM: Continue shopping in the locally owned stores and buy suvenior to take
back to my friends and family (120€)
1:00 PM: Head back to the Airbnb on the metro
1:30 PM: Drop off bags refill water bottles and walk down the road to Gelateria Fassi
for some famous homemade gelato also purchasing some baked goods to keep for a
late night snack (16€)
2:30 PM: Take a taxi to Piazza Vittorio Emanuele II (12€)
2:45 PM: Take time walking around the markets set up and try the exotic produce
they have and also buy some spices to take home (35€)
4:00 PM: Get on the metro to the Metropolitan City of Rome to attend the Lungo il
Tevere festival
4:30 PM: arrive to the festival and have a nice dinner and drinks next to the Tiber
River (30€)
6:00 PM: walk to Ponte Sisto to enjoy free live music
7:00 PM: Walk to the Lost River lounge to smoke hookah and drink some cocktails
while relaxing on a ledge (45€)
8:30 PM: Go back to the Ponte Sisto to listen to comedy skits
9:30 PM: Spend the rest of the night drinking, snacking, and celebrating with the
locals during this special event!
1:30 AM: Catch a cab back to the airbnb to get much needed rest (12€)

Day 9: Sunday June 13th


10:00 AM: Wake up and get ready for the day
10:30 AM: Take a taxi to villa Borghese Park (20€)
11:00 AM: Have an American styled brunch at Cinecaffe (20€)
12:00 PM: Walk to Via Ostilia
12:30 PM: Hire a driver to drive me around the historic sights of Rome in a Vintage
Fiat 500 for 3 hours (150€)
3:30 PM: Get dropped off by driver at Cantina e Cucina
4:00 PM: Have dinner at Cantina e Cucina (25€)
5:30 PM: End the day by taking a taxi down the road to Romeow for a sweet snack
(10€)
5:45 PM: Arrive at Romeow and enjoy dessert while playing with cats!! (7€)
6:30 PM: Take the metro back to the airbnb
7:10 PM: Pack up everything, clean the airbnb, and get ready to leave in the morning
8:00 PM: Go to bed

Day 10: Monday June 14th


7:00 AM: Wake up
7:30 AM: Eat a snack from early purchases during the week
8:00 AM: Take taxi back to Airport (48€)
8:30 AM: Arrive at airport
9:40 AM: Board plane to JFK International airport (lunch provided)
1:20 PM: Arrive at JFK International airport
3:03 PM: Board Plane to Charlotte International Airport
5:20 PM: Arrive in Charlotte
5:30 PM: Gets picked up by family and taken home.
8:00 PM: Arrive at home

Total Cost of Vacation

Food: 529.2€ / $626.35

Transportation: 2650€/ $3,136.49

Lodging: 869.40€ /$1029

Entertainment: 348€/ $411.89

Souvenirs: 520€/ $615.46

Total: 4916.6€/ $5,819.19


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